Welcome to Peter Zmijewski webiste HOW I MADE MY FIRST MILLION where he reveals his secrets and shares the ways to make millions.

2nd
DEC

Google’s Fancy New Mobile Testing Tool

Posted by peterzmijewski | Filed under Seo Techniques

If you are not mobile ready,you are leaving money on the table–or handing it to a competitor.
Fortunately,Google is offering another free tool to test the mobile usability of your site (not to be confused with the old Google mobile testing tool).The new tool will crawl the site as a mobile client and provide you with feedback about issues it finds.It will also provide you actionable tips you can take so that you can improve the experience for mobile users.

Here’s what you need to know about the new Google mobile testing tool.

1.Simple user interface
When you start using the tool,you’ll see that it’s not too complicated at all.Really,there’s only one field where you can enter anything.That’s where you enter the URL of your site.There’s no button to press.You just hit the enter key once you’ve entered the URL.The tool will spend a few moments crawling your site.Once it’s done,it will give you an answer about whether or not your site is mobile-friendly.

2.linked to Google Search Console
There are a link in the “Next steps” section on the mobile testing tool’s results page that will take you directly to the report.It’s labeled “Open site-wide mobile usability report.”Click on that and you’ll open the Search Console in a new tab.The link will take you straight to the Mobile Usability report under the “Search Traffic” header of the left-hand menu.At the top of the report,you’ll see a line graph showing you how many mobile usability problems Google noticed over the past few months.Below that,you’ll see a table describing each problem.Click on it again and Google will show a pop-up that gives you the opportunity to check the site again for the problem–that takes you back to the mobile usability tool.It also provides you with actionable steps about how to resolve the issue.

3.Reports on a variety of issues
Here are the types of issues you can expect to see reported on the Mobile Usability report:

Flash usage:Flash was all the craze among web developers.That’s because it looked cool and offered a professional polish to web pages wanting to make a statement.Then Apple delivered the iPhone & promised no effort to support Flash technology.As a result,it’s best to leave Flash usage in the past.

Viewport not configured:There’s some not-so-fancy HTML coding web developers have to do as Step 1 to make their sites responsive.They need to code a meta viewport tag.It’s a simple enough process,but some newer developers overlook it.The usability report will tell you if you neglected to add it.

Fixed-width viewport:That’s people can view your site on devices with various screen sizes.They can also decide to use portrait or landscape orientation when viewing your page on a mobile platform.That’s why you need to set the viewport to match the width of the device and orientation used to view the page,as opposed to establishing a fixed width.

Content not sized to viewport:Raise your hand if you’ve ever accessed a website on a mobile device only to find yourself scrolling right just to see everything that’s on the page.Google will let you know if your content is too wide for mobile viewers.

Small font size:people reading content on a mobile platform are often doing so on a device that’s not a whole lot bigger than a credit card.You don’t want to force your users to “pinch and zoom” just to read your articles.If you see this red flag in the usability report,Google is telling you to increase your font size.Touch elements too close:Another problem you’ve probably experienced when using a website on a mobile device is that you fat-fingered the wrong button when filling out a form.Buttons shouldn’t be so close together that it’s easy for a user to click the wrong one.Google will let you know if your touch elements are so close that users might have problems.Interstitial usage:It’s cool to open a popup when users visit their site on a mobile device.

That’s because the popup blocks page content and is often difficult to dismiss.Google will flag your site as user-hostile to a mobile audience if you’re using interstitials.

4.Get started-use the tool now
it’s important that your site is mobile-friendly.Fortunately,Google offers a tool to help you determine that.Use the tool after making any changes to your site to be sure that the updates haven’t created any mobile usability issues.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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1st
DEC

Online Marketer’s Guide to Improving Search Rankings

Posted by peterzmijewski | Filed under Seo Techniques

“There is a constant debate going on regarding the relevance of SEO for online businesses,but 30 percent is significant,so it still needs to be a focus for any online business owner.”If organic search can account for fully a third of your revenue,if not more,what can you do to grow that?Search optimization is a deep ocean,but here are some core areas where you can take action right now to improve your organic search visibility and win over a greater share of those 100 billion-plus monthly searches.

1.Craft unique,optimized descriptions
Don’t settle on default product descriptions generated by the manufacturer.While this makes the process of uploading content easy,it’s considered duplicate content,which makes it next to impossible to improve search rank for category and product pages.Make sure you include the value proposition and impactful benefit statements,which can help increase visitor-to-customer conversions.

2.Don’t forget about image optimization
Image optimization includes the image name or file name as well as the alt tag associated with the image.Depending on the design and layout of your store,you might also consider optimizing brief image descriptions for each product photo.Images and photos should be optimized with targeted keywords.For products,keywords should be specific to the product name,make or model and manufacturer.

3.Making valuable content in different formats
Content marketing is widely considered to be one of the fastest and most reliable ways to build organic traffic for any website,including ecommerce sites.But it can’t be just any kind of content.In order to gain referral and follow-through traffic,and get those readers into your funnel,you need to provide significant value.

*Use videos on your site,and product pages,but also host those videos on sites like YouTube and Vimeo.

*Create interesting and engaging photos that can be shared on social platforms,or put up/shared on Pinterest.

*Source content from your audience, including testimonials,stories,pictures of products in use and even customer videos to improve trust and social proof.

4.Set up your analytics
Make sure you’ve set up Google Analytics and that you’re checking your metrics.Watch for referral traffic sources you can leverage and monitor to ascertain where traffic is landing.This shines a light on content you can repurpose to improve organic visibility and traffic.

5.Ensure your site is mobile-friendly
Those sites not optimized for mobile use saw small-to-significant drops in search visibility.So,update your mobile experience.Otherwise,you stand to lose a significant amount of revenue.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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30th
NOV

Common SEO Mistakes

Posted by peterzmijewski | Filed under Seo Techniques

There are some common SEO mistakes that are tough to avoid.Testing optimization approaches is also difficult because you can’t verify your methods in real-time since search engines’rules are becoming hard to predict.While the optimization field is ever-evolving,some practices are proving effective,while others are harmful in the long run.Let’s review the top common SEO mistakes you should avoid so your business’website will bring the desired results to match your efforts.

1.Wrong Keywords
One of the most common mistakes in selecting keywords is neglecting the preference of search engines and users for long-tail keywords.While you might define your products and services in a certain way,it’s more important to understand what words your potential customers would use to refer to them.Sometimes the terms you consider correct might mean something completely different for other people,or could be too generic.In either case,you will be optimizing for all the wrong keywords.

2.Keyword Stuffing
You might think using your target keywords in every sentence of your content would boost your ratings.That strategy couldn’t be more wrong.That’s why keyword ‘stuffing’ or overusing your intended keywords,is not crucial to your SEO success.Such an approach would make your content unnatural and useless for its intended audience.

3.Creating Content That’s Not About Your Keywords
Another common pitfall in SEO optimization is producing content that is not actually about your keywords.This mistake is often a result of trying to fit a few different topics within a single piece of content,creating low-quality work just for the sake of including keywords,or optimizing for multiple keywords in one article.Your primary goal should be to produce content that truly corresponds to the questions and needs of your target audience,including using the right search terms.Then search engines will be able to trace your content as matching the keyword you are optimizing for.

4.Publishing Non-Original Content
This next typical mistake is related to the quality of your content.Instead of ripping off copy from other places or using software that ‘spins’ the content into a new shape,it’s worth investing in creating original and meaningful texts.This is the only way to make sure your website doesn’t get downgraded and pushed in the back of search results.

5.Title Tags & Meta Descriptions
Title tags and meta descriptions are essential elements of SEO that should not be forgotten.Another technical detail that content marketers sometimes forget is including image tags.The alt tags of the visuals you include in your content are important,as they are another sign of how you are targeting articles.Search bots cannot see the pictures – but they can read the alt tags and add this information in the way they index your pages.

6.Missing Quality Links
To get the best from SEO,content marketers today should grasp that the quality of external links included in content is more important than their quantity.That’s why it’s better to make sure you link to relevant,well-ranking websites with solid reputations – not just any site.It’s also useful to link back to sites that have linked to you,as this brings back traffic in the future.Another counterproductive practice when it comes to links is using ineffective anchor text.

7.Going Astray with Your Internal Links
There are also common mistakes when including internal links that you should watch out for.Naturally,it’s important to think about your top-performing pages and consider placing links to them in your content.This is a way to give them visibility and create additional traction.But make sure you don’t include internal links just for the sake of having them in an article if they don’t match the topic and focus of the piece.

8.Fast and Mobile-Friendly Experience
SEO optimization is not only about content and keywords.It’s also about the quality of your website,particularly its performance on mobile devices,which are users’top choice today.If you haven’t considered a smooth mobile experience for your audience,your rating on search engines can be jeopardized.The same goes for load speed,as search engines put an emphasis on that as well.

9.Forgetting About Analytics
Google Analytics and Google Webmaster Tools are just two of the main tools you can use to measure and get an overview of your website’s performance.With their help,you can see how your optimization is working for the different kinds of content and using various strategies you are trying out.

Source:searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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29th
NOV

Tips For Bootstrapped Entrepreneurs

Posted by peterzmijewski | Filed under Seo Techniques

The more backlinks you receive from authoritative websites,the more trust you’ll have in the eyes of Google,the more traffic it will send you and the more more high-quality leads you’ll generate for your business.The problem,though,is most link research and backlink checker tools are costly,and when you’re bootstrapping a startup,you money is best allocated elsewhere.While much has been written on backlinking,little has been written on backlinking for bootstrapped startup founders.

1.Columnist on an authority site
While some experts will want you to believe guest blogging is dead,the truth is guest blogging is still a viable link building strategy,if it’s done correctly and consistently.Having a high authority domain regularly linking back to your website can only mean good things for your ranking.

2.Collaborate with influencers in your field
It doesn’t matter what industry you’re in,what you’re selling or where you want to go with your online business,connecting and collaborating with influencers helps you go further,faster.The more trust you have,the more likely other influencers will link to your content and,you guessed it,the better your ranking on Google.Granted,it isn’t always easy or quick to collaborate with a mover and shaker in your industry,but the payoff is huge.

3.Making an epic resource
Craft an epic resource,such as an ultimate guide,a case study or a research-backed report.One that demonstrates your skills,knowledge and expertise and leaves experts no choice but to link back to you.With more than two million blog posts published every day,the 400-word list posts that were once a staple of blogging no longer suffice.

4.Get interviewed on podcasts
Here’s how it works.The next time you go on a podcast,and you’re asked where listeners can learn more about you,instead of directing them to your homepage like everyone else,create an interview-upgrade-a resource that adds to what you discussed in your interview,and direct them to that.Not only will you get more opt-ins,but you’ll also get a high-quality backlink from an authoritative podcast site.

5.Do reverse guest posting
We’ve all be there-spending hours pitching guest posts only to wait days without a reply.With reverse guest posting,the tables are turned.Instead of pitching to other authors,you invite them to write on your site.Many bloggers have a page on their sites with a list of the guest posts they have have published.With your’s added to the mix,that’s an easy backlink-one that requires minimal effort on your part.

6:Use’The Posterboy Formula.’
Think about it.Every business wants to prove to prospective customers that their products and services work.That’s where you come in.If you achieve results from using a product or service,tell the company.They look good in the eyes of others,and you get a high-quality backlink for your troubles.Everybody wins.

Source:entrepreneur.com

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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28th
NOV

Technical Reporting For SEO

Posted by peterzmijewski | Filed under Seo Techniques

The web gets more complex,with JavaScript framework and library front ends on websites,progressive web apps,single-page apps,JSON-LD,and so on,we’re increasingly seeing an ever-greater surface area for things to go wrong.When all you’ve got is HTML and CSS and links,there’s only so much you can mess up.The second problem we face with much of this is that it’s hard to know when something’s gone wrong,or when Google’s changed how they’re handling something.This is only compounded when you account for situations like site migrations or redesigns,where you might suddenly archive a lot of old content,or re-map a URL structure.

The old way
Those are great,but they require you to know you’ve got an issue,or that you’re looking and happen to grab a section of logs that have the issues you need to address in them.With that in mind,I thought I’d spend some time investigating whether there’s something that could be done to make the whole process take less time and act as an early warning system.

A helping hand
The first thing we need to do is to set our server to send log files somewhere.My standard solution to this has become using log rotation.This allows you to view logs for any specific date or set of dates by simply pulling the data from files relating to that period.Having set up log rotation,we can then set up a script,which we’ll run at midnight using Cron,to pull the log file that relates to yesterday’s data and analyze it.

30* status codes
Generate a list of all pages hit by users that resulted in a redirection.If the page linking to that
resource is on your site,redirect it to the actual end point.

404 status codes
Any 404ing resources should be checked to make sure they’re supposed to be missing.Anything that should be there can be investigated for why it’s not resolving,and links to anything actually missing can be treated in the same way as a 301/302 code.

50* status codes
Something bad has happened and you’re not going to have a good day if you’re seeing many 50* codes.

Crawl budget
A list of every resource Google crawled,how many times it was requested,how many bytes were transferred, and time taken to resolve those requests.

Top/least-requested resources
Similar to the above,but detailing the most and least requested things by search engines.

Bad actors
Many bots looking for vulnerabilities will make requests to things like wp_admin,wp_login,404s,config.php,and other similar common resource URLs.

Pattern-matched URL reporting
It’s simple to use regex to match requested URLs against pre-defined patterns,to report on specific areas of your site or types of pages.Provided it’s in a URL or HTTP request,you can set it up as a segment to be reported on.

Spiky search crawl behavior
Log the number of requests made by Googlebot every day.If it increases by more than x%,that’s something of interest.

Outputting data
Depending on what the importance is of any particular section,you can then set the data up to be logged in a couple of ways.Firstly,large amounts of 40* and 50* status codes or bad actor requests would be worth triggering an email for.This can let you know in a hurry if something’s happening which potentially indicates a large issue.You can then get on top of whatever that may be and resolve it as a matter of priority.so the data doesn’t have to be computed.Obviously the type of approach you use to do that depends a lot on the scale you’ll be operating at and how powerful your server hardware is.

Conclusion
Thanks to server logs and basic scripting Proactive notifications of technical issues is a necessary thing in a world where Google crawls at an ever-faster rate,meaning that they could start pulling your rankings down thanks to site downtime or errors within a matter of hours.

Source:moz.com

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
NOV

Improving Your Website’s SEO

Posted by peterzmijewski | Filed under Seo Techniques

We still remember when the only in-bound marketing you needed for a successful business was the Yellow Pages.If you needed a plumber,doctor or CPA,you simply looked in the big yellow book.You might also buy a quarter-page ad in those days to get noticed.Businesses can still pay more to boost their ads to the top of a website page.But,too many would-be customers people bypass such ads,believing that the “best” businesses are those that rise to the top of organic search listings.The first reason is that people,like the folks at Google, are continuously trying to keep these tricks from working:What works today may not work in three months.It’s a moving target.Instead,we find that consistency and quality are the keys to good SEO.With that said,the details of how to build good SEO can be complex.

1.Unique company name
You want people to be able to find you if they search (on Google or another search engine) for your company name,or something close to it.If you choose a frequently used name,this will be more difficult. For example,we initially named our company Group.

2.Construct a strong website
Make sure that your website describes exactly what you do,whom you do it for and how you do it.Use frequently searched terms in the descriptions.Embed the proper meta data,which should consist of strong page titles,good page descriptions and the right meta tags.Loading your site with hundreds of meta tags will hurt more than help.Six to ten is probably a good rule of thumb.

3.Embed a blog in your website
Add a high-quality blog to your website,and make sure that it’s embedded.If you let someone else (e.g.,Word Press) host your blog,you won’t build as much SEO when people visit it.Also post regularly,for example,once per week.Writing the blog posts yourself,moreover,will likely not be a huge challenge.If you don’t have the time,however,request permission to use content written by others or hire a ghostwriter who has reasonable rates.

4.Drive people to your website
Nothing boosts organic SEO like a consistent string of visitors to your website.We have been very successful using a combination of automated Tweets that each contain a link to a particular blog article,coupled with interesting short pieces of advice,quotes and pictures and videos.Tweets go out approximately once every four hours.When people click through to read the article,they go to the blog embedded on our website and improve our SEO.

5.Create your site more searchable
Including a site map can be helpful.There are aids available,such as Google Webmaster Tools,that skilled technicians can use to assess and improve the quality and searchability of your site.However,in the right industry,it can be invaluable.We have enjoyed very good SEO,which has put Whitestone Partners at the top of the listings for several years.Many of our clients have found us while searching on Google.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , ,

24th
NOV

Getting High Quality Backlinks

Posted by peterzmijewski | Filed under Seo Techniques

Backlinks remain an important component among the more-than-100 items Google’s search-engine algorithm considers to calculate your website’s position on a search engine results page (SERP).That’s why they’re important.But achieving a strong backlink portfolio using only white-hat (ethical) SEO tactics can be challenging.

The following tips will show you how to improve your backlink portfolio over time,and move your site’s position up in the bargain.

‘High-quality’backlinks Google weighs several factors to assess the validity and quality of backlinks.

Domain age:There’s not much difference between a domain that’s one year old and one that’s six months old,according to Google’s guru of all things SEO.However,older sites with consistent ownership prove that the site is trustworthy to the Google gods,and these factors give links stronger weight.

Link authority:Domain age,keyword relevance and other items all go into link authority.Link authority also adds to how much weight Google gives your backlink.To check your link authority,a great tool to check your current backlink profile and check link authority from other sites.

Natural link patterns:These days,however,Google and other search engines are sophisticated enough to look for natural linking patterns into your site as opposed to dozens of links coming from low-quality parked domains.Natural patterns reflect a wide range of sites,with some being high authority and some low,and from keywords related to your website.If your website sells aquarium supplies and links are coming in from tropical and saltwater fish hobbyist blogs,that seems logical.If the links are coming from sites completely unrelated to fish and aquariums,red flags will be raised.

Exact-match anchor text:Exact-match anchor text remains an important component of high-quality backlinks.Anchor text related to your topic,rather than anchor text adds weight and validity to backlinks.

Tips for high-quality backlinks
Obtaining high-quality links like those described above may seem a tall order.But smart marketers know that there are methods to obtaining high-quality backlinks.These methods take time,and then even more time to boost your site’s position in the SERPs.

Review your current backlink profile:Take time to review your domain’s current backlink profile.An industry standard tool that provides a wealth of information,but there are others to help you examine.

your site’s link profile and domain authority.Start a file on your computer,or a spreadsheet,to record your site’s current link profile.You’ll need this to track progress over time and your work on your backlinks profile.Record your site’s current backlink profile in your folder or spreadsheet.

Create a list of your top posts and keywords:You have to give websites a reason to link into your posts.Relevant,authoritative,engaging and unique content forms the backdrop of all inbound linking activities.Go through your current website and develop a list of your most-read content and keyword phrases that bring in the highest traffic levels.

Add long-form content to your site:Long-form content,roughly defined as content over 1,000
words,attracts backlinks.Look for good content on your own site now that can be expanded into online guides or longer pieces.Websites that you’d like to link into your site to start a guest posting effort:Guest posts enable you to add natural backlinks to your website from a wide range of sites.You pitch an original topic to a webmaster,and if he likes it,you submit your post.In exchange for the content,the webmaster links to your site.

Pitch your best content to websites:Another strategy to obtain backlinks is to email the webmasters on your target list with a pitch to link into your content.If the content is good enough or relevant enough to their sites’target audience,they may consider your request.Provide them with anchor keyword phrases you’d like to have linking into your site,and be patient.Backlinks remain an important component of how the search engines calculate your site’s position on SERPS.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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23rd
NOV

Digital Marketing

Posted by peterzmijewski | Filed under Seo Techniques

Digital Marketing using the right technologies and platforms to market your products in a manner that appeals to your target group is ultimately what digital marketing is all about.Digital marketing is truly a world without boundaries encompassing the entire spectrum of devices from smartphones and gaming consoles to tablets and desktops.It covers the entire gamut of practices from email marketing to videos and social media and represents one of the most cost effective means of reaching your target audience- the challenge being to make it efficient and effective in this world of increasing consumer choice.

Google’s updates changed the face of digital marketing to bring content marketing up front and centre.While content reigns supreme,link building still remains a significant factor in search rankings as also affirmed by Matt Cutts,Head of Webspam at Google.Matt refers to backlinks as being a “really,really big win in terms of quality for search results”.

“Links are clearly an important signal about the importance of your content.They’re still very
valuable.”Google’s updates led to detection of unnatural links and manipulation and removing them from search results altogether.It was about adding value to your brand or product in a particular way and then promoting it to other websites in a persuasive way to build worthwhile links.

“you have this many followers on Twitter or this many likes on Facebook”,to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.

”social networks like Facebook and Twitter do add value by adding,“So I’m not saying not to use Twitter or Facebook,I love to tweet,there’s a ton of people who get a ton of value from both Facebook and Twitter.I think both of those services represent a fantastic avenue,it’s a way to drive visitors and traffic to your site,it’s a way to let people know about news related to you or your company or website,so I think they’re great ways to build up your personal brand.But don’t necessarily assume that just because there is a signal on Facebook or Twitter that Google is able to access that.A lot of pages might be blocked or there might be nofollow on links or something along those lines.”

Digital Marketing Optimization Survey study who believe that personalization is important to their organization’s long-term goals but also agree that that they have a lot more to do to provide efficient,effective personalization for their customers and prospects.

We give below the major digital marketing trends for 2014 emerging from numerous surveys that that are likely to continue impacting 2015 as well.

*Testing is critical to decision making as far as digital marketing is concerned with 70% of top performers use testing in various capacities,compared to only 46% for the rest of the sample.Decision making will increasingly be governed by data metrics.

*Web analytics which emerged in a big way in 2014 will continue to grow and influence digital marketing in 2015 as well.

*As search engines evolve and strengthen,optimization will become a key digital marketing tool for improving rankings and conversion.Moz 2014 Industry survey highlighted keyword optimization as a major gainer in digital marketing practices for 2014.

*A key component of personalization is targeted content which emerged in a significant way in 2014 and is likely to see sustained growth in 2015 as well.

*Lastly,mobile is likely to continue its upward trajectory as more and more marketers optimize their digital marketing tools to increase effectiveness across mobile platforms and devices.

The growing importance of digital marketing vis-à-vis all other forms of marketing is further affirmed by a Gartner survey which showed that approximately 51 % of participating companies planned to increase their digital marketing budgets by 17 per cent with customer experience technology,Gartner managing vice president,Yvonne Genovese,said that “digital marketing was the number one-ranked CEO priority” over the next five years thanks to connected devices and the growing Internet of Things.

Source:mediasearchgroup

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
NOV

Your Content Marketing Isn’t Working Probably

Posted by peterzmijewski | Filed under Seo Techniques

Content marketing can be a fickle thing.One day a strategy works,the next,it doesn’t.Just when you think you’ve cracked the code,you realize you’re right back at square one,looking at a computer screen,wanting to scream into a pillow.So,if you’re knee-deep in content marketing but it just doesn’t seem to be working,here are the top reasons I see campaigns fail.

1.You’re selling too much.
No one wants to read your brochure.I mean,when was the last time you had a hankering for someone to interrupt you and sell you something?That’s what I thought.Fact of the matter is,most people are more interested in their own problems and would rather you help them solve those.So,if you can read through your content and it sounds a little “salesy” then it’s time to recreate it with your customer in mind. Start with their problems and teach them how to solve them.Once you’ve done that,you will have created a relationship of trust.

2.You have no idea who you’re talking to.
To really understand your customers and clients,you have to build out extensive buyer personas that don’t just touch on their demographics,but also their psychographics.Learn as much about them as possible.Once you understand who they really are,now you can speak to them and really engage with them.

3.You have no idea where they are in their journey.
Whether you call it a funnel or a customer journey,what you’re describing is the steps your customers take in order to discover your company,decide whether they want to use your services or products,and then ultimately become a customer.Instead,you need to craft content that addresses each concern they’ll encounter while they’re deciding whether to patronize your business or not.You can identify these by going through the journey and putting yourself in your customer’s shoes. Ask the questions they would ask and see if you’re adequately answering them.If you’re not,it’s time for new content.

4.Can’t find your content.
Remember when Kevin Costner stood in a field in the movie “Field of Dreams” and a voice told him,“If you build it,they will come.”Well,unfortunately this doesn’t hold true for your content.In fact,if you build it,they probably won’t have any idea that it’s been built.So,if you’ve created a masterpiece of content marketing that just needs to see the light of day,then shine some light on it.Promote it on social media,pitch it to editors to get picked up on third-party sites,email it to your database of contacts,ask friends and family to share it.

5.You’re not saying anything new.
Instead of creating what you think you’re supposed to be creating,create what you want to create.I guarantee it will be more authentic and engaging than the processed content that I see on every single website on the internet.When your content is raw and has a bit of your personality mixed into it,it will stand out as something new and refreshing.And your customers will reward you for it.So,spend a little time auditing your campaigns and have some self-awareness when it comes to its weaknesses.Once you’ve identified why things aren’t working out,take the proper steps to get the campaign into shape and you’ll be happily surprised with the results.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , ,

21st
NOV

Define External And Internal Links

Posted by peterzmijewski | Filed under Seo Techniques

External and Internal links strategically as part of your overall digital marketing plan is an important part of SEO.Each type of link has its place in a strategic SEO plan aimed at boosting your position on the search engine results page.

External or internal links difference
External links point from one domain to an entirely separate domain.They may be links from your website to another website to provide additional information for readers,or they may be links from your website to an affiliate program.Links from other sites into yours can also be called external links,although the preferred term is “inbound” links,to distinguish them from links you’ve added to your own site that connect to other sites.

Internal links only point within your own specific website or domain.The menu bar at the top of your site includes internal links.Links from pages on your site to your contact page are another simple example of internal links.

In summary:
*External = links that point to a separate domain.
*Internal = links that point to content within the same domain.

External links can build visibility:External links from other websites into your content are a great source of free traffic as well as an important component of Google’s search engine algorithm.The quality and the quantity of links count.For example,links from poor-quality sites can actually have negative consequences.

External links may help readers more than you:Links that point to someone else’s site are a great benefit for your readers,but add little in terms of strategic SEO value.These links may connect readers to resources such as products or information you deem valuable.But keep in mind that,in that case,the SEO benefits accrue for the website you link to,not your own.

Internal links can build your SEO:Internal links confer several SEO benefits.Internal links also form the structure of your website.A logical linking structure is both visually appealing and effective.It helps organize the content on your site and helps visitors find information quickly.Common page elements,a concise menu bar,and natural page links sprinkled throughout your site help both readers and search engines find your content.

Find and fix broken links

One thing that will detract from your SEO score are broken links.These are links that no longer work. They may no longer work because the target website for an external link is offline,or a page has moved.One or two broken links probably won’t impact your rankings,but multiple broken links may harm them.

Links are only the start
SEO experts estimate that there are between 100 and 200 elements that Google and other search engines consider as part of their algorithm to calculate your site’s position on search engine results pages.
Internal and external links are a small,but important,part of this exercise,in the big scheme of things.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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