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27th
SEP

Google to Roll Out Cross-Device Retargeting

Posted by peterzmijewski | Filed under Social Media Marketing

In a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists.

Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss it during Advertising Week in New York City on Monday.

“We’re introducing cross-device remarketing for Google Display Network and DoubleClick Bid Manager to help you reach the same user across devices, apps, and sites. You can now tell a single story to your audience and decide how frequently they see your ad across devices,” wrote Bender.

The introduction of cross-device remarketing comes three years after Google first debuted its estimated cross-device conversion metric. Bender says the new capability will be rolling out globally over the next few months.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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26th
SEP

Avoid the 7 Deadly Sins of Mobile Performance Marketing

Posted by peterzmijewski | Filed under Social Media Marketing

Are you struggling with advanced targeting, conversion discrepancies, or post-install events?

Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as:

1. not taking the time to set up device targeting
2.wanting to target everyone
3.setting up too many offers and more.

Visit Digital Marketing Depot to download your copy.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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23rd
SEP

Learn the Basics of Programmatic Advertising

Posted by peterzmijewski | Filed under Social Media Marketing

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value.

Get the basics of using programmatic advertising in this guide from Oracle:

1.Deliver advertising that enhances the customer experience;
2.prove your advertising campaign success and bottom-line value; and
3.learn all the terms you need to know in our handy glossary.

Visit Digital Marketing Depot to get started.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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22nd
SEP

Google AMP Error Report in Search Console Scans for Errors Differently Now

Posted by peterzmijewski | Filed under Social Media Marketing

Google’s AMP error report in the Google Search Console now scans for AMP errors differently from the way it did in the past. That means some of you who have deployed AMP for your site may see a new vertical “update” line on the AMP error report specifically on September 19, 2106.

This update line means that Google changes how the report works, so you may see an increase or decrease in errors. Google documented this to explain that you didn’t necessarily make any changes to your site to deserve the increase or decrease in errors. It is a change to the way Google scans for errors in this report.

Google wrote on the data anomalies page that “you might see a fluctuation in your AMP data, due to a change in our scanning process.” John Mueller from Google added on Twitter that this has no ranking or indexing impact, it is just a reporting change in the Google Search Console AMP error report. John said, “It’s an internal change re which AMPs to include in that report; it doesn’t affect indexing/ranking.”

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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21st
SEP

Turn Your Online Searches Into in-Store Sales

Posted by peterzmijewski | Filed under Social Media Marketing

Turn Your Online Searches Into in-Store Sales

In this guide from SweetIQ, you’ll discover how to build and analyze your online-to-offline conversion funnel. You’ll also get:

the 4 critical elements you can use to drive more in-store sales;
the 4 keys to good local marketing; and
4 action items for fixing your findability… fast, and more!

Visit Digital Marketing Depot to download the guide and get started!

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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20th
SEP

Google is Now Showing Image Thumbnails in the Mobile Search Results for Select Queries

Posted by peterzmijewski | Filed under Social Media Marketing

Google is now showing image thumbnails in the mobile search results for select queries. The queries seem to be product-based queries where the user might find an image of the product useful. Google was actually testing this back in August 2016 and also earlier in December 2014, and it now seems to be showing for all mobile searchers.

I was personally able to replicate it and had them come up for me for searches from [door locks] to [wine glasses] to searches on types of cars or color of cars. Here are some screen shots of how they look in the mobile search results.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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19th
SEP

The Immediate Results of Link Building

Posted by peterzmijewski | Filed under Social Media Marketing

In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and share our data here.

Kledzik’s study was on a moderately large site with roughly 200K pages and focused on moderately difficult keyword rankings. She correctly points out that with a multiplicity of variables, it is extremely difficult to pinpoint the impact of any given ranking factor (such as a link).

Our study was conducted entirely differently and, I think, gives a better picture of why, in our experience, the impact of links is immediate and persistent.
Background on the study

First, it is important to know that we work exclusively with the legal industry — which means we’re bringing high-end link building to small business websites — so the impact should be more extreme. Second, to try to isolate the impact of links, I’ve cherry-picked (just) four case studies for link-building projects over the past four years that fit all of the following criteria:

extremely successful in generating high-quality links;
for non-retainer clients (i.e., with no other SEO work being done); and
concentrated in a very short time frame, with the actual link-building component constrained to just a few days.

Fundamental differences in the studies:

Lower authority. In general, these small business sites have lower authority — therefore, we’d expect the impact of any changes to be more dramatic.
A massive influx of links. For these clients, we didn’t create just one or two new links, but rather made a concerted campaign to drive a large volume of high-quality, relevant links in a short period of time, sometimes increasing the volume of quality links by 50 percent to 300 percent in less than two weeks.
Focus on traffic instead of rankings. We use traffic as our metric of success, not rankings, because traffic captures long-tail queries and site-wide benefits to individual links and is more relevant as it translates into actual business. This is more pronounced with local businesses like law firms, as local results are heavily influenced by links; therefore, overall site traffic should grow faster with overall domain authority improvements. This is especially the case in hyper-competitive localized markets like legal, where all best-practice fundamentals are in place and a site’s authority profile is a tie-breaker when it comes to visibility.
Fewer variables. Because we are dealing with small business websites, there are fewer additional variables that could explain traffic fluctuations. For these sites, nothing else is happening beyond these link-building campaigns.

Methodology note: Some of these link-building campaigns were undertaken in response to current events. In the graphs below, I’ve filtered out SEO traffic going to that specific content because I wanted to note the difference in traffic to the rest of the content on the site.

So, while it’s only four data points, in each case where we’ve dramatically improved a site’s authority profile through high-quality links, we’ve seen an immediate and persistent improvement in search traffic performance.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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16th
SEP

Everything you Need to Know About Marketing Automation Platforms in One Report

Posted by peterzmijewski | Filed under Social Media Marketing

B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools.

This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes:

1.profiles of 13 leading vendors;
2.pricing charts, capabilities and comparisons; and
3.recommended steps for evaluating.

Visit Digital Marketing Depot to download your copy.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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15th
SEP

Content Planning Best Practices From Oracle

Posted by peterzmijewski | Filed under Social Media Marketing

The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get:

1. tips from leading content marketers and thinkers
2. content planning best practices
3. 7 must-have content marketing metrics
4. checklists galore

Visit Digital Marketing Depot to download your copy.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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14th
SEP

Google bumps Expanded Text Ad deadline to January 31, 2017

Posted by peterzmijewski | Filed under Social Media Marketing

Advertisers scrambling to figure out how to optimize expanded text ads and those that have procrastinated even getting started with them are apparently in good company and will be relieved to know Google has extended the transition period for expanded text ads.

Google will continue to accept new traditional text ads through January 31, 2017, not October 26 as announced in July with the general release of the new ad format.

After January 31, existing standard text ads will continue to run with expanded text ads, but advertisers will not be able to edit or create standard ads.

With Tuesday’s announcement, Google also issued a set of suggested best practices for testing expanded text ads:

Test multiple versions of your expanded text ads. Try different approaches with the new space your ads now have. Shoot for 3–5 new ads per ad group. Advertisers who test multiple creatives see better performance.
Focus your testing on headlines. Headlines are the most important parts of your ads, and you now have an extra line to experiment with.
Replicate what works in standard text ads in your expanded text ads. For example, if you mention pricing or use keyword insertion in a successful standard text ad, carry those over to expanded text ads.
Consider shorter headlines on brand terms. Sometimes “Your Company’s Name — Official Site” might be all you need. You aren’t required to use all of your available characters. Test shorter ad copy, especially on terms where someone might not need a lot of additional info.
Leave your standard text ads running until the new versions are consistently outperforming them. An expanded text ad isn’t guaranteed to be a winner simply because you have more characters. Leave your top performing ads running, regardless of their length.
Review your pre-existing ads for previous success with longer headlines. Consider promoting description line 1 in a standard text ad to you new headline 2, especially if that ad performed well in the past.
Don’t implement the same expanded text ad across many different ad groups. Your ads should be tailored to users’ searches.
Don’t blindly insert a new second headline without changing the rest of the ad. Add content that is relevant to the query and fits well with the rest of the creative.
Don’t write expanded text ads that lose their relevance to a user’s query. Remember that user query in your text.
Don’t leave out specific benefits or attributes of your product that had proven to be enticing in the past. Test all of your benefits to find what works in the new format.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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