Welcome to Peter Zmijewski webiste HOW I MADE MY FIRST MILLION where he reveals his secrets and shares the ways to make millions.

27th
JUL

Deliver Content Your Staff Will Love to Share

Posted by peterzmijewski | Filed under Social Media Marketing

Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand.

In this e-book, Dynamic Signal explores the connection between content and employees. They provide tactical takeaways that will help you determine exactly how to distribute content to your employees so they will love sharing it with their personal audiences on social media.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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26th
JUL

Google Introduced Smart Bidding Contain Skill to Set a Target CPA in AdWords

Posted by peterzmijewski | Filed under Social Media Marketing

On Monday, Google introduced Smart Bidding, a new umbrella name for automated bidding strategies including Target CPA, Target ROAS and Enhanced CPC in AdWords and DoubleClick Search. Coming soon is the ability to set different Target CPA goals by device in search and display campaigns. This will roll out to all advertisers in the next few weeks.

Powered by machine learning, Smart Bidding “can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels,” said Anthony Chavez, product management director of search ads at Google, in the announcement.

Smart Bidding can be set to optimize for conversions or conversion value programmatically in real time. It takes into account signals in AdWords such as browser and language, in addition to manual bid adjustments for location and device. Other signals include location intent and similar product attributes. Google will be adding more signals, such as seasonality and price competitiveness over time.

Alerts around bidding are now available in AdWords, and more reporting for campaign-level bid strategies is rolling out. Bidding status will soon display in campaign and ad group status columns as well.

Smart Bidding is available to all advertisers, but the modeling works best for advertisers that have at least 30 conversions in the past 30 days for Enhanced CPC and Target CPA and 50 conversions in the past 30 days for Target ROAS.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
JUL

Upcoming Free Webinar: How Your Online Reputation Can Make or Break Your Business?

Posted by peterzmijewski | Filed under Social Media Marketing

August 10, wednesday, 10am Pacific/11am Central/12pm Mountain/1pm Eastern

THOMAS PETTY, Marketing Trainer, Thomas has taught business owners from around the world how to market online and effectively generate leads.

Three ways to generate a great reputation that practically guarantees people will do business with you. Your reputation is a critical piece of your online marketing, and most business owners completely ignore it. However, people make judgments about you and your business before they ever pick up the phone. What are they seeing that is causing them to go elsewhere? Learn how you can easily manage your online reputation with these three ideas that won’t cost you a dime, and practically guarantee that your potential customers will already be warmed up to you when they call you.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
JUL

Google’s Eliminate on High-Interest & Payday Loan Adverts Entering Into Impact Now

Posted by peterzmijewski | Filed under Social Media Marketing


In May, Google announced that ads promoting payday loans that require repayment within 60 days and loans with interest rates above 35 percent would no longer be accepted or displayed starting July 13. Yet many people have noticed that payday loans are still showing up in Google search results, a week after the ban was supposed to start.

Google’s execution of the ban was delayed, but it is now rolling out. The company posted an update to the ad policies in the AdWords help center covering personal loans, high-APR (annual percentage rate) and personal loans on Wednesday afternoon. Note, the policy on high-APR personal loans affects US advertisers only. The policy for short-term personal loans is global.

The policy includes the following reasons for ad disapproval:

Payday loans: “Personal loans which require repayment in full in 60 days or less from the date the loan is issued (we refer to these as ‘Short-term personal loans’). This policy applies to advertisers who offer loans directly, lead generators, and those who connect consumers with third-party lenders.”

High interest loans: “In the United States, we do not allow ads for personal loans where the Annual Percentage Rate (APR) is 36% or higher. Advertisers for personal loans in the United States must display their maximum APR, calculated consistently with the Truth in Lending Act (TILA).”

New ads for payday and high-interest loans are no longer being accepted, and Google will be removing existing ads from the system over the next several weeks. That process will take some time, as it’s likely Google will have to manually check the loan terms listed on advertiser websites before deciding whether to disapprove ads.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st
JUL

Almost Immediately, Import Call Upgrade Records Into AdWords to Improve Optimization & Attribution

Posted by peterzmijewski | Filed under Social Media Marketing


To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords.

Currently, advertisers measure the success of click-to-call ads and website phone clicks by call length — advertisers set the call length minimum before a conversion is counted based on the time a typical successful inbound call lasts. With imported call conversions, advertisers will be able to attribute actual closed deals, sales or other conversion actions generated by ads down to the keyword level.

Update: Initially I wrote that the limitation with imported call conversions is that advertisers can’t import the actual value of a deal generated by each call. In fact, advertisers can import actual revenue data along with other call data from a CRM — that’s big. Advertisers can also assign values to different conversion types, like a request for a quote, a new booking or other action in the customer journey. Being able to attribute actual conversion data to calls and then optimize accordingly is a big step forward from using an educated guess based on call length.

Advertisers can use imported call conversion data for manual optimizations or by using Target ROAS automated bidding.

“Even though it’s still early since including imported call conversions into campaign optimization, we’ve been able to increase spend on top-performing, call-driving terms by nearly 3X. This has even helped us identify new keyword expansion opportunities from search queries we wouldn’t have otherwise found without increasing our investment backed by imported calls data,” Jordan Jones, Associate Director of Performance Digital at UM, an agency partner managing campaigns for Nationwide, told Google.

To be able to import call conversion data into AdWords, advertisers will need to be using Google forwarding numbers and capture the caller’s phone number, call start time and call length. The data remains private and is matched back to the AdWords calls and attributed down to the keyword.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
JUL

Google has Released its Newest Transparency Report Updates

Posted by peterzmijewski | Filed under Social Media Marketing

Google has released its latest transparency report update, reporting 40,677 requests for user data from governments around the world.

According to the latest numbers, there were over 5,000 more requests during the second half of 2015 compared to January through June of 2015, with 81,311 total users/accounts specified.

Google gave itself a pat on the back on its latest Google Public Policy blog post, noting it had led the charge for global transparency around government surveillance laws.

We helped create the Reform Government Surveillance coalition to encourage Congress and the executive branch to take steps to modernize US surveillance laws, further protect the privacy and data security rights of all users, including those outside the US and those not of US nationality, and improve diplomatic processes to promote a robust, principled, and transparent framework for legitimate cross-border investigations.
Google Public Policy Blog

Of the 40,677 requests for user data, Google says 64 percent of the requests resulted in “some data” being produced.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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19th
JUL

Google Launched out Cost Extensions for Cell Phone Text Adverts

Posted by peterzmijewski | Filed under Social Media Marketing

Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads.

Price extensions show as a list below the main ad copy on mobile. In the example from Google below, you’ll quickly notice how much real estate price extensions take up on mobile. The new extension offers many advertisers the first opportunity to show pricing information for multiple products and services in their ads. It’s also the first extension that is likely to stir tough competition that will potentially drive up mobile CPCs in a meaningful way.

How to set up price extensions

Price extensions are rolling out over the next few days, so you may not see them in your account yet, buy you’ll find them included in the drop-down menu under the Ad extensions tab in AdWords.

In the screen shot from an account below, you’ll see the setup window to add a new price extension. You’ll add a header, which is the clickable title; a description up to 25 characters long and a price that can then be qualified with a Unit of per hour, day, week, month or year from the menu. The final URL is the landing page associated with the extension.

For limited-time promotions or rolling price increases for things like events, you can schedule price extensions.

Here are some other important details for setting up price extensions:

If you only have one relevant landing page for a set of price extensions, you can use the same final URL.
Price extensions can be set at the account, campaign or ad group level.
They should be relevant to the keywords in an ad group and “consistent with the types of products or services being advertised.” For example, if your ad is likely to be triggered on a search for “painting classes,” you likely don’t want to show price extensions for sculpture or animation classes.
You’ll need to set up a minimum of three price extensions and a maximum of eight. Google recommends creating five or more, which might be a challenge in many cases.

Important elibigibility details

Price extensions are only showing on mobile to start.
They are only available in English at this point.
Last, but probably most important: only the ad in the top ad position is eligible for price extensions. This is why I imagine these extensions, with their user-friendly detail and advertiser-friendly real estate, will become exceedingly popular and drive up competition and prices on mobile.

For more on price extensions, see the AdWords help page, where you’ll find useful examples for setting up price extensions for specific product and service types like brands, events, locations, neighborhoods and more.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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18th
JUL

Google Starts New Live-Stream Standards on YouTube & Voter Registration Search Tools

Posted by peterzmijewski | Filed under Social Media Marketing

Google announced today it would be launching new voter registration search tools this coming Monday, July 18.

According to the post on Google’s official blog, searches for [register to vote] and similar queries will deliver a “detailed state-by-state guide” covering how to register, general requirements to vote, and registration deadlines.

In addition to the new election-related search tools, Google says searches for the upcoming Republican and Democratic National Conventions on the Google App will surface event info along with speaker lineups and that both conventions will be broadcast via a live stream on YouTube.

During the 2014 election season, Google released similar voter-related search tools, with search results tailored to answer questions like “What is my registration deadline?” and “How do I vote?” — all personalized by state. Since Google’s newest search tools do not roll out until next week, it’s unclear how Google has improved upon what it launched two years ago.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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15th
JUL

Angie’s List is Becoming Free : What this Adjust Means for Your Company

Posted by peterzmijewski | Filed under Social Media Marketing

In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their paywall last week. Anyone can now become a member without paying the previous ~$40/year fee, and reviews are now accessible by anyone. This change, which did fly under the radar, does have strong implications for the online reputations of many businesses.

Angie’s List has always done well in the home services market: think plumbing, landscaping, HVAC, roofing, concrete and the like. And while Angie’s List did have an impact on their reputations, less than one percent of the US population were members, which meant the vast majority of people couldn’t see the rating or reviews posted on a company profile. Unlike Yelp, businesses could get by with bad Angie’s List scores and negative reviews because a lot of people couldn’t see them. Now, everyone can.

1.It is going to rank better for company names

Content, content, content. Angie’s List has it. Angie Hicks, the site’s CMO and namesake, has credited the success of the website to the fact that members “tend to give really meaty reviews.” The depth of these reviews is why people sought out info on potential contractors there. And now, with the site opening up, these meaty reviews will add value in another way: rankings.

It has always surprised me that Angie’s List ranked fairly well for businesses despite providing little more than NAP information on the publicly accessible page. The domain is strong and trusted, and now with it having deep review content, we can expect it to climb in the SERPs. If you don’t have a strategy to get positive reviews on Angie’s List, you need to start building one.

2. Your monitoring tools might not work on it

If you use a review monitoring tool, there is a good chance that it is not able to pull in your Angie’s List reviews. Because their content lived behind a paywall, they’ve resisted creating an API which would free up access for developers to get at the review and rating data. What this means is that the review platforms can’t pull your Angie’s List data in.

What you’ll want to make sure you do is claim your profile so that you are notified of any new reviews. Claiming will also make it easy for you to respond to reviews. Additionally, for our clients, we always save a copy of reviews as they come in, just in case the user deletes or edits their reviews. Having the original review has come in handy for disputes, so it is a best practice to save them.

3. More markets and industries are likely to follow

In the same way that Yelp started out with restaurants and has expanded into many other consumer businesses, we can expect that Angie’s List will try to grow into other markets as well. Angie’s List is a publicly traded company and is trading 75 percent lower than it was just three years ago, so management is definitely under pressure. Making the platform free is a drastic change, but likely just step one. They need to increase revenue, and that comes from page views. They can get that by covering more types of businesses.

I’m not expecting Angie’s List to become a restaurant review site (although anything is possible), but I could certainly see it getting into the health care space, B2B reviews and maybe even software reviews.

Time will tell how this all shakes out, but we are fully preparing to work on Angie’s List in the same way that we help our clients with Yelp and Google Reviews. I can’t see their rankings declining, and with their meaty reviews, they are bound to have a larger impact on the reputations of many businesses.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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14th
JUL

Applying Automation to Implement PPC Tactic

Posted by peterzmijewski | Filed under Social Media Marketing

Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts.

The right technology provides the ability to automate routine tasks and solve complex problems quickly, which frees up account managers to focus more on strategic planning and exploring new growth opportunities.
Defining automation requirements

The difficult part about automating a PPC account is figuring out where to begin. How do we determine what to automate, and how do we identify the right set of technologies for the job?

The first step in the process of answering this question is fully understanding what an account’s goals are (or should be). You can find out this information through business download meetings, comprehensive data analysis, industry analysis and account audits. Once you’ve clearly defined goals, you must devise a strategy to reach those goals.

A clear strategy brings into focus the types of tasks that need to be completed and the kinds of technologies and automations needed to execute it. Below is an example of how I determined the automations needed to reach goals for an account I manage.

The account has a cost-per-lead goal of $200. Our optimizations primarily consist of pausing non-converting spend, adjusting bids either up or down depending on individual keyword performance, analysis of search query reports for negative matches and analysis of placement reports to identify non-performing sites to exclude.

We complete these optimizations on varying schedules ranging from daily to monthly. Because the account is so large, it takes a ton of time to manually complete these routine tasks and takes away from working on higher-impact growth initiatives.

Based on the above information, we were able to implement a comprehensive set of automation rules to manage standard account optimizations. Here’s a sampling of some of the rules we set:

1. Pause all keywords spending more than $300 without a conversion over the past 30 days.
2. Pause all ad groups spending more than $300 without a conversion over the past 30 days.
3. Reduce bids 25 percent on all keywords with a greater than $500 cost per acquisition over the past 30 days.
4. Exclude all placements with 0 conversions and more than 25 clicks.
5. Pause queries with 0 conversions and more than $300 in spend.

Any automation we put in place should directly support the outcome that we’re trying to achieve. Automation rules that aren’t in alignment with overall account strategy can lead to poor performance. Carefully think through any automation plan, and consider both the benefits and risks before implementing.
What kind of technology should I use?

The answer to this question is, “It depends.” There are dozens of technology solutions on the market, ranging from reporting platforms to bid management solutions to technology that automates creative testing.

Additionally, the advertising platforms themselves offer automated bid management functionality and provide the ability to pause keywords, ad groups and campaigns, based on specifically defined criteria. You can even set up scripts in Google that allow for paid search accounts to be integrated into an organization’s inventory or CRM system.

Budget and account size certainly play a large part in deciding whether to utilize a third-party technology solution or free tools the advertising platforms offer. It’s important to weigh cost vs. time saved in order to focus on big strategic initiatives.

At Hanapin, we utilize a reporting tool called NinjaCat. This reporting tool automatically pulls spend from a variety of advertising platforms and other associated account data such as clicks, impressions and click-through rate. The tool allows you to create dashboards and KPI graphs that track performance vs. your goal(s). It’s well worth the monetary investment, because automating data collection (rather than compiling it manually) frees up account managers to focus on taking action in accounts.

When deciding whether to use paid technology vs. a less powerful free tool, I use the following criteria:
1. Can free automation tools help me meet account goals and execute strategy effectively?
2. Do paid tools offer me functionality that provides deeper performance insights that I can’t get from free tools?
3. Will I save a significant amount of time with a free tool, above and beyond what I would save by using a paid tool?

Having a defined criteria for when to use technology will make it easier to decide whether or not it’s worthwhile to invest in technology.
Final thoughts

You should deploy technology primarily to quickly and efficiently execute strategy and reach goals. Too often, automation is narrowly viewed as a shortcut to reducing workload. While it’s important to make workloads more efficient, it’s more important not to lose sight of the big picture, which is improving account performance.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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