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24th
MAY

Trustworthy Accountability Group launching “Certified Against Fraud” certification program

Posted by peterzmijewski | Filed under Internet Marketing

The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program.

Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out fraud in digital advertising: Amobee, AppNexus, Collective, comScore, DoubleVerify, Dstillery, engage:BDR, Exponential, Forensiq, Horizon Media, Index Exchange, Integral Ad Science, Interpublic Group, MediaMath, Moat, ndp, News Corp, Omnicom Group, OpenX, Publicis Worldwide, RhythmOne, Rocket Fuel, Rubicon Project, Sociomantic, sovrn, SpotX, TubeMogul, White Ops, WPP, Yahoo, and Zemanta.

“Going forward, TAG will name and proclaim the companies leading the fight against digital ad fraud through a ‘Certified Against Fraud’ seal that recognizes their efforts to protect partners and customers,” said Mike Zaneis, CEO of TAG. “Participants in the digital ad supply chain can now ask a simple question to tell if their partners have taken the necessary steps to fight ad fraud: ‘Are youTAG Certified Against Fraud?’ As more TAG anti-fraud seals are awarded, the cracks in our industry exploited by bad actors will also be sealed against their criminal endeavors.”

Depending on the role they play in the supply chain, companies will need to comply with specific guidelines in order to qualify for the TAG “Certified Against Fraud” seal.

Advertisers, authorized advertiser agents and other direct buyers must have a designated TAG compliance officer and comply with the Media Rating Council’s Invalid Traffic (IVT) Detection and Filtration Guidelines.

Ad sellers such as publishers and authorized publisher agents must comply with all of the steps required of buyers, domain list filtering, data center IP list filtering, and publisher sourcing disclosure requirements.

Ad networks and other indirect buyers and sellers must also fulfill all steps required of buyers, domain list filtering, data center IP list filtering, and TAG’s Payment ID protocol.

TAG was formed by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau.

“Every dollar spent on a fraudulent ad is a dollar that is stolen from marketers,” said Bob Liodice, President and CEO of the Association of National Advertisers (ANA). “We’re angry and we want an end to those who are robbing us, reducing our ability to reach our intended targets, diminishing the effectiveness of our campaigns and ultimately hurting ROI. We strongly encourage all of our members to become TAG ‘Certified Against Fraud’ and request their ad partners to do so as well. By working together, we can ensure that our marketing resources support our business goals, not criminals and fraudsters.”

Source: Marketingland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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23rd
MAY

Hangouts will continue to exist after Allo launches

Posted by peterzmijewski | Filed under Internet Marketing

This week, Google announced at its I/O developer conference that it is working on a messaging app called Allo. This left many to wonder what would become of its current messaging app Hangouts. The company has now stated it will continue to work on both apps even ever the launch of Allo.

Hangouts will continue to exist after Allo launches, despite the fact that Allo could potentially cannibalize the audience who uses Hangouts. On the other hand, Allo could help Google reach an entirely new audience — such as those who use messaging apps like Facebook’s Messenger, WhatsApp, and Apple’s iMessage.

What sets the two apart is the fact that Allo is a smart messaging app built on artificial intelligence, while Hangouts is more of a strict video and text messaging app. Hangouts has a desktop client while Allo will remain limited to iOS and Android operating systems. Hangouts is also tied to Google’s enterprise For Work products which is aimed at an entirely different audience than those who Google is targeting with Allo.

Google’s statement was that it will “continue to invest in Hangouts”; giving no specifics other than to say the company does not plan to shutter the service. According to Google’s research, most people use more than one messaging app, which is also how it is justifying keeping the two up and running.

Those who use Hangouts already to talk to their coworkers each day are the audience who will likely continue to use Hangouts. Otherwise, there’s few reasons to use Google’s legacy service over its new set of apps which will be available later this summer.

Source: searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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20th
MAY

Google Image Search will now include Google ads

Posted by peterzmijewski | Filed under Internet Marketing, Internet marketing techniques

Business Insider reports that, for the first time ever, advertisements are on their way to Google’s image search results. The rollout is starting slow, beginning with shopping ads which will appear in appropriate image searches.

Ads in Google’s image search will take up an entire line of screen space which would otherwise have been occupied by images. A Google representative has told Business Insider that the reason why this ad unit is being introduced is because people already use image search as a starting point for shopping.

Apparently, the most common question people have when browsing image search, is how much the items cost and where they can be purchased from. Google’s new image search ad units help to answer those questions with clearly visible text featuring both the prices and locations where the items advertise can be purchased from online.

The new Product Listing Ads for image search are now officially rolling out. With Image Search being part of the Google Display Network, your PLAs will be automatically eligible to be displayed in image search results, provided your shopping campaign is opted in to Search partners.

Source: searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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19th
MAY

Google new voice assistant, Say Hello to ‘Allo’

Posted by peterzmijewski | Filed under Internet Marketing

Google unveiled its own voice assistant at Google I/O this week, which is a smart, conversational extension of Google that many are calling the answer to Amazon’s Alexa. The simply titled Google Assistant will live inside Google hardware similar to how Alexa lives inside the Echo, and Cortana lives inside Microsoft hardware.

Google Assistant can be brought up from wherever you are to help you no matter what you need or in what context you need it. The company is first making Assistant available through a new piece of hardware called Google Home, and a new messaging app called Allo.

Allo is a messaging app which, like Facebook Messenger, can be accessed using only a phone number. What sets it apart from other messaging apps is the  inclusion of Google assistant, which you can either interact with one on one, or call upon for assistance during your chats with friends. When chatting with the Assistant one on one you can ask it to perform various tasks based on its understanding of you:

“Because the assistant understands your world, you can ask for things like your agenda for the day or photos from your last trip. If you’re planning a dinner with friends, you can ask the assistant to suggest restaurants nearby, all in one thread.”

Google Home is a voice activated consumer product that’s very similar to Amazons Alexa. It brings the power of Google Assistant to whichever room it is placed in. You can ask it to perform a multitude of tasks from watching movies, to setting an oven timer, to simply giving answers to questions. Sounds a lot like Google Assistant brought to life with the added ability to control connected devices in your home.

Allo and Home will be available later this year, with hopefully more information to come leading up to the official release.

Source: searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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18th
MAY

Google has increased the widths of title tags in Mobile Search Results

Posted by peterzmijewski | Filed under Internet Marketing

Coming hot off the heels of last week’s news that Google has increased the widths of title tags and descriptions, is a new report by Jennifer Slegg who says Google has now increased the title tags on mobile search results as well. Not only have title tags been expanded on mobile, they’ve been expanded even more than they have on desktop.

On mobile, site owners now have around 78 characters to work with in their title tags. It’s actually eight characters more than the length of the new desktop title tags which come in at around 71-71 characters.

With seemingly no consistency between the title tag lengths now on mobile and desktop, how do SEOs decide which length of titles to implement on their websites? I have reached out to Google asking for more details about whether or not this is just a test or if it is permanent, and they have yet to respond

What it really boils down to is: how much traffic are you getting on mobile versus desktop? If mobile is the greater driver of traffic for you, then optimizing based on mobile title tag lengths might be the best option if you wish to take advantage of the extra characters.

Still, it’s important to note that you should be careful before making any drastic changes until it’s known for sure whether not  these changes to mobile and desktop title tags are here to stay.

Source: searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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17th
MAY

Google launches a new keyboard app for iOS

Posted by peterzmijewski | Filed under News

Gboard, a new keyboard app for iOS, was launched today by Google to enable searching directly in your iOS keyboard – without leaving the app.

Google announced that they’ve launched GBoard, an iOS based keyboard app that you can install and use to search directly in any app, without having to leave the app. It doesn’t only let you search and send information from the keyboard on your iOS device but also let’s you find GIFs, emojis and more.

As you can see, if you are using iMessage you can quickly search for information and embed that data directly in your message back to your friend.

You can also search for GIFs and the Gboard keyboard has Glide Typing, which lets you type words by sliding your finger from key to key instead of tapping—so everything you do is just a little bit faster.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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16th
MAY

Google is testing a new look for sitelinks on mobile

Posted by peterzmijewski | Filed under Internet Marketing

Spotted on mobile, the carousel features individual cards that link to separate landing pages.

Just when things were starting to feel a little stale in mobile search after the big desktop shakeup with the removal of right rail ads, Google is testing a new look for sitelinks on mobile.

Meh, a sitelinks test, you say? But this one is actually an interesting new use for cards in paid search ads. Conrad O’Connell posted screen shots of the new test on Serptests.com on a search for “ocean isle beach rentals.” I was able to replicate this once before losing it after looking for other examples, which I was not able to find. I was also not able to replicate on desktop, so it’s possible this is just a mobile test. The sitelink cards appear in a swipeable carousel below the ad copy in this Airbnb ad.

We’re calling these sitelinks because they link to pages on the Airbnb site, but they may end up being called something else. The structure shown in the Airbnb ad above looks like the card info might be pulling from a feed. You’ll notice the larger font pricing in these cards makes them particularly prominent. We’ve reached out to Google and will update here if we learn more.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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13th
MAY

New Google Mobile Friendly Algorthm Boost Ranking In Mobile SERP

Posted by peterzmijewski | Filed under Internet Marketing

Google has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.”

Google gave us a heads-up in March that they are preparing to boost the mobile-friendly algorithm in May, and clearly, that has finished rolling out today.

This technically is supposed to “increase the effect of the [mobile-friendly] ranking signal.” As we reported in March, Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”

As a reminder, the Google mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that is why it took some time to roll out fully. So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

One webmaster asked if this is “mobilegeddon 2,” and John Mueller responded, “No, not really.”

You may have seen ranking and traffic changes from Google’s mobile search results to your site this week due to this update.

If you are not mobile-friendly, or if you want to ensure that you are, check the Google mobile-friendly tool, and check Google’s mobile guidelines. It is never too late to benefit from this mobile-friendly algorithm; it is real-time based on how fast Google crawls your pages.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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12th
MAY

Google announced it will no longer display ads promoting payday loans

Posted by peterzmijewski | Filed under Internet Marketing

Google announced it will no longer accept and display ads promoting payday loans requiring repayment within 60 days.

The update to the AdWords policy also includes a ban on ads for high-interest loans with an APR of 36 percent or higher in the US. David Graff, director of global product policy at Google, made the announcement in a blog post Wednesday.

“When reviewing our policies, research has shown that these loans can result in unaffordable payment and high default rates for users so we will be updating our policies globally to reflect that.”

Graff noted that the change will not affect companies offering loans such as mortgages, car loans, student loans, commercial loans and revolving lines of credit (e.g., credit cards).

The move was praised by Wade Henderson, CEO of The Leadership Conference on Civil and Human Rights, who told Google, “This new policy addresses many of the longstanding concerns shared by the entire civil rights community about predatory payday lending. These companies have long used slick advertising and aggressive marketing to trap consumers into outrageously high interest loans — often those least able to afford it.”

The policy updates go into effect on July 13, 2016.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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11th
MAY

Twitter Results Is Now On Bing Search Results Listings

Posted by peterzmijewski | Filed under Internet Marketing

A Microsoft spokesperson has confirmed with Search Engine Land that they are indeed testing displaying tweets, Twitter results, in the Bing search results pages. Recently it was first reported by Ruben Gomez during his testing.

Bing is using a carousel box, similar to how Google shows tweets in their search results, to include these tweets in the Bing search listing page.

Here is a picture from Ruben:

This is what it looks without the Twitter results:

A Microsoft spokesperson told us, “We’re constantly updating and refining the Bing search experience. We’ll share more information when available.”

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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