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17th
FEB

Google Analytics Strategies to Measure SEO Success

Posted by peterzmijewski | Filed under Seo Techniques

You know what they say, “If you can’t measure it, you can’t improve it.”In Search Engine Optimizationmeasurement is critical to success.Sure, keyword rankings are a great measure of SEO.

Going beyond keyword rankings allows marketing teams to showcase what really matters:how organic search brings revenue and profit to the business.Thankfully, one of the best tools for measuring SEO is freely available,and probably already installed on your website – Google Analytics!

1.View Only Organic Search Traffic
This one might seem obvious.I’m always surprised at how many companies see a decline in overall website traffic and immediately jump to the conclusion that the traffic loss is due to a decline in organic search traffic.Many times digging a little deeper can actually reveal that organic traffic is up while other traffic sources are down which is resulting in the overall traffic decline.Clicking on the“Organic Search” channel will give you a more detailed report which includes only organic search traffic metrics.

2.How to Measure The Quality of SEO Traffic
A lot of times I hear that “quality” is subjective, so you can’t really measure it.I don’t believe this to be true and in fact, I’d say there are a lot of ways to measure the quality of any traffic source, not just search.Use this report to look for a decline or improvement in conversions from search traffic.If businesses notice a decline in conversions from search, yet overall search traffic is steady, it’s easy to determine that the traffic coming from search is not qualified or of a very high quality.

3.Assigning Dollar Values to Organic Traffic
This is a strategy I use for businesses who are looking for a more traditional way to understand the value SEO is bringing to their business beyond improvements in traffic, visibility and conversions by assigning a dollar value to their organic traffic results.To assign a total dollar value to a sites organic traffic, I compare how much thekeywords would cost if purchased in a Google AdWords campaign.The final column in the spreadsheet is the sum of the estimated cost per click multiplied by the amount of clicks, resulting in the total organic traffic value per keyword.This is a great strategy to visualize what kind of dollars and cents a businesses SEO strategy is saving them on traffic they would otherwise have to pay for.

4.Identifying Slow Loading Page Times
The need to optimize page load times is one item that is majorly overlooked by many SEO’s.That’s why I always suggest that if a business is investing time and money in SEO and keyword rankings, don’t blow it by overlooking a slow loading website.As an SEO, what I will do is bring this reportto the site developers and ask them to do everything they can to optimize page load times.Once page load times have been improved, I will run this same report and compare it to the old data to show how much additional search traffic we’ve retained, and most likely converted due to the improvement in page load times.

5.Create Your Own SEO Dashboard
The best way I’ve found to present Google Analytics and SEO data is through the built in Dashboard interface.A Dashboard is essentially a series of Widgets which pull all of the individual reports into a single view which is easy to access, share, and print.The bonus to having an easily presentable PDF of SEO metrics is the fact that having this dashboard will also cut down on your time spent reviewing Analytics letting you focus on actually doing the SEO work.

I like tailor these reports to the specific client, but other widgets I usually create include:

*All Organic Visits Over Time (Timeline)
*Top SEO Landing Pages
*Top Organic Keywords & % of New Visits
*Pages per Visit by Organic Keyword
*Most Successful Keywords by Goal Completions

Turning a Challenge Into a Strength
By far, the single most challenging aspect of being an SEO is being able to effectively articulate the value you are bringing to a business.It’s easy for an SEO to show another SEO how his or her numbers are improving, but being able to quantify your work from a traffic and revenue stand point to a client or your boss is essential to earning and retaining business.If a client doesn’t understand what that check they’re writing is doing for their business, it won’t be long before they stop writing that check.Being able to educate your client on your process helps them appreciate the value you’re bringing to their business and view you as an asset to their future traffic goals.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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16th
FEB

People Found Your Site On Google

Posted by peterzmijewski | Filed under Seo Techniques

A number of years ago, it was possible to understand the exact words users searched to find your site, but in 2011, Google began witholding that information, and much of the data became ‘(not provided)’.By a happy coincidence for Google, this move encourages web marketers to move towards Google Adwords in order to test out different keywords for clickthroughs and conversions — but that is a paid service.

There are now a number of ways to unlock (not provided) data.They are all legal, and all give marketers essential insights into where to focus their efforts when optimizing their websites.

1.SEO monitor
SEO Monitor is a pretty awesome solution to the (not provided) issue.The platform works by aggregating datafrom Google Search Console (formerly Webmaster Tools) and Google Analytics.

2.Notprovided.org
This method utilizes already-available code from Google’s own API library (basically data that they’ve made available).Kerry plans to make the code open source some time next month.

3.Your personal on-site search function
One useful tool for unlocking (not provided) data can be found on Google Analytics itself.If your site has a search function, it’s likely that users will be searching on-site for things that they would search for in Google.This is obviously a limited method, since not all users will use the search function of the site, but it’s a good way to fill in some blanks for free.

4.Just ask people
No doubt you’re very familiar with marketing pop-ups, fly-ins and email sign-up forms — the kind that appear when you land on a new page, or are about to leave the site.These nearly always ask for your email address, which is obviously an important piece of marketing data.Perhaps equally important is how the user found your site in the first place. These four methods are all pretty valid ways of getting a good understanding for how people find your website.This understanding will allow you to further optimize the site, learn how people find pages and learn whether they proceed to make an inquiry or a purchase.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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15th
FEB

Guide To Amazon Alexa SEO

Posted by peterzmijewski | Filed under Seo Techniques

Amazon’s Alexa, a voice-powered digital personal assistant, is the latest in a long series of innovative services from the Seattle-based company.Amazon has already used the Amazon Prime program, which offers free shipping and other perks, to build a massive, fiercely loyal following for the brand.Alexa was built into the Echo,Amazon’s high-end smart home device, as well as the company’s less expensive Echo Dot and Tap products.The Amazon Echo Dot offers functionality and quality similar to the original Echo at a fraction of the price.With the smart home industry growing every year, this may be Amazon’s way of getting ahead of the market indicating that it will continue to focus on smart-home technologies.To expand Alexa’s reach beyond the home device, the company has also granted users access to Alexa through a smartphone app.

Amazon Choice
If you’ve searched around on Amazon, you have probably seen the “Amazon’s Choice” badge on some products (see above image) and wondered what it is.The logo marks the items that will be chosen by Alexa when she is given the relevant keywords for that product.Amazon has already confirmed that Amazon’s Choice is the program that determines which products Alexa purchases for users.While there is currently no option to submit a product to the Amazon’s Choice program, the company has revealed some of the requirements for being chosen.If an item isn’t available via Prime, Alexa will not be able to place the order for the customer.She will let the buyer know there is not a Prime offer on the product and she will send the product to their Alexa App for manual purchase.We have identified a few key points that will help you get on Alexa’s good side including capturing an initial sale for consumables, quick shipping times, excellent product feedback, best search engine optimization (SEO) practices,and, most importantly, making your item available via Amazon Prime.

Let’s look at each of these five points in greater detail.

1.Make It Available On Prime
The first step to having your product accessible to Amazon Alexa customers is to be available on Amazon Prime.If you aren’t familiar with Prime, it allows customers to subscribe via a monthly or yearly fee to have all of their items shipped with two-day shipping.Items mostly have to be Fulfilled By Amazon (FBA) to be a part of the Prime program.The FBA program has third-party merchants send their products to Amazon warehouses where Amazon handles delivery, returns, and customer service.While the eligibility requirements are intense, this new program makes it possible for a merchant to have products available for Prime and still ship from their location.Amazon’s intention is to have the site eventually only support Prime offers.We highly recommend anyone who is interested in having long-term sales on Amazon investigate the Prime program.

2.Send Customers to Amazon for the Initial Sale
If a merchant sells products that are consumables — something that will hopefully be purchased by the same customer multiple times — that seller’s strategy will vary from one who sells products that are one-time purchases.In this case, the next most important thing is making sure that your Amazon listings have been ordered by as many buyers as possible.This significantly enhances the possibility your product will be the default selection for re-orders for those buyers if they start ordering from Alexa.For consumable products, it is crucial to get that first Amazon order so that Alexa will continue to order from you in the future.A seller whose products are consumables, has a greater incentive to drive sales to their Amazon page than to drive sales to their independent e-commerce website.Their marketing plan and overall sales strategy should change to drive customers to their Amazon listings first.It would be better to send potential customers to a landing page on your website.This stand-alone page can feature more information about the product and highlight its unique properties.Follow up this information with a link
saying “If you are ready to buy, make a purchase on Amazon.”

3.Manage Shipping Time
This can be frustrating because you must attempt to manage your product’s shipping time without having direct control over what Amazon does with your inventory.Amazon has been clear that shipping speed is an important part of earning the Amazon’s Choice badge.We know that this speed varies depending on where Amazon is holding your inventory.It is important to have ample stock to facilitate this distribution.If you only have a limited amount of stock, your product will not be in as many warehouses, slowing the shipping speed.A smart seller will manage inventory size and keep 4-6 weeks of stock with Amazon at any given moment,while not going above 2-3 months of stock to avoid storage fees.

4.Manage Product Reviews
There are several services available to Amazon sellers that use follow-up emails to encourage happy customers to leave positive reviews.They send the unhappy people to your customer service department, offering you the opportunity to solve their problems.Keep in mind that buyers can remove their old negative reviews, so it is worth reaching out to reviewers who weren’t happy to see if you can remedy the situation.

5.Optimize Items For Amazon SEO
The most important thing to realize is that Amazon is not Google.It looks different indicators to decide if a search was successful.Unlike Google, Amazon doesn’t care much about click through rate (CTR); dwell time or unique,fresh content.What it is looking at is if presenting your product for a keyword search results in a sale.There are several things you can do to get higher search rankings, which in turn improves your chance of getting into the Amazon’s Choice program.

Here are the best ways to optimize a product for Amazon searches:

Images
Make sure to use high-quality images on product pages.Images are your salesperson.Look at the Amazon sales guidelines for the category and follow the rules, using as many images as are allowed.Make sure each picture is at least 1000 by 1000 pixels to allow desktop users to zoom in for closer details.The zoom feature is a proven way to increase sales conversion — your most important metric.

Title
The title is the most important factor in getting a product to rank for certain searches.Luckily, Amazon tells the best title formula for virtually every category.For example, a particular category might specify an ideal title has product color, then brand name, then model, and then size.We have found if sellers focus on readability, include critical information and stay away from cheap marketing phrases, their conversions increase.

Bullets and Descriptions
It used to be good advice to focus on the bullet points in the listings since they showed “above the fold” or before a user had to scroll to see the rest of the product page.According to Amazon’s terms of service, the bullet points and description don’t necessarily contribute to ranking organically on Amazon.However, we have found that they do make a difference in determining whether a product is eligible to run sponsored product ads for certain search terms.Sponsored product ads are Amazon’s pay-per-click advertising program.

Keywords
Keywords are incredibly important on Amazon, and while it looks like there’s only space for one to five keywords,there are actually thousands of characters available.Sellers should utilize every keyword possible in the structured keyword area on the back end of a product listing.It’s possible to fit upwards of seven words per text box, and sellers should stuff them every possible relevant keyword.There’s no need to play games with punctuation or to repeat keywords that appear in the title.While different word orders will bring up different results, conversion rates for each keyword phrase will increase relevancy a lot more than simply repeating words in the keyword section.

Structured Data
Unlike Google, Amazon is focused on allowing consumers to filter their searches.Making sure that a listing has all relevant filter items included — such as color, fabric, texture, size, organic, BPA-free, and so on — will include your product in the appropriate search results.

Utilize Every Opportunity For Sales

*Amazon Business — Since Amazon SEO is all about conversions the easiest way to increase sales is to make sure your product is available to capture every possible sale.The Amazon Business program exposes products to a whole new class of buyers.Amazon Business customers enter the site through a slightly different portal where products often have bulk pricing options.The program allows employees of a participating company to place Amazon orders under a company account.

*Sales and Traffic Report — One of the most important tools a seller can utilize to understand a product’s SEO results is the Amazon Sales and Traffic Report.On this report, one can see page views and sessions (also known as impressions) as well as statistics on returning traffic.We find the most important metric is the unit session percentage.This metric shows the number of purchases made compared to the number of times people viewed the product.

Focus on Conversions
Finally, it can’t be said enough to focus on conversions.If you have a new product that needs those first sales, seriously consider using Amazon’s sponsored ad program to drive customers to its product page.Amazon’s ads are usually less expensive than Google ads, and since Amazon ads are shown to customers who are already on the site, they drive high-quality traffic.Amazon gives merchants many tools to help products sell better and it regularly rolls out new features to help sellers.After all, it wants your products to sell just as much as you do.If you follow the Amazon guidelines, you are nearly guaranteed to improve your Amazon search ranking.

Conclusion
Improving your Amazon search rank is an achievable goal.We’ve covered the key points — the most important of which are utilizing Amazon’s programs such as Amazon Prime, Amazon Business, and Amazon Sponsored Products Ads, and making sure that your product page is converting at a high rate.For consumable items, sellers should drive the initial orders to Amazon so that customers will naturally come back to your listing, whether it has an Amazon’s Choice badge or not.To acquire new buyers for a product, make sure that its Amazon page is optimized, that you are managing product reviews, and that customers can quickly get your product via the Amazon Prime network.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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14th
FEB

A local SEO Pitch

Posted by peterzmijewski | Filed under Seo Techniques

Local SEOs just get it
We understand that a company needs to be present when a customer digitally seeks its services.We get that businesses are virtually handing over potential revenue to competitors that invest more heavily than they do in local SEO.We recognize all of this wholeheartedly and put our blood, sweat and tears into helping brickand-mortar businesses understand the importance of local search optimization. Unfortunately, not all clients understand the positive impact local SEO can have on their business.When clients come to me asking for specific digital marketing services, they usually are completely unaware of local SEO and its benefits. Understanding how to tailor a pitch to clients that have already dismissed tried-and-true digital marketing methods in favor of their own buzzwords is challenging.Just like having a political discussion at a Thanksgiving table, many of these clients do not want to hear your suggestions, as they have already mentally invested in the tactics they believe are most important.Steps to refining your local SEO pitch

1.Understand local search optimization
Completely understanding the discipline you are speaking about is key to a smooth pitch.Beingcomfortable with the material you are presenting can not be overstated.Overall nervousness, including filler words (“um,” “like”), will take over your pitch if you are not familiar with the content being presented.If you do not understand the material you are speaking about on even the most basic level, seek out resources and educate yourself on the topic.

2.Understand your client
Do not be afraid to ask for more information that will help strengthen your understanding of how the client performs in the digital landscape.Having a deep understanding of your client will significantly increase your pitch’s success.This means asking upfront for Google Analytics and Google My Business access, along with login information to other platforms where the client has a presence.

Here are some of my favorite preliminary tools to initially understand clients before I pitch:

*MozLocal Listing Tool:This is the most important tool to use when analyzing whether a client needs local listing support.The results should help you determine an overview of whether it’s worth selling local SEO.It’s free.

*SEMrush:The free version gives solid insight into waves in visitors to the site, keywords the site ranks for, the respective keyword’s position and how much the domain spent on paid traffic.It’s a great tool to begin a digital marketing health analysis before getting into local performance.

3.Customize
Engaging a potential client comes from personalizing the pitch to them specifically.It will be hard for the client’s mind to wander when you are providing them with information that directly relates to his or her business.Personalizing your pitch to the specific client shows that you did your homework and are deeply invested in the partner-client relationship.

4.Educate to show value
I always add specific gems I find within my pitches.These gems are tidbits of knowledge that I want to share with my potential client to build trust and credibility that relate directly to helping the client with local SEO.If I share too much, I run the risk of giving too much initial value and the client implementing what I taught without my help.

5.Practice
I find practicing the material in advance helps me understand where I am going to have difficulty.If I find myself stumbling over a particular method, I know that this is an area where I need to focus. Smarten up the content to make it easily digestible by someone with limited knowledge on the subject. Only someone very smart can make something that is complex appear simple, especially when it’s regarding the complexities of local search.

6.Follow up
This means doing research, understanding new trends in local SEO and how they relate to the potential clients’industry, then offering additional value.This might be finding an opportunity in the local search landscape for that client and sharing it with them.It could also mean finding an article that directly relates to that potential client’s business and creating dialogue about why it’s important for him or her.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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13th
FEB

Some Social-Marketing Predictions for Year

Posted by peterzmijewski | Filed under Seo Techniques

As social and mobile are very definition of “shopping” is evolving at a lightning-fast pace.Taking a page from the here’s how a new wave of social and mobile marketing is changing the retail game in 2015:

1.Location-based mobile marketing and personalized media will be the new weapons.
Progressive brick-and-mortar stores will endorse geo-location based mobile beacons as the way to deliver digital and mobile couponing to keep the in-store shopping experience from becoming antiquated. Personalized,location-based offers will be served to consumers via their mobile devices based on what and where they’re shopping.The same goes for online shopping to combat the dreaded “abandoned shopping cart.”Consumers will be re-targeted on social media channels for products they put in their cart to tip-toe them closer to clicking the “Checkout” button.

2.Aligning SEO and social media strategies will rule the online galaxy.
Marketers will finally wake up to the fact that only by linking SEO and social will their digital marketing work.Search strategies set the foundation for bringing your audience to your content.But quality social content that is engaging and entertaining will create the “share factor” needed to help fuel marketers’ search optimization efforts.

3.Marketers will create their own newsrooms to cut through content clutter.
Consumers are currently suffering from content overload.To cut through the “crude matter,” marketers must find new ways to make their voice heard.These digital newsrooms will become the new source for acquiring relevant product and service information, thereby sending dated print product catalogs into obsoletion.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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10th
FEB

SEO Is So Hard Even Google Needs Help With It

Posted by peterzmijewski | Filed under Seo Techniques

SEO is a head-scratching proposition for many businesses across the globe — including, it turns out, the web’s largest search giant itself.In a decidedly ‘meta’ move, Google is hiring an SEO program manager at its Mountain View, Calif.headquarters.

Given Google’s standing as the Internet’s most formidable search engine, it’s remarkable to think that the company would need help enhancing its own Google rankings — navigating the very algorithms that it establishes.

“You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites,” according to the
description.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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9th
FEB

Role of Digital Marketing In The Digital Landscape

Posted by peterzmijewski | Filed under Seo Techniques

The Digital culture is accepting the new trends, and brands are accepting those trends to be on the highway of success bringing their names at the top of google search ranks.So are you also looking for ways to accelerate your business in this competitive world?

You must have adopted Digital Marketing already if you are in the race.However, if not, here’s a snapshot the role of digital marketing in the digital landscape.Digital Marketing is the process of spreading awareness about your business competing with the rush of millions of other businesses in the same niche.Typically, your brand shall make its hold in the market within 6 months of its establishment if you make use of Digital Marketing at its best.Digital Marketing is a big ship in the sea of Google.Like every big thing is made up of small elements contributing to the larger whole, similarly, Digital Marketing too has its elements.You must know the elements of Digital Marketing and their individual role in the overall contribution of Digital Marketing in digital success.You must swim in this sea to not sink.

SEO
SEO stands for Search Engine optimisation, which helps optimise your website and makes it capable of ranking on Google’s top pages.With the help of SEO, your website rank improves through organic searches.There are mainly two kinds of SEO practices, On page or Off page.In On page, your website is analysed and optimised by going into details of Meta Title, Meta Tag, Meta Description, robots, xml  etc.In Off Page, There are various activities engineering a plan for spreading awareness of your website on Google via some are guest blogging,infogarphics, content creation, content curation, video sharing, question answering and what not!

Content Marketing
Content marketing is the way of spreading the accurate knowledge to the viewers.It is the bridge between customer and publisher which makes the relationship strong by providing quality of content and avoiding duplicacy, spamming etc.It is the best way for accelerating business awareness and sale like providing correct info about your product or services by regularly adding blogs (Videos, images) on your site.So you can say, it is the present and future of marketing with a vast scope for your business’ long term goal.

SMO
SMO, Social Media Optimization,  helps improve awarness and trafic for your website via social platforms like Facebook, Twitter, G+, Linkedin, Stumble Upon or many more.

*Key Highlights of SMO:

*Improving Brand Awareness on social networks between wider audiences.

*SMO facilitates good engagement even after the sale has been done, helping you to keep your users updated always for further awareness about your products or offers.

*Making your brand always best by get reviews to the users.

*Focused Group Discussions & Interaction

*Fast Results

SEM
Search engine marketing, SEM (PPC/CPC), is the process of internet advertising for redirecting traffic to your website for boosting your sale.PPC is normally related with first-tier search engines (such as Microsoft Bing Ads and Google AdWords).Search Engines, Advertisers commonly bid on keywords or keyword phrases useful to their target market.

E-mail Marketing
E-mail marketing is a way of advertising your business to the targeted customers to make them aware of your business.It is a way of reaching out to your audience personally and telling them why they need your services.

Benefits:
*Increase Brand Awareness

*Low cost

*Email Marketing is taking the place of paper.

*E-mail serves as a quick message

*Good Follow up on direct mail

*Easy to Target audience

Over to You
Each of the elements has its own unique role in contribution to the impact of Digital Marketing in a brand’s digital success.Ideally, you should opt for a combination of all these elements to create an integrated digital marketing plan that propels your business growth in all avenues and from all possible means.

Source:Resultfirst

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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8th
FEB

Few Reasons For SEO Is Dead

Posted by peterzmijewski | Filed under Seo Techniques

How does this affect you?Well, if your business up to this point has relied Google searches to generate revenue,the following emerging trends are something you should keep an eye on to make sure yourbusiness doesn’t take an unexpected hit.

1.Organic reach is down
Although Google is still the dominating force in search-engine traffic, consumers’ intelligence level and frame of mind have changed big time in just the past few years.First, organic reach is down.Organic reach is the number of people shown your post through unpaid distribution — and it’s down because users are searching elsewhere (see the next point).This has arguably created cynicism in many users, who avoid clicking on paid ads altogether even though they’re often the best source of the information they seek.Since competition has gone up for many keywords, driving up the prices on ads and causing a frenzy of mixed information in organic-search results, users have begun trending toward internet searches, where they can confirm and mirror their peer groups’ opinions and decisions.

2.People want what their friends have
The days are fading of people typing their searches into Google and trusting anything it spits back at them.This has people searching in new ways.Facebook’s move to step up its search options poses the largest threat to Google’s market share.Google was too slow to adapt this trend and so it now has to either catch up or get left behind.Consumers are more likely to care what their friends’ favorite restaurant is than what restaurant is on the first page that comes up on a local Google search.

3.Mobile apps and social networks are taking market share
Consumer traffic online is splitting into niches faster than reality-star couples are splitting up.With more competition online, app developers have seen great success in appealing to specific niches exclusively.How does this affect SEO?

The reason that this trend toward splitting-up is one of thebiggest killers of traditional search engine strategies is that it gives tech-savvy users a much more targeted search option.Likewise, a consumer who in the past may have searched for the latest fashion trends on Google is now more likely to search Pinterest.Therefore, as a marketer or business owner, it is more important to know where your customer is looking for your product, than to rely solely on your product appearing at the top of Google.

4.Facebook has faces
You may not agree, but many people just don’t trust Google the way they used to.Facebook has the advantage of faces.Google lacks the incorporation of social proof.Although Google tried to to catch up by rolling out its Google Plus social network, and although it was forced on us like the Kardashians, the feature never could deliver benefits to users enough to justify using a second social network.Social proof is one of the biggest driving factors in consumers’ decisions today and there is just no way to force or fake that.Search engines, specifically Google,will likely always be the place we go to get the information we need.However, the point is that now that customers have so many other options of where to search, it is important that businesses which traditionally relied fully on SEO to pick up customers be aware of where their customers are trending to — or get left behind.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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7th
FEB

Pinterest Expands Search Ads

Posted by peterzmijewski | Filed under Seo Techniques

Nearly seven years after launching, Pinterest is making its first paid search product available to more advertisers.Pinterest search ads will include keyword campaigns, shopping campaigns, targeting, and reporting.Keyword campaigns for Search Ads on Pinterest will work like traditional PPC campaigns where you manage the budget, targeting, and creative.Similar to Facebook and Twitter, Search Ads on Pinterest will offer objective-based pricing.Advertisers can pay for:

*Impressions

*Pin clicks

*Engagement

Most of those searches are for products and services people want to buy – and 97 percent of the platform’s top searches last year were non-branded, according to Pinterest.That’s why Pinterest pitches itself as a great platform to influence shoppers before they’ve decided what to buy.

Although Search Ads on Pinterest will offer keyword-based buying, the company tried to separate itself from Google AdWords by emphasizing that Pinterest is all about visual content.

That will include Search Ads on Pinterest, which will be mostly images rather than text-based ads.In an effort to get more brands and businesses using its search advertising product, Pinterest is partnering with marketing software provider Kenshoo.Pinterest is expected to add additional partners this year.Pinterest has been testing search advertising since last summer.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

6th
FEB

Master The Two Key Parts Of Your Online Presence

Posted by peterzmijewski | Filed under Seo Techniques

There’s a hierarchy in the world of building a total web presence for your business, and mastering things like Facebook and Pinterest fall somewhere far behind getting your email marketing machine oiled and ready for prime time.One thousand responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money.Focus on building a list of email subscribers that want to hear from you, and social media will become a tool set to help you do more of that.While this may sound shocking and hard to hear, you should ditch social media for now and focus on email marketing first.First things first,you need to have a value-filled ebook that motivates people to hand over their email addresses.

Here are some helpful email marketing tips for a basic email capture plan:
*Choose an email service provider (ESP) such as Constant Contact, GetResponse, AWeber, MailChimp, or Infusionsoft.

*Use your ESP’s form-building tools and place a lead capture form on every page of your website.(Don’t ask for more than name and email at this point.)

*Create an email subscription landing page—a page that describes and promotes your ebook and lists all the benefits of why a viewer might give you their email address.

*Create a series of emails, delivered through your ESP’s autoresponder function, that provides additional information on downloading the ebook.

*Consider using a pop-up form, such as Pippity for WordPress (if you have a WordPress blog) that can be programmed to bring focus to your offer in smart ways.

Social Media Marketing

Here are five ways to view your social media activity as a layer of your entire system:

1.Move to email:Email is still the most effective form of marketing and relationship building.It’s a tremendous tool for building the kind of long-term relationship that allows you to convert sales.While many have concluded that the same thing cannot be said for social media relationships, you can and should view your connections in these networks as a way to gain more email relationships.

2.Find your referral champs:By appending your customer data with social media data, either by way of a service, API, or CRM add-on, you can often discover your more active and potentially influential customers and prospects.This information can hide in your standard customer profile because the way people act offline and the way they participate online is often dramatically different.

3.Understand your customers:You need to dig deep and really find out what makes your customers tick on all levels.You might guess where this is headed:What do people on social media love to do? Talk about what they had for lunch and give reviews of movies like they were a critic.So it just might be important after all to really know your customer.

4.Improve your SEO:Great content isn’t great until somebody reads it, shares it, and links to it.It’s almost like the popular kids in high school, but that’s just the reality of inbound marketing today.

5.Build PR muscle:One of my favorite uses of the social media layer is the ability to draw closer to the journalists that cover your industry or community.By targeting key journalists and using the social layer to build a relationship as a resource, you can quickly enhance your overall chances of media coverage.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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