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25th
AUG

Google has Announced That it Will Begin Cracking Down on “Intrusive Interstitials”

Posted by peterzmijewski | Filed under Social Media Marketing

GOOGLEGoogle has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.”

Google will be potentially penalizing — i.e., lowering the rankings — of these web pages. Google said “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

Google explained which types of interstitials are going to be problematic, including:

Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.” Those types are:

Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.
Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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24th
AUG

Tips on Using AMP For e-commerce

Posted by peterzmijewski | Filed under Social Media Marketing

Google posted a “journey” of how a developer can use AMP (accelerated mobile pages) to build out their e-commerce webpages. Google said, “AMP is a natural fit for e-commerce because AMP makes webpages fast, and fast pages help with purchase conversions.”

Google provided examples of how to build out your e-commerce site using AMP. That means from the home page all the way down to the purchase phase, which technically will take the user off AMP and onto HTML or Progressive Web App (PWA), which would offer a better user experience for the user.

The AMP blog documented designing your home page, browse pages, landing pages, related product widgets and product pages with AMP. It also explained how you can use amp-access to personalize and customize the content to the user who is on your site. Then, if you are using PWA for your site, you can use the amp-install-serviceworker to “install a service worker for your domain regardless of where the user is viewing the AMP page. You can then preemptively begin caching content from your PWA so that when the transition out happens, all of the needed content is cached, keeping the experience fast and the customer engaged,” Google said.

Of course, SEOs are thinking, should we take our e-commerce sites AMP? Of course, eBay is testing AMP.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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23rd
AUG

Business Name Appearing in Google Adwords Calls Ads

Posted by peterzmijewski | Filed under Social Media Marketing

When Google debuted call-only ads last year, one of the issues businesses objected to was the fact that only the phone number appeared in the ads. That appears to be changing, with business names now showing up in a second headline in call-only ads.

Josh Leibner, director of paid media at Red Ventures, tweeted the sighting on Friday:

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
AUG

Pokémon Go Can Help Generate Foot and SEO Traffic

Posted by peterzmijewski | Filed under Social Media Marketing

Pokémon Go is all the rage right now, and it’s unlike anything we have seen in the gaming world. It is having a major impact on local businesses as well. The game has users, both kids and adults, walking everywhere trying to catch Pokémon. And those users are ending up near local businesses!

A recent article published on Huffington Post tells the story of a local business, Mad Hatter’s Ice Cream, that was struggling but has seen an increase in business since Pokémon Go was released. In the game, there are PokéStops and Gyms where users congregate to catch and battle Pokémon, and Mad Hatter’s Ice Cream was located in close proximity to a number of these PokéStops. Naturally, they drew in foot traffic as a result. The business owner even noted that the shop has seen its business double and even triple on some nights.

Usually, PokéStops and Gyms are at the following types of places:

Libraries and other public buildings
Places of worship (churches, synagogues, mosques and so on)
Parks
Museums
Art, statues, unique architecture (landmarks)
Historic locations
Hidden gems and hyper-local spots

Once you’ve researched the PokéStops nearest to your business, you can aggregate this information in a blog post on your website — keyword-targeted to your business location (e.g., “PokéStops and Gyms in Forest Hills, NY”).

By researching and building this content, you’re meeting the needs of the local users who want to easily learn where the PokéStops and Gyms are in their area. This can also lead to other sites linking to you, which will help generate higher domain authority and referral traffic. You will position your site to get additional search traffic and help further build your domain authority, which is great for SEO.

The blog post content should be well-written and include images and as much detail as possible (such as addresses, nearby landmarks and so in). You may also want to include a Google Maps embed. The point is to provide quality content so users end up having a great experience and share and link to the page. Be sure to leverage social sharing buttons on the page as well.

Once you’ve confirmed there are PokéStops and Gyms near your business, a great way to drive business is to have special offers for Pokémon Go players. Offer them a discount on certain products or services; the discounts can also just be on the slow business days. Promote your offer by displaying a sign at the front of your business, then mention it on your website, social profiles, Yelp and other local search profiles.

Can my business become a PokéStop or Gym?

Some businesses got lucky, as they ended up being (close to) a PokéStop. Unfortunately, this is not something you can control at the moment.

However, game developer Niantic’s CEO, John Hanke, has said that sponsored locations are forthcoming in the United States. (The Japan release of the game saw a sponsored location deal with McDonald’s.) So, if you’re not fortunate enough to be located near a PokéStop or Gym, be on the lookout for the opportunity to become a sponsored location in the future.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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19th
AUG

Campaign Drafts and Experiments in AdWords is Now Available on the Google Display Network.

Posted by peterzmijewski | Filed under Social Media Marketing

Campaign drafts and experiments in AdWords is now available for campaigns running on the Google Display Network.

You’ll now see the Drafts box next to the date range in the upper right corner when you’ve selected a display campaign. Clicking on that button brings up the dialogue box below showing the steps to get started.

Campaign drafts and experiments can be used to test changes to your campaigns, such as bid adjustments and strategies, without affecting performance. In drafts, you essentially make a mirror campaign in which to make changes. These can then be applied to the active campaign, deleted or executed as an experiment to test how the changes perform against the original campaign by designating a portion of the budget to the experiment for a period of time.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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17th
AUG

Bing Updated its Policy Around Right to be Forgotten Requests in the EU

Posted by peterzmijewski | Filed under Social Media Marketing

Bing announced today it has updated its policy around Right To Be Forgotten requests in the EU.

According to the announcement, Right To Be Forgotten material in the EU will be censored even on Bing.com, a change from its past policy around RTBF requests.

Previously, Bing removed material from its country-specific versions, such as Bing.fr for France, or Bing.co.uk for the United Kingdom.

However, people in those countries who went to Bing.com would still find Right to be Forgotten material.

With the policy updates, that is no longer the case.

Going forward, in addition to this practice, Bing will also use location-based signals (e.g., IP addresses) to delist the relevant URL on all versions of Bing, including Bing.com, for any user accessing Bing from the European country where the request originated. For example, if someone in France successfully requests delisting of a URL on Bing, in addition to delisting that URL from all applicable European versions of Bing, Bing will now also delist that URL for all searches of that person’s name — regardless of what version of Bing is being used — if the search originates from a location within France.

Bing added that these changes will be applied to all valid European RTBF requests, including requests made prior to the policy updates.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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12th
AUG

For the Most Successfull Seos There are 4 Daily Habits

Posted by peterzmijewski | Filed under Social Media Marketing

If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t.

So what are those habits? Here are a few of them.
1. They study the news and strategy like crazy

Few things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing.

That’s why it’s important that you keep up with the latest news in SEO. Otherwise, you’re going to miss important tidbits of information that will help you rank your clients’ sites.

Fortunately, there are plenty of channels online where you can get the info you need to keep up with all that’s happening in search engine optimization.

A few blogs to follow:

Google Webmaster Central: Did you know that Google has a blog? Even better, that blog is designed specifically for webmasters and SEOs who want to help their clients do well in Google search. Bookmark that site, and make it a point to browse through it at least once a week. You’ll gain some great insight about what the Big G is up to.
Search Engine Land: Another “must bookmark” for all digital marketers is Search Engine Land. It’s a sister publication to Marketing Land, so it’s a great site to read regularly if you’re interested in the whole spectrum of digital marketing. It also lives up to its name by providing great insights into SEO.
Search Engine Roundtable: Simply put, there’s nothing that’s going to happen in SEO that won’t be reported on Search Engine Roundtable. The authors on that site closely monitor SEO news feeds, Google Webmaster Central, and even the social media accounts of key players in the game. You should definitely bookmark the site to keep up with the latest buzz in search engine optimization.
Moz Blog: Another great place to get tips about SEO, as well as information on digital marketing in general, is the Moz blog. Whether you’re looking for copywriting tips, advice on SEO data analysis or sales funnel optimization techniques, you’ll find it there.
SEMrush Blog: Almost all great digital marketing companies have a blog, because the people who run those companies know about the importance of content marketing. SEMrush is no exception. Bookmark that blog to gain some insight on optimization techniques and keyword analysis and pointers on how to develop killer content.

If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t.

So what are those habits? Here are a few of them.
1. They study the news and strategy like crazy

Few things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing.

That’s why it’s important that you keep up with the latest news in SEO. Otherwise, you’re going to miss important tidbits of information that will help you rank your clients’ sites.

Fortunately, there are plenty of channels online where you can get the info you need to keep up with all that’s happening in search engine optimization.

A few blogs to follow:

Google Webmaster Central: Did you know that Google has a blog? Even better, that blog is designed specifically for webmasters and SEOs who want to help their clients do well in Google search. Bookmark that site, and make it a point to browse through it at least once a week. You’ll gain some great insight about what the Big G is up to.
Search Engine Land: Another “must bookmark” for all digital marketers is Search Engine Land. It’s a sister publication to Marketing Land, so it’s a great site to read regularly if you’re interested in the whole spectrum of digital marketing. It also lives up to its name by providing great insights into SEO.
Search Engine Roundtable: Simply put, there’s nothing that’s going to happen in SEO that won’t be reported on Search Engine Roundtable. The authors on that site closely monitor SEO news feeds, Google Webmaster Central, and even the social media accounts of key players in the game. You should definitely bookmark the site to keep up with the latest buzz in search engine optimization.
Moz Blog: Another great place to get tips about SEO, as well as information on digital marketing in general, is the Moz blog. Whether you’re looking for copywriting tips, advice on SEO data analysis or sales funnel optimization techniques, you’ll find it there.
SEMrush Blog: Almost all great digital marketing companies have a blog, because the people who run those companies know about the importance of content marketing. SEMrush is no exception. Bookmark that blog to gain some insight on optimization techniques and keyword analysis and pointers on how to develop killer content.

3. They act instead of just talking or strategizing

You can keep up with the latest news, check out how your competitors are ranking, and invest in all the SEO tools you can afford, but it won’t matter if you don’t put action to your knowledge.

Great SEOs don’t just theorize. They act.

Successful SEOs aren’t given to analysis paralysis. Instead, they find out what they need to do and put a plan in action that moves their clients’ websites up in the SERPs.

This one is a big one for me. You can come up with strategies all day, but if the changes never go live online, it was all for nothing. So a good SEO knows how to push a project through.

4. They are always improving their skills and websites

Whether they are looking to improve the quality of content on a website, the backlink profile, their technical knowledge or their communication skills, the best SEO experts never stop looking for ways to better themselves and their online search rankings.

SEO is a very large and complicated field, demanding many skills, so the leaders in the field are naturally those who have continued to work hard over time.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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11th
AUG

Google Announced a Sweeping Change to the Interface of AdWords

Posted by peterzmijewski | Filed under Social Media Marketing

In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Yesterday, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today, Google has confirmed that the interface is rolling out to more AdWords users.

In regard to the new interface surfacing, a Google Representative has confirmed that the interface is rolling out to more users. Previously, Google has stated:

Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.

It should be noted that this move is purely an interface design change — it will not change the core functionality of AdWords. In fact, in a phone interview with Search Engine Land back in March, Paul Feng, AdWords product management director, had stated that the change will help advertisers reach across the spectrum of search, display, shopping, mobile and video.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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10th
AUG

FTC has Sued 1-800 Contacts For Allegedly Pursuing “Anticompetitive Agreements” Bidding Agreements

Posted by peterzmijewski | Filed under Social Media Marketing

The US Federal Trade Commission (FTC) has sued 1-800 Contacts for allegedly pursuing “anticompetitive agreements with rival online contact lens sellers that suppress competition in certain online search advertising auctions.” According to the FTC:

1-800 Contacts entered into bidding agreements with at least 14 competing online contact lens retailers that eliminate competition in auctions to place advertisements on the search results page generated by online search engines such as Google and Bing. The complaint alleges that these bidding agreements unreasonably restrain price competition in internet search auctions, and restrict truthful and non-misleading advertising to consumers, constituting an unfair method of competition in violation of federal law.

According to a source I spoke to, who asked not to be quoted, these agreements have been in place for nearly a decade. The individual also said the agreements originally were executed to protect trademarks of 1-800 Contacts and other parties. The implication is that these agreements sought to accomplish by contract what the courts wouldn’t permit — prevention of trademark-related bidding.

However, the FTC argues, “[T]he bidding agreements are overly broad and not necessary to safeguard any legitimate trademark interest.” The agency further argues that the bidding agreements hurt competition and reduce “the number of relevant, useful, truthful and non-misleading advertisements, by restraining competition among online sellers of contact lenses, and in some cases, by resulting in consumers paying higher retail prices for contact lenses.”

Given the fact that these agreements have been around for years, it’s unclear why the FTC has chosen to act now. Presumably, the agency only recently became aware of them. The next step is an administrative trail scheduled for April 2017.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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9th
AUG

Google Confirmed That Ads Would be Appearing in the Local Pack.

Posted by peterzmijewski | Filed under Social Media Marketing

At the SMX Advanced Local Workshop in June, Google confirmed that ads would be appearing in the Local Pack. At the time, it wasn’t clear when this would roll out or whether the ad would replace one of the listings or become a fourth position in the Pack.

However, yesterday Ryan Scollon spotted a Local Pack with three organic listings and one ad at the top in a UK mobile search:

We reached out to Google for a comment but have yet to hear back. My guess is that Google is still testing formats and this isn’t yet a formal rollout. We’ll update this post if we get any statements or new information from Google.

If others are seeing these new Four Packs (4Packs) in North America or other markets, let us know.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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