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31st
AUG

New Digital Strategies for Offline Conversions

Posted by peterzmijewski | Filed under Social Media Marketing

Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge.

Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast and learn:

• the unexpected impact call conversions have on your CPL and ROI;
• how to optimize search, Facebook and display ads to drive offline sales; and
• how to tie together cross-channel, web and call data to boost revenue.

Register now for “Mastering Online-to-Offline Marketing,” produced by our sister site, Digital Marketing Depot, and sponsored by DialogTech.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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30th
AUG

Google has Updated Their Local Business Reviews Guidelines

Posted by peterzmijewski | Filed under Social Media Marketing

Mike Blumenthal reports that Google has updated their local business reviews guidelines around when you can use the schema markup on the reviews and when you cannot.

Here is the new list of guidelines:

Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial reviewes.

Reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google.

Reviews cannot be template sentences built from data or automated metrics. For example, the following is not acceptable: “Based on X number of responses, on average people experienced X with this business.”

Reviews for multiple-location businesses such as retail chains or franchises can only be submitted for the specific business location for which they were written. In other words, reviews for multiple-location businesses cannot be syndicated or applied to all business locations of the same company.

Aggregators or content providers must have no commercial agreements paid or otherwise with businesses to provide reviews.

Do not include reviews that are duplicate or similar reviews across many businesses or from different sources.

Only include reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews.

The big change here is that when you include third-party syndicated reviews that are not “directly produced by your site,” you should not mark up those reviews with schema. Only “directly produced by your site, not reviews from third-party sites or syndicated reviews” should be marked up, according to these guidelines.

This may impact a large number of websites that have implemented local reviews markup.

You should read all the new guidelines above, but again, the biggest change and the one that probably will have the most impact right now is the third-party prohibition.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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29th
AUG

Are You Looking For Local Marketing Automation Tools

Posted by peterzmijewski | Filed under Social Media Marketing

Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits.

This 50-page report reviews the current trends and includes profiles of 16 leading local marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

If you are looking to adopt a local marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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26th
AUG

Oracle Finds Marketers are Comfortable With Social Marketing, Still Getting Their Feet Wet in Mobile

Posted by peterzmijewski | Filed under Social Media Marketing

In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile.

Download this Social Data e-book and learn which social channels are performing the best and why most marketers are planning a mobile strategy next.

Visit Digital Marketing Depot to get the “Social and Mobile Marketing Data Report.”

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
AUG

Google has Announced That it Will Begin Cracking Down on “Intrusive Interstitials”

Posted by peterzmijewski | Filed under Social Media Marketing

GOOGLEGoogle has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.”

Google will be potentially penalizing — i.e., lowering the rankings — of these web pages. Google said “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

Google explained which types of interstitials are going to be problematic, including:

Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.” Those types are:

Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.
Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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24th
AUG

Tips on Using AMP For e-commerce

Posted by peterzmijewski | Filed under Social Media Marketing

Google posted a “journey” of how a developer can use AMP (accelerated mobile pages) to build out their e-commerce webpages. Google said, “AMP is a natural fit for e-commerce because AMP makes webpages fast, and fast pages help with purchase conversions.”

Google provided examples of how to build out your e-commerce site using AMP. That means from the home page all the way down to the purchase phase, which technically will take the user off AMP and onto HTML or Progressive Web App (PWA), which would offer a better user experience for the user.

The AMP blog documented designing your home page, browse pages, landing pages, related product widgets and product pages with AMP. It also explained how you can use amp-access to personalize and customize the content to the user who is on your site. Then, if you are using PWA for your site, you can use the amp-install-serviceworker to “install a service worker for your domain regardless of where the user is viewing the AMP page. You can then preemptively begin caching content from your PWA so that when the transition out happens, all of the needed content is cached, keeping the experience fast and the customer engaged,” Google said.

Of course, SEOs are thinking, should we take our e-commerce sites AMP? Of course, eBay is testing AMP.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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23rd
AUG

Business Name Appearing in Google Adwords Calls Ads

Posted by peterzmijewski | Filed under Social Media Marketing

When Google debuted call-only ads last year, one of the issues businesses objected to was the fact that only the phone number appeared in the ads. That appears to be changing, with business names now showing up in a second headline in call-only ads.

Josh Leibner, director of paid media at Red Ventures, tweeted the sighting on Friday:

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
AUG

Pokémon Go Can Help Generate Foot and SEO Traffic

Posted by peterzmijewski | Filed under Social Media Marketing

Pokémon Go is all the rage right now, and it’s unlike anything we have seen in the gaming world. It is having a major impact on local businesses as well. The game has users, both kids and adults, walking everywhere trying to catch Pokémon. And those users are ending up near local businesses!

A recent article published on Huffington Post tells the story of a local business, Mad Hatter’s Ice Cream, that was struggling but has seen an increase in business since Pokémon Go was released. In the game, there are PokéStops and Gyms where users congregate to catch and battle Pokémon, and Mad Hatter’s Ice Cream was located in close proximity to a number of these PokéStops. Naturally, they drew in foot traffic as a result. The business owner even noted that the shop has seen its business double and even triple on some nights.

Usually, PokéStops and Gyms are at the following types of places:

Libraries and other public buildings
Places of worship (churches, synagogues, mosques and so on)
Parks
Museums
Art, statues, unique architecture (landmarks)
Historic locations
Hidden gems and hyper-local spots

Once you’ve researched the PokéStops nearest to your business, you can aggregate this information in a blog post on your website — keyword-targeted to your business location (e.g., “PokéStops and Gyms in Forest Hills, NY”).

By researching and building this content, you’re meeting the needs of the local users who want to easily learn where the PokéStops and Gyms are in their area. This can also lead to other sites linking to you, which will help generate higher domain authority and referral traffic. You will position your site to get additional search traffic and help further build your domain authority, which is great for SEO.

The blog post content should be well-written and include images and as much detail as possible (such as addresses, nearby landmarks and so in). You may also want to include a Google Maps embed. The point is to provide quality content so users end up having a great experience and share and link to the page. Be sure to leverage social sharing buttons on the page as well.

Once you’ve confirmed there are PokéStops and Gyms near your business, a great way to drive business is to have special offers for Pokémon Go players. Offer them a discount on certain products or services; the discounts can also just be on the slow business days. Promote your offer by displaying a sign at the front of your business, then mention it on your website, social profiles, Yelp and other local search profiles.

Can my business become a PokéStop or Gym?

Some businesses got lucky, as they ended up being (close to) a PokéStop. Unfortunately, this is not something you can control at the moment.

However, game developer Niantic’s CEO, John Hanke, has said that sponsored locations are forthcoming in the United States. (The Japan release of the game saw a sponsored location deal with McDonald’s.) So, if you’re not fortunate enough to be located near a PokéStop or Gym, be on the lookout for the opportunity to become a sponsored location in the future.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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19th
AUG

Campaign Drafts and Experiments in AdWords is Now Available on the Google Display Network.

Posted by peterzmijewski | Filed under Social Media Marketing

Campaign drafts and experiments in AdWords is now available for campaigns running on the Google Display Network.

You’ll now see the Drafts box next to the date range in the upper right corner when you’ve selected a display campaign. Clicking on that button brings up the dialogue box below showing the steps to get started.

Campaign drafts and experiments can be used to test changes to your campaigns, such as bid adjustments and strategies, without affecting performance. In drafts, you essentially make a mirror campaign in which to make changes. These can then be applied to the active campaign, deleted or executed as an experiment to test how the changes perform against the original campaign by designating a portion of the budget to the experiment for a period of time.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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17th
AUG

Bing Updated its Policy Around Right to be Forgotten Requests in the EU

Posted by peterzmijewski | Filed under Social Media Marketing

Bing announced today it has updated its policy around Right To Be Forgotten requests in the EU.

According to the announcement, Right To Be Forgotten material in the EU will be censored even on Bing.com, a change from its past policy around RTBF requests.

Previously, Bing removed material from its country-specific versions, such as Bing.fr for France, or Bing.co.uk for the United Kingdom.

However, people in those countries who went to Bing.com would still find Right to be Forgotten material.

With the policy updates, that is no longer the case.

Going forward, in addition to this practice, Bing will also use location-based signals (e.g., IP addresses) to delist the relevant URL on all versions of Bing, including Bing.com, for any user accessing Bing from the European country where the request originated. For example, if someone in France successfully requests delisting of a URL on Bing, in addition to delisting that URL from all applicable European versions of Bing, Bing will now also delist that URL for all searches of that person’s name — regardless of what version of Bing is being used — if the search originates from a location within France.

Bing added that these changes will be applied to all valid European RTBF requests, including requests made prior to the policy updates.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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