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23rd
MAY

Stop Overloading Your Local SEO Content!

Posted by peterzmijewski | Filed under Seo Techniques

I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately.You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you’re talking to a business owner and telling them that their last SEO agency duped them.For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like suddenly, the only thing that matters is content,content, CONTENT.If multiple pages aren’t added to the site every month, then obviously,no SEO has been performed.Hopefully, everyone reading this knows that the “content,content, CONTENT” play is way off-base.The problem is that most business owners don’t know, and many of us aren’t doing a sufficient job of educating business owners to show them why.If there’s a huge disconnect between what marketers know and business owners believe, we’re all going to have problems keeping clients.

Lazy local content pages are usually doorway pages
In most cases, the local content play involves the monthly addition of “location” targeted pages to a website.Yes,this is a legitimate strategy when done correctly, but, in practice, most of the time the pages created are simply doorway pages.They’re thin pages without any useful content with the sole purpose of ranking in local searches.If your site or your potential client’s site has a ton of pages that aren’t included in any menu, and they’re all basically the same page with different cities listed on each iteration, you’ve got doorway pages.Since most of the low-quality local content pages clearly fail these questions, alerting business owners to these pages — and the possible penalty for having them — can go a long way toward helping them understand why continuing to push content pages out every month can be harmful.

It’s simple: are the pages there for humans?
The pages probably all have the same photo of a truck and only a few sentences about how you sell that truck in that particular city.Even if you rewrite the content 25 times, they’re still useless.Sure, they’re not “duplicate”pages,but they’re repetitive pages.They all say exactly the same thing, only with a different city mentioned.There’s zero value there.When you’re writing content for your site, or when your SEO agency is writing the content, you have to ask yourself if the content is being added to make your site better for users — or just to show up in search engines.If the thought process is “This will help me show up in searches in that city,” then your thought process is wrong.You’re not going to gain more visibility in searches in other cities simply by adding a few lazy pages to your site.Period.

How many pages do you really need?
Many business owners I talk to ask the question, “How many pages do I need?” and the answer is simple. You need however many you need to answer your customers’ questions.Simply adding 10 pages of content a month won’t make your site any better than adding only a few poorly designed location or product pages. In fact, your site will be infinitely better if you only add one or two quality pages every month.Once you’ve got your site where you need it, you don’t even need to keep adding pages!If you’ve decided to add 15 pages a month to your site,ask yourself where that number came from.Why 15? Why 20? What’s the strategy there, and what questions will you be answering?Local SEO is not only content.Many of the factors that affect your local SEO success don’t even live on your website.If you want to target other cities, it takes much more than creating a few repetitive location pages.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
MAY

Effects of Social Media in Changing Our Lives

Posted by peterzmijewski | Filed under Internet Marketing

Social media has brought about a paradigm shift in the way we live our lives.It is entirely due to the effects of social media that in today’s times many people lead more active social lives in the virtual world than probably even in the physical real world.We are becoming increasingly dependent on social media for almost every aspect of our life, personal and professional.There was a time when we had lost all touch with people who did not live within our geographical radius.But today, social media has made it possible to remain closely connected with friends and family even if they are living continents apart, so closely connected infact that we might even know what they have eaten for breakfast.

social media the biggest impact of social media on our lives can be generally classified into the following categories:

Ease of Personal Connections- One of the biggest influences of social media has been the ease of connecting with friends and family, whether far and near.It is entirely due to the advent of social media sites like Facebook,Twitter and the like that people have managed to connect with other people they know.Social media sites have facilitated interactions to such an extent that people do not find it odd to connect with the connections of their connections thus expanding their circle of connections.

Real Time updates- Social media is built on one of the most dynamic technologies that exist today making it possible to receive real time updates within a fraction of a second.Twitter spills out more than 150,000 tweets at during its peak time while Facebook has the capacity to upload more than 500,000 comments and 135,000 photos in a single minute.

Facilitating learning- Social media has also made it possible to build professional connections and facilitated learning to a great degree by enabling forums for professional discussions.Learning videos on social media platforms enable viewers to learn new tools and technologies free of cost and at their own pace.In fact one of the biggest contributions of social media has been the way it has promoted and facilitated the dissemination of learning to all sections of society, anyone with access to the internet can learn.

New Entertainment Genres- Another area which has been greatly influenced by social media, has been the way people entertain themselves, Gone are the days when people used to be glued to their television sets for lack of anything else to do at home.Now netizens happily spend hours going through photographs or videos posted by their connections on social media platforms, or following up with professionals on networks like LinkedIn or simply log on to Youtube to see what new videos are trending.

Marketing- Aligned to this is the way social media has changed the whole dynamics of marketing.The presence of a large section of user base on the net has made more and more organizations take the digital marketing route.Social media makes it possible to study consumer behavior more closely than ever before and to create more focused advertising tailored to specific group of users.Organizations are increasingly relying on online advertising rather than print or television advertising to generate sales.Word of mouth plays a big role in the social media world as people generally tend to follow the recommendations of their friends online, which is why a lot of marketing efforts these days are geared towards encouraging positive reviews from consumers.

Source:Mediasearchgroup

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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19th
MAY

Some Ways to Improve Email Marketing in Year

Posted by peterzmijewski | Filed under Seo Techniques

As increasing number of e-mail marketers are vying for recipient’s attention, the response rates are headed downwards.

Here are few takeaways to help you achieve desired results from e-mail marketing campaign:

1.Send emails from a valid account
No one likes receiving an email from noreply@domain.com.It works on your end, too.Almost 64 percent of receivers open only those emails which come from known and valid sources.

2.Have Message Centric Mailing Lists
Having separate mailing lists for specific message conveyed by them actually helps in sending the right message to the right audience.For example, all the recipient of a discount emailer should be kept together.Such list segmentation has been found to increase the open rates by almost 14 percent.

3.If you get unsubscribe, don’t worry too much
Unsubscribes are a part of any e-mail campaign.Try to find out the potential cause if the number of unsubscribes is too high.

4.Have a Terse Subject Line
A terse and impactful subject line catches the attention of reader immediately.Use informative and smaller subject lines to increase the chances of being read.

5.Make sure your template is mobile responsive
More and more companies are going for mobile optimized websites.So, focus developing mobileoptimized email content that is engrossing and can be easily read on the smart-phones.The fact that 71% people delete the email immediately which doesn’t open on their smartphones correctly demands content to be well written and portable.

6.If your campaign has low open rate, quickly figure out what’s going wrong
A low open rate can be very damaging to your email campaign and it indicates that spam complaints and unsubscribes are coming.Try altering subject lines to increase open rates.

7.Find best time of day to reach your audience(s)
All the effort is in vain it doesn’t reach on time.If you are running a global email campaign try segregating your email lists on the basis of time-window of various geographical regions.

8.Update and Cleanse Your Mailing Lists Regularly
A clean mailing list produces the desired result.If you want higher engagement rates make it a habit to maintain them regularly.

9.Align the Campaign To Landing Pages
Many marketers make this mistake of not aligning their email campaign to the landing pages.They may end up making the campaign message-less and direction less.It may end up having no effect.

10.Quality Content Is Always Welcome
Quality content is informative and engrossing.It can have images and brief description of the message it wants to convey.Longer messages are prone to deletion.Usually, messages with smaller reading time and having precise information are welcome over long and boring ones.

Source:Resultfirst

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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18th
MAY

SEO Metrics: What Is Beyond Rank Tracking?

Posted by peterzmijewski | Filed under Seo Techniques

Rank tracking is not all you have got to measure your SEO success.Keyword ranking is one of the over emphasized metrics to measure the success of an SEO campaign.Yes, you have to ensure that keywords are regularly tracked for website positions but getting obsessed can cut other important factors dead.

Challenges with Rank Tracking
The very first thing search engine optimization tries is to rank your website in the top position in the Google’s search engine result page.But putting too much emphasis on this metric to rate the success of the entire SEO campaign is too risky.The search results aren’t always consistent because of many reasons.

1.Location of Search
The location from where you are searching decides what kind of results you are going to see in the result page.Not just it plays a crucial role in the local searches, but it also affects the organic ranking as well.

2.Intelligent Search Results
Every search engine continuously refines your searches to make them more relevant to you.It means these algorithms are busy learning your search preferences and deliver the results based on this intelligence.

3.Competitive Keywords Vs Long Tail Keywords
Most of the times, the optimization effort goes in ranking those keywords which are high on competition. Is such an obsession required given the fact that majority of the searches are the long-tail keywords?

*Design Changes
If you are making any design changes to the website, in all probability, you can expect the rankings to go down regardless of how good looking the new website is.Although the rankings can improve, you’ll have to ensure that the new site is optimized even before you launch it.

*Loss of Good Links
The rankings may also suffer if you lose some of the quality backlinks.It may happen that the pages you linked to no longer exist or the link to your website was removed.Some high-quality,engaging content can bring the required traffic and lead to improvement in the ranking as well.

*Hosting Isn’t Good
If you recently changed your hosting, it may be a reason for the search engines to rank another website before you.Your website must be able to give high-quality experience to the visitors who may be looking for a fast page load speed.

Going For Keyword Indexes
Although keyword rankings are not an accurate indicator of website success, yet they must be tracked to find the key trends.An extension of this idea is the use of Keyword Rank Indexes.In this,instead of reporting on particular keywords, the rank of a query class is taken into consideration.So what is a query class?It is an aggregation of all the keywords which belong to the same idea; the product or service, so as to form a coherent group.So while drafting an SEO strategy for the website, you must not be obsessed with the ranks only.As more and more online users are getting aware, they are looking for product or service which can meet their needs in a perfect way.It implies that you should consider putting even more emphasis on the quality or the product and services which will enhance the overall experience of the customers.

Source:Resultfirst

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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17th
MAY

Build An SEO Strategy to Dominate Your Market

Posted by peterzmijewski | Filed under Seo Techniques

First and foremost, you need to understand the difference between a strategy and a tactic.Don’t feel bad if you’re unsure of the difference, because I frequently hear smart people use both wordsinterchangeably despite the fact that they have completely different meanings.

Here’s an easy way to remember:a strategy is a plan to achieve a specific competitive advantage,while a tactic is a method used to achieve it.If that’s still a little confusing, let’s use Google as an example.Their strategy was to become synonymous with search in order to dominate the market, and today, it’s clearly evident that they’ve
been successful.Some of the tactics they used to achieve that included:

*Developing a more effective link-based algorithm that, at the time, was less susceptible tomanipulation
than simple algorithms based on content alone.

*Funding their growth via AdWords, which simultaneously put their brand in front of more eyeballs and got more people (especially website owners) involved with their products.

*Releasing Gmail as a free service to compete with Microsoft’s Hotmail, which put their brand in front of more eyeballs and got more people involved with their products.

Acquiring Urchin and renaming it Google Analytics, which gave them significantly more data points to refine their algorithm.It also put their brand in front of more eyeballs (website owners again) and got more people involved with their products.

1.Banish conventional thinking on keyword research and content development

It’s easy to think, “I sell widgets, so I want to rank for ‘widgets.’” But it’s also lazy to stop there.Sure, if you sell widgets, you absolutely should work to rank for the term “widgets,” as well as variations of the term, such as:

[color] + widgets
[brand] + widgets
[size] + widgets

But no matter how many variations you include, you’ll only scratch the surface of potential topics to drive organic search traffic.

Here are a few unconventional tactics to diversify your keyword research and content development.

Ancillary products and/or services

There are a few hidden benefits of producing content on ancillary products and services:

*These other companies aren’t in competition with you, so they will be more likely to share and link to your content—especially since it helps promote them.

*You will attract visitors at an earlier stage in the buying process.

*Providing more information across a broader range of topics within your niche will help you appear more knowledgeable and authoritative.

Let’s use the SEO industry as an example.In this case, ancillary products and services for which you could produce content will mostly be marketing-related.These products/services might include:

*Domains
*Web hosting
*Premium WordPress themes and plugins
*Website backup services
*Email marketing services
*CRM software
*Productivity tools
*CDN services
*Printing
*Social media tools
*Podcasting services and equipment
*Call tracking
*Reputation management
*Analytics
*Conversion optimization
*Web design

Interview industry leaders
Unless you’ve spent the last few decades working as a contract assassin for the CIA,you’reprobably excited about having your name mentioned in the media.That’s true whether it’s Forbes, The Huffington Post, or even a tiny industry publication, and that feeling almost never goes away.You can use this to your advantage by interviewing industry leaders, which gives you a way to produce amazing content, and the best part is that your interviewees produce most of it for you!It also makes you appear more trustworthy and authoritative in the eyes of your audience,because they begin to associate you with the leaders in your industry.An added benefit is that you actually will rise to their level faster, but the benefits don’t stop there, because it can also help you reach a new,larger audience because the interviewee will share and/or link to their own interview.And this tactic gives you a way to add value from the beginning of the relationship,which separates you from the majority of people who contact them asking for something.

Review competing products/services
It may sound crazy, but writing content about your and their products and/or services can create tremendous opportunities for you, as long as yours are superior in some way.In fact, this tactic was the foundation for one of my most successful SEO campaigns early in my career.It’s important not to bash your competitors, because that will just make it look like you’re trying to overcompensate.Instead, clearly and objectively explain the differences,highlighting the pros and cons of each choice, allowing visitors to make an educated decision based on the facts.When using this tactic, you’ll need to produce two levels of content and build both internal and external links to that content.What I’ve found to work well is creating a parent page that provides a general comparison of your products/services to those of your competitors, followed by child pages comparing each feature individually.

Consider how customers will search
This offers tremendous value, both for searchers and for business owners.Put yourself in the shoes of the searcher for a minute — do you really want to go through several pages of blue links to find a handful of home builders who provide what you’re looking for?Now put yourself in the shoes of the home builder — do you want to answer inquiries from a bunch of people who are looking for a different style of house than you build?When you produce content, do so with the understanding that searchers are using longer, more complex queries and search engines are using artificial intelligence to analyze the content on your page, along with dozens, hundreds, or even thousands of additional data points to provide the single answer most likely to satisfy the searcher.To accomplish this, you need to get out of your own head and into the heads of your customers.Find out what questions they have.What words do they use when talking about your industry, products or services?How well do they understand industry terminology? Go beyond the keywords themselves and get down to the thought process that would bring someone to your website.

2.Build your industry’s hub
This is going to take a lot of time and effort, because it requires you to build an entirely new website and fill it with loads of outstanding content in order to become a hub for your industry.When it’s executed successfully, you’ll have the opportunity to hold multiple positions in the search results, you’ll have a powerful and relevant website to link to your primary website from, and you’ll have an independent platform to further improve your own authority,expertise and trust.It’s important to mention that you must be extremely careful when linking from one website you own to another website you own, otherwise you risk being flagged for manipulative linking practices,potentially damaging both URLs.Basically, you want visitors to be able to find anything related to your industry here.In order to maximize this strategy, you need to give visitors a reason to return frequently and to send other people there.A members’ directory is a great way to do that, and a social network is an even better way.

3.Become an influencer
I know, you’re probably thinking it’s easier said than done, right? But you can do it if you’re willing to put in the hard work that most others won’t, and it’s well worth the effort, because once you’re a recognized leader in your industry — especially within your target market, you won’t have to work nearly as hard to earn exposure and links.In fact, when done well, you can actually get your target market to help promote you and your company.I didn’t ask them for anything.I didn’t say, “If you do this for me, I’ll do that for you.” I simply encouraged the reporter to include them because their opinions on the topic were relevant and valuable.It improved the story for the publication’s audience.But here’s whathappened as a result — I immediately became more valuable to those people, and they immediately shared the article with their contacts.Now, instead of me telling people in my target market how great I am,the people they already know and look up to are doing it for me.Here’s the counterintuitive part — I didn’t even talk much about my company or what we do in the article.

So,how do you become an influencer?
I’ve been at this for a long time, however, when I reach out to someone I don’t yet know, the process is still exactly the same as it is for someone who is starting from scratch.The key is to add value early and often.It’s all about building relationships and adding value long before ever asking for anything.I personally know a lot of the people you would consider “famous” in our industry.They know they can ask me for help any time they need it,and often, when I hear they’ve run into a problem, I offer to help. It’s not a “do this for me and I’ll do that for you”thing, it’s more a matter of liking the people in my industry who I work with often.And they would do (and have done) the same for me.I’ve known some of these people for over a decade before ever asking for a favor, and I’ve known some longer but have never asked for anything.

I think you get the idea
Once you’ve established a relationship with the influencers on your list, you can build a new list and start this process all over, but continue nurturing the old relationships, too. It’s important to remember not to look at the influencers on your list like a goal to be checked off.While you do want them to engage with you and share your content, if that is your only goal, don’t waste their time or your own.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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12th
MAY

Logical Myths About Rankings That Can Destroy a Business

Posted by peterzmijewski | Filed under Internet Marketing

I’m obviously a big fan of the tech side of SEO, I thought perhaps it was time to write something a bit more approachable.My head-scratching ended when I got an email from a potential client in the high tech sector, and within it was a simple and fairly logical assumption that can (and likely would) have dire consequences if not corrected.This led me to today’s article topic:three logical myths about rankings that can destroy a business.

Myth #1:All organic traffic is created equal
This premise has crossed my Inbox more times than I care to recollect.Here’s the core myth:If we double our organic traffic over the next year, we will double our sales.Now, this can be true — in fact, in some cases, doubling your organic traffic can more than double your sales.But one can’t approach SEOwith this idea as a core.Let’s take the prospective client, for example.They have site structure issues and a large documentation area and blog.The logic is that if you fix the site structure and internal link issues, you’ll start driving more traffic to the documentation and the blog, which is filled with great content.The problem, of course, is that this traffic is likely to be lower-converting traffic, so hitting the organic traffic targets can be done without hitting what really matters:conversions.To avoid myth one, the simple approach is to think about the various sections of your site, put a value on those different sections, and then create a formula to ensure that as you’re building out the strategy for the various sections of your site, you’re taking into account the value of that traffic.The lesson? Not all organic traffic is created equal, but there’s a simple way to figure out what the strategies you are deploying are likely to yield so you can adjust and focus according to your business goals, not arbitrary traffic goals.

Myth #2:It’s important to outrank your competitors
I can’t even count the number of times that I’ve been contacted by both clients and prospects with the statement,“Company XYZ is above me.We’re better than them, and we need to outrank them.”OK… let’s take a beat and wrap our heads around what’s really being said here.While the statement seems logical, what is actually being said is:Company XYZ is above me for the phrase I looked up.We’re better than them, and we need to divert all energies away from pursuing ROI goals and focus on one single vanity phrase.What we need to remember is that none of this is actually about ranking for a specific phrase.In fact, the goal of our efforts is not rankings at all, but rather revenue.I don’t know about you, but if there were higher revenue from ranking in position 21 than position 1, I’d be working hard to get all our clients to the top of page three.Let’s look, for example, at a phrase I was researching just yesterday, “best cpu 2017.”(Spoiler alert: I’m upgrading my machine.) Now, I immediately went to the #2 organic search result because it’s Tom’s Hardware,and I like the info (admittedly bypassing the featured snippet, which is also Tom’s,because I knew I wanted to read about the different options and applications).If Iwere Tom,I’d be looking more at ranking for new phrases and perhaps researching the types of phrases that are losing ground than I ever would about focusing energies at a single position jump against a competitor ranking for a fraction of the terms.

Myth #3:Keyword tools are accurate
Bringing people into reality is often a sad but necessary task.A lot of potential clients include with their initial emails the incredible search volumes for the phrases they’re thinking about.Let’s flash back a few paragraphs to the part where I mentioned using Moz’s Keyword Explorer as opposed to Google’s Keyword Planner. Why is the former more realistic? It’s because Keyword Planner is built for AdWords traffic and generally produces numbers far above the number of unique searchers that would reach a result via organic. The Moz tool takes this into account and algorithmically (though not perfectly) adjusts for that to give numbers closer to organic reality.Now let’s make the scenario even worse (read: realistic).You might rank #1 at some point for your phrase, but it’s going to be a process.Let’s be optimistic, however, and assume that a year from now you’re ranking #3 and hold that ranking for the following 365 days.Instead of dreaming that every single person who runs that search (all 50,000/mth) are going to get to your site, let’s assume some click-through rate averages.Here’s what a WordStream study found for traffic by organic position:

Conclusion
A lot of mistakes get made before campaigns even begin, and most of them start with a lack of understanding of how keywords and rankings function.No matter how successful the SEO campaign is in regard to the rankings attained, if the principles and data that the efforts were based on are incorrect or misunderstood, then the results can be as catastrophic as if the campaign had simply failed.Following one guiding principle is all it takes to really avoid the biggest issues:understand what you want, and understand a path to that.Wanting more traffic in itself is not a goal; wanting more conversions and revenue is.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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11th
MAY

SEO Strategies Based on Outdated Algorithms

Posted by peterzmijewski | Filed under Seo Techniques

This article addresses shaky SEO strategies that are promoted as important but are outdated.But moreimportantly,this article will show how some ideas are true or not.Building a better SEO B.S.Detector will show you how to be more discerning of what you are told to believe and how to detect SEO B.S. when confronted with it.

The Problem with Common Sense
The problem with good ideas is that they are reasonable and make a lot sense.For thousands of years the idea that the world was flat was reasonable and made a lot of sense.That is an example of how relying on common sense and “good ideas” can lead to bad ideas.

Correlation Does Not Imply Causation
Several years ago someone observed that the top ranking sites across thousands of keyword phrases all had something in common:The top ranked sites had a strong social media presence,particularly in the form of Facebook Likes.The conclusion was reached that Facebook Likes must be a ranking factor.Makes sense but it was not true.There was an easy way to disprove that theory and that was by reviewing the latest information retrieval literature (patents and academic research).

The Problem with Observation
Another area to be aware of is the problem of observation.The perspective of the person viewing an event will change how they view that event.The same thing happens in the SEO industry where people indifferent niches experience an algorithm change in different ways.What usually ends up happening is that thepeople with the loudest voices end up dictating what the rest of the industry believes happened and those with contrary experiences are ignored.This happened with the very first Phantom Update where the industry rushed to embrace the idea that Google was targeting sites with poor user experience while ignoring the insights provided by a HubPages blog post about the Phantom Update that noticed that the change did not affect their site the same way, that certain parts were affected more.Nobody asked why the so-called update would affect some pages more than others.It’s possible that the 2015 event that was called the Phantom Update was about more than the user experience and too many ads.

Consider the Perspective from Multiple Experiences
Nothing was added to the algorithm, it was simply an update to their core ranking algorithm.An actual update has traditionally been when Google added something new to the algorithm,typically to target a certain kind of spam or improve their ability to understand natural language and so on.

Not All Updates Target Spam
This is very important.Every time a change happens at Google, the SEO industry responds by declaring that Google “targeted” a certain kind of spam.Historically, and this is a fact, Google updates were just as likely to be an improvement in its ability to “target” high quality content as it was to “target” low quality content.But for some reason the SEO industry is obsessed with interpreting every update as targeting low quality.This kind of change would affect a wide range of websites.Sites that were ranking because of their links would stop ranking if their content was not identified as an accurate answer to a search query.The same could happen to other sites that contained too many ads.The abundance of ads were not a factor, the inability to properly answer the query were the factor that kept that site from ranking.Similarly, for another site, the abundance of anchor text in links were not the factor that kept another site from ranking, it was the inability to properly answer the search query that was the answer.That’s the effect of an algorithm focusing on better understanding content, but not an algorithm that focuses on demoting poor quality sites or sites with excessive anchor text.That kind of core update would not be targeting low quality sites but the SEO industry would perceive it as doing that; and the SEO industry would have been wrong.

Look for Validation of a Theory
The hallmark of a shaky SEO strategy is the lack of links to patents or scientific research.Always check to see if a claim is backed up by a link to a patent or research because those links will prove that the hypothesis has a chance of being real.Any time an SEO Guru makes a claim about Google’s algorithm, look for a link to a patent.Photos of Google analytics, photos of check stubs and personal anecdotes do not count as much as solid proof that something is possible.

1.LSI and SEO
LSI (latent semantic indexing) was invented to help search engines distinguish between the multiple meanings of a word.LSI has little to zero relevance to how search engines rank websites today.Search engines today incorporate databases of information to understand concepts such as people, places and things and how those concepts relate to keywords.Search engines today can promote a site from the second page to the first page of the results page if the algorithm understands that it answers the question better than the core ranking algorithm does.

2.Link to .Edu and .Gov Sites
This is a strategy that many SEOs will go to their graves clinging onto.Linking out to authority sites was an idea based on the HITS algorithm, from around 1996 or 1999.Search for Hubs and Authorities + Kleinberg and you’ll find everything you need about it.That very ancient research is where the SEO strategy of linking out to authority sites started.SEOs adapted that hubs and authority strategy to Google even though there are no current patents or research to indicate that Google or any other search engine uses a hubs and authority technology from 1999 in its algorithm.

3.Keywords in H1, H2, etc
Keywords in headers are not relevant to how modern search engines work today.Google and Bing are not matching keywords on a web page to keywords in a search query.The SEO industry likes to have it both ways by talking about entities and natural language processing while still clinging to an idea about keyword pattern matching that’s straight from the 1990s.

Conclusion
Those are three examples of common SEO strategies that are based on old and outdated algorithms.I demonstrated how to understand false SEO strategies.Now go out and build your own SEO BS Detector!

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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10th
MAY

Few Reasons Give SEO Experts Seat at Website Planning

Posted by peterzmijewski | Filed under Seo Techniques

Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance.As your company conducts this careful planning process and dreams up the site’s future, there’s one other important voice that should be at that table: your SEO expert.

Here are five ways that your go-to SEO expert can positively affect the outcome of your website project:

1)Ensure that your site has a design that’s search engine friendly
It’s the job of your designers to ensure that the website is inviting and communicates elegantly with users, your SEO expert’s responsibility includes making sure the site communicates all the right information to search engines.Your SEO lead can help tailor a site design that delivers essential company/product information from the homepage, in a way that assists search engines in efficiently learning all they need to know about your site.

2)Discover and make the most of content opportunities
Your content specialists ought to work hand in hand with your SEO expert to craft content that has legs and delivers business value.The right content selection process can lead to subject matter that works for you, naturally pulling in traffic by providing desired information on the correct topics.Your SEO expert can really help inform this process, identifying those content opportunities that will bring in new customers and then optimizing that content so that it receives the visibility it deserves.

3)Optimizing updates to page content, metadata, and locations
When making any changes to the structure of your site, make sure your SEO expert is involved.How your site is designed to move visitors from page to page – and the content and metadata within those pages – have a determinative effect on how search engines value your site.Your SEO expert can inspect the user flow of your site’s pages and suggest any content changes that would be beneficial.

4)Utilize the possibilities of off-page content
From videos to presentations and beyond, remember there are opportunities to gain visibility for your brand away from your website.In certain cases – which your SEO expert should be able to recognize –these pieces of content can ultimately contribute to your brand’s SEO by enhancing your overall presence in search engine results.

5)Execute large-scale SEO initiatives
When making preparations for a site redesign, it may also be an optimal time to pursue major SEOinitiatives.Some site-enhancing projects worth considering:adding HTTPS to make the site more secure (and trustworthy for visitors), or adding schema markup where appropriate – likely for videos, recipes, products, etc. – to enable search engines to provide users with more informative results.

Source:Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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9th
MAY

E-Commerce SEO is NOT a One-Shot Wonder

Posted by peterzmijewski | Filed under Seo Techniques

A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight.In business parlance,the term refers to an organization that shines brightly for a short while… before fading away to nothing.As an e-commerce web shop deploying strategic SEO for your business growth, the last thing you want is to be known as a one-shot wonder.In fact, because SEO picks up steam gradually, but then becomes increasingly powerful and effective at drawing in new prospects and closing more sales, you should ensure that everything you do is sustainable and long-lived.Unethical cut-and-run SEO providers try to lure in new clients with the promise of “quick and easy” top rankings on Google.They’ll encourage the use of tactics that work immediately to drive a quick burst of traffic, but have little if any lasting impact.

Old habits die hard
If a client doesn’t have funds available for a retainer contract for ongoing consulting, or a plan and support system to follow up once a project is done, then they will almost certainly return back to their old habits — and gradually slide back to where they were before.

I highlighted the principles of successful web shop SEO:
*Use search and analytics data to guide strategy.

*Have a customer-focused website structure and information architecture.

*Base content creation upon search data.

*Solve critical problems early in the process.

*Follow SEO best practices for e-commerce web shops.

How your data-driven SEO strategy will evolve
Let’s imagine that you’ve implemented all these principles in your e-commerce SEO and are seeing an improvement in website traffic.If you stop working on your SEO, then you might overlook newopportunities to grow or miss a chance to fix what’s broken.When you continue to review your search and analytics data and use this to inform your ongoing SEO strategy,

you’ll reap many benefits:
*You’ll quickly find out whether the search terms you picked appeal to your audience and attract them to your web shop.

*You’ll identify the search terms that are more effective at bringing in buyers, and even stumble upon new ones that you can optimize your site for.

*You’ll know how effectively your website content addresses customer queries, needs and problems.

*You can tell if your content and website architecture work to guide visitors to buy from your stores.

*You can pick up problem areas early and promptly take corrective action before you lose sales or hurt your brand.

Monitoring helps improve your strategy
As the effects of these changes kick in, you’ll have more visitors coming to your e-commerce website — which gives you a fresh opportunity to study their behavior and learn more about your audience.In this situation, the product pages or informational content you show them should communicate how a top-loading washing machine will save space without any compromise on cleaning efficiency.You can answer questions they may have about the product from the unique perspective of their needs, because you took the time to analyze user intent based on their choice of search terms.People may wonder about a lot of stuff before they decide to buy.If you can identify these problem areas, research their behavior and analyze the specific issues that bother them, you will increase your chances of closing a sale.

SEO helps integrate teams
If you’re an e-commerce manager or director in a company that also has local shops, you will have operations handled by both internal and external teams working across many disciplines.All these activities need to be integrated for the best results.But that involves plenty of interaction and discussion between teams.In most organizations, such communication doesn’t happen.That’s why it is so difficult to sustain early results.One of the benefits of having an SEO consultant handle follow-up activities is that you’ll make sure these teams actually work in concert.The best outcomes are seen when your SEO tactics are consistent, strategic and sustained.So be ready to budget for an SEO retainer contract that will safeguard your initial investment — and multiply it many times over.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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8th
MAY

The Psychology of Language for Paid Search

Posted by peterzmijewski | Filed under Internet Marketing

The success of your PPC campaigns may depend on the language that you’re using.Here’s how to improve it.According to Sophie Turton,  people don’t buy what you do, they buy why you do it –that’s what makes a powerful message more effective.Here are her tips on how to use psychology to improve your PPC copy.

The serial position effect
People are more likely to recall the first and last pieces of information they see, otherwise known as the serial position effect.This makes it even more important to craft your PPC copy carefully.Keywords can help you highlight the focus of your copy, so it’s a good idea to experiment until you find the best ones to use.However, there’s no need to focus too much on their use, as they still can’t guarantee that the language’s effectiveness.The best way to speak your audience’s language is to try to solve a problem.It has been observed that successful PPC copy tries to find a solution to a problem.

Emotional triggers
Emotions can influence and even determine our decisions.That’s why they can be used to improve PPC copy and make it resonate with consumers.Once again, it’s vital to understand the target audience to deliver a powerful message.By focusing on the customers’ end game with the right emotional trigger, you’re increasing the chances of conversion.According to Perry Marshall’s ‘Swiss army knife’ method, there is a relationship between your customers and the elements in their lives.

This relationship can be organised in five steps:
*identify your customers
*identify a thing your customers love
*a thing they hate
*their best friend
*their worst enemy

Once you’ve managed to understand all the above, then the emotional triggers can become even more effective.

Social proof
One of the most effective psychological tricks when creating copy is to involve the power of social proof.According to Revoo, 70% of consumers place peer recommendations over professionally written content.This means that people have more chances to be influenced by their friends, or even other consumers, rather than a brand.A good way to use social proof is to include Google Reviews in Adwords. This increases the chances of building trust between the consumers and the product and it may even bring them closer to a purchase.

Loss aversion
Another popular psychological tip is to focus on the scarcity effect.According to neuroscience,scarcity can increase the demand for an object, as people seem to have an aversion to loss.A sense of urgency can increase an ad’s effectiveness – this also plays into the FOMO (‘Fear of Missing Out’) effect.

Dare to be different

This can be achieved by:
*thinking outside the box
*using clever language
*staying current with trending topics
*telling a story
*using humor
*being creative with keywords

Takeaway
A closer look at psychology and the way it affects people’s perspective can help your PPC copy stand out.If you want to start testing with the most popular psychological tricks today, start with these:

*Ask “why”
*Prioritize the headline
*Experiment with keywords
*Don’t underestimate FOMO
*Make sure the end destination reflects the initial promise
*Use data to support your offering (but don’t be verbose)
*Be smart and sassy
*Play to emotion and the love of the self
*Always go back to the “why”.

Source:Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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