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Google’s AdWords Settlement Will Not Affect Impact On Policies

Posted by peterzmijewski | Filed under Internet Marketing

Google Settles Competition Case in France from the New York Times reports Google has settled with the French anti-trust authorities today. The settlement requires Google to give three month notice to some advertisers, for some ads, prior to rejecting them from displaying on AdWords section of the Google search results. It is uncertain if Google only has to give French advertisers this 3 month extension and it is unclear to which ads this does or does not apply to exactly. The NY Times say that this law only applies in France for “tools aimed at helping drivers avoid speed traps.”

Google promised to apply the “principle of improvements and clarifications made in implementing France commitments” globally. So it may result in Google giving advertisers more notice and specifics on which ads would be rejected and why.

Google do not plan on making any changes to their AdWords policies globally, and have no plans on giving a 3 month grace period of any time. Google told that the only thing they are changing is their rules about advertising products that have to do with software showing the location of speed cameras and radar detectors. It is legal in France and Google has updated their policies to allow for it.

Google’s statement:
The FCA has said that software showing the location of speed cameras and radar detectors is legal in France, clarifying what was previously a gray area. We have revised our ads policy for these products, which has helped resolve the NavX complaint. At the same time, the FCA has recognized Google’s right to set clear content policies that guarantee ads are appropriate. In its decision to close this case, the FCA made no finding of dominance or monopoly abuse.

Peter Zmijewski is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

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