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30th
NOV

Factors You Need To Keep In Mind For A Good, Credible Website

Posted by peterzmijewski | Filed under Internet Marketing

Does your website offer higher service or product than your competitors? This question is usually answered by the credibility or the accuracy of your site. Why is your competition having a higher price with just similar service or product? Here are some factors that affect the credibility of your website (according to some research) that you will often see in most articles.

1. Make it easy to verify the information accuracy of your site.

This factor is what Google usually looks for in your site. Is your site credible? Are you not hiding something? These questions can be solved by using links to the proofs that will satisfy or verify what you claim. This has a lot of weight especially when evaluating the quality of your landing pages. Sometimes, with the use of the right keywords in your ads can make this information credible and accurate. Using a keyword research tool such as KeywordSpy can help you choose the keywords for your ads to make it be more accurate and bring your potential customers to the page where they want to be.

2. Show that there’s a real organization behind your site.

We have encountered a lot of online companies that are not what we think they are. Some are reselling products and claiming that they are legit.  The problem sometimes arises when it comes to the Customer Support aspect, especially when we’re having issues with the product or service that we purchased. It would be great if you actually have a Support team, a Development team, etc.  You may also post contact numbers for these different teams/divisions on your website so they can easily be reached by customers who have questions and concerns.

3. Highlight the expertise and the service that your organization provides.

Prove to the world that you are the best, you sell the best product, and you offer the best service. You should highlight these facts. Showcase testimonials from people who are impressed with your product.  It’s also a plus if you get good testimonials from the big men in the industry.

4. Point out that honest and trustworthy people stand behind your site.

Display your staff profiles, show their experiences and expertise. Highlight their exceptional performance under your company and maybe their previous employers. You may display individual testimonials as well.

5. Make it easy to reach or contact you.

This is simple.  Show your Company’s name, registration number, physical address, phone number and all important information that would allow them to locate and contact you easily. These should all be placed on an accessible part of your site or on the footer of each of your web page as well.

6. Make your site look professional.

The first impression of your potential customer is very important. This is quite similar to having an office.  If a client pays you a visit, your office should look presentable and should look competent. You may want to hire some professional web designers to make this look pleasing to your potential customers.

7. Make your site easy to use and of course useful.

We are not our visitors.  First time visitors/users will still not know how to navigate the site.  They want be able to easily navigate the site – to know where to go and what to do.  In other words, it should be “user-friendly”. Try to use simple navigational keys and simple wordings to prevent confusion.

8. Update your site frequently.

Update your site often to show that you are still in business. Show the update’s dates or even the time. It would be best if you start a blog that’s connected to your site as well but don’t forget to maintain it.

9. Be Cautious with any promotional content.

Post something that is appropriate and not competitive. Some companies would just earn a few cents by allowing ads on their site but you have to be very careful as some of your competitors’ ads could accidentally show on your site’s ad section.  If you can, refrain from allowing ads on your site to make your site appear cleaner and more focused on your product. Ads can sometimes divert visitors’ attention and can get them to start thinking your site is up more for advertisement purposes than presenting the real product it’s trying to sell.

10. Avoid errors at all times, no matter how negligible they may seem.

This is what we need to avoid in all our sites. Just a single misinformation could lead our rank to decrease or in worst case scenario, the downfall of our company. We don’t want to give our visitors wrong information. We need to check our site all the time, check for errors, update and correct them if needed.
These factors may seem to be very simple but we often forget about these. How about checking your website and implementing these factors to see how your site’s credibility will improve?

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

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30th

Ads In Social Media Driving Purchases

Posted by peterzmijewski | Filed under Internet Marketing

Fifteen percent of social media users in the U.S. are more likely to buy brands that advertise in that  medium, representing slightly more than 30 million people 13-80 years old, according to a new study by Knowledge Networks and Media Post Communications. Social media site ads also drive brand exploration, with 25% more inclined to find out more about brands that advertise on social media sites.

Among 13-to-54-years-old smartphone users who have apps on their phone, almost a third (32%) say they are more likely to purchase the brands that advertise or have a marketing message in the app. Nearly three quarters (70%) of them say ad are a fair price to pay compared to social media’s 59 percent. Ads within apps also appeal to smartphone owners between the ages of 13 and 54, with 40 percent saying that ads they see while using their smartphones are usually relevant to their “needs and interests.”

“We have learned that as social media usage has become nearly universal, its influence on inclination to purchase cannot be ignored,” said Patricia Graham, Chief Strategy Officer of Knowledge Networks. “Yet, we also see that the level of social media influence on categories varies widely.”

There were no major changes in the impact of advertising within social media over the last year.  Similar proportions said “ads are a fair price to pay for social media sites/features” in both 2009 (63%) and 2010 (59%).  Social media users who are “more inclined to purchase from brands that advertise on social media sites/features” also remained constant, with 16 percent in 2009 and 15 percent in 2010.

“Marketers can expect more impact reaching social media users via mobile, based on these new findings,” said Chuck Martin, Director of the Center for Media Research at Media Post Communications.”As more people move to smartphones, there will be an increased opportunity for advertisers to improve their reach to consumers with increased relevance.”

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

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29th
NOV

Search marketers increasingly turn toward social media

Posted by peterzmijewski | Filed under Internet Marketing

With more than 17 billion searches conducted by Americans every month, according to comScore, B2B search engine optimization is vital to reaching potential clients. It seems many firms are increasingly turning to social media to complement existing search campaigns.

According to Covario CEO Craig Macdonald, advertisers are planning to spend between 10 and 20 percent of their pay-per-click budgets on Facebook in 2010. This money is not coming from their search marketing budgets, though – Covario has observed it is generally shifted from offline or display expenditures.

Meanwhile, PPC budgets are also on the rise. During 2011, the firm anticipates expenditures will grow 15 percent over 2010. While this growth isn’t as explosive as it has been in years past, it shows that many firms are beginning to stabilize their spending on search marketing.

While mobile phones are becoming more popular, Covario does not anticipate mobile search will be big in 2011.

Though Covario says search expenditures are stabilizing, it is still the leading online marketing channel. According to the Interactive Advertising Bureau, search marketing was the top internet-based advertising platform for the first half of 2010.

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

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27th
NOV

Facebook users exposed to malware

Posted by peterzmijewski | Filed under Internet Marketing

Are you a Facebook user? Then there is a good chance that you have been exposed to malware at least once as you trolled through your friends’ news feeds. The recent statistics released by security firm BitDefender has claimed that approximately 20 percent of all news feeds on Facebook users led to malicious content, reports the BBC. The firm arrived at its figures after analyzing data from 14,000 users who had installed its ‘Safego’ security app. In a month since its launch, BitDefender also analyzed 17 million posts on the social network. By clicking on infected links in a news feed, the users risk having viruses installed on their computer.

The majority of infections were associated with apps written by independent developers, which promised enticements and rewards to trick users into installing the malware. These apps would then either install malware used for spying on users or to send messages containing adverts to the users’ contacts. Facebook has a thriving community of independent developers who have built apps for the social network. The vast majority enable users to tweak their Facebook pages, adding widgets, games or extra functions, such as delivering daily horoscope predictions.

Facebook said it already had steps in place to identify and remove malware-containing links.”Once we detect a phony message, we delete all instances of that message across the site,” the site said in a statement. Crooks have targeted social networks, such as Facebook and Twitter, because of their vast number of users, said by, a security researcher for anti-virus maker ‘Trend Micro’.”Because social networks are based on a community of people you trust, they’re an attractive target for malware writers, you’re more likely to click on a link from someone you trust.

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

Are you a Facebook user? Then there is a good chance that you have been exposed to malware at least once as you trolled through your friends’ news feeds. The recent statistics released by security firm BitDefender has claimed that approximately 20 percent of all news feeds on Facebook users led to malicious content, reports the BBC. The firm arrived at its figures after analyzing data from 14,000 users who had installed its ‘Safego’ security app. In a month since its launch, BitDefender also analyzed 17 million posts on the social network. By clicking on infected links in a news feed, the users risk having viruses installed on their computer.

The majority of infections were associated with apps written by independent developers, which promised enticements and rewards to trick users into installing the malware. These apps would then either install malware used for spying on users or to send messages containing adverts to the users’ contacts. Facebook has a thriving community of independent developers who have built apps for the social network. The vast majority enable users to tweak their Facebook pages, adding widgets, games or extra functions, such as delivering daily horoscope predictions.

Facebook said it already had steps in place to identify and remove malware-containing links.”Once we detect a phony message, we delete all instances of that message across the site,” the site said in a statement. Crooks have targeted social networks, such as Facebook and Twitter, because of their vast number of users, said by, a security researcher for anti-virus maker ‘Trend Micro’.”Because social networks are based on a community of people you trust, they’re an attractive target for malware writers, you’re more likely to click on a link from someone you trust.

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25th
NOV

NASA and The White House Tops In Social Media

Posted by peterzmijewski | Filed under Internet Marketing

NASA and the White House lead other public sector organizations when it comes to social media and online strategy, according to a new report from The George Washington University School of Business (GWSB) and digital think tank.

Authored by the dean of GWSB, Doug Guthrie, NYU professor Scott Galloway and team from L2, the report looked at the effectiveness of an organization’s site, digital marketing, social media and mobile platforms.

Social media and other online strategies are critical tools that public sector organizations use to encourage transparency, engage constituents and serve the public in an era of cost cutting.

Highlights from the report include:

*Social media is increasingly important to driving traffic to organization sites: 69 percent of organizations count Facebook among the top eight sources of referral traffic. Two organizations, People for the American Way and the American Farm Bureau Federation, receive more traffic from Facebook than any other source including Google.

*More than 80 percent of organizations are present on at least one social media platform, 63 percent host a blog and one in five has some presence on mobile platforms.

*There is substantial low hanging fruit around basic digital marketing tactics. Only 18 percent of organizations are purchasing search terms, only 15 percent have mobile sites and nearly one in five organizations still do not allow e-mail opt-in.

“The advent of the social web has fundamentally changed our nation’s public sector organizations,” said Professor Galloway.

“We’re likely to see a transfer in power and influence from organizations that are digitally inept to those who are digitally deft.”

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

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23rd
NOV

Watch new Skippable Ads On Deck of YouTube

Posted by peterzmijewski | Filed under Internet Marketing

However much marketers might like to think otherwise, trying to force a person to watch an ad online does little good. The average person will open a different tab, run to the bathroom, or perhaps just stare at the nearest wall.  So YouTube may be onto something as it prepares to give users the option of skipping certain ads.

According to Irina Slutsky, YouTube should roll out an endeavor called TrueView over the next few weeks.  She reported that this will “give viewers a choice of three different ads to watch.  Users can also skip the ad altogether and the advertiser isn’t charged.”

TrueView won’t be available in every situation.  Also, Hulu should get credit for exploring the choose-your-own-ad idea first.

Still, this development seems to represent a win-win for marketers and YouTube viewers.  The marketers will have to worry less about annoying people and/or getting ignored, while viewers will be able to decide what sort of experience suits them best.

Then you can toss in a third win for YouTube, since TrueView should help both keep marketers and users coming back to the site.

So stay tuned to see how this works out.  Slutsky wrote, “YouTube plans to start off TrueView with advertisers who have a managed account at Google — those marketers with dedicated channels.  But eventually, as with everything at Google, the platform is meant to scale and automate and be available to everyone.”

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

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23rd

FAMOUS QUOTES FROM ONLINE MARKETING HEROES

Posted by peterzmijewski | Filed under Internet Marketing

Quotations are excerpts by famous individuals who have made an impact on the lives of other people. A quotation is usually used if you want to get your point across an audience. It can summarize an entire presentation. Most speakers would even use quotes from famous people to make their speech memorable.

But why do we really love reading or using quotes? It is because quotes serve as inspirations and they provide motivation. Oftentimes, quotes convey life or circumstances in a nutshell. Quotes affect our standpoint in life. The memorable sayings made by someone will be carried on for generations to bring knowledge and insight.  Most people do not even have an idea who the original speakers of this wisdom were, but their sayings are what will keep them fathomless and constant.

In the world of internet marketing, quotations made by successful marketers can be used not only as an inspiration but it would also help us analyze their drive into becoming the successful persons they are today.
You can find below a diverse selection of famous quotes from online marketing heroes and I’m hoping that with them you will find true inspiration to be successful in online marketing.

1. “I was just pursuing what I enjoyed doing. I mean, I was pursuing my passion.”

- Pierre Omidyar, eBay

2. “You can chase whatever keywords and phrases you like, but at the end of the day it’s all about those conversions.”

- Matt Webb, SEO Honolulu

3.  “If we wanted to sell ad banners, we could call DoubleClick and be profitable today … But we can be more successful in the long run if we grow our user base…”

- Sergey Brin, Google

4.  “My rule of thumb is build a site for a user not a spider.”

- Dave Naylor, DavidNaylor.co.uk (DaveN)

5. “It’s fine to celebrate success but it is more important to heed the lessons of failure.”

- Bill Gates, Microsoft

6. “Over the past six years I’ve had many difficulties. But I never lost my passion.”

- Robin Li, Baidu

7.  “People used to think that the web was somehow different from offline, that anyone could just slap up a web page and get results overnight. There might have been a few that got lucky somehow, but it’s not like that. You have to build a real business online, and then it’s hard work, it’s making something good. It’s like any business; you can’t just open up a store somewhere and expect to get business. It’s all marketing, and it’s really come full circle now, with people trying to understand that you have to market your web site online and offline and any way that you can.”

- Jill Whalen, High Rankings

8. “SEO isn’t an entitlement program. It’s an ongoing investment that must be resourced properly. It’s not a one-hit, one-phrase paradigm. It’s not built on quick wins for trophy phrases. There are hard costs and soft costs associated with building a successful SEO strategy that deserve proper budget allocations.”

- P.J. Fusco, The ClickZ Network

9.   “We’re just going to concentrate on what we’ve always done, which is to create the best possible online directory, adding content and other features along the way when it makes sense.”
-Jerry Yang, Yahoo! Inc.

10. “In the absence of communication among your customers, advertising rules.”

- Don Peppers, Peppers & Rogers Group and 1to1 Media

11. “When I started eBay, it was a hobby, an experiment to see if people could use the Internet to be empowered through access to an efficient market. I actually wasn’t thinking about it in terms of a social impact. It was really about helping people connect around a sphere of interest so they could do business.”

- Pierre Omidyar, eBay

12. “Success from a business standpoint or marketing standpoint with social networks is centered around people being transparent and honest, and in putting information out there that gives an indication of what they’re really like.”

- Lee Odden, TopRank Online Marketing

13. “Search is about figuring out what people are looking for when they enter keywords into their favorite search engine. Social media is what people are actually saying to each other; they’re telling us what they’re looking for. We, as marketers, should be able to fit it all together pretty nicely.”

- Norm Elrod

14.  “If content is king, then conversion is queen.”

- John Munsell, Bizzuka

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

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22nd
NOV

Using Your Phone As Your Credit Card Could Be Coming To U.S. Soon

Posted by peterzmijewski | Filed under Internet Marketing

While using your mobile phone to make purchases has been around in Europe and Asia for a number of years, there always seem to be some legal or financial hurdle stopping it being offered in the United States. Well not any more, if reports by Internet Retailer are accurate.

In a move that could one day replace wallets with mobile phones, three major wireless carriers AT&T Mobility, T-Mobile USA and Verizon Wireless have signed on to participate in a mobile payments network that uses smart phones and Near Field Communication technology to enable consumers to use their phones to pay for goods in stores. Apart from the skepticism and fear of losing your phone and your credit information at the same time, the technology still needs to be adopted by retailers.

The long-standing barrier blocking wireless providers from launching mobile payments has always been credit. A carrier might feel comfortable letting a consumer buy a cheap digital download like a ringtone or a game and charging it to a phone bill, but they are doubtful of extending big lines of credit. That’s why getting mobile payments going full steam requires getting banks and other credit card issuers on board.

The biggest part of this is the increased power of mobile technology. Tie it in to mobile marketing, like the checking of inventory availability and your cell phone becomes the ultimate connected tool.

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

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20th
NOV

Amazon launches Shape Search for Shoes

Posted by peterzmijewski | Filed under Internet Marketing

Amazon.com today introduced a new visual search feature for shoppers looking to purchase men’s and women’s shoes. The new visual search feature allows people to browse for shoes based on how they look with the aim of helping them find the styles they want more quickly. With the launch of this new search feature, finding the right pair of shoes becomes even easier for customers.

The customer is presented with a palette of shapes, representing different styles of shoes and that palette is constantly changing to match the customer’s context. Because the styles are shown graphically as silhouettes, customers don’t even need to know the name of the styles they are exploring.

The new visual shape feature is integrated with existing navigation, including price range, brand and color.

Amazon says its shape search feature relies on global and local shape contour descriptions, along with texture descriptions, computed using algorithms developed by A9.com, a subsidiary of Amazon.

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

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18th
NOV

Google Finally Launches Voice For iPhone

Posted by peterzmijewski | Filed under Internet Marketing

After the Long delay Google Voice for iPhone has been released.  Google made the announcement this afternoon, potentially overshadowing Apple’s own iTunes- and Beatles related news item.

True Beatles fans have surely figured out a way to obtain the band’s music in digital form by now possibly for free.  Duplicating the features offered by Google Voice was a trickier, and more expensive, proposition.

A post on the Official Google Blog explained that Google Voice for iPhone features include cheap rates for international calls, free text messaging to U.S. numbers voicemail transcription and the ability to display your Google Voice number as caller ID when making calls.

With push notifications, the app will alert you instantly when you receive a new voicemail or text message and most of your calls will be placed via Direct Access Numbers, making them connect just as quickly as regular phone calls.

The only potential downside is that Google Voice remains a U.S.-only service at this point in time.

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

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