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31st
DEC

Facebook Named as Most Searched and Most Visited Site Of 2010

Posted by peterzmijewski | Filed under Internet Marketing

Earlier this month, Time magazine named Mark Zuckerberg “Person of the Year,” and now, although Experian Hitwise isn’t in the business of handing out such titles, it looks like Zuckerberg’s site has become the online equivalent.  Experian Hitwise announced late yesterday that Facebook was both the most visited site and most searched-for term of 2010.

The information services firm explained with respect to that second achievement, “This is the second year that the social networking website has been the top search term overall, accounting for 2.11 percent of all searches.  Four variations of the term ‘facebook’ were among the top 10 terms and accounted for 3.48 percent of searches overall.”

Then, in relation to traffic trends, Experian Hitwise’s statement continued, “Facebook was the top-visited Website for the first time and accounted for 8.93 percent of all U.S. visits between January and November 2010.  Google.com ranked second with 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent).”

Obviously, this is great news for Facebook.  The search data might be a little odd – you’d imagine people would know how to type the social network’s URL by now (or would have set it as their homepage) – but overwhelming user interest can’t be a bad thing.

Experian Hitwise’s findings are almost sure to translate into increased advertiser interest, too, which should in turn bring Facebook more revenue.

Google, Yahoo, and MySpace, meanwhile, appear to be the organizations that will lose the most face as a result of Facebook’s gains.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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30th
DEC

Hudson Square Research Labels Google, Yahoo “Buys”

Posted by peterzmijewski | Filed under Internet Marketing

Anyone who’s looking to invest a little Christmas money might want to listen up.  While we’re neither backing nor attacking this advice, Hudson Square Research has initiated coverage on Google and Yahoo, labeling them both a “buy” and setting price targets significantly above the stocks’ current prices.

The firm’s expectations are somewhat lower for Yahoo, as you might have guessed.  Hudson Square Research established a price target of $19.00, which isn’t spectacular compared to today’s closing price of $16.61.  Still, an increase is an increase, and a gain of 14.4 percent would definitely beat current interest rates.

Hudson Square Research analyst Rory Maher explained according to Eric Savitz, “We believe ad buys on traditional media will continue to move online.  Yahoo benefits from this increased spend even if growth rates lag some of its faster-growing online competitors.  In particular, we believe more TV ad dollars should move online over the next 3-5 years as it becomes easier to implement and track large online buys.”

Google’s stock, meanwhile, is supposed to reach $750.00, which would make for an impressive leap of 24.8 percent over its closing price, $601.00.

GoogleMaher reasoned, “Continued product improvements, accelerated shift of local advertising dollars online, and growth from emerging countries should drive double-digit search growth over the medium term,” while “mobile searches are quickly becoming material,” as well.

Then here’s a bit of not-entirely-unrelated good news for everybody: the Dow established a new two-year high today.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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29th
DEC

The Real Problem with Content Farms is Google

Posted by peterzmijewski | Filed under Internet Marketing

The business of content farms like Demand Media is creating content in the form of articles and videos that search engines will crawl and feature prominently in the long tail of search results. Demand Media and all content farms’ Achilles’ heel is that much of their Internet traffic and revenue relies on Google. With Demand Media this is a subject that many investors are concerned about because they are about to launch their IPO.

What should be scary for Demand Media and content farms in general is the notion that Google could turn off or drastically turn down the traffic spigot at any moment. Over the years, all website owners held their collective breath upon every Google update of its algorithm, hoping their site would be favored. We have all heard stories of sites that have disappeared from the top Google results for their keywords or have even been removed from the index entirely. This happened to tens of thousands of harmless Internet directories a couple of years ago.

Could content farms be next? And what Google does the other search engines tend to follow, which makes content farms highly reliant on the good favor of Google. A very scary business model indeed!

Could Google possibly make changes to its algorithm that will slow down or even shut down content farm traffic? Well, Google answered this question with an affirmative just last month. At PubCon, Matt Cutts, the head of Google’s Webspam team, said, “There is a debate going on internally at Google over whether they should consider content farms web spam.” The key is how Google would determine what a content farm is. Demand Media CEO Richard Rosenblatt says a lot of people think their content is auto-generated. “That’s just wrong,” he says.

So if it is not “auto-generated content,” is it still a content farm?

Interestingly, there have been article submission sites around the Internet for years. The first email newsletter to power itself from article submissions was InternetDay back in 1997. Since then hundreds of article submission sites have launched with some becoming hugely successful companies such as EzineArticles.com.

In recent years there have been many other ventures launched based on the content farm strategy, such as AOL’s Seed.com and Yahoo’s Contributor Network. Barry Diller is also reported to be starting a new content farm called The Writers Network. With all of these big players in the content farm business it may be hard for Google to crack down. Also, since Google makes hundreds of millions of dollars on AdSense from content farms, does this protect them from losing Google traffic?

One thing is certain: the future of content farms depends on Google.  What are your thoughts?

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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28th
DEC

Massive Smartphone Growth expected for 2011

Posted by peterzmijewski | Filed under Internet Marketing

A whole lot of smartphones – and in particular, Android phones – are going to find their way into new owners’ hands next year, according to one expert.  Seth Weintraub recently predicted that 500 million smartphones might sell, with Google’s mobile operating system accounting for a lot of the purchases.

Weintraub wrote, “If you thought Android going from 30,000 activations a day to 300,000 activations/day was impressive, 2011 might be an even bigger growth year. Growth targets are just starting to trickle out, but HTC, who make high end Android devices and a few Windows Phone 7 devices expect to triple their 2010 output in 2011.”

A significant expansion should take place in the low-end market, too.  Weintraub reported, “Broadcom last week announced its BCM2157 – Mass-Market 3G HSDPA ‘Android’ Baseband chipset. The BCM2157 chipset will retail for under $100 and may dip as low as $75.”

Google AndroidWhat’s more, “There is another chipmaker out of China building the same type of chipset for 3G EVDO Rev. A, the type of network that Sprint and Verizon use.  They also say that they can get retail prices below $100.”

And that brings us back to Weintraub’s prediction for huge growth.  Again, he thinks half a billion smartphones might sell in 2011, up from 269.6 million in 2010 and 173.5 million in 2009.

So 2011 may turn out to be a very interesting year for everything and everyone connected to the mobile market, and Google’s market share will bear especially close watching.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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27th
DEC

Article Marketing- A Form of Website Promotion

Posted by peterzmijewski | Filed under Internet Marketing

Are you aware of the power of article marketing? Have you ever written an article as a way of promoting your website? Would you like to obtain higher rankings for your blog or website? I am a webmaster of ten websites and three blogs and I have been writing articles to promote these sites for the last five years. Within this article I will be writing about my experiences of article marketing and about the effect it has had on my search rankings and visitor numbers.

To start with I wrote five articles. They were of course on the subject of the only website that I owned at the time. I have to admit that I gained little or no benefit from this amount – or so it would seem. One of my good friends, in fact the person that had introduced me to article marketing, stated that if I stuck with and that if I submitted these articles on a consistent basis, that I would achieve great success within a few months.

This friend is a person I have known for the majority of my adult life and he is most certainly a person that I feel I can trust. I therefore followed his advice and continued on writing.

To my great pleasure and some what shock the results were quite amazing. My friend had been proven right, yet again I might add. After only around ten weeks the website had five top ten rankings in Google. This was without the use of any form of SEO software, such as SEO power suite or hiring any form of link building service – it was achieved by my own hard work and patience.

As you can see I am still writing articles today and I plan to continue to do so for many months and years to come.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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24th
DEC

Google confirms social factors affect its search engine optimization

Posted by peterzmijewski | Filed under Internet Marketing

Google’s Matt Cutts has confirmed in a video posting this week that search engine results pages (SERPS) on the website now factor in social signals when determining rankings.

Mr Cutts stated in May that these elements were not included in the algorithm Google using to determine the ordering of its SERPs, but he has now said that this has changed.

However, according to Search Engine Land, Mr Cutts explained that this does not automatically mean that the more followers a company has on their Facebook or Twitter accounts, the higher they will rank on Google.

Rather, followers that have a good reputation would be the key to improving search engine marketing.

Although the Google representative did not specify exactly what this entails, it was suggested by Search Engine Land that factors such as the number of retweets and links that were included in such tweets would be considered.

Earlier this month, Danny Sullivan of the site claimed that sites like Twitter were playing a role in web rankings, noting “retweets serve as a new form a link building” if they come from reputable individuals.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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22nd
DEC

Windows Phone 7 Sales increases

Posted by peterzmijewski | Filed under Internet Marketing

Android and iOS fanatics are likely to be all smiles today.  Microsoft’s at last released a figure related to the sales of Windows Phone 7 devices, and it’s not anything that’ll have investors dumping their shares of Google and Apple in order to get behind Steve Ballmer.

A quick refresher: on December 8th, Android guru Andy Rubin tweeted that more than 300,000 Android phones were being activated each day.  Also, Apple announced not too long ago that 14.1 million iPhones were sold in the third quarter of this year, which works out to about 157,000 per day.

Corporate Vice President of the Mobile Communications Business and Marketing Group at Microsoft, shared in the Microsoft News Center , we are pleased that phone manufacturers sold over 1.5 million phones in the first six weeks .

And that’s only “phones being bought and stocked by mobile operators and retailers on their way to customers,” not necessarily phones winding up with new owners.

Still, Berg claims to view 1.5 million as a reasonable – or even good – number, considering that the Windows Phone 7 platform is new.  Microsoft will continue to back the operating system.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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21st
DEC

Marketing Techniques of Twitter

Posted by peterzmijewski | Filed under Internet Marketing

Twitter marketing has become a very important process to growing any brand online which I think is not going to slow own anytime soon. Communication has become a very important step regardless of what platform you use to do it.

Twitter was created for people to be able to communicate on short winded conversations 140 characters at a time but soon thereafter the business community viewed it as a resource to spread their business message. A business message can be spread through a variety of techniques on Twitter.

Let’s take a look at some:

Products: Do you sell products on your website currently? Twitter is a great place to offer a link to either your best selling products or your worst selling products depending on your marketing strategy. As you build up your follower base you can really market some of your products either on a daily or weekly basis.

Services: Promoting services on Twitter is also a great way to spread your business message it just has to be done in a very tasteful manner. Shoveling your services down your audience’s throat is not going to work. Try offering an actual solution to a problem in your messages linking to a specific service page. Try doing this a few times a week or even once rather than every day because you could find yourself in boy who cried wolf scenario. You also want to mix up your wall postings by including industry information topics that will help your community and not necessarily try selling them on something.

Twitter is a great place to really promote what you are doing but you need to be able to do it tastefully and not leave a sour taste in the mouths of your audience. Be polite and aggressive at the same time and you will see nice results over time.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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20th
DEC

Google’s New Social Experiment: Google Shared Spaces

Posted by peterzmijewski | Filed under Internet Marketing

A new experiment has appeared in Google Labs. It’s called Google Shared Spaces.

It’s hard to provide too much info about it at this point, because when you try to access it only gives you a 404. Several people commenting on the site indicate that they are experiencing the same problem.

Shared Spaces appears to take advantage of some of the technology behind Google Wave. Here’s the description Google provides:

Shared Spaces allows you to easily create a space with a collaborative gadget and a chat box in it. The gadgets are based on the Wave gadgets technology, so there are already more than 50 gadgets across different categories, like games, productivity, and event planning. Anybody can create a new space by going to the gallery and clicking on one of the featured gadgets. Spaces can easily be shared by just pasting the URL into a chat window, an email or a content sharing platform like Google Buzz or Twitter. And if you know a little JavaScript, it is easy to get started building your own real-time, collaborative gadgets and create new spaces based on those.

At this point in time, that’s about all we have to go on, but more information will no doubt be revealed soon enough.

It sounds pretty social, so it could end up being tied to Google’s larger social media strategy, which may include a toolbar that appears across various Google services.

Either way, it’s in Google Labs, so it may or may not ever become a full fledged service. Some of these go on to become popular Google products though.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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17th
DEC

Google Maps begin Holiday Email Cards

Posted by peterzmijewski | Filed under Internet Marketing

Google has introduced a new feature that allows people to create and personalize their own holiday greeting cards and send them to others via email.

Google Blog says. “We’re sure many of you have holiday plans in the works, so we’ve designed greeting cards you can email to friends and family—to share those fun adventures or just to say hello from wherever you are around the world.”

“In addition to choosing from 10 holiday covers and adding a personal message, you can include specific directions, a Street View image or a favorite place on the inside of the card.”
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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