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31st
JAN

Yahoo VP Leaving For Groupon

Posted by peterzmijewski | Filed under Internet Marketing

The company that’s said to have turned down a $6 billion acquisition offer from Google has now lured an important employee away from the second-biggest name in search.  Michael Shim, Vice President of Mobile Business Development and Partnerships at Yahoo, will soon start at Groupon.

Shim’s resume is quite impressive.  After graduating from Georgetown University and Cornell Law School, he worked for a time as a corporate lawyer.  Then he collected some paychecks from AOL before starting at Yahoo in 2006.

As for what he’ll do at Groupon, Ina Fried reported, “Shim, who has helped Yahoo in its partnerships with mobile carriers and cellphone makers, will head up mobile partnership efforts at Groupon.”

Also, to be a little more specific, Fried wrote, “Shim will be . . . working alongside Mihir Shah, Groupon’s VP of mobile.”

Raymond Stern will take over Shim’s duties at Yahoo in the meantime.  Stern started at Yahoo in late 2009 and holds the title “Senior Vice president of North America Partnerships and Business Development.”

This incident is bound to represent a bit of a sore spot for Yahoo, since it’s had enough trouble losing employees to Google and Facebook without Groupon getting in on the action.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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28th
JAN

Microsoft Earnings Top Estimates

Posted by peterzmijewski | Filed under Internet Marketing

Microsoft shareholders may not be impressed (the company’s stock has been a little droopy in after-hours trading), but the quarter ending December 31st seems to have gone well.  Microsoft reported its earnings this afternoon and beat analysts’ forecasts by significant margins.

The key figures: analysts thought Microsoft would report earnings per share of $0.68.  The company reported earnings per share of $0.77, instead, which represents a pretty significant jump.  Also, Microsoft reported $19.95 billion in revenue rather than $19.14 billion, and $6.63 billion in net income rather than $5.92 billion.

Otherwise, Microsoft was quick to share the fact that it’s sold more than 300 million Windows 7 licenses, and that the beta version of Internet Explorer 9 has been downloaded over 20 million times. Kevin Turner, the company’s CTO, also stated, “Business demand for our productivity and infrastructure products and cloud solutions is strong.  Office had a huge quarter, exceeding everyone’s expectations, and our roadmap for cloud productivity with Office 365 makes products like SharePoint, Exchange, Lync and Dynamics CRM even more attractive to our customers.”

So all in all, it was a rather strong quarter for Microsoft.  The biggest source of disappointment appears to relate to net income being a touch down on a year-over-year basis.  And some folks are unhappy that the company released its earnings report a few minutes early.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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27th
JAN

Google Waves White Flag in Real Estate Fight

Posted by peterzmijewski | Filed under Internet Marketing

The people behind sites like Realtor.com, Redfin, and Trulia can breathe a sigh of relief and perhaps throw a party.  They seem to have defeated Google, which announced this afternoon that it’s retiring the real estate feature within Google Maps.

Google Maps first began to offer a real estate search feature in mid-2008.  The feature was later upgraded several times and introduced in Australia, Japan, New Zealand, and the UK, signaling that Google was serious about helping people find homes.

Google had a leg up on many real estate sites in terms of visibility, too, considering that lots of people already used the company’s search engine and Gmail.

But Brian McClendon, VP of Google Earth and Maps, wrote today on the LatLong Blog, “In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure challenge posed by the impending retirement of the Google Base API (used by listing providers to submit listings), we’ve decided to discontinue the real estate feature within Google Maps on February 10, 2011.”

In terms of providing advance notice, that represents a pretty hasty retreat.

At this time, Google hasn’t announced any new moves in the field, either, hinting that it could be quite a while before it comes up with a better idea and tries again.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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25th
JAN

Google Enables “Cloud Printing On The Go”

Posted by peterzmijewski | Filed under Internet Marketing

Let’s face it: smartphone adoption isn’t close to universal, and the average non-student probably doesn’t print documents on a regular basis.  But today, Google launched Google Cloud Print for mobile documents and Gmail for mobile, an interesting service that introduces new options concerning when and where people can print.

Google’s billing this as “a service that allows printing from any app on any device, OS or browser without the need to install drivers.”  It’s currently rolling out in beta, with the main catch being that would-be users must use a Windows PC to connect their printers to Cloud Print.

Also, penny pinchers should note that they’ll have to leave their printers on a lot more, driving up the electric bill.

Otherwise, a post on the Google Mobile Blog explained, “Imagine printing an important document from your smartphone on the way to work and finding the printout waiting for you when you walk in the door.  Just open a document in Google Docs or an email in Gmail in your mobile browser and choose ‘Print’ from the dropdown menu in the top right corner.”

Then the post continued, “You can also print certain kinds of email attachments by clicking the ‘Print’ link that appears next to them.”

Google Cloud Print for mobile documents and Gmail for mobile is sure to find a few fans out there due to all this flexibility, at least.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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24th
JAN

3 great music recommendation engines

Posted by peterzmijewski | Filed under Internet Marketing

There are now a lot of music sites out there like Pandora.com and Last.fm that gather information about people’s taste in music. And they do not simply log what kid of bands or songs people search for, but how often each song is listened to and favorite and even which other songs and bands that are popular with people that like a certain artist or song. This way these sites can recommend music with a high degree of accuracy. But their search engines are not always great. Here are 3 great music recommendation engines, each with an innovative functionality and interface.

Tastekid

Tastekid is a music recommendation engine with a social dimension. It provides music, movies, shows, books and authors recommendations, based on your existing preferences.

Flokoon

Flokkoon is a visual search engine that applies its technology on data from YouTube, Fotolia and Last.fm. You click on radio buttons to choose to search for an artist or a tag. When you do your search, a kind of map or web appears: The band you searched for is presented in the middle, surrounded by related bands.

Xiggy

Xyggy provides several kinds of search in addition to music recommendation and calls its approach item-based. You enter a query and click the search button. The results that return do not contain info on the band you searched for or the usual 10 items of a text snippet and a link. In stead you are presented with a list of 11 band or artist names. As you point your mouse to one of them, a short text appears, accompanied with an image.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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22nd
JAN

Is Google’s Search Quality The Best It’s Ever Been?

Posted by peterzmijewski | Filed under Internet Marketing

In a post on the official Google Blog, Matt Cutts, head of the company’s webspam team said that Google’s search quality is the best it has ever been in terms of relevance, freshness, and comprehensiveness.

Do you agree that Google’s search quality is the best it’s ever been? Share your thoughts.

“Today, English-language spam in Google’s results is less than half what it was five years ago, and spam in most other languages is even lower than in English,” said Cutts. “However, we have seen a slight uptick of spam in recent months, and while we’ve already made progress, we have new efforts underway to continue to improve our search quality.”

Matt Cutts Talks Web Spam”As we’ve increased both our size and freshness in recent months, we’ve naturally indexed a lot of good content and some spam as well,” explains Cutts. “To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words—the sort of phrases you tend to see in junky, automated, self-promoting blog comments. We’ve also radically improved our ability to detect hacked sites, which were a major source of spam in 2010. And we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content. We’ll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites.”

The post was in response to a lot of talk throughout the Blogosphere lately that Google is losing its edge in search – when it comes to relevancy and spam. Some of this was no doubt fueled by the recent launch of the spam clock from Blekko, which may not be on the minds of much of the general public, but that many influential bloggers in the search space are certainly aware of.

“To be crystal clear,” he says, “Google absolutely takes action on sites that violate our quality guidelines regardless of whether they have ads powered by Google; Displaying Google ads does not help a site’s rankings in Google; and Buying Google ads does not increase a site’s rankings in Google’s search results. These principles have always applied, but it’s important to affirm they still hold true.”

Something tells me Cutts and Google will never convince everybody, but at least they’re being “crystal clear” in their explanation.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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20th
JAN

Twitter Launches In Korean

Posted by peterzmijewski | Filed under Internet Marketing

Twitter usage has increased a lot in South Korea over the last year, and it may soon skyrocket.  Late yesterday, Twitter announced that it has launched in Korean, giving South Korea’s 48.5 million citizens the opportunity to access the service in their native language.

An official blog post – which you can view in Korean here if you like – explained, Twitter.com and Twitter’s mobile web site are now translated into Korean. Twitter has also updated the popular Korean versions of Twitter for Android and Twitter for iPhone.

Considering that the number of Twitter users in South Korea has already jumped tenfold over the past twelve months, these changes are likely to have a major impact.  South Korea’s fondness for tech is renowned, so assuming Twitter doesn’t bump up against a homegrown service, the adoption rate could be quite high.

That’s exciting news for Twitter’s investors and supporters.  And the development may also present the average user with the opportunity to learn more about North Korea the next time it makes headlines.

Just don’t hold your breath for the next step in Twitter’s global expansion.  Although it of course seems certain that Twitter will launch in another language sooner or later, the official blog post only set “the end of this year” as a target by which to branch out again.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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19th
JAN

Adobe Acquires Data Management Platform Company Demdex

Posted by peterzmijewski | Filed under Internet Marketing

Adobe has acquired data management platform company Demdex, which it says will help it “bring audience optimization to $109 billion global online ad market. The company will add it to its Adobe Online Marketing Suite, powered by Omniture.

The company says, “The online ad market is undergoing fundamental changes as advertisers increasingly shift from buying content-driven placements to buying specific audiences. This helps advertisers more efficiently spend ad dollars and avoid advertising to audiences that don’t meet their criteria. Publishers are increasingly seeking to provide audience data to match advertisers’ requirements so they can deliver ad inventory at premium rates. This shift to buying and selling audience segments requires advertisers and publishers to gather, consolidate and more easily share anonymous audience data. This has created a highly fragmented and complex ad buying and selling process.”

“Our customers rank among the world’s largest advertisers and publishers and they have been asking us to help them optimize how they buy and sell online ads,” said Brad Rencher, VP and general manager of Adobe’s Omniture Business Unit. “With the addition of Demdex, the Adobe Online Marketing Suite will enable advertisers to be smarter with their advertising spend and publishers to leverage their audience data to generate more revenue. With audience optimization, Adobe is literally changing how online ads are bought and sold.”

“Adding our technology to the capabilities and vision of Adobe is a powerful combination for advertisers and publishers,” said Demdex CEO Randy Nicolau. “We will continue to evolve our technology as part of the Adobe Online Marketing Suite to help customers stay ahead of the rapidly evolving online ad market.”

With the acquisition of Demdex, Adobe is partnering with Evidon (formerly Better Advertising) and becomes part of Evidon’s Open Data Partnership (ODP).

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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18th
JAN

Skype hits 28 Million Users Just a Week after Hitting 27 Million

Posted by peterzmijewski | Filed under Internet Marketing

Skype announced a new record today, and one that is even more interesting, considering the timing.

“Almost exactly a week after we broke the 27 million barrier, we’ve done it again,” says Skype’s Peter Parkes. “At approximately 1800 GMT today, there were over 28 million people online on Skype at the same time – a new record.”

If 28 million seems like an odd number to make an announcement about, the fact that it only took a week to get another million is pretty significant, considering how long Skype has been around.

The other day, the company completed its acquisition of Qik, a popular mobile video service, which was already available on over 200 different phones, including devices running Android, iOS, Symbian, BlackBerry OS, and Windows Mobile.

Earlier this month, Skype launched a new business version of its service with group video calling. The feature is specifically designed for businesses who are shifting to an anytime/anywhere workplace model to increase employee productivity and collaboration, a spokesperson for the company told WebProNews.

At the end of 2010, Skype launched a new version of its app for iOS, which lets users make and receive free video calls from their iPhone, iPad, or iPod Touch. That may also have something to do with the service’s spike in popularity.

This is all after millions of users lost their connections and experienced various other issues. Not a bad bounce-back.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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17th
JAN

Bing Search Engine bumps up in December

Posted by peterzmijewski | Filed under Internet Marketing

The December numbers are in and it appears that Microsoft’s Bing search engine was once again a hit with consumers. While Google remains firmly a top the search engine heap, for the second month, Experian Hitwise is reporting an increase in searches for the Bing engine. Hitwise is also reporting that Bing and Yahoo searches are the most successful for consumers.

In a month when more consumers than normal turn online to find product information, compare prices or find gifts online, most still turned to Google. But both Yahoo and Bing search engines saw nice increases in use, and perhaps more important than an influx of users, the results from Bing and Yahoo seem to have been more relevant to the consumers than searches queried through Google’s engine.

Hitwise researchers found that for the Bing and Yahoo engines, more than 80% of queries resulted in a website visit. Google’s success rate was 65%, a 1% increase since November. Where are consumers clicking? After queries, most click through to Amazon.com (12%). Target (5%), Sears (3.48%) and JCPenney (3.23%) were also in the top five.

Google tops the search heap with a 66% share of explicit search queries. Yahoo (16%) and Microsoft’s Bing (12%) rounded out the top three.

Researchers say more than 18 billion core searches were queried in December, 11 billion from Google, 3.4 billion from Yahoo and 2.1 billion from Bing. Nearly 70% Google’s returns included organic search results; from Bing 24% of results were organically powered.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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