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17th
MAR

Google for Nonprofits Program Launches

Posted by peterzmijewski | Filed under Internet Marketing

Nonprofit organizations that are open to the idea of adopting new software and IT solutions may want to get in touch with Google.  This afternoon, the search giant announced a program called Google for Nonprofits, and it’s designed to help charitable groups save money and reach more people.

For the cynics out there: yes, this also happens to serve as a push to increase usage of Google’s products and services.  The company isn’t just offering to lend nonprofits its accountants and buy everyone a few billboards.

Still, a post on the Google Nonprofits Blog explained, “If you work for a nonprofit, this program provides you with several new benefits. If approved, you can access our suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on Google Ad Words to reach more donors, free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and our mapping technologies to raise awareness of your cause.”

Then the post noted a couple more perks, continuing, “We’ve also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits.”

Organizations seem to be responding well so far, as the video below shows.  And of course, as a worst case scenario, Google for Nonprofits is just something an organization can ignore.
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

Nonprofit organizations that are open to the idea of adopting new software and IT solutions may want to get in touch with Google. This afternoon, the search giant announced a program called Google for Nonprofits, and it’s designed to help charitable groups save money and reach more people.

For the cynics out there: yes, this also happens to serve as a push to increase usage of Google’s products and services. The company isn’t just offering to lend nonprofits its accountants and buy everyone a few billboards.

Still, a post on the Google Nonprofits Blog explained, “If you work for a nonprofit, this program provides you with several new benefits. If approved, you can access our suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on Google Ad Words to reach more donors, free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and our mapping technologies to raise awareness of your cause.”

Then the post noted a couple more perks, continuing, “We’ve also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits.”

Organizations seem to be responding well so far, as the video below shows. And of course, as a worst case scenario, Google for Nonprofits is just something an organization can ignore.

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16th
MAR

Facebook and other Mobile Apps Becoming More Important To Small Businesses

Posted by peterzmijewski | Filed under Internet Marketing

Small businesses are increasingly relying on mobile applications, Facebook pages for their companies, and employees working remotely through wireless technologies, according to a new survey from AT&T.

More than a third (38%) of small businesses said they could not survive without mobile apps or it would be a major challenge to not have access to mobile apps. Nearly three-quarters (72%) of small businesses indicate they use mobile apps for their business. GPS/navigation and mapping mobile apps are the most popular, with nearly half (49%) saying they use them for their small business.

The survey found a significant increase in small businesses that have adopted social media as a business tool, with 41 percent reporting they have a Facebook page for their business. Usage is up from 27% in 2010, representing a 52% jump in just one year. Additionally, of all businesses reporting that they utilize social media, 41% responded that they’ve seen measurable success – in terms of better communications and relationships with new and/or existing customers.

Four in ten (40%) of small businesses report that all their employees use wireless devices or wireless technologies to work away from the office. This is up from 24% in 2008 and is expected to grow to 50% by 2012. According to AT&T survey also found that one-third (33%) of small businesses indicated that they are using cloud-based or software as a service. In addition, despite recent headlines and media campaigns, nearly one-third (32%) of small businesses surveyed acknowledged they do not know what is meant by cloud-based or software as a service solutions.

Four in ten (40%) of small businesses report that all their employees use wireless devices or wireless technologies to work away from the office. This is up from 24% in 2008 and is expected to grow to 50% by 2012.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

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15th
MAR

Foursquare and Google Would Be Great Partners

Posted by peterzmijewski | Filed under Internet Marketing

Foursquare announced the expansion of its Venues API today, as part of its Venues Project. This allows developers to tap into information about places so they can see what’s popular in real time, tag photos, drinks, and other data, and do things like build neighborhood photo or tip browsers to create local resources. Foursquare CEO Dennis Crowley said at SXSW that they want to work with anyone with venue ideas. Check-ins will always be the core product, he said, but this adds to the service.

Crowley said that he is not opposed to potential Facebook Places integration, but Foursquare doesn’t hear demand for it very often. They’re trying to prioritize other things first. Crowley also said that he’s tight with Google and that it would be a great partner if the timing was right, and that they would “probably” partner with them. On the company blog, Foursquare says:

This is just the start of making location as easy as possible to integrate. One huge part of the Venues Project, which we’ve now made some headway on, is building a comprehensive Venue Harmonization Map. Right now, there’s no Rosetta Stone for location, allowing you to link information about a real-world place from one database to any other. For instance, if you look up a restaurant in the foursquare API, we give you our ID number for that location.

Foursquare says its vision is to “create a powerful platform for users of any application that helps share and find experiences in the real world and, also, to build a foundation for any location-based service to use the easiest and most comprehensive database of the real world in history.”

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

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14th
MAR

Nokia gives CEO $6.2 million to offset lost Microsoft pay

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The executive hired to turn around mobile phone maker Nokia is getting $6.2 million to make up for the paychecks he lost when he left Microsoft last fall.

Nokia CEO Stephen Elop received a payment of about $3.2 million (2.3 million euros) last October. That’s from a filing Friday with US regulators. He is due to receive another $3 million this October.

Elop joined Nokia Corp in September, ending a two-year stint at Microsoft Corp. He announced last month that Nokia’s phones will switch to an operating system made by Microsoft in an attempt to revive the phone maker’s fortunes.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

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11th
MAR

LinkedIn Today – Another Attempt at Social News, Noise Reduction

Posted by peterzmijewski | Filed under Internet Marketing

LinkedIn has launched a new social news product designed to let users see the top news in the fields they are interested in, as shared by those in said fields. It’s called LinkedIn Today.

The three basic selling points of the services are:

1. What you connection and coworkers – people you know – are sharing.

2. What your industry peers are sharing.

3. What stories are interesting to a wider audience, outside of your industry?

“If you only have five minutes to catch up on news, LinkedIn Today can help you cut through all the clutter, so you can discover the top headlines you need to read to be better informed everyday,” says LinkedIn’s Liz Reaves Walker.

LinkedIn Today is pitched as a way to “cut through the clutter,” but it could also be looked at as adding to it – another site throwing news links at me – some I’ve already seen from other sources, some I haven’t. Some I care about, some I don’t. That’s not to say it’s a bad product. There is plenty to like about it. But is it going to keep me from my other news consumption habits? Not likely. At best, it seems like it will just be another thing to check on a regular basis.

LinkedIn should be applauded for its efforts. It seems everyone is trying to crack the social news nut today. The bad news is that I don’t think anyone’s accomplished this to any degree of perfection, including LinkedIn. The good news is that there are more and more choices that will help people find ways of “cutting through the clutter” that work for them on a personal level. LinkedIn Today is launching as part of the LinkedIn iPhone app. It shows you what your connections are reading and lets you save articles.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

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10th
MAR

Microsoft’s IE9 Launch Scheduled For March 14th

Posted by peterzmijewski | Filed under Internet Marketing

Monday, March 14th may come to mark a significant turning point in the browser wars.  Microsoft’s announced that it will make the final version of Internet Explorer 9 available for download on Monday, starting at 9 PM Redmond time.

This is an important moment for the company.  From a business perspective, Chrome has been gaining market share at a rapid pace, and Firefox also represents a threat of sorts, so the success of IE9 will determine whether or not Microsoft remains dominant in this space.

From a point of view related more to PR and geek cred, IE9 which is supposed to introduce all sorts of advanced features will help shape many people’s opinions of Microsoft, since it and Windows probably act as the two biggest points of contact.

Finally, in the event anyone’s just interested in the sheer fun factor of the launch, Ryan Gavin, Senior Director of Internet Explorer Business and Marketing, wrote on The Windows Blog, “We also have a heck of party planned celebrating the amazing developers and designers who are creating a more beautiful web.   So the release of IE9 should be worth monitoring from just about any perspective.

Keep your fingers crossed that everything goes well.  After all, a better browser will benefit everyone in the end.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

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9th
MAR

Craigslist Founder Announces New Site

Posted by peterzmijewski | Filed under Internet Marketing

Craig Newmark, the founder of Craigslist, is trying something new and substantial. He launched Craigconnects, an initiative designed to encourage and trigger charitable acts all over the world.

Craigconnects isn’t intended to be any sort of side project or hobby for Newmark.  In a video introduction, Newmark mentioned his ties to Craigslist, then stated, “Now I’m starting something even bigger, which I’m calling Craigconnects.  Its long-term purpose is to help connect everyone of goodwill across the entire world for whatever they feel is the common good.” Also, as the screenshot below shows, Newmark said in a tweet that Craigconnects has become “the biggest thing in my life.”

Unfortunately, not a whole lot more information is available right now, as all the official material is a little vague.  One other problem: the Craigconnects site is experiencing server issues.

An official announcement was clear that the program isn’t a fundraising or grant-giving organization, however, and Newmark indicated that – while he will support it in every way – he’s open to the idea of letting more qualified individuals join or perhaps take the reins.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

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8th
MAR

Google Buys UK Finance Site BeatThatQuote.com

Posted by peterzmijewski | Filed under Internet Marketing

Google has purchased UK price comparison site for financial products BeatThatQuote.com for £37.7 million ($61.3 million). News of the deal was confirmed by BeatThat.Quote.com managing director John Paleomylites on the company’s website.

“Our team is excited about becoming a part of Google. We look forward to working with their engineers to create new tools making it easier for consumers to choose the right financial products. We think we can offer more transparency and better pricing information than existing online offerings,” said Paleomylites.

“We are confident that by combining BeatThatQuote.com’s expertise in UK financial products with Google’s technology, we’ll accelerate innovation in this field, benefiting consumers and the companies offering these products. We plan to keep working with our current partners and look forward to working with new ones, too.”

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

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4th
MAR

Groupon Like Daily Deal spending Could Top $6 Billion

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U.S. consumer spending  on daily deal sites like Groupon and LivingSocial is on track to grow from $873 million in 2010 to $3.9 billion in 2015, representing a 35 percent growth rate, according to a new report from BIA/Kelsey.

BIA/Kelsey indicates a number of variables will have an impact on the development of deal a day, such as growth in the number of cities/sites, registered users, transactions per year for the average user and the average price per transaction. Including those variables, deal a day could grow as much as $6.1 billion by 2015, while a conservative estimate is $2.1 billion.

“Deal a day has experienced incredible growth during its three-year incubation period beginning in 2008,” said Mark Fratrik, vice president, BIA/Kelsey.

“We expect this to continue as companies in the space are rapidly adding markets and increasing total user count. They are also subdividing existing metros to provide deals closer to where users live, which we believe will help offset any drop-off that may occur due to consumer fatigue as the novelty of the form fades.”

While Groupon and LivingSocial are tops in a marketplace of more than 200 similar services, the broader area includes sites working with local media providers such as directory companies, newspapers and radio and television stations. BIA/Kelsey estimates there are 178 cities with deal-a-day sites reaching 102 million people in the United States.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

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3rd
MAR

Facebook Can Improve Self-Esteem

Posted by peterzmijewski | Filed under Internet Marketing

Using Facebook can have a positive influence on the self-esteem of college students, according to a new study from researchers at Cornell University.

This is probably because Facebook allows them to put their best face forward, said Jeffrey Hancock, associate professor of communication at Cornell University and co-author of “Mirror, Mirror on my Facebook Wall: Effects of Exposure to Facebook on Self-Esteem” published in the journal Cyberpsychology, Behavior and Social Networking.

Jeff-Hancock Hancock said users can choose what they reveal about themselves and filter anything that might reflect badly. Feedback from friends posted publicly on Facebook profiles also tends to be positive, which can further boost self-esteem, he said.

“Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does match with our ideal, Facebook can show a positive version of ourselves,” Hancock said. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.”

In the study, 63 Cornell students were left alone in the university’s Social Media Lab; they were seated either at computers that showed their Facebook profiles or at computers that were turned off. Some of the off computers had a mirror propped against the screen; others had no mirror.

Those on Facebook were allowed to spend three minutes on the page, viewing only their own profiles and tabs. They were then given a questionnaire designed to measure their self-esteem.

Participants looking in a mirror and those in control groups were given the same questionnaire.

Those who had used Facebook gave much more positive feedback about themselves. Those who had edited their Facebook profiles had the highest-self esteem.

“For many people, there’s an automatic assumption that the Internet is bad. This is one of the first studies to show that there’s a psychological benefit of Facebook,” Hancock said.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

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