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30th
AUG

Wealthy Internet Marketing Helps in Enhancing Your Online Business

Posted by peterzmijewski | Filed under Internet Marketing

If you are running a website or your business is based on a website and relies heavily on the web to get your conversions or to get people to find you, definitely you need the help of Internet Marketing. Especially in the organic results where most of the really good traffic actually comes from. If you want to succeed in your own online business, you certainly want to rank at the top of these results. But achieving it is not easy especially if you are in a highly competitive industry or what they often called a niche. If you have to survive in the industry you have to know about the tips and tricks which can give a nice page rank and search engine rank to your site. But if you are not getting any time to do Marketing for your site, better to give this task to a good Internet Marketing company who has good experience and expertise in it. You pay an extra for this but think of it as a great investment and from which you will be reaping equally great rewards for the years to come. If you are willing to do your Internet Marketing by your own, here are some tips from which you can get idea of Internet Marketing.

Some of the internet marketing services which are most commonly outsourced include article writing, keyword research, reputation management, and backlinking. Search engines will often use the number of backlinks to a website when determining the search engine rankings. The value of backlinks can differ depending on the type of sites they come from, so it can be useful to have an experienced professional carrying out backlinking on your behalf as they will know how to best achieve high value backlinks.

Email marketing is also a commonly outsourced task for internet marketing. An internet marketing services specialist can help your business set up an effective email marketing campaign tailored to suit your business’ individual needs. This will allow you to take advantage of the many ways in which you can turn email marketing into a steady revenue stream.

Niche marketing is an important part of your internet marketing process.

What is a niche? A niche is a portion of the market that is not being addressed adequately. You must identify the niche that you are targeting so that you are able to focus your work properly. There are a few reasons why niche marketing is important that you must understand before you get started. The main thing about marketing online is to be prepared before you get going. Preparation is vital because it can take you from your dream to a reality.

For the best Internet Marketing of your business you should have the best Internet Marketing people with you.

For receiving high website traffic we used a term called as Search Engine Marketing. It is up to date technique used by webmaster to increase traffics and site visibility. Our Internet Marketing guru Peter Zmijewski helps you in providing the best online business techniques.

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20th
AUG

Security Tips – Downloadable handbook Launched By Facebook

Posted by peterzmijewski | Filed under Internet Marketing

Facebook has issued a safety guide for parents, teens and educators called, “Facebook Security Guide.”

The guide written by Linda McCarthy Symantec Internet Safety Expert , Purdue University security researcher Keith Watson and teacher/editor Denise wldon-Siviy.  And the guide comes in the form of downloadable handbook.

This guide provide tips for Facebook account protection, avoiding scammers, by using advanced security settings, recover from hacked Facebook accounts and stopping impostors.

“This guide also shows you that how to use your account, if you do not use the one time passwords, secure browsing, or monitoring your account activities. It also explains why the thieves & drug dealers of malware on your behalf.”

Many thanks to Facebook & Creative Common licensing this guide not only fact filled. It’s also free.

The tips here are given which are as follows:

* You know only friend people.

* Create a strong password and use it only for Facebook.

* Do not share your password.

* Change your password periodically

* Share your personal information only with people and companies in need.

* Login to Facebook once in each session. If it looks like asking Facebook to connect a second time, skip the links and type www.facebook.com in the address bar of your browser.

* Use password only once when using other computer.

* Log out of Facebook after using the computer to someone else.

* The use of safe navigation as possible.

* Only download programs from sites you trust.

* Update your antivirus software updated.

* Up to date your browser & other applications.

* Beware of unethical posts if it looks like something your friend wouldn’t post, please do not click on it.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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17th
AUG

The Bing-Baidu Alliance and What It Can Do for Your SEM Strategy

Posted by peterzmijewski | Filed under Internet Marketing

It has just recently been announced that Bing and Baidu would come together to provide keyword search results in English for the China Market. This comes as important news, as English searches in China are on the rise, and in light of the recent withdrawal of Google from the Chinese market, Google’s loss could be China’s gain.

The details were not yet fully disclosed, but it appears that apart from the Chinese keyword search results Baidu presents, there will also be English results, made available courtesy of Bing’s own system.

However, there are also other concerns upon breaking the Chinese market. First there is the issue of internet censorship which the country is notorious for. Although it hasn’t been explicitly stated how the keyword searches would be affected by the Bing-Baidu tie-up. Microsoft though has announced that they will be in-keeping with the cultural and political sensitivities accompanying the web industry in China.

Nevertheless, it remains an important opportunity for Microsoft, as Google itself withdrew from China, with censorship being one of the reasons, leaving Baidu to rise to 75% coverage in the country. With the premiere keyword research giant pullout, Bing going into China is still lucrative considering the big population of the country, which means bigger search activity.

In turn , the future merger also serves as a golden opportunity to you and other Internet advertiser who aims to capture a huge market for your business. If you think your product is stellar enough to market to the Chinese, Baidu will definitely be your top choice to go advertising on. And with the inclusion of English results, it will entail little effort on your part. So what say you?

Going for it? Well, good. If you are looking to enter the realm of results for the Chinese market, it is recommended you sign up with KeywordSpy. Not only do you find Bing-related PPC and SEO information by way of KeywordSpy Tracking, you can also get your Bing campaign up and running instantly via the adCenter export function.

The KeywordSpy Tracking module will help you to find data in Bing. By entering closely related keywords based on competitor domains, you will be able to see pertinent stats, such as their position in both PPC and organic searches, their coverage of the Bing Market, and the overlap of keywords among domains, among others.

Apart from that, through the KeywordSpy Research module you can perform exports directly to Bing adCenter through the special adCenter export function. This export is available when you do a domain search, and is specifically located in the Ads and PPC Keywords tabs. While the results are from Google, you can still export them via this function into the adCenter Editor, and from there you can manipulate the exported results into match types, choose your own bidding prices, and the like.

Getting into more international PPC and SEO markets is a calculated risk, but is worth it if you play your cards right. And with billions of searches courtesy of the China market, why back down from an opportunity? Stick with us, and we will give you updates as this moves along. In the meantime, prep yourself by doing the PPC and organic keyword research, and sharpening keyword strategy at a local level.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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1st
AUG

What Google Instant Can Mean For Your PPC

Posted by peterzmijewski | Filed under Internet Marketing

Around a week or two ago, Google launched Google Instant, describing it as “search beyond the speed of type”. Basically, you can get search results even before you complete typing in your keyword. This is a step forward from the predictive search function, wherein Google would give you suggestions on what to search for in a drop down underneath the search bar.  Now, not only does it predict and suggest a keyword for you, it also gives you the search results automatically.

Now this could cause some worry for search engine marketers, as they are accustomed to having search results appear after the search button is clicked. With an automatic blinking of results, the searches will change swiftly, and you cannot view the whole set completely. With an automatic blinking of results, the searches will change swiftly, and you cannot view the whole set completely, and this also affects the PPC ads, which are gone like the speed of light when the next suggestion is selected.

On the upside, bidding will be intense for less long tail keywords. The shorter characters you have, the more quickly your results will appear.  This development has had long time practitioners jokingly proclaim that they will be bidding on letters more than keywords in the long run. And that just might be true.

But apart from the usual word searches, Google has also the propensity to make the searches available through the trends on searches. You would see that a typing of “v” would suggest “VMAs”, “m” would suggest “Monday Night Football”, etc.

One thing you also have to take not is that not all searches will be on Google.com; if you have a browser it will be on your add-on (whether Firefox or Chrome). So you can still do non-predictive searches using those tools, and still attain searches displaying your ads.

Quicker, more attention grabbing ad copies:

Because of the faster response time, you must be made to make more eye-catching head content than ever. You should be able to produce ads that would make prospective customers think twice before changing their type of search.

There’s a big chance that the old good trending keyword tools of the past will also be effective in the near future (without taking in account, of course, special occasions). If you are a KeywordSpy subscriber, you can still strongly rely on its features, as it is still reliable for the ads that can get you clicks.

KeywordSpy can help you by giving the ads with the highest ROI. These ads get displayed a lot in Google, so it’s advisable that their format be adapted, but not outrightly copied. Remember that ROI is a measure of a keyword’s profitability based on their appearance on the sight, so this is indeed a metric you can still count upon.

Bid on related keywords, notably those alphabetically the same with the keywords:

The role of suggesting ideas will be driving the use of Google Instant and the display of the PPC results. When a search is done, Google will also display these suggestions.

If your client has searched using Google Instant, and just centered on the search he had originally planned to do, then there is no need to take an extra step for search­­­­. For example he intended to go to “flowers” but passed results for “florence and the machine” along the way, he would most likely stick to that original search he did, your website can still lay claim to his click for “flowers”.

But what if he encounters a similar word? Remember that Google can suggest alternatives for the word, such as “flower delivery”, “flowers memorial”, etc.  Because of this, the client might decide that those are the searches they need, and will go there right away. And in so doing, you will set aside the search you originally did.

That’s why it is important that you also bid on alternative and related keywords so that your ads can appear on more searches than one. As a client goes down the list of suggested terms and finds a term quite related to the one he originally searched, such as “camp gear” instead of “camping, he will take interest in it. So go to KeywordSpy now and look up a keyword to find related and similar keywords for it. And while misspelled keywords aren’t in the suggested results, it wouldn’t hurt to include a few of them too in your bids.

Learn “the Art of War” :

Just as ancient Chinese war strategist Sun Tzu suggested, wise generals welcome change, how hard it may be.

The latest turn of events should be a challenge to advertisers and web developers. While Google Instant will have its critics in the early stages (e.g. complaints of dizziness from the instantly flashing results per query), eventually everyone will accept this as the norm. Therefore, practitioners of PPC and SEO have to evolve in trends and strategies. More so, they have to adapt the age-old tricks of magicians: creating ads with their hands quicker than the eye.

Bottomline, is, as of now, there’s no drastic need for change. What just differs is the speed to get results and more flashing screens and results instead of static ones. But slowly, search habits will change – especially with people now having shorter attention spans, and looking to search something else than they have originally intended.

Google Instant may at first frustrate long time search engine marketers, but like the changes on Facebook and Twitter, people soon adjusted to it. Therefore you should adjust to it too. And with my succeeding articles, I will keep you posted on these developments.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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