Welcome to Peter Zmijewski webiste HOW I MADE MY FIRST MILLION where he reveals his secrets and shares the ways to make millions.

31st
OCT

How to Develop Link Marketing Ideas

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Coming up with an idea to get people to link to your site can be challenging, whether you’re looking for a story idea, developing an online tool, or wanting to do something humorous. Yet there are strategies to find new ideas on a regular basis.

The trick with many of these techniques is to approach it with a very open mind, and creatively. If that’s not your strength – consider having someone else assist.

Explore some strategies.

Keyword Trends

One method to find ideas is to look at recent trends, and take advantage of them. You can find trends with Yahoo Buzz, Google Trends, and other such tools. Here you really have to keep your mind open. It also helps if you’re willing to have fun with an idea.

One way to benefit from trends is with humor. Let’s say gas prices start going up quickly and it’s a breakout trend on Yahoo Buzz. Have someone create a funny T-shirt about it. Then run a contest to give 20 of those T-shirts away. Use your audience on your blog, Face book, and Twitter to promote the contest. Make it easy to enter by asking for a simple “Like” or tweet.

The added benefit of this is all the social media engagement you will gain.

Discussion Forums

Another strategy is online forums. They’re full of ideas for someone will to invest the time. Have someone read through the popular threads for common problems people are talking about. Then develop something to assist with the problem. This could be anything from an online tool to a I Phone app to a how to guide.

The other way to use forums is to post carefully constructed questions. Perhaps you’re in the travel industry, and want to do a posting of the best places to eat. With forums you can find out from the locals where they like to eat, and get quotes to use at the same time.

Consumer Review Sites

Like forums these are filled with sources of ideas. Have someone go through them looking for common complaints. Then find a way to offer a solution to the problem, or perhaps turn it into a source of ideas for a cartoon series. Sticking with the travel example. One could start a cartoon series about funny travel experiences abroad.

Don’t limit yourself to reviews for your industry. Look at reviews in neighboring industries with the same demographics as yours.

Keyword Research

Use your favorite keyword research tool to find link building ideas. Look for a problem, or something that could be turned into humor. Put in your keywords with phrases like “problem”, “fix”, “tips”, and “how to”. That way you can see the demand for the phrase. Creating something people are actively searching for will increase your chances of success with links.

Here’s a tip. It’s logical to go after the phrases with the highest search volume. At the same time it will be easier to get less competitive phrased top rankings quickly. Once it has top rankings it will naturally obtain new links on an ongoing basis since it will get more exposure. Think of it as a dividend link. With these strategies, your company can come up with new link building ideas on a recurring basis. Just remember to keep an open mind, and be creative.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

25th
OCT

Online Holiday Shopping Rises up to 36%

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Online sellers and shoppers are both optimistic about the upcoming holiday season. According to Shop.org’s e Holiday survey 68% of online retailers say they expect to see growth of at least 15% over last year.

On the consumer side, data from the National Retail Federation, shows that consumers plan to do 36% of their holiday shopping online. This is an increase from 32.7% in 2010.

Fiona Swedlow of Shop.org says,

“There’s no question consumers are eager to hit the Web this holiday season, and online retailers are prepping by optimizing their sites, beginning their marketing and promotions early, and planning plenty of free shipping promotions as they aim to provide value and convenience for their shoppers. Online retailers will also leverage their social media and mobile platforms for savvy shoppers on the go, knowing how important customer reviews and comparison shopping applications are to holiday shoppers.”

Timing is Everything

If you think holiday promotions start earlier every year, it’s not your imagination. 52.9% of retailers say they’ll start their promotions by Halloween. This is up from 40% from last year.Nine out of ten retailers said they’d be offering free shipping this holiday season and one-third will be doing it sooner than later.

The Social Mobile Mix

This holiday season, mobile shopping will be hotter than ever, and 51% of retailers say they’ve “significantly invested” in mobile-optimized websites. Only 19.6% have invested in tablet apps, but 35.3% are using QR codes to bring in customers.Social is as hot as ever with 72.5% of retailers building up their Facebook presence and 41.2% going the Twitter route.

This might be overkill, though, as only 29.2% of consumers said they would check a company’s Facebook page for holiday shopping information. 65.1% said they read customer reviews on the company website, so that’s an area that needs your attention.

Why Online?

Why do consumers want to shop online? 43.2% said it was 24-hour convenience. The added incentive of free shipping made 36.3% want to spend more online than they did last year.Consumers also said online was a great way to avoid the crowds and it was easy to compare prices, so they knew they were getting the best deal.Halloween is only a week away and then we’re on the full-speed, downhill run to the biggest gift giving days of the year.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

24th
OCT

Google Ad Words Express Now Available in UK

Posted by peterzmijewski | Filed under Bing News, HOW I MADE MY FIRST MILLION BOOK

Google announced that Ad Words Express will now be available to all UK and Germany advertisers. Google released Ad Words Express in late July as a way to help local businesses get more traffic to their websites and Places pages.

Ad Words express helps searching customers to find your website or Google Places listing. You provide basic information to Google such as business information, ad text, monthly budget and you’re good to go.

After doing the initial setup, Google will manage the campaign for you so you. You don’t have to really do anything after that. Ad Words will target and figure out which searches your ad should be showing on much like their new Dynamic Search Ads program that they launched last week.

The whole process to set up Ad Words Express took me around 5-10 minutes. Depending on how long it takes you to come up with ad text, and if your Google Places account it set up, it could take you a bit longer.

One nice thing about Google Express is it will give you an estimated monthly budget. This is based on local competition, estimated clicks, and how much they think they can get out of you! You will only pay when a person clicks on your ad.

When potential customers search for your business or Places account, the ads will appear in the Ads section above or to the right of Google’s organic search results. You will see this in Google Maps with a blue pin rather than the red pins non-Ad Words advertisers receive on your desktop. You will see your typical business information but may also include a number of your reviews to your Google Places page.

This is another reason why you should be asking customers to review and give your business a good rating! It will help you out with Google ranking your business as well.

In using Ad Words Express for a couple clients I have found that most of the time this is a good thing. Although using Ad Words you’ll get placed higher in results as you see in our breakdown of Ad Words Express. Sure, you will pay for a bunch of clicks that you’re ranking organically for already but it’s not a bad thing to have yourself twice on a page. You will almost always get the click over your competitors if you’re two of the 10 listings on the front page.

This is a step in the right direction for Google to help local businesses have an easy to use system where they can get local traffic. Now available in the UK and Germany, local business should have an easy way to get more traffic without spending a lot of time learning Ad Words.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

23rd
OCT

Multiple websites at the click of a button

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Ever wanted your own easy to develop and manage websites?

Achieving a meaningful extra income using the world wide web is now in the mindset of the average person, especially now that times are hard. The web remains a great place for opportunity and with hard work and dedication, earning extra homebased money is still a possibility.

Like me, you have probably been rather envious when hearing about others making a great deal of money via the web and have never really understood how to get involved and start making money for youself. Now, it is time to join them!

There are very many ‘Get Rich Quick’ schemes out there, many with ridiculously long sales pages really spouting off how easy it has been for the site owner to make a mountain of cash in a very short time. It is pretty easy for a noobie to fall into this smooth sales talk, sign up and then have no idea what to do with the information, product or service they have just paid for.

What newcomers really need is a very simple and easy to understand way of being able to develop a website that promotes growth and recognition on the search engines whilst providing a fool proof way to make money using the most obvious channels, such as Google Adsense and Amazon.

Yippee as SEOCreation.com has just launched a new service which allows somebody with no previous website or internet experience to create not just one but 25 whole and rich content websites with ease. They can easily add websites and them modify them from their Admin Control Panel and including income stream code such as Google’s Adsense or Amazon’s Store code is easy to set up and understand.
You just need a domain name, then log in to your account at SEOCreation.com and click a button and suddenly you have a great store or video site and even a really cool looking Blog. Futhermore, they can also install a WordPress blog with their choice of great themes at the click of another button. This means that they get a good website to keep customers coming back plus the ability to add their own mark to a site, via the blog system, which really helps in attracting the eye of the search engines.
Currently, they are selling the website slots for $24.95 which means you get a fully hosted website with great content for less than $1.00 a time, which makes serious business sense and there is surely no better way to make use of a domain name, short of expensive and time consuming major development.

I would definately suggest visiting SEO Creation.com to check out their offer in more detail. They offer continual support for the lifetime of your account so help is always close to hand although it really is child’s play and your road to internet based wealth has begun.


Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

22nd
OCT

Taking Your ad Center Campaigns to the Next Level with Content Ads

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

If you’ve been running search ads for some time, you probably feel pretty comfortable with the ins and outs of campaign maintenance and optimization.  You know which key performance indicators to keep an eye on, you know which levels to tweak when you notice that the competition is gaining on you and you have a decent idea what kind of traffic you can expect for your keyword list. Now that you’ve settled into that comfort zone of campaign management, have you considered what other advertising options might help drive even more traffic to your site?  If not and if your goods and services align to specific verticals you might be interested to learn more about Content Ads.

Content Ads differ from Search Ads in a couple of ways:

1.) Rather than appearing on the search engine results page on Bing or Yahoo! Search, Content Ads are shown on Microsoft-owned Yahoo!-owned  and high quality partner sites like MTV, Rodale, Fox Sports and more.

2.) Unlike Search Ads, Content Ads are not triggered by users entering keywords, but by the keywords contained within the content on the pages they appear.  For example, if a user looks at a website about kayaking in the Pacific Northwest, ad Center could show ads for kayaking trips or supplies:

When you set up your ad Center campaigns, you’re given the option of distributing your ads via search, content or both.  If you opted for search only and would like to get started with Content Ads, you’ll find step-by-step instructions in our Support Center: Run ads on content-based web pages.

Note that while you can run ads on the content network within the same ad group, it’s recommended that you separate your search and content ad groups.  Not only does it make monitoring performance and optimizing easier, Content Ads tend to perform better when you follow these best practices that are specific to Content Ads.


Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

21st
OCT

How to Build a Great SEM Team

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

For years, managing search engine marketing (SEM) was the domain of the sole proprietor, the in-house expert, the one guy or gal who knew what they were doing. As those pioneers succeeded, visibility of their efforts was raised, a larger industry was born, and more resources – and scrutiny – were put toward it.

All of this is a good thing. SEM is a truly professional business that requires very specific skill sets.

It has also moved from being a one-player sport to a team sport, not just because of the amount of work, but because of the diversity of skills and experience required.

How do you build a great SEM team? As with anything, putting together a championship team requires:

  • Understanding the positions you need to fill.
  • Identifying the skills and experience to fill those positions.
  • Finding a great coach or manager to bring it all together.

Your Lineup

Just as you can’t win the World Series with a team full of shortstops, you can’t succeed at SEM with a bunch of people who all do the same thing and have the same skills. There are a couple of reasons for this.

First, the skill set is too varied for any one person to handle effectively. You can’t be a mile wide and a mile deep, and, let’s face it, with all that’s going on in the industry today, you need depth and breadth – and lots of both.

Secondly, you need to create opportunities to develop people’s skills further. If they’re all working on the same thing, they’re more likely to step on each other’s toes. Back to the baseball metaphor – nine people chasing the same grounder leaves you with no one covering first base.

So what “positions” does a winning team have? It can vary some depending on your goals and internal structure, but overall you need some combination of creative, quantitative, marketing, and management.

The Skills

The most overlooked position is the quantitative expert. This isn’t just an analytics person. This is a highly analytical thinker with a deep love for data – intellectual curiosity paired with an eye for details. Your quant guru regularly loves diving into the data head-first. Most of this diving leads to extremely tactical recommendations (which can provide great value). But occasionally, true ‘pearls’ of wisdom result and can drive huge gains.

They may not even be marketers (yes, I said that), as the skills match up well with finance and economics backgrounds as well, and the skill of isolating and defining business goals to SEM data is integral for success.

Finally, a skill set in statistics is also extremely helpful. The ability to separate useless noise from true statistical significance in daily results as well as controlled tests is important to supporting paid search marketing organizations.

The Manager

Any good team has a good manager. The key to a good SEM manager is someone who knows enough about all sides of the business.

Managers don’t have to be a “quant head,” but they need to understand what goes into being one and what kinds of results one can produce. They don’t need to know the details on each and every creative and keyword, but they need to understand how a culture of testing can produce the strongest accounts.

SEM has come a long way since the pioneering days. It’s no longer something companies “take a flier on.” It’s an investment. And as with any investment, someone needs to be accountable for it. That person is going to want to be surrounded by a strong team.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

20th
OCT

What Does Google Notice More – On-Page or Off-page Optimization?

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Someone posted a very pertinent question on my blog the other day; “What is more effective, off-page or on-page optimization?” This visitor had invested a significant amount of money and time into optimizing his article through the use of SEOPressor, and expected to enjoy an increase in traffic. That increase never really appeared.

I would love to give him a one-size-fits-all definitive answer, but I’m afraid that all I have to offer is… it depends.

Google’s primary purpose is to rank web pages, not drive traffic.

Google decides how useful your page is based on mathematical formulas that take many factors into account, including both off-page and on-page optimization. Try not to get caught in the trap of assuming that you should choose one kind of optimization over the other!

Because of the particular tool he is using, I will assume that the visitor to my website has a very nicely optimized webpage. The reason he isn’t reaping the benefits of that page is that he has totally ignored his off-page optimization.

It is important to optimize on your page, but that accounts for only 20% of your Google score, while off-page factors account for about 80%.

I can tell you this, based on my own experience; Google considers other opinions when judging the quality and content of a page. These opinions, by the way, are gathered from the websites that link to your site.

Google judges you by the sites that link to you for a given keyword phrase. Based on the quality of that site, rather than yours, they decide where your webpages should rank. As an example, if you have a website that promotes healthy eating and you have a backlink from DietPillsRUs.au, this could affect your rankings in a very negative way.

It doesn’t matter if your website promotes plus-sized sewing patterns, online car insurance quotes or vintage mortar shells, your off-page optimization will help you compete for the more popular keyword phrases. While I wouldn’t recommend spending all of your time attending to your off-page optimization, I would suggest spending about 80% of your time on it.

Please don’t assume, though, that you shouldn’t attend to your on-page optimization at all. As a matter of fact, I am going to suggest a few optimization techniques that you should always use on your page.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

19th
OCT

Optimize Your Website with These Simple Tips

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

As more and more marketing functions move to the web, businesses are at least starting to understand the requirements of ranking for keywords relevant to the business. Most however still don’t understand how Google and other search engines determine who gets top placements. The guidelines here will at least put you in position to achieve higher search engine ranks.

For businesses that want to wade into this arena, here are some guidelines that might save you the cost associated with website optimization. Bear in mind that there’s no free ride here. Expect to put some time in this effort if you really want to see results.

Consider this a short lesson in “on-page” SEO, things that you can do to your website to improve search engine visibility. This list should be applied to EACH PAGE of your site. (You should measure your results by tracking site rank and monitor your traffic with Google Analytics).

For all pages on your website, you should:

1. Pick a primary keyword phrase that you want the page to rank for.

2. Pick a couple of secondary keyword phrases related to the main keyword phrase.

3. Put the primary keyword phrase at the beginning of the list of keywords in your metatags.

4. Include the secondary keyword phrases also in the keyword metatag list.

5. Use the primary keyword phrase in the description metatag.

Don’t load in keyword phrases that you won’t be discussing on the page in either the keyword or description metatags.

6. Put the primary keyword phrase in the url (if you can). Use underscores to separate words.

7. Put the primary keyword phrase in the Title of the page.

8. Use the primary keyword between H1 Header tags in the content area.

9. I usually recommend the content follow a five paragraph essay broken up with graphics etc. Open the page introducing the main keyword phrase and mention the secondary keywords in context . Each paragraph after this should discuss a secondary keyword and relate it back to the primary keyword.

10. Put keywords in alt-text of the images. Use images to break up the text and enhance the content. Keep the images relevant.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

18th
OCT

Dear Potential SEO clients, Please don’t…

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

There are a lot of blog posts out there about how to hire an SEO firm but most of them deal with what a potential SEO client should be looking for in an SEO provider. It was time to take a different approach and instead and am focusing on what potential SEO clients should be doing during the hiring process.

Dear potential SEO clients, please don’t send a 50 page RFP and expect a small to medium SEO firm to reply. Be realistic with your RFPs. An SEO company like mine doesn’t have the time or energy to tackle a document that big. If you really want that form filled out, you should probably focus on large, national agencies.

Dear potential SEO clients, please don’t schedule 5 calls with me and then just vanish. My time is just as valuable as yours. If you’re serious about hiring an SEO firm, don’t string us along! I won’t be offended if you decided not to hire us, but please let me know.

Dear potential SEO clients, please don’t blow me off when we have a scheduled meeting. Life happens, I completely understand. Sometimes you can’t make it to a scheduled phone call and it’s out of your hands; just shoot me an email and give me the heads up. I’ve reorganized my day to make time for our call, so please don’t leave me hanging with no warning.

Dear potential SEO clients, please don’t call if you aren’t looking to hire. I can appreciate that you’re shopping around, but please don’t waste my time or yours if you aren’t serious about hiring an SEO agency.

Dear potential SEO clients, please don’t call ask for client references, to call some of our existing SEO clients, waste their time and never get back to us again. This is not a good use of anyone’s precious time.

Dear potential SEO clients, please don’t
forget that I’m here to help you! You should enter into a contract with your SEO provider like you would with any other partner. I promise to treat you with the utmost respect and to provide the best customer service I can. I hope you will try to do the same.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

17th
OCT

New YouTube Features for Music Artists

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

With 800 million people per month coming to YouTube, you have a pretty big stage to share your music, and now we’re adding features to also make YouTube your box office, merchandise table and music store.

The Merch Store

We’re launching a feature called the Merch Store that will allow YouTube partners to offer fans merchandise directly on your channel. Fans will be able to buy artists’ merchandise, digital downloads, concert tickets and even unique experiences like meetups. These features are made possible through affiliates like Topspin for merchandise, concert tickets and experiences; Songkick for concerts; and iTunes and Amazon for music downloads. We’ll be rolling out the Merch Store to music partners globally over the coming weeks, and here’s an early look:

If you’d like to learn more, we’re hosting a panel on Thursday October 20 @ Noon ET at the Mercury Lounge in NYC, sharing stories with artists who’ve found success on YouTube. The lineup includes Dru Ha and Buckshot from Duck Down Music, Julia Nunes, Karmin, Portugal. the Man and Ryan Leslie, and an RSVP is available at the YouTube Creator blog.

Whether you’re the main event, the opener or jamming from your living room, we want to give you the chance to find an audience and make music your career on YouTube.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.