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30th
NOV

The Fine Line Between Internet Marketing And Spam

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam. The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. In general spam is unsolicited emails which are part of an advertising campaign. The term spam can also apply to message board postings which are posted solely for advertising purposes. This article will examine the differences between effective Internet marketing and spam.

First we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange idea, ask or answer questions or just socialize. These message boards allow users to register and post messages. Most message boards have asset of guidelines which the users must follow when making posts. These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts.

Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business for finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. Here you may learn a great deal about the concerns of your target audience. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services.

E-newsletters and email advertising are one area of Internet marketing which is most likely to be viewed as spam if not done properly. Most Internet users to not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list. This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer. A better way to approach the concept of email marketing is to only send e-newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

29th
NOV

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Google News visitors who are logged into their Google account will now sometimes see socially promoted data on their news spotlight. The data will be promoted if a Gmail contact or a user connected on Google+ has +1′d the content.

This essentially functions in the same way as Google social search, which promotes content shared via +1 or tweets to a higher position on the SERP. The difference here is that:

  • Tweeting does not seem to have the same effect.
  • The promoted results will not always appear in the spotlight.

While it’s been shown in studies of +1’s impact on organic ranking that the general SERP is influenced by the social factor, it is as of yet unclear whether the +1 will have an influence on the overall ranking of stories in Google News.

The addition of prominent +1s and an increased importance for the button on Google News continues Google’s integration of the +1 button in their core properties. With its deep integration in Plus, these additions serve as a way to reinforce the company’s social strategy while matching socially influenced results on Bing; Bing has successfully developed and maintained a partnership with Facebook, a task Google has yet to accomplish.


Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

28th
NOV

Google Results Impacting About 9% of Traffic

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

The amount of data being hidden thanks to Google’s SSL search decision has been climbing steadily but now seems to be leveling out. The most recent research indicates that about 9 percent of referrer data is being blocked.

What Portion of Results Are SSL’d?

While each site and industry will experience the results differently, some recent data indicates that about 8.875 percent of searches are being blocked. This study was done by Conductor, which looked at five major sites.

not-provided-google-search-traffic-conductor

While the small sample size increases the potential margin of error, a visible trend is surfacing: sites peaked in (not provided) search queries on or around November 15. Since then, the percentages have leveled out, with sites declining to the 8.875 percent average mentioned earlier.

After Google announced SSL search would be implemented, effectively blocking keyword and other granular-level search data, SEOs and webmasters quickly panicked. Google spokespeople responded that webmasters should only lose data from a “single digit percentage” of searches.

However, the industry has watched as the percent of results being blocked continued to climb, with a 6.5 percent in late October turning into 11 percent on November 11, according to HubSpot.

While it’s uncertain whether the trend of leveling out will continue, and more broad-scale investigation is warranted, the Conductor research gives a general idea of what to expect. While the exact figures will vary up and down somewhat, sites should expect roughly 9 percent of referrer data to be blocked.

The Data-Blocking Controversy

After the launch of the automatic SSL searching, the community (including commenters on our Google SSL story) burst into an uproar. While some were in favor of SSL, many were concerned about the impact on their SEO.

One of the greatest contributors to the controversy was that Google made an exception for AdWords customers. Users continue to receive keyword data for ad clicks, despite what was allegedly a hard-and-fast, consumer-protection decision from Google.Derek Edmond of KoMarketing Associates wrote a guide on the SSL changes for business-to-business marketers, reminding webmasters that there are still ways to get the keyword data – even if you can’t get the same granular results. Aviniash Kaushik also has five tips for  data analysis.

For Google, the balance is tricky. Favoring webmasters has the potential to hurt privacy, while favoring users could prevent sites from targeting effectively or meeting consumer needs.Do you think Google has handled this choice well? How would you prefer things change? Leave your thoughts, complaints, and concerns in the comments.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

26th
NOV

New Google Map Ads Stir Controversy

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Google recently added bubble ads to select Google Maps locations. The choice to create new ad space has caused controversy, with some business owners concerned about the potential for reputation warfare and poorly targeted ads.

The New Ad Space

The ads on Google Maps were reported Laura Alisanne earlier this month. Alissan noted that ads were now appearing on local business listings, below the place location in the standard info bubble.

According to Mike Blumenthal, Google may have been planning for this a lot longer. Blumenthal states he’d heard in “early September of Adword Account Reps instructing large Adword clients to take out ads in Google Maps in anticipation of this rollout.”

While clearly denoted as ads, the ad exposure in the Maps info bubble raises two distinct concerns. First, that ads may cause undue trouble for locations on Google Maps. Second, that the ads themselves will be poorly and even inappropriately targeted.

Concerns with the Chaos Raised in Ad Space Expansion

It’s fairly normal for any company to seek new opportunities for monetization, and Google is far from excluded. However, the introduction of ads in the info bubble have the potential to cause some peculiar issues.

For one, it’s now possible to advertise directly against a competitor’s physical location, or even pitch a philosophical viewpoint that contradicts your own. Blumenthal tracked down this somewhat amusing example of a gay rights advocacy appearing on the NYC diocese of the Catholic church:

child-protection-services-google-map-results

Further, some businesses may have to place ads defensively to prevent showing off a competitor.

Blumenthal took up the war march, saying that the likely increase to bid cost, the unwanted exposure for competitors, and the disrespect for locations that should be given some freedom from commercialism – churches and memorials, for instance – all constituted a shameless act on Google’s part.

The Issue of Poor Targeting

Alongside the potential chaos raised in the new ad space itself, Google faces an additional challenge: targeting ads correctly. While the search query for the Maps search will be useful, and the context of the location itself points to a general direction, Google lacks the contextual data that makes display ads effective.

Even if Google targets the ads correctly in many cases, the lack of details allows competitors to more easily showcase ads and decreases the ad’s effectiveness for advertisers. At least in this regard, this seems like a situation where nobody wins.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

25th
NOV

Boost Your Online Business With Internet Marketing

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Is internet marketing something you’re trying to succeed at? There are lots of people who have tried it and failed. This is definitely not something that’s exclusive to only you. There’s a big learning curve with Internet marketing and in this article we’ll be sharing a few simple tips to help you with your efforts.
You need to know that the most important aspect to internet marketing is choosing the correct niche. There are many elements that determine whether or not you’ll succeed in internet marketing, but the niche you choose is by far the most important one. The niche of your choice will have an influence on the rest of your internet marketing venture and so it can make you or break you. It’s best to select a niche you feel confident about. If you choose niches you have no passion for, you will display this in your marketing efforts. Not only that, but you need to choose a niche that is specific and not too widely targeted. You will be able to avoid the majority of the competition that way and you’ll also be able to service the market in a great way. If here aren’t people competing against you, you’ll easily be able to take over any niche. You will also be able to get a higher place in the search engines with a lack of major competition. You will have to deal with additional succeeding factors, but not until much later, and only after you’ve chosen a niche you can work with.
Internet marketing will see you designing a website that will help you promote products and services. Your website will then experience traffic from the search engines and also from the recommendation for others to come and visit. But one important thing that you should consider when creating your site is to choose a reputable web hosting. You always want people to be able to access your site and any downtime will be unacceptable. If you choose the wrong host, you may find that your site goes offline regularly. People who come to your site won’t tolerate that and they’ll likely find some other site to visit. You don’t want to lose all of the people who subscribe to your site due to the error. Your site should be working no matter when you decide to sign in. For that reason, only decide on a host that can offer an uptime guarantee.
Getting a host with good customer service is also important.Internet marketing requires obtaining the best value from the customers you deal with. This doesn’t just refer to reselling to that same customer, but you should be urging that customer to tell his friends about what he’s purchased. People will often spread the word to others when they’ve discovered something extraordinary. Individuals often find it rewarding to talk about something they find amazing. If you can put lots of potential into your product, they won’t be able to wait to tell everyone in their lives.
All in all, internet marketing is a very important part of making a website a success. You will want to follow these tips and tricks if you ever hope to make the kind of money you want to with your online business.


Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

24th
NOV

Facebook: 1 in 10 Ticker Stories Could be Ads

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Facebook has found a way to put more ads in front of more people. Why is that a bad thing?

The latest uproar involves Facebook’s move to include “sponsored stories” in the home page Ticker. The Ticker, which I still don’t have, is made to quickly deal with all of the boring notifications generated by your friends when they do something:

Susan bought a duck in Farmville. Grant listened to “Don’t Stop Believing.” Natalie commented on “Cute Puppy Plays with Baby” video.

Now, in addition to those updates, you’ll see things like Andrew, Carl and Corky like Triscuts – Sponsored.

In other words, more information that you could live without.

A spokeswoman told the Huffington Post that up to 10% of a person’s Ticker could be ads. And I’m assuming that the use of the word “ad” was the Post’s choice, not the actual verbiage from Facebook. You see, the only thing that really bothers me about the whole concept is their use of the phrase “Sponsored Stories.” I’m a writer and these profile-connected blurbs are not stories. They’re ads who have hitched their wagon to a friend of a friend.

The reality is, as a user, I don’t mind ads showing up in my Ticker. . .if I had a Ticker. They’re unobtrusive and short-lived, unlike the commercials on my favorite TV shows.

As a marketer, I say ‘yeah’! It’s one more place to catch the eye of a potential customer. After that, it’s all about the cost verses the return. I imagine, for some businesses, it will be worth the investment.


Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

23rd
NOV

Qualities Of Successful Internet Marketer

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Internet marketing is a goldmine for the person who knows how to mine it; and yet there are many aspiring Internet marketers who are still confused about what to do online. The reason for this isn’t complicated; it takes time to build quality results and most people aren’t patient enough for this. The best Internet Marketers understand how powerful Internet Marketing can be and they’ve worked really hard to make the most out of it. Some qualities, however, are important to guarantee success and we’ll talk about them in this article.

Here are three things that you need to find the qualities that help you reach success.

Don’t play down the ability to see the bigger picture; successful Internet Marketers know how to connect the dots that help them keep working toward bigger goals. This is how they just seem to know which step is the most logical to take when they are trying to overcome hurdles to reach higher levels of success. So if you’re having problems finding your footing as you work toward financial freedom with Internet Marketing you need to take a look at the bigger picture to see what it is that you are doing wrong.

Every Internet marketer out there who has found success has taken risks. Without taking a risk or two you won’t ever find chances to grow because opportunities are only available to people who look for them in brand new places. When you risk failing and leave your comfort zone, you’ll be a new person and your IM business becomes more like a fun challenge than a mundane job. It’s important to take risks when you need to–what’s the worst that can happen? A lot of the time finding success as an Internet marketer is dependent upon this one thing.

Making a big and successful name for yourself as an Internet Marketer can take years and most of the time those years are rocky and hard to get through. If you want to make it big in Internet Marketing then the most important thing you need to do is be active. Don’t go dormant because people in the online world forget you very easily; be active in every possible way, right from the social platforms to forums/discussion boards.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

22nd
NOV

Google Is Focused On Site Speed

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Google freely admits they use site speed as a ranking factor. That right there should be enough of a reason to make you care about the speed of your site. While site speed doesn’t carry as much weight as some of the other 200 odd signals Google takes into account when ranking your site, the fact that the search giant has bothered to let us mortal site owners know tells me it’s worth focusing on.

Even though the video is a few years old (and some of their predictions have already come true!), it still has some valuable information to think about. One point in particular sticks out to me: like the developers at Google say, making faster websites means a faster web overall, which is great from the user perspective. Be honest with yourself, when you are surfing the web (not for anything in particular, just cruising along) are you willing to wait ten seconds for a page to load before you decide if it was worth the wait? How about 8 seconds? What about 5 seconds? We live in a gotta-go world where almost all of our communication is instant. If you’re not willing to wait around for a site to load, why should you expect visitors to your site to be any different?

Google has run a series of studies on site speed and the long-term effect on the end user. Basically, they realized that the longer a person had to wait for the search results to show up, the less overall searching they did overtime. Google, like every other website, is trying to increase the amount of business they do online. Your website might sell high-end culinary utensils; Google sells information. In order to keep their target audience happy, Google has done everything they can to up their site speed. (Have you noticed that they sneak in how long it took to find X listings at the top of the SERP?) If you want to keep you target audience engaged, you need to think about improving your site speed as well.

In a more recent video about site speed, Matt Cutts says “It’s always good to see if you can move a little bit faster and try to return results to users a little bit faster. It makes your website experience more fluid. It makes your users happier. There are studies that say the return on investment is definitely worth it. But at the same time, I wouldn’t stress overly about it.” To me, Matt Cutts is saying that you should focus on site speed because it directly impacts your end user, not just because it might affect how well your site ranks.

Site speed is only 1 of the 200+ ranking factors Google is currently using to rank your website, so a site that loads in 4 seconds doesn’t necessarily have an advantage over a site that loads in 6. There are a lot of other factors that come into play. However, site speed is one of those factors that website owners can easily improve, and it’s worth doing so when possible.


Peter Zmijewski
is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

21st
NOV

Google Panda Update Goes International: Time to Solidify Keyword Research Strategies Overseas

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

It seems like the controversial Google Panda update has gone beyond its traditional English market updates and went on to conquer other markets. We all remember how Google Panda was feared in America when it struck just a few months ago, and the dreary results it promised local users, as it invalidated the black hat techniques of many web content makers and re-ranked search results based on a new criteria especially designed according to site trustworthiness.

Now there also have been updates in other markets, and, as it was announced that there would be algorithmic search improvements as well for different languages. Such a change would have an impact of  6 – 9% of queries to some degree that will be noticeable to a user. This will be quite low compared to the first launch of Panda, which has made an effect on 12% of English queries, to some degree.

There already has been a big growth for rankings in markets abroad, and this has been proven to be more greatly profitable for years to come. With this in mind, the Google Panda update has seemed to be something a lot of people could pick up on. As things seem to be on track for Google, one could let down their guard easily. But success has proven not to be lasting. In diversifying your optimization efforts and pinning your focus on different traffic channels, algorithm switches could be handled.

Now that you have noticed such a trend for SEO updates, it may be time for you to strengthen your SEO campaign using a strong and effective keyword research tool. KeywordSpy, for example, indexes data from different nations, and covers different languages as a result. In that manner, you can get the words you need. You could spot keywords used by websites based in countries as far as Sweden and Malaysia, as well as find out keywords that are strong in the languages used in those nations, so such is a possibility.

Keep in mind though, that just like what happened in the US regarding the update, you need to concentrate on solidifying your content, and using the keywords in making your content more searchable. Make sure you address all the questions presented earlier in the Google Panda criteria just as discussed in prior write-ups, and you stand a lesser risk of getting affected in the search engine standings.


Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

21st

Google Checkout Becomes Part of Google Wallet

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Google has decided to combine its payment-oriented services. Google Checkout users will be prompted to migrate to Google Wallet on their next login, while webmasters will be guided through a transition early next year.

What the Transition Means

For Google Checkout users, the transition may seem at first like just a shift in branding. However, by transitioning the account details – including payment information and shipping address – into the Wallet platform, Checkout users will be able to more easily set up the Google Wallet app. While use of the app is certainly not necessary, the transition will serve as a new window of exposure for Google’s mobile payment system.

Meanwhile, those using Google Wallet for in-store payments will be able to use their same account information for online purchases anywhere that Google Checkout was previously used. The payment information stored in Wallet, including the Citi MasterCard (the first card that partnered with Google) or Google prepaid card, will be available for online purchases.

In brief, by combining the two services, Google is increasing the value of Wallet and giving users an additional incentive to sign up. Since more users will likely register, that also means store locations who use the NFC technology and webmasters using the Google for payments will appeal to a wider audience.

How the Transition Will Happen

As outlined by Google, Checkout users will simply be prompted to make the transition the next time they log in. The transition will primarily involve accepting a new Terms of Service agreement.

Webmasters won’t have to make any changes at this point, but will automatically be able to accept payments through Google Wallet. Early next year, the images used for Google Checkout will be migrated to the Google Wallet branding.

Google is also introducing some additional features, partners, and options for Google Wallet. For purchases made on the mobile web, Google is trying out a simplified payment process designed for the mobile experience. At this time the service is being offered only to select merchants, with prominent partners including Fandango and MovieTickets.com.

Google is also spreading to new partners, including Gap Inc stores in the San Francisco Bay Area. Over 65 Gap-owned locations will now accept NFC payments via Google Wallet.

Additionally, to promote Wallet services to residents of areas that have a notable number of partners, Google is going on tour, introducing San Francisco, Los Angeles, Washington, New York, and Chicago to how Wallet works while chipping in for purchases.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.