Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski
So now you are ready with the text you have put in your website. But do you neglect that you would have to input data for the photos. Not a lot of people are aware that you to could work on optimizing the images so that a site could be more visible on search engines.
Indeed, a lot of us regularly omit the use of images in our plan. Not a lot of people realize that the images can contribute to a site’s optimization, and neglect that aspect. But now, slowly people are beginning to realize that including photos can do wonders for a site, more so if they are designed to do so. Here we show you how they could be as valuable as keywords in making a website rank, through some effective bullet points.
Choose photos that would not only describe your site well, but will also give it an appealing look. These days, sites are not just about mere content in ranking high, they have to continue capturing the interest of the viewer. Just look at the recent Google Panda series of updates which have lowered the ranks of sites found to be suspicious in content. If you want to keep the integrity of content high, you should make sure the photos are in harmony with the content, and will seek to improve it.
After choosing the photos, label them using keywords that would best describe the photos. In effect, these are also keywords that you would want to rank for. If you have a Blackberry Torch, label it something like blackberry_torch.jpg. For an iPhone 5, label it iphone_5.jpc, and so on. The objective here would be to get people to visit the site, and they usually do that by searching for keywords. Here, you can utilize KeywordSpy’s related features to find this data. Similar and related keywords provide you with the similar terms you would need for your images to rank. Just search for a keyword through the search bar, and then check out the Similar and Related Keywords tabs to find terms pertinent to you website and the images it contains. Make sure you also get keywords that are high in metrics, notably in ROI, as this could impact how well images will perform.
Also, put a lot of emphasis on the photo’s EXIF file. You would need this. EXIF, by the way, stands for exchangeable image file format. The format makes sure that a lot of metadata regarding an image to be stored and embedded in the file. While EXIF data could not be used directly by search engines with regard to ranking much, the data will be displayed on websites with regard to images, and then after that you can have an influence on the relevance of the image.
Make sure that you employ good ALT text and Title parameters. Such should also reflect the content of the image and add to the strength of the keywords. These factors will inform the search engines about the content of the image, being of use to audio browsers that are employed with those who are visually impaired.
Make use of the newly implemented Schemas protocol which has been put into practice by Yahoo Bing and Google. The Schemas format makes use of Micro Data, which hooks up pages semantically in order that search engines will use content with similarity to the protocol of Microformats. Using this format will not just aid your site to have a local signal, it will also inform the search engine that an image would be the most significant one to group with you business.
Also, when you post an image to Facebook, you will also be asked to put a specification for it for the Open Graph protocol. This bears a similarity to Schemas protocol; however it is specific to Facebook, informing them what the website is, and would help in specifying how the company’s information, and how it will be showed in the different locations in Facebook. If a Facebook “Like” button is placed on the site, Facebook will then locate the Open Graph coed in crawling the page, using the details on the page as information is derived. Making use of the information will guarantee you that the image will show up in a good place. You should consider Open Graph as it is quite easy to implement, going within a page’s heard tags, and not in conflict with the other semantic protocols.
Add an image to Flickr, and then link back to your website from it. Flickr is indeed a site that helps with optimized photo sharing, and would ask of users to exert a lot of effort for a photo’s page to work for SEO stuff. You only need an account, and upload a photo from that point. Once you have done the uploading, upload your photos, tag it with the business name, then make a good description of the business.
Put an image relating to your business on your blog. Before social media, your blog was already there, so make use of it. This step could either be used in the About Us portion of the blog, or even in an entry portion of the blog. Just make sure that you still use the same label, complete with the keyword that you would like to use for the image, as you have researched from keyword tools such as KeywordSpy.
Send an image to Wikipedia to help its SEO bearing. While the webpage has shown reluctance to people overusing the site, they have actually allowed a section for posting links and images. One thing you have to remember though in putting up the image, you should make a specification for one of the Creative Commons licenses, including one that would ask for attribution. When you put in your description in the Summary, you could indicate that the image was given by your business name, and then you can give back to your site.
Images are often overlooked when you want to optimize a site. So, now that you know the advantages of capitalizing on images, it would help greatly to bring back focus to this aspect and try to optimize images more. It will pay off for you in the end through higher rankings, increased traffic for your site, and more demands for linking.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing Guru he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Tags: Internet Marketing Guru, Peter Zmijewski