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27th
JAN

Adwords Express Can Now Be Availed of in UK and Germany

Posted by peterzmijewski | Filed under Internet Marketing

Great news for PPCs and SEOs based in Britain and Germany! Google has stated that AdWords Express would now be available to these markets. As we all know, the AdWords Express feature was released in the year to aid local merchants to give their ads a local center.

Through this specialized version of Google AdWords, you impart to Google local business information, phone, address, website, hours of operation and the like. This information will then put up relevant ads for users as well as Searchers with a basis on the browser. The users will then be able to see the Google places page, including the website and information. It will also reveal reviews received from customers.

Of course this would only mean that UK users and Germany users would have to work double time on their keyword research. In that regard, you could then scour their domains and get the keywords they are ranking for.

For the UK, our Research database is updated daily. So you can count on real time results for your market, giving you an edge in the UK market, just as seen in the example below, depicting Amazon UK:

Moving on, KeywordSpy is actually one of the few keyword tools that cater to the German market. With very timely updates, you could keep abreast of the German market, which would incorporate even Romanized spellings.

In addition, the UK and Germany are also available in the Tracking feature. The Tracking feature is a real time tool utilized for monitoring the performance of specified user keywords. Apart from these countries, you can also go across the three search engines (Google, Yahoo and Bing).

Finally, you could see them in the Affiliate Intelligence feature. In this feature, you could spot the active affiliates networks for each country and the affiliates present in each.

You would have to go to the said country in the site, conduct a search and then reveal the keywords and ads utilized by the affiliates in the said countries.

From knowing country information about affiliates, you could dig deeper to uncover information from the domains themselves, plus the particular ads and products that cater the affiliate services.

Having knowledge of such keywords for the said markets, you are now well equipped for the challenges of such markets. You can now easily bring your new campaign to a whole new level.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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27th

Some Interesting Ways to Find Images

Posted by peterzmijewski | Filed under Internet Marketing

Finding free images for your blog, presentation and project can be a hassle. Here are some ways to find free images. Most of the sites provide photos that can be used for any purpose, private or commercial.

These are the ones with the best photos and the least confusing license agreements.

Burning Well

At Burning Well you can browse and search a large collection of images donated by photographers from around the world. All images are in the public domain, so you are allowed to use them freely for any purpose, commercial or private.

Everystockphoto.com
On Everystockphoto.com you can browse or search 12,263,074 free photos. The photos come from many sources and are license-specific. You can view a photo’s license by clicking on the license icon, below and left of photos.

Flickr
Many photographers on Yahoo’s popular photo sharing service Flickr tag their photos with Creative Commons licenses. Millions and millions of photos are available in Flickr’s Creative Commons repository. There are different Creative Commons licenses, some of which restrict the use of the photo to non commercial use. Here is an explanation of the different Creative Commons licenses.

FreeFoto.com
FreeFoto.com is made up of 132,413 images with 182 sections organized into 3636 categories. The photos are free to use however you like, but a link back and attribution are required. See the free use rules. You can download with watermark or use the Share option for your blog, website or social network, which gives you an embed code to copy and paste to your site of choice.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing Guru he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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27th

Utilizing the Modified Broad Match Keyword Type

Posted by peterzmijewski | Filed under Internet Marketing

Sometimes, it takes a different type of text to get your message across, notably on search engines. But what if it is not enough to draw in the clicks that you need? Maybe it would help if you had a search function that would locate your term at the soonest and make you more accessible to your prospective clients. In this regard, making use of the modified broad match option for Google AdWords could come in handy.

First, you have to understand the modifier. The plus sign would be the symbol for modified search. To make clear on this, to use this type properly, you just type in a keyword or keyword string with “+” before the keywords you would like to change. Afterwards, the match type you would input in the Adwords interface would be “broad”. Now, for the different match types, here they are:

1) Fully Modified Broad Match Keyword – this would mean a + modifier right before every word in the keyword string. As long as all words in the term appear in the client’s search, they will generate the said ads. For example, your broad match pairing would be for the keyword “racing sports magazine”. When added with a modifier in Google Adwords, it appears as “+racing+sports+magazine”.The keyword the client will use to generate the ad should have all the terms racing sports magazine in it, no matter what the order. Example of valid terms include: fast racing sports magazine, sports magazine for racing, recent magazine about racing sports, etc.

2)Dual Anchor Modified Broad Match Keyword – Such a match would have two words that will appear in the complete keyword and leave out one that can be not included in any valid query. Say we apply the match type sports magazine just to those two last words. Thus, the format “racing+sports+magazine” when creating the broad match, with only the word racing not having the plus sign before it. While racing is still in the match type, it does not necessarily have to be included to trigger the ads, unlike the two aforementioned terms. For the example above, it would be monthly sports magazine, sports magazine for bikers, etc.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing Guru he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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27th

Most Attractive Employer in the World

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Universum has also released their global talent attraction index and found that, in evaluating the preferences of 160,000 career seekers in the world’s 12 largest economies, Google comes out on top. Study participants are students with either business or engineering backgrounds. Google placed first in both categories.

Other tech companies to rank high in the Global Top 50 Business index: Microsoft (6th), Apple (9th), Sony (11th), and IBM (16th). Google has led this category for three years in a row.

“The talent market for business career seekers is being dominated by the professional services firms, known for being great places to launch a career, and by companies that offer a new working culture in a dynamic environment. For the last 3 years we have been seeing Google leading the pack and it will take a strong player with a clear talent strategy to steal this number one spot,” said Lovisa Öhnell, head of Research and Consulting at Universum.

In Engineering, Google stayed on top, while IBM bumped Microsoft out of second place. Also in the top 10: Intel, Sony, and Apple in fifth, sixth, and seventh, respectively.

“The software industry is highly dependent on its human capital, hence the efforts to attract and retain the brightest minds in the world. There’s a new working-culture paradigm today – the relaxed & creative office – and part of it we owe to this industry,” said Carlo Duraturo, Global Account Director at Universum.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing Guru he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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27th

Pointers On How To Optimize Images for SEO

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

So now you are ready with the text you have put in your website. But do you neglect that you would have to input data for the photos. Not a lot of people are aware that you to could work on optimizing the images so that a site could be more visible on search engines.

Indeed, a lot of us regularly omit the use of images in our plan. Not a lot of people realize that the images can contribute to a site’s optimization, and neglect that aspect. But now, slowly people are beginning to realize that including photos can do wonders for a site, more so if they are designed to do so. Here we show you how they could be as valuable as keywords in making a website rank, through some effective bullet points.

Choose photos that would not only describe your site well, but will also give it an appealing look. These days, sites are not just about mere content in ranking high, they have to continue capturing the interest of the viewer. Just look at the recent Google Panda series of updates which have lowered the ranks of sites found to be suspicious in content. If you want to keep the integrity of content high, you should make sure the photos are in harmony with the content, and will seek to improve it.

After choosing the photos, label them using keywords that would best describe the photos. In effect, these are also keywords that you would want to rank for. If you have a Blackberry Torch, label it something like blackberry_torch.jpg. For an iPhone 5, label it iphone_5.jpc, and so on. The objective here would be to get people to visit the site, and they usually do that by searching for keywords. Here, you can utilize KeywordSpy’s related features to find this data. Similar and related keywords provide you with the similar terms you would need for your images to rank. Just search for a keyword through the search bar, and then check out the Similar and Related Keywords tabs to find terms pertinent to you website and the images it contains. Make sure you also get keywords that are high in metrics, notably in ROI, as this could impact how well images will perform.

Also, put a lot of emphasis on the photo’s EXIF file. You would need this. EXIF, by the way, stands for exchangeable image file format. The format makes sure that a lot of metadata regarding an image to be stored and embedded in the file. While EXIF data could not be used directly by search engines with regard to ranking much, the data will be displayed on websites with regard to images, and then after that you can have an influence on the relevance of the image.

Make sure that you employ good ALT text and Title parameters. Such should also reflect the content of the image and add to the strength of the keywords. These factors will inform the search engines about the content of the image, being of use to audio browsers that are employed with those who are visually impaired.

Make use of the newly implemented Schemas protocol which has been put into practice by Yahoo Bing and Google. The Schemas format makes use of Micro Data, which hooks up pages semantically in order that search engines will use content with similarity to the protocol of Microformats. Using this format will not just aid your site to have a local signal, it will also inform the search engine that an image would be the most significant one to group with you business.

Also, when you post an image to Facebook, you will also be asked to put a specification for it for the Open Graph protocol. This bears a similarity to Schemas protocol; however it is specific to Facebook, informing them what the website is, and would help in specifying how the company’s information, and how it will be showed in the different locations in Facebook. If a Facebook “Like” button is placed on the site, Facebook will then locate the Open Graph coed in crawling the page, using the details on the page as information is derived. Making use of the information will guarantee you that the image will show up in a good place. You should consider Open Graph as it is quite easy to implement, going within a page’s heard tags, and not in conflict with the other semantic protocols.

Add an image to Flickr, and then link back to your website from it. Flickr is indeed a site that helps with optimized photo sharing, and would ask of users to exert a lot of effort for a photo’s page to work for SEO stuff. You only need an account, and upload a photo from that point. Once you have done the uploading, upload your photos, tag it with the business name, then make a good description of the business.

Put an image relating to your business on your blog. Before social media, your blog was already there, so make use of it. This step could either be used in the About Us portion of the blog, or even in an entry portion of the blog. Just make sure that you still use the same label, complete with the keyword that you would like to use for the image, as you have researched from keyword tools such as KeywordSpy.

Send an image to Wikipedia to help its SEO bearing. While the webpage has shown reluctance to people overusing the site, they have actually allowed a section for posting links and images. One thing you have to remember though in putting up the image, you should make a specification for one of the Creative Commons licenses, including one that would ask for attribution. When you put in your description in the Summary, you could indicate that the image was given by your business name, and then you can give back to your site.

Images are often overlooked when you want to optimize a site. So, now that you know the advantages of capitalizing on images, it would help greatly to bring back focus to this aspect and try to optimize images more. It will pay off for you in the end through higher rankings, increased traffic for your site, and more demands for linking.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing Guru he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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27th

Internet Marketing Consultant

Posted by peterzmijewski | Filed under Peter Zmijewski

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us

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24th
JAN

We Are More than Just an Appealing Image – Bing

Posted by peterzmijewski | Filed under Internet Marketing

Went to Bing lately? If this is so then you may have seen a slight tour of the home page of Bing.

A slab appears at the top that says “Bing is more than just an appealing image. See why “. You must then be presented with buttons for “show me” and “no thanks”.


Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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23rd
JAN

Real-time Information about Twitter

Posted by peterzmijewski | Filed under Internet Marketing

To make the proper distance from social networking tag, Twitter tried this in past.  It has not worked. People still think of Twitter as a social network.  That is not all that Twitter is considered, but if not a social network then what else? Facebook? Google +?  They are all getting more like each other. Interestingly enough, Facebook has tried to distance itself from the social network in the past as well. Google + Google was considered to be a “social”.

At the old conference today, Twitter co-founder Jack Dorsey quoted as saying that he is not a Twitter especially social. Liz Gannes at all things d reported that Dorsey considers the 3 most important words to describe Twitter to be: the public, in real time and simplicity. Not social. Gannes quotes him:

“We certainly see it as a part of what social Twitter people only,” Dorsey said. “We have this information, think of it as a utility and communications network.”

Again Twitter has made over & over.  Still, Twitter keeps adding features, opting to become the platform for some of the functionality previously provided by popular third-party services.

In the real time information Google & Twitter are the great competitors. Now it’s too defensive in full search results Google started integrating Google + content.

Google said in the past that will likely result real-time search backwards, which is once invoked by an agreement with Twitter.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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19th
JAN

Search Conversations With Video Updates in Google+

Posted by peterzmijewski | Filed under Internet Marketing

In the second week of the new year Google has really around Google+ engine.

One day after this was discussed with the new Google+ photo meme function and Analysis of the plugin, look for the realization of the auto company has a handful of new tools to adjust the user experience.

I’ll start with my favorite “: the ability to connect to the chat from search results on Google + sharing the current stream. Search for, say, Android, and results.

You can choose to make a post right from the results by clicking on join the discussion about android prompt:

After posting the submission from search results page includes a link back to the original search stream to allow others to engage in the conversation.

What’s the function here for liking? This has the potential, as Twitter conversation especially if people use hashtags throughout the whole use as breadcrumbs.

Next up is self-reflexive communications aspects: able to record video with webcam and share the ability to Google +.

Source: Googlewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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18th
JAN

With Praise, Confusion and Dread: The Early Twitter Reaction In terms of SOPA

Posted by peterzmijewski | Filed under Internet Marketing

Due to Twitter not take part in SOPA people enable to take site and convey their consent or aggravation with the effort.

A lot of high profile sites have already started their blackouts to dissent controversial legislation. On Wednesday midnight, Wikipedia went dark, such as WordPress, Boing Boing and the Minecraft. Sites like Google and Craigslist, participate to a lesser extent-Google’s homepage features a blacked out logo and Craigslist is the temporary landing page detailing their opposition to the Bills. Both of these places are still fully functional, however.

The early Twitter reaction gathered under the #SOPABlackout hashtag:

Of course, some in the Twitterverse are freaking out in terms of Wikipedia blackout day:

Now you can share your opinion regarding SOPA with us by commenting.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

SOPA Blackout Day: The Early Twitter Reaction

Praise, confusion, dread

Since Twitter is not participating in the SOPA Blackout today, people are able to take to the site to express their support and/or frustration with the effort.

Many high-profile sites have already begun their blackouts to protest the controversial legislation. At midnight on Wednesday, Wikipedia went dark, as did WordPress, Boing Boing and Minecraft. Sites like Google and Craigslist are participating to a lesser degree – Google’s homepage features a blacked out logo and Craigslist has a temporary landing page detailing their opposition to the bills. Both of those sites are still fully functional, however.

The early Twitter reaction gathered under the #SOPABlackout hashtag is mostly supportive:

I love it! #SOPAblackout 9 minutes ago via web · powered by @socialditto

i feel sorry for all the students who have to prepare presentations and reports for their studies!
#wikipedia #SOPAblackout 12 minutes ago via Twitter for Mac · powered by @socialditto

I’m proud of you, Internet! #SOPABlackout #Google #Mojang #Wikipedia 17 minutes ago via web · powered by @socialditto

If you’re not tweeting about #SOPAblackout or #SOPA, your tweet is probably unimportant. 20 minutes ago via Twitter for iPhone · powered by @socialditto

Folks, thanks re #SOPABlackout but the team gets the credit, my role doesn’t matter. 27 minutes ago via TweetDeck · powered by @socialditto

✹ Today we stand united and fight as darkness sweeps across the Internet. Will you join us on this historic day? Rise up. #SOPAblackout #J18 1 hour ago via web · powered by @socialditto

Of course, some in the Twitterverse are freaking out, especially when it comes to Wikipedia’s blackout:

HOLY SHIT I NEED TO USE WIKIPEDIA RIGHT NOW WHAT THE HELL IS GOING ON!?!?!?!?!?!?!??!?!?!?!! 31 minutes ago via web · powered by @socialditto

#TheresNoReason for wikipedia to be fucking blacked out 14 minutes ago via web · powered by @socialditto

WTF Wikipedia !!!!!!! The one day out of the year I need you and you do some black out bullshit !!!! 10 minutes ago via twicca · powered by @socialditto

The reaction regarding the Google semi-blackout is mixed:

Why didn’t google blackout too???? 9 minutes ago via web · powered by @socialditto

Why is everyone talking about a blackout? I can still google… 9 minutes ago via Twitter for iPhone · powered by @socialditto

So proud of Google for taking part in the SOPA protests. Check out their homepage, they’re totally doing a “blackout”. 3 minutes ago via txt · powered by @socialditto

Love the Google blackout banner #stopSOPA 1 minute ago via Twitter for iPhone · powered by @socialditto

Some are already fearing the reddit blackout, which will begin at 8am EST:

Wikipedia and reddit blackout? Well, as long as Pornhub is still up and running, we won’t have to resort to… cannibalism. 6 minutes ago via Twitter for iPhone · powered by @socialditto

TIL Nothing because of the Wikipedia blackout http://t.co/QoH5nKwh 16 minutes ago via twitterfeed · powered by @socialditto

Just finished my reddit binge before tomorrow blackout. Hopefully this fix will last me the next 24hrs. #stopsopa 34 minutes ago via Twitter for iPhone · powered by @socialditto

What do you think about the SOPA blackouts

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