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29th
FEB

Google Discovery House

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

We’re just as excited as you are to roll into Austin this year for South by Southwest Interactive 2012 for another Texas-sized festival packed with BBQ, margaritas, and the most exciting digital chatter of the year. This year, we’ll be packing up some of our favorite things about Google and bringing them with us to the “Google Village” on Rainey St. – just a few steps from the Austin Convention Center.

We hope you’ll join some of the 40-plus Googlers participating in panels and discussions around the SXSW festival! Our participation kicks off on Friday, March 9  in a fireside chat where senior vice president Vic Gundotra will discuss the future of the Google+ project with Guy Kawasaki.

Then, on March 10-11 at the Google Village you’ll find:

  • Android House with the latest and greatest from Android, complete with live music and a look at cool entertainment for your device
  • Google Maps House packed with cool ways to make the most of Google Maps and the places you know and love
  • Developer House with an exciting day of building LEGO race bots and gearing up for the ultimate rumble Sunday evening. Learn more on the Developers Blog
  • Discovery House where you can learn about our latest creative and advertising products, and see how Google can help you and your clients make the most of the web

As members of the advertising community, we’d love for you to come join us at the Discovery House in particular, where we’ve got a diverse lineup of discussions, teaching sessions, and social events. There’s something for everyone:

  • Come learn how we’re working with our partners to bring together creativity and technology in new ways, and re-imagining what online advertising can be. Be sure to stick around for our re-imagined happy hour, with a new take on classic cocktails.
  • Participate in engaging seminars about the latest in mobile marketing, the coolest things that Google+ users are creating with Hangouts, and how to make the most of consumer insights.
  • Want the full schedule.

Come swing by and have a drink on us in Austin – we’d love to hear all about everything exciting and innovative that you’re seeing and hearing around town, too.


Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

28th
FEB

Title Tags For Search Engine Optimization

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Today we’re going back to basics. And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn’t stop them being helpful.

Meta Tags

First let’s talk about meta tags. Meta elements are HTML or XHTML elements used to provide information about a web page for the search engines and website users.Such elements must be placed as tags in the head section of a HTML document. These elements are the:

  • Title Tag
  • Description
  • Keywords

What is a Title Tag?

Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about.

Quick Checklist

When you’re writing your title tag what do you need to know? Here’s a quick checklist with some tips on how to write optimized title tags:

  • Length: Title tags should be a maximum of 70 characters long, including spaces.
  • Keyword Placement: Your most important words  need to be first in your title tag, with your least important words being last in the title tag . However, if you’re working in a language that reads right-to-left, then it is reversed, and it would be least important to most important.
  • Keyword Separation: Use pipes | to separate important phrases.
  • Wording: Keep your important phrases short and simple. Leave out words that would make it read like a sentence.
  • Company Name: If your company name is not part of the important phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag. Some SEOs will tell you to leave it out. You can leave it in for branding purposes – so people will see the brand and click. This isn’t valid for all sites.
  • DON’T DUPLICATE Title Tags: They must be written differently for every page. Don’t mass replicate your title tags.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.


27th
FEB

Ways to Create a User-Friendly Website Registration Process

Posted by peterzmijewski | Filed under KeywordSpy

As a user, registering for websites is no fun. Because it’s on a computer, it’s only slightly less annoying than filling out paper forms falling somewhere between standing in line and watching water boil on the spectrum of most tedious activities in the world. But it’s part of doing business in the online world, and because most website visitors are quite used to the process, they’ve also come to have pet peeves over UX and UI choices businesses make around their registration process.

1.) Build value around registration. Right off the bat, explain why a visitor should register with your site, like Mint.com does below. Notice how little copy they use to describe the benefits  a large, clear heading with a few bullet points laying out the value of registering with the website is all that’s needed to quickly explain to a visitor what registered users can do.

2.) Eliminate as many fields as possible. Just as with landing pages, the fewer form fields you can get away with in your registration process, the less likely you’ll suffer mid-form abandonment. Consider what information you absolutely must gather. And if you’re asking  for information that isn’t required to help with your lead nurturing, make sure those fields are clearly marked as optional so users know they don’t need to divulge that information.
3.) Break up long registration processes into steps. For many e commerce sites, the registration process is combined with the checkout process, which means a bigger time investment and more opportunities for users to get frustrated. Break up the process into clearly labeled steps, like Mod Cloth.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.


23rd
FEB

Microsoft Advertising Blog

Posted by peterzmijewski | Filed under Internet Marketing

This time of the year rocks at Microsoft Advertising. From Skype inventory expanding to Asia to our new People Powered Stories social advertising solutions, there is so much exciting stuff going on across the business. On top of everything, I get to travel around the region with Rich Media Rocks, our annual road show dedicated to harnessing the power of rich media to tell innovative and powerful digital stories. We will host events in Taiwan, Malaysia and India over the next two weeks.

This year, Rich Media Rocks will focus on Microsoft Advertising’s commitment to make it easier for brands to launch digital ad campaigns at scale while also giving creative’s new and powerful canvases upon which to tell their stories. As part of that commitment, Microsoft Advertising was one of the first publishers to adopt all six IAB Rising Star Solutions in the U.S., implementing five of them already in Asia. Additionally, we worked alongside multiple partners to implement the IAB Filmstrip that we developed, and are very encouraged by its broad adoption. Here is a great example of Filmstrip in action from Ireland.

We are also very happy to bring our newest IAB ad solution, Page Reveal, to Asia beginning in March. Page Reveal is built to spark curiosity from the consumer while delivering high impact campaigns for the advertiser. The rollover reveals key images from the ad unit until the full creative is displayed in a user initiated page take-over. The large canvas provides a unique storytelling opportunity for automotive to electronics, and everything in between.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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22nd
FEB

New Ads Sitelinks Enhancement In Google

Posted by peterzmijewski | Filed under Internet Marketing

Google is upping its game with ad sitelinks update. While more clicks for advertisers there are more options seen & provides by new sitelink. The average Google says Click Through Rate (CTR) is 30% high for ad with sitelinks than those without.

2009 launched of Ads sitelinks. Sitelinks AdWords advertisers offer the ability to show six links to specific pages on your website. Sitelinks will appear on searches for the exclusive brand conditions and top-ranked ads with high quality scores.

Ad with sitelinks seen on Google search results which throws light on qualitative ads and account with active ads closely related to sitelinks in your campaign. On comparison with 2 or 3 sitelinks these ads with many companies has higher CTR.

While Google is testing these ads with “test”. How it works is not properly sure. There is no information about how these components work for user’s account.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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17th
FEB

Brand’s Timeline – Inside the Box Start Thinking

Posted by peterzmijewski | Filed under Internet Marketing

Facebook first event is going to be conduct on the leap year day (February 29) by Facebook. It is specially conducting for online marketers. Simultaneously AdAge believes they will bring a big announcement “Timelines for brand pages”.

It might be sound as good sound. Not be bad sound as panic.

Last year, David Fischer, Facebook VP of Marketing and Business Partnerships, told AdAge , “Timelines for business would not be a same as common people’s Timelines. With consistency in words Timeline would have the general layout, graphics heavy with an emphasis on activity boxes.

For brands, the activity boxes probably will embrace the information from the tabs on the page their brand.  And for common people in these boxes highlight activity app use like music on Spotify, additions to Pinterest, movies watched.

With Timeline, the tabs on which the brand sets will become front page boxes so users will get an outline of your current contests, coupons, featured items and map site and ecommerce options. In essence, here will focus on your face Facebook page.

Timeline date features would be helpful for companies for the others with an interesting history. For instance, Fashion designers can present the initial collections of the history.

The timeline for the brand is coming for people, so can thinking inside the box.

Source:
Marketingpilgrim

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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7th
FEB

LinkedIn Still has Standard for Recruiters

Posted by peterzmijewski | Filed under Internet Marketing

Last two weeks I had several recruiters in social media classes with focusing on LinkedIn as a recruitment tool.  As a medium of recruitment Facebook seem to be shutting down.

One of the reasons is that there are more than 880 million people on Facebook vs 147 million on LinkedIn.  Secondly, more and more companies are active through the Facebook fan pages and use it for your employer brand.  Fan pages provide more flexibility and functionality for companies and recruiters from LinkedIn company page.

And then, there are several applications on demands which have begun to give LinkedIn a run for its money.  They hear names like – Beknown, Glassdoor, .me and BranchOut Talent.  These applications make LinkedIn functionality to Facebook the next best medium for recruitment.

When it comes to recruitment LinkedIn has the standardized and Facebook will take very soon. Today it seems that BranchOut was a predecessor but it’s still early days.

Source: Socialmediatoday

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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6th
FEB

Best Twitter Social Medium for Anti-Social

Posted by peterzmijewski | Filed under Internet Marketing

As I am not much keen user of social media and the best decade of life is on publication that is online publication of writing and can better understand what the value of writing, online sharing the content.

A best medium of online conversation is none other than social media.

Own Twitter account never created. But life partner makes me so influenced enough to enter the virtual universe of tweets, followers, handles and hashtags.

Instant Reaction – On Twitter account, can’t have to wait for reactions to breaking news or live events. Twitter takes the breaking-news and live-event experience to a new level.

Stronger connection to Public Figures – Pretty much everyone is a celebrity or well-known figure they admire. If you are lucky, who is also active on her Twitter account. This gives you a new outlook on their lives.

Entertainment Value – There are lots of entertaining tweeters out there. Twitter is the best place to get entertaining tweets where one can enjoy his day.

Source: Socialmediatoday

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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