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28th
MAR

SEOMoz 2012 Industry Survey

Posted by peterzmijewski | Filed under Internet Marketing

If marketers include, SEO, Social Media, Content and inbound marketing SEOmoz would like their 2012 industry survey. It is a follow-up on their extensive 2010 study of 10,000 people in 90 countries.

When you have about 20 minutes to spare, you can take the 54 question survey here. It covers:

• Your task in Industry

• Questions for consultants, freelancers, and agencies

• Learning and improving Internet Marketing skills

• Internet and inbound marketing scope and process

• Inbound marketing tools and tactics

• SEO tools and tactics

• Social media tools and tactics

• Predictions/opinions for Internet/inbound marketing

Some prices are also promising by SEOmoz to a few participants who are lucky participants, including a 16GB Wifi iPad 3 and assorted gift certificates.

“If you’re able, a tweet, Google+ share, Facebook share, or blog post of your own would be incredibly appreciated,” according to SEOmoz CEO Rand Fishkin. “It’s our goal to reach as many professionals as possible and share something truly remarkable from the data.”

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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26th
MAR

AdWords designed Change Latest View

Posted by peterzmijewski | Filed under Internet Marketing

Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface, which will roll out gradually over the next few weeks, will include a new Display Network Tab that lets advertisers bid, target and optimize display campaigns.

“AdWords was initially built for search advertising, and display capabilities were built on top of that platform. Display evolved with a whole range of formats available, including rich media, video and mobile, and also a number of ways of choosing where your ads will show. But the interface hadn’t changed,” says Brad Bender, director of product management for display at Google. “For a while, we’ve been talking about making display buying much easier. We’ve revamped AdWords to make that possible.”

Google enhanced the contextual engine that matches ads to pages based on keywords, as well.

“Part of the opportunity is finding people who are deeply engaged with content that’s relevant, and figuring out what pages to run on,” Bender says. “The contextual engine enables you to do that.” The Google network contains more than 1 billion users categorized with more than 1,000 interests, he added. Advertisers can overlay that targeting within the Display Network Tab.

The so-called Next-Gen Keyword Contextual Targeting lets marketers see the performance of display campaigns at the individual keyword level, instead of having to use themed ad groups, as previously.

This feature makes it easier and more efficient to extend search campaigns to display, the company said. It can also increase the ROI, because advertisers can target higher-performing keywords.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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23rd
MAR

Coverage of SES New York News – Day 2

Posted by peterzmijewski | Filed under Internet Marketing

After Day 1, SES New York attendees learned the latest tools, trends and strategies in sessions covering SEO (Search Engine Optimization), paid search, landing page optimization, mobile, social & more.

Day 2 roundup live blogging and coverage of SES New York 2012 given below:

• Google Bringing You Down? Tips for Avoiding Duplicate Content & Multiple Site Issues – TopRank Online Marketing Blog

• Masterful Landing Page Optimization – aimClear Blog

• Local + Social: The Future of Promotion – Bruce Clay Blog

• Landing Page Tips to Increase Conversions – TopRank Online Marketing Blog

• SEO and Website Migrations: How to Have a Smooth Transition – Bruce Clay Blog

• SEO is dead. Long Live SEO! – Bruce Clay Blog

• Liveblogging at SES – Is SEO Dead? – JLH Marketing

• 8 Key Takeaways on Using Quality Score in Microsoft Advertising adCenter from #SES New York – adCenter Blog.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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22nd
MAR

Google Earth Update Map Imagery To All Excess Of Places

Posted by peterzmijewski | Filed under Internet Marketing

t is announced by the Google’s Lat Long Blog imagery updates a plenty today that touch on nearly every part of the globe. Seriously, if you live on Earth, you probably live somewhere that is included in the new imagery in Google Earth and Google Maps. Some of them are here:

Canada, United States, Mexico, Cuba, Haiti, Dominican Republic, Belize, Afghanistan, Pakistan, India, Sri Lanka, Bangladesh, Myanmar, China, Nepal, Bhutan, Thailand, Costa Rica, Panama, Brazil, Colombia, Taiwan, Mongolia, North Korea, South Korea, Japan, The Philippines, Indonesia, Australia, New Zealand, Greenland, Morocco.

It is wonder if it would have been easier for Google to list the countries that were not included in the update.

Google highlighted a couple of places in the blog post that received the updates, one of which is Augusta, Georgia, home of the annual golf tournament, The Masters. Below you’ll see how much more striking the details of the shrubbery appear in the new imagery.
Google has pointed out several places in your blog post, which received the update. One of which is the Augusta, Georgia, home of the annual golf tournament, The Masters. You can see how much more striking the details of the shrubbery appear in the new imagery.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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21st
MAR

Google Wave Service Will be Turned Off

Posted by peterzmijewski | Filed under Internet Marketing

Do you remember Google Wave? Since two years Google announced that it was shutting it down, but it’s still been around in some capacity. Technology is still alive, a read-only, wave.google.com.  Still I go there and see the talks that had there in the past – from 2009.

Google has now sent the following email out to users :

“More than a year ago we announced that Google Wave would no longer be developed as a separate product. Back in November 2011, we shared the specific dates for ending this maintenance period and shutting down Wave. Google Wave is now in read-only mode. This is reminder that the Wave service will be turned off on April 30, 2012. You will be able to continue exporting individual waves using the existing PDF export feature until the Google Wave service is turned off. We encourage you to export any important data before April 30, 2012.”

“If you would like to continue using Wave, there are a number of open source projects, including Apache Wave. There is also an open source project called Walkaround that includes an experimental feature that lets you import all your Waves from Google. This feature will also work until the Wave service is turned off on April 30, 2012.”

Source:
Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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20th
MAR

Yahoo Ad Sales Still On The Downward Trend

Posted by peterzmijewski | Filed under Internet Marketing

It’s not been a rosy outlook for Yahoo in recent days. First,co-founder Jerry Yang jumps ship, marking the end of an era at Yahoo.And even more recently, Yahoo has reported decline in net income for the fourth quarter. The decline was noted at 5% to be exact.

It’s a shame, as in the past, Yahoo and Google were neck-and-neck in web supremacy. Over a decade later, that gap has widened, and Facebook soon took over.

Display advertising proved to be a large factor. While before, Yahoo depended on that a lot, it is now going down 4% every quarter for the once mighty .com company.

And they’re certainly going against type, as display advertising is rising. Display ads in general have reported a 24.5% growth in ad dollars yearly. But in this case, the competition is on the upswing and not Yahoo.

Some are saying that Yahoo is going the way of AOL—once a giant in the industry, but now not as powerful. With such a bold statement, it would be interesting how it would turn out in the future.

If you’re a PPC advertiser, you would be concerned. You may be thinking of allocating a smaller budget for Yahoo because of its position in the market compared to Google, Bing and even Facebook. But whatever you do, do not phase it out completely. Yahoo still has something Google has yet to capitalize on, and that’s online news. People still go to Yahoo for a news fix, and there’s a probability they would also consider doing a search query on it after browsing the headlines. So you still need to have your ads there just for that case.

And when you have a good keyword tool to help you determine the ad and keyword activity on Yahoo, Google and Bing, you will be able to put things in perspective when it comes to your campaign. KeywordSpy is a good example, as it covers Google, Yahoo and Bing in its Tracking module. Just enter the keywords you normally advertise for in a batch campaign, and set them for monitoring on the three networks. Within one day, you will get the domains advertising for those keywords,their coverage for each, and the ad copies as they appear on the search networks.

While the ad networks drama proves exciting, you have to remain consistent through it all. And being equipped with the proper tools will aid you greatly.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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19th
MAR

Confirmation of Google Panda Update 3.2

Posted by peterzmijewski | Filed under Internet Marketing

It’s been a year since the first Google Panda update, and by now you either get a headache or have adjusted to it. Every SEO has already felt the brunt of this update, and now have been devising of techniques to get around it.

And recently, Google, has rolled out another Panda update, and this has recently been confirmed. There was a data refresh of the Panda algorithm about a week, and there had not been additional signals as well as algorithm changes. This only acted as a data refresh.

There had been reports in the past week or so regarding webmasters that had made comments regarding rankings. A lot had complaints that they lost rankings, but a couple had mentioned sites originally hit by Panda regaining the pre Panda traffic levels. This puts into perspective the refresh of data, wherein Google had made a run of the algorithm and made an update of the sites that have been touched by Panda.

How come this has been listed as 3.2 and not 2? It was because one of the 2.x updates was allegedly an update of minor degree. The minor update may have been the 3.1 update last November. There had been a big gap ranging from this update and the update from November since Google had stated there would be no updates in the holidays.

The first ever updates took place very early last year in February. Then came the Panda Update 2 series, which had taken place over the summer.  Then October onwards the Panda Update 3.x rollouts occured. All in all, there had been a maximum 7 weeks gap in between updates.

It sure does keep SEO practitioners on their toes whenever they practice the profession. Just remember to focus on content when optimizing your sites. Also, strategically put keywords while not making the content look spammy. Finally, pay attention to the images and graphic design, and tag them for key terms. As long as you practice these tasks, a hundred Panda updates could pass you by and you’d still be standing.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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19th

New and Updated Guidelines for SEO and Keyword Implementation

Posted by peterzmijewski | Filed under Internet Marketing

By now, SEO would’ve been explored by a lot of web developers out there. It pays, more than ever, to get people to your website, and having knowledge of the keywords that would direct traffic to your website plays an important part in realizing this. If the content you put out is very credible, other sites too may consider linking up to your site.

That is why you need to build up a budget for SEO. Solutions could come guaranteed, bud should the budget be small, a problem could be encountered. Usually though, the range would just be in the thousands.

Basic SEO would begin with a few steps, and we have listed them down for you:

1) Analysis of keywords –
Analysis would be the initial thing you would need to undertake. Through this method, you go on to create your marketing campaign. Should you be selling bags, for one, you may think that you would like to rank for bags. But also remember that there are billions of other pages that compete for that term. The site’s likelihood appearing on that page would be unlikely, so you would need to be very specific with what you use. In that manner, you could get a high listing in Google or any other search engine. So you would need to use terms like “utility bags”, “sports bags”, etc.

For such suggestions, a keyword tool can come in very handy. And a tool such KeywordSpy could give you suggestions in two ways. First is through the Research module, wherein you do a traditional search of a keyword, and look through the Related and Similar results, showing in those respective tabs.

The second and more advanced option would be via KeywordSpy’s Tracking module. Through this method, you enter in a batch of keywords, and once the system scans it for you, along with the domains ranking for the keyword, they also suggested keywords which come from those competing domains that are not in your list which you could use.

2) The following step would on page optimizing-
Online optimization would involve placing the keywords in the text in a natural manner. The keywords should come up at least once for each of the paragraphs in the text, while the text would still maintain a solid and coherent thought. As much as possible, you would need to make it appear as natural as you can. The search engines know a stuffer of keywords when they see, and could cause the site to be banned.

3) Finally, there is offpage optimization-
This is the core of SEO, which would involve techniques such as link building. Having to be listed high in search engines would be majorly in light of the number and the quality of the inbound links that link to your site. With more sites linking to you, you are able to get a large amount of credibility for yourself. And this continues on. With your competition coming up with many links, you would have to come up with as much links to keep up with the competition.

Basic as these SEO procedures may be, they could help immensely in the ranking of your website for critical websites. So you should incorporate critical consideration for such an endeavor.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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16th
MAR

Chileans Can Find Videos on YouTube.cl

Posted by peterzmijewski | Filed under Internet Marketing

Now Youtube is available in Chile by Youtube.cl. More than 40 countries now have a local version of Youtube. In Latin America it is the fifth country & joins Argentina, Brazil, Colombia & Mexico. This great news for residents of Chile who have had to go without this valuable Google social utility.

Having a local version of the service allows users to follow trends and dial in more relevant content easier. As with any culture there are trends that are unique to the area.

Local Youtube version service enables users to follow trends & dial in more relevant content easier. There are trends which are unique to the area like Puntaje Nacional, a YouTube video series that’s popularity has grown already in Chile.

Great enjoyable & wonderful educational tool on Youtube which sounds very good known as Soy German and it features ironic humor. But Chile doesn’t have the service, it’s surprising. When it is clicked to watch the video the share button was not found to embed those videos. When you click the links you can check by yourself.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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15th
MAR

Webinars and Upcoming Events

Posted by peterzmijewski | Filed under Internet Marketing

This weekend SES is quickly approaching, even if you’re not registered now is the time to do so. On the other hand, 20 March is the first day of spring so get outside and enjoy the weather also.

Future Proofing Your SEO

March 15th, 12 am est
Presenter: SEMPO
Cost: Free for SEMPO members, $15 for non members
Description: Do you know what types of changes to expect from search engines over the next few years? Do you understand the importance of taking a top down approach to your SEO – and Internet marketing overall? Join us for Future Proofing Your SEO with well-known author and consultant Eric Enge. Eric practical tips and insights on the key to prepare your organization for success in the ever-changing world of digital marketing.

Microformats & Schema.org? Real life Use Cases
March 20th, 10:30 pst
Presenter: SEOMOZ
Cost: Free for SEOMOZ Pro Members
Description: Do you dream of your site showing up with fancy rich snippets in the SERPs?Want to let know the difference between a Microdata vocabulary and an elemental Microformat? This webinar is for you! Dan and Richard from SEOgadget are going to whizz you through the different types of rich extracts, explain you the code and demonstrate real life use cases of Microformats and Schema.org

Know about Aligning Sales & Marketing

March 20th, 2012, 12pm ET
Presenter: Hubspot
Cost: Free
Description: Companies grew their revenue annually with 20% in 2010 by strong sales and marketing alignment. Again opportunity is here of 2012 if you were not one of them.

Upcoming Industry Conferences:
SES New York
March 19th-23rd
New York, NY
Use promo code SESF15 to save 15%

Ad:tech San Francisco 2012

April 3rd-4th
San Francisco, CA
A leading market place arranges by Ad:tech where relevant marketers connect, learn, network and facilitate deals with several thousands of people from all over the world.

BlueGlass LA 2012

April 23rd, 24th
Los Angeles, CA

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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