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Steps to Take for Social Media Marketing

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A lot of the social media marketing advisers would inform you that “Social media marketing may be new, but would serve as a nice strategy for the successful promotion of the brand. It would be free, easy for set up, and would just take a few weeks to see the results.”

However, many marketers do not realize that social media marketing would cost you money, takes a lot of time and would need hard work.

Though a lot of marketers think that they are to test new waters, the real social media enthusiasts would inform you that it would not be totally new. Social marketing has been in place since the beginning of time. However, it was performed online via word of mouth. You would inform a number of individuals regarding the product, and then the people would disseminate this message for you. To put it simply, social networking sites would be tools that could enable you to go to millions to create brand awareness in a new manner.

So when it would come to social media marketing, you would need to execute old manners for the online world. Of course, planning and thinking should be integrated into the equation.

Next, you need to locate the audience. Just because Facebook would be regarded highly would not indicate that you should come up with a Facebook page instantly. Before making a social media account, you should know at once where most of the target audience would be needed across the Web. Through knowledge of where you could locate your audience, it would be easy to go out to them and have an understanding of their behavior online.

After that, you should know your audience. What online marketers usually lapsed in doing is having knowledge of the target audience. They go into social media at once without consulting their audience in a level that would be multidimensional. You should check the behavior of your target audience and check who can be the best product ambassador.

Lastly, you should choose between a potential client and a product influencer. The target audience would usually just be a collection of the characteristics of your market and behavior. Just since they would be your target audience would not indicate that they are your customers too potentially. The possible consumer would just make up your target audience, while the remainder would be divided to the potential product ambassadors and the customers of your competitors.

The goal of making a distinction of your target audience would be the conversion of the influencers and make a conviction of the building of awareness for the brand. In turn, they would be able to get the attention of the potential customers.

Though social networking sites would be the blood fueling the Net, it would just add ways for brands to get in touch with customers. Therefore it would be significant to keep the old marketing methods and make an application of what is possible on the web.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Social and Search – Why Both are Needed for Small Businesses

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We would want to address this question using  data from surveys made as of late stating how consumers would utilize search as well as social networks in the terms of local and small businesses. And we have to add that as consumer, they utilize search and social in a different manner.

In a recent local search study, it has been found out that, that when individuals locate local business information, they require the basics, including the phone number, the address and the hours. Such things would be above the other kinds of information needed like the URL, directions, etc.

They would also be above the social aspect, which would be ratings and reviews. Search would be largely fact-based and not social/opinion based.

But not many people search on social network sites. While it is a number that grows, just 15% list of the social networks which would be either the initial or second choice for looking for local business info.

Most of those who use social networks to look for local businesses utilize Facebook.They have most likely “liked” the favored local businesses, and looked for Pages on Facebook to check if there would be any deals or specials, or locate the address or phone number at once. As a matter of fact, just a few number of consumers utilize social networks for the location of local business information.

Few searches are done:

a) As social networks would be not search engines

b) As habits would be difficult to get rid of. Should you be looking for something, you would need to proceed to a search.

c) Social network would not typically give the type of information individuals would be looking for.

So why is social media still a significant aspect of small/local businesses?  This is since search would not be everything.

The local search study has shown how social networks have had an influence for consumer business thinking. 63% of those who had been surveyed would be more likely to utilize a local business should it be seen on a social networking site. This number would be down somewhat from a survey last year, but would still comprise a great chunk of decision making.

In this same study, 72% had stated that they would be more likely  to utilize a local business should one of the connections would show it. The power of personal recommendation would be strong, and this would be more successful on social networks at the moment.

You could proceed to Google and go to the jewelry store, for instance, but at times you would rather have recommendations of colleagues that do not have a root in SEO, but what happens in real life

While local businesses have to put out all of the time into social media, local businesses would need to exert visibility and availability on social networking sites. So for bothe search and social media, time should be dedicated to both.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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The Foundation of Effective PPC Advertising

Posted by peterzmijewski | Filed under Internet Marketing

1) Try to advertise where the prospects are:

For search marketing, this proves to be easy. You should select the appropriate keywords, and with that, you find your prospects.

A lot of keywords that appear to be a representation of buyers could not perceive the difference regarding informational and transactional keywords. You should choose keywords for targeting the ideal customer, who would be the one in agreement with the main value proposition.

2) Make an advertisement when the prospects like the offer:

Look for where your customers are hungriest and nab them there. For search marketing, timing would be synonymous to the readiness of the product.

If the prospect is just knowledgeable of a problem and not knowing of solutions that could be of use, do not proclaim on and on about the superiority of the solution compared to the rest. Should they have searched for the brand name, pull them immediately toward a buy now page.

3) Match the Offer to the Immediate Need of the Prospect:

Through the Display Network of Adwords, prospects would not be actively looking for what you have. The ad should connect the product or service with a latent desire and put up the priority or need to do something regarding the situation right away.

4) Place the Focus on ROI and Not on Cost:

This is viewed with our Google Adwords clients who make a payment of a premium for the high rank ad-locations. The difference in response may surprise you.

Source: Search Engine Watch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Paid Search Metrics That Are Overlooked But Which You Need To Pay Attention To

Posted by peterzmijewski | Filed under Internet Marketing

Paid search relies heavily on numbers. Should you not be a fan of the basic functions of math, you may expect a tough time regarding talking with the peers for paid search marketing.

But there are other metrics that are new or not used much enough. Such metrics could get additional insight and give optimization input.

1) Ad Group Impression Share:

Google has put out a new ad group referred to as impression share metric only about last month. It is similar as campaign level impression share, but at a level more granular. Such a metric would assist you in the ad group level would give the great ability for accurate reporting for particular keyword groups as opposed to the bigger bucket campaigns. In the past, individuals had made campaigns for a particular keyword put to work surrounding the metrics constraints, putting up the visibility

2) Top vs. Other:

The top vs. other keyword metric would be of use to understand where the ads are showing up. People usually would not have an understanding between the number 1 position, and its location. Such a metric would increase insight for the difference.

For instance, a keyword could come up on a report having an average position No. 1, but such a metric would give allowance to the advertiser for understanding of the percentage above the organic rankings as opposed to the side rail. The impact brought about by the distinction on click through rate has an importance.

One instance would be an advertiser could notice a decrease in CTR for their account, but had not undertaken other changes to the account. Such a metric could aid to validate why this has occurred compared to a change in competition.

3) Device-Level Reporting:

Device-level reporting could most probably be leveraged this year more than in the past. But many people would not be leveraging it at all.

Should you not be utilizing the metric, you may not be thinking about the differences for performance among mobile, desktop and tablet gadgets.

Many things have been put into writing, and given proof on variances of the performance. Such differences are driving the performance, and the manner one markets to consumers. One has to have an understanding of such differences to evolve well in a digital connected globe.

To sum it all up, there are a lot more significant metrics for the management of the paid search program for an ongoing time—these would just be a few to enable you to think. But for those who wish to optimize more at the next level. Such metrics would be the right things to start.

To have genuine success in the industry, we have to encourage ourselves to have a deeper perspective of metrics, and so that we could run paid search metrics in the best possible manner.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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SEO Reminders With The Passage of Time

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Staying True to Dogma Will Get You Into Trouble:

Now that you have your head on SEO best practices, and made a tackling of the first e-commerce site, only to see nothing had turned out the way blogs pictured it to be. Search is algorithmic so we have the assumption it would follow similar rules for everyone. In theory, it often works, however such rules are very complex as well as situational. Google makes a claim of over 200 ranking factors, and a lot of those factors may be multi-part. The algorithm is changing more than once in a day, and there would occasionally be a manual intervention to get in the way.

It is nice to know basics, as well as best practices, but one has to learn rolling with punches. Even things that are as simple as de-indexing a few dozen pages would rarely take place as planned and may even take weeks. You need to measure, adapt and evaluate. If a tag or tactic is not working, you should make a consideration of the options.

One-Trick Ponies Would Make Good Glue:

Individuals would naturally get comfy with an aspect of search marketing, which includes link-building, on-page, social, etc. and are on track to perfect it, but they come up with diminishing results quickly. At their worst they are placing band-aids on URLs while suffering from a large link wound.

Links, Known By Other Names:

These could still end up dysfunctional. In a rush for making links, a lot of people, notably people who have brand new and very vulnerable sites create the mistake that all links would appear equally good.

Make A Check On Headers:

When something is not performing right and you do not have an idea, you need to check page headers. You should ensure that crawlers view what you see or perceive to see. It would be unbelievable how often problems would trickle down to bad redirects, status codes or other crawler accessibility issues.

Utilize The Basic Tools Well:

There are a couple of SEO and keyword tools like KeywordSpy, however we see a similar issue in SEO that we perform in writing, time management, as well as every single 21st century human endeavors. We would be so busy in chasing new tools as well as the perfect app that we do not bother learning using tools in a effective manner. You may know a long way through a solid header, checker, site of Google, an operator, link analyzers as well as desktop crawler. You need to master the site: operator and learn how to utilize inurl: as well as intitle:, and it would be amazing how many on-page problems you may diagnose. You should stop chasing every new tool and learn how to utilize a handful really well. You would save effort doing so.

Learn On Becoming Patient:

Patience may be the hardest thing any good SEO would eventually need to learn. There would be times wherein you would have to react fast to a problem, notably a technical problem, including a bad redirect or a site outage. There would be a fine line between reacting plus overreacting. One of the more common mistakes regarding technical SEO is when someone creates a change, it would not immediately make an improvement on rankings 24 hours later, and so you would revert it or makes a change, it would create another change on top. Even if it would not worsen the problem, you would not be able to measure the change that worked. Ensure that the changes became live, that Google has made an acknowledgment and you could measure impact or lack of impact. You should not change strategy overnight based on bad or not bad information.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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The Part Of An Online Newsroom in Search Content Strategy

Posted by peterzmijewski | Filed under Internet Marketing

A survey done just recently had shown that online newsrooms are needed in website for journalists users, search plus social content technique.

The last results coming from a survey on a national scope has shown the significance of making and maintaining an online newsroom for centralized headquarters for an association.

You have to keep this in mind, almost all the surveyed think of the organizations to have an online newsroom being part of the website known to the media; give access to news releases that have their online newsroom; locate PR or media contact information readily seen in an online newsroom; and give the ability to locate news archives in an online newsroom.

Of course, we would also mention the social news stats, which declare that 75% of online consumers take news given through posts via social networking sites, while 52% had declared they have links to news with others in those means.

An online newsroom would mean a central news headquarters for digital content that would have news stories, photos, videos and other information for users to find news about your company.

This would imply for you better content as wanted Google, via shares and such.

In a period wherein the news would come about in a tweet and through a mobile gadget, the online newsroom has keys for dominating visibility online for a world that has three screens.

Also, recent surveys have stated 84% of the search marketers have stated social signals including likes, tweets, and +1s on Google may either be more significant or more important to SEO in this year as comparison to 2011.

Keeping this is mind, here are a couple of Online Newsroom tips:

1) Create flow, quality and frequency. Make a steady flow of true news stories and not just those released to the press together with high quality news images.

2) Do not showcase social media in a room.  It may turn out that you are putting more focus on the company’s social media channels, with the Facebook page updates, and tweets compared to being social. Have interaction and enable readers for socialize with you and your content. Put in social functionality, like commenting, posting and sharing.

3) Practice journalistic form of writing.

4) Keep search engines in mind when writing.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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New Approach to Measuring Inbound Marketing

Posted by peterzmijewski | Filed under Internet Marketing

Just when you thought you’ve got it all figured about with regard to SEO and PPC, life throws you another curve ball. You no longer are confined to enacting PPC and SEO;  you now also have to go beyond paid marketing and look at the nitty gritty of getting links in.

With inflation on the rise, it is not surprising to see companies cut back on budgets and look at new ways of doing SEO. One of the more economic forms is through inbound marketing. Here are ways you can observe this phenomenon:

· Taking from Personal Outlines:

Those who write content usually have the largest say about their target audience. Right now there is a large list of demographic tools at our disposal, that many social networks would like to purchase ads on them. One may take a look at the size of audience, where they are located, and the like. In this manne, content writers were able to get help in getting targeted content.  So if one wants to get better marketing results, creating an outline of the audience and getting their personas is something you need to do.

· Measure the Landing Pages:

Resources for design is something difficult to comprehend. So as a result, one must look to the pages that inbound marketers have already made available. Gauge the creativity put into the design, plus the complementary nature of the content. Compare landers to see how they size up.

· Share Conversion Data:

Aside from the usual data, one ought to consider the social impact of site-related activities. Examine the performance of content and what they bring about. With this offbeat but useful data, one could see the impact of what has been acted upon.

· Brainstorm on Keyword Research:

It takes some time, even with the ubiquity of keyword research tools in the market. Speaking of keyword tools, you also need to take into consideration the frequency of their updates, as the process goes on continually.

In addition through the inbound marketing medium, you check the response of the audience. So that means combining what you have researched together with the response of your market and deciding whether to continue in the curve you are moving in or do something drastic.

· Make a repurposing of content:

This one would seem normal, but easy to regard. The paid marketing aspect has to enact traffic to the what has achieved through inbound marketing. Making a repurpose of intense viral content via paid marketing would enact cross-channel marketing.

· Promote the Sharign of Feedback with Customers:

Customer feedback is an ideal and never to be set aside. Inbound marketing would be about being located online through many activities which would have content publishing, social interaction and the like. A big benefit coming from the interactions would be the feedback one gets from the community have made.

· Make Plans for the Resources:

In the recent years we have noticed expectations of change in online marketing. We have many on our plates, a lot more tools for logging into, a lot more reports for pulling and the like. These take toll of people, asking for more resources. Through interaction with organic and community marketers, one is able to budget well.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Secrets to Being Globally Competitive in SEM

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Admittedly, everyone would jump at the chance to go global with their website. With excess of 73% of the Internet users making use of the web in a language different from English, going into untested global territory will bring in profits. But international websites would be something serious and would need as much thought compared to the English counterpart.

So that you know where you are going, here are tips to help you out:

1) Remember to Localize Your Website:

This would be the first and most important step. If you have an international website, it wouldn’t be enough, as it now requires you to communicate locally.  You should begin by carrying out local research into ideal markets. You need to spot the basics, including local competitors, to find a bigger picture. Seek out the language they utilize daily.

Should you lack in-house resources, there are a lot of localization agencies that could carry out the work for you.

2) Having the Local Lingo:

If you acquire a localization agency, you would also have access to experts on translation. These will be your keys to a culture untapped. They have knowledge of the lingo, but have training to acquire the market, be on top of the culture and politics, and give advice on if an idea could be successful or fail. Having a great translator would be precious, acquiring the message and transforming it for a new audience. Though machine translations are ok, they would not grant they would not offer the genuine local feel and inaccuracies that could give you away.

3) Impart to Your Website A Chameleon Effect:

You would like the website to stand out, but in light of its innovation and not because of a misjudgment of content. Translators would make content be local, however the layout and style would just be as significant.

Distinct cultures would ask varying features from a website. It would be significant to spot where the marketing will be in older that you can adapt to the website in proper fashion. Things like the colors utilized, the content layout, or website interactivity would make it debatable.

One more tool that would be of use would be a quick language as well as a location on the main webpage. While websites would acquire many variants, being able to select and remember the location and the language would be significant. It would display that you tailor the information to what the customer needs.

4) Make the Website Popular Among Search Engines:

All that who knows SEO could be disastrous and to be frank about it, it would not be easier in a distinct language. However there would be a good deal, as when the English Internet will be exploding with content, volume from other languages would still be low, allowing the product a better chance of location in searches.

With such, you should register and host a website locally, utilizing top-level domains. Local domains may lend credibility to the website, increasing the search engine ranking, notably when Google would not be the local search engine chosen. Keywords would also be of note, so utilizing local market research you should as ask the translator to choose keywords in the website copy.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Optimizing for App Stores

Posted by peterzmijewski | Filed under Internet Marketing

The app store industry copies the path of organic search results. Knowledge about app store optimization, or what is referred to as ASO, could still give an enormous advantage over competitors  and it would be an effective way to make use of SEO skills you have acquired. In addition, the algorithms for this craft have yet to be developed, so competitors are still figuring it out.

Many App Search Engines:

Similar to the past days of SEO, there are a lot of platforms for optimizing, but around this time you could do so via separate app versions for each. Large ones would be Apple App Store  and Android Market. Alternatives are Blackberry App World, Samsung App Store, Nokia Store and Windows Phone Marketplace.

All of these app stores would need you to create an app that is in line with the store’s technical procedure. Once you have that app ready, you could begin your ranking quest.

Putting up a great following for the app is mainly created via social media suggestions, lists of popularity on the stores, plus high ranking in the search engines. In a lot of cases they are interlocked.

Ranking Factors for App Stores:

Facets that have a say in the ranking for an app store engine could have a division in the textual regard, popularity, plus rating. All platforms contain their own ranking factor weights as well as algorithm specifics, however the ideal placement of such factors possesses similarities

Textual Factors:

1) Name of the App:

The app’s name would be the most significant factor for relevance. Aside from a name that is catchy it should have with it what it does and have a representation of the most significant search term.

2) Publisher of the app:

The name of the publisher may also have with it keywords and you could publish the subdivisions of the company.

3) Description plus Keywords:

Descriptions that are rich in keywords function similarly with normal SEO text, however since install popularity would be a big ranking factor, one could also put in themes that are popular that one would rank for. Nice test, screenshots, app icon and instruction videos for the description would encourage people to get your app.

Popularity Ranking Factors:

The most significant ranking factor for a lot of app platforms would be based on install base and trending.

1) Installs done as of late:

How many gadgets have installed the app is logged and put out by almost all of the platforms. A large amount of installs will give you a bigger ranking, evoking trust for more installs.

2) Installs thus far:

A great amount of machines that have put in the app so far would be logged and displayed by many platforms. A great amount of installs would give a bigger ranking evoking trust for more installs. Should the install be just the factor, the big apps would just be better, barring newcomers from participating. Good thing newcomers can learn from install trends monitored and utilized by a lot of app stores.

3) Spikes in Install Growth:

When you get a lot of installs in a fast timeframe, you could are in both generic and categorized popularity lists. It would also be of help for ranking the keywords for app description plus reviews. A lot of app stores are utilizing the amounts grown and the week before would be more significant compared to the month before that. Because this would not be fair to newcomers, a couple of stores also utilize percentages grown and the growth over time.

The Installs at Present, Uninstalls and Active Installs:

In order to fight manipulation it would better to inspect the current base who have installed the app compared to those who have installed only to uninstall it later. It works for the satisfaction rating of the app.

A couple of experiments for app store algorithms display the platforms concluding a great ranking drop after the drop in installs. Just a few platforms seem to comment on active installs. Should a device not request update availability or contact a server, it could also be deemed inactive.

Ratings and Reviews as Factors for Ranking:

These appear in a lot of app stores, however there would be a big difference on the effect on ranking. Only a few utilize the review for answering the review text for answering a keyword search for their search engine.

A test which would include unique phrases would display the platforms utilizing it. Ratings would also be used by stores for ranking, but in different degrees. For Android Market, Google Plus is also factored in.

Lists that are Special:

Inspect the other lists that each app store would have and see what would be their respective ranking determination. While “User also installed”/”Users also viewed”is not that easy to consider, having to rank for keywords which are related would be good enough.

This arena holds promise as the mobile market is on the upsurge and app store competition is still quite low. So if you have chops in SEO and social media, this would be a great new frontier for you to discover.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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How The Wikipedia Study Would Impact SEO

Posted by peterzmijewski | Filed under Internet Marketing

There has been a recent study made by Intelligent Positioning that raised eyebrows among SEOs. It has shown that Wikipedia shows on the initial page of Google searches for 99% of the time, and for the first position more than half of the time. So what would this all mean?

If you are to go over this study, you should look into the methodology. Researchers had made the whole study in English, utilizing a random noun generator for the compilation of 1,000 words. After that they located those words of the Google UK site, although the Google Chrome Incognito browser for customization.

On the shallow side of things, the results appear to state things for themselves. For much of 99% of searches, an entry on Wikipedia had gone on the initial page. And for around 56 percent of searches, it had gone out as the initial result. To be certain, Wikipedia showed up on a second or later page not so often that the researchers could actually put together a short list of searches for which this occurred: this includes mail, news, trainers, national, sweets, phone, wardrobe and flight. Such words would obviously be very competitive or incorporate the word in major corporations plus services.

For many of the SEOs, what would be the surprise shown by the research would be the level of the dominance of Wikipedia. Who would not be aware of the presence of Wikipedia on Google? Even Sergey brin of Google has referred to Wikipedia as a milestone in the Internet and a great resource for anyone going online, and has made a great contribution to Wikipedia.

But reviewing the methodology of the study, you will stumble across something that would be significant. The searches made focused on one-word nouns. Mostly, that would not be the way individuals would search at the moment.

An advertising data analytics company referred to as Chikita had conducted a recent survey among five search engines that include Google is centered on search habits. While the study had covered around just a few days, it had a lot of queries. Among most insights, the study pointed out the average number of queries amounted to four.

The single word queries, which would include the ones from Insight Positioning is not often utilized. To be fair, back in November, Hitwise had stated that single-word queries compose just a bit more than 70% of searches, however that still left more than 70% of searches having two or more words long.

What is to be taken away from this is that the methodology of Intelligent Positioning would not give a valid simulation of the behavior of modern search.  It would not, however, imply we could not attain something that is of substance through browsing on Wikipedia and puzzling out how it attained a great position for a lot of nouns.

While we are aware that Google would impart a good amount of prominence for Wikipedia, what will be stated less often would be why. So what is Wikipedia doing, and how do SEOs find their own mix?

First, you have to keep in mind that Google desires rich and deep content. Wikipedia offers this a lot, and it is all user generated.

All Wikipedia pages are centered on one primary search term. This would make a guarantee that the page would have relevance for the term, and with a lot of words on the page, it will also get many long-tail searches.

Also, should you have looked at a page of Wikipedia, you are aware that each page would have many other links within the site. It makes it easier for Google to crawl this site, locating new pages.

Lastly, Wikipedia has been around for a considerably long time, building up content while doing so. Such facts allow the pages great authority. It always gets links and citations, not only from bloggers, but from sites with good quality.

So the test is how would you make this a duplication on your site? You have to ensure that your page would give deep and rich content. You should cross link pages that have almost the same topic. You could write a lot of text regarding a topic but you have to make it all relevant to hook the long tail searchers.

It is a tall order to match up with Wikipedia, but you can employ their tactics for improving the standing of your site on Google, Bing and Yahoo.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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