Welcome to Peter Zmijewski webiste HOW I MADE MY FIRST MILLION where he reveals his secrets and shares the ways to make millions.

29th
JUN

Promoted Tweets Soon To Be Employed In Twitter Mobile

Posted by peterzmijewski | Filed under Internet Marketing

As the Internet had birthed social media marketing, brands have been utilizing Twitter for delivering actual time deals, discounts plus sales to the existing and potential market. Users on the other hand are making use of mobile devices to check businesses they care regarding the micro-blogging site.

In the past month, Twitter has made an announcement that the Promoted Tweets will be part of the Promoted Accounts for mobile devices. This will have advertisers choosing whether they are to utilize the mobile devices for checking businesses they care about regarding the micro-blogging site.

In the past month, Twitter has made an announcement that the Promoted Tweets are to join the Promoted Accounts on mobile gadgets. This is to enable advertisers to select if the Promoted Tweets will make various mobile platforms including iOS and Android, or even various devices including a desktop computer and laptop.

As seen on the micro-blogging  site on the post:

“Mobile device targeting would be needed for brands that wish to put up the prominence as well as reach of the message to a certain kind of mobile user. For instance, mobile game and app sellers may now center the users who would be likely to get the products.

The Operation of Promoted Tweets for Mobile

Twitter has as of late tested Promoted Tweets plus Promoted Accounts on iOS and Android devices to show advertisers to get to their followers even when they are moving. From then on, they have gotten positive feedback and have begun expanding tests to allow advertiser target Promoted Tweets to mobile users that will share interests as the followers who exist.

Tweets that are promoted will show up on a user’s timeline once, and will just be shown if theya re relevant. Otherwise, they may dismiss with a single swipe. But Twitter will also note that the feature will hover above the screen as a user will continue to scroll down the profile.

Promoted Tweets as opposed to Quick Bar

In the past month, Twitter has shown the Quick Bar, which is a mobile feature hovering and showing a rotating list of trends on the timeline of a user. It incorporates trends that had been paid by sponsors, causing turmoil in them. So the microblogging site had decided on taking out the feature and replaced it with a user friendly and better version of Promoted Tweets for mobile.

The move ofTwitter to mobile advertising is in line with Facebook’s integration of ads for the mobile apps. But both of the social media are behind the trend, with Google deemed to put out much as $4billion in revenue from mobile advertising in the year.

According to eMarketer, the advertising program would stream much revenue after it took $139.5 million for ad sales in the past year. And with 55 percent of more than 100 million users getting the account monthly, expansion of Promoted Tweets to mobile would be a great opportunity for brands to connect with a lot of users anytime.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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28th
JUN

Teens View Their Digital Lives By Social Existence

Posted by peterzmijewski | Filed under Internet Marketing

There is a lot of interest in teens these days. No one is more interested in teens than themselves which, in this ‘me, me, I, I’ social media world we live in, only enhances the already natural ability to focus on themselves with incredible intensity.

Social media is that platform where all are live in its natural that teens comes in this where they get the chance to learn more. And today teens are growing very fast towards the social media, social life.

The folks at Common Sense Media put together an infographic from data collected in their report ‘Social Media, Social Life: How Teens View Their Digital Lives’. That makes them very different and important to keep an eye on for the future.

It’s important to marketers because this group will likely have some increased level of burn out around social media. Many adults are finding it to be too much and some of the expressed desires of teens to have different types of relationships from indicate that more may follow with time. With 43% of those questioned sometimes wanting to unplug and then 21% wanting their parents to as well, there is something happening.

Source: Marketingpilgrim

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
JUN

Power Search Using Google’s Advanced Options

Posted by peterzmijewski | Filed under Internet Marketing

Class will soon be in session for a course on how to power search using Google’s advanced options. Google’s search professors will teach the tricks on how to become a “great internet searcher,” in the “high stakes” world of finding information online, according to the site.

Power Searching with Google is described as a “short course” that takes place in six sessions, each 50-minute long. The classes will be delivered online via Google Groups and Hangouts on Air, Google’s live broadcast version of Hangouts. Each class offers networking opportunities and “interactive activities” to practice your new mad searching skills.

To successfully graduate from the course, you will need to pass a post-course assessment. Once completed, you will receive your Certificate of Completion via email so you can print it out yourself.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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26th
JUN

Signs That You Have To Improve Your Online Marketing Strategy

Posted by peterzmijewski | Filed under Internet Marketing

If you are to ask an online marketer about the thing that frustrates them regarding reaching customers and prospects online, you would hear these things:

1) Trying to connect with the audience

2) Moving prospects using the buying cycle

3) Advancing the network and lists

Marketers would often relate their prospects regarding overloaded with much information leading to an audience who would be indecisive, causing the marketers to fall short of projections plus sales goals. We have to remember that consumers are engaging online. The studies made recently have displayed that 53% of the active social networkers would follow a brand. Should there be that many individuals actively going and engaging with brands online, what are the changes that could be performed to reach and engage the target audiences.

No One Comments on Your Blog:

The initial item to audit when you try to figure out why the blog would not be acquiring the traffic and engagement that you wish would be to take a good long look at the content. Is the content being made too broad or too specific. Will it effectively address the pain points of the audience. If so, you should take a couple of time reviewing the existing customer research or start surveying existing customers to figure out the kind of information they would desire to consume and share. You should also keep in mind adding questions in the conclusions of the blog posts, that would be an encouragement of interaction. One more tactic would be the involvement of blog content for the company website as well as other social channels.

Activity  That Doesn’t Have Engagement:

A key for the increasing engagement would be engaging. Have  you involved yourself in reaching out? Should you not have, you need to spend a couple of time spotting key industry influential including organizations or individuals, I that you want to go at directly. The social engagement will not make an improvement if you would be constantly be in self-promotion mode. You need to involve skin in the game through the sharing original content, which is to mention those you want to connect with, or re-share information that is distributed on networks, as signs of good faith.

The Website Is Good, However No One is Visiting:

The thing you have to ask, is if your content is optimized? Would the content be optimized  for search engines plus customer experience?  The optimization for search engines is undoubtedly going to increase online visibility. But if you are not to acquire the number of inquiries or even organic traffic you should be aiming for may entail a variety of reasons. Take some time for reviewing Google Analytics and analyze the website bounce rate. Maybe you would be ranking fairly, however once individuals proceed to the site, they would not be finding what they desire or need, and would be leaving the site at once, going to the next. It would also be a nice idea to assess the site of the top competitors and identify what they will be doing that is working and not working to draw in a target audience.

Making Content And Not Having Representation:

Before you consider investing in making white papers, inforgraphics, videos, guides or research you should first consider the audience. What kind of information would your customers and prospects share and consume? What websites, social or otherwise, would you spend most time for? Through the identification of the key pieces of information, it should aid in guiding you to the path for the creation of content that would be in the proper format and place it to get adequate exposure.

What is there to be taken from this? Should you wish that your audience engage with you and hear what you have to declare, it would be time for you to do similarly. You should work to spot the topics and the tactics that work best for the audience, and evolve the strategies as the preferences switch. You should spend as much time if not more monitoring conversations, as you will releasing information about social sites.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
JUN

Search Marketing and Social Media for Regulated Industries

Posted by peterzmijewski | Filed under Internet Marketing

With a lot of companies in heavily regulated industries try to look for cost savings, greater efficiencies plus spent dollars, and also better matches that have modern sources of information, they would be moving dollars from traditional advertising up to digital and social media. Such industries which incorporate pharmaceuticals plus healthcare, services of financial services, insurance, tobacco and alcohol, and that would state the service government entities, contain regulations governing marketing and communications, notably ones centered at big numbers of consumers.

Compliance may always be a needed extra step for performing marketing. Now, the digital and social media, wherein the actions of customers, conversations , plus feedback would be ssen and recorded in public, such companies contain the extra task of seeing the regulations applying.

Concern Regulations:

It would be not just one law that will have to be interpreted for two way digital cameras, however many, and a couple would be easier to apply compared to others. For instance, sites made ny companiesand agencies that serve government entities have to be 508 compliant, which would mean that they are to be accessed to people who have disabilities, via the utilization of screen readers. Companies in healthcare and insurance required to ensure that the technology infrastructure, record keeping plus privacy policies would be compliant with the Health Insurance Portability and Accountability act of 1996.

Public companies would be subject to Sarabanes-Oxley and the associated requirements for disclosures, internal controls, plus accountability. Pharmaceutical and healthcare companies must also abide by the Food and Drug Administration’s requirements for adverse event reporting plus other regulations that are governing the adequate disclosure of safety plus warning information, presenting fair and balanced information regarding prescription drugs plus medical device, and what could or not be said or claimed regarding products.

Challenges for Marketers:

Why would such regulations and requirements challenging for marketers in digital, search and social channels? Such laws themselves won’t be new, however the interpretation of applying them would be. The traditional type of advertising, wherein the guidelines are well put—for instance, in TV commercials for drugs, where in there are mentions of social networks that they are sick from the drugs, companies  should link to the prescribing information having the needed details on dosage, side effects, adverse interactions, black box warnings and the like.

However what would occur when companies run search ads for Google or display ads on Facebook? How would they make the presentation of the warnings and side effect information, given the space constraints of the ads themselves? What should firms do when individuals write negative comments regarding drugs or mention on social networks that they become sick of the drugs? Would companies have the obligation to monitor the whole Internet or all the social networks, blogs and forums, reporting all the statements of adverse events with relation to the products? And how may they do this in 72 hours?

Lastly, what would be the rules in the forms of personally identifiable information shown in digital and social channels—for instance, the history of what the sites had gone to, the social graph of the connected friends, and what had been searched for online, and how companies are to utilize the PII to better sport customers who have marketing messages.

Since the FDA has not posted definitive guidelines or interpretations for the marketing scenarios, companies are to be forces to assess and interpret the scenarios on their own and act according to the acceptable risk level.

But many companies have taken the wait and see approach  and have deferred any action in such new and essential marketing channels.

Ways to Remain Compliant:

Here would be a couple of ways companies in regulated industries could utilize digital, search and social media marketing techniques at the moment, while remaining in the compliance envelope.

1) Social media listening:
Marketers could treat social media channels as venues for continuous listening when compared to places where they could put more ads. Because a lot of people are having more online conversations very often, social media venues would be rich sources of new insights that may not be gleaned from traditional forms of market research including surveys or focus groups. In addition, in a couple of cases these conversations have been archived for years, giving advertisers a historic perspective for particular topics.

2) Search using research: Marketers could utilize search as a type of research rather than just another manner of driving more traffic to sites. Insights from search as research to get new insights in a continuous manner. By not pushing more ads at individuals, however, studying how users search for information online, advertisers could better tailor marketing activities and positively impact content making, site optimization, and updates for marketing messages.

3) Digital analytics: The online and digital technologies would be inherently two-way and precisely measurable. As users take action on sites,  detailed analytics could show what they are looking for, whether they have seen it, and how it would impact their choice to purchase. Marketers in big industries have a lot of pre-approved assets and pieces of content. Should they put such content on the site or repurpose it for utilization on mobile devices, the way physicians would utilize the information could be viewed in the analytics.

The Four Adverse Event Reporting Criteria Stated by the FDA:

1) Identifiable patient: The post would have information that is sufficient to believe a particular patient had been involved, but not having general statements.

2) Identifiable reporter:
The post would have enough information to follow up with the reporting person including an email address, telephone number or physical address.

3) Specific medication: The post would state a particular medication brand or the chemical name of a medication wherein the compound in distinct for a specific brand.

4) Adverse event: The post would describe a reaction that a reasonable individual would consider an adverse experience including death, hospitalization or side effect no known with the medication.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
JUN

Twitter Went Down By Bug

Posted by peterzmijewski | Filed under Internet Marketing

Twitter blamed an internal error for a large outage that took the popular microblogging service offline for a couple of hours yesterday.

The outage began after noon Eastern Time, before service was briefly restored to its 140 million+ users about an hour later, only to go down for a second time just a half hour later. By 2:08 p.m., it was all systems tweet, leading to #WhenTwitterWentDown and #WhileTwitterWasDown becoming trending topics in the aftermath.

“Today’s outage is due to a cascaded bug in one of our infrastructure components,” the company said shortly after service had been restored, emphasizing that the site wasn’t hacked.

The cascaded software bug caused a failure across other systems, which lead to an outage or slowdown for the entire service, Twitter explained

“One of the characteristics of such a bug is that it can have a significant impact on all users, worldwide, which was the case today,” Twitter explained in blog post. “As soon as we discovered it, we took corrective actions, which included rolling back to a previous stable version of Twitter.”

Twitter fails have been extremely rare this year.

“Twitter’s website has had more downtime today than it had the entire year to date before today,” Peter Alguacil, an analyst at online monitoring firm Pingdom, told USA yesterday.

Twitter echoed that, noting “For the past six months, we’ve enjoyed our highest marks for site reliability and stability ever: at least 99.96% and often 99.99%. In simpler terms, this means that in an average 24-hour period, twitter.com has been stable and available to everyone for roughly 23 hours, 59 minutes and 40-ish seconds. Not today though.”

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st
JUN

Google Finds 9,500 Approx New Malicious Websites Daily

Posted by peterzmijewski | Filed under Internet Marketing

Somewhere between 12 million and 14 million Google searches every day trigger warnings about “compromised” sites, while dedicated attack websites built to distribute malware are on the rise, according to a new Google security report that gathers five years’ worth of data.

Google’s figures revealed that dedicated attack websites are on a comeback after declining in numbers in 2011. The websites try to avoid detection by Google’s Safe Browsing service by adopting several techniques, such as “rapidly changing their location through free web hosting, dynamic DNS records, and automated generation of new domain names”.

Google said that social media is now the weapon of choice for many attackers, as technical exploits are becoming harder to perform.

“As companies have designed browsers and plugins to be more secure over time, malware purveyors have also employed social engineering, where the malware author tries to deceive the user into installing malicious software without the need for any software vulnerabilities,” Google’s analysis said.

“While we see socially engineered attacks still trailing behind drive by downloads in frequency, this is a fast-growing category likely due to improved browser security.”

The data also reveals that phishing websites discovered monthly are becoming more prevelant, reaching a five-year high in 2012 of 300,000 websites.

Google finds an average of 9,500 new malicious websites every day, some of which are innocent websites that have been compromised by malware authors, and others that are built specifically for malware distribution or phishing.

But it isn’t all as bad as it sounds, as the study shows that the prevalence of infected websites peaked in 2009 and has since declined from approximately 350,000 by more than half to only 150,000 websites discovered monthly.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
JUN

Wordtracker’s Webinar on “Simple SEO Intro” on 20th June

Posted by peterzmijewski | Filed under Internet Marketing

It’s a free webinar will guide you by the effective process of Keyword Research and provide easy tacts of SEO. And then you will introduce with the new features and techniques in Wordtracker’s Keywords tool including a new keyword ranking tool and site audit tool.

Wordtracker team is hosting a great webinar on Wednesday, 20 June at 11.00 am EST.

Webinar Details

Organizer: Wordtracker

Topic: Introduction to Simple SEO

Date/Day:  20 June, Wednesday

Time: 11.00 am EST – Time Zone Converter

Source: Imnewswatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: ,

19th
JUN

Black Hat SEO Techniques We Can Use

Posted by peterzmijewski | Filed under Internet Marketing

Black hat SEO may serve as both a reality and myth that has to be dealt with sooner being SEO practitioners. While we are linked with probably one of the best SEO codes of ethics , black hat SEO is still a sad reality. Such an existence of black hat SEO techniques could be acknowledged for a lot of reasons.

What would be a good thing is the black hat SEO techniques could be utilized on clean, ethical white hat manner too.

Black hat way of thinking declares that SEO is for weak people. It would be a similar dilemma that pervades in sports; when everyone cheats, how is one expected to succeed? This is why reputed and successful SEO experts would not have to utilize it.

To put it succinctly, here would be the 30 black hat techniques one could ethically employ. You need to take note how the positive aspect of each technique is employed. We do not advocate their usage.



a. Hidden text –
you need to make new CSS based websites employing JSQuery effects. They would often hide big portions of text in layers so to display them on click or mouse on usability reasons. For instance: CSS pagination.

b. IP delivery –
Give the proper localized content to those arriving from a country specific IP address. Give the user a choice.

c. 301 redirects – Make a redirect of the old pages to newer versions of the homepage. When  you go to a new domain, you need to employ them as well.

d. Throw Away Domains – Make exact match micro sites for the short term famous keywords and abandon them when the trend would subsides.

e. Cloaking – You should hide the heavy Flash animations coming from Google, show the text only version that has been optimized for accessibility and finability.

f. Paid links – Donate for charity, software developers etc. A lot of them would display links to those who would donate.

g. Keyword stuffing – Tags plus folksonomy. Keyword stuff however adding several tags or allowing users to do dirty work using the UGC tagging (folsonomy) every major social does that.

h. Automatically generated keyword pages –
A couple of search engines create pages using each Google search query and assign the appropriate products to each query. You can perform this as well should you have enough content.

i. Misspellings – Make a definition of the misspelled term and redirect to the correct version.

j. Scrapings – Create mirrors for famous sites. Give them to the respective webmasters. A lot will be glad to pay less.

k. Ad only pages – Make all page ads and show them before users view content like many old media do.

l. Blog spam – Do not spam yourself. You need to get spammed! Install a WordPress blog with no Akismet spam protection. Then make a few posts about Mesothelioma for instance, a profitable keyword. Then after that spammers comment spam or even add posts. Last but not least parse the comments for keyword and the outgoing links. Should they contain the keyword publish them and take out the outgoing links for instance. Both user generated content so to mention.

m. Duplicate content on multiple domains –Give your content under a creative Commons License with attribution.

n. Domain grabbing –You should avail of old authority domains that failed and put them up again instead of selling them.

o. Fake news – You should put in real news on official looking sites for actual events. You may even perform it in print. Works for a lot for all activism related topics.

p. Link farm – Make a legit blog of flagship blogs. A full time pro blogger could manage 3 to 5 high quality blogs by her or himself.

q. New exploits – Locate them and report them, and also blog about them. You could break the story and also acquire all the attention plus links.

r. Brand jacking – Compose a bad review for a brand that has made a disappointment or makes a destruction of the planet or make a set up of a brand x is hideous page and let consumers state their concerns.

s. Rogue bots –Spider websites and allow their webmasters to be aware of the broken links as well as other issues. A couple of people could be thankful enough to link to you.

t. Hidden affiliate links – As a matter of fact, hiding affiliate links would be good for usability and could be more ethical than showing them. Apart from that, unsuspecting Web users will copy the ad to forums, etc that would break the TOS. The only thing you would have to do disclose the affiliate as such.

u. Doorway pages – Effectively doorway pages are also regarded as landing pages. The only stop would be that doorway pages would be worthless crap while the landing pages would be streamlined for sufficing on their own. What would be common for both is that they would be highly optimized for organic search traffic. So in place of making doorway pages a place to be skipped, you should just optimize them as landing pages and make users convert over there.

v. Multiple subdomains- Multiple subdomains for a domain could come about an ethical purpose. You need to keep in mind blogspot.com or wordpress.com, as they make multiple subdomains through UGC. In this manner, they could rank several times for a query. You may offer subdomains to the users at the same time.

w. Twitter automation –
There would be nothing wrong for Twitter automation long as you won’t overdo the thing. Making a schedule and repeating the tweets, as well as automatically tweeting RSS feeds from your or other blogs would be perfectly OK long as the Twitter account has real person attending it who would be tweeting manually in that regard. Bot accounts may also be ethical as well in case they would be useful not only for yourself. A bot that collects news regarding Haiti in the earthquake aftermath would be great.

x. Headlines that are deceptive – Tabloids make use of these frequently, black hat SEO also do. These would be ethical use cases for deceptive headlines as well. Satire would be one and humor as well.

y. Google Bowling – one negative thing about Google bowling would be hurting sites not desired. You may do the reverse, wherein reverse Google bowling would require that you push the sites of the competitors you like to make those that dislike disappear below. In this manner, we do that always linking out to the competition, the good person of SEO who then outrank the ugly sites we like less.

z. Invisible links – A lot of free web counters plus statistic tools contain this. Statcounter would be a kind. So when these are embedded on the site, you will utilize invisible links.

aa. Different content usage for search engines compared to users – If are a user of WordPress, you would have the nofollow attribute out to the comment links. In this manner, the search engine would acquire various content compared to the user. He would view and click a link. A search bot would view a no trespass sign in its place. In white hat SEO it would be referred to as PageRank sculpting. A lot social media add ons would perform this through default.

bb. Hacking of sites – while the crackers would hack sites the security experts would give warning to site owners of their vulnerabilities. Both discover same issues.

cc. Hacking sites –
While crackers would hack sites, security experts warn site owners that they are vulnerable. Both would see the same issues.

dd. Map spam – In place of faking multiple addresses through the place just to come up on Google Maps and Local, you would just need to make an affiliate network of real life small business owners with shops and offices who, for some money, would be the representatives. You would just need to collect mail from Google plus potential clients.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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18th
JUN

Robots.txt File and SEO

Posted by peterzmijewski | Filed under Internet Marketing

When it comes to SEO, most people understand that a website must have content, “search engine friendly” site architecture/HTML, and meta data (title tags and meta descriptions).

Another meta element, if implemented incorrectly, that can also trip up websites is robots.txt. I was recently reminded of this while reviewing the website of a large company that had spent considerable money on building a mobile version of their website, on a sub-directory. That’s fine, but having a disallow statement in their robots.txt file meant that the website wasn’t accessible to search engines (Disallow: /mobile/)

Let’s review how to properly implement robots.txt to avoid search ranking problems and damaging your business, as well as how to correctly disallow search engine crawling.

Robots.txt File?

Simply put, if you go to domain.com/robots.txt, you should see a list of directories of the website that the site owner is asking the search engines to “skip” (or “disallow”). However, if you aren’t careful when editing a robots.txt file, you could be putting information in your robots.txt file that could really hurt your business.

There’s tons of information about the robots.txt file available at the Web Robots Pages, including the proper usage of the disallow feature, and blocking “bad bots” from indexing your website.

The general rule of thumb is to make sure a robots.txt file exists at the root of your domain (e.g., domain.com/robots.txt). To exclude all robots from indexing part of your website, your robots.txt file would look something like this:

User-agent:
* Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /junk/

The above syntax would tell all robots not to index the /cgi-bin/, the /tmp/, and the /junk/ directories on your website.

Robots.txt Dos and Don’ts:

There are many good reasons to stop the search engines from indexing certain directories on a website and allowing others for SEO purposes. Let’s look at some examples.

Do with robots.txt:
• Take a look at all of the directories in your website. Most likely, there are directories that you’d want to disallow the search engines from indexing, including directories like /cgi-bin/, /wp-admin/, /cart/, /scripts/, and others that might include sensitive data.
• Stop the search engines from indexing certain directories of your site that might include duplicate content. For example, some websites have “print versions” of web pages and articles that allow visitors to print them easily. You should only allow the search engines to index one version of your content.
• Make sure that nothing stops the search engines from indexing the main content of your website.
• Look for certain files on your site that you might want to disallow the search engines from indexing, such as certain scripts, or files that might contain email addresses, phone numbers, or other sensitive data.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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