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28th
FEB

A Substantial Update in Chrome for Android

Posted by peterzmijewski | Filed under Internet Marketing

Professional Internet Marketing GURU

Professional Internet Marketing GURU

All the android users who mostly use Google Chrome while using web will be happy to see that a hefty update has been made to its browser.

Look at out some features and enhancements of Chrome 25 for Android:

It has now improved scrolling performance, to pinch-zooming on pages it has Increased responsiveness, the latest version of the V8 JavaScript engine made it easy to Faster interactive pages, while Chrome is in the background, it has Audio now continues to play, for HTML5 features it Expanded support, and when phone is in use Support for pausing audio in Chrome with the additional permission.

Chrome 25 for Android has “important stability and performance fixes” along with minor UI adjustments. A beta version of Chrome for Android has also been released to try out the future of Chrome. Just like Firefox for Android It can be run next to the steady channel let loose for testing purposes.

Source: webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
FEB

Speak The Language of Your Audience

Posted by peterzmijewski | Filed under Internet Marketing

Internet Marketing Professional

Internet Marketing Professional

A couple of companies use jargon a lot, in the press releases, the product pages, and in the blog posts. Do we really have to explain why writing in plain English (or whatever the language the audience speaks) will get you more conversions?

It would be a basic facet of SEO: searchers would enter similar terms into search engines that they use in everyday language to make a description of what they require. If you do not use those terms on the site, it would not come up for such searches. This would mean that they get less traffic from search engines and fewer conversions.

If you would like to win over the audience, you would have to speak the language. In a fortunate manner, even bloggers who write in a corporate manner like a native could stop incentivizing buzzwords long enough to view a real ROI.

You should begin by reading the language in all the right places. Do not proceed to the industry blogs as they are filled with buzzwords you want to steer clear of. In their place, try other online venues. For search terms, try searching using keyword tools like KeywordSpy. For the social media aspect, try Twitter, Facebook, Google+ and LinkedIn. You should find out the words people utilize when they post and comment regarding products and services in the field. Read the relevant blogs, plus check out the forums. Seek out sites with user generated reviews, and study the keywords used. Write down particular keywords and key phrases.

One of the most direct ways to know about the language the audience would speak is to ask them. Interviewing individuals from the target market would be the best manner to learn about the needs, what they require of the product and the brand, plus the language they are to use. You may interview people in different ways: in person, through the phone, or through email.

As you do the interviews, you have to remember a couple of things. First, you need to select the interviewees carefully, selecting several people over a period of time, what one may learn from the interviews are to fuel future blog posts. Lastly, use the needed tools to help you.

Lastly do not take your people for granted. A couple of them already relate the language of the customers, out of necessity. We would think about anyone who deals directly with your customers. Such would include customer service reps, sales reps, retail reps and also social media reps. Sit down and talk with them. They can inform you what the customers are mentioning, and how they are to say it. Ask them to inform you what words plus phrases the customers and audience are utilizing and language that will resonate with them.

Moving forward, you need to make a commitment to utilize the language on the site, in the blog posts, and anywhere the target audience will view it. A good relationship will begin with parties speaking the same language, you would not expect the customers to begin speaking the language, you can’t expect customers to begin speaking the language, so you would need to exert effort.

Source: webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th

Facebook New Update about Gift

Posted by peterzmijewski | Filed under Internet Marketing

Internet Marketing Professional

Internet Marketing Professional

Now give a gift when a friend posts a celebratory status on Facebook. Facebook recently launched a new Gifts feature by giving it a more prominent placement – in the news feed, looking for additional promote their new Gifts feature.

Especially when users are sharing good news such as landing a new job some of them have found a “Give a Gift” button added to certain posts by friends.

Engagements, marriages and birthdays those types of news will appear of your news feed on the top right-hand on your desktop and on mobile surrounded by the news feed. Click on those life events prompts users to “Give a Gift.”

This is somewhat completely different. When spoken about in status updates, and prompt users to give gifts in celebration it seems Facebook looks to be testing a system that would recognize major life achievements.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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26th
FEB

A New App Store For Its Android Announced By Yandex

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

Today Yandex has announced a new app store for Android. 50,000 paid and free apps are available here.

Yandex.Store it is accessible in eight languages for users around the world, it is a global product. app developers can publish their apps to Yandex.Store and appear ahead to working with device producers from approximately the world who wish to install Yandex.Store on their devices. For Android-based mobile phones The global market is very sectioned. a few major players take pleasure in a meaningful share, with the remaining piece of the market distributed among hundreds of smaller companies.

Go through Yandex’s Yandex.money service for Payments in the store and  Kaspersky Lab verified all of the apps.

Director of Products and Services Development, Kaspersky Lab Petr Merkulov says “The Android app stores are a magnet for malware developers. The platform’s popularity and the fact that its source code is publicly available made Android a popular target for malicious attacks – 99% of all malware detected on mobile devices in 2012 were aimed at Android smartphones; we provide comprehensive anti-virus protection for Yandex.Store by integrating our special Kaspersky Anti-Virus SDK.”

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
FEB

Manners By Which PPC Averages Can Deceive

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski - CEO at KeywordSpy

Peter Zmijewski - CEO at KeywordSpy

Averages come across as a needed evil when we have to report numbers. Averages would aid us in spotting trends.

This also says things about PPC. If the average cost per conversion would keep inching up a monthly it would maybe time to dig in and discover why. It could imply that increased competition would be pushing up the bids—but it could also imply that the website would no longer converting as well as it once had, and it would be time for refresh.

Averages would be ideal for client reports as well. Clients would not want to view thousands of numbers—they would like to see the executive summary. We would even venture to admit it would not be possible to make a client report without utilizing averages.

However if you would be focusing exclusively on averages, the campaign is undoubtedly suffering. When you deal with the amount of data that the average PPC manager views in a day, a couple of aggression would be needed. However, it is an error to look only at the averages.

There has long been a saying that averages lie. This is nowhere truer as in PPC. Here are ways how they lie:

1) Averages Would Cover Problems With The PPC Account

At times the averages would appear fine, but part of the campaign would actually be ailing. Take time to periodically go into the detail, even if the averages appear ok.

PPC Managers have to study their worst keywords and ads, and ask themselves:

a. Why do they do badly?

b. Why are the best keywords and ads doing well?

c. What would be distinct about them?

You should not overlook this significant aspect of PPC management. Set aside time for each week or month to ensure that you look at the minutiae of PPC accounts. Utilize information from keyword tools such as KeywordSpy to see how your competitors do it with their own ad-keyword combinations.

2) Averages Could Also Be Unforgiving.

In PPC, we have the tendency not just on averages, but even on standard deviations from the average. In a simple manner, we are taught not to worry regarding small fluctuations for average metrics.

At times, though inattention because of smoothing data may be fatal.

For instance, you notice for one day, that the average conversion rate would be below average. You shrug it off thinking it would be a normal day-to-day variation.

A week on, you see that the client had changed the PPC landing page URL a week ago, and you had been sending traffic to a page that did not exist.

3) Averages Lead to Bad Decisions by Search Engines

One could spend all day putting in the poor decisions created by Google and Microsoft that came from looking at the average and aggregate data.

Two well publicized examples would include the near match change plus the ad rotation change. These had been both Google changes.

However Microsoft will be guilty as well.  Are you aware that if you copy an ad and change everything, however the ad title in adCenter would produce a duplicate ad error? Exactly.

Everyone was wondering what Google was thinking with this move. It appears that the aggregate data would show that the CTR on near match terms would not be distinct from CTR on precise match terms, and there would be no adverse effect on results.

The average advertiser would like to avail of traffic and not just optimize for conversions. So Google would utilize averages for the building of business.

So if you desire that the PPC account to be lean and good, steer clear of such averages.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
FEB

For Canadian Customers Shopping App Launched By Amazon

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

A new Shopping app for iPad , iPhone,  Windows Phone  and Android has been launched by Amazon.ca today.

VP of Mobile Shopping for Amazon Sam Hall said- “We are excited to further enhance the customer shopping experience in Canada, Customers in Canada can now use the Amazon Mobile App to conveniently shop, browse and buy from anywhere, all while accessing popular features such as Prime, 1-Click ordering, customer reviews and more, right from their mobile devices.”

For a new account using the Amazon Mobile App customers can sign up To make on-the-go shopping a seamless experience existing Amazon.ca username and password could also be used to access the same account they view on the Web. Using the Amazon Mobile App Customers are able to access many of the same features as on the Web, including Wish Lists, payments, their cart, 1-Click settings, Prime membership and more and also could shop the full selection of products existing on Amazon.ca, including , books, movies, music, electronics, baby, kitchen, watches,  tools,  sporting goods and more.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st
FEB

Making the Most of Website Testing

Posted by peterzmijewski | Filed under Internet Marketing

Internet Marketing Guru

Internet Marketing Guru

Not making a test of your website would be similar to informing your investors, shareholders, employees or other stakeholders that you already have enough profit and you do not really want to make any more in the near future. So why do marketers not do it? In a typical sense, they do not have knowledge of what to test, how to obtain approval, who has to be involved and how this will affect the site. But it should be carried out of you will fail to do the job in the correct manner—giving an online environment optimally meeting the needs of your customers.

So as you start out, you would need to get your feet wet. You would have to begin with a PPC landing page or other campaign that would be fully controllable. Should you be worried with the results, you may split the test into low-risk ratios including 90-10 or 80-20 (this would imply 90% of the traffic would proceed to the control page, plus 10% would proceed to the test page). Such tests are to take longer to accumulate sufficient data, however it lessens the risk when you build your confidence.

Six steps would just be what you require to carry out the test, so you have hardly anything to fear.

a) Name the test.

b) Choose the test page plus the action you want visitors to take after going to the page.

c) Tag pages plus elements or sections with code generated by the testing tool.

d) Place test variations into the testing tool.

e) Make a launch of your experiment.

f) Analyze the data after a suitable time length, making a result of high confidence, statistically important differences for variation results.

Begin with significant things, like headlines. Mix and match headlines, using keywords derived from tools such as KeywordSpy as basis.

One more thing that would really aid with confidence when you begin starting would be to test page elements having an important impact on conversion. For instance, headlines would be very important as readers utilize them for self-organizing the information you present and think whether or not they want to engage more seriously with the page. Great headlines would ask visitors to read deeply.

However, headlines may not just be the only thing you could test. You could test any element on the page. Granted, distinct elements will have distinct effects on conversion rate, so you would want to make the more significant elements bigger priority sections. In addition, you would not want to test much variables in too many sections at a similar time, or you would have many distinct combinations for completing the test for a reasonable amount of time. And time would be very significant at the start of your testing journey as it would keep momentum going, increase motivation once you view results and builds confidence moving forward.

There would be multiple tests available for your needs. A/B plus multivariate tests would not just be the only options available for website testers. Here are all options at your disposal:

1) A/B Test – Make a test of two pages or two variations of a variable against one another.  You utilize this for the testing of large-scale changes including page designs, layouts and the like. These are good to begin with as you should spot differences quicker.

2) Split Path Test –Split traffic for distinct linear paths. This is to be good for the linear conversion funnels including checkout as visitors navigate sites in a fashion that is non-linear.

3) Multipath Multivariate Test – Test combinations for elements across groups of pages to view what works best.

4) Do Anything Test –specifying more than a single goal.

5) Linger –Conversion is the time on page.

6) Click – Target a particular event or click.

Technology alone would not offer optimal results. With the tools we currently have, you would easily drown in data and possibilities. However, if you have the right talent, you may understand what to test, how to do the test and interpret the results for insights that are actionable on how to meet customers’ needs and report confidently the profitable news to investors, employees and shareholders.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st

Official Launch of the Twitter Ads API by Twitter

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

After testing it with partners since January Twitter Ads API has been officially launched by Twitter Today.

These are the first five partners- Adobe, HootSuite, TBG Digital, Salesforce and SHIFT.

Twitter revenue product manager April Underwood says-  “As interest in Twitter has grown, our focus has been on delivering better ads for users, not more ads. We believe our system is working well because users like the ads experience on Twitter. Our system rewards marketers for being good, not for being loud. And this approach encourages ads that are engaging, relevant and useful.”

With Twitter’s set of partners, marketers would be capable to do work to manage integrate them into cross-channel advertising strategies and Twitter Ad campaigns. In the upcoming months it will also begin certifying ads products that put together with the API, and that this is now begin of its efforts in this realm.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
FEB

Keep Your Account from Being Hijacked – Google

Posted by peterzmijewski | Filed under Internet Marketing

A broad launch of its new Outlook.com webmail product has been announced by Microsoft. To talk about how prevalent fake spam that come into views to be coming from people you be familiar with has become, and the attempts it is getting to keep Gmail and really Google Accounts too safe Google has taken the opportunity.

only one percent of spam emails even make it into an inbox, but in 2010, they started seeing a large increase in fraudulent email sent from Google accounts, prompting the team to take more aggressive measures according to Google.

As it regularly happens, Google give advice users to take benefit of its 2-step verification system, and update account recovery options and to use strong passwords.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , , ,

19th
FEB

Google No Longer Let User Create Own Search Stories

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski - CEO at KeywordSpy

Peter Zmijewski - CEO at KeywordSpy

Now Google no longer let user create own search stories. A Google person reveals the news in a Google Groups thread by via Search Engine Roundtable when a user asked about matters with the offering.

Google’s Courtney H says “It is with a heavy heart that I have to announce that after three years, our engineers are no longer supporting the Search Stories Video Creator tool and it will not be returning.

A former teacher talks- I have used the gizmo in my classroom,  she included in her talk like she has attempted her best to find this feature up and running again but sadly, only got so many engineering resources and those toiling on this tool have been owed elsewhere. According to report some people also searched approximately online a bit and established a few resources that can help you create videos but they do not dish up the accurate same reason, but with any luck they can help out you if you make a decision to create a video in the future.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , ,