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30th
MAY

Verified Pages and Profiles Launched by Facebook

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

Today Facebook made an announcement about launching verified Pages and Profiles.

“Today we’re launching verified Pages to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook, Verified Pages have a small, blue check mark beside their name on timelines, in search results, and elsewhere on Facebook.” – Said by Company.

Next to the name of a Page specifically, the badges will appear, when balanced in Graph Search queries, over the name of Page, in stories about people liking a page, and in News Feed ads on a Page.

Including government officials, celebrities, journalists, businesses and popular brands, who have large audiences Facebook is giving the feature to “a small group” of prominent public figures.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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29th
MAY

Display Benchmarks Tool Announced By Google

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

Today Google has announced its Display Benchmarks Tool. It will help users to see how their ads perform relative to aggregated campaigns. To build context around it will help marketers, to compare their own performance to relevant data points and around their display ads.

By selecting media, sizes, formats and countries the Advertisers can quickly set up a report.  With current information they can choose a snapshot report, they can also look forward for the trends going as far-off back as February 2012.

Average duration of interaction, the expansion rate for rich media ads and average interaction rate is being shown by this tool.  For rich media and standard media it helps advertisers to compare the overall click-through rate with those.  video completion rates, the average amount of time that rich media impressions were displayed to consumers and how long expander ads stay expanded it gives information about it.

Source: Clickz

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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28th
MAY

More Faster Adds Notifications On Chrome Beta

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

If not the fastest, browsers around Google Chrome already holds the distinction of being one of the fastest. With the latest update to its Chrome beta client now Google is working to make it even faster.

Chrome 28 is currently available in the beta channel, with a new threaded HTML parser it speeds up the browser. DOM content will be loaded 10 percent faster, it will also decrease the maximum stop time by 40 percent. We can say the pages will load much faster now.

WebGL will be find by you while For users of Chrome for Android it is been added as an trial feature in the beta alongside WebGL and Web Audio, in which Web Audio can be joint to make games and web apps that run natively crossways on any device, on any browser.

With this latest beta Fullscreen API is also added to Chrome for Android. OS status bar and    the browser UI will not be shown or we can say will be hidden in favor of a full screen experience.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
MAY

With Twitter Amplify Twitter Turns Up Ad Game

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

Through new Amplify partnerships Twitter is deepening its love affair with TV. Company has given little bit idea on this on the Twitter blog. It I not like they are telling anything out of line, it is now the truth.

Blog Post was like – “On the ads side, Twitter has further amplified the social TV conversation with real-time, dual-screen sponsorships and in-Tweet video clips from broadcasters. ESPN and Ford Fusion led the way, bringing football fans Instant Replays in Tweets during every college football bowl game. During March Madness, Turner Sports, the NCAA, AT&T and Coke Zero followed suit, offering fans Real-Time Highlights of hoops action throughout the tournament. And now, during the home stretch through the 2013 Finals, the NBA is pushing the best Rapid Replays from TV, through a Tweet, to your mobile phone thanks to Sony Pictures, Sprint and Taco Bell.”

Just about everywhere not see Twitter referenced is getting more and more difficult actually. You cannot expect pace to sluggish any in the wake up of an rising number of agreements with advertisers and properties to make a extra multi-screen environment for users. It seems like Twitter enlarge may just create social media yet louder than it is already.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
MAY

Looking For A PPC Ad Niche

Posted by peterzmijewski | Filed under Internet Marketing

Perceive that you would be stuck with a not-very-great market or competitive environment? For search marketing, you always have more control over factors that you might regard.

What control would you have over search competitors plus prospects? There would be a lot.

Initially, you get to think where to advertise (which would mostly determines who would acquire your ads), via geo-targeting, keywords, plus placements.

a. Geotargeting: Have a tough national competitor? You may outcompete them via spotting the top 10 markets plus running regional plus local campaigns for those markets.

b. Keywords: Not a fan of the search scene regarding the largest volume keyword? You may drop it, or modify it, or select longer-tail versions that would allow you to compose more targeted plus powerful ads for a valuable minority compared to those that are uninspired many. Making use of a keyword tool such as KeywordSpy allows you to explore more options for a term to use.

c.  Placements: You would also not need to fight for a great position for AdSense sites with many ads just because the sites would totally be relevant to the product. For the Display network, where the biggest attraction strategy would be flashy interrupting, you may advertise on sites that could grab the major market demographic, not only sites regarding the specific product.

Attraction Strategies of the Ad

Once you have exuded your way going into a niche that is productive, you may now focus on an attraction strategy.

For search marketing, you attract with ads. While there would be a lot of ways to make an ad to allow searchers for self-select, two big ways to determine who clicks the ads plus visits the site, which would include voice plus mentor.

Voice

The ad would not just be words or images that are displayed on a pixilated screen. The prospect would view the ad and gives a voice or personality.

Boring ads would be attributing to boring voices. A couple of ads would be hip. Others show caring.

Ad voices would be humorous, conspirational, dismissive and the like. One easy way to give the ad a voice would be to compose it in the manner a person of that quality would write.

Not only will a particular voice connect in a better manner with particular market niches, you may deliberately exude a notable voice to determine the market niches to play with plus which to leave alone.

Being a Mentor

One more important attractor, rarely utilized, would be the implied mentor. The hero would get a call to adventure at a point in our lives, an invitation to pass by the safe plus somewhat unsatisfactory normal world and go into a dangerous world. One would deny the call, until they find a mentor, the older plus wiser individual who views true potential, plus aids it to see yourself.

There are many types of mentor, and various kinds of attracting various Heroes. There would be a wizard, who talks to the visionary who is hesitant; the magician, who would appeal to the engineer plus technician, and the great veteran, getting the young warrior.

How would such mentors show up in a real market?

Let us view someone’s advertising hand tool.

1)  The wizard would advise that you say no to power tools that are not needed, plus collaborate with nature.

2)   The magician would state that hand –forged tools would make you more productive and efficient. Do not allow the tools hold you back.

3)   The grizzled vet would say that you have settled for substandard tools, and you have to raise your standards.

Each of the stances would invite the prospect would be a various adventure, even if the actual purchase could be identical.

So in the following moment you feel pegged to a market, you need to exude a strategy to repel plus attract, making an environment where you could flourish.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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24th
MAY

News Carouse Feature Launched By Bing

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

For Bing news Bing announced news carouse feature today. While searching for a person of note for example any politician or celebrity, a visual carousel with current topics related to that person will be show there. Related people will also been showing there on the right-hand side of the page.

On the Bing blog Bing’s Tim Leung says- “And that’s not the only progress we’ve made over at Bing News. We recently extended our news articles index beyond two weeks, this means when there’s no fresh news related to a given query, we can look back over several years to bring you any relevant articles. This is a pretty significant update and is just the start as we work to make Bing News even more comprehensive. While there’s still more to do, we believe these updates provide you with a deeper understanding of the world and an opportunity to explore the connections we’re able to make over here at Bing.”

Satori technology by Bing brings people, places and things can say a deep understanding of both to power the visual carousel that helps you to search the people and current events related to the person you are looking for.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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23rd
MAY

Tips to Come Up With Effective Articles

Posted by peterzmijewski | Filed under Internet Marketing

One of the great challenges that is faced by content marketers would be the constant need for think of new ideas, often regarding the same topic. This would be particularly true when it would come to blogging. In the recent times, the shelf life of even the compelling blog posts would be very short because of the ever decreasing attention spans plus Google’s preference towards  new content.

To keep the content engaging, relevant, plus regularly updated, you would have to make the creative juices coming on in the editorial team. So the next time, you would get together to brainstorm regarding article ideas, here are tips that could be of aid.

1)  Make a mix-up of your team in the time of article brainstorming to make a promotion of fresh thinking

When it comes to developing new ideas, many people would find it useful to change the environment. Getting away from the computer, and going to the breakout area or coffee room could give stimulation which is of help. This is why companies would spend money on beanbags. But also just as important as where you are would be who you are with. We have seen that putting people together for article brainstorming who would be writing for clients in completely various verticals may be an excellent way to introduce fresh thinking.

The tech writers may not be familiar with hot topics plus recurring themes in health care, however the questions they ask could be the stimulus that the health writers would have to come up with very original article ideas.

And for the return of the favor, making a discussion of the recent articles of the tech beat would make some new plus interesting angles for posts regarding health and well being. In fact, it would be a surprise how often a similar idea may spawn articles for seemingly unrelated client briefs.

If possible, get a view of the topics you would like to discuss by identifying the keywords closely associated with them. Use KeywordSpy for SEO keywords that are strong jumpoff points for your content.

2)   Make Mind Maps to Aid with Idea Association

The idea for a mind map would be that you acquire a given topic and put it at the center of the page. You would then branch off broad categories from the main topic plus draw some more branches drilling down every category. There are a lot of apps that would make mind maps for you, but we would always prefer doing them via hand as it would be more branches drilling down into every category. There are a lot of apps that would create mind maps for you.

From every broad category you would branch down into a lot of specific topics. Drilling down into topics would spell a good idea and would lead to a bunch of good articles in place of just one. If it would be a new subject area, mind maps would be a great way to explore and learn. If it would be something familiar, expand thinking into new areas.

3)  Utilize Visual Aids for Providing Creative Cues in the Workplace.

Of course the mind maps would also appear great on the wall, bringing us to our third entry. Placing visual aids around the place may be a good mental stimulant for the writing team. It would also ensure that the creative work coming from the brainstorming sessions is coming to fruition.

Whiteboards, window writers, idea paint or even old-fashioned paper plus sticky tape may help make a creative environment where the editorial people would be surrounded by small prompts plus reminders that may lead to new content ideas.

Making a redecoration of the office in this manner will make it likely that the writers will locate links between topics they have to write about, plus stories in mainstream media or making the rounds for blogs and news sites. Angles for breaking news stories would be easy to miss, however a nice visual snapshot for a topic would be a great way for writers to spot them.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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23rd

On Android Google Drive Gets Some Improvements

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

A new update has been made by Google Drive for Android as a few new features have been added to Google Drive for Android.

In a new card-style, files are now displayed to see large previews you can swipe between them. To your Android device you are able to download copies through within the actions menu in settings.

Denis Teplyashin (Google software engineer) says- “The updated Drive for Android app also gives you to a way to keep track of important paper documents like receipts, letters, and billing statements, Simply click ‘Scan’ from the Add New menu, snap a photo of your document, and Drive will turn the document into a PDF that’s stored for safekeeping.”

Using Optical Character Recognition (OCR) technology, in scanned documents Drive can easily recognize text. Scanned document will be retrieve by  a simple search later.  Font types and font sizes for spreadsheets all can be adjusted by Google Sheets editor now. With also Cloud Print support the app is coming.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
MAY

New Feature Announced By Google Analytics

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

Today Google Analytics made an announcement about the new feature. It is about quite a big deal to Premium Analytics users. Now, to crunch their analytics data and other offline data sets Analytics Premium users getting ability to se Google BigQuery.

Using Google’s servers to crunch the numbers you can analyze immensely massive data sets with BigQuery which is a web-based service.  In seconds you are able to get insights from that kind of big data by using Google’s computing power.

Unsampled session-level and hit-level analytics data can be accessed by Google Analytics Premium users, sent in a straight line into Google’s BigQuery cloud platform.

From Premium to BigQuery on a daily basis it will have their raw analytics data automatically exported to, for who want to use it. From their other Google products, Premium Analytics users can also have data that exported into BigQuery to be connected with their analytics data. Users are also able to upload other data sets to BigQuery –such as offline conversion data – to be joined together.

Access, access control lists to prohibit who can see and query the data sets are also added to BigQuery . Now you have ability to “store as much as you want, paying only for what you use” as Google suggests.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st
MAY

New Ads By Tumblr Soon

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

Yahoo has agreed to acquire Tumblr for $1.1 billion, it is well known now. Into the Tumblr experience the company will see to put other ads.

CEO Marissa Mayer said – “In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love,” she said in the announcement. “In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.”

In the native dashboard streams the ads will be delivered directly. As we know the “Web In-Stream” product is in beta, an exclusive launch partnership opportunity is being offered by Tumblr, for the ad unit’s debut to a handful of select brands that say that all Tumblr post kinds are supported, accordingly to the slides. Within a 30-day span buddies can get ten desktop Radar posts according to the slides.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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