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31st
JUL

Matt Cutts Said “Link building is not illegal”

Posted by peterzmijewski | Filed under Internet Marketing

‘Link building is not illegal’- said by Matt Cutts in his recent interview. a very interesting use of terminology is “illegal” word. If the link building is not breaking any law then it can’t be said like it is illegal, it just should not violates Google’s guidelines. While there is black hat techniques and spammy techniques applied to the link building then people can say we should away from link building. Google have really scared a few people from attracting any type of links to their own sites for fear of being punished. That’s why some people used to keep away from link building and think that it is illegal.

A very clear and complete interpretation of what Matt Cutts thinks to be bad links and shares on his stand on link building. As link building including hacking and bribery is against the Google’s guidelines but Matt cutts consider that it is not like link building is bad. He discussed like as long as you are doing it in the right way link building is perfectly fine to do in that right way.

He said- “It is true that a lot of SEO is now circling back around good old fashioned marketing.”

The older days of discounted link building are fine and truly dead and Google ought to not be treated as just a link counter. People should be make sure that strategy does not include in any of the black hat techniques Matt mentioned this in the interview.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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31st

The Significance of Mobile Optimized Content

Posted by peterzmijewski | Filed under Internet Marketing

We had learned a lot about content marketing in the past year, we had been referring to it in our sleep. Just fresh off another algorithm update, we all rushed to put in more informative and engaging content to the site. We had spent hours going over each sentence, used hope that Google would glance on it favorably.

Just as one began to be comfortable, mobile has made a revolutionized way one searches. In fact, it has now gotten a 20% share of the ecommerce sales, up from 15% from the previous quarter.

Research also shows that retail visits from mobile devices had gone up to 30% in the initial quarter of 2013, up from 24%. While this would not make the past previous efforts redundant, it would mean they have to turn attention toward mobile optimized content.

You now have to say goodbye to witty anecdotes, nostalgic introductions plus long winded descriptions, mobile users would like the key facts at the fingertips the instant they would load the site (which would better be less than 3 seconds if you would not want the site to be abandoned by 40% of the searchers. Here would be four aspects you would wish to adjust to capture the mobile audience.

1) Length – Should Internet users in general be impatient, you have to imagine the level of attention a mobile user would be prepared to give you. 58% of mobile users have access of the web while you are out and about, whether this would be out shopping, on the daily commute or through work. This would mean your audience would have limited time and maybe patience, so keep content concise.

2) Layout – People would rarely make a response to big blocks of texts and this would never be more true than on a mobile device. Giving readers snippets of information, handy bullet points plus catchy headlines which give them the best selling points for easy access would be the ideal way to improve conversions.

3) Structure – With a lot of smaller screens, browsers would only be able to view a few lines of content at a time, so the copy has to be short and to the point. Give the most significant information initially, including product details and prices, followed up by further reading. Keep  in mind the amount of content users would view before scrolling and put the most significant text here.

4) Calls to action – With an average mobile user making use of less content than via a esktop, there would be no use having call to actions bottom of the page. These have to be more direct, stand out and show through the content.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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30th
JUL

Chromecast Entertainment Device Launched By Google

Posted by peterzmijewski | Filed under Internet Marketing

Google launched Chromecast Entertainment Device into the smart TV market. With HD-quality pictures, to a number of premium streaming video services the Chromecast will authorize users to connect their sets. With video services, the device will give authority to users to connect through multiple devices, notebooks and mobile devices and to control the player on desktops.

Sundar Pichai wrote – [Google senior vice president of Android, Chrome and apps] “To help make it easy to bring your favorite online entertainment to the biggest screen in your house – the TV – we’re introducing Chromecast. Chromecast is a small and affordable device that you simply plug in to your high-definition (HD) TV and it allows you to use your phone, tablet or laptop to “cast” online content to your TV screen. It works with Netflix, YouTube, Google Play Movies & TV and Google Play Music, with more apps like Pandora coming soon, With Chromecast, we wanted to create an easy solution that works for everyone, for every TV in the house.”

Source: Clickz

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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26th
JUL

Inside AdSense Google Adding favicons to text ads

Posted by peterzmijewski | Filed under Internet Marketing

Nowadays Google is busy to make ad formats better for all users and advertisers who appear on your pages. In text ads Google AdSense introduced favicons.

This will be helpful to make searches faster and easier for its users and also will be helpful; for businesses undoubtedly recognize themselves and their products. Favicons is a simple small icon or picture which can be used by an advertiser on an ad for their site like a logo or like a clip art relevant to their business’s services.  With the help of Favicons an advertiser’s ad will be simply identifiable so from the picture a particular business or kind of service will be able to know this ad about what.

As a quick scan of the pictures this is also helpful to make online searches easier. On your website Favicons also stimulate the ad space you can change it from plain text ads to more colorful which would attract visitors to see the ad that what is being advertised. It will be helpful to get more traffic to your site.

For Adwords advertisers a more robust option is being provided by Google. You can maximum readability with favicons images by optimizing your text ads. This favicons update is good news for people who want to enhance the appearance of their text ads

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
JUL

Advertisers Get Adobe Media Optimizer system powered by Bing Product Ads

Posted by peterzmijewski | Filed under Internet Marketing

Now online retailers will be so excited over their pay per click marketing campaigns because Adobe has turn out to be first to market with their latest Adobe Media Optimizer system powered by Bing Product Ads.

Only to retail advertisers, this new system gives you facility to a new exciting ad format. In the United States only this Ad format is available.

From an advertiser’s product data feed this new system pulls products and delivers promotion information, delivers other details found inside a search ad and delivers image.

Advertisers can take benefit of some neat new features with the help of new ad format like-

• Pro¬mo¬tions Lines and Bing Prod¬uct Ads can be managed.

• Control Bing Prod¬uct Targets

• Against ROI metrics Report and mea¬sure Prod¬uct Ad and Prod¬uct Tar-get per¬for¬mance

• Advertisers can outlook search queries that led to con¬ver¬sions throughout Bing Prod¬uct Ads

• Bids can be opti¬mized algo¬rith¬mi¬cally, between the broad All Prod¬uct Target and Prod¬uct Tar¬gets.

• From tem¬plates and prod¬uct feeds cre¬ate and update cam¬paigns by using Advanced Cam¬paign Man¬age¬ment.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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24th
JUL

Landing Page Design Tips to Put Up Conversion Ratio

Posted by peterzmijewski | Filed under Internet Marketing

One fast way to put up profits would be to turn attention away from traffic for some time and begin thinking about the conversion rate. If you would be like a lot of sites on the web, you would be throwing a lot of sales out the window through making simple mistakes or taking out a few key pointers. Let us discuss where to put focus so that you can maximize conversions.


A. Navigation

Nothing would be more significant than making it easy for the user to locate what they want. Navigation would begin with the choice of landing page in the first place. A lot of advertisers would be sending clicks via the home page. You should not do this. Utilize targeted ads plus send users straight to the page which is most relevant. You would want them to see exactly what they would expect to find based on the text of the ad. Should they feel even a bit misled, they will go toward the back button.

However, navigation would not stop there.

Check the internal searches to locate what your visitors want to find most, and ensure that it would be place somewhere prominent and obvious. Do not make a mistake of having to force the visitor into a conversation immediately by making other popular navigations hard.

Such a tactic would backfire.

Visitors would like to be persuaded prior to making a purchase. Should they not feel informed enough, secure enough, and not trusted enough, they would not make a purchase. You need to let them navigate through the site the way actions inform you that they wish to.  People would be more likely to buy if they think they arrived at the conclusion on their own.


B. Second Tip: Images

Images would arguably be the most significant aspect of landing the page design. Humans would be visual creatures, and first impressions would be formed on sight alone. Should the landing page appear haphazard, old, unmaintained, clumsy or cluttered, you will lose much ground in the initial second of the visit.

Users would expect a clean, professional coming from the second they come down. Keep the four ideas in mind.

• Meaningful—images would have implications, even with basic shapes. No matter how basic the image appears, always have a consideration of what it would mean to your audience.

• Custom – A stock photo here or there would be good for blogging, however when it comes to site design, and landing pages in particular, the images have to be custom made.  Should the images not be unique, it would be hard to present a consistent brand image, and quite impossible to portray a unique selling proposition.

• Logical – We would often come across landing pages with great images which do not make sense for the site. You approach images logically by using them in a manner that makes sense for the user. In the same manner, think logically about images plus split test them for maximum benefit.

• Clean – Images should not have to clutter the landing page or distract from the text. They always have to serve to enhance the experience. An image which would fit right in between two paragraphs as part of the narrative would always be better than an image of a smiling model who wears a headset (not that a bit of both would always be a bad thing).

Third Tip: Content

The content of your landing page would be all about the user. Visitors would not want to know one’s life story or why the business is better than the rest. They would wish to know how to solve the issue. Keep this in mind:

1) Unique would not be enough

It would not be enough to state that your content would not be plagiarized or creative. Instead, it would have to serve a purpose which is unique. The content of the landing page has to have a purpose not met by any other page on the web. Content needs to have its own unique selling proposition. To amplify your content, make sure you use the strongest keywords for your paragraphs. Use KeywordSpy to accurately locate these keywords.

2) Be “neutral”

When one says neutral, we mean that you would not want to go for the hard sale. A lot of visitors would be savvy enough to know that they could not take anything you mention for granted. In place of getting promotional, you have to be specific. Focus on the “how” of the product. How will it  aid them in solving the problem? How would it be different (different, not better) from the alternatives? It would be important to recognize that, in such a context, neutral would not mean formal or unopinionated. Personality would be good for content, and those who would take strong stances with no apologies would likely win over those who agree.


3) Address issues before user has them

The default response to any buying opportunity would be to say “no thanks”. We all possess low-level fear and skepticism prior to making any purchase or commitment. You have to address such concerns before the user would even have them. We ensure to do exactly that with the link building service landing page, by discussing not what one does, but what one won’t do.

This would have had a tremendously positive impact on conversions. Find out what your user’s most common objections would be at the moment, and address them soon as you can.

4) Call to action

Everyone would know that they require a call to action, but this would also be one of the most common places mistakes are done. The kind of call to action used would be highly subjective, demanding a good deal on what you sell, and for how much.

Should you attempt to sell a service costing tens of thousands of money, they will want to talk to you. It would be simple as such.

You would need to have a phone number plus other contact information in place, and this would be where you should place most of the efforts.

Should you sell something on a scale which is smaller, the contact information would play a smaller part, but it has to be there.

Should you be selling products, you need to have “buy now” and “add to cart” in the page. By giving the choice of putting an item in the shopping cart, they would not feel like they are committing themselves, and they can keep shopping. Once something comes up in the shopping cart, they are certain to buy it.

You have to be sure to split test your call to action. You would want to try various images, text, fonts and placements. Test as much as you could, and always think about things to test. It would be amazing how much small change could have a big impact.


5) Credentials and Featured Badges

This would be one of the best things one could do to create trust with visitors.

Visitors would naturally be hesitant to work with you or avail of products. By default, they would have no reason to trust you. One easy way to overcome this would be to demonstrate organizations they are familiar with have been happy to mention you or endorse you.

If you could place certifications on top of this, it would also do a good deal for credibility.

If you have not been featured on prominent websites or gotten any credentials, you have to start now. It would be worth it for the conversion rate boost, let alone referral traffic.

6) Loading Time

The loading time would have a very strong and direct relationship with the conversion rate. Your users would always feel like they’re hurrying, whether true or not, and they are not to wait around to see what you can offer when they are aware there are hundreds of other options to select from, and a lot of other ways they could spend time.

You need to invest in high speed hosting, plus keep much clutter off the site. Ensure that the most important parts of the page load initially, and that page would not suddenly reorganize itself as soon as images and multimedia finish loading.

7) Responsive Design

Around 15 percent of web traffic would be on a tablet or smartphone. This would be almost a sixth of the potential customers. If they go to your site and it would look ugly on the device, the odds would be great that they would pack their bags and go elsewhere. In the meantime, consistent studies are engaged, wealthier and do a purchase more than desktop users.

Responsive design would make sure the landing page would appear good on every device. It would imply that images and text are seen without side-scrolling; that buttons and links would be big enough to be pressed with a finger, plus users acquire the experience they get from mobile devices.

With no responsive design, you would be sacrificing 15 percent of traffic without giving it a second thought.

All in All

Key to a higher conversion rate would be to put the user first. They have viewed enough infomercials and bad sites in their life. Place a focus on the unique issue, how you could solve this, and give information they need to feel good with their purchase. Test calls to action, plus be sure to give contact information.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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24th

You Tube Announced Subscribe Button That Can Be Added Anywhere on the Web

Posted by peterzmijewski | Filed under Internet Marketing

Sequentially to promote channel subscriptions, now You Tube has announced a Subscribe button, on the web that’s can be inserted on any site.

YouTube said- “The YouTube Subscribe Button lets you add a one-click Subscribe button to any page. The button lets people subscribe to your YouTube channel without having to leave your site to either log in to YouTube or confirm their subscriptions,”

6 different button formats now offered by You Tube. Three buttons are for free channels and other three are for new paid channels. On your site while people click on subscribe button, to the specific channel it will automatically subscribe them. On paid channels, while user clicks on subscribe button it will redirect the user to the channel on YouTube. Where they can select to pay or not pay to subscribe the channel.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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23rd
JUL

Google Sending Email Marketing Messages To Gmail Users From Advertisers

Posted by peterzmijewski | Filed under Internet Marketing

A new inbox interface for Gmail, users has been launched by Google Back in May. In which it has give the Gmail users a super cool experience into tabs like Updates, Promotions and Primary tab. Too many people have started to use this new resign last week which is at rest rolling out. If you don’t have updated version or you are not able to have it then you will soon get an email about this new update. In the settings you are able to make some adjustments too.

As people who already have this updated Gmail know it very well that in Promotion Tab they will get marketing messages. Under this tab, Google is adding itself some email-style marketing messages.

In the sidebar “What’s this?” section once give you detail like – “It’s a new type of ad which you can forward to a friend, or star to save it to your inbox. If you dismiss this ad, you won’t see it again.”

From your Google account, the ads are based on information Google included in its talk. It also reminds users that they are abe to contro all whatever they look under Ad Settings.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
JUL

Only SEO Techniques Die, Not SEO Itself

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski - Founder of Keywordspy

Peter Zmijewski - Founder of Keywordspy

If you believe for once that SEO is dead, better rethink that.

We begin our discussion by asking: “How big is the Internet, really?”

The Internet would be so big that even Google has gotten tired of counting, and it would be growing exponentially. Five years have passed since passing the one trillion mark, and the article would suggest that URL variations are now part of the potential indexed page count theoretically infinite.

We may not just print out the Internet and read it at our disposal. We would require a filter, or a way to sift and sort collected content—and this would essentially be all that search would be. However search would be evolving, or whatever occurs to Google, the expansion of human knowledge would be accelerating. Unless one would suffer technological cataclysm, we are to require search, in some form, for the coming of human history.

Searchers plus Searchees

Long as search is in existence, it would also stand to reason that there are to be two groups of people: 1) People who wish to locate things and 2) people who would like to be found. On any said day, we could each be both the two, plus the people who wish to be found would include businesses, governments and the like. However, for every search, there would be some entity who wishes to have a prominent position in the search result.

The desire to be located would not be new or unique to online search. What would be unique for online search would be that the system has become complex that automated technology would govern who will be located, and as information grows, this would not be enough to change. As a whole, whenever a system well enough to aid entities would end up on this short list.

This would extend beyond manipulative black hat practices—data would need to be structured, rules complied with, plus many pieces put into place to ensure that the information placed out there would generally be friendly with the systems cataloging and filtering it. Through time, such systems are to become more sophisticated, but they are not going to be perfect. Long as search is in existence, there would be a need for experts who may optimize information so that it may easily be located.

SEO Would Not Be A Single Tactic

When a lot of mention that SEO is dead, we would usually react to the last tactical fad or announcement from Google. Ultimately, however, SEO would not be one tactic, and even though Google is now dominating the market, SEO would not live and die with Google.

There would be no doubt that search is changing, plus the industry would barely be out of infancy. In a broad sense though, the need for individuals who can aid in constructing findable information and attract people to such information will outlive any tactic, SEO expert, and ever search engine.

It is important that your SEO techniques still remain intact. Make sure you are equipped with daily keyword research on the major search engines. Consult a tool like KeywordSpy which uncovers accurate keyword and search data on your industry and competitors, and use optimization as a precautionary shield for whatever may affect your sites.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd

Use Social Media For Reputation Management

Posted by peterzmijewski | Filed under Internet Marketing

Professional Internet Marketing GURU

Professional Internet Marketing GURU

Nowadays social media is a best option to make online reputation and to get more traffic. It is also helpful to explore new business opportunities and diverse success spectrum.

Facebook, MySpace, Twitter, Pinterest an LinkedIn are the mainstream social networks.  These are helpful to make bran plus business promotion became evident with these all.

To build a promising online reputation in long run, some strategies should be followed like-

• Establishing Share of Voice.

• Setting Goals/Benchmarks.

• Listening to Conversations.

• Searching Bloggers and Communities.

• Identifying Influencers.

• Creating and Delivering the Content.

• Developing a Content Strategy.

• Measuring Results.

• Engaging and Facilitating Conversations.

There is need to develop a social media reputation plane like there is need of foolproof and overall business plan. A fine SMM plan covers various aspects of the online reputation management and under the leadership of an Internet Marketing Services expert, there is need to prepare a crisis management team. On social media platform there are possibilities that your online reputation could be hurt by your competitors, your social media marketing be supposed to monitor comments posted on your website. In the reputation management process, Response time matters a lot. You social media manager should aware you about the complaint and negative post on the time and respond immediately. By following all techniques social media reputation can maintained easily.

Source: Marketingland

peter zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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