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30th
AUG

The Evolving Definition of SEO

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski - CEO at KeywordSpy

Peter Zmijewski - CEO at KeywordSpy

The manner by which we market, sell, plus deliver the SEO services has changed without a doubt. The algorithm updates of Google have made content marketing and social media a core of a strong organic search strategy. So while the practice of SEO may evolve, the definition of SEO has to evolve too.

Other digital marketing techniques including email marketing, paid search plus search retargeting have clear and undisputed definitions. The definition of SEO, on the other hand, would seem to be as unclear as the practice.

Current Definitons for SEO

Even with the search of the phrase, “definition of SEO”, nothing sure would be returned.

One official definition would be, “the process of affecting the visibility of a website or a page.”

Search engine optimization would be more than that.

Another official definition would be “a methodology of strategies, techniques plus tactics used to increase the amount of visitors to a site through obtaining a high ranking placement in the search results page of a search engine—like Google, Bing and Yahoo.” But SEO would be more than that too.

Would Web Presence Optimization be the Evolution of SEO?

So what would be an accurate description of SEO given industry changes?

Web presence optimization would be an all-encompassing approach for optimizing a whole web presence for organic search which would include the website, social channels, blogs, articles and press releases. Where strategies, techniques plus tactics would still be employed, however content marketing and social media would be strongly put in.

What Would Be Your Definition of SEO?

Here would be a couple of new definitions of SEO for consideration.

1) SEO would be an ongoing process of uncovering plus discovering non-branded keywords which would drive organic search traffic and conversions, plus publishing content optimized for such keywords.

2) SEO would be about a prospect discovering  the content and web presence of a brand via search and social, plus the owner of that content being able to comprehend who would consume the content plus the impact of the content across the organization.

3) SEO would be the outcome of a content marketing scheme which would make use of highly converting keywords, derived from KeywordSpy, that your target audience would be searching on.

4)  SEO would be the procedure of enhancing visibility of a brand’s web presence for organic search.

SEO in the digital marketing mix would remain here to stay. Standardizing a definition of SEO is going to aid buyers better comprehend the significance of it, the reason to commit to such, plus the short and long-term impact an SEO strategy would have on web presence.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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30th

Mobile Ad Revenue Dominated By Google

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski - Internet Marketing Guru Singapore

Peter Zmijewski - Internet Marketing Guru Singapore

On overall digital space and on mobile Internet eMarketer is doing some research.  Google is the true 800 or 900 lb. As the same game like search the competition seems like. Google with the large lead and the others rambling and making fight a big group for whatsoever Google happens to miss. After watching entire digital ad revenue result Google seems like still dominant.

You need to pay more money to Google When you are trying to reach the digital space, seems like a law of internet no one can avoid. You need to be preparing with the large amount of money for Google. Just wait for the final number to be a pretty fraction of your pay out.

Source: Marketingpilgrim

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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29th
AUG

New Paid and Organic Report Added To Google AdWords

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

For advertiser to help them by providing more data right within the AdWords interface Google AdWords added a new feature. It is not paid ads particular.

With the help of this new paid and organic report advertisers can see their search footprints and enable them to determine if present there are keyword areas, with paid advertising they can supplement that. For particular keywords advertisers can view detailed reports and can determine organic traffic like how it advertising traffic you are having or have the probable to get.

For advertisers Google is giving suggestions quite a few ways –

Seem for extra keywords wherever you may have impressions on normal search except any related ads.

Make use of it to optimize your attendance for your most significant high-value keyword phrases, as a result you can observe wherever you require to get better your presence.

Use it for testing site developments and AdWords modifications, as you can evaluate traffic across both AdWords and organic in the similar interface, which allows you to adjust for that reason.

For taking advantage of this new report there is need to have a Google AdWords and Webmaster Tools account and need to verify and sync them.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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28th
AUG

Want To Give Any Suggestion to Google to Improve Search experience

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski - Founder of Keywordspy

Peter Zmijewski - Founder of Keywordspy

Do you want to give any suggestion to Google about how it could make more improvement to it’s the search experience?

Google is making a box available in its Inside Search blog for getting suggestion from its users. It seems like Google is encouraging users to give suggestion on its search policy using a form.

Patrick Thomas [Google search policy specialist] said- “As part of the recently-launched How Search Works website, we published our Search policy principles and a list of detailed Search content policies for the first time, our goal was to show users how we think about controversial content in Search while still promoting fast access to the world’s information.”

He adds – “But we’re always looking to do better, and we’re curious to know what our users think, that’s why we’d love to see your ideas for improving our Search policies and processes. Should we alert users if we suspect that there’s not much information on the web about their query? How should Google surface information that might affect a website’s ranking? How should we deal with businesses that we believe may be hacked? Should we do something completely different to support our users? Anything related to how we serve content in search results or interact with users is fair game.”

At the bottom of every search results page Google has a “Send Feedback” link. Let’s see how soon Google will listen to your feedback.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
AUG

Guess the region behind Why Facebook Pulling Physical Gifts from Gifting Program

Posted by peterzmijewski | Filed under Internet Marketing

In their virtual network people don’t take interest to buy physical things for people. Last year as we know Facebook has started Facebook Gift Shop. With the help of that you can purchase and send actual gift to your online friends. 20% of users took benefit and utilize Birthday reminders feature. Gifting service has been used to send digital gift cards to friends. Overall concept was good but this screengrab takes in a clue to the future of the service.

To send gift the gift getter had to find the notification, and within two weeks he had need to reply with a mailing address otherwise order would be canceled, it is other thing that some people check their Facebook account for a few times a month.

The other thing is that it required personal information like credit card numbers, address etc. After making a purchase you can’t remove it. Facebook is a social place, buyers can’t leave their personal and such sensitive information on social platform thus Facebook is not a store.

Source: Marketingpilgrim

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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26th
AUG

Take Some SEO Tips If You Get penalized accidentally

Posted by peterzmijewski | Filed under Internet Marketing

You could over-look, it is n obvious reason. If Google panelize your site accidently you can perform some action to let Google think about your site again-

You need make Genuine and Unique content because you know that user experience is an important thing.

You can better change you domain and can shift your content to as usual, this may be useful or maybe not. I am actually not sure about it.

In your blog or your site you should avoid using blogroll links.

You need to check your anchor text too.

There is need to be social like you should promote your site on social media platform like on Facebook, Twitter, My Space, LinkedIn etc.

There is need to check the internal links of your website and its anchor text too.

Focus on Quality Backlinks can help you a lot.

You need to heck poor links and then need to remove it by requesting the site owners to take benefit of quality links.

After think about all tips you should go for Google reconsideration request.

Source: Seoupdates

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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23rd
AUG

Expanded Data Attribution Feature Added To Google Analytics

Posted by peterzmijewski | Filed under Internet Marketing

Google launched data attribution feature to Google analytics, it is available for Premium version only but seems like an interesting update that Google made enhancement To Google Analytics. You be acquainted with the one that runs over $150k / year so if you are not an Enterprise player this is simply something to be resentful of and pray it will trickle down sometime to the commoners who utilize the free version.

To select and analyze marketing techniques Google Analytics Premium customers are able to use the Data-Driven Attribution model like email campaigns or Display advertising. In the attribution reports, with the help of Easy analysis tools you are able to compare values from the Data-Driven Attribution model to your default model. After that to find out where campaign changes could have the greatest impact you are able to sort and filter your data. After identifying the greatest potential having channel, you can adjust programs and then could test the result.

To the ROI Analysis report you can directly go straight with the help of that you can edge on optimization insights.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
AUG

Why The Brand Must State A Compelling Story

Posted by peterzmijewski | Filed under Internet Marketing

It has ceased that you should make a nice website that would get traffic. Those would just be the bare essentials not taking you far. In a time where we are dumped with inputs, the business and the brand should have to state a story which is compelling. As human beings we would be wired for the issue.

Changing The Story On The About Page

It may appear like career suicide, however the curse of sounding professional has resulted in brands to linger in an obscure setting. People who approach your site would want to connect with human beings plus a story.


What Would Your War Stories?

You have a lot of stories. Some of them would put you in a light which is perfect, plus others would impart to the world the most real version of who you would be. Conventional wisdom would impart to us not to share particular things, however conventional wisdom would come up with conventional results. Should you want a voice that individuals would spot from a mile away, your brand has to be wired for story as human beings would be. You have to share the stories that take readers on a journey where they have a chance to narrow the gap between what it and the things that could be. People would also like to know what you stand for. They would want to know what the worldview would be as that  would exactly what would cause them to feel like your brand would inform “You are one of us.” Your worldview would matter.

Distinctiveness would be Key as Being Original would be Almost Impossible

There would be thousands of blogs regarding online marketing, SEO, fitness plus personal development. So why are certain ones succeeding and why are others a failure? Those that succeed would be distinctive. They just bring their competitive edge into every single thing done. A lot of online personalities we are aware of possess stories of performing well in corporate America, and being disillusioned by work eventually. So instead of telling the story, we own the label of a corporate misfit plus begin to tell the story via the lens of the person who was a failure in corporate America. It would be a chance to be distinctive. In place of searching for a chance to do something original, search for the chance to be unique.

Would your brand make an epic audience experience?

Right now business would be a mix of performance, entertainment plus art. What you perform would not only be a product or service. It would be an experience.

Are you entertaining, or do you just perform? Are you making an epic audience experience with the story?

Should your brand not be telling a story which is compelling, it would be impossible to stand out among the noise. Do not fear abandoning conventional wisdom plus explore edges of personal statements. You may come up with a tribe of fanatics.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd

PPC Ads Tips for Advertisers to Capture Customers Opportunity

Posted by peterzmijewski | Filed under Internet Marketing

To offer a great deal, if you didn’t tried remarketing before, as shoppers are busy in comparing prices and researching, after visiting you site, reach them with display ads, to drive conversions and close the sale to be reminiscent them your offer.

Before buying, from when the consumers are searching for sales, advertisers could take advantage of offering specials and discounts. They can use “free shipping” as discount. Sample and free trials could be point to attract more customers.

Make sure hence during this timeframe you are planning to budget. To go to computers and electronics with 31 percent of spending expected technology is major thing. With creative copy and positioning advertisers are able to influence similar or complementary products.

To buy online customers will be using multiple devices; Advertiser should take benefit of any and all mobile and tablet targeting. In search results, creative targeted to mobile and special bid adjustments will help to highlight placements with display ads on-site.

Source: Clickz

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
AUG

How Vertical Search Plus Semantic Technology Is To Change Digital Advertising

Posted by peterzmijewski | Filed under Internet Marketing

A lot of us would notice that it used to be, in marketing, we were looking to attract a big audience as we can. But right now, effective web marketing would rely on centering on the people who would be likely to acquire our merchandise or book the service at the time of peak interest.

History has informed us that through time, media fragments are placed in particular areas of interest. Remember a time where there had only been three TV stations? Now there would be multiple channels centered on interests. Do you recall a time there were only three TV stations? Now there would be multiple channels devoted to interests including cooking, pets, travel, sports, history science plus channels that serve micro-interests. In a similar sense, online content typically would show up on sites that revolve around particular areas of user interest. Internet search would also be divided into particular verticals, in spite of the omnipresence of broad search engines including Google and Bing or Yahoo. Five years past, users would place keywords into a search engine query; but now they go directly to the preferred content sites to get relevant information.

Publishers are still struggling though to keep the users on the sites, as a lot are facing an exodus to the Google toolbar. Publishers have stated that anywhere from 25% to 50% of outbound click from sites are about to have an outside search engine. Even worse, the publishers would need to pay the search providers for the clicks to get back the users. In a lot of cases, Google would monetize the publisher content in a better sense than the publisher itself.

It is a good thing new search tools have come up to aid online publishers plus marketers to connect users to the content, products plus services they want in the areas of interest. Semantic technology would be a representation of the forefront of the search experience.  In place of relying on keywords, semantic search would actually have a basis on concepts, and would be more likely to comprehend the intent of the searcher.

Semantic technology would perform a better job compared to traditional search platforms for matching relevant advertisements to online content. As it is conceptual compared to literal, semantic technology would be able to match ads in a manner that would be limited by keyword algorithms.

Vertically centered semantic search would be a representation of an improvement in online experience for the site users, marketers and publishers. Users may quickly locate information on the topics plus subjects they would be passionate about without having to leave their desired sites. They are presented with ads relevant to them, compared to the ubiquitous links for mortgage refinancing plus teeth widening services. Of course, publishers would be keenly interested in manners to enhance user experience, however semantic search would make new revenue opportunities for them too.

Search result pages would come up with incremental page views, which the publisher would utilize to sell more units of display advertising inventory, plus to bring in more advertising revenue from high response semantically matched ads. Perhaps, in a more significant sense, search technology would give a way to make more engagement with users, keeping them on-site longer than surrendering these to an external search engine or a toolbar.

For online marketers, the semantic vertical search would give a lot of benefits. It would satisfy demand for more clicks, put up brand reach and ensure placement next to relevant content, making a yield of better response rates. Semantic search advertising would not be based on keywords, unlike the regular run of the mill process enhanced by KeywordSpy—so it would not need complex keyword bidding strategies and may be implemented quickly and easily.

As use of semantic technology is widely adopted, semantic search as will become a necessary part of the company’s marketing recipe. Companies which recognize and take advantage of semantic search now will be ahead of their competition, as search engine marketing continues to eveolve.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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