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31st
JAN

Yahoo Could Challenge Google Now Courtesy of Latest Acquisition

Posted by peterzmijewski | Filed under Internet Marketing

It’s been a busy week for Marissa Mayer. Yahoo’s CEO has snapped up yet another start-up this week — Incredible Labs — as she continues her push to make the search engine firm the go-to site for mobile users. Incredible Labs, the maker of personal-assistant app Donna, could well be an indication that Yahoo has plans to develop a Google Now competitor. In a statement announcing the acquisition, Yahoo described Donna as a “pretty amazing” app that keeps its users punctual while giving them the information they need, when they need it. In short, Donna is “the ultimate daily habit.”

“When we met with the team from Incredible Labs, it was an immediate fit,” Yahoo said. “As we look to the future, our visions are aligned in that we think technology should be smart enough to think for us.” Those behind Incredible Labs, in a joint blog post, said they are “looking forward to the possibilities that will come from bringing the Donna vision—letting technology take care of you—to Yahoo.” “Upon closing, our team will be joining Yahoo and working with some incredibly talented people, or in the case of some of us, returning to a company we know and love.” Donna will be removed from the app store and discontinued as a service once the deal is finalized.

Five of the Incredible Labs’ seven-person team will join Yahoo, including CEO Kevin Cheng, a former Yahoo employee. The search engine firm said its new hires will become part of its communications team “where they will work on Yahoo Mail.” Financial aspects of the deal, which is expected to close in the next few days, were not divulged. Just this week, Mayer purchased enterprise app maker Tomfoolery and earlier in the month snapped up Smartphone-homescreen launcher Aviate to organize apps on users’ Smartphone home screens and virtual gaming company Cloud Party. Mayer has been on a spending spree since taking the reins at Yahoo in July of 2012.  Since then, she has acquired more than 20 small businesses, primarily for the technology they offered.

Source: sitepronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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30th
JAN

Prioritizing Your SEO

Posted by peterzmijewski | Filed under Internet Marketing

When working to improve SEO with either your website or your clientele, it is smart to create a prioritized action plan to make such improvements. There are plenty of efficient ways to do so, but, there are many shortcuts, as well. A very efficient and recommended tool used by seasoned SEO guru’s would be the usage of KeywordSpy. KeywordSpy enables you to perform precocious keyword investigation and tracking to survey your business competitors have been promoting in their Adwords campaigning. Instead of troublesome research that one would normally do manually, you can get a finalized in-depth investigation of what your competitors are using. Visit http://www.KeywordSpy.com/ to get started with it. Whether or not you choose to synthesize this tool into your work, you will need to organize the information you gather.

If you choose to go the manual route and prioritize your plans yourself, there are also many other options. One of the few I will touch base on is the basic structure of reviewing the website, identifying and observing the initial SEO problems, and incorporating a list of solutions. Though it’s always good to bring your clientele the solutions, nothing can compete against a clear action plan to execute such solutions.

A clear action plan may sound intimidating at first, but all it takes is a simple graph. Organize the graph into a rows, with each row being labeled every individual priority in order of importance. For example, the graph should have columns breaking into each row. Each row should be entitled: Priority #, Action Needed, The Impact, Cost, and Resources Needed. With this simple, intuitive graph, a prioritized SEO action plan is easily readable and communicated to your clientele.

One might thing this may be too much of an effort, or simply “not worth it”. This is a misconception. This action plan will make you look a billion times smarter and much more easier to work with efficiently. Lastly, this information can be gathered for your graph when using KeywordSpy. It will do all of the work for you and all you will need to do is organize the information and incorporate it into your plans for prioritizing your actions.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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29th
JAN

Digital Advertising Focused On Audience, Not Just Words

Posted by peterzmijewski | Filed under Internet Marketing

When you want every cent of your digital advertising budget to count, you need to fully understand your customers, understand your competitors, and then tailor your message to your targeted audience.

Search- based advertising is the king of digital advertising at the moment. It has the powerful ability to match products and services with consumers ready to purchase. It also provides advertisers with the ability to hone in on specific demographics and niche segments that can be difficult to narrowly target through other advertising means.

Full understanding of a competitor’s advertising strategy, including keywords and ad spend can help your company make decisions about the best allocation of your budget. Software is available to give businesses this competitive edge, such as that found at Keyword Spy www.KeywordSpy.com.

Full understanding of the customer or audience is equally important. Information on keyword searches for your target demographic can be obtained. In reversal, you can learn about current and past customers through collecting third-party data, studying conversion rates and key word searches, preferred display and email services.

That data is invaluable in making the most of your digital advertising spend and helpful in tailoring your message. For example, if you sell shoes and you know that your most valuable lifetime-customers are females aged 25-30 and shop for work shoes in a mid-budget range, you can use that information to expand upon that demographic. From there you can understand common search terms, online content preferences, display preferences, email preferences. You could also look at competing shoe retailers to see which keywords are their most successful.

This information is also powerful in retargeting previous customers or browsers of your site. Knowing their past search history allows you to anticipate future search history, and to time your advertising message at the moment they might consider another purchase from your site.

Take for instance a person who purchases a high chair. Through search history combined with other data, you can anticipate almost exactly when they’ll need a new car booster seat or bike with training wheels. And you’ll know where the best place to advertise along with the right keywords to make the most of your advertising spend and increasing its ROI.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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28th
JAN

Google Maintains Advantage In Search Share Market

Posted by peterzmijewski | Filed under Internet Marketing

Google maintained its dominance in the search market growing from 66.7 percent in November of last year to 67.3 percent in December. The total for Google, which was reported by comScore, was just shy of its all-time high of 67.5 percent in February of 2013 and is also better than December 2012’s 66.7 percent.

Google’s Big Competition

Google’s chief competition came once again from Bing, which also grew steadily. Bing’s share of the search market grew from 18.1 percent in November to 18.2 percent in December of last year. These numbers indicate some serious growth over last year’s numbers. Bing came in at 16.3 percent just last December.

Yahoo Continues To Falter

Coming in third in the search engine market was Bing’s search partner, Yahoo, which has seen its share of the market continue to decline since last year. In November of 2013, Yahoo commanded 11.2 percent of all searches. That number dipped to 10.8 percent in December. In December 2012 Yahoo’s share of search was at 12.2 percent.

The Most Used

Google remains the world’s most used search engine, while Bing continues to gain larger portions of the market share. Yahoo, it appears, has lost its edge as their number of searches from last November to December and year over year have declined. Others in the market, such as AOL and Ask, also declined from November to December. Ask dropped from 2.6 to 2.5 percent and AOL declined from 1.4 to 1.3 percent. Both sites were down from last December’s numbers.

Search Results Powered By

Search results powered by Google revealed a somewhat different story. In December, searches powered by Google were up to 68.6 percent from 68.2 percent in November. However, that December total was down from last December’s 69.1 percent. Results powered by Bing showed similar results with a small drop – 27.1 percent in December compared to 27.2 percent in November. Bing, however, gained substantially from December 2012. Google’s chief competitor was at 25.6 percent a year ago.

The Number Of Searches

The number of worldwide searches once again increased with 18.3 billion conducted in the month of December 2013 compared to 18.1 billion completed in November. Google, of course, was the market leader with 12.3 billion searches, while Bing was used for 3.3 billion.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
JAN

Google Display Network Lets You Buy Based On Viewability

Posted by peterzmijewski | Filed under Internet Marketing

Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability was previously available for reservations buys on the network, but is now available in the auction on a CPM basis across devices. This means advertisers can elect to only pay for impressions where their a has a chance to be seen. The option is based on Article View, Google’s Viewability measurement solution.

“Through an algorithmic review of publisher sites, our systems will show ads only in ad slots most likely to be viewable, and you only pay for the ones measured as viewable according to the IAB/3MS standard: 50% of the ad visible on the page for one second or longer,” explains product manager James Beser. “You will also see a report of how many viewable impressions you received for any given campaign, which can help make future campaigns even more effective.”

“As we’ve said before, making viewability a basis for buying, selling and measuring media can help transform the digital marketplace,” says Beser. “With access to more meaningful metrics, brand advertisers can unleash their most creative campaigns, knowing they’ll have a chance to shine. And publishers will be able to more fairly value all of their inventory, not just those spots considered “above-the-fold.’”

Google says it will work with partners on this over the coming months.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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24th
JAN

Website marketing Advisor Provides Method of Internet Marketing

Posted by peterzmijewski | Filed under Internet Marketing

Website marketing, the brand new flow marketing likewise needs plenty of experiments and also scientific tests to work out a suitable prepare. A specialist and also professional guide usually advises a healthy combination of the particular tactics while using ideal advisable combine, good kind of service or product that you deliver. Website marketing Expert for the wonderful response to marketing that is a great way to supply the mentorship to business. It established fact in which with regards to advertising on the web, a number of people are ill-informed of tips on how to go about undertaking these items correctly. Website marketing Expert understands which will advantage your specific business and may recommend without having to become biased with regards to any person solution. This specific proves being a inadequate method to advertise business and also make more money merely and also quickly. Website marketing can improve the success of this group. The most important benefits related to Website marketing is the potential to bring within shoppers by in the world. Being familiar with From the Wizard.

Website marketing to boost the company increase and also produce the marketplace position as well as on the web position at the top so another thing is usually truly what can’t be averted that is certainly termed marketing. The consulting assistance that you take part embraces and also comply with the correct and also accepted strategies to internet site campaign. It is usually important that you have the appropriate Website marketing guide companies, which has the flexibility, knowledge, skills, and also practical knowledge for making internet site business a big achievements. Now in accordance with need it has cleared in which to own good online marketing strategy Advertising and marketing Expert engage in a significant function, Website marketing Expert with regard to produce correct your current prepare. Don’t eliminate some time have the wonderful solution by the good Expert for making accomplished wonderful internet marketing as well as advantage.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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23rd
JAN

Web Marketing – Great Way Involving Small Business Achievements

Posted by peterzmijewski | Filed under Internet Marketing

It doesn’t make a difference that what sort of business you have, focus is that how to business so the inquiry is that, there are two source by which business could be carried out first is online and second is logged off, in the event that you want to extend your business online so first you must have the site and after that extraordinary showcasing of the business. Internet Marketing GURU will take care of your everything issue just you need to contemplate the master and be unwind all the work will be carried out by the incredible expert, there are number of approach to showcasing way master will apply which is right for your business.

Web advertising is called SEO which is stands for website improvement; this is a strategy by which web promoting done. There are number of errand in SEO and all the assignment will be ruined your business development. Peter Zmijewski to build the business develop and make the business position and online position on top so one thing is that which cannot be maintained a strategic distance from that is called advertising. Keywordspy to adequately done the showcasing, It doesn’t make a difference in the event that you are working your business low maintenance or full time, that obviously is dependent upon you, yet you need professional’s exertion. At that point see your business on sky.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
JAN

What You Should Know About Yahoo! Search Marketing

Posted by peterzmijewski | Filed under Internet Marketing

Yahoo! Search engine marketing is actually trailing behind Yahoo and Google AdWords plan, we are all aware about that will. Even so, this really is the reason why you should try it- several rivalry, lesser bid charges and a larger conversion. On the web marketers/advertisers who wish to try brand-new marketplaces and introduce their own solutions are slowly converting Yahoo! pay per click to their brand-new hotspot due to its value. Let’s discover what whatever you should remember although working with Yahoo! pay per click.

The previous click via developments is widely-used to determine the top quality of your respective advert, although it is definitely certainly not the only finding out assess regarding Yahoo! when learning your advert. For that reason, it indicates in which sometimes you must be additional sufferer when creating your campaign to acquire a good return on investment together with yahoo! Advertisement. The paths regarding successful advertisements that you will find experience during the past might be realized from your achievable advantages together with yahoo! Advertisement. Be sure you consider in all the actual elements at hand in addition to on this. When you’ve decided to run any advertisement campaign upon yahoo!, it’s essential that you provide an transparent purchase prepared to be certain your campaign is prosperous. It is important that your initial deposit, on cracking open your bill, will not likely cause hardship in addition to anticipate to include additional prices together with your campaign. The bare minimum volume that you need to deposit is actually $30. Preferably your campaign could make income, therefore that’s the reason you will need to boost the idea in addition to account for CPC expenditures.

Without doubt, in order to ensure the accomplishment of your respective advertisements together with yahoo! Is actually to be certain you happen to be following your complete figures. yahoo! Possesses a number of resources to assist you observe your statistics in addition to produce studies, but you should never be dependent simply just upon individuals. The theory is actually that you’d like to get rid of key terms in which aren’t responding well in order to superior meets in addition to aren’t producing positive results, which could just be achieved for those who have thorough details, an issue that yahoo! Fails to provide. Ones superior match key terms have to be culled together with a list of terminology to become removed, in addition to in order to in order to put together this particular listing is to use thorough following.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st
JAN

Yahoo Is Better Than Google Again For No. 1 Search Engine Title

Posted by peterzmijewski | Filed under Internet Marketing

Yahoo could be the Google search of choice between Us computer people. The company surpassed google search big as well as longtime head Google with Online traffic with This summer as well as looked after that will steer over the remaining involving 2013, in line with the latest comScore report. comScore’s newest statistics exposed Yahoo received over 195 million exclusive US readers coming from computer pcs very last thirty days, presenting your company a little although significant steer around Google’s 193 million. Mayer has been operating the girl secret about the earlier known as floundering google search company by means of focusing on users’ “daily habits” for example e-mail, your home web page as well as Search in addition to cellular phones.

Redesigns as well as purchases get bolstered Yahoo’s choices to produce the idea more competitive with its chief competitor: Google. Microsoft Company took 3rd place together with 175 zillion, then Facebook together with one hundred and forty zillion. America online curved out there the top 5 together with 120 million. Facebook was the top social network with a landslide. LinkedIn took your absolutely no. a couple of social network area, although arrived with the twentieth all round together with forty five. 5 zillion, although following with series Twitting was 24th about the number together with 39.7 million. Yahoo-owned Tumblr seated with thirtieth together with 34 zillion as well as Pinterest, together with 31 million took your 45th area.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
JAN

Facebook Tackles Twitter’s Bread and Butter With New Trending Feature

Posted by peterzmijewski | Filed under KeywordSpy

Facebook is debuting ‘Trending,’ a new feature that enables members to stay up-to-date on popular topics of conversation via the social network. The addition of Trending — which the social network has been testing since last August — is a direct challenge to Twitter — one that Facebook is likely hoping to use to steal some of its arch-rival’s thunder.

“Facebook is a space where people from all over the world gather every day to share their thoughts and participate in real-time conversations, from the highlights of the Golden Globes to the passing of Nelson Mandela,” engineering manager Chris Struhar said in a blog post. “Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook.”

Trending will appear in a column down the right-hand side of news feed. It will contain a list of topics creating the most buzz online, although it will be personalized to a degree. Struhar said it will include topics based on what interests users as well as what is trending across Facebook overall. Each item will be topped with a headline that will sum up why a particular item is trending. Users will be able to click on any headline to see the most interesting posts from friends or Pages that are discussing that topic.

Source: sitepronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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