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31st
MAY

Reddit Moves Away From Imgur With New Photo-Uploading Tool

Posted by peterzmijewski | Filed under News

This week Reddit announced it will be moving away from its integration with Imgur and introduce its own image uploading tool. At first the beta feature will only be available to select communities/sub-Reddits.

Reddit’s new tool is actually slightly less capable than Imgur. The new tool allows you to upload images up to 20 MB in size, and GIFs up to 100 MB in size. Whereas Imgur offer the same size of photo uploads but supports GIFs up to 200 MB in size.

A member from Reddit’s product team claims that the native photo and GIF uploading tool offers a more seamless experience than using third-party image hosting services.

Of course, Reddit users will still be able to upload photos to Imgur, or any other service they choose, but the new default will be to upload using Reddit’s own tool. This certainly has the potential to divert users away from using third-party services.

Currently you will be able to use the new image uploading tool in the following sub-Reddit’s:

  • GetMotivated
  • Gaming
  • Space
  • OldSchoolCool
  • Sports
  • Art
  • Aww
  • Dataisbeautiful
  • Food
  • Funny
  • Gifs
  • Mildlyinteresting
  • Movies
  • Photoshopbattles
  • pics

Keep in mind that 50 additional sub-Reddit’s will support the stool in the coming weeks

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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30th
MAY

Google has announced new upgrades for its iOS app

Posted by peterzmijewski | Filed under News

Google has announced new upgrades for its iOS app, designed to create a faster mobile experience.

As part of the updates, Google says it has cut down on loading times and is rolling out AMP content on the Google iOS app.

In addition to a faster experience, the Google App for iOS will also get sports highlights within Now cards.

“When you get a card with a sports highlights, just tap the play button and watch it right from the app,” writes Google’s VP of product management, Tamar Yehoshua, on the Inside Search blog.

According to Google, whether or not iOS users notice the accelerated speed of their searches and load times, the updates will save them a combined 6.5 million hours in the app this year.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
MAY

Twitter To Remove URL and Images From Character Count

Posted by peterzmijewski | Filed under Internet Marketing

Twitter officially announced May 24 that @names will also not be included in the character count. You also don’t have to add a period before usernames for them to be seen in followers’ feeds.

The days of forcing abbreviations so you can fit your text and a photo under Twitter’s 140-character limit will soon be history.  Twitter will no longer count images and URLs in its character limit.

Attaching photos and inserting URLs into tweets currently use as many as 24 characters each—a precious 17% of Twitter’s total maximum character limit—understandably creating hurdles for those who hope to include multiple types of media in a single tweet.

Considering tweets with images increase engagement by 313%, juggling character count with images (and often a URL on top of that) has become almost a necessity.

Twitter CEO Jack Dorsey’s interest in new ways to adapt Twitter’s character count was first seen earlier this year when the microblogging site added the option to add image captions that did not count against the character limit. Rumors that Twitter would be increasing their character limit from 140 to 10,000 characters also surfaced earlier this year. Dorsey aptly responded by tweeting a large screenshot of text. He announced that, after observing many users using screenshots to share longer text, Twitter would be rethinking current rules and looking for alternatives to add more characters to tweets.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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26th
MAY

Google’s New Science Journal App Dedicated to Conducting Scientific Research

Posted by peterzmijewski | Filed under Internet Marketing

Google announced a new Android app dedicated to conducting scientific research. It is being marketed as a tool for conducting science with your phone. Using an Android phone’s internal sensors, and external add-ons, you’ll be able to conduct experiments on the world around you.

With the app you can make notations on each of your scientific tests; the app is also capable of making predictions and collecting your data into multiple trials.

Google announced a new Android app dedicated to conducting scientific research. It is being marketed as a tool for conducting science with your phone. Using an Android phone’s internal sensors, and external add-ons, you’ll be able to conduct experiments on the world around you.

With the app you can make notations on each of your scientific tests; the app is also capable of making predictions and collecting your data into multiple trials.

Right now, the amount of external devices compatible with the app is limited. Currently you can connect either a measuring device, a lightweight scale, and sound metres to collect information about your surroundings.

Google says it will work with individual device makers within the science community to improve the app and the amount of devices that can be connected to it. Google’s ultimate goal with the app is to have more people thinking like a scientist:

Google intends to open source the app later this summer to get more hardware vendors, science educators, and the open source community on board with improving Science Journal.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
MAY

Google has been testing longer text ads in search results across devices

Posted by peterzmijewski | Filed under Internet Marketing

As we reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year.

With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that will look uniform across devices. Expanded text ads will be eligible to run across all devices and will be optimized for smartphones.

“These upgrades help your ads work harder across screens, especially for the on-the-go mobile consumer that wants to know exactly what you offer before tapping into your website,” said Google’s Senior Vice President, Ads and Commerce, Sridhar Ramaswamy, in a blog post announcing this and other news from Google Performance Summit on Tuesday.

More characters

The new ad format will have two longer headlines of up to 30 characters each and a longer description line of up to 80 characters.

The display URL can include up to two directory paths that advertisers can use to describe the landing page content. The paths do not have to match the landing page URL.

Here’s the rundown of what’s changing:

Begin planning now

This deviation from the 25-35-35 character format that has perhaps been the only constant throughout AdWords’ 15-year history will be a big change for advertisers.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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24th
MAY

Trustworthy Accountability Group launching “Certified Against Fraud” certification program

Posted by peterzmijewski | Filed under Internet Marketing

The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program.

Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out fraud in digital advertising: Amobee, AppNexus, Collective, comScore, DoubleVerify, Dstillery, engage:BDR, Exponential, Forensiq, Horizon Media, Index Exchange, Integral Ad Science, Interpublic Group, MediaMath, Moat, ndp, News Corp, Omnicom Group, OpenX, Publicis Worldwide, RhythmOne, Rocket Fuel, Rubicon Project, Sociomantic, sovrn, SpotX, TubeMogul, White Ops, WPP, Yahoo, and Zemanta.

“Going forward, TAG will name and proclaim the companies leading the fight against digital ad fraud through a ‘Certified Against Fraud’ seal that recognizes their efforts to protect partners and customers,” said Mike Zaneis, CEO of TAG. “Participants in the digital ad supply chain can now ask a simple question to tell if their partners have taken the necessary steps to fight ad fraud: ‘Are youTAG Certified Against Fraud?’ As more TAG anti-fraud seals are awarded, the cracks in our industry exploited by bad actors will also be sealed against their criminal endeavors.”

Depending on the role they play in the supply chain, companies will need to comply with specific guidelines in order to qualify for the TAG “Certified Against Fraud” seal.

Advertisers, authorized advertiser agents and other direct buyers must have a designated TAG compliance officer and comply with the Media Rating Council’s Invalid Traffic (IVT) Detection and Filtration Guidelines.

Ad sellers such as publishers and authorized publisher agents must comply with all of the steps required of buyers, domain list filtering, data center IP list filtering, and publisher sourcing disclosure requirements.

Ad networks and other indirect buyers and sellers must also fulfill all steps required of buyers, domain list filtering, data center IP list filtering, and TAG’s Payment ID protocol.

TAG was formed by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau.

“Every dollar spent on a fraudulent ad is a dollar that is stolen from marketers,” said Bob Liodice, President and CEO of the Association of National Advertisers (ANA). “We’re angry and we want an end to those who are robbing us, reducing our ability to reach our intended targets, diminishing the effectiveness of our campaigns and ultimately hurting ROI. We strongly encourage all of our members to become TAG ‘Certified Against Fraud’ and request their ad partners to do so as well. By working together, we can ensure that our marketing resources support our business goals, not criminals and fraudsters.”

Source: Marketingland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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23rd
MAY

Hangouts will continue to exist after Allo launches

Posted by peterzmijewski | Filed under Internet Marketing

This week, Google announced at its I/O developer conference that it is working on a messaging app called Allo. This left many to wonder what would become of its current messaging app Hangouts. The company has now stated it will continue to work on both apps even ever the launch of Allo.

Hangouts will continue to exist after Allo launches, despite the fact that Allo could potentially cannibalize the audience who uses Hangouts. On the other hand, Allo could help Google reach an entirely new audience — such as those who use messaging apps like Facebook’s Messenger, WhatsApp, and Apple’s iMessage.

What sets the two apart is the fact that Allo is a smart messaging app built on artificial intelligence, while Hangouts is more of a strict video and text messaging app. Hangouts has a desktop client while Allo will remain limited to iOS and Android operating systems. Hangouts is also tied to Google’s enterprise For Work products which is aimed at an entirely different audience than those who Google is targeting with Allo.

Google’s statement was that it will “continue to invest in Hangouts”; giving no specifics other than to say the company does not plan to shutter the service. According to Google’s research, most people use more than one messaging app, which is also how it is justifying keeping the two up and running.

Those who use Hangouts already to talk to their coworkers each day are the audience who will likely continue to use Hangouts. Otherwise, there’s few reasons to use Google’s legacy service over its new set of apps which will be available later this summer.

Source: searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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20th
MAY

Google Image Search will now include Google ads

Posted by peterzmijewski | Filed under Internet Marketing, Internet marketing techniques

Business Insider reports that, for the first time ever, advertisements are on their way to Google’s image search results. The rollout is starting slow, beginning with shopping ads which will appear in appropriate image searches.

Ads in Google’s image search will take up an entire line of screen space which would otherwise have been occupied by images. A Google representative has told Business Insider that the reason why this ad unit is being introduced is because people already use image search as a starting point for shopping.

Apparently, the most common question people have when browsing image search, is how much the items cost and where they can be purchased from. Google’s new image search ad units help to answer those questions with clearly visible text featuring both the prices and locations where the items advertise can be purchased from online.

The new Product Listing Ads for image search are now officially rolling out. With Image Search being part of the Google Display Network, your PLAs will be automatically eligible to be displayed in image search results, provided your shopping campaign is opted in to Search partners.

Source: searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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19th
MAY

Google new voice assistant, Say Hello to ‘Allo’

Posted by peterzmijewski | Filed under Internet Marketing

Google unveiled its own voice assistant at Google I/O this week, which is a smart, conversational extension of Google that many are calling the answer to Amazon’s Alexa. The simply titled Google Assistant will live inside Google hardware similar to how Alexa lives inside the Echo, and Cortana lives inside Microsoft hardware.

Google Assistant can be brought up from wherever you are to help you no matter what you need or in what context you need it. The company is first making Assistant available through a new piece of hardware called Google Home, and a new messaging app called Allo.

Allo is a messaging app which, like Facebook Messenger, can be accessed using only a phone number. What sets it apart from other messaging apps is the  inclusion of Google assistant, which you can either interact with one on one, or call upon for assistance during your chats with friends. When chatting with the Assistant one on one you can ask it to perform various tasks based on its understanding of you:

“Because the assistant understands your world, you can ask for things like your agenda for the day or photos from your last trip. If you’re planning a dinner with friends, you can ask the assistant to suggest restaurants nearby, all in one thread.”

Google Home is a voice activated consumer product that’s very similar to Amazons Alexa. It brings the power of Google Assistant to whichever room it is placed in. You can ask it to perform a multitude of tasks from watching movies, to setting an oven timer, to simply giving answers to questions. Sounds a lot like Google Assistant brought to life with the added ability to control connected devices in your home.

Allo and Home will be available later this year, with hopefully more information to come leading up to the official release.

Source: searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry

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18th
MAY

Google has increased the widths of title tags in Mobile Search Results

Posted by peterzmijewski | Filed under Internet Marketing

Coming hot off the heels of last week’s news that Google has increased the widths of title tags and descriptions, is a new report by Jennifer Slegg who says Google has now increased the title tags on mobile search results as well. Not only have title tags been expanded on mobile, they’ve been expanded even more than they have on desktop.

On mobile, site owners now have around 78 characters to work with in their title tags. It’s actually eight characters more than the length of the new desktop title tags which come in at around 71-71 characters.

With seemingly no consistency between the title tag lengths now on mobile and desktop, how do SEOs decide which length of titles to implement on their websites? I have reached out to Google asking for more details about whether or not this is just a test or if it is permanent, and they have yet to respond

What it really boils down to is: how much traffic are you getting on mobile versus desktop? If mobile is the greater driver of traffic for you, then optimizing based on mobile title tag lengths might be the best option if you wish to take advantage of the extra characters.

Still, it’s important to note that you should be careful before making any drastic changes until it’s known for sure whether not  these changes to mobile and desktop title tags are here to stay.

Source: searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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