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29th
JUL

Google is Introducing 3 Reports On Cross-Device

Posted by peterzmijewski | Filed under Social Media Marketing

Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu in AdWords.

With 6 out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers track cross-device conversion paths, including those that include search ad clicks from more than one device in a conversion path.

The new cross-device activity reports:

Devices: an overview of the cross-device activity in your account.
Assisting Devices: shows assist levels and values by each device type — mobile, tablet, desktop.
Device Paths: the top conversion paths for visitors that used more than one device before converting.

You’ll notice in the screenshot example above that the existing conversion, path and click analysis reports are now rolled up under their own sections within the Attribution reporting menu. The new reports and layout will be rolling out over the next several weeks.

With this announcement, Google also released benchmarks on cross-device conversion activity for search campaigns in the United States, Japan, Germany and Great Britain.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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28th
JUL

Google Released an Update to AdWords Editor

Posted by peterzmijewski | Filed under Social Media Marketing

Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads.

Google encourages advertisers to test ETAs against their existing text ads for a period before migrating completely to the new format. However, standard text ads will no longer be accepted after October 26.
Mobile URLs instead of Mobile Preferred Ads

Instead of setting up separate Mobile Preferred ads, ETAs only allow advertisers to set a separate final mobile URL. That means there is no way to create distinct mobile messaging unless you set up separate mobile campaign, which will now be feasible as device bidding rolls out.

If you try to just set a final mobile URL, you’ll get an error telling you to set a final URL.
Other new features in AWE 11.5

In addition to supporting expanded text ads, the new version of AdWords Editor supports:

1.Better Advanced Search — This isn’t a splashy update, but it’s a big improvement (This is one area where Bing Ads Editor has outshined AWE.)
2.Creating and editing structured snippet extensions
3.Adding and editing mobile app engagement ads for Android apps
4.The ability to post changes from multiple accounts simultaneously, upload a CSV to multiple accounts or download information from multiple accounts to one CSV file.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
JUL

Deliver Content Your Staff Will Love to Share

Posted by peterzmijewski | Filed under Social Media Marketing

Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand.

In this e-book, Dynamic Signal explores the connection between content and employees. They provide tactical takeaways that will help you determine exactly how to distribute content to your employees so they will love sharing it with their personal audiences on social media.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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26th
JUL

Google Introduced Smart Bidding Contain Skill to Set a Target CPA in AdWords

Posted by peterzmijewski | Filed under Social Media Marketing

On Monday, Google introduced Smart Bidding, a new umbrella name for automated bidding strategies including Target CPA, Target ROAS and Enhanced CPC in AdWords and DoubleClick Search. Coming soon is the ability to set different Target CPA goals by device in search and display campaigns. This will roll out to all advertisers in the next few weeks.

Powered by machine learning, Smart Bidding “can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels,” said Anthony Chavez, product management director of search ads at Google, in the announcement.

Smart Bidding can be set to optimize for conversions or conversion value programmatically in real time. It takes into account signals in AdWords such as browser and language, in addition to manual bid adjustments for location and device. Other signals include location intent and similar product attributes. Google will be adding more signals, such as seasonality and price competitiveness over time.

Alerts around bidding are now available in AdWords, and more reporting for campaign-level bid strategies is rolling out. Bidding status will soon display in campaign and ad group status columns as well.

Smart Bidding is available to all advertisers, but the modeling works best for advertisers that have at least 30 conversions in the past 30 days for Enhanced CPC and Target CPA and 50 conversions in the past 30 days for Target ROAS.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
JUL

Upcoming Free Webinar: How Your Online Reputation Can Make or Break Your Business?

Posted by peterzmijewski | Filed under Social Media Marketing

August 10, wednesday, 10am Pacific/11am Central/12pm Mountain/1pm Eastern

THOMAS PETTY, Marketing Trainer, Thomas has taught business owners from around the world how to market online and effectively generate leads.

Three ways to generate a great reputation that practically guarantees people will do business with you. Your reputation is a critical piece of your online marketing, and most business owners completely ignore it. However, people make judgments about you and your business before they ever pick up the phone. What are they seeing that is causing them to go elsewhere? Learn how you can easily manage your online reputation with these three ideas that won’t cost you a dime, and practically guarantee that your potential customers will already be warmed up to you when they call you.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
JUL

Google’s Eliminate on High-Interest & Payday Loan Adverts Entering Into Impact Now

Posted by peterzmijewski | Filed under Social Media Marketing


In May, Google announced that ads promoting payday loans that require repayment within 60 days and loans with interest rates above 35 percent would no longer be accepted or displayed starting July 13. Yet many people have noticed that payday loans are still showing up in Google search results, a week after the ban was supposed to start.

Google’s execution of the ban was delayed, but it is now rolling out. The company posted an update to the ad policies in the AdWords help center covering personal loans, high-APR (annual percentage rate) and personal loans on Wednesday afternoon. Note, the policy on high-APR personal loans affects US advertisers only. The policy for short-term personal loans is global.

The policy includes the following reasons for ad disapproval:

Payday loans: “Personal loans which require repayment in full in 60 days or less from the date the loan is issued (we refer to these as ‘Short-term personal loans’). This policy applies to advertisers who offer loans directly, lead generators, and those who connect consumers with third-party lenders.”

High interest loans: “In the United States, we do not allow ads for personal loans where the Annual Percentage Rate (APR) is 36% or higher. Advertisers for personal loans in the United States must display their maximum APR, calculated consistently with the Truth in Lending Act (TILA).”

New ads for payday and high-interest loans are no longer being accepted, and Google will be removing existing ads from the system over the next several weeks. That process will take some time, as it’s likely Google will have to manually check the loan terms listed on advertiser websites before deciding whether to disapprove ads.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st
JUL

Almost Immediately, Import Call Upgrade Records Into AdWords to Improve Optimization & Attribution

Posted by peterzmijewski | Filed under Social Media Marketing


To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords.

Currently, advertisers measure the success of click-to-call ads and website phone clicks by call length — advertisers set the call length minimum before a conversion is counted based on the time a typical successful inbound call lasts. With imported call conversions, advertisers will be able to attribute actual closed deals, sales or other conversion actions generated by ads down to the keyword level.

Update: Initially I wrote that the limitation with imported call conversions is that advertisers can’t import the actual value of a deal generated by each call. In fact, advertisers can import actual revenue data along with other call data from a CRM — that’s big. Advertisers can also assign values to different conversion types, like a request for a quote, a new booking or other action in the customer journey. Being able to attribute actual conversion data to calls and then optimize accordingly is a big step forward from using an educated guess based on call length.

Advertisers can use imported call conversion data for manual optimizations or by using Target ROAS automated bidding.

“Even though it’s still early since including imported call conversions into campaign optimization, we’ve been able to increase spend on top-performing, call-driving terms by nearly 3X. This has even helped us identify new keyword expansion opportunities from search queries we wouldn’t have otherwise found without increasing our investment backed by imported calls data,” Jordan Jones, Associate Director of Performance Digital at UM, an agency partner managing campaigns for Nationwide, told Google.

To be able to import call conversion data into AdWords, advertisers will need to be using Google forwarding numbers and capture the caller’s phone number, call start time and call length. The data remains private and is matched back to the AdWords calls and attributed down to the keyword.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
JUL

Google has Released its Newest Transparency Report Updates

Posted by peterzmijewski | Filed under Social Media Marketing

Google has released its latest transparency report update, reporting 40,677 requests for user data from governments around the world.

According to the latest numbers, there were over 5,000 more requests during the second half of 2015 compared to January through June of 2015, with 81,311 total users/accounts specified.

Google gave itself a pat on the back on its latest Google Public Policy blog post, noting it had led the charge for global transparency around government surveillance laws.

We helped create the Reform Government Surveillance coalition to encourage Congress and the executive branch to take steps to modernize US surveillance laws, further protect the privacy and data security rights of all users, including those outside the US and those not of US nationality, and improve diplomatic processes to promote a robust, principled, and transparent framework for legitimate cross-border investigations.
Google Public Policy Blog

Of the 40,677 requests for user data, Google says 64 percent of the requests resulted in “some data” being produced.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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19th
JUL

Google Launched out Cost Extensions for Cell Phone Text Adverts

Posted by peterzmijewski | Filed under Social Media Marketing

Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads.

Price extensions show as a list below the main ad copy on mobile. In the example from Google below, you’ll quickly notice how much real estate price extensions take up on mobile. The new extension offers many advertisers the first opportunity to show pricing information for multiple products and services in their ads. It’s also the first extension that is likely to stir tough competition that will potentially drive up mobile CPCs in a meaningful way.

How to set up price extensions

Price extensions are rolling out over the next few days, so you may not see them in your account yet, buy you’ll find them included in the drop-down menu under the Ad extensions tab in AdWords.

In the screen shot from an account below, you’ll see the setup window to add a new price extension. You’ll add a header, which is the clickable title; a description up to 25 characters long and a price that can then be qualified with a Unit of per hour, day, week, month or year from the menu. The final URL is the landing page associated with the extension.

For limited-time promotions or rolling price increases for things like events, you can schedule price extensions.

Here are some other important details for setting up price extensions:

If you only have one relevant landing page for a set of price extensions, you can use the same final URL.
Price extensions can be set at the account, campaign or ad group level.
They should be relevant to the keywords in an ad group and “consistent with the types of products or services being advertised.” For example, if your ad is likely to be triggered on a search for “painting classes,” you likely don’t want to show price extensions for sculpture or animation classes.
You’ll need to set up a minimum of three price extensions and a maximum of eight. Google recommends creating five or more, which might be a challenge in many cases.

Important elibigibility details

Price extensions are only showing on mobile to start.
They are only available in English at this point.
Last, but probably most important: only the ad in the top ad position is eligible for price extensions. This is why I imagine these extensions, with their user-friendly detail and advertiser-friendly real estate, will become exceedingly popular and drive up competition and prices on mobile.

For more on price extensions, see the AdWords help page, where you’ll find useful examples for setting up price extensions for specific product and service types like brands, events, locations, neighborhoods and more.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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18th
JUL

Google Starts New Live-Stream Standards on YouTube & Voter Registration Search Tools

Posted by peterzmijewski | Filed under Social Media Marketing

Google announced today it would be launching new voter registration search tools this coming Monday, July 18.

According to the post on Google’s official blog, searches for [register to vote] and similar queries will deliver a “detailed state-by-state guide” covering how to register, general requirements to vote, and registration deadlines.

In addition to the new election-related search tools, Google says searches for the upcoming Republican and Democratic National Conventions on the Google App will surface event info along with speaker lineups and that both conventions will be broadcast via a live stream on YouTube.

During the 2014 election season, Google released similar voter-related search tools, with search results tailored to answer questions like “What is my registration deadline?” and “How do I vote?” — all personalized by state. Since Google’s newest search tools do not roll out until next week, it’s unclear how Google has improved upon what it launched two years ago.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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