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Share Budgets In Bing Ads,& More

Posted by peterzmijewski | Filed under Seo Techniques

Enter one budget across a set of campaigns to save time monitoring and adjusting allocations.

Bing Ads has been busy. In the past week, it has rolled out Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way.
As in AdWords, Shared Budgets let you assign one budget to multiple campaigns. Why would you want to do this? Well, say you have a fixed budget of $1,000 a week to spend on Bing Ads campaigns. After allocating budgets to individual campaigns, you may find at the end of the week that some campaigns tapped out their budgets and could have spent more, while other campaigns had budget to spare.
With Shared Budgets, all campaigns, or a subset of campaigns, can have a single budget that will get doled out automatically to the campaigns that need it.
Shared Budgets is available in the UI. It’s read-only in Editor and the Apps at this point. In the UI, you’ll find the option under the Shared Library.

Do note that Shared Budgets is not supported by Import or Google Sync at this time. That means if you import updates from AdWords for an existing campaign in Bing Ads that uses a Shared Budget, the campaign budget won’t get updated. Bing Ads says it’s working on that integration for early 2017.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Improve Local SEO With Google Plus

Posted by peterzmijewski | Filed under Seo Techniques

Google Plus might not be the used social media platform, but it is definitely one of the most
important in your overall online marketing strategy, thanks to the business’ pages showing up in search results. Showing up for the right searches will have an impact on the overall amount of new incoming customers.

Regular Updates
Accounts that post frequently are much more likely to rank on searches than an account with few updates.
Updating a page provides users with fresh content and Google rewards that. Businesses should update their Google Plus page at least every 72 hours. The more, the merrier.

Local Phone Number
Start a connection with a potential local customer starts from displaying a local phone number.
This comes with many advantages such as increased walk-in traffic, more phone calls, and better rankings on social searches.
There is no doubt that users would rather call a business in their proximity than a business using a 1-800 number because they can’t be sure whether they business is local or not. Calling a local number feels more personal and makes conversions much more likely. The benefit of using a local phone number is amplified by the use of a local address.

Opening Hours
Make sure to indicate the proper opening hours in your Google Plus page. If you have the wrong opening hours on your page, you might not rank when you are open because you indicated your business was closed.
As a rule of thumb, the more information you add to your Google Plus page, the higher you will rank.

Google ranks businesses with reviews higher because they provide more value to the search of a user. Posting a page without enabling reviews will hinder your chances of your Google Plus profile appearing in the right-hand column of a Google search.

Keyword Relevant Tag Line
Taglines are fundamental to helping your page rank for specific terms. This is the information displayed below your profile photo, and it plays a key role in determining whether Google considers your business relevant to a search or not.
It is a practice to perform a local keyword research and find terms that are relevant to your offer with a decent search volume. Then create a tagline which includes these words.

Make a Collection of Products and Services
Google Plus collections are created to group your posts by topic. Collections show up below the Google Plus header of the newly launched interface and therefore have a premium page location.
Businesses should use collections to break down their products or services and offer users the opportunity to find more about what they are interested in.

Hashtags That are different to Google Plus
Hashtags that are popular on Twitter might not be as good on Google Plus, and vice versa. Businesses should think about keywords when posting status updates and use a hashtag to see what keywords are suggested for a specific word. Google will suggest the most popular terms that are likely to increase the reach of the post.

Localize Keywords for more & more Businesses
Businesses with multiple locations should create one Google Plus page per location to maximize their performance on search engines. Multiple pages are extremely useful because they allow businesses to use local addresses, phone numbers, and keywords to increase the opportunity to trigger different pages in the local search results.

Ensuring your Google Plus page is optimized is very important. Google Plus pages are simple to optimize, just provide the most information you can and choose the most relevant keywords. These eight best practices will give you a leg up on your competitors, and better yet, they are super simple to implement.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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SEO On a Budget Small Manufacturer Started a Program From Scratch

Posted by peterzmijewski | Filed under Seo Techniques

Think again! Columnist shares a case study detailing how a small business was able to make big gains with a limited budget.

The small manufacturers who are thriving in the face of global competition and other challenges have spent the last five to seven years improving productivity and process efficiencies. This focus has often meant that marketing activity was next to nonexistent — with much new business coming from word-of-mouth.
Once a small manufacturer has their process down, however, they’re ready to begin a marketing program that includes SEO.

1:Null historical data
When my company first began working with the small manufacturer in November 2015, we noted right away that the client’s website had a huge error with regard to the Google Analytics tracking code, which had been added to the website home page only. The low number of visitor sessions was a dead giveaway.
The first step in creating the client’s SEO program, therefore, was to ensure Google Analytics was properly tracking all web pages. An easy fix, but one that left us with zero data on which to base recommendations for moving forward.

keyword guessing
The client wanted to appear in Google for a few specific keywords pertaining to the services his company provided. However, the Keyword Planner showed few searchers were using these keywords in their searches.
Because we’ve worked with many small manufacturers and their esoteric products and services, we’ve learned the Keyword Planner isn’t always accurate, so we went ahead and optimized the website around iterations of these keywords plus others.

2:Some backlinks
For smaller manufacturers, the backlink profile is often limited, and budget and personnel constraints mean the company simply can’t take advantage of a full-fledged content and social media marketing program.
Even on a budget, some things can be done which are easy and cost-effective: One of our first steps was to create a Google My Business page, get the company listed in the YP.com directory and create a LinkedIn corporate profile page.

3:Making content and building awareness
The client already had an internal list, so we created a new account in MailChimp, imported the list and developed a template.
We maked a new topic for each month, but midway through the campaign, the client suggested a topic we could break down into multiple articles — and which would be of high interest to the target audience.
That’s when we hit paydirt.Although e-newsletters generally don’t fall under the purview of SEO, they do play a role in that they assist in conversions and inquiries over time.

4:Slow but steady traffic growth and conversions
The chart below shows the All Channels traffic data (adjusted for referral spam) for January through September. Of this, organic accounts for 69 percent, direct 22 percent and referral three percent.

The chart below shows the goal completions for new and returning users for the Q3 period for the website form only; the client has also been getting email and phone inquiries, which his team tracks in-house.

Starting an SEO program from scratch for a smaller company on a budget can be a little daunting, as the expectation for fast results lurks in the background (especially given all the hype and misinformation regarding SEO).The key to success is to set realistic expectations and have patience: for smaller companies on a tight budget and/or limited resources, it can take up to a year to see results from SEO and content marketing.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Service-Based Businesses To Facebook Advertising

Posted by peterzmijewski | Filed under Seo Techniques

If you’re a service-based business, you may be struggling with the right approach to online advertising.

Consumer Buying Journey
You’re responsible for delivering a service, whether at someone’s home or at your location, having a great web presence and online reputation are important to your prospective customers. Consumers want to feel comfortable and confident when hiring a service provider. So, it makes sense that these buyers typically spend more time thinking about their purchase decision, and it’s usually not with the first business that shows up in the paid ads on a search engine.

“Content Marketing”
Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking.

A Free Webinar by AdLift Inc

Instead, potential customers may take some time to check out multiple businesses, look at websites and reviews, ask friends and family for recommendations, compare prices, and more. And, because many service purchases aren’t immediate, busy consumers may forget about them while they go about their day. So, with tactics like Facebook advertising, local service providers can effectively remind people of their services and convert more interested leads.

Actively Manage Your Facebook Page
If I hear about a new business from a connection on Facebook, I’ll immediately check out that business’ Facebook page.Make sure all your business information is complete, that you post regular updates—like tips, offers, specials, photos—so users will form a positive view your business at first glance. You should also respond to any negative reviews and comments you receive on your posts or page. Doing so won’t just help your organic presence, but is fundamental to your advertising success.

Choose Your Goal
While Facebook ads look a lot like display ads and work to grow brand awareness and interest from users, many Facebook campaigns can generate tangible results for a service business.If you don’t have a physical location or someone dedicated to answering phone calls, choose a program that helps you drive online leads or appointments—like a Website Clicks or Lead Ads campaign. If you have a robust website that provides additional, helpful information about your business and a lead intake form or phone number, a Website Clicks campaign might be most effective. If your website is not ideal or set up to capture leads, you can opt for a Local Awareness or Lead Ads campaign that allows you to generate leads or calls directly from Facebook.

Target Ads to Your Ideal Consumers
There are a lot of powerful targeting capabilities on Facebook, so it can be a challenge to decide exactly what’s best for your advertising campaign. customers live: First, a local service provider should determine the ideal geographic area to target.Facebook allows you to choose one or more locations to target. It can include specific zip codes or a radius around a specific location, a city, state, or country.

Desired income level, age range, and more: Facebook’s advertising programs allow you to show your ad to users in specific demographics or who have desired traits. For example, if your services have a higher cost, such as pool installation or home remodeling, Facebook’s financial demographics can help you narrow your audience to people who would be more willing to pay for your services.

Relevant niche demographics: Users that provide information like their homeowner status or life events can be a goldmine for service providers. For instance, if you are a landscaper who only wants to target new homeowners, or a lifestyle photographer who wants to reach people who have recently gotten engaged or had a baby, you can do so if they’ve provided that information to Facebook.

Retargeting and custom audiences:This can include your current Facebook fans, people who have previously contacted you, newsletter subscribers, and others who haven’t made a purchase for one reason or another. You can also leverage Facebook’s “lookalikes” capabilities, which uses its data to create a list of new prospects that “look like” the people on your list and target them with your ads.

Command Attention with Great Ads
Creating an eye-catching and effective Facebook ad is crucial to getting results from your campaign.
An engaging image: Although Facebook doesn’t allow “before” and “after” images, you can still use great imagery that stands out in the News Feed. Using your own images not only makes your ads look more authentic, but they’ll be differentiated from every other stock photo image in the News Feed.Short, yet impactful messages: If you are running any specials, holding an event, or offering any unique services, include them in your ad’s headline and description.

The right call to action: Select a call to action that makes the most sense for your ad and your business.  If you’re trying to generate onsite appointments or service estimates, using a CTA like “Book Now” or “Contact Us” might work best to get people to submit an inquiry through Facebook or on your website.

Your Facebook Advertising Planning
If you’re not sure what will work for your business, try testing different programs, targeting
techniques, and creative, then review your results to see what’s resonating most with your target audience.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Some Reasons Define SEO Is Just Like Fitness

Posted by peterzmijewski | Filed under Seo Techniques

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains he similarities to help educate clients and neophytes.

SEO workers and professional fitness trainers a like can relate to the moment when a client says for results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true.

Search engine optimization and the recreational sports industry have, at first glance, seemingly little in common. On a second, closer look, however, both industries almost mirror each other when it comes to honest expectation management:

1.For starters, in both SEO optimization and fitness training, there are no guarantees. There’s only so much a consultant or trainer can do in terms of both planning and execution.

2.In both areas, it’s all about stamina and following a long-term plan.

3.Serious athletes and SEOs will agree: there are no short cuts that work over an extended period of time and that do not cause serious side effects.

4.Fitness is extremely important. Not even the best planned and executed training regimen will translate into desired results if an athlete ends up supplementing it with poor nutrition. In the same way, great on-page optimization will not be enough if it’s hampered by half-hearted, low-quality link building.

5.SEO nor sports is a level playing field competition. In sports, the body type determines, to a high degree, how far an athlete can get.

6.Optimizing websites and training at a competitive level can be a stress experience, because the world has not stopped dead in its tracks, and there’s a chance that someone else (or a competing website) will still do better, despite your best efforts.

7.Motivation is important. No workout should be motivated by the approval of other people, which may or may not be forthcoming. In sports, the intrinsic drive towards a more balanced lifestyle is a much more sustainable reason to maintain course.

8.With both fitness programs and SEO, measuring progress is everything. Without metrics and trends to follow, success cannot be sustained.

9.Very much like physical exercise, search engine optimization initially requires little more than focus and few tools; a pair of decent running shoes here, Google Search Console data there.

10.For search engine optimization and sports, there’s a simple rule of thumb when it comes to special deals: if it sounds too good to be true, it probably is too good to be true.

Lastly, there’s one more quality both SEO and fitness have in common: the more it becomes a habit and part of a regular routine, the better the chance that the success achieved will exceed all initial expectations.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Search in Google Sheets for Better SEO Insights

Posted by peterzmijewski | Filed under Seo Techniques

As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve been using this tool for a bunch of reasons. Whether it’s diagnosing traffic and position changes or finding opportunities for optimizations and content ideas, Google Search Console’s Search Search Analytics has been at the core of most SEOs’ toolset.
The scope of this small guide is to give you a few ideas on how to use Search Analytics together with Google Sheets to help you in your SEO work.

Some problem Search Analytics UI

problem with the Search Analytics UI is grouping. If you’d like to see a list of all the keywords in Search Analytics and, at the same time, get their corresponding landing pages, you can’t do that. You instead need to filter query-by-query (to see their associated landing pages), or page-by-page (to see their associated queries). And this is just one example.

API for the save in SEO Technology

Google launched the official API for search Analytics With it, you can do pretty much anything you can do with the web UI, with the added benefit of applying any sort of grouping and/or filtering.

Everything in one API call

Take the data into Google Sheets

I have enjoyed using Excel but have since migrated over to Google Sheets due to its cloud nature (which means easier sharing with my co-workers) and expandability via scripts, libraries, and add-ons.I liked the idea of speeding up and improving my daily monitoring and diagnosing for traffic and ranking changes.

What is Search Analytics for sheets?

Simply put, Search Analytics for Sheets is a (completely free) Google Sheets add-on that allows you to fetch data from GSC (via its API), grouped and filtered to your liking, and create automated monthly backups.

Search Analytics for Sheets can help you
Next, I’ll give you some examples on what you can use the add-on for, based on how I mainly use it.

Grab information on queries and their associated landing pages
it is to diagnose traffic changes, find content optimization opportunities, or check for appropriate landing pages, getting data on both queries and landing pages at the same time can usually provide instant insights.

You’ll now have a new sheet containing a list of queries, their associated landing pages, and
information about impressions, clicks, CTR, and position for each query-page pair.

Check keyword opportunities
Use a sheets filter to only show rows with positions between 10 and 21 (usually second-page results) and see whether landing pages can be further optimized to push those queries to the first page. Maybe work a bit on the title tag, content and internal linking to those pages.

Diagnose landing page performance

Check position 20+ rows to see whether there’s a mismatch between the query and its landing page.
Perhaps you should create more landing pages, or there are pages that target those queries but aren’t accessible by Google.

Improve CTR
Look closely at position and CTR. Check low-CTR rows with associated high position values and see if there’s any way to improve titles and meta descriptions for those pages (a call-to-action might help), or maybe even add some rich snippets (they’re pretty effective in raising CTR without much work).

Get your traffic dropped
Had significant changes in traffic? Do two requests (for example, one for the last 30 days and one for the previous 30 days) then use VLOOKUP to compare the data.

Positions dropped across the board? Time to check GSC for increased 4xx/5xx errors, manual actions, or faulty site or protocol migrations.
Positions haven’t dropped, but clicks and impressions did? Might be seasonality, time to check year-over-year analytics, Google Trends, Keyword Planner.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Best SEO Keywords in Search Engine Marketing

Posted by peterzmijewski | Filed under Seo Techniques

Arguably the most important aspect of writing or editing an article with in mind is choosing the best target keyword phrase. It can also be one of the best strategies of content SEO to master. But if you choose the right keyword phrase for a given article and weave it into an engaging and well-written piece, your article could be well on its way to a page one ranking in search engines for that phrase.

The target keyword phrase should be a two- to- four-word phrase (maybe even more words) that conveys the article’s core topic or message.  If you could wish for your article to rank highly for any phrase, this would be it.

Beyond the importance of shooting for a page-one ranking, there are at least three additional reasons.

why the target keyword phrase is so critical.

1. It will make portion of your headline and meta title — usually the first part of your article apotential reader will see. It’s in those nanoseconds when you’re most likely to hook or miss a potential reader.

2. The research you put into choosing the target keyword phrase can trickle down to the rest of the article. What you don’t choose for the main phrase can become secondary keyword phrases that will enrich the article’s deck, intro, subheads, etc., further enhancing the article’s clout in search engines’ indexes.

3. Studying the keyword make you a better writer and editor. Simply put, the research gives you insight into how your potential audience thinks about and looks for information.

Below is a step-by-step look at how to choose the best target keyword phrase for an article, including a keyword.

hypothetical example to illustrate the steps.

“Content Marketing: A 360 Degree Approach”.

Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. A Free Webinar by AdLift Inc. on November 9th. After you have a headline with a strong target keyword phrase, don’t consider your SEO work done. The best SEO isn’t just bolted on to an article or to the editorial workflow.

The ultimate goal here isn’t to just please the search engines’ algorithms. It’s to make an article better for and more easily accessible by its potential audience.

1. Consider The Article

2.  Brainstorm Your Keywords

3. Do Your Keyword Research

4.Review The Results

5. Resist The Temptation of Big Numbers

6. Choose The Long Tail

7. Double Up If You Can

8. Write The Headline

9. Weave It In

10. Use Secondary Phrases


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Local SEO for Small Businesses

Posted by peterzmijewski | Filed under Seo Techniques

Local SEO helps you get customers using a location keyword in their search (such as “Irving Park Plumber”) or who simply search from a device with geolocation enabled, such as a smart phone. Local SEO  also helps you to rank higher on Google Maps pages.


So how can we achieve good local search rankings?

According to SEO on-page signals such as NAP (name, address, phone), optimized meta tags and titles, and domain authority are the most important ranking factors (20.3%) for local SEO.

Here are a few best practices for local SEO:

1: Verify your Google My Business listing

Google My Business connects your business with customers. The verification process may take 1-2 weeks.Once you’ve verified your account, make sure that your NAP (name, address, phone) is correct, choose the right categories for your business, and provide a unique, engaging description.

#2: Use consistent contact information across your online profiles

Make sure the business name, address, and phone number of each of your staffed locations (aka NAP – Name, Address, Phone) is consistent throughout the site (homepage, contact us page, footer, etc) and on other websites like Google My Business.

#3: Embed a Google Map in your website

Embed a Google Map on your website. You can use the map on Contact page or Footer section. But do not just embed a map that points to your address.

#4: Include Geo tag to show your location to search engines

Include geo tags if your business is location specific. . They let the search engines know where you’re based and improve your rankings for local search terms.

<meta name=”geo.position” content=”latitude; longitude”>

<meta name=”geo.placename” content=”Place Name”>

<meta name=”geo.region” content=”Country Subdivision Code”>

#5: Apply business-related rich snippets

These rich snippets help search engines understand your site content better, and show your local listings to more relevant local searches.

#6: Optimize meta tags and page content for local keywords

<title>New York Art Studio – Art Studio NYC – The Art Studio NY</title>

<meta name=”description” content=”The Art Studio NY provides a variety of art classes and event planning services. From New York art camps to bachelorette parties, we cater all needs.” />

Page content: It’s also important, but often overlooked, to include your location within your page’s content. Make sure your website shows your location in as many places as it makes sense.

Logo: The logo of your site should be optimized with local keywords.

Edited logo file name to add local keyword.
Edited alt tag of logo to add local keyword.

#7: Create separate web page for each location

If your business has multiple locations, it’s almost always better to build separate location pages with strong content for each location. It is important to make content in each location unique, instead of using the same content template and only replace location data. Here are a few ideas to make local content unique.

Adding testimonials from customers from each city you service.
Participate in local events, or sponsor local events, and write about those local events to create unique content.

#8: Submit your site to local directories to build citations

A citation is an online reference to your business’s name, address and phone number (NAP). Local directories are a useful resource for building citations. These citations are valuable even if they aren’t linked, as long as they’re displaying your NAP consistently.


#9: Put locations in Social Media profiles

Facebook, Twitter, Google Plus, and Pinterest are the most popular social media sites you should appear to promote your local business..


People are searching for lawyers, schools, restaurants and local shops online, especially via mobile devices. If you run a local business, let’s follow the above tactics to optimize your website for local search, and earn your share of new business!


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


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SMM: Some Ways for B2B Brands to Rock Pinterest

Posted by peterzmijewski | Filed under Seo Techniques

While other visual social media platforms still is a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy.

One big reason for this may be that B2B companies struggle to find a way to fit in on a visual platform like Pinterest. Oftentimes, a B2B company’s products and services don’t always have a recognizable physical presence or give off an exciting vibe—which B2C brands typically have going for them.

And isn’t that exactly what your marketing efforts—whether they be B2B or B2C—aim to do?

With that said, below we dive into a few ways that B2B brands can use Pinterest as a social media marketing tactic to share content, drive awareness and grow their audience.

Repurpose existing content into visual content

Humans are visual creatures by nature, which is probably why Pinterest and other visual social media sites are growing so rapidly, and why other networks are working hard to enhance video and image capabilities.

Give industry influencers a shout-out

Engaging with industry influencers on any social media channel is a great way to build relationships that can lead to a larger audience and future collaboration.

Give all your content a second home

Blog posts, videos, images, eBook, white papers, product tutorials, company news—any content that lives on your website can find a new “home” on Pinterest.

About  your company’s story

Social media is an incredible tool for building brand awareness and showcasing what your company is all about. Consider giving your Pinterest followers a behind-the-scenes look inside your company’s culture or project that you’re currently working on.

Speak to your audience’s other interests

Focus  your customers

Your current customers are perhaps your biggest opportunity when it come to social media marketing.

Make a  group boards that allow for collaboration.

If you do decide to create a group board, add some text in the description to let people know they can participate, too, and provide a contact email so they can get in touch if they want to be added.

Source: toprankblog

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Local SEO – Improve Your Game With Big Leagues In Terms Of Best Skills In Oneself

Posted by peterzmijewski | Filed under Seo Techniques


It’s  time to the best year in a worldcup . The air becomes turn the ball the crack of the bat fills the stadium, the crowd to the fans in the stadium Like — Chicago Cubs fans like me get that old, familiar feeling of foreboding. Major League Baseball’s playoffs are upon us, and in the spirit of the postseason, it’s time we explore how the great American pastime applies to building a successful career in local SEO.

The right way

If you motivate to local SEO success, you’ve got to have the right way. The competition in the industry is very high, and it’s not easy to stand out among your peers. If you’re looking to wow the scouts, or if you’re considering lacing up your cleats for the first time and joining the local SEO game, these are the qualities and skills that talented young SEOs must have:

• Adaptability. The local SEO landscape is constantly changing. SEOs need to be comfortable with the fact that each day they log on in the morning, it’s a whole new ballgame. What was relevant yesterday might no longer be relevant today. However, if you thrive on the challenge and excitement of never knowing what Google will throw at you next, you might just have what it takes.

• Hunger for best improvement . You’ve got to have that hunger, that desire to constantly learn and improve your SEO skills. Good is never good enough — not if you want to rise to the top. There’s always a way to improve SEO performance. Find it!

• Become a stats fanatic. Search algorithms are so complex and have so many variables that once you’ve learned the SEO basics, any additional performance gains come through constant experimentation and complex data interpretation.

• Talk the talk. Communication is an absolutely critical skill to local SEOs. Maintaining quality relationships with both clients and the other departments within your organization requires effective oral and written communication skills.

• Specialize. Whether you focus on enterprise brands or SMBs, it’s important that you play to your own strengths. Just as in baseball, there are different positions and skillsets; find your own niche, and play to your strengths.

Learn from the best in seo market

If you’re looking to get a leg up on the competition, it’s important to learn from the best, from those who lead and define the industry. In local SEO, you’ll find that there are a few who stand taller than the rest of the field. But it’s not just the league leaders you should be paying attention to. If you’re just starting out, look to the veterans on your own team. The quickest way to develop your skills is to work alongside someone who can show you the ropes.

Bat first in SEO

Local SEO often feels like you’re up to bat with Google on the mound, and the search engine giant is staring you down, and you’re left trying to guess the next pitch. You might be expecting a fastball, but inevitably Google will throw you a curve and change up the algorithm on you. The result: a swing and a miss.

Here’s an important lesson for all local SEOs (and for all SEOs, for that matter): failure is an unavoidable aspect of the SEO game. The search algorithms are so complex and change so often that after you’ve mastered the basics, it’s mostly trial and error to achieve significant gains after that.

If something you tried didn’t work, dust yourself off, study the data and try something different. Remember, it’s a long season. Tomorrow is another day. Learn from your last at bat and try something different the next time. Striking out every now and then is inevitable. Failing to learn from that experience is unacceptable. Just don’t fail too often or you’ll be out of the job and out of the league. No pressure.

Be a usefull SEO player

Though it’s important to specialize in your given field, that doesn’t mean you should be a one-trick point. When it comes to local SEO, the hat you wear today might not be the hat you wear tomorrow. Things change so rapidly in this business that you should expect your role within the team to constantly evolve

Drive the local SEO game in the right side

“Say it ain’t so, Joe,” but integrity is an important aspect of both baseball and local SEO. Sure, you have your cheaters in both domains, but eventually they get caught and punished. Google is constantly getting better at catching spam links and bogus local listings. You might be able to stay ahead of the search engines for a while, but eventually you’ll get caught, and you’ll have to pay the consequences. Play the local SEO game the right side, and you’ll be much more likely to have success in the long run.

And that brings me to the most important lesson about local SEO. There are no shortcuts. No easy ways to the top. To gain expertise in local SEO, you’ll have to earn it, you’ll have to grind it out. But hey, that’s part of the fun.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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