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30th
DEC

Capitalize On Social Media User Mistakes

Posted by peterzmijewski | Filed under Seo Techniques

Everyone worth their social media salt knows to regularly monitor for brand mentions,but there is a small corner of social media that many people aren’t checking at all:common misspellings,abbreviations,and misused hashtags.Believe or it not,a fairly healthy subset of your customers are likely not spelling your company’s official name,its products,or even its tagline correctly.It’s up to us as social media marketers to track these mistakes and make the best possible use of them that we can.

*Brand and Product Name Misspellings
This is the single biggest missed opportunity in your social media efforts.There are so many occurrences of misspellings in social media,especially when it comes to unique brand and product names.In almost all cases,the person misspelling a proper name has no idea they are doing it,leading to extreme frustration and anger when they don’t receive a response back from the company.Or,on the flip side,they excitedly mention something great about the company:a helpful employee,an amazing product,or a clean store.These are also opportunities to build higher customer loyalty and engagement by sincerely thanking them for their comments.

*Using Hashtags Instead of @
Another thing I frequently see social media users doing is trying to mention brands as hashtags instead of @ mentioning them.For instance,we occasionally see #SearchEngineJournal in social posts about our content.Besides monitoring the hashtags for the correct spelling of your company,think about other things that may be a hashtag instead of a proper account mention.You can also search by geographic area when doing a name or hashtag search,so narrowing down the location to Denver,Colorado,will likely lead even more accurate results,especially if not all general mentions are about the NFL team.

*Abbreviations and Sayings
In addition to brand specific sayings and abbreviations,try to search for other slang terms or sayings that are applicable to your industry or service to look for places to engage your target audience.For instance,the 90s Bar Crawl that stops at multiple locations throughout the United States in the summer should look for 90s-themed terms that users have turned into hashtags and follow them or leave a thoughtful comment.

Hashtags that spring to mind are #IceIceBaby,#pogs,#SpiceGirls,or other popular bands,products,or slogans.

*Track Competitor Misnomers
Here is where you can come even further ahead of your competitors:monitor their hashtags and common misspellings.Nike should be watching for @adids,#underarmour,or #reeboke.LG should be watching #Samesung or #Nokea (the way that people come up with misspelling things truly has no bounds).If you aremonitoring their misspellings or hashtags and they aren’t responding,then that gives you a chance to.Offer unique coupons (with tracking URLs or custom codes to monitor your success) or just answer their question,even if it’s not directly promoting your own product.When coming up with a list of what to monitor,do your own searches on brainstormed phrases or hashtags first to make sure there are people actually completing these types of searches.Then,create the list as mentioned above in Hootsuite or another tracking tool (like BuzzSumo or Google Alerts) and get search results sent to you immediately or on a regular basis via email.

Source:searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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29th
DEC

Social Media Marketing Metrics Should Be Tracking

Posted by peterzmijewski | Filed under Seo Techniques

Social media can be an extraordinarily effective marketing medium,but it can also be atremendous time sink for brands that focus on the wrong priorities.Many marketers religiously monitor their Facebook followers,retweets and other popular social media data,but there are other metrics that are even more important that many people ignore altogether.There are several reasons social shares provide very little information about the overall effectiveness of your campaign.Some of these include:

*Many social shares come from bots.
*Social shares may not come from your target customers.
*Social shares can be from people that are speaking negatively about your brand.

Social shares and follower counts can tell part of the story,but you’ll want to monitor the following metrics as well for more valuable insights.

1.Brand search volume
There are a variety of tools to measure brand search volume,but Google Insights and Google Trends are probably the most effective.Use these tools to compare changes in search volume for your brand against changes to your competitors’volume.Doing so can provide insight into your ability to engage customers on social media,relative to your competition.

2.Lead growth
your social media campaigns are resulting in positive leads or conversion growth.Depending on the program,they may even assign a relative weight to each action so that you can see what kind of role every interaction played in the eventual conversion.Not only will this data tell you if your social campaigns are performing effectively,it’ll show you how to better allocate your activities and marketing resources in the future.

3.Brand sentiment
This is even more important when it comes to social media,as negative consumer sentiments can destroy your brand in very little time.To prepare for this frustrating possibility,create internal documents dictating who is responsible for responding to negative brandmentions,what your official company response will be and what types of recompense you’re willing to offer unhappy customers.

4.Inbound links
Inbound links are both essential ranking factors for Google and a good measure of your content’s overall popularity.You may notice that the volume of inbound links to your site increases after running a contest,producing a specific piece of content or implementing some other social media marketing strategy.If you can identify these surges and tie them to your social activities,you’ll gain insight into which of your campaigns have made the biggest difference in terms of link building and brand exposure.

5.Klout score
Klout has become a popular tool for measuring social media engagement,and it’s one you’ll want to start using right away to determine whether your marketing efforts are resulting in better brand recognition or higher perceived authority.

Start measuring your social media campaigns differently.Measuring follower engagement and brandawareness is a crucial part of social media optimizatioTo measure the impact yoursocial media campaigns are having on your brand’s performance,start by making sure you’re tracking the right metrics.Lead growth,brand searches,brand sentiment,inbound links and Klout score are just a few of the variables that any brand concerned with its social impact should be tracking.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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28th
DEC

Business Owners Fear About SEO

Posted by peterzmijewski | Filed under Seo Techniques

Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners.For that reason,there are a lot of misconceptionssurrounding it.Let’s take a look at some of the reasons why business owners are hesitant to embrace SEO.

1.It’s too complicated
SEO is by no means a walk in the park.But at the same time,it’s not rocket science.Digital marketing is a constantly evolving entity.A strategy that works one week could very well be obsolete the next.The truth of the matter is that there’s a lot of misinformation about SEO out there.The best strategy for a newcomer is to follow blogs online and read posts regularly to keep up.The landscape of digitalmarketing is moving at light speed.Embracing SEO could very well be one of the best business decisions you will ever make.

2.It’s a scam
There are low-life scammers within the digital marketing realm that prey on the fact that a lot business owners are not very familiar with SEO.When dealing with an SEO agency,one of the biggest red flags to look out for is a guarantee of any kind.Google is constantly changing with algorithm updates.If anyone guarantees you a top spot in SERPs,they are more than likely trying to steal your money.

3.The SEO specialist could ruin my business
It’s true that a constant flow of bad SEO decisions can wreak havoc on a website’s organic search rankings.But this would only happen in a situation where the business owner blindly goes all-in right away,which is rarely the case.SEO agency and your marketing team prior to making any giant leaps.

4.It’s too expensive
The beauty of SEO is that you can start small and take your time in deciding whether or not to make big moves.Let’s take a look at a hypothetical example from One ThingMarketing.Say there’s a business that starts small with a $1,000 monthly investment.With research,they find several relevant keywords that yield more than 35,000 searches per month.If their website appears on the first page of the search results for these keywords,the average click-through rate (CTR) would be 2 percent.The decision to invest in SEO should not be taken lightly.However,regardless of how big or small you start out,more than likely,you will see a strong data-driven ROI.

5.I won’t be able to quantify spending
This is a very common misconception. Using tools for lead generation and landing pages is a great way to bring quantifiable traffic to your website.Regardless of how big or small  your project is,impressions,clicks,keywords and traffic sources can be tracked in a detailed record.This is prime information that can be used to optimize for the future.

6.Creating content is a waste of money
This could not be further from the truth.SEO and content go hand-in-hand.Simply creating website traffic  is one thing.Investing in high-quality content is the key to creating value and encouraging users to stay on your website.When creating content,ask yourself whether it is unique material that readers cannot get anywhere else.

7.Results won’t come quickly enough
They won’t.But keep in mind that if they did,you’d be thrown off your perch just as easily when a new competitor came along.It’s clear what you need to do:just stick around and be consistent.The key is to keep at it.If you decide to invest in SEO,be prepared for the long haul.You’ll be thankful in the end.

Over to you
At first glance,SEO can look like a complicated mountain to climb.Companies everywhere would be wise to look at the big picture and learn how SEO can benefit them throughout the age of the internet.If donewell,it can provide the smaller companies with as much opportunity to get noticed on the SERPs as the bigger enterprises.

Soruce:searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
DEC

Use Data to Justify SEO Fixes

Posted by peterzmijewski | Filed under Seo Techniques

SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on.

While you can usually put a definitive number on CRO or UX fixes,SEOs tend to fall into the trap of parroting back Google guidelines,or best practice recommendations,which quite frankly do not stand up to the scrutiny of hard and fast projections.We ground this with keywords,but then pull all the information we can about our competitors to make informed decisions.Wethen use past,current and predicted keyword rankings for the affected pages and project traffic levels based upon estimated click through rates.

*Why Keywords?
Why do we use keywords to estimate traffic levels when we already have traffic in Google Analytics?
GA is not as clean a data set.You’re not going to get an improvement to your branded traffic levels so it will need to be excluded from your data set,and this is pretty much going to be guesswork.Seasonal traffic also need to be removed;while search volumes are subject to seasonal volume alike,we’re looking to measure the impact excluding these factors.A yearly average of search volume is sufficient for this.Stripping out seasonality from GA traffic is trickier.Keyword rankings exclude the white noise which affects Google Analytics,and allows us to sidestep the above tricky questions.Once completed you will be able to say.

*Methodology
To complete this task,you will need a complete list of keywords,search volumes and rankings.So to begin with you’ll need all the keywords you rank for.When I say all I mean all.You only get out what you put in and I cannot stress how critical it is to this task that you get every possible keyword you rank for.Here’s how I would do it.First I’d go into every rank tracking tool;SEMRush,AHrefs,Sistrix and others and export a full list of my domain’s keywords,ranking and search volumes.Don’t neglect the free tools!Google Search Console and the Adwords Keyword Planner are both invaluable additions which some of you will have to lean on more should you have a limited toolset.Make sure you’re keeping tracking of the URL in the export as you will need this later.

Another way of getting a ton of free keywords is with the keyword planner report.Take full advantage of every report available here:product/service (your keywords),top landing pages and the multiply keyword combination report.By this point you should have a monster set of keywords.Get them all into a single sheet and remove duplicates.Here you want to sense check your keywords for irrelevant/branded keywords which won’t be delivering any targeted traffic.Without a clean data set our analysis is pretty much useless so make sure you’re hot on this.The maximum traffic column simply multiplies the search volume by position one’s CTR to give you the total traffic you could ever capture for the associated keyword.

The incremental traffic column takes the current traffic away from the total traffic to give you an estimate on how much traffic is available for your keyword to capture should your rankings increase.Position range and opportunity group pull in from their relative position on the CTR Ref sheet.We will come back to these later.So the easiest way to sort through all this data is through a pivot table.Highlight all the columns,then insert a pivot table into a new sheet and use the following setup:
Sort your rows by URL and then keyword.This allows us to see a breakdown of the total performance of each of your URLs,while expanding the field can show individual keyword performance.Columns are sorted by values.We can now see the average position of your URL,amount of keywords the URL ranks for,the total traffic going into this page and the total incremental traffic available.It is important to filter your pivot table by opportunity group and exclude long terms and no ranking keywords.This allows you to only see keywords which are currently giving you traffic,making the incremental metric as relevant as possible as it won’t be skewed by keywords we have no chance to rank well for.I just ran a quick export of search engine watch’s keywords.You can see that I didn’t exclude any branded or irrelevantkeywords straight away.

Source:searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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26th
DEC

Google,Facebook Builds a Mobile Search Engine

Posted by peterzmijewski | Filed under Seo Techniques

Facebook is getting into the Googling business.The social network is currently building a search engine that will enable users to look for shareable links within Facebook as opposed to rummaging elsewhere online and then pasting web addresses back into a status update box.‘Add a Link’ that started showing up within certain users’feeds–right next to the buttons where photos,location and friend tags can also be added to statuses.The feature only exists on iOS devices thus far.

“We’re piloting a new way to add a link that’s been shared on Facebook to your posts and comments,”

Facebook told the outlet,adding that it had indexed over one trillion total posts to build the search function.This data is a key differentiator for Facebook’s search function: when users type in keywords,the results are sorted by what is most likely to be shared.

The ‘Add a Link’ feature is just the latest move by Facebook to keep users within its hallowed blue walls.

The New York Times,Buzzfeed and National Geographic to publish stories natively on Facebook,as opposed to linking back to their own sites,in exchange for ad revenue.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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23rd
DEC

Customers With Your Website With Some Tips

Posted by peterzmijewski | Filed under Seo Techniques

it’s a great time to turn your business website traffic into potential dollars.website analytics service that measures data collection,states that 78 percent of mobile searches for local business information results in a purchase.So it might be time to update your old site or make sure your new site is up to par.Web designer outlined a few strategic steps to keep your website ready for all those mobile eyes.

Here are some ways to make your business website more efficient in an online-driven world:

1.Choose a clean web design
your goal is to have a high conversion rate and establish contact with potential  customers.Design is an important part of any website,but not all online portals are created equally.You can create an amazing website without letting form overshadow function,so avoid unnecessary items that will make it harder for your audience to get what they need,such as banners on the front page or long paragraphs on your contact page.Avoid placing important information in graphics and on pictures,since search engines can’t read them.

2.Be mobile ready
You may have noticed that the past year has seen an explosion of flat logos.This minimalist design is perfect for targeting mobile device visitors,as intricate designs may not look as great on a small screen as they do on a laptop.The smartphone craze has forced businesses to now create responsive websites that automatically recognize screen resolution and resize the content to fit smaller screens.The website update to a mobile-friendly site may be costly,so comparison shop for a graphic designer who can work within your budget.

3.Work on search-engine optimization
search-result-page positioning is determined first and foremost by how people look for online content and how they react to it.Using keyword-rich content is important.Don’t simply rely on yourself to find those keywords.Google AdWords offers a great service that allows you to find all the keywords your audience is using to describe and look for your business.The service also gives you traffic estimates to help you make projections based on how well they will do over a certain period of time.Registering your business with Google Places does wonders for SEO.Not only does it propel your website to the top of the search results,your business will also appear as a pin on the map along with all your information,including your website.

4.Stay ahead of your audience’s needs
Contact information,particularly your phone number,should be placed on the front page as well as a dedicated page easily accessible through the navigation bar.And finally,you can easily assist your potential clients with directions with a Google map embedded on the homepage,along with parking instructions.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
DEC

Startup Marketing:Search,Social and Content

Posted by peterzmijewski | Filed under Seo Techniques

Three of the most important channels to consider if you want to drive traffic to your product’s website and increase sales,are Search,Social and Content.It’s not one or the other,but all three that you must do simultaneously to get maximum benefits.The reason:They’re all interlinked and often you’ll have to use one channel to help amplify the other.

Search
Accordingly,SEO or search engine optimization continues to be relevant to your marketing efforts because content marketing alone will not rank you higher in Google searches;your content needs to be as well optimized for search as as your website.

There are two core SEO components to pay close attention to:on-page and off-page optimization.

On-page optimization:If your website is slow to load,is not optimized for mobile and isn’t providing a good user experience (high bounce rate),you’ll be left wondering why your website doesn’t draw organic traffic from Google.Google wants the best possible experience forusers–meaning that people who are looking for something should arrive at their desired result in the least amount of time.This is how Google ensures that its own product remains relevant to its huge user base.

Off-page optimization:Once you’ve ensured that your website is well optimized,you need to start building an authority for your domain and its pages.The greater your DA,the more likely you are to have strong traffic and high rank.The most important off-page factor that influences your domain’s authority is your ability to get fresh and good backlinks to your website from higher DA websites.

Social
The more that people share your content,the better it is for your Google ranking.Not just thatCreating viral content for social media also helps you get organic traffic from different social media channels where most of your audience is active.

Selecting the right channel(s):Not all of your audience will be across all channels;you must pick one that engages the largest segment of your audience.

Creating a strategy:Once you identify what type of content that will most resonate with your audience,one that isn’t overtly self-promotional,you will find it easier to sustain and grow your fan following.

Be consistent:It takes time to build a strong loyal following in bigger numbers,and the only way to build one is to be consistent in your social media strategy.

Build a community:Once you successfully create a community,you will have a loyal following of highly engaged,targeted audience members whom you can market to (subtly) over a period of time.Don’t post only your own content:The last thing you want to beperceived as is someone who only blows his (or her) own horn.When sharing content across social media,keep a mix of curated content and your own.

Content
Content is at the heart of any marketing initiative–be it social media or your efforts tooptimize for search.Across marketing channels,the one thing that your audience engages with is content.

Set the objective:Write down your objectives clearly–what is the desired result of content marketing.Is it to get more traffic,build brand recognition through thought leadership,increase signups.

Mailing list Create a writing mix:Play with different formats without limiting yourself to plain text.Videos and visual content are known to be more engaging than plain text-based articles.

Plan on 20 percent writing,80 percent promotion:Two really good,detailed posts a week packed with value can bring more traction than five shorter and non in-depth pieceswill.Spend 20 percent of your time writing those two awesome pieces of content a week and the balance of your time amplifying it.

Understand the connection between Search and Social:The more people who find your content of value,the more they’ll be likely to share–sending Google the signal that a particular article is of value to readers,and thus pushing it up in rankings.Good content also provides fodder for your social media marketing.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st
DEC

SEO and User Experience in Your Web Page Design

Posted by peterzmijewski | Filed under Seo Techniques

“Focus on the user and all else will follow.”But in the past,many SEO professionals have ignored this advice,crafting web pages designed primarily for Web crawlers,and crammed with keywords.Google and other search engines have since come a long way.In particular,Google’s sophistication is such that designing for UX (user experience) is much more valuable than designing just for SEO (search engine optimization).That said,totally abandoning SEO in favor of a UX-focused approach is misguided.While it is true that SEO and UX have become more and more complementary–and that designing for UX does oftenresult in improved SEO–there are some UX elements that affect Google’s ability to crawl a website,and some areas in which they benefit each other.

Going mobile
Google rolled out a mobile-friendly update that boosts the rankings of websites to make them legible and,most importantly,functional,on mobile devices.There are three Google-acknowledged ways to design for mobile devices:responsive design,dynamic serving and separate URLs.Of these three,responsive design is the best choice for both SEO and UX.With responsive design,the website is essentially the same,only serving up different displays according to the device.Separate URLs is the least favorable choice,as themobile must then rank for itself.SEO and UX go hand in hand when it comes to mobile sites.Not only is responsive web design user-friendly:Users aren’t redirected to a different website with which they must become acquainted.And the newly-launched mobile-friendly update makes it SEO-friendly,too.

If you must use infinite scroll,use it wisely

Infinite scroll,in which more content continues to load as the user scrolls to the bottom of the page,has been thought to be a friendly and sleek design for UX.If infinite scroll is a design element you would rather not forfeit,Google recommends creating a paginated series (pages of content) alongside infinite scroll,ensuring fast load times and letting users easily find the content they wanted in the first place.Furthermore,there is a design misconception that content is best served “above the fold,” i.e.,content that can be seen without the user having to scroll.In fact,research shows that users do scroll.

Avoid click-to-expand
Along the lines of infinite scrolling is click-to-expand,or tabbed content.This design uses links or tabs which,when clicked,“open” more content.Although Google has not definitively acknowledged whether this hidden content is ignored,there has been much discussion over it:namely,that Google is not indexing it.Click-to-expand content certainly does appeal to minimalistic web design,but appealing to UX in this case could be detrimental to SEO.

Don’t go image-heavy
Images are a great way to convey information while still appealing to users.that text-only pages can perform better than image-heavy pages,especially if the images are generic stock photos or poorly executed design elements.UX design does favor images but only if they are well done.

Google can read images–and they can appear on Google Image searches and provide SEO value–as long as you:

*Give images descriptive file names.
*Include appropriate alt text.
*Surround the image with relevant text.
*Don’t hide important text within the image.

More is more when it comes to forms
Google agrees,arguing that,“Users are more likely to abandon your site before they go through the entire process,”if you use complicated,lengthy forms on one page.For a better experience,then,allow users to see how much of the form they have left,either with a completion bar or a description about the number of pages.It is generally considered bad practice to break up related content throughout many pages,but a form is one category for which that does not apply.

Design for the user,not for Google
Approaching website design with the intention of being completely SEO-and UX-friendly is unwise and complicated,though there are ways to satisfy both–and it is becoming easier to do so,as Google ramps up its capability to read web pages the way humans do.Keep in mind,however,that as sophisticated as Google and other search engines have become,some UX design elements are still SEO-unfriendly.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
DEC

SEO Keep Your Sales Pages Ranking

Posted by peterzmijewski | Filed under Seo Techniques

It’s not going to be a waste—not with a Sales SEO Strategy.This year,I saw a 20% average increase in organic traffic and a 40% increase in organic revenue year over year for Black Friday alone among my clients.This growth is not something you want to lose.So instead of turning off the SEO car till next year’s Black Friday preparations,just stop,put it in park,and let the engine go idle.

Sales SEO Strategy
Sales SEO Strategy is an e-commerce SEO approach for site pages that are purely date or season reliant,like Black Friday or New Year.Its core purpose is to build and maintain SEO efforts and ranking signal year-to-year without creating redirection chains and starting from zero each year.This page can be a content page or a category page.Either way,it must be a level one page to all your related sales pages.Any current pages (if applicable) that are date-specific need to be redirected to this main landing page.

Sales SEO Strategy Outline
By using this e-commerce SEO strategy,you will be working on your main page and subpages in a year cycle.This cycle addresses the sale itself;its preparation,and the idle time between closure and announcement.As a marketer or anyone in promotions,you will greatly understand what to do for Sales Announcements & Promotions and Sales Dates steps of this cycle.These steps are where you would plan,prepare,and promote the discounts and sales,where you would monitor and track the ROI.

Sales Announcements & Promotions
it needs to be promoted and announced to your audience and customers before the sale’s date(s).The larger the sale,the earlier the announcement should be.This year,before the big Black Friday sales days,retailers prepared by announcing their sales with advertisements and social posts.

Sales Day
This is the sales day(s) that months of preparation and marketing have all lead to.Sit back and enjoy it.But don’t be complacent.Keep your eye on your site and make sure nothing breaks so people can go through the full sales process.Post a few things on social media and send out an email or two.

Sales Closing
The day/sales over (depending on when the sale ends:Monday,Sunday,Friday,etc.),it is time to review the stats of sales and the year-over-year performance.Where possible,it is also a good idea to review your own performance compared to your industry benchmark and compared to the overall public stats.

Landing Page
*This page,like others,needs to have all the standard SEO content elements:keywords,meta tags,on-page content,images with ALT tags,and unique URL.

*Any old on-site links (or off-site links you can change) should point to the new page where possible.

*This page should have social media open graph and Twitter card markups (since this page will be shared via social media).

*The page should also have all the necessary technical SEO elements like canonicalization,rel=prev/next (if a pagination is used to list sales products on this page),etc.

*This page should be the only“Black Friday”page listed within the sitemap,with none of the previous years’URLs.

Count Down,Buzz Creation & Prep
We are now in the time of year when you start looking at what you will do for your sale.Internally define your promotion,select your date(s),and add it to your page.Continue to build backlinks to the page and let people who land there know what sale is coming.This is also a good place to gather emails for people who want a reminder or early sales alerts (if you have not done so already) so you don’t lose sales for people coming to your pages/site before the sale.

Sales SEO Strategy Tips
When working on a Sales SEO Strategy,some sales aids are very beneficial for both traffic generations and sales conversions.

*By using the current year and dates within the header,content,and promotions of the sale,you ensure customers know this sale is current.

*Using banners that read“time is running out,” “two days only” or has a countdown creates some urgency on your page or in your ads during the sales day and promotions.

*On the day(s),a great last-minute sale push often used is to offer coupons to people who share your sales page or homepage to friends.Sales SEO Strategy,like any SEO work,is long-term.Though your sale is only for a few short moments,the preparation for it is all about slow and steady efforts that build year to year.

Source:searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , ,

19th
DEC

Boost Your SEO on YouTube

Posted by peterzmijewski | Filed under Seo Techniques

As you’ve probably heard before,YouTube is the second largest search engine in the entire world.YouTube brings in approximately 1 billion.

That’s more than Facebook,Yahoo!,Amazon,Wikipedia,Twitter,Bing,and other popular sites.And this equates to big bucks.SEO to drive traffic to their homepages,blogs,social media profiles and landing pages,it’s foolish to ignore video SEO and YouTube rankings.To put YouTube on the back burner would be akin to saying you don’t care about the second largest search engine in the world.Assuming that’s a statement you don’t want to make,you should begin focusing on how you can enhance your business’s online appearance byimproving YouTube search rankings.

Here are important SEO tips for YouTube.

1.Building your presence
You have to start with the basics.If you want to be seen as an authoritative and relevant brand on YouTube,you need to create a profile and establish a name for yourself.The first step is to register your brand by signing up for a profile.Next,you’ll want to select a channel name and incorporate your logo by uploading a unique banner.You should also fill in some information about your brand and what value it brings to YouTube.One important,yet often overlooked aspect of building your YouTube presence is the vanity URL.A vanity URL is simply a custom,easy-to-remember URL that allows users and customers to effortlessly find your channel.While creating a vanity URL was once as easy as filling in an entry form on the signup page,the policy is now a little stricter.

2.Keywords are critical
keywords are still important in video SEO.Try leveraging Google’s keyword planner tool to discover which keywords your customers are searching for.You can then plug these into the field that says “channel keywords”under your account information.There’s also plenty of demand for relevant keywords when it comes to individual videos.Generally speaking,Google and other search engines like to display videos for keywords that revolve around how-to’s,reviews,funny topics,tutorials and fitness-related content.

3.Description is key
The little snippet that appears in the search results below the video,or the description,is very
important.Aside from the video thumbnail,this is really all the user has to reference when deciding which video to click on.Make sure your description clearly and concisely explains what your video is about,while also remaining engaging and creative.YouTube’s growth rates are astounding and every business owner should focus on the benefits of producing high quality,engaging video content on the world’s second largest search engine.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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