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Google’s Response On An Unexpected Signed Out Of Google Account

Posted by peterzmijewski | Filed under Internet Marketing

Join us for one full day of SEO and SEM tactics in Chicago this May 11th! Get ahead of your competitors and better your business with new insights from industry experts on hot topics like link building, content strategy, paid search, and on-page SEO. Group rates now available.

Have you been unexpectedly signed out of your Google account recently? You’re not the only one. In fact, there have been so many reports of unexpected sign-outs that Google has issued a public response to assure users their accounts have not been compromised.

The issue with unexpected sign-outs reportedly began on Thursday night and carried through to Friday, affecting the many Google services which require users to be logged in.

Google’s response is as follows:

”During routine maintenance, a number of users were signed-out from their Google accounts. This may have resulted in you being signed out of your account or seeing a notification about “A change in your Google account” or “Account Action Required”.

We hear your concerns that this appeared to potentially be phishing or another type of security issue. We can assure you that the security of your account was never in danger as a result of this issue.”

This issue has also affected some Google Wifi and OnHub devices, causing them to be reverted to factory settings. The only way to fix that issue is to set them up again, says Google.

”Today we experienced an issue with our Google Accounts engine that may have affected your Google Wifi or OnHub device. This caused some devices to automatically reset to the initial state you bought them in. Unfortunately, these devices need to be set up again. We’d like to share our sincerest apologies for the inconvenience.”

Google also confirmed on Twitter that account safety was not affected by this issue, and the company encourages everyone to try signing in again.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Google IOS App Returning Accelerated Mobile Pages in Search Results

Posted by peterzmijewski | Filed under Internet Marketing

Google’s flagship app for iOS can finally surface AMPs in search results. One year after AMP technology being released, Google’s mobile app on one of the top two mobile platforms is now able to return the instant-loading pages in search.

AMPs in Google’s iOS app will be marked with the familiar lighting bolt icon you’re used to seeing in mobile search elsewhere.

With news coming out recently that AMPs are driving 7% of traffic to the web’s top publishers in the US, it’s clear the technology has momentum behind it. With new support for AMPs in Google’s iOS app it’s possible we could see this percentage spike over the coming months.

Additional Updates to Google’s iOS App:

In addition to support for AMPs, Google has released a couple of other updates to its iOS app.

When searching for local establishments, you can now filter results by “Top Rated” and what’s “Open Now”. So now you’ll never have to run into the problem of searching for pizza delivery only to find the pizza place you want to try closed an hour ago.

In another update, the Google app now supports Gboard whether or not you have the alternative keyboard installed on your device. However, using Gboard is completely optional at this point. If you’re partial to the keyboard, or want to try it out without having to install it, it can be turned on and off from the app settings menu.

Reception to version 23.0 of Google’s iOS app has been lukewarm thus far, with users reporting it’s now more cumbersome to delete search history, so take that for what it’s worth before deciding to update.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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What Is Most Important In SEO Strategy in 2017?

Posted by peterzmijewski | Filed under Seo Techniques


Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites — and some of these are proven, some are controversial and some are purely nerd-based conjecture — it can be hard to know which factors to focus on when it comes to your search engine optimization (SEO).

So, what is most important to Google?

“It is content,” said Google Search Quality Senior Strategist Andrey Lipattsev. “And, it’s links pointing to your site.”

Its also heeared foolishly suggest links aren’t important anymore. There’s a new way of doing SEO, without links. This is wrong, and it’s dangerous advice. Keep in mind what Andrey Lipattsev said.

We tend to almost always come back to links, as they feature largely and very importantly in the 200 or so ranking signals, such as:

1. The volume of external links you have. The more, the better.

2. The anchor text of the external links. Links with SEO-focused anchor text need to be relevant to the target page.

3. The quality of external link sources. It’s better to get a link from a reputable news source or academic journal than an unknown blog.

Links have always been a valuable aspect of an SEO strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. That’s because there is a strong correlation between great SEO results (specifically keyword ranks) and the quality and volume of links to a site.

Keep in mind, however, that while links may lead the pack, content, Moz Authority and page authority have significant value and must be considered for any SEO strategy to be successful.

Content marketing and SEO-

SEO and content marketing are distinguished from one another in several critical areas, but you can’t separate the two entirely. SEO is generally narrower, and more technical, while content marketing is broader and more holistic — kind of like how a square is a rectangle, but a rectangle is not necessarily a square. Here’s how they converge:

1. You can apply SEO more broadly by channeling its specific technical endeavors into content marketing.

2. The only way to ensure the success of content marketing is to apply SEO techniques.

Another way to look at it is like this: SEO makes demands. Content marketing fulfills those demands. SEO states the requirements. Content marketing fulfills them.

Source: Enterpreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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2017 SEO Techiques, Trends and Strategies

Posted by peterzmijewski | Filed under Seo Techniques

How to improve your website traffic and conversion via Organic Search

The advanced SEO techniques and strategies in 2017 are expected to improve the functionality and quality of a large number of websites

1. Mobile is the future

2. The rise of voice search

3. Make your site super-fast

4. Make your website mobile friendly

5. Constantly produce in-depth high quality content

6. Make a strong presence in social media

7. Link building: Keep quality in mind, not quantity

8. Use long tail keywords in your SEO strategy

9. Switch your website to https

10. User experience is the new SEO

11. Google is the King, but don’t forget Bing and Yahoo

Source: Blogspot

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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New 5 Marketing Strategies for Customer Engagement

Posted by peterzmijewski | Filed under Internet marketing techniques


Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.

You’ll learn:

1. What strategies marketers adopt to engage customers in 2017
2. How Marketo empowers Marketers to build these authentic relationships

Source: Marketo

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


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Google Analytics Strategies to Measure SEO Success

Posted by peterzmijewski | Filed under Seo Techniques

You know what they say, “If you can’t measure it, you can’t improve it.”In Search Engine Optimizationmeasurement is critical to success.Sure, keyword rankings are a great measure of SEO.

Going beyond keyword rankings allows marketing teams to showcase what really matters:how organic search brings revenue and profit to the business.Thankfully, one of the best tools for measuring SEO is freely available,and probably already installed on your website – Google Analytics!

1.View Only Organic Search Traffic
This one might seem obvious.I’m always surprised at how many companies see a decline in overall website traffic and immediately jump to the conclusion that the traffic loss is due to a decline in organic search traffic.Many times digging a little deeper can actually reveal that organic traffic is up while other traffic sources are down which is resulting in the overall traffic decline.Clicking on the“Organic Search” channel will give you a more detailed report which includes only organic search traffic metrics.

2.How to Measure The Quality of SEO Traffic
A lot of times I hear that “quality” is subjective, so you can’t really measure it.I don’t believe this to be true and in fact, I’d say there are a lot of ways to measure the quality of any traffic source, not just search.Use this report to look for a decline or improvement in conversions from search traffic.If businesses notice a decline in conversions from search, yet overall search traffic is steady, it’s easy to determine that the traffic coming from search is not qualified or of a very high quality.

3.Assigning Dollar Values to Organic Traffic
This is a strategy I use for businesses who are looking for a more traditional way to understand the value SEO is bringing to their business beyond improvements in traffic, visibility and conversions by assigning a dollar value to their organic traffic results.To assign a total dollar value to a sites organic traffic, I compare how much thekeywords would cost if purchased in a Google AdWords campaign.The final column in the spreadsheet is the sum of the estimated cost per click multiplied by the amount of clicks, resulting in the total organic traffic value per keyword.This is a great strategy to visualize what kind of dollars and cents a businesses SEO strategy is saving them on traffic they would otherwise have to pay for.

4.Identifying Slow Loading Page Times
The need to optimize page load times is one item that is majorly overlooked by many SEO’s.That’s why I always suggest that if a business is investing time and money in SEO and keyword rankings, don’t blow it by overlooking a slow loading website.As an SEO, what I will do is bring this reportto the site developers and ask them to do everything they can to optimize page load times.Once page load times have been improved, I will run this same report and compare it to the old data to show how much additional search traffic we’ve retained, and most likely converted due to the improvement in page load times.

5.Create Your Own SEO Dashboard
The best way I’ve found to present Google Analytics and SEO data is through the built in Dashboard interface.A Dashboard is essentially a series of Widgets which pull all of the individual reports into a single view which is easy to access, share, and print.The bonus to having an easily presentable PDF of SEO metrics is the fact that having this dashboard will also cut down on your time spent reviewing Analytics letting you focus on actually doing the SEO work.

I like tailor these reports to the specific client, but other widgets I usually create include:

*All Organic Visits Over Time (Timeline)
*Top SEO Landing Pages
*Top Organic Keywords & % of New Visits
*Pages per Visit by Organic Keyword
*Most Successful Keywords by Goal Completions

Turning a Challenge Into a Strength
By far, the single most challenging aspect of being an SEO is being able to effectively articulate the value you are bringing to a business.It’s easy for an SEO to show another SEO how his or her numbers are improving, but being able to quantify your work from a traffic and revenue stand point to a client or your boss is essential to earning and retaining business.If a client doesn’t understand what that check they’re writing is doing for their business, it won’t be long before they stop writing that check.Being able to educate your client on your process helps them appreciate the value you’re bringing to their business and view you as an asset to their future traffic goals.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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People Found Your Site On Google

Posted by peterzmijewski | Filed under Seo Techniques

A number of years ago, it was possible to understand the exact words users searched to find your site, but in 2011, Google began witholding that information, and much of the data became ‘(not provided)’.By a happy coincidence for Google, this move encourages web marketers to move towards Google Adwords in order to test out different keywords for clickthroughs and conversions — but that is a paid service.

There are now a number of ways to unlock (not provided) data.They are all legal, and all give marketers essential insights into where to focus their efforts when optimizing their websites.

1.SEO monitor
SEO Monitor is a pretty awesome solution to the (not provided) issue.The platform works by aggregating datafrom Google Search Console (formerly Webmaster Tools) and Google Analytics.

This method utilizes already-available code from Google’s own API library (basically data that they’ve made available).Kerry plans to make the code open source some time next month.

3.Your personal on-site search function
One useful tool for unlocking (not provided) data can be found on Google Analytics itself.If your site has a search function, it’s likely that users will be searching on-site for things that they would search for in Google.This is obviously a limited method, since not all users will use the search function of the site, but it’s a good way to fill in some blanks for free.

4.Just ask people
No doubt you’re very familiar with marketing pop-ups, fly-ins and email sign-up forms — the kind that appear when you land on a new page, or are about to leave the site.These nearly always ask for your email address, which is obviously an important piece of marketing data.Perhaps equally important is how the user found your site in the first place. These four methods are all pretty valid ways of getting a good understanding for how people find your website.This understanding will allow you to further optimize the site, learn how people find pages and learn whether they proceed to make an inquiry or a purchase.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Guide To Amazon Alexa SEO

Posted by peterzmijewski | Filed under Seo Techniques

Amazon’s Alexa, a voice-powered digital personal assistant, is the latest in a long series of innovative services from the Seattle-based company.Amazon has already used the Amazon Prime program, which offers free shipping and other perks, to build a massive, fiercely loyal following for the brand.Alexa was built into the Echo,Amazon’s high-end smart home device, as well as the company’s less expensive Echo Dot and Tap products.The Amazon Echo Dot offers functionality and quality similar to the original Echo at a fraction of the price.With the smart home industry growing every year, this may be Amazon’s way of getting ahead of the market indicating that it will continue to focus on smart-home technologies.To expand Alexa’s reach beyond the home device, the company has also granted users access to Alexa through a smartphone app.

Amazon Choice
If you’ve searched around on Amazon, you have probably seen the “Amazon’s Choice” badge on some products (see above image) and wondered what it is.The logo marks the items that will be chosen by Alexa when she is given the relevant keywords for that product.Amazon has already confirmed that Amazon’s Choice is the program that determines which products Alexa purchases for users.While there is currently no option to submit a product to the Amazon’s Choice program, the company has revealed some of the requirements for being chosen.If an item isn’t available via Prime, Alexa will not be able to place the order for the customer.She will let the buyer know there is not a Prime offer on the product and she will send the product to their Alexa App for manual purchase.We have identified a few key points that will help you get on Alexa’s good side including capturing an initial sale for consumables, quick shipping times, excellent product feedback, best search engine optimization (SEO) practices,and, most importantly, making your item available via Amazon Prime.

Let’s look at each of these five points in greater detail.

1.Make It Available On Prime
The first step to having your product accessible to Amazon Alexa customers is to be available on Amazon Prime.If you aren’t familiar with Prime, it allows customers to subscribe via a monthly or yearly fee to have all of their items shipped with two-day shipping.Items mostly have to be Fulfilled By Amazon (FBA) to be a part of the Prime program.The FBA program has third-party merchants send their products to Amazon warehouses where Amazon handles delivery, returns, and customer service.While the eligibility requirements are intense, this new program makes it possible for a merchant to have products available for Prime and still ship from their location.Amazon’s intention is to have the site eventually only support Prime offers.We highly recommend anyone who is interested in having long-term sales on Amazon investigate the Prime program.

2.Send Customers to Amazon for the Initial Sale
If a merchant sells products that are consumables — something that will hopefully be purchased by the same customer multiple times — that seller’s strategy will vary from one who sells products that are one-time purchases.In this case, the next most important thing is making sure that your Amazon listings have been ordered by as many buyers as possible.This significantly enhances the possibility your product will be the default selection for re-orders for those buyers if they start ordering from Alexa.For consumable products, it is crucial to get that first Amazon order so that Alexa will continue to order from you in the future.A seller whose products are consumables, has a greater incentive to drive sales to their Amazon page than to drive sales to their independent e-commerce website.Their marketing plan and overall sales strategy should change to drive customers to their Amazon listings first.It would be better to send potential customers to a landing page on your website.This stand-alone page can feature more information about the product and highlight its unique properties.Follow up this information with a link
saying “If you are ready to buy, make a purchase on Amazon.”

3.Manage Shipping Time
This can be frustrating because you must attempt to manage your product’s shipping time without having direct control over what Amazon does with your inventory.Amazon has been clear that shipping speed is an important part of earning the Amazon’s Choice badge.We know that this speed varies depending on where Amazon is holding your inventory.It is important to have ample stock to facilitate this distribution.If you only have a limited amount of stock, your product will not be in as many warehouses, slowing the shipping speed.A smart seller will manage inventory size and keep 4-6 weeks of stock with Amazon at any given moment,while not going above 2-3 months of stock to avoid storage fees.

4.Manage Product Reviews
There are several services available to Amazon sellers that use follow-up emails to encourage happy customers to leave positive reviews.They send the unhappy people to your customer service department, offering you the opportunity to solve their problems.Keep in mind that buyers can remove their old negative reviews, so it is worth reaching out to reviewers who weren’t happy to see if you can remedy the situation.

5.Optimize Items For Amazon SEO
The most important thing to realize is that Amazon is not Google.It looks different indicators to decide if a search was successful.Unlike Google, Amazon doesn’t care much about click through rate (CTR); dwell time or unique,fresh content.What it is looking at is if presenting your product for a keyword search results in a sale.There are several things you can do to get higher search rankings, which in turn improves your chance of getting into the Amazon’s Choice program.

Here are the best ways to optimize a product for Amazon searches:

Make sure to use high-quality images on product pages.Images are your salesperson.Look at the Amazon sales guidelines for the category and follow the rules, using as many images as are allowed.Make sure each picture is at least 1000 by 1000 pixels to allow desktop users to zoom in for closer details.The zoom feature is a proven way to increase sales conversion — your most important metric.

The title is the most important factor in getting a product to rank for certain searches.Luckily, Amazon tells the best title formula for virtually every category.For example, a particular category might specify an ideal title has product color, then brand name, then model, and then size.We have found if sellers focus on readability, include critical information and stay away from cheap marketing phrases, their conversions increase.

Bullets and Descriptions
It used to be good advice to focus on the bullet points in the listings since they showed “above the fold” or before a user had to scroll to see the rest of the product page.According to Amazon’s terms of service, the bullet points and description don’t necessarily contribute to ranking organically on Amazon.However, we have found that they do make a difference in determining whether a product is eligible to run sponsored product ads for certain search terms.Sponsored product ads are Amazon’s pay-per-click advertising program.

Keywords are incredibly important on Amazon, and while it looks like there’s only space for one to five keywords,there are actually thousands of characters available.Sellers should utilize every keyword possible in the structured keyword area on the back end of a product listing.It’s possible to fit upwards of seven words per text box, and sellers should stuff them every possible relevant keyword.There’s no need to play games with punctuation or to repeat keywords that appear in the title.While different word orders will bring up different results, conversion rates for each keyword phrase will increase relevancy a lot more than simply repeating words in the keyword section.

Structured Data
Unlike Google, Amazon is focused on allowing consumers to filter their searches.Making sure that a listing has all relevant filter items included — such as color, fabric, texture, size, organic, BPA-free, and so on — will include your product in the appropriate search results.

Utilize Every Opportunity For Sales

*Amazon Business — Since Amazon SEO is all about conversions the easiest way to increase sales is to make sure your product is available to capture every possible sale.The Amazon Business program exposes products to a whole new class of buyers.Amazon Business customers enter the site through a slightly different portal where products often have bulk pricing options.The program allows employees of a participating company to place Amazon orders under a company account.

*Sales and Traffic Report — One of the most important tools a seller can utilize to understand a product’s SEO results is the Amazon Sales and Traffic Report.On this report, one can see page views and sessions (also known as impressions) as well as statistics on returning traffic.We find the most important metric is the unit session percentage.This metric shows the number of purchases made compared to the number of times people viewed the product.

Focus on Conversions
Finally, it can’t be said enough to focus on conversions.If you have a new product that needs those first sales, seriously consider using Amazon’s sponsored ad program to drive customers to its product page.Amazon’s ads are usually less expensive than Google ads, and since Amazon ads are shown to customers who are already on the site, they drive high-quality traffic.Amazon gives merchants many tools to help products sell better and it regularly rolls out new features to help sellers.After all, it wants your products to sell just as much as you do.If you follow the Amazon guidelines, you are nearly guaranteed to improve your Amazon search ranking.

Improving your Amazon search rank is an achievable goal.We’ve covered the key points — the most important of which are utilizing Amazon’s programs such as Amazon Prime, Amazon Business, and Amazon Sponsored Products Ads, and making sure that your product page is converting at a high rate.For consumable items, sellers should drive the initial orders to Amazon so that customers will naturally come back to your listing, whether it has an Amazon’s Choice badge or not.To acquire new buyers for a product, make sure that its Amazon page is optimized, that you are managing product reviews, and that customers can quickly get your product via the Amazon Prime network.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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A local SEO Pitch

Posted by peterzmijewski | Filed under Seo Techniques

Local SEOs just get it
We understand that a company needs to be present when a customer digitally seeks its services.We get that businesses are virtually handing over potential revenue to competitors that invest more heavily than they do in local SEO.We recognize all of this wholeheartedly and put our blood, sweat and tears into helping brickand-mortar businesses understand the importance of local search optimization. Unfortunately, not all clients understand the positive impact local SEO can have on their business.When clients come to me asking for specific digital marketing services, they usually are completely unaware of local SEO and its benefits. Understanding how to tailor a pitch to clients that have already dismissed tried-and-true digital marketing methods in favor of their own buzzwords is challenging.Just like having a political discussion at a Thanksgiving table, many of these clients do not want to hear your suggestions, as they have already mentally invested in the tactics they believe are most important.Steps to refining your local SEO pitch

1.Understand local search optimization
Completely understanding the discipline you are speaking about is key to a smooth pitch.Beingcomfortable with the material you are presenting can not be overstated.Overall nervousness, including filler words (“um,” “like”), will take over your pitch if you are not familiar with the content being presented.If you do not understand the material you are speaking about on even the most basic level, seek out resources and educate yourself on the topic.

2.Understand your client
Do not be afraid to ask for more information that will help strengthen your understanding of how the client performs in the digital landscape.Having a deep understanding of your client will significantly increase your pitch’s success.This means asking upfront for Google Analytics and Google My Business access, along with login information to other platforms where the client has a presence.

Here are some of my favorite preliminary tools to initially understand clients before I pitch:

*MozLocal Listing Tool:This is the most important tool to use when analyzing whether a client needs local listing support.The results should help you determine an overview of whether it’s worth selling local SEO.It’s free.

*SEMrush:The free version gives solid insight into waves in visitors to the site, keywords the site ranks for, the respective keyword’s position and how much the domain spent on paid traffic.It’s a great tool to begin a digital marketing health analysis before getting into local performance.

Engaging a potential client comes from personalizing the pitch to them specifically.It will be hard for the client’s mind to wander when you are providing them with information that directly relates to his or her business.Personalizing your pitch to the specific client shows that you did your homework and are deeply invested in the partner-client relationship.

4.Educate to show value
I always add specific gems I find within my pitches.These gems are tidbits of knowledge that I want to share with my potential client to build trust and credibility that relate directly to helping the client with local SEO.If I share too much, I run the risk of giving too much initial value and the client implementing what I taught without my help.

I find practicing the material in advance helps me understand where I am going to have difficulty.If I find myself stumbling over a particular method, I know that this is an area where I need to focus. Smarten up the content to make it easily digestible by someone with limited knowledge on the subject. Only someone very smart can make something that is complex appear simple, especially when it’s regarding the complexities of local search.

6.Follow up
This means doing research, understanding new trends in local SEO and how they relate to the potential clients’industry, then offering additional value.This might be finding an opportunity in the local search landscape for that client and sharing it with them.It could also mean finding an article that directly relates to that potential client’s business and creating dialogue about why it’s important for him or her.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Some Social-Marketing Predictions for Year

Posted by peterzmijewski | Filed under Seo Techniques

As social and mobile are very definition of “shopping” is evolving at a lightning-fast pace.Taking a page from the here’s how a new wave of social and mobile marketing is changing the retail game in 2015:

1.Location-based mobile marketing and personalized media will be the new weapons.
Progressive brick-and-mortar stores will endorse geo-location based mobile beacons as the way to deliver digital and mobile couponing to keep the in-store shopping experience from becoming antiquated. Personalized,location-based offers will be served to consumers via their mobile devices based on what and where they’re shopping.The same goes for online shopping to combat the dreaded “abandoned shopping cart.”Consumers will be re-targeted on social media channels for products they put in their cart to tip-toe them closer to clicking the “Checkout” button.

2.Aligning SEO and social media strategies will rule the online galaxy.
Marketers will finally wake up to the fact that only by linking SEO and social will their digital marketing work.Search strategies set the foundation for bringing your audience to your content.But quality social content that is engaging and entertaining will create the “share factor” needed to help fuel marketers’ search optimization efforts.

3.Marketers will create their own newsrooms to cut through content clutter.
Consumers are currently suffering from content overload.To cut through the “crude matter,” marketers must find new ways to make their voice heard.These digital newsrooms will become the new source for acquiring relevant product and service information, thereby sending dated print product catalogs into obsoletion.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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