Welcome to Peter Zmijewski webiste HOW I MADE MY FIRST MILLION where he reveals his secrets and shares the ways to make millions.

31st
MAY

How to Vet An SEO Agency

Posted by peterzmijewski | Filed under Seo Techniques

Finding the right SEO provider is important.It also can be a lot of hard work.This is why vetting SEO agencies is so important.

You want to make sure your SEO agency is:
*Easy to work with.
*Going to deliver real value to your business.
*Consistent.
*Knowledgeable about the industry.
*Within your budget.

The stakes are high.In most cases, SEO can make or break your business.Choose the right SEO agency and your business could start generating more traffic and revenue than it’s ever seen.Choose the wrong SEO agency and it could lead you to failure.We’re talking wasted money,penalties, and countless lost opportunities.

The SEO Agency Horror Show
As the head of an SEO agency, I’ve seen the success stories.It’s always great to see clients grow and succeed because it helps us take pride in our work and showcase what SEO can do for businesses.But I’ve also heard some horror stories.One frustrating aspect of being an agency is hearing stories from businesses that come to us wary and frustrated from bad experiences they’ve had with unreliable SEO agencies.In speaking with such clients,there seems to be a common crescendo that leads them to their unfortunate breaking point, and it goes like this:A business decides SEO is the next step in their growth plan, so they seek out and speak with an agency about services.The agency sells them potential results of successful SEO and makes guarantees about what they can achieve for the business.

An Insider’s Guide to Vetting SEO Agencies
Businesses can protect themselves from and prevent sticky situations like this by asking the right questions on the front end.That’s easier said than done when you’re new to SEO and unsure of what you need to be asking an agency,But this guide will help with that.

Tips for Vetting SEO Agencies
The advice and questions that follow are what businesses absolutely must consider and ask while vetting SEO agencies from an actual SEO agency’s behind-the-scenes perspective.

1:Develop a List of Criteria
Having some criteria beforehand will make you think critically about your expectations, protect you from going in blindly, and keep you in charge of what you want.

Think about things like:
*Budget.
*Desired contract duration.
*Whether you want a local service provider or if you’re OK with a remote agency.
*Reporting frequency.

2:Talk to 3 Different SEO Agencies
It’s smart to talk to at least three SEO providers before you make a decision.Aside from this being a generally good idea for the sake of knowing all your options, it also helps give you some leverage for possible negotiations regarding prices, services, and contract stipulations.

3:Make a List of Interview Questions
Have the questions ready to ask each agency you speak with, so later you can compare answers and have plenty of information to help guide your decision.Any honest and well-established agency will happily answer your questions and address the concerns or reservations you have about SEO.

Conclusion
A lack of preparation makes you susceptible to being taken advantage of dishonest and shady SEOs.Do your research and prepare beforehand so you can easily identify the right SEO agency when you find them, and from there they’ll help you determine the best strategies to address the needs of your business.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

30th
MAY

A Fresh Perspective on SEO for B2B Companies

Posted by peterzmijewski | Filed under Seo Techniques

Search Engine Optimization (SEO) is no longer how you can optimize your site to rank for keywords; instead, SEO is about how you can optimize your company to be found by your target audience for different queries and on various sites throughout the search engine.This means that if you want to optimize your site for search engines,you need to be ever-present on paid search,organic results and digital placements.

For the competitive marketer looking for their “next” opportunity, all of this data begs the question: “What about the other 67.58 percent?” The other 67.58 percent of the market is what you can capture when you change your perspective to optimizing for the entire page instead of just your own website.Thus, I would like tointroduce…share of SERP: a way for B2B companies to take more market share around their most profitable keywords.Share of SERP starts with the careful analysis of the SERP for your most valuable keywords — you can start to understand what types of opportunities exist and what types of results Google is focusing on for that keyword.If your B2B SEO strategy is based around ranking your own website instead of positioning your brand, you’re missing the bigger picture.The reality is that yourown website is no longer the best answer in Google’s mind for the keywords that are lowest in the funnel. Google favors independent websites that allow visitors to compare and review their options (you can thank Yelp for this).Thus, if you want to not only increase your B2B company’s visibility, but also drive leads, you need to think about how you can take share of SERP by getting exceptional reviews on sites like Software Advice, G2 Crowd, Capterra and more.The harsh reality is that the line between an SEO’s role and a PPC strategist’s job is slowly blurring.It’s no longer enough to have SEO campaigns that don’t leverage data from your search terms report.And it’s no longer acceptable to have paid search specialists not looking at the entire search engine results page, managing PPC campaigns on channels like Capterra, or launching digital placements on sites within Google’s display network that rank in the top five for your most valuable keywords.

It’s time to rethink B2B SEO
In conclusion, the entire point of SEO has never been to rank websites.It has been to drive revenue from a marketing channel that has no ongoing cost per acquisition.Most every other marketing channel since the beginning of time has forced you to continually pay for the leads it generates:Google search ads, social media ads (organic social is over), radio ads, television ads,print ads — all of these channels have an ongoing cost per acquisition.The channels that do not apply here are content marketing and public relations.Both these channels,however, form the foundation of B2B SEO.Thus, SEO is simply the digitized 2017 version of digital PR and content marketing.And, just as these both drive their value from audience exposure and placement, so must your SEO strategy.But, as an SEO myself, I am not claiming that SEO is dead by any means.Simply that it’s time we start thinking about SEO differently.It’s time that we treat B2B SEO as the art (and science) of positioning a brand at every stage of the buyer journey, throughout the entirety of a search engine results page.

Souece:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

29th
MAY

The Silent Revolution of Search

Posted by peterzmijewski | Filed under Internet Marketing

Conventional wisdom within ad tech is that search is boring.In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone.In contrast, search seems dull: it’s still the best-performing and highestspending channel by far, but the makeup of the industry and the basic way in which ads get deliveredhaven’t changed much. The industry has missed one of the most powerful changes in the last decade of ad tech: the rise of people-based search.In the last year, with little fanfare, Google has launched two features that dramatically expand the power of search marketing: “Customer Match” and “In Store Conversions.”

Customer Match
Customer Match is a tool that allows marketers to use first-party data to optimize their bids and creatives for search campaigns.Now, for the “credit card” keyword, every bank can use its CRM data to decide whether it should bid for a particular searcher, how much it should bid, and whether it should show an ad for a “Platinum” or regular card.Searchers receive an ad that’s relevant to them, and click-through rates and conversion rates skyrocket as a result.People-based search is a powerful use case — and marketers seem to be flocking to it. For the last decade, as display targeting has radically improved, marketers have been forced to make a choice: run ads that are contextually relevant (like search), or run ads that are targeted to the right person (like display).Customer Match has eliminated the need for that choice.This has big implications for theretail, financial services, telco, travel, auto and entertainment verticals, where marketers have rich data in their CRMs and love the contextual relevance of search.

In-Store Conversions
The second feature that has silently revolutionized search is the introduction of closed-loop measurement.Through Google’s “In-Store Conversions” program, retailers can now close the loop to see if ads drive in-store purchases.If someone searches for “New TV,” clicks an ad and visits a store to buy the TV in person, marketers can now close the loop by tying search ads to loyalty card data.Forcompanies with a big offline presence, this allows much more direct measurement of the value of search ads.Between these two launches, search is dramatically more powerful than it was just a year ago.The results are compelling: early anecdotes show marketers more than doubling their return on ad spend for search by using these programs.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

26th
MAY

That Will Prepare for The Future of Search & SEO

Posted by peterzmijewski | Filed under Seo Techniques

We are experiencing a period of unprecedented flux in the search industry.But dig deeper, and there are some elements that hold stubbornly true.The way we approach search has also changed.Search is nowcentral to most marketing teams and it encompasses a wide variety of skillsets.Everyone from the CMO to the creative team to the data analysis specialists has a vital role to play.If you react to every new, shiny update, you’ll fall into a trap.The faster our industry changes, the slower we should be in our decision-making.The choices we make now will shape how successful we are over the next few years, so it’s worth taking the time to get them right.There are some comforting constants within all of this exciting flux.The act of searching has not changed; it depends on an accurate answer to fulfill its function.Search engines are getting better at judging which answer is the most relevant and for that, we should be grateful.The industry has a long way to go, but the path we are on is a constructive one.

Below are four tips we should all bear in mind as we prepare for the future of search.

1.Use Psychology & Technology to Shape Strategy
These eternal marketing principles will take center stage once more as search grows in sophistication.It is in understanding the full breadth of potential interactions our customers can have with our brands that we can thrive in this new ecosystem.The hardware used to find this information may change, along with the search engine used to power it.However, the user behind the query will have the same impulses and requirements they always had.Sure, the form these queries take will advance in lock-step with technology.We have seen this with longer queries via voice search, for example.We will see this more and more as users tap icons rather than typing queries.This is exactly why we shouldn’t chase shadows by targeting specific search queries.Knowing which keywords led visitors to your site is useful to know.It always will be.But from a strategic standpoint, gaining insight into the intent behind that keyword will be much more valuable.

2.Structure Your Site Around Topics
Taking this approach to research will provide you with a rounded view of your customers’preferences and requirements.This then becomes a fantastic resource when you consider the structure of your website, as you can build topical hubs for semantically related content.We have been talking about this way of structuring sites for quite a while now.The logic is sound: Map different sections of your website to different products and services and, within each, cover every point of the consumer journey with different landing pages.This lends itself to a URLstructure that is great for search engines and users alike.This can be extended to encompass your apps and social media profiles, should they be a more fitting home for certain types of content.

3.Think Beyond Google
Searching implies the requirement for an answer.The transmission of those answers may differ by channel or search engine or by media format, but search is just a vehicle for the information.In fact,search engines only have access to our information once we choose to put it in their hands.They are not the creators of the content, but they form an essential link between demand and supply.Google has been a dominant presence in our landscape,although competition is increasing as user behaviors differentiate. And yet, this is driven by a core truth:People are simply seeking new information.This is important to remember as we ponder the rise of Amazon as an e-commerce search platform, or as Pinterest’s visual search technology evolves.Yes, we should learn how to code Skills for Amazon’s Echo.Undoubtedly, we should know how Pinterest’s “similar items”feature functions.Where we need to upgrade our skills is in the area of content discoverability.Whether it is through Schema.org markup or creating Actions for Google Home,our focus should be on making it as easy as possible for any digital assistant or search engine to find and serve our content.

4.Devise a Flexible Measurement Strategy
The key point in this area is to accept the importance of flexibility in a measurement strategy.The expectations of a video embedded within an informational page will differ greatly to those of a product launched on Amazon.A piece of content that gets links will be different to one that gets social shares, typically, and those will differ greatly from content that converts customers in volume.Therefore, the communication of our measurement strategy is just as important as its component parts.We need allparties to buy into the fragmented nature of search as we move away from being a pure, direct response channel. This can be a very fruitful approach for businesses and may end up being a more varied and satisfying role for search marketers.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

25th
MAY

Make Your Mobile Design SEO-Friendly

Posted by peterzmijewski | Filed under Seo Techniques

You have that perfect idea for a service website or blog and want to start development.You know it’s unique and will offer something different — along with copious amounts of value for users.Don’t rush into things; think like an SEO first, with the emphasis on an optimized mobile design.According to Formstack, average smartphone conversion rates are up 64% compared to average desktop conversion rates.To begin, check out these few tips that will make sure your mobile design is SEO-friendly.These are essential not only for success but also for sustainable success, and are must-follows for any digital marketing agency helping companies optimize mobile design for SEO.

1.Lightning Fast Page Speed
Nobody wants slow loading times, especially on a mobile device.Many of these pages plagued by slow mobile speeds feature valuable content, but users move on quickly after stumbling on slow pages.The quicker the mobile experience, the more engagement you’ll receive.To begin with,analyze every image and every piece of JavaScript and CSS, and compress when needed.Compress larger images when possible; every byte counts on mobile when it comes to speed.Also, utilize your cache for things that load constantly, such as a logo.When you cache a logo, you’ll save precious download time, which increases the overall speed of your app.Remember also that lightning-fast page speeds on mobile help with conversion and customer satisfaction.

2.Beware of Pop-Ups
Due to the small size of mobile screens, search engines see these penalties as imperative to provide better UX for users.This should prompt you to limit the use of any pop-ups.Some pop-ups, like age verification boxes and smaller banners that don’t obscure a large part of the screen, are fine to run.But if a pop-up covers main content or is a standalone one that needs to be dismissed before content is displayed, this will have a drastic effect not only on UX but also on SEO.

3.Design for Big Fingers
Your mobile-first design should have touch screen navigation that is easily scrolled with fingers that are either too big or too small.Think about the size of a thumb and index finger, and make sure your mobile design caters to all for a smoother UX.

4.Titles & Meta Descriptions
Yes, SEOs know the importance of action-driven titles and meta descriptions that include target keywords for websites.Meta descriptions should also be shorter for a truly enhanced mobile experience.Google also kept mobile meta description lengths to around 130 characters but has since increased the amount of meta description text shown on mobile.Regardless, keep things shorter than 130 characters because Google is known to truncate meta descriptions on mobile.Yoast has a perfect solution for those struggling with optimal lengths for either mobile or desktop.Yoast has settings for both desktop and mobile whencreating titles, URLs, and meta descriptions so you can optimize each.

5.Simple Design With Clear CTAs
Due to screen sizes, simpler is better when it comes to mobile design.Don’t try cramming too much onto a page or user experience will suffer, which goes against any positive SEO practices.Make on-page content short and to the point, and don’t forget to have clear CTAs such as easy-to-find and clickable contact info, including phone number and address.This allows visitors to easily engage, which can help smoothen the flow to conversions.Also, shorten your menu items for mobile, which will help SEO efforts byallowing for easier navigation.You’ve likely seen it numerous times: If there are many menu and sub-menu items, users get confused and quickly lose interest.This usually leads to them quickly tapping out, which lessens your engagement time and in turn destroys SEO efforts.

Conclusion
As mobile continues its natural trend towards more users over desktop, having a mobile-first design with SEO at the forefront is imperative to success.Algorithms are constantly changing to provide a better user experience for mobile users and rewarding sites that have an SEO-friendly mobile design.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

24th
MAY

Responsive Website Design Important for Mobile SEO

Posted by peterzmijewski | Filed under Seo Techniques

In case, your digital marketing strategy is dependent on SEO, it is essential to have a mobilefriendly website.At present time, mobile sales have already overtaken desktop sales and also the desktop usage is less than mobile internet usage.Apparently, mobile search will be exceeding desktop search sometime in coming days.It is a fact that a main component of any marketing strategy is SEO and those companies that rely on SEO techniques to drive sales on their website; Responsive Web Design is an effective way to optimize their sites for mobile users since it allows users to access one site across any mobile device. It is the practice that many companies are transitioning with the intention of boosting functionality of their websites on mobile platforms.Responsive Design is crucial for the companies as 67% of users are found to prefer using those websites that are mobile-friendly.

Google considers Responsive Design
The first and the foremost reasons is that Google recommends Responsive Design and the reason for Google recommendation is that Responsive Design sites only use one URL and HTML for all phone devices.This way, it makes easier and more efficient for users to crawl and index, and for content organization.A separate URL and HTML is required for other sites for desktop versions and for their mobile device version.This makes Google to crawl and index all of the different versions of the same site.

Single Website and many devices
Responsive Website can provide a great user experience across many devices and screen sizes which make it one of the most appealing aspects of Responsive Design.With the increasing amount of differentdevices and screen sizes make it impossible to access your site, thus users can find it easily using any device. By using Responsive Design, a more consistent user-experience can be achieved for each specific device and screen size.

Easy to manage
SEO campaigns are much simpler with responsive websites as there is no need for separate SEO campaigns for each desktop and mobile site.Separate SEO campaigns are required for a separate desktop and mobile site and managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns.This is a key advantage for site management as it saves time.There are many specific keywords that might be used for mobile devices which can also be used in the Responsive Design site and eliminate the need for separate sites for different devices and separate SEO strategies.

Conclusion
There are many Web Design Companies which provide you the best solution for Responsive Design that is recommended by Google.It allows on website to provide a great user-experience over many differentdevices and screen sizes.Above mentioned are some of the reasons which prove that Web Design is important for mobile SEO strategies.

Source:Mediasearchgroup

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

23rd
MAY

Stop Overloading Your Local SEO Content!

Posted by peterzmijewski | Filed under Seo Techniques

I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately.You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you’re talking to a business owner and telling them that their last SEO agency duped them.For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like suddenly, the only thing that matters is content,content, CONTENT.If multiple pages aren’t added to the site every month, then obviously,no SEO has been performed.Hopefully, everyone reading this knows that the “content,content, CONTENT” play is way off-base.The problem is that most business owners don’t know, and many of us aren’t doing a sufficient job of educating business owners to show them why.If there’s a huge disconnect between what marketers know and business owners believe, we’re all going to have problems keeping clients.

Lazy local content pages are usually doorway pages
In most cases, the local content play involves the monthly addition of “location” targeted pages to a website.Yes,this is a legitimate strategy when done correctly, but, in practice, most of the time the pages created are simply doorway pages.They’re thin pages without any useful content with the sole purpose of ranking in local searches.If your site or your potential client’s site has a ton of pages that aren’t included in any menu, and they’re all basically the same page with different cities listed on each iteration, you’ve got doorway pages.Since most of the low-quality local content pages clearly fail these questions, alerting business owners to these pages — and the possible penalty for having them — can go a long way toward helping them understand why continuing to push content pages out every month can be harmful.

It’s simple: are the pages there for humans?
The pages probably all have the same photo of a truck and only a few sentences about how you sell that truck in that particular city.Even if you rewrite the content 25 times, they’re still useless.Sure, they’re not “duplicate”pages,but they’re repetitive pages.They all say exactly the same thing, only with a different city mentioned.There’s zero value there.When you’re writing content for your site, or when your SEO agency is writing the content, you have to ask yourself if the content is being added to make your site better for users — or just to show up in search engines.If the thought process is “This will help me show up in searches in that city,” then your thought process is wrong.You’re not going to gain more visibility in searches in other cities simply by adding a few lazy pages to your site.Period.

How many pages do you really need?
Many business owners I talk to ask the question, “How many pages do I need?” and the answer is simple. You need however many you need to answer your customers’ questions.Simply adding 10 pages of content a month won’t make your site any better than adding only a few poorly designed location or product pages. In fact, your site will be infinitely better if you only add one or two quality pages every month.Once you’ve got your site where you need it, you don’t even need to keep adding pages!If you’ve decided to add 15 pages a month to your site,ask yourself where that number came from.Why 15? Why 20? What’s the strategy there, and what questions will you be answering?Local SEO is not only content.Many of the factors that affect your local SEO success don’t even live on your website.If you want to target other cities, it takes much more than creating a few repetitive location pages.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

22nd
MAY

Effects of Social Media in Changing Our Lives

Posted by peterzmijewski | Filed under Internet Marketing

Social media has brought about a paradigm shift in the way we live our lives.It is entirely due to the effects of social media that in today’s times many people lead more active social lives in the virtual world than probably even in the physical real world.We are becoming increasingly dependent on social media for almost every aspect of our life, personal and professional.There was a time when we had lost all touch with people who did not live within our geographical radius.But today, social media has made it possible to remain closely connected with friends and family even if they are living continents apart, so closely connected infact that we might even know what they have eaten for breakfast.

social media the biggest impact of social media on our lives can be generally classified into the following categories:

Ease of Personal Connections- One of the biggest influences of social media has been the ease of connecting with friends and family, whether far and near.It is entirely due to the advent of social media sites like Facebook,Twitter and the like that people have managed to connect with other people they know.Social media sites have facilitated interactions to such an extent that people do not find it odd to connect with the connections of their connections thus expanding their circle of connections.

Real Time updates- Social media is built on one of the most dynamic technologies that exist today making it possible to receive real time updates within a fraction of a second.Twitter spills out more than 150,000 tweets at during its peak time while Facebook has the capacity to upload more than 500,000 comments and 135,000 photos in a single minute.

Facilitating learning- Social media has also made it possible to build professional connections and facilitated learning to a great degree by enabling forums for professional discussions.Learning videos on social media platforms enable viewers to learn new tools and technologies free of cost and at their own pace.In fact one of the biggest contributions of social media has been the way it has promoted and facilitated the dissemination of learning to all sections of society, anyone with access to the internet can learn.

New Entertainment Genres- Another area which has been greatly influenced by social media, has been the way people entertain themselves, Gone are the days when people used to be glued to their television sets for lack of anything else to do at home.Now netizens happily spend hours going through photographs or videos posted by their connections on social media platforms, or following up with professionals on networks like LinkedIn or simply log on to Youtube to see what new videos are trending.

Marketing- Aligned to this is the way social media has changed the whole dynamics of marketing.The presence of a large section of user base on the net has made more and more organizations take the digital marketing route.Social media makes it possible to study consumer behavior more closely than ever before and to create more focused advertising tailored to specific group of users.Organizations are increasingly relying on online advertising rather than print or television advertising to generate sales.Word of mouth plays a big role in the social media world as people generally tend to follow the recommendations of their friends online, which is why a lot of marketing efforts these days are geared towards encouraging positive reviews from consumers.

Source:Mediasearchgroup

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

19th
MAY

Some Ways to Improve Email Marketing in Year

Posted by peterzmijewski | Filed under Seo Techniques

As increasing number of e-mail marketers are vying for recipient’s attention, the response rates are headed downwards.

Here are few takeaways to help you achieve desired results from e-mail marketing campaign:

1.Send emails from a valid account
No one likes receiving an email from noreply@domain.com.It works on your end, too.Almost 64 percent of receivers open only those emails which come from known and valid sources.

2.Have Message Centric Mailing Lists
Having separate mailing lists for specific message conveyed by them actually helps in sending the right message to the right audience.For example, all the recipient of a discount emailer should be kept together.Such list segmentation has been found to increase the open rates by almost 14 percent.

3.If you get unsubscribe, don’t worry too much
Unsubscribes are a part of any e-mail campaign.Try to find out the potential cause if the number of unsubscribes is too high.

4.Have a Terse Subject Line
A terse and impactful subject line catches the attention of reader immediately.Use informative and smaller subject lines to increase the chances of being read.

5.Make sure your template is mobile responsive
More and more companies are going for mobile optimized websites.So, focus developing mobileoptimized email content that is engrossing and can be easily read on the smart-phones.The fact that 71% people delete the email immediately which doesn’t open on their smartphones correctly demands content to be well written and portable.

6.If your campaign has low open rate, quickly figure out what’s going wrong
A low open rate can be very damaging to your email campaign and it indicates that spam complaints and unsubscribes are coming.Try altering subject lines to increase open rates.

7.Find best time of day to reach your audience(s)
All the effort is in vain it doesn’t reach on time.If you are running a global email campaign try segregating your email lists on the basis of time-window of various geographical regions.

8.Update and Cleanse Your Mailing Lists Regularly
A clean mailing list produces the desired result.If you want higher engagement rates make it a habit to maintain them regularly.

9.Align the Campaign To Landing Pages
Many marketers make this mistake of not aligning their email campaign to the landing pages.They may end up making the campaign message-less and direction less.It may end up having no effect.

10.Quality Content Is Always Welcome
Quality content is informative and engrossing.It can have images and brief description of the message it wants to convey.Longer messages are prone to deletion.Usually, messages with smaller reading time and having precise information are welcome over long and boring ones.

Source:Resultfirst

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

18th
MAY

SEO Metrics: What Is Beyond Rank Tracking?

Posted by peterzmijewski | Filed under Seo Techniques

Rank tracking is not all you have got to measure your SEO success.Keyword ranking is one of the over emphasized metrics to measure the success of an SEO campaign.Yes, you have to ensure that keywords are regularly tracked for website positions but getting obsessed can cut other important factors dead.

Challenges with Rank Tracking
The very first thing search engine optimization tries is to rank your website in the top position in the Google’s search engine result page.But putting too much emphasis on this metric to rate the success of the entire SEO campaign is too risky.The search results aren’t always consistent because of many reasons.

1.Location of Search
The location from where you are searching decides what kind of results you are going to see in the result page.Not just it plays a crucial role in the local searches, but it also affects the organic ranking as well.

2.Intelligent Search Results
Every search engine continuously refines your searches to make them more relevant to you.It means these algorithms are busy learning your search preferences and deliver the results based on this intelligence.

3.Competitive Keywords Vs Long Tail Keywords
Most of the times, the optimization effort goes in ranking those keywords which are high on competition. Is such an obsession required given the fact that majority of the searches are the long-tail keywords?

*Design Changes
If you are making any design changes to the website, in all probability, you can expect the rankings to go down regardless of how good looking the new website is.Although the rankings can improve, you’ll have to ensure that the new site is optimized even before you launch it.

*Loss of Good Links
The rankings may also suffer if you lose some of the quality backlinks.It may happen that the pages you linked to no longer exist or the link to your website was removed.Some high-quality,engaging content can bring the required traffic and lead to improvement in the ranking as well.

*Hosting Isn’t Good
If you recently changed your hosting, it may be a reason for the search engines to rank another website before you.Your website must be able to give high-quality experience to the visitors who may be looking for a fast page load speed.

Going For Keyword Indexes
Although keyword rankings are not an accurate indicator of website success, yet they must be tracked to find the key trends.An extension of this idea is the use of Keyword Rank Indexes.In this,instead of reporting on particular keywords, the rank of a query class is taken into consideration.So what is a query class?It is an aggregation of all the keywords which belong to the same idea; the product or service, so as to form a coherent group.So while drafting an SEO strategy for the website, you must not be obsessed with the ranks only.As more and more online users are getting aware, they are looking for product or service which can meet their needs in a perfect way.It implies that you should consider putting even more emphasis on the quality or the product and services which will enhance the overall experience of the customers.

Source:Resultfirst

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,