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Google News visitors who are logged into their Google account will now sometimes see socially promoted data on their news spotlight. The data will be promoted if a Gmail contact or a user connected on Google+ has +1′d the content.

This essentially functions in the same way as Google social search, which promotes content shared via +1 or tweets to a higher position on the SERP. The difference here is that:

• Tweeting does not seem to have the same effect.
• The promoted results will not always appear in the spotlight.

While it’s been shown in studies of +1’s impact on organic ranking that the general SERP is influenced by the social factor, it is as of yet unclear whether the +1 will have an influence on the overall ranking of stories in Google News.

The addition of prominent +1s and an increased importance for the button on Google News continues Google’s integration of the +1 button in their core properties. With its deep integration in Plus, these additions serve as a way to reinforce the company’s social strategy while matching socially influenced results on Bing; Bing has successfully developed and maintained a partnership with Facebook, a task Google has yet to accomplish.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.