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According to Social Twist CEO – Couponing Is Better for Social Targeting

Posted by peterzmijewski | Filed under Internet Marketing

Both the couponing and the deals’ industries have received a huge amount of attention lately. Obviously, Groupon IPO has added to the promotion as well as the fact that Coupons.com recently received $200 million from investors.

The popularity of these types of services shows that consumers want to offers and coupons. Everyone wants to save, and now when people got a taste of great savings that are likely to be accustomed to it in the future.

These services have created a whole new ad model for businesses to use. As a result, traditional ad, like with newspapers, is becoming less appropriate for brands. It is reported, the retrieval rate of coupons in newspapers is only 0.6%.

Vijay Pullur CEO of “Social Couponing Service Social Twist”, said, brands cannot focus users effectively in print advertising. Digitally speaking, the brands are better able to achieve, as users can click on their preferences, but he believes there is a better way to goal.

Further he tells us that brand commitment is much higher with this model as marketers can focus a specific segment and message.

“By targeting social coupons which is extremely better than any other task, because it passes through a sort of human filtering,” said Pullur.

He continued that social SocialTwist’s social coupons to receive a rate of 50 to 80% redemption rate.

It’s somewhat surprisingly, this idea has taken off with daily offers in newspapers or popular sites, but most likely, is to come.

Source: Webpronews

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

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