In today’s competitive technology driven market social networking websites plays a vital role in facilitating communication and collaboration between companies and their customers. But many are using this platform without being fully prepared. Search Engine Optimization concentrates on redirecting traffic from search engines, Social Media Optimization targets driving traffic from sources other than just search engines. However a successful Social Media Optimization strategy leads to an improved search engine rating for the website. SMO is also a form of viral marketing, where the publicity is done not using family or friends but through tools such as blogs and social, image and video-sharing websites.

Social Media Optimization has much more applications than just gaining more visibility on the internet. Companies are using it to expand their horizons and use SMO for product development, recruitment, brand building, business development, customer relationship as well as public relation exercises. It allows for a more healthy relationship between the company and the consumer, allowing direct interaction and transparency. know that your SMO project has reached the top maturity level. This is the final stage wherein social media optimization services can be helpful in predicting what the customers are going to need and what employees are going to require. This can be useful in enhancing customer support.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.