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3rd
MAR

How to Create Job Postings on Facebook

Posted by peterzmijewski | Filed under Internet marketing techniques

If you’re one of the 40% of small businesses that say filling open positions is harder than expected, you just got a new way to attract talent. Facebook recently introduced Jobs on Facebook which enables brands to post job openings on their Page and on a dedicated and searchable hub of jobs.

This new addition is aimed at helping brands of all sizes find qualified people where they’re already spending most of their time online – on Facebook.

Did you know that 79% of job seekers use social media in their job search?

While you might not think people traditionally turn to Facebook to actively look for jobs, they absolutely do use Facebook, and other social media sites, to research companies before they apply. Having a strong employer brand showcased on Facebook is advantageous if you want to attract and retain the best people to work for your company.

So how does Jobs on Facebook actually work?

1. On your Facebook page, navigate to where you would normally create a post and select the “Create a Job Post” option (NOTE: At present the option is only available to North American-based businesses).

2. You’re then presented with the configuration menu which enables you to customize your job posting. You can add all relevant details to job seekers, including salary, job requirements and you can even ask custom questions to learn more about applicants.

3.  When you click “Publish” you are then notified that your position is under review and should be posted if approved within 24 hours. All applications that come from your posting will be delivered to you via Messages to your Facebook Page.

4.  The newly created Job will live on the “Jobs” tab on your Facebook Page – from here you can promote your job posting to the ideal audience using Facebook’s targeting parameters.

Source: Socialmediatoday

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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1st
MAR

Google PPC “AD” Label Of Green Outlined Replacing By Solid Green Colour

Posted by peterzmijewski | Filed under Internet marketing techniques, PPC

The new label for search text ads is now rolling out globally.

Over the past few weeks, users have spotted a new ad label on Google search ads. Instead of a solid green background, the new label has a green outline and white background.

Sightings have increased rapidly over the past several days, and Search Engine Land has received confirmation from Google that the new look is now rolling out globally.

“We routinely test potential improvements to the look and feel of our search results page. After experimenting with a new search ad label with a green outline, we’ve decided to roll it out. The new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling,“ a Google spokesperson told Search Engine Land on Wednesday.

Google has a long history of testing new labeling for ads in the search results. The solid green label lived a relatively short life, however. It rolled out globally in June of 2016. At the time, Google said the switch from a bright yellow background to green was intended to streamline the number of colors on the page, particularly for mobile. Google had also stressed that its testing indicated the color change had no bearing on consumers’ ability to distinguish ads from organic listings on the page. Similar testing this time around is said to have shown the same result.

The new green-outlined version was first reported on January 24 in the UK and has been steadily showing in more countries since that time. The transition will likely take several days to complete, so don’t be surprised if you are still seeing the green background label.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
FEB

New 5 Marketing Strategies for Customer Engagement

Posted by peterzmijewski | Filed under Internet marketing techniques


THURSDAY, FEBRUARY 23, 2017 – 10AM PT / 1PM ET

Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.

You’ll learn:

1. What strategies marketers adopt to engage customers in 2017
2. How Marketo empowers Marketers to build these authentic relationships

Source: Marketo

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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15th
OCT

Google Update: Penguin Can Discount All Your Links, Good Or Bad

Posted by peterzmijewski | Filed under Internet marketing techniques

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Shocking news, at least to me, came out yesterday at Pubcon from Gary Illyes talk. The other day, Gary said Google’s Penguin algorithm is prepared for manipulation but in his presentation, he took it one step further.

He said that if Google Penguin sees mass manipulation, it can decide to discount all of the links, including all the bad ones and even all the good ones. And having no links, no PageRank, no link signals can be devastating for a site. Discounting all links, will feel as bad as a demotion.

I tried to get Gary to confirm he said this, but he did not confirm anything with me yet.

But there are tons and tons of tweets coming out of the conference with him saying this. Here they are:

Penguin Can Discount All Your Links, Good Or Bad

That is serious stuff.

Former Google spam fighter, Pedro Dias said on Twitter “Folks, it works like this since forever.” Yes, but with the Penguin 4.0 launch it was suppose to be more granular, so it looked at things and discounted links on a link by link basis.

Also what isn’t 100% clear is which links will ALL be discounted? All the links pointing to the target site or discounting all the links going out of source site? I am not sure, but sounds like a target site issue to me.

For more on Penguin click there.

Forum discussion at Twitter.

Update: Google is going to send us a revised statement but it seems like the algorithm doesn’t do this but rather a manual action can lead to not trusting all the links. This makes a lot more sense.

Source: Seroundtable

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
MAY

Google Image Search will now include Google ads

Posted by peterzmijewski | Filed under Internet Marketing, Internet marketing techniques

Business Insider reports that, for the first time ever, advertisements are on their way to Google’s image search results. The rollout is starting slow, beginning with shopping ads which will appear in appropriate image searches.

Ads in Google’s image search will take up an entire line of screen space which would otherwise have been occupied by images. A Google representative has told Business Insider that the reason why this ad unit is being introduced is because people already use image search as a starting point for shopping.

Apparently, the most common question people have when browsing image search, is how much the items cost and where they can be purchased from. Google’s new image search ad units help to answer those questions with clearly visible text featuring both the prices and locations where the items advertise can be purchased from online.

The new Product Listing Ads for image search are now officially rolling out. With Image Search being part of the Google Display Network, your PLAs will be automatically eligible to be displayed in image search results, provided your shopping campaign is opted in to Search partners.

Source: searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
APR

Google TV Search Adds Search By Show To Find Channels Or App

Posted by peterzmijewski | Filed under Internet marketing techniques

Google announced they are adding to their TV search capabilities by adding which channels and apps are live broadcasting/streaming a specific show.

You search for your favorite TV show and Google will not just show you the apps you can watch it on but also show you which channel (station) has the show and what time it airs.

Google said:

“Today, I’m excited to announce that, coming soon, Google Search will have live TV listings. So now when you’re looking for The Big Bang Theory, we’ll not only show you the apps and sites where you can find the latest episode, but also show which channel you can turn your tv to later in the evening or week to catch it live.”

Here is a large (file size) animated GIF of it in action:

And you and I thought Google was done trying to search for TV channels…

Source: Seroundtable.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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18th
APR

Boost Your Business With Article Marketing

Posted by peterzmijewski | Filed under Content Marketing, Internet marketing techniques, KeywordSpy

If you are a business owner who is looking to promote and expand your business in the most effective manner. So it can be said that this point cannot be ignored. So does not delay have the decision and make the great range for your site, and be the smart owner. To make your business website stand out amidst competitors and make it accessible to potential online buyers, equipping it with search engine optimization measures is very important. Without adequate and the latest Internet marketing methods, a website may get lost in the ever growing crowd of websites that belong to the same niche. To optimize the website in the right magnitude, Internet Marketing Professional should be hired. The expertise of an online marketing consultant can have your website well-optimized for it to be more visible to the search engines and your target market as well.

Internet marketing services is widely used together with appropriate content materials as a prime factor in increasing the number of site visitors of a particular website, such as yours. Search engine optimization is a marketing technique which helps search engines find and rank websites. It is designed to make sure that your website appears near the top of the results page returned when a consumer performs an internet search with keywords relating to your company, products, or services. This ultimately will increase your sales and consequently earnings. Professional marketing solutions are essential with regards to pointing targeted traffics to your site.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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15th
APR

Internet Marketing Professional Provides Benefits Of Internet Marketing Tactics

Posted by peterzmijewski | Filed under Internet Marketing, Internet marketing techniques, KeywordSpy, MSN Marketing

The Internet Marketing Professional are involved in internet marketing understand well the benefits of Internet marketing tactics. These are generally the strategies to develop and propagate your business on a worldwide platform . Nowadays with enormous use and popularity of Internet , it is quite simple and affordable to access maximum number of people in minimum time and expense with the help of Internet . Significance of high-end web design and search engine optimization cannot be neglected and overlooked .

Internet marketing ( IM ) is the art of selling , buying , and advertising various products or services on the web. Internet marketing today is becoming one of the greatest , fastest growing businesses around the world on account of its ease of accessibility together with the capability to engage literally millions of people worldwide. Internet marketing attracts huge website traffic when utilized in the most effective way possible.  You will find a way to improve on your brand visual appeal , capture attention and make conversions when you have the right tactics in place.

Affiliate marketing program strategy – One can lead your market easily by using affiliate programs , associate and reseller methods which are now widely available . Using this type of strategy , one will basically be riding on the success of others to produce awareness of the brand and not many enterprisers have issues with this as they also gain in the process.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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17th
MAR

Mobile-Friendly Ranking Signal is About to Get Stronger

Posted by peterzmijewski | Filed under Internet marketing techniques

Who could forget about Mobilegeddon of 2015. April 21st was the date when Google officially integrated mobile-friendliness into its ranking signal. Today, the company announced its mobile-friendly ranking signal is about to get stronger.

Beginning in May an update will be rolled out to Google Search which increases the effects of the mobile-friendly ranking signal. The goal is to “help our users find even more pages that are relevant and mobile-friendly”.

Anecdotally speaking, when searching on a mobile device it’s not uncommon to see non-mobile friendly sites show up on the front page. Perhaps with May’s update searchers will find fewer pages in search that are not optimized for a mobile device.

If your site is already mobile-friendly, Google says you will not be impacted by the pending update. The company reminds that the intent of a search query is still a strong ranking signal. Pages with high quality content may still show up in mobile searches if they’re the most relevant to the query.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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4th
MAR

Add A Pitstop Feature With Google Maps Now For iOS Devices

Posted by peterzmijewski | Filed under Internet marketing techniques

Google announced the ‘Add a Pitstop’ feature within Google Maps is now available on iOS devices in all countries where navigation is offered. Previously, if you wanted to get direction to a location outside of the route you’ve charted on Google Maps you would have to leave the navigation mode. Now you can add a detour, or ‘pit stop’, to your route and still stay within navigation mode.

This feature has been available since last October on Android devices and has now finally made its way to iOS. To access the feature you have to first be in navigation mode. From there, tap the magnifying glass on the top left and search for the next destination you would like to stop at.

After tapping on the magnifying glass you’ll be presented with some categories of locations to choose from; gas stations, restaurants, grocery stores, and coffee shops. Or you can search for the name or address of the location if you know exactly where you want to go.

Within the search results you’ll see review stars for each location, as well as an estimation of how much time the pit stop will add to your trip. To help keep your eyes on the road you can use voice commands to add detours to your route. To start using this new feature simply update your Google Maps app from the App Store.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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