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Effects of Social Media in Changing Our Lives

Posted by peterzmijewski | Filed under Internet Marketing

Social media has brought about a paradigm shift in the way we live our lives.It is entirely due to the effects of social media that in today’s times many people lead more active social lives in the virtual world than probably even in the physical real world.We are becoming increasingly dependent on social media for almost every aspect of our life, personal and professional.There was a time when we had lost all touch with people who did not live within our geographical radius.But today, social media has made it possible to remain closely connected with friends and family even if they are living continents apart, so closely connected infact that we might even know what they have eaten for breakfast.

social media the biggest impact of social media on our lives can be generally classified into the following categories:

Ease of Personal Connections- One of the biggest influences of social media has been the ease of connecting with friends and family, whether far and near.It is entirely due to the advent of social media sites like Facebook,Twitter and the like that people have managed to connect with other people they know.Social media sites have facilitated interactions to such an extent that people do not find it odd to connect with the connections of their connections thus expanding their circle of connections.

Real Time updates- Social media is built on one of the most dynamic technologies that exist today making it possible to receive real time updates within a fraction of a second.Twitter spills out more than 150,000 tweets at during its peak time while Facebook has the capacity to upload more than 500,000 comments and 135,000 photos in a single minute.

Facilitating learning- Social media has also made it possible to build professional connections and facilitated learning to a great degree by enabling forums for professional discussions.Learning videos on social media platforms enable viewers to learn new tools and technologies free of cost and at their own pace.In fact one of the biggest contributions of social media has been the way it has promoted and facilitated the dissemination of learning to all sections of society, anyone with access to the internet can learn.

New Entertainment Genres- Another area which has been greatly influenced by social media, has been the way people entertain themselves, Gone are the days when people used to be glued to their television sets for lack of anything else to do at home.Now netizens happily spend hours going through photographs or videos posted by their connections on social media platforms, or following up with professionals on networks like LinkedIn or simply log on to Youtube to see what new videos are trending.

Marketing- Aligned to this is the way social media has changed the whole dynamics of marketing.The presence of a large section of user base on the net has made more and more organizations take the digital marketing route.Social media makes it possible to study consumer behavior more closely than ever before and to create more focused advertising tailored to specific group of users.Organizations are increasingly relying on online advertising rather than print or television advertising to generate sales.Word of mouth plays a big role in the social media world as people generally tend to follow the recommendations of their friends online, which is why a lot of marketing efforts these days are geared towards encouraging positive reviews from consumers.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Logical Myths About Rankings That Can Destroy a Business

Posted by peterzmijewski | Filed under Internet Marketing

I’m obviously a big fan of the tech side of SEO, I thought perhaps it was time to write something a bit more approachable.My head-scratching ended when I got an email from a potential client in the high tech sector, and within it was a simple and fairly logical assumption that can (and likely would) have dire consequences if not corrected.This led me to today’s article topic:three logical myths about rankings that can destroy a business.

Myth #1:All organic traffic is created equal
This premise has crossed my Inbox more times than I care to recollect.Here’s the core myth:If we double our organic traffic over the next year, we will double our sales.Now, this can be true — in fact, in some cases, doubling your organic traffic can more than double your sales.But one can’t approach SEOwith this idea as a core.Let’s take the prospective client, for example.They have site structure issues and a large documentation area and blog.The logic is that if you fix the site structure and internal link issues, you’ll start driving more traffic to the documentation and the blog, which is filled with great content.The problem, of course, is that this traffic is likely to be lower-converting traffic, so hitting the organic traffic targets can be done without hitting what really matters:conversions.To avoid myth one, the simple approach is to think about the various sections of your site, put a value on those different sections, and then create a formula to ensure that as you’re building out the strategy for the various sections of your site, you’re taking into account the value of that traffic.The lesson? Not all organic traffic is created equal, but there’s a simple way to figure out what the strategies you are deploying are likely to yield so you can adjust and focus according to your business goals, not arbitrary traffic goals.

Myth #2:It’s important to outrank your competitors
I can’t even count the number of times that I’ve been contacted by both clients and prospects with the statement,“Company XYZ is above me.We’re better than them, and we need to outrank them.”OK… let’s take a beat and wrap our heads around what’s really being said here.While the statement seems logical, what is actually being said is:Company XYZ is above me for the phrase I looked up.We’re better than them, and we need to divert all energies away from pursuing ROI goals and focus on one single vanity phrase.What we need to remember is that none of this is actually about ranking for a specific phrase.In fact, the goal of our efforts is not rankings at all, but rather revenue.I don’t know about you, but if there were higher revenue from ranking in position 21 than position 1, I’d be working hard to get all our clients to the top of page three.Let’s look, for example, at a phrase I was researching just yesterday, “best cpu 2017.”(Spoiler alert: I’m upgrading my machine.) Now, I immediately went to the #2 organic search result because it’s Tom’s Hardware,and I like the info (admittedly bypassing the featured snippet, which is also Tom’s,because I knew I wanted to read about the different options and applications).If Iwere Tom,I’d be looking more at ranking for new phrases and perhaps researching the types of phrases that are losing ground than I ever would about focusing energies at a single position jump against a competitor ranking for a fraction of the terms.

Myth #3:Keyword tools are accurate
Bringing people into reality is often a sad but necessary task.A lot of potential clients include with their initial emails the incredible search volumes for the phrases they’re thinking about.Let’s flash back a few paragraphs to the part where I mentioned using Moz’s Keyword Explorer as opposed to Google’s Keyword Planner. Why is the former more realistic? It’s because Keyword Planner is built for AdWords traffic and generally produces numbers far above the number of unique searchers that would reach a result via organic. The Moz tool takes this into account and algorithmically (though not perfectly) adjusts for that to give numbers closer to organic reality.Now let’s make the scenario even worse (read: realistic).You might rank #1 at some point for your phrase, but it’s going to be a process.Let’s be optimistic, however, and assume that a year from now you’re ranking #3 and hold that ranking for the following 365 days.Instead of dreaming that every single person who runs that search (all 50,000/mth) are going to get to your site, let’s assume some click-through rate averages.Here’s what a WordStream study found for traffic by organic position:

A lot of mistakes get made before campaigns even begin, and most of them start with a lack of understanding of how keywords and rankings function.No matter how successful the SEO campaign is in regard to the rankings attained, if the principles and data that the efforts were based on are incorrect or misunderstood, then the results can be as catastrophic as if the campaign had simply failed.Following one guiding principle is all it takes to really avoid the biggest issues:understand what you want, and understand a path to that.Wanting more traffic in itself is not a goal; wanting more conversions and revenue is.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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The Psychology of Language for Paid Search

Posted by peterzmijewski | Filed under Internet Marketing

The success of your PPC campaigns may depend on the language that you’re using.Here’s how to improve it.According to Sophie Turton,  people don’t buy what you do, they buy why you do it –that’s what makes a powerful message more effective.Here are her tips on how to use psychology to improve your PPC copy.

The serial position effect
People are more likely to recall the first and last pieces of information they see, otherwise known as the serial position effect.This makes it even more important to craft your PPC copy carefully.Keywords can help you highlight the focus of your copy, so it’s a good idea to experiment until you find the best ones to use.However, there’s no need to focus too much on their use, as they still can’t guarantee that the language’s effectiveness.The best way to speak your audience’s language is to try to solve a problem.It has been observed that successful PPC copy tries to find a solution to a problem.

Emotional triggers
Emotions can influence and even determine our decisions.That’s why they can be used to improve PPC copy and make it resonate with consumers.Once again, it’s vital to understand the target audience to deliver a powerful message.By focusing on the customers’ end game with the right emotional trigger, you’re increasing the chances of conversion.According to Perry Marshall’s ‘Swiss army knife’ method, there is a relationship between your customers and the elements in their lives.

This relationship can be organised in five steps:
*identify your customers
*identify a thing your customers love
*a thing they hate
*their best friend
*their worst enemy

Once you’ve managed to understand all the above, then the emotional triggers can become even more effective.

Social proof
One of the most effective psychological tricks when creating copy is to involve the power of social proof.According to Revoo, 70% of consumers place peer recommendations over professionally written content.This means that people have more chances to be influenced by their friends, or even other consumers, rather than a brand.A good way to use social proof is to include Google Reviews in Adwords. This increases the chances of building trust between the consumers and the product and it may even bring them closer to a purchase.

Loss aversion
Another popular psychological tip is to focus on the scarcity effect.According to neuroscience,scarcity can increase the demand for an object, as people seem to have an aversion to loss.A sense of urgency can increase an ad’s effectiveness – this also plays into the FOMO (‘Fear of Missing Out’) effect.

Dare to be different

This can be achieved by:
*thinking outside the box
*using clever language
*staying current with trending topics
*telling a story
*using humor
*being creative with keywords

A closer look at psychology and the way it affects people’s perspective can help your PPC copy stand out.If you want to start testing with the most popular psychological tricks today, start with these:

*Ask “why”
*Prioritize the headline
*Experiment with keywords
*Don’t underestimate FOMO
*Make sure the end destination reflects the initial promise
*Use data to support your offering (but don’t be verbose)
*Be smart and sassy
*Play to emotion and the love of the self
*Always go back to the “why”.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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SEMrush Can Help Businesses Grow

Posted by peterzmijewski | Filed under Internet Marketing

The digital world is rapidly changing and evolving.At the same time the competition continues to grow. To stay ahead of your rivals, you need to defend your market position and maintain your competitive edge.The good thing is SEMrush is constantly trying to deliver the best tools to help you achieve success and outdistance your competitors.

1.Get a better understanding of your competitors
Understanding competitive landscape is important to plan your marketing campaign and make informed decisions.Using SEMrush’s analytics reports you can get insight into your competitors’strategies that contributed to their success and their areas of missed opportunities that you can capitalize on.The multiple reports will help you see your rivals’ best keywords, discover your new organic competitors, analyze their ad copies and keywords,uncover their advertising strategies and a lot more.Besides the ability to discover terms and phrases your competitors are getting traffic from, you can also compare keyword rankings of up to five domains.

2.Conduct a more effective keyword research
To expand your brand’s online visibility and establish credibility, you need to build a well-planned SEO strategy,focusing on certain keywords.A thorough keyword research is an inevitable step in developing a strong SEO strategy.What’s more, it’s important to keep searching for new terms and phrases to target on a regular basis, because your audience’s preferences might change.You need to keep abreast of trends and new topics to create content around them.The Related Keywords report provides you with a list of words that are semantically related to your query, including singular and plural forms, misspellings, acronyms, and abbreviations.These two reports help you discover the different keyword variations that are associated with a particular root word and expand your keyword research.

3.Discover new advertising opportunities
It can be quite expensive to advertise online today.Indeed, paid media is one of the toughest parts of any business.To wisely plan your advertising budget strategy and make sure your PPC campaigns don’t burn up your company’s money, you need to make your advertising decisions based on data.SEMrush will show you what works and what doesn’t for your competitors.

4.Discover fresh ideas and supercharge your content marketing
From time to time, every writer struggles to come up with new content ideas.This writer’s block can strike anyone,whether you’re a newbie or an experienced content creator.You can use SEO Ideas, a powerful tool for writers that will provide you with related words to include in your content based on who is ranking for the keyword you’re targeting.You’ll discover the most used terms and phrases and see how many of your competitors used each related word in their content.The SEO Content Template report will help you create new SEO-focused content.The tool provides a template of ideas and recommendations for how to create your content to optimize for your certain keywords.

5.Build a strong personal brand
One of the most effective ways to gain advantage in business is having a strong personal brand.In the digital era it’s more important than ever to invest your efforts in building your brand.It helps businesses gain individuality and get access to better deals and relationships.When you have a strong personal brand, clients will naturally want to come to you.By monitoring your online reputation, researching your rivals’ promotional activities, and finding referring domains with high authority and SEO potential, you can effectively generate an effective marketing buzz around your brand.

6.Avoid making common SEO mistakes
If you want your website to rank well in search engines, you need to understand the basics.Very common mistakes prevent site owners and webmasters from getting the desired ranking.Nevertheless, developing your basic technical SEO skills will allow you to fix all issues your site has and improve your Google SERP position.

7.Find SERP features that are worth optimizing for
Over the past several years, the landscape of Google features has significantly changed.The search engine now displays multiple features, including Knowledge Graph, Local Pack and Featured Snippet to name a few.If you want your business to be competitive you need to take into consideration all the SERP changes and develop a plan how to take advantage of them.The latest SEMrush widget added to the Organic Research report allows you to see if any special search engine results are displayed by Google for keywords your competitor is ranking for.You can also check the percentage of terms and phrases that trigger a particular SERP feature.

In conclusion
In the ever-changing digital world it’s important to be adaptive, flexible, and agile.You need toembrace the changes and shape your marketing strategy in accordance with how online environment changes.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Content Marketing Performance

Posted by peterzmijewski | Filed under Internet Marketing

Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise.Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building.This move has led brands and SEOs to create huge volumes of content, often in a silo, with the pure purpose of building links to drive organic search performance.This approach rightly focuses on hitting channel KPIs, but it overlooks the wider business performance implications and consumer needs.

Following are tips on how to make link-building efforts through content marketing more successful, by applying a holistic lens and focusing on building a connection with the target audience.

1.Define the strategy and KPIs
You know you need to engage the target audience throughout the purchase journey, and any strategy needs to outline how to achieve this.To measure success, a clear framework is required that separates channel and business KPIs.For instance:

*Owned KPIs: Volume of linking domains, domain authority and engagement metrics such as time on page and bounce rate
*Social KPIs: Share, likes and tweets
*Business KPIs: Leads, brochure downloads and conversions

2.Understand the audience and the purpose of the content
To create content that resonates and builds a connection with your target audience, you need to:

*Understand your audience through personas, ideally augmented with emotional intelligence.
*Define whether the purpose of the content is to engage with a retained audience or attract a new audience.With strategy and KPIs defined, you must build a deep understanding of target audiences and a clear idea of the type of content they want to engage with.Once you have this, the ideation process can begin.The shape of the ideas will inform whether existing content and campaigns can be repurposed or expanded (a worthy consideration if we keep in mind that 60 percent of content that brands produce is seen as clutter), or whether new content is required.Regardless of whether new content is created or existing content is repurposed, the content should be remarkable and add value to the target audience.Achieving this will hit the sweet spot of delivering against both business and SEO KPIs.

3.Connect across channels
To be truly useful to your target audience, it is vital to leverage an owned, earned, shared and paid (OESP) approach where we specifically identify who and where our audiences are, when you should talk to them, and with what messaging.In doing so, you have the opportunity to repurpose your content across the OESP spectrum to drive the maximum possible engagement.With this in mind, a collaborative approach is required, where content no longer operates in silos and teams collaborate around a single content plan. This ensures that campaigns are fully connected across channels, with the common primary objective of adding value for the target audience, with channel KPIs forming secondary objectives.

4.Adopt the mentality of ‘less is more’
As explained earlier, consumers believe that 60 percent of the content that brands create is clutter.To elevate organic search and business performance to the next level, you need to adopt a consumer-centric approach and create far less content, but ensure that the content you do create is more impactful and lives across channels.Ultimately, you need to ensure everything you do is focused on delivering against the types of content that your target audience wants to engage with, whether they are looking to be entertained or educated.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Basics of Multi-Location and Franchise Marketing

Posted by peterzmijewski | Filed under Internet Marketing

Owning a business that is part of a franchise or that has multiple locations can be a positive business venture when done correctly.That said, there are a lot of things to consider before purchasing abusiness that is part of a larger corporation.The last thing you want to do is invest in a company where the marketing has been handled irresponsibly.If you’re in charge of your own marketing, don’t go in blind not knowing how to advertise. In other words, it’s important to make sure you do your homework and understand all that goes into owning a franchise or a multi-location business before making a purchase.And if you decide to invest, take the time to learn how to market correctly.

The before
There will be different opinions about how the money should be spent, with each person thinking about the best interests of their own business, and not necessarily the corporation as a whole.On the flip side, franchise marketing can also be a huge bonus for businesses because it gives access to a large pool of money that can potentially be used to improve marketing for everyone involved.

Here are some things to consider before purchasing a franchise.

You need to understand what franchising

This may sound obvious, but it’s important to understand exactly what franchising is before getting into it.Many people think franchising is it’s own industry.It’s not. It’s more of a way of doing business. It’s a hybrid business plan that combines working for yourself and working for somebody else.

You must be willing to be part of the team

This means that everyone involved has the responsibility to operate their own successful businesses long term,and that the success of the brand as a whole depends on each team member’s individual successes. You have to be willing to operate as a whole group with the brand’s needs at the forefront.If everyone is only thinking of their individual businesses, the brand as a whole will suffer, and everyone will lose.

In order to make money, you will have to put out money
This is a concept that is hard for some people to swallow. According to Franchising.com, franchise fees range from a few thousand dollars to tens of thousands.Again, this goes back to being willing to work as part of a team even though you are still responsible for your own business.A company-wide marketing fund means you won’t have complete autonomy over how your businesses is advertised and what exactly happens to that large fund to which you have to contribute.You will be able to voice your opinion, so it’s important to understand the basics of franchise and multi-location marketing.

The after
If, after you’ve done all the necessary research, you still want to buy into a franchise or expand your business into multiple locations, your work isn’t done.In fact, it’s just started because now you need to understand the intricacies of marketing for more than one location and how to optimize your results so that your investment continues to be a positive one.

Consider customer reviews
This is something that is often forgotten at the corporation level — make sure you don’t forget! The unfortunate truth is that most reviews are left by unhappy customers who feel the need to voice their opinions. Happy customers tend to stay quiet.This paints an unfavorable — and often unfair — picture of the business online.Don’t be afraid to get out there and ask your loyal customers to leave reviews.

Create a quality website
Your business website should be at the center of your marketing campaign.It’s where your customers go to find out information about your product, as well as where, when and how to reach you.It’s ultimatelywhat will bring customers through your front door.Make sure each store has an individual locations page that is optimized and can be indexed by Google.

Don’t forget about SEO, especially local
While local searches tend to benefit local, single location businesses tremendously, they don’t always have the same effect on multi-location or franchise businesses.Because of the nature of local searches, it’s difficult for the latter to rank as well as single location companies, but it’s not impossible as long as you pay attention to the rules of SEO.

Evaluate whether or not the marketing plan is working
Last but not least, remember that any marketing plan can look good on paper.That doesn’t mean it will be successful when put into practice.It’s important to analyze your results and determine if your efforts are, in fact,increasing brand awareness and bringing more customers through your doors.Consult your team for their opinions and to find out how the plan is working for them.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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SEO Growth Hacking Techniques to Your Business

Posted by peterzmijewski | Filed under Internet Marketing

In today’s competitive market, it is almost impossible to succeed in digital marketing without having a well-visited website.Online business accounts for a huge chunk of revenue theses days, and in many niches, buyers prefer to purchase the product with either a cheaper price or best value option.A while ago, a relatively new profession was conceived — search engine optimization (SEO).Today it’s evolved and has become a necessity for every online business.SEO empowers website owners to rank better in Google and generally, make more money in the digital landscape.There are lot of people who use the wrong approach, concentrating on the “publish and pray approach.” But there are a few who understand that like other professions, SEO is highly technical and must be implemented with care.One of the biggest challenges is keeping up with Google’s algorithm changes.The internet as a whole is constantly evolving, and great SEO efforts are needed for a webmaster to keep up with Google’s everchanging processes.

Take care of the technical aspects of SEO
Your website architecture and XML sitemap need to be flawless.Google robots, or crawlers, will gothrough your web pages from time to time, and they need to have full access to certain resources.This is where technical prowess comes into play.Your website’s architecture must be designed to improve customer experience and offer easy navigation.Otherwise, both customers and Google may not notice some of your content.Now, let’s talk about your domain as a whole.Your website needs to be registered in the country where you are conducting business.To achieve better results in local search, you should be thinking of having local domain names like .co and .uk.On the other hand, if you are a multi-national company, or if your services are provided solely through the internet, you can go for root domain names.Everyonebattles to get a .com domain, but you can choose any combination. Ranking in Google requires many other factors, and your domain name doesn’t really play a huge role in that.

Invest in keyword research
Every single blog post has to be strategically created.It has to be focused around one particular term or a phrase, otherwise known as the keyword.This keyword is exactly what your users are typing in google to find you.Your effort should be towards enhancing your content with the right keyword and appearing on the first page when users search for specific keywords.Obviously, the higher your success rate incontent marketing strategies, the higher your traffic and position in Google will be.Before creating content, you have to find just the right keyword around which you will build your content.There is no reason for you to pursue keywords with low traffic or high difficulty.Instead, you will have to find phrases that have medium traffic and low difficulty or medium difficulty and high traffic.

Blogs and great content matters alot
The era of publishing great content and conquering the world is long gone.In my opinion, great content is not king anymore because there is plenty of great content on the internet, and the land of SEO cannot have that many kings.Once you set up your blog and craft your content, you must focus on building links. In other words, you have to create visual content — either in a form of videos or articles — which will then be shared by other bloggers on their own websites.In a way,this represents the passing of authority from other sources to your own website.A backlink is a sign of trust from other professionals within your industry.Regardless of the products or services that you are offering, link building is a strategy that will improve your website ranking.That being said, you will have to promote the content. You can improve your SEO by focusing on longer content with lots of images, links and interesting formatting and getting more links and social shares.That being said, you will have to promote the content.You can improve your SEO by focusing on longer content with lots of images, links and interesting formatting and getting more links and social shares.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


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Article Marketing for Blogging – A Great Way to Promote Your Blog

Posted by peterzmijewski | Filed under Internet Marketing

Are you struggling in attracting enormous traffic for your blog? Then, use the most effective traffic-generating tool today: article marketing. The following tips can surely help you in getting the most out of this endeavor. Peoples who are selling and promoting online knows that website traffic is the lifeblood of any online business. Bigger the number of audience, higher will be the profit. Marketing is the basic pillar where a business organization can promote their business and sell their products and brings more and more customers for long term relationships. The first and most effective form of internet marketing is publishing your business website. Offering internet marketing services may help you achieve your financial goals as more and more consumers rely on the Internet for searching products and services.

SEO play an important role in internet marketing but way of performing is depend on the perfect marketing, so if you want perfect marketing and good rank so Peter Zmijewski – SEO Guru who is dedicated on the work is perfect option for having maximum number of visitors. Internet marketing is a very broad discipline to tackle. The best way to describe professional internet marketing services is that they are geared towards a strategic plan to sell goods, improve company branding and expand the scope of impact to the broader market. Internet marketing helps in promoting the website on the Internet and builds an online trade name. When building a company website to enhance your online business presence, search engine optimization is one of the most important internet marketing services that you should invest in.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Google’s Response On An Unexpected Signed Out Of Google Account

Posted by peterzmijewski | Filed under Internet Marketing

Join us for one full day of SEO and SEM tactics in Chicago this May 11th! Get ahead of your competitors and better your business with new insights from industry experts on hot topics like link building, content strategy, paid search, and on-page SEO. Group rates now available.

Have you been unexpectedly signed out of your Google account recently? You’re not the only one. In fact, there have been so many reports of unexpected sign-outs that Google has issued a public response to assure users their accounts have not been compromised.

The issue with unexpected sign-outs reportedly began on Thursday night and carried through to Friday, affecting the many Google services which require users to be logged in.

Google’s response is as follows:

”During routine maintenance, a number of users were signed-out from their Google accounts. This may have resulted in you being signed out of your account or seeing a notification about “A change in your Google account” or “Account Action Required”.

We hear your concerns that this appeared to potentially be phishing or another type of security issue. We can assure you that the security of your account was never in danger as a result of this issue.”

This issue has also affected some Google Wifi and OnHub devices, causing them to be reverted to factory settings. The only way to fix that issue is to set them up again, says Google.

”Today we experienced an issue with our Google Accounts engine that may have affected your Google Wifi or OnHub device. This caused some devices to automatically reset to the initial state you bought them in. Unfortunately, these devices need to be set up again. We’d like to share our sincerest apologies for the inconvenience.”

Google also confirmed on Twitter that account safety was not affected by this issue, and the company encourages everyone to try signing in again.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Google IOS App Returning Accelerated Mobile Pages in Search Results

Posted by peterzmijewski | Filed under Internet Marketing

Google’s flagship app for iOS can finally surface AMPs in search results. One year after AMP technology being released, Google’s mobile app on one of the top two mobile platforms is now able to return the instant-loading pages in search.

AMPs in Google’s iOS app will be marked with the familiar lighting bolt icon you’re used to seeing in mobile search elsewhere.

With news coming out recently that AMPs are driving 7% of traffic to the web’s top publishers in the US, it’s clear the technology has momentum behind it. With new support for AMPs in Google’s iOS app it’s possible we could see this percentage spike over the coming months.

Additional Updates to Google’s iOS App:

In addition to support for AMPs, Google has released a couple of other updates to its iOS app.

When searching for local establishments, you can now filter results by “Top Rated” and what’s “Open Now”. So now you’ll never have to run into the problem of searching for pizza delivery only to find the pizza place you want to try closed an hour ago.

In another update, the Google app now supports Gboard whether or not you have the alternative keyboard installed on your device. However, using Gboard is completely optional at this point. If you’re partial to the keyboard, or want to try it out without having to install it, it can be turned on and off from the app settings menu.

Reception to version 23.0 of Google’s iOS app has been lukewarm thus far, with users reporting it’s now more cumbersome to delete search history, so take that for what it’s worth before deciding to update.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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