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6th
MAY

Redesigned Adwords Interface Live Demo By Google On May 24

Posted by peterzmijewski | Filed under ontent Marketing Strategy

Google announced it will be doing a live demo of the redesigned AdWords interface later this month on May 24th.

You can see the most recent screenshot in the announcement below:

As you can see, the new material design looks like it would be perfect for mobile, which is the company’s goal with the new design. The majority of Google’s apps have been converted to material design in order to provide a similar user experience across mobile and desktop.

AdWords product management director Paul Feng is leading the redesign endeavor, which he says will take up to 18 months to be fully completed.

Catch the event live on May 24 on the live stream which begins at 12 noon Eastern time. Register in advance for the live stream right here. If you can’t watch it live, you’ll be able to view a recording any time afterward.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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23rd
DEC

You Haven’t Thought Of The Best A/B Test Idea

Posted by peterzmijewski | Filed under Seo Techniques, ontent Marketing Strategy

The Best A/B Test Idea Will Be Held On-

27th January, 2016 12:00 AM – 1:30 AM IST

As marketers, we’re supposed to be great at running winning A/B tests. We’d love to run a test, put our feet up, and marvel at the success of the B-version. Most of the time, though, our A/B tests fail. But why? Phil Sharp, VP of Marketing at UserTesting, shares a process for running tests more likely to impact your business, and reviews the top methods for generating A/B testing ideas that work.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Source: https://goo.gl/x2FIaS

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18th
DEC

Consider Your Contexts When Mediating

Posted by peterzmijewski | Filed under Internet Marketing, ontent Marketing Strategy

For Android developers, Context objects can be tricky. To start with, android.content.Context has a zillion subclasses, some of which are really specific (I’m looking at you, NotificationCompatSideChannelService). On top of that, there are a bunch of available calls to retrieve the current Context, all of which seem slightly different. Once you start talking about passing these objects from one part of an app to another, which happens during AdMob mediation, it can get confusing in a hurry. In order to keep things straight, engineers building Android custom events and mediation adapters need to make sure they’re handling Contexts properly.

If you’ve ever built a custom event or mediation adapter for AdMob, you’re probably familiar with these two methods:

They’re from the CustomEventInterstitial and MediationInterstitialAdapter interfaces, respectively, and are used to request interstitial ads from custom events and adapters. Both include a Context parameter that can be used to retrieve information about the execution environment, query permissions, and access user preferences. In most cases, that object ends up being the Activity an app is displaying when its ad request is made (Activity is a subclass of Context), but that’s not guaranteed.

For example, consider an app that switches quickly from one Activity to another, and occasionally shows an interstitial ad during one of the transitions. Requesting a new ad in each onCreate method will likely waste resources, so offloading that work to a separate class that lives outside the Activity lifecycle is a common solution. Because that class isn’t an Activity, though, it can’t use itself as a Context, and instead must request interstitials using the Application object (another Context subclass). If the app uses custom event and adapter classes that were only tested with Activity objects, they might break!

The best practice here is to make sure to test your custom events and adapters with both Activity and Application objects prior to releasing them. A reliable custom event needs to operate the same no matter which is provided, and the same goes for adapters. If, for some reason, the SDK you’re adapting just can’t work with an Application object as the context parameter, you can always trap this using instanceof and log the error:

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Source: http://goo.gl/N75zGx

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5th
JUN

Content Marketing Strategy for Successful Online Promotion

Posted by peterzmijewski | Filed under Peter Zmijewski, ontent Marketing Strategy

Online marketing has continued to make a large dent on how brand promotions are done nowadays. Since it began, commercialism has never been the same. Imagine how things would be different if business marketers never figured out how effective of an advertising venue the Internet is for businesses. Successful collaboration efforts for enterprise level search marketing would need indiscriminate qualities personal, which would include objectivity, patience plus persuasion. Content marketing, on the other hand, would generally be regarded to be almost any digital format that would involve making and sharing of published media in order to make a desired action, which would normally make a sale, generate a lead, or get a new customer. The content would be marketed would be presented in a variety of format which would include news articles, press releases, videos, white papers, case studies, ebooks, infographics, images, how-to-guides, tuteleages for question and answer, plus FAQs.

For organic search, content marketing would be centered not just selling products and services, but also driving social shares plus linked inbound links. How it would happen for a big brand would take a bit more thought plus more creative cooperation. For smaller businesses, there would be a handful of individuals that may touch all content the company has ever made. There would be print, broadcast plus digital divisions; however equivalent ownership and distribution rights would be acquired for any kind of existing content. This would make the digital content marketing process timelier, targeted plus efficient in that a content gap analysis or a link analysis report may often give the business case for new content creation. However when the concept would be agreed upon, the digital marketing piece may be readily produced, published, pushed plus promoted.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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