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23rd
JUN

You Need to Know About Referrer Policy

Posted by peterzmijewski | Filed under Seo Techniques

If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or a no referral bucket?When WordPress updated to 4.7.4,the text editor TinyMCE also updated, and this is where the problem actually lies.

Noopener
TinyMCE should have left the security fix alone after adding noopener, and in a newer release they did remove noreferrer.The noopener tag is meant to close a security issue with target=”_blank” called reverse tabnabbing, which grants partial access to the previous page via the window.opener object. Basically, it can prevent a phishing attack by not allowing access to the window.opener object.With access, a simple phishing attack could change the window.

Noreferrer
Noreferrer is meant to strip the HTTP referrer header (technically the “referer header” because of an old misspelling) and is intended to not pass this value between pages. The referrer header is meant to pass information about the previous web page to the new web page, so if I go from Page A to Page B, then the URL from Page A will be passed in the header, and I will know that the traffic came from Page A.

Nofollow
A lot of people confused “noopener noreferrer” with “nofollow.” Many forums and Q&A sites mistook these tags to indicate links weren’t passing value, as is the case with nofollow links, but that’s simply not true.Noopener noreferrer will not have any impact on your SEO, but noreferrer will create problems with your analytics.By stripping the referral value, the traffic from these links will be misattributed — instead of showing as referral traffic, they will be attributed as “direct”in Google Analytics.

A primer on Referrer Policy
Referrer Policy is used to determine what information is sent along with the requests.Many people know, for instance, that the referral value is stripped when going from a page using HTTPS to a page using the HTTP protocol, but did you know that’s because this is the default setting for the Referrer Policy if nothing is specified?Technically, this is “no-referrerwhendowngrade,” which means it will strip the referral when downgrading to an insecure request like switching from HTTPS to HTTP.You don’t have to use the default setting, though.In the case of the WordPress example we looked at earlier, noreferrer was added to the rel element on links set to open in a new window.This caused enough of an issue by itself,but there are many other ways that the Referral Policy can be set, including at a page level, which can wreak havoc on your analytics.

Referrer Policies
Referrer Policy isn’t just for removing the referral value; it’s for giving you control of the value.One of the things often missed whenmoving from HTTP to HTTPS is setting a referrer policy.Most people accept as fact that you lose the referral value when going from an HTTPS website to an HTTP website, but you don’t have to lose the referral value on downgrade requests if letting insecure websites know that you sent them traffic is important to your business model.

Referrer Policy options

*No-referrer — No referrer information is sent.

*No-referrer-when-downgrade — This is the default behavior if no policy is specified.It always passes the full path and will pass a value from HTTPS > HTTPS but not HTTPS > HTTP.

*Origin — Sends the domain but not the full path.

*Origin-when-cross-origin — Sends the full path when on the same domain, but only the domain when passing to another website.

*Same-origin — Sends the full path if it’s the same domain, but strips the value if going to another website.

*Strict-origin — Sends the domain for HTTPS > HTTPS and HTTP > HTTP, but not HTTPS > HTTP.

*Strict-origin-when-cross-origin — Sends the full path if on the same domain and from one secure page to another, sends the domain if going from HTTPS on one domain to another domain, and doesn’t pass if going from a secure domain to an insecure domain.

*Unsafe-url — Sends the full path.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
JUN

SEO create Budget Efficiencies in Paid Search Campaigns

Posted by peterzmijewski | Filed under Seo Techniques

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply,investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line.And we have the data to prove it.The main synergy between the two lies in monitoring two factors: advertising spend and rankings.Whether your goal is to lower cost per click (CPC) or increase total traffic,SERP (search engine results page) position can inform how we manage paid search ads.At our agency (ZOG Digital), our teams work without silos and integrate performance data regularly.In analyzing a few accounts further as a sample set, we began to identify a correlation larger than previously understood between ad CTR (click-through rate), organic CTR and cost per click for the keywords.

SEO and paid search need to work together
Optimal online marketing campaigns all come down to the key performance indicators.Once an SEO campaign begins, it can take time to set in and see results.Paid search’s core strength is that it allows for short-term performance with better visibility on specific queries.What bindsthem together is visibility on a SERP — with the right tools, marketers can influence position against competing results.It’s no secret that SEO is more sustainable long-term, but it can take a long time before results are realized.A PPC (pay-per-click) tactic can help to offset limited SEO results at the early stages of an SEO campaign; it also informs keyword and content strategies for organic keyword targeting and content development.With well-informed and properly implemented optimizations, organic positions will rise.

Improve CTR and decrease CPC
At ZOG Digital, we see a clear performance increase when brands employ both PPC and SEO.For example, after evaluating our book of business, we found that accounts implementing both PPC and SEO strategies saw a higher click-through rate for both organic and paid search efforts — as well as lower cost per click in paid search. Specifically, we organized the data by keywords — we have keywords with active search ads, keywords with search optimizations (organic rankings) and keywords with both active tactics.In analyzing this drop in CPC, we found that nearly all paid keywords with an organic presence had a higher Quality Score than paid keywords without an organic presence.This could occur as a result of higher CTRs from greater SERP exposure and/or richer content.It could also result from keyword relevance gained from landing pages optimized for organic search.Regardless of why PPC quality score is higher for overlapping keywords, the justification exists to apply a keyword strategy that incorporates both paid and organic tactics.An incremental increase in CTR and reduced CPCs can certainly be beneficial, but as search marketing practitioners, the natural tendency is to do something with this data and improve performance even further.We’ve found that one of the most effective paid+organic optimizations comes from adjusting bids and ad positions based on organic visibility.This isn’t an optimization practice that can be applied to all overlapping keywords, but with some data filtering and testing, CPC costs can be reduced further.

Monitor SERP competitors closely
But it’s not enough to just monitor and synchronize your work for an account.You have to track your competitors, too.Without direct access to their analytics or ad platforms, you’ll never have a clear picture of what they’re doing, but you can estimate by manually monitoring the SERP with specific insight reports, and by using third-party tools.Within AdWords, you can access the auction insights report.This report allows you to evaluate domains that are currently bidding on specific keywords.It provides a snapshot of your competitive landscape.You can also use the Domain vs.Domain tool within SEMrush to analyze competitors’search engine presence and backlinks.If you need to use this tool to get more granular, you can map out a SERP footprint to have an analysis on more specific competitors.

Final thoughts

When used together, SEO and PPC move from two channels into one to help achieve clear outcomes:more qualified traffic and budgetaryefficiency. As with any search marketing initiative,regular testing is required, but the results will exceed the effort, and the insights gained will help marketers consider search opportunities in new ways.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st
JUN

The Role of Traditional Public Relations in SEO

Posted by peterzmijewski | Filed under Seo Techniques

If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditionalpublic relations (PR).This is because over the last few years, Google has minimized the effects of easily gameable ranking signals and refined their algorithm to better represent user experience.In other words, websites that satisfy their users tend to rank better than those that do not. Inbound links are still a critical component of any SEO campaign, but the easy link-building tactics of the past have been wiped off the board,largely thanks to Google’s Penguin update(s).This includes buying links,guest blogging at scale, embedding links in plugins or themes and more.The only type remaining as valuable and effective over the long term are the proverbial Holy Grail of link building: natural editorial links from high-traffic, authoritative websites.

Effective link building requires outreach, and that requires you to truly understand what motivates people — contributors and/or editors in this case.You have to introduce yourself, frame your pitch and demonstrate how you’ll make their job easier all in a couple of hundred words. That’s no easy task, which is why most people do it so poorly.But once you master that skill, it produces tremendous leverage for your link-building efforts.When you’re featured in a major publication like Forbes, Entrepreneur or Fast Company, you tend to get noticed bycontributors at other major publications, which makes it a lot easier to pitch them to be featured in the publications they work for as well.Increased exposure typically equals other publications wanting to cover you, too, resulting in even more exposure and links. It’s a powerful cycle.This works on the concept of social proof, which basically means that people see you as trustworthy and authoritative because they perceive others they already trust as seeing you that way.The evolution of search algorithms has resulted in link building and public relations becoming incredibly similar today.In the past, link building was simply about building links.It didn’t matter if they came from obscure little blogs with zero traffic or from media powerhouses with millions of visitors.Obviously, links from authoritative websites have always been preferred, but the goal for most link builders has always been to simply acquire more links to move the needle in terms of organic ranking.Google’s algorithm updates over the last few years —especially in regard to Penguin,RankBrain and their growing use of artificial intelligence — have helped them move away from ranking websites based primarily on the volume of links, and instead base rankings on quality, user intent and user experience

Making PR work for you
So now the million-dollar question: How do we get people talking about us?The first thing you need to do is find a newsworthy angle to your story.In order to do this, you’ll need to look at it from an outsider’s perspective, because frankly, no one cares about you yet.Contributors are typically juggling dozens of deadlines while engaging with their audience on social media and keeping up with the content in their industry — so your self-serving pitch will get moved to the trash folder with the dozens of others they receive every day.

A few examples that might be newsworthy for a real estate agent could include:

*If a contributor recently wrote a story about falling home prices in the area, you could pitch them on interviewing you about inexpensivehome improvement projects that have the biggest impact on how much a home sells for.

*If you’re a veteran of the US military and a real estate agent who specializes in working with fellow veterans (riches are in the niches, right?), then you could pitch a story about what veterans should expect when purchasing their first home as a civilian.(This transition is something that only a veteran can truly understand.)

Depending on the circumstances of your story, you may need to pitch a contributor cold.This will usually be the most difficult and leastlikely way to get you the coverage you’re looking for compared to the results you’ll achieve after you have an established relationship.That’s why I recommend being proactive and engaging with them long before you need anything.You do that by first compiling a list of contributors in your niche who produce content that is valuable to your target market.Next, follow their work.When they share something that you find particularly valuable or useful, share it with your audience; when possible,link to their work from your own articles.Over time, you’ll get to a point where they will welcome your pitches — so long as they provide value to their audience.It’s important to remember to treat them like humans, not objectives, because they will see right through that, and it will hurt both your personal and company brand.If you can’t do that, be a decent person and don’t waste their time.You should also include your phone number because they might prefer to simply call you rather than go back and forth over email.But it’s not over once they publish your story, because you’re not like all the other self-absorbed marketers out there, right? So your next step is to share it on social media, link to it from relevant websites that you manage, include it in your social media share rotation going forward, and then continue engaging with that contributor and sharing their other content whenever it seems useful for your audience.Link building today is a lot more like traditional public relations in that it is all about quality — in terms of publications, people and exposure, rather than just the volume of links.Approach it with that mindset, put in the necessary work that most others won’t, and you’ll enjoy the results that they can only dream about.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
JUN

Your SEM Efforts When You are Hitting a Wall

Posted by peterzmijewski | Filed under Seo Techniques

Below are a few strategies to break through the SEM wall and grow your account in an effective yet efficient manner.

Use Dynamic Search Ads for query mining
This is an obvious one, but many folks forget or tend to not use DSAs as they fear them going rogue and eating up spend without performing. First off, what are DSAs?DSAs are a campaign type in Google that allows Google to crawl your site, matches ads in real time to shoppers, and directs them to the landing page most relevant to their query.Essentially, the goal I would recommend with DSAs is not to have that campaign as a volume driver but to leverage it for query mining.Cast a wide net, see what matches up and performs, then graduate those to keywords in your other campaigns where you can have more control over optimization, ad copy, and performance.

Use RLSA to expand keyword options
The great thing about RLSA is the fact that users who have visited your site are already familiar with you, your brand, and your overall offering.With this in mind,you can create a campaign leveraging more broad, upper-funnel terms that you would normally deem to risky or wouldn’t expect to convert.In addition, you can even include terms that you feel are somewhat relevant but may have been tested and paused for poor performance.Layering on RLSA audiences makes the same keywords less risky given that the audiences are already familiar with your brand – the goal is to get back in front of them, convince them to come back to your site, and convert.

A couple of additional tips on how to be more strategic with this strategy as you begin to test and expand:
*Segment different audience types based on their interaction with your website to see how each performs (e.g. researchers, high intent, add to carts, etc.).

*If you get significant traffic on your site and have fairly large audience list segments, you may actually want to create separate broad RLSA campaigns per audience segment.

Pair a token analysis with broad match expansion

We’re all familiar with doing keyword expansions, whether that involves poring over search query reports to find converting terms orleveragingcompetitor keyword tools.A note on tokens if you’re not familiar with them: Tokens are basically the different stems in the keyword(essentially, you break up the keyword into its individual words).For example, ‘Photography ecommerce website’ contains the tokens: photography, ecommerce, website.Download your last 3-6 months of performance data across your keywords.Break down your keywords to their various tokens, and aggregate the data for each token.(You’ll want to look at Impressions, Clicks, Conversions, CPA, or Revenue/ROI.)Abonus to the token analysis is that it can also help with efficiency efforts; if you notice bleeding or poor-performing tokens, add them to your negative keyword list and free up budget better spent elsewhere.These three strategies should help you push past the SEM wall – but you don’t necessarily need to wait for a performance plateau to use them.

Source:Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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19th
JUN

Use Semantic SEO for Higher Rankings

Posted by peterzmijewski | Filed under Seo Techniques

What is Semantic SEO?
Semantic SEO is the process of building more meaning into the words you use in your content.Doing so gives more depth to your content and provides more value.Google loves to send searchers to pages where they will find exactly what they’re looking for.

What does semantic SEO really translate to?
*More chances to obtain a variety of keyword rankings.
*An opportunity to rank for a longer period of time.

How to Write Content Using Semantic SEO
Semantic SEO involves figuring out the deeper meaning of why someone is searching for content and strategically placing those elements within your content piece.You can figure out these building blocks to create your content using hints Google provides within the SERPs.Google’s “related to search” and the “people also ask” sections are windows of opportunity.The deeper meaning of queries will help position your site to sustain the fluctuations of organic search.The search algorithm is also trying to anticipate the next query, so thinking like the search engine will help you understand what you have to do.

Start With Traditional Methods of Keyword Research
You can use any keyword research tool you’re comfortable with.I use Google’s Keyword Planner Tool.Pick a topic relevant to your business or website and build from there.

My keyword research process looks like this:
*Broad term: plumbing pipes
*Expanded term: residential plumbing pipes (service offered)

Once you decide to build your content around the topic of residential plumbing pipes, you then have to figure out how to construct the content piece, keeping semantic SEO in mind.

How to Extract Semantic Information From Google
Start by searching for [residential plumbing pipe] on Google.

What do you see?
Use the information on Google’s SERPs to create the building blocks of a post.Start from the bottom by using the “searches related to” section.

There are a handful of ideas here you can use to construct the full content piece:
*What a PEX plumbing pipe is.
*What plumbing pipe types are out there and their uses.
*Whether new homes need different pipes. What about older homes?
*About the material.
*Which pipes are best for their water supply.

Semantic SEO Helps You Earn Featured Snippets
Using the SERPs to create content is valuable because it gives you direction.It can even help you rank above Position 1.Featured snippets aren’t new to SERPs and neither is the “People also ask” section. These sections are interesting because they are part of the new concept of “position zero”.While it is always amazing to get the top position in organic search, now there’s ample opportunity to appear before number one.

The Value of Semantic SEO
To paint an even clearer picture, let’s look back at what I said about using the SERPs to your advantage when creating content.When you click on the blue links within the field of related searches, they will generate a completely different search results page.Clicking on [plumbing pipe types and uses] within the related searches box to be sent to the new SERP.

The value here is obvious:
The post can afford to lose keyword rankings for one of these search queries and still sustain a good amount of its organic traffic in the long run.We can’t control whether our content ranks for our targeted keyword, but we can strategize to attack the SERPs with a series of different keyword targets.The post was intended to rank for the query [plumbing pipes].It has since lost its ability to do so within organic search results.But the post has so much depth that it still retains its traffic and continues to grow over time.

Conclusion

Offering value, building relevancy, and thinking about the new problems your customers will face is what will separate your post from all the other ones over a longer period of time.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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16th
JUN

Protect Your Site From Negative SEO

Posted by peterzmijewski | Filed under Seo Techniques

Negative SEO is real.It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming.Negative SEO is a legitimate danger that can result in lost organic search visibility and revenue.But it is possible to defend against negative SEO.

What is Negative SEO?
Negative SEO is the practice of implementing black hat SEO techniques on another site.Usually,an SEO attack is unleashed by a disgruntled competitor and his or her minions with the goal of reducing that site’s rankings.Most SEOs are happy to play by the rules.We publish our content, we promote ourselves on social media, and we roll with the punches every time Google updates their algorithm.But sometimes — not often, mind you — you get on the wrong side of someone who doesn’t share your scruples.They play dirty. They might try to bog down your website with hundreds of spammy links, flood Yelp with fake reviews, or just hack your website outright.

1.Perform Regular Link Audits
Regular link audits are good practice for any business, but they can save your bacon if you’re ever the victim of a negative SEO attack.Monitoring your link profile growth is hands down the best way to spot suspicious activity before it spirals out of control.Your links might also suffer if you’ve been hacked. Perhaps the attacker has altered your content to include spammy links or modified your links to redirect to theirs.These attacks are insidious and can be difficult to spot,and the only way to safeguard your website is to perform regular website audits.It’s crucial that you monitor your link profile growth carefully so you can catch an attack before it costs you too much.Use link auditing software or perform a manual audit to check on your backlink health.If you are a victim of link farm spamming, let Google know and disavow the links ASAP.

2.Keep an Eye on Your Site Speed
Site speed is a key ranking factor.If your website is becoming sluggish and you have no idea why you should use crawling software to look for anything suspicious.If you can’t find anything and there’s still a problem, you might be the victim of forceful crawling.Forceful crawling causes a heavy server load, which means your site will slow down and might even crash.

3.Search for Scraped Content
Content marketing has been the name of the game these last few years, but not everyone is equally creative when it comes to content creation.Consequently, scraping has become all too frequent.Scraping is the process of lifting content from your website and copying it verbatim to other websites.Usually, the attacker will claim it as their own in an attempt to beef up their thin content, but sometimes they’ll combine it with a link farm attack to spam your site.Scraping has serious consequences.If the copied content gets indexed before your content then your page might be devalued, and your site might fall in rank as a result.

4.Monitor Google My Business
You work hard to build up your brand reputation and win customers.Negative reviews hurt, but you usually often use them as learning experiences on how to improve.Unless you’ve made a big public PR plunder recently, a whole slew of negative reviews might be a sign that someone is trying to flood your site with fake reviews.If you don’t act fast, these can seriously damage your reputation.

5.Watch Your Keywords’ CTR
This began to have an effect on their rankings — user experience is an important signal, and this looked like bad UX.What was actually happening was that someone had programmed a bot to target certainkeywords, land on competitor sites, and then bounce, which created a false SERP bounce rate.

6.Check Your SERP Ranking
You probably don’t need to be told to check your SERP ranking from time to time, but just in case,here’s a compelling reason why you should:A drop in rank might be the result of malicious intent.They used Google’s URL removal tool to remove Followerwonk from the web, and within 2-3 hours all Followerwonk URLs had practically disappeared from Google SERPs.For a full overview of your site’s performance, use rank tracking software to monitor your visibility.If you notice sudden drops, check your website’s crawl stats in Google Search Console and make sure your robots.txt is still set up properly.

7.Upgrade Your Security
Negative SEO might not be all that common, but cyber attacks are on the rise year after year.Make sure your software is up to date, you apply all security patches to your software, and your CMS software is equipped with powerful encryption to protect your users.Cyber attacks aren’t technically negative SEO, but they will have an impact on your SEO.Google flags compromised sites with a “this site may be hacked” line into your search listing,which will definitely warn traffic away.

Conclusion
Negative SEO is rare.Most of the time, Google is good at catching problematic linking behavior and curtailing it before it has an impact on your SERPs.That said, clever people are continuously trying to find ways to game the system.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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14th
JUN

Voice Search Will Forever Change SEO

Posted by peterzmijewski | Filed under Seo Techniques

Voice search is the fastest growing type of search, according to the keynote speech given by Behshad Behzadi at SMX West in March, Principal Engineer at Google Zurich.

Search Smarter Than Ever Before
Very few people type the way they speak, especially when it comes to search queries.When you type, you adopt a sort of stilted shorthand, so you enter something like “weather Paris” into your search bar.As programs like Google Now, Siri, and Cortana become more popular, and their programming becomes more refined, it’s increasingly important that search engines learn to interpret natural phrases.

Voice search is now capable of interpreting and responding to:

1.Spelling Corrections/Queries
If you ask Google to show you a picture of Wales, and you get back a picture of whales, you can then clarify, “W-A-L-E-S,” and a picture of the country will now pop up.

2.What’s Been Previously Said/Searched For
If you ask “Where is the Golden Gate Bridge” and follow that up with the queries “I want to see pictures of it” and “who built it,” Google is able to interpret what “it” is based on your initial search, delivering pictures of the Golden Gate Bridge and an answer on who built it.Alternatively,if Google cannot immediately answer a query, you can help it narrow down the answer through context.So, if you ask “How high is Rigi,” voice search may not respond,because it’s an obscure mountain in the Swiss Alps.

3.Context Based on Location
If you’re at a Convention Center in San Jose and you ask voice search, “How far is the airport from the Convention Center?”Google will understand that “the Convention Center” refers to your current location in San Jose.

4.App-Based Context
If you’re chatting about a specific restaurant in an app like Viber, you can ask Google to “Show me the menu.”Google will understand which restaurant’s menu you want to see based on context, and bring up a menu for that restaurant.

5.Context of What You See On-screen
Looking up a Wikipedia entry on Johnny Depp?You can ask voice search to “Show me pictures of Johnny,” and get back a smorgasbord of Johnny Depp photos, because he’s the “Johnny” you currently have on screen.

6.Context About You
It’s not hard to imagine how this could lend itself to making instant purchases, asking voice search to “Order me a large pepperoni and mushroom pizza from Pizza Hut” or “Show me blue jeans /Show me size 12 / Order me the pair from American Eagle.”

The Death of Short Tail Keywords?
Well, for one thing, we need to seriously incorporate voice search strategy into our websites,because voice search optimization is the future of SEO.That means doubling down on excellent content, written in a conversational tone.We also need to understand that people who type a query and people who ask a question into voice search are often after two different things entirely.

1.Focus on Long Tail Keywords
While I don’t believe that short tail keywords will ever disappear entirely, they do become far less relevant when we consider the natural phrases used in voice searches.We need to focus more attention than ever on conversational, long tail keywords.

2.Provide Context with Schema Markup
This HTML add-on helps search engines understand the context of your content, which means you rankbetter in normal searches, and you’ll be more relevant in specific queries made through voice search.

3.Optimize Your Site’s Microdata
Make sure things like directions to brick and mortar locations and XML Sitemaps are readable to visitors and search engines on your website.This is the kind of information mobile users and voice searchers will most often be after.

4.Add Pages That Answer FAQs

When voice searchers as a question, they typically begin it with “Who,” “What,” “Where,” “When,” “Why,” and “How,” and they’re looking for answers that fulfill an immediate need. To answer these queries, make a FAQs page and begin each question with these adverbs. Then answer them conversationally to appeal to voice search.

5.Do Keyword Research on Conversational Queries
Keyword research tools like Rank Tracker (disclaimer: my tool) will let you autocomplete queries using a keyword and a wildcard.Base the questions on the FAQs described above and look for commonly searchedlong tail keywords to figure out what questions you should be answering.

Where We Go From Here
I think a lot of us who grew up in an age where technology couldn’t talk back still have a certainstigma attached to talking to our phones when another human being isn’t on the other end.Voice search isclearly on the rise and we’d be foolish to ignore this trend in the SEO industry.It’s time to stop thinking linearly about only text-based queries, and start talking about how we can optimize for voice searches as well.Clearly, the future is conversational.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , ,

13th
JUN

SEO Power Pack: SEO Predictions for year

Posted by peterzmijewski | Filed under Seo Techniques

Changes in the SEO landscape are happening faster than you can say SEO.In year alone there have been as many as 13 Google algorithm updates, necessitating that a dynamic strategy be followed when it comes to search engine optimization.

Optimization of website for Mobile traffic
Optimizing your site on the mobile device is the single largest trend to watch out for and implement in year.With mobile searches taking priority over desktop ones, a responsive web design, a mobile sitemap and optimization of embedded images and videoare the primary need of the hour.It is also equally important that other than tracking regular metrics, mobile search metrics are closely tracked.

Optimizing your website for not just Google but other search engines well
While optimizing for Google is essential, it is also time to keep a close watch on the market share of other search engines.Several new developments seem to suggest this.With Firefox dumping Google in favor of Yahoo as the default search engine and Google’s deal with Safari drawing to a close, ignoring the other search engines is taking a myopic view of the search engine landscape.It will become increasingly important to optimize your website for engines such as Yahoo Bing,DuckDuck Go, to name a few.

Developing a ROI focused approach
While for long SEO Companies have focused energies on keyword rankings, it is time to change focus tothe return on investment being generated by your SEO efforts instead of just tracking the ranking reports to see in which keywords you rank on the top.Ultimately it is not the ranking on a specific keyword that will impact your business but the returns in terms of actual conversions and sales that your SEO campaign is delivering.

Rise of semantic searches
In fact the focus is increasingly shifting from specific keywords to semantic searches.The focus therefore has to be more on context than specific keywords as Google algorithms are changing.For SEO specialists, this means that instead of thinking about specific keywords alone, they need to think of the context of search, use of related terms, synonyms etc to ensure that they feature in search results.

Developing an effective social media strategy
At one time, social media was used by marketers to merely publish their content.Today, however, it is an important channel to engage with audiences.Social Media engagements can not only result in converting traffic to customers but also create brand evangelists who will in turn create more sales channels.

Building an Author Rank
In the past ranking of content was heavily determined by the site on which the content was found.Now,additionally, the writer’s authority and following play an important role in the ranking of content. It is therefore time to build on your author rankings for the content to enjoy higher rankings in Google.

“Earning” Links
If creating backlinks was at one time the buzzword, the focus is clearly on“earning” those links now. This is made possible by creating enduring relationships.This can be done in many ways, be it reaching out to influencers to seek their point of view or following them on social media.

Brand mentions and citations
A natural progression of “earning” links is the concept of citations and brand mentions.These go a long way in establishing credibility for your brand and are likely to be given increased importance by Google.

Investing in a secure website
With Google making a public declaration that they encourage all website owners to switch from HTTP to HTTPS and giving a small SEO boost to secure sites, it is clear that investing in a secure website isthe need of the hour.

Convergence of SEO, Social Media and Content Marketing
In year, more than ever before SEO departments will stop to work in silos.Instead there will be an integration of SEO, social media as well as content writing and marketing.SEO will be a strong component of the marketing mix driven towards brand amplification.

Negative SEO
On the not so positive side, negative SEO, damaging a site’s organic rankings is likely to be on therise and emerge as a threat to Google.Currently, Google treats negative SEO as a form of webspam with a Disavow Tool that allows site owners to request that certain low-quality links should not be taken into account in assessing the site.

Source:Mediasearchgroup

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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8th
JUN

International SEO: Ways to Scale Performance

Posted by peterzmijewski | Filed under Seo Techniques

The Internet offers brands an unprecedented way to reach their customers across borders and regardless of language or cultural barriers. Reaching different populations requires an understanding of whatpeople want in these different countries and then producing content to meet these needs.It’s not a matter of simply translating content into different languages, but of applying basic SEO principles of relevancy and localization on a global scale — while also ensuring technical SEO content is delivered in the correct language to the appropriate population.

Your international SEO strategy, here are some ways you can scale your practices to maximize your potential.

Understand demand variations from region to region
When completing a global search, you will find that even within Google, content types and SERP layouts will vary from country to country.For example, a particular keyword might trigger a Quick Answer in one country, but in another it will not.In each region, Google models its SERPs based upon local trends and interests to provide an optimal user experience.Different regions have different expectations frombrands within the same industry in terms of what they want to see before they make a purchase decision.As you develop an international search strategy,you must understand that ranking well for a particular term in one country does not mean ranking well for related terms in another.You must optimize locally and build content and user experience precisely for that local audience.Before taking any steps toward building an international search strategy,you must understand keyword demand and traffic within that country.

Build a global framework for your international SEO
As you create an international search strategy, you’ll find that incorporating technical aspects of SEO will be necessary.Primarily, you will need to employ hreflang tags.A hreflang tag is a piece of code that helps Google understand the intended language and country for your content.This will ensure your content is displayed in the right region.For example, a Spanish language site written for an audience in Argentina will not provide the optimal user experience for those in Spain because there are differences between the two countries in the vocabulary used, even though both speak Spanish.The hreflang tag helps to ensure that the consumer audience sees the content that has been written specifically for them to provide the most relevant and helpful experience.

There are three main strategies to ensure content is correctly marked with the hreflang tag.
*Place the tag in HTTP Header and ensure it is present on every page.
*Place the tag in the site map.
*Mark up the page itself.

Localize the content you create
Once you understand how to create the framework for your global audience, you must also create content for the region-specific site.Recognize that you do not want to simply translate content for one site word-for-word into another language.The content itself should be localized so that it appeals to the audience within the new region.This means creating content to reflect local search trends and interests and performing keyword research specific to each country.You also want to incorporate local vocabulary and slang, and work with native speakers to ensure your content resonates with those reading it.

Unify differing strategies
For an effective global strategy, you must bring together your global, local, and mobile optimizationstrategies.Rank countries in order of where you are most likely find customers.Use these rankings to help you identify priorities.Use your global framework to ensure search engines understand where to display your content to maximize your relevance to the intended audience.Your local and hyperlocal strategies will then guide your content creation process.With local keyword research and by working with a native speaker to identify regional dialects and vocabulary, you can then produce content that appeals to the local audience.Finally, make sure your content is available for users on mobile devices.Globally, mobile now outpaces desktop, and in some regions, it represents a large segment of the population.

Measure your results
As with all SEO strategies, expanding globally requires you to take careful measurements of your progress.You can use the information from your metrics to see where you still need to improve and build a more effective international SEO strategy.

*Take measurements of your presence and ranking in different countries before, during, and after you implement a concrete global strategy.This will allow you to clearly see your progress throughout and narrow down potential areas for improvement.

*Track your page rankings to assure pages rank correctly in each country.Errors with your hreflang tags and keyword rankings, such as ranking a term common in the US in the UK, can reduce your relevancy to the local consumer base, ultimately hurting your rankings and ability to engage prospects and leads.

*Measure success and impact of alternate digital channels, such as the Twitter account for a particular country.

*Consider the potential for PPC when expanding into new markets.When you begin your international SEO efforts, it may take time to gain high rankings for your site.Using PPC can help you gain traction in a new territory.Measure your success with these efforts to better understand search behavior andconversion rates in new territories.

Source:Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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6th
JUN

Few Areas to Deliver Big Results in E-Commerce SEO

Posted by peterzmijewski | Filed under Seo Techniques

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible.How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products?How are you going to perform keyword research for the millions of different keyword combinations your products might rank for?Because of the large scale of many e-commerce sites, traditional SEO tactics may simply be too time-intensive or tedious to make a top priority.On top of the time commitment that would be required for traditional SEO, e-commerce sites tend to present a unique set of SEO hurdles that need to be addressed.

From our work with e-commerce clients, we’ve identified five areas for e-commerce SEO that can lead to strong organic traffic and revenue growth:

1.Site indexation
As mentioned above, crawl budget is a crucial consideration for large e-commerce sites.All of the on-site optimization in the world won’t help your site if Googlebot and other crawlers aren’t finding your content in the first place.There are a few tactics you can employ to improve your site indexation.One is to review the number of 5xx server errors your site returns in Google Search Console.Google Webmaster Trends Analyst Gary Illyes recently wrote a blog post on crawl budget in which he specifically directs webmasters to pay attention to the number of server errors in the Crawl Errors report in Search Console. This is because a large number of server errors or connection timeouts generally indicates poor site health.It turned out that a lot of discontinued products were still being included in sitemaps on the site, even though the pages were removed,which meant that Google was continuing to waste valuable crawl budget on products that were no longer in stock.Ensure that your sitemaps are dynamically updated to reflect the arrival of new products and the discontinuation of old products.

2.Main menu navigation
Though main menu navigation is important for internal linking and SEO in general, it takes on a renewed level of urgency for e-commerce sites.The pages identified in your menu are the ones most likely to be indexed and ranking in search results, especially since that menu will appear across hundreds of thousands of pages. The value of internal linking in main menu navigation is amplified for e-commerce sites.One way to capitalize on this menu navigation opportunity is to use secondary navigation options. Home Depot is a prime example of this.Their “All Departments”menu only includes their 17 most general product categories.However, when you hover over each category, it expands to secondary options within that category (and even tertiary options beyond that).

3.On-page copy for category pages
Many webmasters think it’s okay to have product category pages that merely list the available products and are otherwise devoid of page content.I hate to be the bearer of bad news, but it’s not.Just listing products on a product category page provides almost no indication of what that page should rank for in Google.Crawlers like to see textual HTML content on a page to help understand what search results the page should appear in.Even something as simple as a two-paragraph description of the category provides crawlers with indexable content that gives you a much better chance of ranking in search results.It doesn’t matter if the content is at the top of the page or the bottom, as long as it’s visible to users and to crawlers.

4.Product schema
While there are many helpful uses for Schema.org structured data, quite possibly the most helpful SEO use of structured data is for Product schema.Google puts a lot of emphasis on product schema,especially for e-commerce sites.In addition to appearing in similar items searches, proper use of Product schema can make your products stand out in search results.Google will display a variety of structured data elements from Product schema, including price, star ratings, availability and more.You can see in the example below how Wayfair uses this markup effectively to increase their product visibility in search results.If possible, dynamically update your Star Rating field when customers leave new reviews on your products, as this adds more credibility to your schema and makes it likelier for Google to display your ratings.

5.URL structure
When it comes to URL structure, the best solution is to keep your products as close to the root folder as possible.Although it may feel more logical to have your products several directories deep (like www.example.com/products/stuff/things/thing-1), you’re not going to want to adopt that system.Longer URLs mean that searchers don’t see your actual product name until the end of the URL, which can sometimes be abbreviated or clipped in search results.If you look at almost all major online retailers, you’ll see that their actual product listing pages are rarely more than one to two folders away from the root directory.It’s okay to include longer parameter strings after the product folder, but make sure that product name is visible in the URL for search results.

Final thoughts
By employing these five tactics, we’ve seen some noticeable SEO progress for our e-commerce clients. Here’s one client we’ve been working with since October 2016.E-commerce SEO can have strong effects on your or your client’s online revenue, and the five tactics outlined above are the best way to get a jump start on that SEO progress.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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