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11th
AUG

Link Building That Doesn’t Suck

Posted by peterzmijewski | Filed under Seo Techniques

Even if you’ve never done much SEO, you’ve probably heard how much link building is involved with the strategies.Link building has been (and is) a part of nearly every SEO strategy, but that doesn’t mean that every link carries the same value – or that the strategies to attract links have stayed the same all this time.Link building, as a strategy, began in the late 1990s,coinciding with the advent of Google.In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine.The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link building offenders.In the early days of SEO, it was the quantity,not quality of links that mattered.“Link building” consisted of mass spamming and buying of links, online directory submissions,building bad links,mass commenting on sites and blogs and using automated link bait.The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since).One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts.

How NOT to Build Links

Let’s start off by identifying link building strategies that can get you into trouble, either with other websites or worse, with Google.

SPAM Commenting on Blogs or Forums
In the past, commenting on blogs and forums solely for the sake of building links was the norm.The reality, however, is that many blogs and forums have little or no link value.Therefore,building links via this method will do nothing to boosting your website’s ranking.This is not to say that you should avoid commenting on blogs or forums.You just need to do it with the sole intent of providing useful, valuable content to your people who are your potential community.

Directory Submissions
What was once the iconic go-to for SEOs is now a website’s nightmare.Directories don’t provide the link value that was commonly thought. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines.

Low-Quality Guest Blogging and Article Submissions
Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time.Google’s updates have targeted and devalued this kind of poorly written content that provides no value to web users.Whether it appears on a website, a blog post, or a submitted article, low-quality content will never make it to the top of the rankings.

Infographic Links
SEOs have tried many ways to sneak in links.One of the more creative ways was to embed a link into an infographic.When people would copy the infographic because they liked it, they were also copying links.Widgets were also used this way. No one appreciates them.

Paid Links
The biggest and most obvious “no-no” is the buying of links. You should never pay for a link.

Link Building Tactics That Don’t Suck
Link building is still an effective way to up your website’s SEO and improve is search ranking.As opposed to the unethical link building efforts that could get you into trouble, these effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales.This isn’t really about link “building” so much as it is link “earning.

Content Marketing
Good link earning begins with quality content that provides value to your potential customers.While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it.This isn’t just a one-time thing,though.You also need to be consistent in producing quality content.Regular, fresh content will keep people interested and will add to your brand’s online authority.

Write Quality Guest Blogs for Post on Relevant Sites
Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog.When asking,it is important that you mention the value that your blog post will bring.This also needs to be more than an attempt to get a link from their site.This should be seen as a relationship.As you work with these potential guest post sites, you should be able to offer lots of value.

Competitive Link Building
If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit.

Interact and Engage in a Community
The internet is full of social media hubs, forums, blogs and online communities dedicated to any and every industry.Find those online hubs specific to your industry and contribute to them,voicing your expertise.Remember that the reason that you’re engaging in these online platforms to provide valuable information,not build links.

Encourage Interactions and Sharing
Share your content on your company’s social media channels and other online properties.Get creative and repurpose your content into different formats like videos, slide presentations,etc.Link building is still an important part of your company’s SEO strategy.Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information.

Broken Link (Re)Building
An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from.Your first step is to look for broken links on pages that interest you.After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience.If your company hasnot done any link building, or has been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power.The best link building strategies take more time and effort and are focused on building relationships and providing valuableinformation, not gathering the most links possible.

Source:Seo.com

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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10th
AUG

Mobile SEO: Some Best Practices to Follow

Posted by peterzmijewski | Filed under Seo Techniques

If I don’t have an app for anything I need, I’ve definitely got my browser.And if the website isn’t loading on my phone in 20 seconds or less, I’m bouncing.There are a few other things that get under my fingernails as far as browsing on a mobile is concerned, which got me thinking about exactly what marketers need to do to ensure their mobile sites are fully optimized for the users experience.

Mobile SEO: How Do You Get There?

Build in Responsiveness:

It’s what I’ve already mentioned briefly above.If your digital strategy has only recently begun to incorporate mobile browsing, responsive web design for mobile or responsiveness needs to be front and center as far your priorities are concerned.Have you built in the capability for your site to detect varied screen sizes and adjust the layout accordingly? For the uninitiated, best mobile websites is the responsivewebsites do away with maintaining the same website on multiple URLs.Your site has just the one address and regardless of whether it’s being accessed on a smartphone, a tablet, a “phablet” or really big monitors, it’s the layout that does all the work.

Kill the Content Overload:

The golden rule of digital marketing is to optimize the user experience.And great user experience is not the love child of pages loaded with heavy media files and ads you wouldn’t show to your audience anyway.For example, we all know that most mobile browsers don’t support Flash videos.(If you don’t, then I know your web designer does!).And if, under all conscious awareness, you still go ahead and embed a Flash video that your mobile users can’t access?That’s just bad juju,man.

Necessary steps in Mobile SEO optimization

Minimize Your 404s:

This is a pretty dreaded number in my book.Because, if you have a mobile site,  and your users are trying to access you from an unrecognized device and they still get sent to your 404 page, then I don’t even know what to say to you.This one’s right up there with the Google bot Mobile errors where you’re stuck in an infinite loop of “uncrawlable” mobile sites.

URL Configuration:

In the mobile url best practices if moving everything to one URL isn’t possible, do you know what you have to do to in order to ensure Google understands the link between your desktop site and your mobile site?

Get Analytics on Your Side

There’s always a whole gaggle of data coming in that can easily become a bunch of garbled statistics if it isn’t viewed or understood with the right lens on.It’s a good thing we’ve got Google Analytics to help out us lesser mortals.I know in the mobile seo best practices i haven’tsaid a word about keyword optimization and there’s a reason behind that.There’s a lot more to be covered with this ever-evolving realm of SEO, but that’s why we break up our content into segments.In the meantime, if you’ve enjoyed this post or feel we should have added more to thecontent, feel free to leave a comment below or share your thoughts on our Twitter account (@tech_magnate).

Source:Techmagnate

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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4th
AUG

Most Recommended SEO Tools

Posted by peterzmijewski | Filed under Seo Techniques

A well-optimized website is a hard nut to crack as Google has been updating its algorithm way too frequently, thus making it all the more difficult to get your company or your client’s listed in the top SERP’s.

*Current status of the website
*Technical issues
*Quality of the content
*Social signals
*Removal of algorithmic or manual penalties
*Effective reporting

Hence, it is vital to get hold of the right SEO tools in order to perform advanced SEO analysis for higher ranking and better visibility.But, with so many tools and even greater number of reviews on each of the SEO tool, it can get a little confusing and time-consuming to choose the best ones.Here’s a comprehensive list of the top paid SEO tools available to manage day-to-day tasks related to website optimization.

SEO Tools List

1.Moz

Are you looking for ways to simplify the black-box process of SEO?Choose Moz. It is a suite of tools which collates and sorts data on inbound marketing at one place.Also, it is not only difficult, but also very time-consuming to find all the issues manually; hence Moz can be utilized to lay your hands on data related to traffic, rankings, social links, content and brand- all at one place.Some of the most recommended tools in this suite are:

*Get Listed
*Open Site Explorer
*Fresh Web Explorer
*Rank Tracker

By using Moz, you can accomplish the following tasks:Points out website errors, missed conversations, and SEO opportunities for you and gives direction in terms of what is to be done next.Allows running up to five campaigns simultaneously which accommodates tracking of upto 300 keywords.Rank tracking and competitive analysis let you gauge your position for top keywords in comparison to your competitors

2.Screaming Frog

Screaming Frog tool presents all the data in the format of an excel sheet, thus making it easier to scrutinize and analyze data.This reduces the workload and saves time simultaneously.Screaming frog allows for these tasks to be done quicker and this SEO Spider further allows for the export of key onsite elements such as Url,page title, meta description etc.By doing so, it allows for common issues encountered by SEO to be easily spotted and dissected.It analyzes data and places them in tabs which keep the SEO professional from missing an issue such as that of a duplicate page.

Duplication Alert SEO Tools
Most of the times, Google Panda filters find out duplicate content on a website, thus leading to penalty.

3.Copyscape

Plagiarized or sometimes even similar content on your website not only affects your Google ranking negatively, but also make it uncrawlable when Googlebot revisits your website to find unique content.Further, copied or similar content can get repetitive, thus making your visitors lose interest in your website sooner or later.Copyscape is a great option to make sure that only original and valuable content gets published on your website.You just need to type the URL of your website and Copyscape will show you the web-results wherever your content might havebeen copied.

SEO Tools Backlink Analysis
In order to secure your data against Penguin penalty, the following tools will help you in strategizing link-building, profiling backlinks of your competitors among many other useful functions.

4.Link Research Tools

A combination of 93 SEO tools, Link Research is a big data SEO toolkit which provides accurate data in real time.Some of the data sources which are a part of Link Research are Majestic SEO, SEMRush, Moz etc.among many others.Whether it is about quick backlinks or in-depth competitive landscape or research for high-quality link prospects, Link Research is an answer to all your SEO-related needs and queries.

5.Ahrefs

Ahrefs is mainly used for site exploration and checking backlinks.The tool utilizes an index of live links for providing SEO data.The suite comprises SEO Report,Domain Comparison, Site Explorer, Backlinks Report, and Batch Analysis.It is also useful to find out sites that have been penalized in the past.You can also monitor the new backlinks that you have gained a day before or even after 60 days.Anchor text density, lost or broken links, exporting link data for a Google Penguin audit are few other areas where Ahrefs proves to be extremely useful.

6.Buzz Sumo

The need of the hour is to come up with fresh and engaging content every time you choose SEO to make your present felt in the digital arena. With Buzzsumo, all that’s possible at just a click of a button.This tool shows the most shared content within a particular span of time and lets you write on topics which are most likely to be shared by visitors.

Below are some of the features of BuzzSumo:

*Allows real-time conversations on trending issues
*Shows relevant third-part links that can be shared on social
*Shows most shared content on Facebook, Google+, Twitter, Linkedin and Pinterest
*Shows the list of most shared links on a particular topic/keyword/ category.
*Provides useful data (such as PA, DA, number of followers, retweets etc.) for target influencers
*Real-time updates on your content marketing efforts
*Detailed content analysis report
*Domain comparison report to be on top of all the information about the content being posted by your competitors

Top SEO Tools For Getting Success in Social Media/Platforms

7.Social Mention

As a social media search engine, social mention aggregates the content generated across the web into a single stream of information.Social Mention monitorsmore than eighty social media websites which include Twitter, Facebook, Youtube, Google, etc.The tool focuses on blogs, videos, comments, bookmarks, events, etc.It tracks and measures the general sentiment and feedback about any new product or social issues.By tracking and monitoring keyword mentions, it helps in comprehending the latest trends relating to your company or any product.Social Mention gives the idea of brand reach, and the ‘sentiment’ factor gives us the broad idea about the positive or negative image of your company.

SEO Tools for Competition Analysis

8.Compete.com

Compete.com is the one stop solution for all the SEO data collection requirements.Compete.com also delivers the following four premium features that will make you stand out in the market.

*Reporting Tools which have been specially designed to let you have an access to the exact metrics and spend more time in generating useful results, rather than exporting data.

*The best tool to manage customer engagement efficiently along with the opportunities to tap potential customers.

*‘Search share’ feature which lets you know the difference between paid and free clicks.Further, you also get to know about the right keywords to use to make your brand more successful on the digital platform.

9.Similar Web

This is a web-ranking tool which utilizes the vast clickstream data which comes from their browser plug-ins.A tried and tested market intelligence platform, it offers options for an in-depth web analysis and industry analysis to make your SEO strategies even more streamlined with the current changes in SEO business.The first feature shows maps your performance against the traffic and engagement achieved by your competitors.Total number of visits, bounce rate, time spent on a page or a website and page views per visit are some of the metrics shown during web analysis.Further, SimilarWeb lets you see the paid, organic and trending keywords used on a website, which is useful for improving both SEO and PPC services.

10.Raven

A preferred choice of companies offering both SEO and PPC services in India and abroad, Raven is an all-encompassing solution to SEO research, link-building,backlink reporting, campaign management, social media metrics, competitor analysis etc.Further, it also helps in defining new geographies, adding meta-tags and dash-board customization.This internet marketing software has 30 tools which collect data from diverse sources including Google Webmaster Tools, Google Analytics, Google AdWords, Majestic SEO and Moz to provide a detailed report.Moreover, this package of effective SEO tools works with a single platform to execute campaigns for several numbers of clients and websites.

Source:Techmagnate

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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2nd
AUG

SEO Trends and Tricks For a Better SEO Planning

Posted by peterzmijewski | Filed under Seo Techniques

If you want to improve your site’s SEO, start with these tips and tricks to keep up with the new and latest trends in SEO.

Here are some SEO tricks to boost your SEO ratings:

1.Mobile Marketing Is Major
It’s about time you take mobile use into consideration with your marketing campaign.With a large number of web users accessing social media and web pages through mobile devices like smartphones and tablets, it’s time you should optimize your efforts, so they can be effectively viewed and used through these mobile devices.Make sure your site and all landing pages can be easily accessed with a mobile device.Also, make sure that the loading time for these pages doesn’t turn away your mobile users.While patience is already limited, these handheld devices encourage even faster routing and loading, and when something is going to slow users are more than ready to exit and look elsewhere for their purchasing needs.

2.Social Media Makes An Upgrade
Your social-media accounts and posts on these outlets will now perform better in search engines.Now, when your write posts to publish on these social networking sites, keep in mind the new uses for SEO rating improvement, and try to compose posts with quality content, keywords and attention grabbing parts.These are the types of social media posts that will perform best in search engines.

3.Location, Location, Location
GPS services have a lot more to do now than to just help give us driving directions.They can help marketers like you target the leads you want and find the SEO ratings you’re looking for.Depending on the region you are marketing for, it can help you reach the leads you want to bring up your ratings.It will also help you find the best keywords and strategies to improve your local SEO, which can help you gain attention in your area, and around the web.

4.Work On App Store Improvement
If you can work to improve the in-app functions and gain visibility on the App Store, it will simultaneously improve your SEO rankings.To do this, work to make your app stand out, and make it unique enough to be a desirable and necessary app that users will be likely to download.

5.Add More Videos To Your Marketing Campaign
Videos are a great way to attract leads with engaging clips.But with more videos posted on your site and on social media pages, you can receive more attention on search engines.Search Engine Rating Pages take into consideration the amount of content and the different kinds of content posted, such as videos.Based on these rankings, your SEO can see major improvements with the videos you continue to post.

6.Keep Linking It Up
Some things go out of style easily, but link building for SEO improvement is not one of them.In fact, link building is as important and crucial as ever.But the key to building links that will boost SEO is to focus on creating quality partnerships and links and worry less about the number of links you create. One quality link will perform much better than a dozen ineffective links.Spend your time focusing on the links that matter.

7.Content A Major Priority, As Always
We have all heard the cliché in digital marketing, that “content is King.” But is it still a cliché if its true?While so much continues to change and improve in the online marketing world, some things remain constant, just like quality content.Well-written content will always help your site gain visibility online, and will aid to your complete reputation.With easy to read, knowledgeable and interesting content, your business is sure to attract the attention of leads, and keep the ones with real potential around long enough to gain some sales.Ultimately, your content can make or break your SEO ratings. So keep up the quality content and you’ll see improvement in your SEO ratings.Keep up-to-date with the latest SEO trends to improve your search engine rankings.To sum it up, focus on your mobile marketing campaign, improve all the different types of content on your site and on your social media pages and keep up the quality of your efforts to boost your SEO.

Source:Techmagnate

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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31st
JUL

Important SEO Ranking Factors For This Year

Posted by peterzmijewski | Filed under Seo Techniques

SEO Ranking factors have always been a cause of concern for the SEO professionals.It’s partly because ranking factors keep on changing with the periodic algorithm updates rolled out by the search engines.So, in order to ward off any confusion, we have identified 9 most important SEO ranking factors for the year 2017.These are given in no particular order, as any of the factors can be critical for SEO ranking.

Content
Content- the king of all factors still reigns supreme and would continue to be so in future.If your campaign is not supported by quality content, you’re at a higher degree of risk compared to your competition.

User-friendliness
Similarly, Google adds great value to user-friendliness, such as site navigation, site architecture and absence of low quality content that serves no purpose other than linking out to other pages in the website.

Quality Backlinks
Google still values quality backlinks as important ranking factors.Be it social media or the mainstream media such as news sites such as Forbes, CNN and Newsweek etc., backlinks from reputed websites and popular blogs always add to your credibility.

On-page SEO
Local SEO optimization and page titles are very important ranking factors as they provide more “reference” about your products and services.

Source:Techmagnate

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , , ,

28th
JUL

Building ROI-focused SEO strategies: A framework

Posted by peterzmijewski | Filed under Seo Techniques

Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst,totally unengaged with wider business performance.Google’s Avinash Kaushik writes excellently on a customer-centric framework for thinking about how individual digital marketing channels can feed into a unified strategy that ultimately drives new customer growth: surely the key goal of any business.

Start with growth: Kill brand!
Before thinking about attribution or STDC, let’s consider SEO fundamentals.If we include brand terms in our assessment of performance, we are looping in all sorts of other marketing activities which we should not be taking credit for.So: filter out brand.Even with no TARDIS-delivered historic data, we can at least take the last 90 days percentage brand rate and remove an equivalent percentage from the organic traffic coming into our website as a starting point for the current generic performance delivery.From there, we can measure the improvement in total click volume from generics over time and apportion that across ongoing organic traffic performance.This will essentially measure incremental improvement from our start date that is delivered by generic term performance improvement.Step one, complete. We have objective measurement of overall improvement in organic performance excluding brand.That means any remaining performance improvement comes from activity you would expect to find in a solid SEO strategy: content adjustment, ranking improvement, SERP click-through rate improvement,etc.

Take it to the bridge revenue
Now that we have a moving objective view on organic performance, we can map back to revenue in our analytics package of choice.I’d like to assume all sites have well set up, fully tagged, e-commerce enabled (or revenue-attributed) event tracking in place.If that’s not the case, take an action and get on it!Mapping to revenue should then be easy.Next, we should take into account any costs you are incurring with your agency.A simple ROAS — (Revenue – Cost) / Cost) —approach is to take our generic-only tracked uplift and compare it back to your agency cost at whatever rate you wish.Typically, it’s worth assessing this weekly or monthly.Higher frequencies are useful for higher spends.So in simple terms, think of your ROI calculation as (Profit – Cost) / Cost, a subtle but important difference required to ensure you are drivingprofitable growth.

Finally: Build in attribution
At this stage, you are exporting web analytics data that is showing incremental organic improvement mapped to generic growth, and you are looking at reporting that maps from keyphrases to their revenue delivered with an ROI calculation on top to show if you are picking the right battles.Now it’s time to improve our accuracy by removing our SEO silo and allowing ourselves to fit into the full, multi-channel, customer conversion path.If you are serious about attribution accuracy, there are limitations to Google’s approach: It doesn’t easily ingest non-digital marketing data silos to reflect the true attribution picture, and of course Google Analytics (not to mention Omniture) are built on sessions rather than customers. So there is an approximation there.If you want to get serious about AI analysis that is truly granular to individual customers, then you have just shown interest in my favorite topic, and I’d be glad to chat about the latest tech in that area — and indeed, that seems like a good subject for future columns!

Final thoughts
The above approach, which doesn’t require cost-prohibitive solutions, is a very solid framework for achieving objective SEO performance measurement, mapping that measurement to insight, and integrating the wider customer journey using sensible attribution choices.It’s fit for all but the largest businesses and will give you insight that’s leading edge about where to focus your SEO efforts.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
JUL

What Is An SEO Specialist?

Posted by peterzmijewski | Filed under Seo Techniques

In the SEO industry, however, communication and clarity are important.Hopefully, I can clearly answer the question: “What is an SEOSpecialist?”Search Engine Optimization (SEO) helps people find products and information on search engines like Google and Bing.An SEO specialist, then, researches and analyzes the trends and best practices online to develop and implement strategies that improve search results.The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines.Search engines, however, are always changing.And SEO specialists have to keep up.Let’s think about what exactly we mean by this. Consider, for example, a search for the keyword: “SEO.”That’s right.Currently, there is only one agency showing up in the top ten organic results.Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services.So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for.An SEO specialist needs to be able to spot these trends, understand what they mean, and develop strategies that work within them.(Inour case,we’re working on a massive guide to SEO that will be published soon.Stay tuned for that.)

Doing the Job

There are literally hundreds of factors that contribute to your final rankings.On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet.Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic.Optimizing your website for search engines involves being aware of these factors and implementing the right strategies.However, as the search engines change, an SEO can’t rely on the same old activities forever.Modern SEO is about so much more than keywords and meta tags.

There are a lot of factors that an SEO specialist must deal with, and that means they need a wide range of skills.If we were to break it down to the basics, though, you could say that a specialist should understand:

*Why links are important
*What can be done on-pageto help a webpage rank
*What can be done off-pageto make a webpage rank
*Why content marketing is critical to any online marketing push
*How social media provides value
*Whether Pay-Per-Click marketing is worth it
*How to take advantage of emerging trends like video SEO

The daily routine for someone working in SEO could include a combination of any of these activities, which means that a true specialist has to have a broad skillset and be willing to always learn more.

Source:Seo.com

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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26th
JUL

Expect From Your SEO Company

Posted by peterzmijewski | Filed under Seo Techniques

You’re tired of how slow your business has been going.You know you offer a useful and valuable product to customers, but you haven’t seen the success you expected.You decide to invest in making SEO and online marketing more of a priority.After doing the initial improvements yourself,you realize you have the budget, but not the time to devote to internet marketing.You want to be sure you made the right decision in the SEO company you selected.It is important to keep an eye out on how committed your SEO company is to your business.Every SEO company is going to approach your situation differently, and it’s important to know what they’re doing along the way.Positive SEO results take time to be noticed and seen.In fact, in a Google video, it was mentioned that it takes 4 to 12 months, on average, for any kind of improvements in your website to start having an impact on your search engine results.If you start seeing better than average results in 1, 2 or 3 months you need to know if it’s because there’s not much competition in your industry, or if your company is using questionable methods to produce fast – but unsustainable – results.On the other hand, if you have to wait for over a year to see results, you should take notice and investigate what your company is actually doing.

An Introductory Meeting

Once you selected an SEO company to oversee your business’s internet marketing activities, you should have an introductory meeting either in person,conference call or via video.In this meeting, you’ll be introduced to your account manager and team.They’ll use this opportunity to ask you additional questions about your business and your marketing and SEO goals.They will outline their processes and state their pricing.It’s also important to remember that the sales people you previously worked with were likely giving you generalities and some likely strategies.Once your team has a chance to take a closer look at your website, they may have some different suggestions and strategies.This initial meeting is a great time to reconcile any differences between what the sales rep initially suggested and what your specialist has determined to be the best solution.This is where you also get to ask additional questions or express any concerns that you’ve thought of.Be sure that you come into this meeting with a list of such things and make sure they can answer them all.

Initial Website SEO Audit
The turnaround time for a website SEO audit will depend on the size and complexity of the site.Websites with many pages, for instance will take longer than a website with just a few.Someone from your SEO team will call to discuss the results of the audit, this should be the person directly managing your account.He or she will clearly explain their observations,suggestions and concrete next steps that need to be taken. The more interactive these calls the better.The account manager will either walk you through a screen share of what is being discussed and how to implement the suggestions, or a conference call will be done with your team.Depending on the type of contract you have with your company, you will either receive an email with the report and the account manager’s notes and step-by-step directions on how to implement changes should also be expected.Or, if you’ve given more website access to your team, they can implement the changes for you.

Regular Communications and Check-Ins
A good, reliable, reputable SEO won’t just dump you with a list of “to-dos” based on their website audit findings.Your account manager should also always be available to answer any questions you may have.You should expect regular reports to let you know how things are going.They will want to keep you in the loop by being transparent about their strategies and activities.Throughout the course of your contract, your account manager will let you know of any changes or anything that doesn’t look right.He or she will also work with their team to troubleshoot and fix any issues that come up.

Conclusion

You’ll know you made the right choice if your company is willing to speak with you clearly about their strategies, perform a detailed audit to establish a baseline for your campaign, and maintain ongoing communication over the length of your contract.At SEO.com, we’re committed to your company’s success.We are a reputable, all-inclusive internet marketing agency with expertise and knowledge in the fields of SEO, marketing, web design, web development, social media,PPC and content strategy.We know that SEO is not one dimensional nor is there a quick and easy SEO fix.

Source: Seo.com

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
JUL

Using AI in SEO to Improve UX

Posted by peterzmijewski | Filed under Seo Techniques

Search engine optimization (SEO) is a term that gets thrown around a lot.It is no longer a hip, mysterious thing.Many people know what it is and numerous large companies already have a well-developed SEO strategy in place.It has become so commonplace that the term no longer holds much weight nor evokes excitement.Everyone already knows about keywords and their use in title tags, meta descriptions, content and the like (even if they don’t know how to use them as effectively as possible).At the same time, it’s all too easy to get bogged down by cost-per-click numbers, conversion and bounce rate percentages, total revenue raised and seconds people stay on each page of your website using a plethora of tools.That’s where artificial intelligence (AI) is slowly coming onto the SEO scene.

Artificial Intelligence and SEO
Data and data analysis are vital in establishing and managing an ever-changing search engine optimization strategy.To disregard data would be to purely trust and rely on the whims of the almighty Google and its constantly changing algorithm.To rank well in search results, your SEO strategy would merely adjust and conform to the techniques and procedures that align with Google’s search formula, de-emphasizing the needs, wants and opinions of your targeted audience.As mentioned before, search engine marketing heavily relies on number crunching.All the analytics tools out there are handy, but the human brain can only process so many of the stats.The usefulness of the data from these website analytics tools can be maximized with the number crunching power of artificial intelligence.Just think if your SEO strategy could be even more refined and yield even better search ranking results.That can be achieved with using AI.AI has been used in digital marketing for many years.Artificial intelligence has armed marketers with the ability to gather ad targeting data, identify cross-selling audience segments,determine the effectiveness and relevance of content and analyze the emotional impact content has on a target audience.

How AI SEO Works
Artificial intelligence utilizes super computers to analyze data.These machines don’t have emotions nor can they read, see or respond.While AI can take the bulk of the data analysis off your shoulders, it is still your job to provide quality, valuable, interesting content.Although, it has to be said, artificial intelligence can help you come up with content for your website.AI uses analytics data to construct and analyze patterns in your website visitors’ interaction and experience with your site.The insights generated and analyzed with AI yield a list offuture user engagement site behavior and recommended action items to best serve users.AI can even help carry out some of those action items.The super computers of AI have the ability to execute the more technical action items such as coding, which greatly reduces the need for humans to code software and saves huge amounts of time and money.

What AI SEO Software is Out There?
AI is not heavily used in SEO because there are currently very few options.To achieve the heightened SEO results offered by artificial intelligence, you can either utilize AI software tools such as SEO Powersuite and Muncheye (just naming a couple that are out there and this should not be taken as a specific software recommendation), or make the hefty investment of purchasing a multi-million-dollar super computer.

User Experience and SEO
Artificial intelligence not only benefits your business by supporting your efforts to rank in the search engines, it helps you better analyze and understand your website’s visitors.This allows you to offer them a better experience on your website.Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable.The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate.To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users.Now, your web developers can do all the ethical SEO best practices out there to get your page to rank highly in search results, but if users don’t have a good experience on yoursite, all your efforts will be in vain.

How to Create a Good User Experience
You don’t merely want people to see your website.You want them to visit it, spend time on it and take the desired actions on it.You can do that by offering a website that people enjoy and find useful and valuable.On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site.

Some specific action steps you can take include:
*Optimizing your website for both Google and web users.
*Making your site easy to navigate.
*Creating relevant, useful, valuable content.
*Featuring an adequate number of high-quality links.
*Developing a responsive design.

Using AI to Develop Your UX
Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics.This, in turn, can be used to design a better user experience.As Google continues to prioritize the user experience in its algorithm, this data can become critical.It’s one thing to provide a list ofitems that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience.As more tools become available that employ some form of AI, we’re going to see a lot more SEO strategies that rely on this level of analytical prowess.

Source:Seo.com

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
JUL

Using Natural Language Queries Can Get Google Analytics Data

Posted by peterzmijewski | Filed under Seo Techniques

Untitled-design-17-760x400Retrieving the Google Analytics metrics you care about is now as easy as asking for them using natural language.

Google has rolled out the ability to navigate Google Analytics’ interface by typing queries into a search bar. Queries can also be entered in the form of a voice search.

In fact, this new feature uses the very same natural language processing technology used in Google Search. If you don’t see it now, you will eventually see it in your GA dashboard over the next few weeks.

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You’ll know when you have access to this feature because there will be a new “Intelligence” button in the GA dashboard. Click the button, or tap the icon on mobile, and start entering queries.

“The ability to ask questions is part of Analytics Intelligence, a set of features in Google Analytics that use machine learning to help you better understand and act on your analytics data.”

Analytics Intelligence has been developed as a way to enable those who aren’t fluent with Google Analytics to access and take action on the data in their GA account.

Users can more easily take action on GA data thanks to new automated insights. Automated insights will alert users towards recent dips and spikes which may require further investigation. In some instances, these insights may even provide specific recommendations for improving key metrics.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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