Google has announced new upgrades for its iOS app, designed to create a faster mobile experience.

As part of the updates, Google says it has cut down on loading times and is rolling out AMP content on the Google iOS app.

In addition to a faster experience, the Google App for iOS will also get sports highlights within Now cards.

“When you get a card with a sports highlights, just tap the play button and watch it right from the app,” writes Google’s VP of product management, Tamar Yehoshua, on the Inside Search blog.

According to Google, whether or not iOS users notice the accelerated speed of their searches and load times, the updates will save them a combined 6.5 million hours in the app this year.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.