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Google is Introducing New Airline Price Tracking, Hotel Search Filters, Deal Labels

Posted by peterzmijewski | Filed under Social Media Marketing

Google has said that mobile visits to travel sites now represent 40 percent of total travel traffic. Responding to this shift in consumer behavior, Google is introducing a range of new mobile hotel and flight search tools.

Mobile users will also see new deal labels when a room rate is below traditional price levels. This is similar to a feature that Google previously offered with desktop hotel search results. The company will also provide money-saving “hotel tips.” They appear to be based on travel date flexibility:

We may show Tips to people when they could save money or find better availability by moving their dates slightly. For example, you may see a Tip like, “Save $105 if you stay Wed, Jul 13 – Fri, Jul 15.“

Finally, Google will now offer airfare price tracking. Users can track fare changes on specific routes, airlines and dates. Travel searchers will then receive email alerts and Google Now notifications when prices “either increase or decrease significantly.”

Starting now, these changes will roll out first in the US and later across international markets.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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