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Most Attractive Employer in the World

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Universum has also released their global talent attraction index and found that, in evaluating the preferences of 160,000 career seekers in the world’s 12 largest economies, Google comes out on top. Study participants are students with either business or engineering backgrounds. Google placed first in both categories.

Other tech companies to rank high in the Global Top 50 Business index: Microsoft (6th), Apple (9th), Sony (11th), and IBM (16th). Google has led this category for three years in a row.

“The talent market for business career seekers is being dominated by the professional services firms, known for being great places to launch a career, and by companies that offer a new working culture in a dynamic environment. For the last 3 years we have been seeing Google leading the pack and it will take a strong player with a clear talent strategy to steal this number one spot,” said Lovisa Öhnell, head of Research and Consulting at Universum.

In Engineering, Google stayed on top, while IBM bumped Microsoft out of second place. Also in the top 10: Intel, Sony, and Apple in fifth, sixth, and seventh, respectively.

“The software industry is highly dependent on its human capital, hence the efforts to attract and retain the brightest minds in the world. There’s a new working-culture paradigm today – the relaxed & creative office – and part of it we owe to this industry,” said Carlo Duraturo, Global Account Director at Universum.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing Guru he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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