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Nearly seven years after launching, Pinterest is making its first paid search product available to more advertisers.Pinterest search ads will include keyword campaigns, shopping campaigns, targeting, and reporting.Keyword campaigns for Search Ads on Pinterest will work like traditional PPC campaigns where you manage the budget, targeting, and creative.Similar to Facebook and Twitter, Search Ads on Pinterest will offer objective-based pricing.Advertisers can pay for:
Most of those searches are for products and services people want to buy – and 97 percent of the platform’s top searches last year were non-branded, according to Pinterest.That’s why Pinterest pitches itself as a great platform to influence shoppers before they’ve decided what to buy.
Although Search Ads on Pinterest will offer keyword-based buying, the company tried to separate itself from Google AdWords by emphasizing that Pinterest is all about visual content.
That will include Search Ads on Pinterest, which will be mostly images rather than text-based ads.In an effort to get more brands and businesses using its search advertising product, Pinterest is partnering with marketing software provider Kenshoo.Pinterest is expected to add additional partners this year.Pinterest has been testing search advertising since last summer.
Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
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