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28th
OCT

Follow Some Tips To Cope with Google’s Ad Rank Change

Posted by peterzmijewski | Filed under Internet Marketing

In AdWords Google Ad Rank is a critically important factor. It helps to determine your ad place with the help of keyword and bid for all search queries. A change has been launched by Google last week that compel marketers for again visiting their online marketing strategies.

To cope with Google’s Ad rank change follow these tips:

Use Extensions if you are not using it: Google will select the most excellent extensions to use, based on what Google be familiar with the searcher.

Analyze your Ad Groups: There is need to analyze your Ad group.

Google said – “Because Ad Rank is now more important in determining whether your ad is shown with extensions and formats, you might need to increase your Quality Score, bid, or both for extensions and formats to appear.”

Google has indicated about this – “Because Ad Rank is now more important in determining whether your ad is shown with extensions and formats, you might need to increase your Quality Score, bid, or both for extensions and formats to appear.”

Relevancy is needed: If your Ad is less relevant then you will be forced to pay more for position. So advertisers need to keep their concentration on relevancy.

Quality Score Keeps Importance: There is need to check that ad campaigns are in the most excellent possible structural form with the best possible ads. By following these tips you can better handle impact of Google’s Ad Rank Change.

Source: Clickz

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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