How I Made My First Million
Peter Zmijewski reveals his secret of success
Welcome to Peter Zmijewski webiste HOW I MADE MY FIRST MILLION where he reveals his secrets and shares the ways to make millions.
18th
JUN
For Small Business Yahoo Launches Listing Management Tool
Posted by peterzmijewski | Filed under Internet Marketing
Peter Zmijewski
Localworks is announced by Yahoo today. It will help to small businesses to recapture sales which may be lost due to outdated online listings or due to incorrectly done.
With location Software Company, Yahoo is launching in connection the new product Yext is planned to help companies simply update their online listings crossways more than 40 online stages designed to reach 150 million local searchers, as per Tom Byun, VP, Yahoo Small Business.
While Yext offers its hold set of products in the locale of listings management, Localworks is particularly besieged to reach Yahoo’s pedestal of extra than one million small business subscribers. The new offering integrates Yahoo Local – which allows business owners to suggest basic or enhanced listing detail that is displayed in Yahoo’s local search results – with locality data provided by Yext.
Hines says- “We added proprietary local data around performance of the listing on Yahoo Local and we do our own moderation to ensure listing quality”
Maps, offer local searchers ratings and reviews, actions where users can come across up things such as hours of operation, driving directions and photos, Yahoo Local’s business directories, offered.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tags: Internet Marketing Consultant, keywordspy, Peter Zmijewski, Professional Internet Marketing GURU
17th
JUN
Google Launched A Few Changes to Image Search
Posted by peterzmijewski | Filed under Internet Marketing
Peter Zmijewski
A quite a few changes have been made to Google image search. The major redesign that was which photographers and webmasters have been less than thrilled with, that was launched previously this year.
Google assumed that the modifications would probable increase clicks to sites, but a lot of have pointed that they are doing practice quite the opposite. Google has also made some changes to its techniques to handle SafeSearch.
A new personalized photo search feature was added by Google previous month. For allowing users to find their personal photos simply from a regular Google web search. To find animated GIFs they as well newly made it easier.
Google has wrote in a blog post – “Let’s say you’re planning a trip to Maui and want to see images of the beaches so you can visit the best ones,Try using Google’s related images at the top of the results and you can find the most relevant pictures for your destination. A search for [maui beaches] will show you tons of gorgeous beaches, but checking out those related images at the top of the results like Black Rock, Makena and Maui Beaches Maps will help you see more specific results. When you click on the related images query, you’ll see a snapshot of the results and you can click View all images to see even more and visit their sites to learn more.”
To spotlight on Image-related searches Google is placing a great deal, these days. Noe an additional change to Image Search has been made, with the addition of a visual “related searches” carousel showing at the top of some image search results.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tags: Internet Marketing Consultant, keywordspy, Peter Zmijewski, Professional Internet Marketing GURU
14th
JUN
Conference Call Company Rondee Acquired By Yahoo
Posted by peterzmijewski | Filed under Internet Marketing
Peter Zmijewski
Conference call company Rondee acquired by Yahoo. In a day’s time Yahoo is marking its second acquisition. To roll into its Flickr property Yahoo also acquired Ghostbird Software according to previous report.
As it folds the team into the company Yahoo will be shutting down Rondee. Until July 12th Existing users can create new calls and still sign in. until August 12th from past calls users can sign in and access.
On its homepage in a message Rondee says “When we set out to build Rondee, we sought to help as many small businesses as possible become more productive, We’re excited to join Yahoo!’s Small Business team and continue with Yahoo!’s goal of helping small businesses succeed online.”
To the customers Rondee tells – “We’ve appreciated your support, To minimize the inconvenience to you, we have arranged for your Login ID and Rondee On Demand PINs to work with Instant Conference, a highly reputable conference calling service. Be sure to check your email for details.”
The report has been received like about the acquisition Rondee users have received emails like the service is no longer release to new users.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tags: Internet Marketing Consultant, keywordspy, Peter Zmijewski, Professional Internet Marketing GURU
13th
JUN
New MySpace Redesigned Service out of beta
Posted by peterzmijewski | Filed under Internet Marketing
Internet Marketing Consultant
Today MySpace has announced that its new redesigned service out of beta, in addition to launching a new mobile app for iOS.
Tim Vanderhook (MySpace CEO) says- “The magic of Myspace has always been at the intersection of creative expression, community, promotion, and discovery, Myspace aims to power a new ecosystem catering directly to the creative community, enabling artists to manage their digital presence, build an audience, upload and distribute their content, and learn from data all on a single platform.”
During the beta period as the result of feedback the company received, a new feature has been added. As it is a tool gives facility to users make and distribute animated GIFs “as just and instinctively” as if they were taking and posting pictures.
“My Radio” feature has available on mobile app that gives you features to make and program your own radio stations, with unlimited free streaming. on your mobile device, If you don’t use iOS but wish to use Myspace here is a mobile-optimized version of the site also available.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tags: Internet Marketing Consultant, keywordspy, Peter Zmijewski, Peter Zmijewski - CEO at KeywordSpy
12th
JUN
Several Ranking Changes Will Be Announced By Google in the Near Future Soon
Posted by peterzmijewski | Filed under Internet Marketing
Peter Zmijewski
Google is making plane to make public “several ranking changes”, it has been announced by Google on Tuesday.
On smartphones essentially, if your content provides errors then your rankings are going to affect. To serve smartphone users and desktop some websites use separate URLs. A flawed redirect is when a desktop page goes to redirect smartphone users to an unrelated page on the smartphone-optimized website. A characteristic exemplar is when all pages on the desktop site go to redirect smartphone users to the homepage of the smartphone-optimized website as Yoshikiyo Kato and Pierre Far explained.
Yoshikiyo Kato and Pierre Far adds – “This kind of redirect disrupts a user’s workflow and may lead them to stop using the site and go elsewhere, even if the user doesn’t abandon the site, irrelevant redirects add more work for them to handle, which is particularly troublesome when they’re on slow mobile networks. These faulty redirects frustrate users whether they’re looking for a webpage, video, or something else, and our ranking changes will affect many types of searches.”
From a desktop page to its equivalent smartphone-optimized page Google gives advice that you redirect smartphone users, if in smartphone-optimized form the content in question doesn’t exist, show the desktop content rather than an irrelevant redirect.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tags: Internet Marketing Consultant, Peter Zmijewski, Peter Zmijewski - CEO at KeywordSpy, Professional Internet Marketing GURU
6th
JUN
Mutual Success For Both Manual Automation And Search
Posted by peterzmijewski | Filed under Internet Marketing
Peter Zmijewski
Through recent years, marketing automation has been on the upswing. They are now central to the success of marketing, notably that for the B2B sector.
One key point that has grabbed our attention would be the big level of synchronicity existing between marketing automation strategies and search/top of the funnel marketing. Through exploring their parallels we would be able to understand more the results from each discipline.
There are key areas where marketing automation and search intersect. Here they are:
A. Content
One thing overlooked when organization start building a business case for a marketing automation platform would be content. One key selling point of any automation tool would be the ability to streamline and make engagement better.
Thing is, if there would be nothing for your prospects to engage with, you are not to have any engagement. This is where content would come in.
The variety, volume, plus velocity of the content you make would be the only way to fill the top of the funnel and to give leads reason to continue the conversation. Your optimization of the content would also serve as a factor, which gives you more reason to look to KeywordSpy for keyword data necessary for optimization. Simply put, marketing automation would require content.
The need to feed automated marketing platform with whitepapers, guides, infographics, etc. would be good for those who reside in the top of the funnel. The content that is to be produced may be used and repurposed for SEO, PPC plus content marketing.
B. Insights Plus Analytics
Some market automation platforms will give deep behavior insights and analytics. Such data could be very useful, not only for putting up engagements, but also for top of the funnel works. This is how:
1) Keywords: For instance marketing automation tools will give insights into the keywords existing leads would be using to search for a product or service. Why would this be important? Well if you wish to know how often a typical SEO/PPC lead would be going back to Google and using a particular search term to reconnect with the service or product, you may then attribute the lead back to a particular marketing activity which would focus on leads further up the funnel. This would aid with the ongoing issue of attribution when reporting and reallocating resources.
2) Return on Investment: Should you be like most digital marketers, you may have difficulty correlating ROI to marketing initiatives. A classic case would be SEO. You probably may be aware a conversion took place but not aware of which converted. Marketing automation platforms may track conversions to the person that actually converted plus the value of the closed business if any.
C. Conversion plus Dynamic Pages
Marketing automation would have the power to bring dynamic content based on visitor data and demographics. This would be very powerful for marketing initiative. For the purpose of the post, we look at how this may aid with our search efforts.
1) PPC: Utilizing a piece of Java, dynamic pages could put in various messages based on user data from automation and CRM.
a. No Marketing Automation Platform Data: Should we be running a campaign on Adwords plus a random visitor would click on the ad from the keyword “software solution”, you are to serve a page that would all be about the software solution.
b. With Marketing Automation Platform Data: Should you be running a campaign on Adwords and a known visitor would click on the ad from a particular keyword, we recognize it to be Pablo Lee, the manager of a manufacturing company. The landing page will now give information catered to Pablo. This could be a piece of gated content that would relate to how software solution functions with manufacturing organizations. This will put up conversion rates drastically.
2) SEO: Utilizing the example, we could dynamically put in information on internal pages which cater to Pablo’s demographics, which have his vertical, manufacturing, and the title, manager. The internal pages may replace standard logos with logos of manufacturing clients, plus also show snippet testimonials from other CEOs who desire the software. Doing such is to increase the stickiness of internal pages, plus bring down the conversion rate.
The downside to making such dynamic pages would be the time linked with setting up 1 on 1 communications. A more preferred approach would be to make buckets which show common demographics and give dynamic content for each bucket. Using the example of Pablo, we could see all visitors that work in the manufacturing vertical. That would be more scalable.
All in all
Advanced marketing automation platforms would have a big impact on the engagement, conversions plus new business. It may improve the way the organization would handle prospects at the funnel bottom. But the data and insights may also improve top of funnel activities plus performance from initiatives including SEO, SEM, social plus content marketing.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tags: Internet Marketing Consultant, Internet Marketing Guru, Internet Marketing Professional, Peter Zmijewski
4th
JUN
Know What Cutts Says About Penguin Design
Posted by peterzmijewski | Filed under Internet Marketing
Peter Zmijewski
Webmaster Help video posted by Google today in which Matt Cutts is talking about “misconceptions” in the SEO industry.
In his talk he included Like Panda and Penguin Google does not make changes to its algorithm, in arrange to generate more revenue for itself. On design there should be more focus on and also than link building on user experience and should try to please search engines.
Matt clear that lots of people are confused about algorithm update and a data refresh, they are common terms associated with Panda and Penguin.
He says – “The difference between an algorithm update versus just a data refresh – when you’re changing your algorithm, the signals that you’re using and how you weight those signals are fundamentally changing, When you’re doing just a data refresh, then the way that you run your computer program stays the same, but you might have different incoming data. You might refresh the data that the algorithm is using. That’s something that a lot of people just don’t seem to necessarily get.”
People are thinking how to build more links they do not take interest about grander, global picture. Matt includes like there should be focus on what makes it compelling? What makes it interesting? What makes it fun?
Cutt Adds – “A lot of people think about, ‘How do I build more links?’ and they dont’ think about the grander, global picture of, ‘How do I make something compelling, and then how do I make sure that I market it well?’ You know, you get too focused on search engines, and then you, for example, would entirely miss social media and social media marketing. And that’s a great way to get out in front of people. So, specifically, I would think, just like Google does, about the user experience of your site. What makes it compelling? What makes it interesting? What makes it fun? Because if you look at the history of sites that have done relatively well or businesses that are doing well now…you can take anywhere from Instagram to Path – even Twitter…there’s a cool app called YardSale, and what those guys try to do is they make design a fundamental piece of why their site is advantageous to go to. It’s a great experience. People enjoy that.”
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tags: Internet Marketing Consultant, Internet Marketing Professional, keywordspy, Peter Zmijewski
25th
MAY
Looking For A PPC Ad Niche
Posted by peterzmijewski | Filed under Internet Marketing
Perceive that you would be stuck with a not-very-great market or competitive environment? For search marketing, you always have more control over factors that you might regard.
What control would you have over search competitors plus prospects? There would be a lot.
Initially, you get to think where to advertise (which would mostly determines who would acquire your ads), via geo-targeting, keywords, plus placements.
a. Geotargeting: Have a tough national competitor? You may outcompete them via spotting the top 10 markets plus running regional plus local campaigns for those markets.
b. Keywords: Not a fan of the search scene regarding the largest volume keyword? You may drop it, or modify it, or select longer-tail versions that would allow you to compose more targeted plus powerful ads for a valuable minority compared to those that are uninspired many. Making use of a keyword tool such as KeywordSpy allows you to explore more options for a term to use.
c. Placements: You would also not need to fight for a great position for AdSense sites with many ads just because the sites would totally be relevant to the product. For the Display network, where the biggest attraction strategy would be flashy interrupting, you may advertise on sites that could grab the major market demographic, not only sites regarding the specific product.
Attraction Strategies of the Ad
Once you have exuded your way going into a niche that is productive, you may now focus on an attraction strategy.
For search marketing, you attract with ads. While there would be a lot of ways to make an ad to allow searchers for self-select, two big ways to determine who clicks the ads plus visits the site, which would include voice plus mentor.
Voice
The ad would not just be words or images that are displayed on a pixilated screen. The prospect would view the ad and gives a voice or personality.
Boring ads would be attributing to boring voices. A couple of ads would be hip. Others show caring.
Ad voices would be humorous, conspirational, dismissive and the like. One easy way to give the ad a voice would be to compose it in the manner a person of that quality would write.
Not only will a particular voice connect in a better manner with particular market niches, you may deliberately exude a notable voice to determine the market niches to play with plus which to leave alone.
Being a Mentor
One more important attractor, rarely utilized, would be the implied mentor. The hero would get a call to adventure at a point in our lives, an invitation to pass by the safe plus somewhat unsatisfactory normal world and go into a dangerous world. One would deny the call, until they find a mentor, the older plus wiser individual who views true potential, plus aids it to see yourself.
There are many types of mentor, and various kinds of attracting various Heroes. There would be a wizard, who talks to the visionary who is hesitant; the magician, who would appeal to the engineer plus technician, and the great veteran, getting the young warrior.
How would such mentors show up in a real market?
Let us view someone’s advertising hand tool.
1) The wizard would advise that you say no to power tools that are not needed, plus collaborate with nature.
2) The magician would state that hand –forged tools would make you more productive and efficient. Do not allow the tools hold you back.
3) The grizzled vet would say that you have settled for substandard tools, and you have to raise your standards.
Each of the stances would invite the prospect would be a various adventure, even if the actual purchase could be identical.
So in the following moment you feel pegged to a market, you need to exude a strategy to repel plus attract, making an environment where you could flourish.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tags: Internet Marketing Consultant, keywordspy, Peter Zmijewski, Professional Internet Marketing GURU
20th
MAY
You Tube Will Launch New Channel Design On 5th June
Posted by peterzmijewski | Filed under Internet Marketing
Peter Zmijewski
If recently you just have spent some time on YouTube you may have noticed that not every channel you land on looks the same. To some channels You Tube has added support a new look which includes social links, a large header and a brand a new design which helps to reorganizes videos by category.
YouTube says – “Channels that have already made the switch are experiencing several benefits. Their branding shines through in more places because Channel Art is visible on iOS apps, Android apps and TV. For the channels that have opted in, we’ve seen 20% more page views on their channels because clicks from the YouTube guide go directly to their channel pages instead of to their activity feeds.”
It is called YouTube One Channel, Now for some time YouTube has had it in beta. More than million channels have opted-in to the new look. To the new One Channel design, all channels with be automatically and permanently moved by June 5th announced by You Tube today.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tags: Internet Marketing Consultant, Internet Marketing Guru, keywordspy, Peter Zmijewski
17th
MAY
Could You Put Up Your Sales By Boasting?
Posted by peterzmijewski | Filed under Internet Marketing
Peter Zmijewski
A lot of businesses are stuck in the mode of HIPPO, wherein the Highest Paid Person’s Opinion is in the way of making the ideal decision for the business.
When you refer to PPC ad copy, the HIPPO frame of thought would generally cause the HIPPO to state that we are so special as we have been in the business for around 20 years, or we give better customer service, and the like.
Always, the reality would be that the salesperson would be on the floor, relating on how the product would be a solution to the problems of the customer. Patting yourself on the back for its sake would be useless, and just be a shameless self-promotion.
In a similar manner, if you are utilizing your site to bring in customers or clients who have not met you now, the website would not be a brochure/business card, it would be the salesperson, In doing so, you have to be able to sell yourself in a virtual sense, which could be more difficult. All that is stated is arguing about not bragging yourself and selling more, correct?
We now review the 5 elements of a PPC Ad that is successful
· Perceived Value
· Risk Reduction
· Credibility
· Call for Action
· Qualifiers
So where would boasting equate to selling?
Though your boss may be clueless, forcing to pound down the mantra of being in business for this number of years as the catch phrase, he may actually have a validity to his focus. But we would need to place the copy in context of how we would utilize it.
What portions of the sales process would we be trying to utilize it on? How is it to convince the prospective buyer to click on the ad, proceed to the site and buy?
The consumers possess an internal voice in the head wondering in fear whether they should actually avail of your product. Make a subtle boast would be a great way to answer 60 percent of one’s fears.
1) The value one perceives of the company: Perceived value may arguably the most significant. One would not actually care of what they actually do, unless they have something to offer and it is valued in some manner.
2) Credibility. Here is where you would need to boast a lot. One could dwell on the length of their experience, the accolades for their performance, etc. This tactic could work well on the landing page. In the ad copy, you would like to boast of the benefits one gets from the product.
3) Reduction of risk: Credibility and risk reduction are almost the same. Knowing a company has credibility and of itself lessens risk.
Based on all of this, here would be your action items:
a. Spot the current Boasting Points in your and your competitors copy. Analyze all your competitors’ ads in one sitting using advanced tools like KeywordSpy.
b. Brainstorm the “So what” part with your HIPPO. Involve these people, as well as the salespeople in your talk. Answer the question, what would the boasting amount to?
c. Make your Brag: Based on your replies to the above, after a thorough analysis using your keyword tool, generate ad copy ideas.
d. Place the Boasts in the website or landing page. Support the ad copy with great landing page copy. You can also take cues from your competitors own campaign in creating these copies, the data of which can be readily derived from KeywordSpy.
e. Generate the PPC copy. Which of the boasts have worked? Check it out again through your keyword tool. Then proceed from there.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tags: Internet Marketing Consultant, Internet Marketing Professional, keywordspy, Peter Zmijewski
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