How I Made My First Million

Making A Comeback From Penguin 2.0

Posted by peterzmijewski | Filed under Internet Marketing

For the around 2.3 regular US-English queries that it may possibly affect, a lot of SEOs have been waiting to view if the traffic to the site is to be negatively affected.

While a lot of black-hat practitioners affected by Penguin 1.0 may only hope that rankings would not plunge further into obscure depths, the rest of us are crossing our fingers, hoping that we come out of it relatively unscathed.

But if your site has been affected by Penguin 2.9 there are a couple of things you may do to make sure that your site is back on the right path. And keep in mind: most of positive comebacks coming from Google algorithm updates would be from sites that really want to prove the best possible website for users in place of those looking to skirt by till the next Google animal is unleashed.

If you had been affected by Penguin 2.0, keep on reading. As the community of SEO does tests and gets more information regarding specifics of Penguin 2.0 collective knowledge of the update could evolve. For now, should you be hit and would like to look for answers, here’s what you must know:

A. Learn from Mistakes

The past Google algorithm updates have informed us what Google wants, which is awesome content, natural link profiles (both inbound and outbound) plus an organic, natural link velocity that would steadily increase monthly. Should you have been penalized by past Panda or Penguin updates, it would be time to do changes necessary to be redeemed by Google.

If Panda and Penguin 1.0 were hand slaps, then you have to regard 2.0 as the wake-up you need to get the site fully back on track. The following updates have to be stringent, so make big content-focused changes, so that you prevent further lost traffic in the future.

B. Stop Practices That Are Shady

A very crucial step toward recovering from Penguin 2.0 would be to stop all shady practices as determined by Google. This would include unnatural link making, and spammy or keyword-stuffed onsite content.

Aside from looking for these kinds of black hat practices, Google would be getting better at recognizing when sites try to be deceitful, notably when it would come to centering on typically spammy search queries, getting sites that would be taking place in link swapping schemes, plus content which would contain keyword stuffing or links that are unnatural. The easiest way to recover from Penguin 2.0 would be to stop these kinds of practices altogether.

C. Gather the Pieces

The connection between destruction and normalcy would be the recovery phase, which could take weeks or months, depending on the site and level of black hat SEO practices Google thought they were involved with.

Should you think that your site has been penalized due to shady link building methods, you would have to spot the links that are harming you, and then try to have them removed. Any links you fail to have removed, make sure you disavow. A professional may do a link profile audit to spot harmful links for you.

Besides making an attempt to clean up the profile for external links, you should also perform a comprehensive audit of all pages on the site, making a list of what you have to perform internally. Do work on publishing just high quality content that would give value to the reader and would incorporate just natural anchor text and useful internal linking. Ensure that you would set up in a right manner for Google Authorship, and do not use keyword stuffing or unnatural language that could make Google think you would be attempting to make content appear to be something it would be not. Make sure you pinpoint authoritative keywords in the few ones that you intend to use, by looking to tools like KeywordSpy.

D. Do Best Practices

One you have started to clean the damage, it would be time to make a plan moving forward. This has the recovery plan, depending on how extensive the site is, which would include targeted goals for reviewing all site content or steady taking out of any lingering inbound links gotten via black-hat methods.

After such goals are set, the emphasis would have to be on strictly implementing best practices for all future sites plus content creation. All content and website links would:

1) Utilize natural language

2) Use natural anchor text, and only when it gives value

3) Center on giving the highest quality content

4) Make value for humans instead of the search engines

5) Would not have black hat SEO practices

The SEO team would need to collaborate with the content developers to flip the focus and message back onto providing quality over quantity, as well as a natural variety across content platforms.

For a lot of SEOs who worked in the era where anything goes, these algorithm updates would be an unsettling change that has been hard to learn. But when it would come to SEO, websites would have to take on adapt or die thought, as search engines would become more intuitive as both what a user would be looking for online, plus the quality of the sites that have to provide it.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: keywordspy, Peter Zmijewski, Peter Zmijewski - CEO at KeywordSpy, Peter Zmijewski - Founder of Keywordspy