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16th
AUG

Conversion Killers and How to Fix Them

Posted by peterzmijewski | Filed under Internet Marketing

Getting your potential customers to convert to actual sales takes a little more than a website that attracts visitors, although that’s a good first step to take.It’s entirely possible to have a website that attracts thousands of daily visitors, but doesn’t turn a single profitable conversion.Your website may be spectacularly designed, but it could still contain flaws that are killing your conversion rates.

Here are some of the most common conversion killers and some pointers on how to either avoid them or fix them before they become bigger problems:

1.Uninspired Calls to Action
Having a call to action is essential for conversion, but there are calls to action that just don’t pop out enough to elicit a response from a potential customer.These uninspired calls to action are generic and don’t include any kind of incentive or detail for your site visitors to use to their advantage.

The Fix:Avoid generic language in your calls to action.Be as detailed as possible in your call to action and clearly explain the benefits to your potential customers.

2.Too Many Calls to Action
Have you ever visited a website and felt overwhelmed by the sheer number of things it asked you to do all at the same time?When a customer visits a website and sees calls to action all over the place, they can easily get overwhelmed about what they should or shouldn’t click.Too many calls to action can distract from the main goal of your page.

The Fix: As much as possible, try to stick with a single call to action for each landing page on your website.If you absolutely need more than one call to action on a landing page, make sure you highlight the most important one.Keep your main focus in mind, and design your calls to action to follow that goal.

3.Slow Website
Your website may look like the best thing to have ever graced the web with its presence, but if it loads slow or doesn’t respond well, you’re going to lose customers.We live in a day and age of instant gratification, and your customers do, too. If they can’t get what they’re looking for within a few seconds, it’s a guarantee that they will leave for a different, faster site.

The Fix: Design your website in a way that encourages speed and efficiency.Listen to your customers if they’re telling you that your website is slow, and get the problem fixed as soon as possible.

4.Intrusive Videos/Music
Many sites are using videos and music to draw attention to their brand or product.These visual and audio features are great, when useproperly. If they play automatically or block site visitors from seeing the content they came to see in the first place, you’re going to lose customers. Automatically playing videos and music can disrupt an otherwise normal browsing experience, pulling your customers out of their groove.

The Fix: Give site visitors the option of viewing additional content or hearing the background music.This way, you’re empowering your site visitors to make their own choices, which encourages them to continue making those positive choices when it comes time to buy, as well.

5.Excessive Advertisements
Advertising has, and always will have, a prominent place in the digital world.Advertising is a great source of income, but it can also be one of the biggest sources of conversion death, especially when used in excess.An ad should never be the first thing a site visitor sees when they come to your site.Excessive ads can kill the experience you’re going for on your site.

The Fix:Use discretion on the way ads are displayed on your website.Think about the negative experiences you’ve had with ads in the past.This can help you find a starting point where you can start identifying the negative ways advertising may be displayed on your website.The aspects of internet marketing, especially web design and conversion rate optimization take time.Many business owners can’t find the time for these important business activities.

Source:Seo.com

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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14th
AUG

Breaking Down Silos in E-Commerce Retail

Posted by peterzmijewski | Filed under Internet Marketing

In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement.

*Customer acquisition is what the majority of digital marketers are concerned with.It’s all the different product advertising efforts across all digital channels that lead a customer to discover your products.

*Conversion is about getting the customer to make a purchase. To a certain extent, this is about the experience your website presents a customer, but mostly it’s about whether you have the product the customer wants to buy and are you selling it at a price they are willing to pay.Conversion, therefore, has a lot to do with your price and inventory management.

*Retention and measurement are about how much each new customer is worth to your business — i.e., how many purchases are they likely to make. This means integrating your CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) systems to make sure you are getting the maximum profit from your customers for your advertising spend.

Product advertising and price management
If your product’s price is above the average, it’s virtually impossible for you to reach position one, no matter how high you raise your CPC (cost per click)bid.Therefore, bidding higher (or at all in some cases) on products that are not priced competitively is a complete waste of money.The key takeaway here is to not waste your advertising budget bidding aggressively on overpriced products.Instead, use product advertising performance as a way to test the price elasticityof your products.Play around with raising and lowering prices to find out where the optimum conversion level is.Even if you can’t change your products’prices,you should at the very least be using pricing data to inform your product advertising strategy.Focus your ad spend on those products that are competitively priced, and use them as a gateway to your website.

Product advertising and inventory management
In many organizations, excess budget is allocated to products that quickly run out of stock, rather than products that really need an advertising push to sell out.In fact, according to our research, around 40 percent of ad budgets are spent on products that will run out of stock within three weeks.On the flip side, only 21 percent of budgets are allocated to products that won’t sell out within three months.The way I see it, there’s no sense in wasting money on products which will run out of stock anyway.Instead, PLA (product listing ads) budgets should be used to add market pressure to slow-moving stock that would benefit from additional support.Using feed advertising systems and an advanced product advertising tool, you can use inventory to direct product ad investment based on your sell-through rate and stock level.

Product advertising and CRM/ERP
One reason too much ad spend is going toward products which would sell anyway is that digital marketers are focused on improving ROAS (return on ad spend).This ROAS model of measuring search marketing simply doesn’t work.ROAS-based models focus on whether your advertising isefficient but ignore if that’s the most effective way of growing your business.ROAS is all about winning that impression, click or customer engagement, but it doesn’t take into account the ultimate business measurements of profitability, margins and new customer acquisition.Instead, businesses should think more in terms of CRM and ERP.The big question is how much you should spend on all your advertising channels in order to achieve your total long-term revenue goals.Our research shows that when advertisers focus on long-term revenue goals, they make about 5 percent more revenue in the first year than when they focus on short-term goals like ROAS.ERP systems will help you to understand the margins of the products you are selling.You want to sell more of the ultra-profitable products by bidding against specific margin levels.

Integrated marketing
It’s impossible to make smart decisions if you don’t understand each piece of the marketing trifecta and how it relates to the other parts.In retail organizations today, these are all separate functions, but by aligning these channels to operate in concert, your whole businessremains focused on a single set of mutually beneficial and coordinated metrics.In addition, by maximizing your ad spend for long-term goals like CLV, margin and new customer acquisition, you can improve the entire business’s revenue and profitability.Ultimately, profit-centric metrics should be the modern retailers’ success criteria.As a C-level executive,your goal should be to shift your business’s way of thinking so that you align e-commerce goals of new customer acquisition, CLV and margin tracking alongside paid search and shopping media spend in a way that is transparent, accountable and integrated with your data warehouse.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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11th
AUG

Link Building That Doesn’t Suck

Posted by peterzmijewski | Filed under Seo Techniques

Even if you’ve never done much SEO, you’ve probably heard how much link building is involved with the strategies.Link building has been (and is) a part of nearly every SEO strategy, but that doesn’t mean that every link carries the same value – or that the strategies to attract links have stayed the same all this time.Link building, as a strategy, began in the late 1990s,coinciding with the advent of Google.In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine.The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link building offenders.In the early days of SEO, it was the quantity,not quality of links that mattered.“Link building” consisted of mass spamming and buying of links, online directory submissions,building bad links,mass commenting on sites and blogs and using automated link bait.The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since).One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts.

How NOT to Build Links

Let’s start off by identifying link building strategies that can get you into trouble, either with other websites or worse, with Google.

SPAM Commenting on Blogs or Forums
In the past, commenting on blogs and forums solely for the sake of building links was the norm.The reality, however, is that many blogs and forums have little or no link value.Therefore,building links via this method will do nothing to boosting your website’s ranking.This is not to say that you should avoid commenting on blogs or forums.You just need to do it with the sole intent of providing useful, valuable content to your people who are your potential community.

Directory Submissions
What was once the iconic go-to for SEOs is now a website’s nightmare.Directories don’t provide the link value that was commonly thought. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines.

Low-Quality Guest Blogging and Article Submissions
Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time.Google’s updates have targeted and devalued this kind of poorly written content that provides no value to web users.Whether it appears on a website, a blog post, or a submitted article, low-quality content will never make it to the top of the rankings.

Infographic Links
SEOs have tried many ways to sneak in links.One of the more creative ways was to embed a link into an infographic.When people would copy the infographic because they liked it, they were also copying links.Widgets were also used this way. No one appreciates them.

Paid Links
The biggest and most obvious “no-no” is the buying of links. You should never pay for a link.

Link Building Tactics That Don’t Suck
Link building is still an effective way to up your website’s SEO and improve is search ranking.As opposed to the unethical link building efforts that could get you into trouble, these effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales.This isn’t really about link “building” so much as it is link “earning.

Content Marketing
Good link earning begins with quality content that provides value to your potential customers.While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it.This isn’t just a one-time thing,though.You also need to be consistent in producing quality content.Regular, fresh content will keep people interested and will add to your brand’s online authority.

Write Quality Guest Blogs for Post on Relevant Sites
Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog.When asking,it is important that you mention the value that your blog post will bring.This also needs to be more than an attempt to get a link from their site.This should be seen as a relationship.As you work with these potential guest post sites, you should be able to offer lots of value.

Competitive Link Building
If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit.

Interact and Engage in a Community
The internet is full of social media hubs, forums, blogs and online communities dedicated to any and every industry.Find those online hubs specific to your industry and contribute to them,voicing your expertise.Remember that the reason that you’re engaging in these online platforms to provide valuable information,not build links.

Encourage Interactions and Sharing
Share your content on your company’s social media channels and other online properties.Get creative and repurpose your content into different formats like videos, slide presentations,etc.Link building is still an important part of your company’s SEO strategy.Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information.

Broken Link (Re)Building
An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from.Your first step is to look for broken links on pages that interest you.After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience.If your company hasnot done any link building, or has been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power.The best link building strategies take more time and effort and are focused on building relationships and providing valuableinformation, not gathering the most links possible.

Source:Seo.com

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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10th
AUG

Mobile SEO: Some Best Practices to Follow

Posted by peterzmijewski | Filed under Seo Techniques

If I don’t have an app for anything I need, I’ve definitely got my browser.And if the website isn’t loading on my phone in 20 seconds or less, I’m bouncing.There are a few other things that get under my fingernails as far as browsing on a mobile is concerned, which got me thinking about exactly what marketers need to do to ensure their mobile sites are fully optimized for the users experience.

Mobile SEO: How Do You Get There?

Build in Responsiveness:

It’s what I’ve already mentioned briefly above.If your digital strategy has only recently begun to incorporate mobile browsing, responsive web design for mobile or responsiveness needs to be front and center as far your priorities are concerned.Have you built in the capability for your site to detect varied screen sizes and adjust the layout accordingly? For the uninitiated, best mobile websites is the responsivewebsites do away with maintaining the same website on multiple URLs.Your site has just the one address and regardless of whether it’s being accessed on a smartphone, a tablet, a “phablet” or really big monitors, it’s the layout that does all the work.

Kill the Content Overload:

The golden rule of digital marketing is to optimize the user experience.And great user experience is not the love child of pages loaded with heavy media files and ads you wouldn’t show to your audience anyway.For example, we all know that most mobile browsers don’t support Flash videos.(If you don’t, then I know your web designer does!).And if, under all conscious awareness, you still go ahead and embed a Flash video that your mobile users can’t access?That’s just bad juju,man.

Necessary steps in Mobile SEO optimization

Minimize Your 404s:

This is a pretty dreaded number in my book.Because, if you have a mobile site,  and your users are trying to access you from an unrecognized device and they still get sent to your 404 page, then I don’t even know what to say to you.This one’s right up there with the Google bot Mobile errors where you’re stuck in an infinite loop of “uncrawlable” mobile sites.

URL Configuration:

In the mobile url best practices if moving everything to one URL isn’t possible, do you know what you have to do to in order to ensure Google understands the link between your desktop site and your mobile site?

Get Analytics on Your Side

There’s always a whole gaggle of data coming in that can easily become a bunch of garbled statistics if it isn’t viewed or understood with the right lens on.It’s a good thing we’ve got Google Analytics to help out us lesser mortals.I know in the mobile seo best practices i haven’tsaid a word about keyword optimization and there’s a reason behind that.There’s a lot more to be covered with this ever-evolving realm of SEO, but that’s why we break up our content into segments.In the meantime, if you’ve enjoyed this post or feel we should have added more to thecontent, feel free to leave a comment below or share your thoughts on our Twitter account (@tech_magnate).

Source:Techmagnate

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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9th
AUG

Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns

Posted by peterzmijewski | Filed under Internet Marketing

This week, Bing Ads is rolling out a new System Quality Policy as part of the Relevance and Quality Policy.

There are three key aspects to the new policy:

1. Keywords and ads that haven’t shown any performance over a significant period of time may be removed.
2. The number of keywords that can be uploaded or kept in an account may be limited. (Advertisers subject to this update will be notified.)
3. Keywords in the following sensitive categories — weapons, pharmaceuticals, gambling, adult and trademark — may be limited.

Bing Ads expects the overall impact to be minimal. “Limits placed on the amount of keywords uploaded at one time are meant to increase efficiencies with review and processing, potential impact caused by this is anticipated to be low,” wrote Bing Ads advertiser policy manager Melissa Alsoszatai-Petheo in the announcement. “We do not expect to see significant impacts for additional restrictions that may be put in place within sensitive categories.”

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8th
AUG

3 Ways a Proper Social Media Program Can Help SEO

Posted by peterzmijewski | Filed under Internet Marketing

There has been a ton of back and forth about how social media marketing impacts SEO and whether social profiles and posts can positively affect organic search rankings and visibility.

Despite Matt Cutt’s famous 2014 video, in which Google’s former distinguished engineer refuted the idea that social signals were part of the ranking algorithm, the debate regarding the importance of social media to SEO has only continued in our industry. Google, more than Bing, denies that Facebook and Twitter posts and popularity are direct search ranking factors.

While we’ll respect what these top search engines have to say on this subject, it’s still undeniable that a proper social media strategy – both paid and organic – is critical to help increase your rankings and overall search visibility over time.

Let’s look at three ways you can include social media into your SEO campaigns to drive better results.

1. Social Media Marketing = Brand Building

The buying process is often a lengthy one, especially when buyers are making decisions on service-based offerings or high-ticket item products like luxury goods.

These types of consumers and business customers do their research online and do it well. In fact, many times they might start searching right in a social network, whether it’s Facebook, Twitter, YouTube, Pinterest, Instagram, or LinkedIn.

The brand equity and strength behind what the company is selling is what ultimately converts consumers. After all, people buy for two simple reasons: trust and likeness of a person or a brand.

Making your social brand stand out involves several factors in a social media campaign. Enhancing your strategy will likely support your SEO efforts.

Here are a few things you can improve:

  • Design of the identity and the brand that supports the brand intent.
  • Messaging around the brand to support the brand promise and target language.
  • Making an ongoing commitment of original brand content creation and delivery.
  • Creating a community of advocates by engaging them with branded content and contests.

Social media marketing, when developed and managed correctly, can create such brand trust. This means that companies must consider the creation and nurturing of their social brands as something critical to how their target finds them and buys from them.

When a target customer engages with a brand well in social they will inevitably either go to the company site multiple times, refer other people to the company social profiles and pages, or both.

Because people know you from social, they will also search for your brand from search engines – essentially that means you’re generating demand. The more demand you generate, the more important your brand will appear to search engines and the better you will rank over time.

The brand building in social is an important piece of a long-term SEO strategy.

2. Social Profiles Show up in Organic Search Results

There are instances when people look up other people’s names instead of companies on Google.

This is how we know to do business with someone. This can be anyone from a salesperson to a CEO.

Does your LinkedIn profile pop up first? If so, most searchers will click on your profile.

If the user sees that your profile is unused with no information, they might go back to Google or even stay on LinkedIn and find your competitor to give their business.

This is also the case, of course, for businesses. Meaning that your company social pages, both corporate as well as those for local stores, are that important.

This is where having a solid social strategy, along with active and appropriate management of those profiles and pages, come in.

What can you do?

  • Have a full, completed, current profile for each social channel where your brand lives. This means updated imagery, photos, videos, contact information, calls to action, and ongoing varied content.
  • Understand that the reputation of you and your company in social media can be traced back to search queries (or not). Meaning if you do a great job managing comments and positively interacting with your (or your company’s ) fans and followers, you get to build a good reputation in social. This can then help grow the shares of your content, gain new followers, and generate click backs to your site, consequently benefitting SEO. Never mind that Facebook posts and Twitter profiles aren’t direct Google ranking factors. The sites themselves are ranked – and that traffic to a well-designed site for user experience can boost site stickiness and repeat visits.
  • Have your social profile settings set for success and understand how each channel works.
  • You want to make sure if you allow others to write on your timeline, for example, that the message will be monitored and managed.
  • If you’re a retailer with many locations, make sure that you are using the location function on Facebook or on YouTube. On Pinterest, make sure you have the appropriate Boards or Playlists that complement your SEO strategy.

3. Social Networks Have Search Engines, Too

People search within the social networks.

Since many of you are business professionals, let’s talk LinkedIn. Have you reviewed your stats to see how LinkedIn members discovered your profile? Over 50 percent of views, on average, come in from LinkedIn’s search tool.

How well have you optimized your LinkedIn profile?  Did you know that your skills, and those related keywords, drive the visibility of your profile in LinkedIn search?

Here’s one simple thing you can do this week: go review your LinkedIn profile. Assess your skills and related keywords across each section – your headline, summary, experience, and so forth.

Optimize your profile for targeted LinkedIn searches. When people view your social profile or your company profile time and again, inevitably they will visit your website.

Of course, if you have done a great job with on-site SEO they will return or share your site pages, helping your overall SEO rank.

Source:serchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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4th
AUG

Most Recommended SEO Tools

Posted by peterzmijewski | Filed under Seo Techniques

A well-optimized website is a hard nut to crack as Google has been updating its algorithm way too frequently, thus making it all the more difficult to get your company or your client’s listed in the top SERP’s.

*Current status of the website
*Technical issues
*Quality of the content
*Social signals
*Removal of algorithmic or manual penalties
*Effective reporting

Hence, it is vital to get hold of the right SEO tools in order to perform advanced SEO analysis for higher ranking and better visibility.But, with so many tools and even greater number of reviews on each of the SEO tool, it can get a little confusing and time-consuming to choose the best ones.Here’s a comprehensive list of the top paid SEO tools available to manage day-to-day tasks related to website optimization.

SEO Tools List

1.Moz

Are you looking for ways to simplify the black-box process of SEO?Choose Moz. It is a suite of tools which collates and sorts data on inbound marketing at one place.Also, it is not only difficult, but also very time-consuming to find all the issues manually; hence Moz can be utilized to lay your hands on data related to traffic, rankings, social links, content and brand- all at one place.Some of the most recommended tools in this suite are:

*Get Listed
*Open Site Explorer
*Fresh Web Explorer
*Rank Tracker

By using Moz, you can accomplish the following tasks:Points out website errors, missed conversations, and SEO opportunities for you and gives direction in terms of what is to be done next.Allows running up to five campaigns simultaneously which accommodates tracking of upto 300 keywords.Rank tracking and competitive analysis let you gauge your position for top keywords in comparison to your competitors

2.Screaming Frog

Screaming Frog tool presents all the data in the format of an excel sheet, thus making it easier to scrutinize and analyze data.This reduces the workload and saves time simultaneously.Screaming frog allows for these tasks to be done quicker and this SEO Spider further allows for the export of key onsite elements such as Url,page title, meta description etc.By doing so, it allows for common issues encountered by SEO to be easily spotted and dissected.It analyzes data and places them in tabs which keep the SEO professional from missing an issue such as that of a duplicate page.

Duplication Alert SEO Tools
Most of the times, Google Panda filters find out duplicate content on a website, thus leading to penalty.

3.Copyscape

Plagiarized or sometimes even similar content on your website not only affects your Google ranking negatively, but also make it uncrawlable when Googlebot revisits your website to find unique content.Further, copied or similar content can get repetitive, thus making your visitors lose interest in your website sooner or later.Copyscape is a great option to make sure that only original and valuable content gets published on your website.You just need to type the URL of your website and Copyscape will show you the web-results wherever your content might havebeen copied.

SEO Tools Backlink Analysis
In order to secure your data against Penguin penalty, the following tools will help you in strategizing link-building, profiling backlinks of your competitors among many other useful functions.

4.Link Research Tools

A combination of 93 SEO tools, Link Research is a big data SEO toolkit which provides accurate data in real time.Some of the data sources which are a part of Link Research are Majestic SEO, SEMRush, Moz etc.among many others.Whether it is about quick backlinks or in-depth competitive landscape or research for high-quality link prospects, Link Research is an answer to all your SEO-related needs and queries.

5.Ahrefs

Ahrefs is mainly used for site exploration and checking backlinks.The tool utilizes an index of live links for providing SEO data.The suite comprises SEO Report,Domain Comparison, Site Explorer, Backlinks Report, and Batch Analysis.It is also useful to find out sites that have been penalized in the past.You can also monitor the new backlinks that you have gained a day before or even after 60 days.Anchor text density, lost or broken links, exporting link data for a Google Penguin audit are few other areas where Ahrefs proves to be extremely useful.

6.Buzz Sumo

The need of the hour is to come up with fresh and engaging content every time you choose SEO to make your present felt in the digital arena. With Buzzsumo, all that’s possible at just a click of a button.This tool shows the most shared content within a particular span of time and lets you write on topics which are most likely to be shared by visitors.

Below are some of the features of BuzzSumo:

*Allows real-time conversations on trending issues
*Shows relevant third-part links that can be shared on social
*Shows most shared content on Facebook, Google+, Twitter, Linkedin and Pinterest
*Shows the list of most shared links on a particular topic/keyword/ category.
*Provides useful data (such as PA, DA, number of followers, retweets etc.) for target influencers
*Real-time updates on your content marketing efforts
*Detailed content analysis report
*Domain comparison report to be on top of all the information about the content being posted by your competitors

Top SEO Tools For Getting Success in Social Media/Platforms

7.Social Mention

As a social media search engine, social mention aggregates the content generated across the web into a single stream of information.Social Mention monitorsmore than eighty social media websites which include Twitter, Facebook, Youtube, Google, etc.The tool focuses on blogs, videos, comments, bookmarks, events, etc.It tracks and measures the general sentiment and feedback about any new product or social issues.By tracking and monitoring keyword mentions, it helps in comprehending the latest trends relating to your company or any product.Social Mention gives the idea of brand reach, and the ‘sentiment’ factor gives us the broad idea about the positive or negative image of your company.

SEO Tools for Competition Analysis

8.Compete.com

Compete.com is the one stop solution for all the SEO data collection requirements.Compete.com also delivers the following four premium features that will make you stand out in the market.

*Reporting Tools which have been specially designed to let you have an access to the exact metrics and spend more time in generating useful results, rather than exporting data.

*The best tool to manage customer engagement efficiently along with the opportunities to tap potential customers.

*‘Search share’ feature which lets you know the difference between paid and free clicks.Further, you also get to know about the right keywords to use to make your brand more successful on the digital platform.

9.Similar Web

This is a web-ranking tool which utilizes the vast clickstream data which comes from their browser plug-ins.A tried and tested market intelligence platform, it offers options for an in-depth web analysis and industry analysis to make your SEO strategies even more streamlined with the current changes in SEO business.The first feature shows maps your performance against the traffic and engagement achieved by your competitors.Total number of visits, bounce rate, time spent on a page or a website and page views per visit are some of the metrics shown during web analysis.Further, SimilarWeb lets you see the paid, organic and trending keywords used on a website, which is useful for improving both SEO and PPC services.

10.Raven

A preferred choice of companies offering both SEO and PPC services in India and abroad, Raven is an all-encompassing solution to SEO research, link-building,backlink reporting, campaign management, social media metrics, competitor analysis etc.Further, it also helps in defining new geographies, adding meta-tags and dash-board customization.This internet marketing software has 30 tools which collect data from diverse sources including Google Webmaster Tools, Google Analytics, Google AdWords, Majestic SEO and Moz to provide a detailed report.Moreover, this package of effective SEO tools works with a single platform to execute campaigns for several numbers of clients and websites.

Source:Techmagnate

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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3rd
AUG

To Use LinkedIn Effectively

Posted by peterzmijewski | Filed under Internet Marketing

LinkedIn can be a valuable professional online networking tool that has many uses including finding jobs, finding opportunities to advance in one’s career, hiring employees, locating leads and business partners, and meeting and discussing professional topics with other professionals to build online relationships and get your name and brand out there.The effectiveness of LinkedIn for your business will be largely determined by your industry, and while this is technically a social network, the strategies that you use may be different from other types of socialmedia marketing.The audience on this network is here for very different reasons.

Here are some ways you can utilize LinkedIn more effectively to build your personal profile, get involved with a network of professionals, and promote your business.

LinkedIn Profile Tips
The most basic element of LinkedIn is the profile.If you’re a professional or an aspiring professional, you need to make sure your LinkedIn profile is fully completed.

1.Create a Profile Badge for your personal website or blog
If you have your own personal website or blog, you can promote your personal LinkedIn presence and help grow your professional network by adding a Profile Badge that links to your public LinkedIn profile.LinkedIn has several different badge designs to choose from, so you can choose the one that matches your website’s style.

2.Optimize the anchor text for the blog/website links on your LinkedIn profile
Instead of using the default anchor text links in the Websites list within your LinkedIn profile’s Contact Info section, you can choose to modify the anchor text to make those links more appealing to people who view your profile.So, if you want to increase clicks on the website links you display there, change those links’anchor text to something more attention-grabbing than the standard options LinkedIn provides.

3.Search engine optimize your LinkedIn profile
This is where it’s beneficial to optimize your profile with keywords that are relevant to your profile.These keywords can be added to your profile headline and sprinkled throughout your profile summary.

4.Take advantage of Saved Searches
You’re likely sprucing up your profile for a career move or to start your career.In LinkedIn, users can save 10 job searches and three people searches.After you do a search, you can save it by clinking the “Save Search” button on the top right of the page.

5.Get endorsed for your skills
Having one’s skills endorsed by others.People are good at bragging about how good they are at things.When other people speak highly of your skills and professionalism, it carries more weight.Your connections can make endorsements on the skills you’ve listed on your profile as well as make recommendations for skills you may not have included on your profile.

Using LinkedIn for Business Networking

6.Make your profile an Open Profile
With a premium LinkedIn account, an Open Profile allows you to message any LinkedIn member regardless of membership level or connection status, if they accept Open Profile messages.This enables you to get into contact with members you would otherwise not be able to interact with.

7.Export connections
With LinkedIn, you can export all your connections into a contact management system via a .CSV or .VCF file.This can be a useful tool for tracking your contacts and getting an overall profile of your network.

Using LinkedIn for Networking

8.Utilize LinkedIn Groups
With LinkedIn Groups, you’re able to send up to 15 messages per month to other group members.To do this, you need to have been a LinkedIn member for 30 days and a member of the group for 4 days.The 15 messages a month allotment doesn’t include replies and subsequent conversations stemming from the intimal message.Besides messaging group members, you can also view the profiles of fellow group members.

9.Share your LinkedIn status updates on Twitter
A good way to further showcase our company’s expertise is to share its LinkedIn status updates on Twitter.When you do so, your Twitter followers will also see your updates.When publishing your LinkedIn updates to Twitter, you can maximize your reach even further by utilizing the @mentions Twitter feature.An @mention works like a tag on Facebook.Simply use the @ symbol followed by the individual’s or company’s LinkedIn profile name.The company that is mentioned will be notified that you have mentioned them and their Twitter followers will be also able to see the status update.

10.Optimize your LinkedIn Company Page
Make sure your company page is set up correctly using the latest layout and an intriguing and high-quality banner image.Since 2014, LinkedIn no longer features a Products & Services tab.Instead, you must create a Showcase Page.

Using LinkedIn for Business & Marketing
LinkedIn is not only for individuals, but it can be a platform your company can shine on as well.Would-be business partners and potential employees will be using LinkedIn to check out your company’s profile.

11.Create targeted Showcase Pages
Showcase Pages are targeted, niche pages that are offshoots of the main Company Page.These Showcase Pages can be used to promotes specific products or services and cater to a specific persona.Showcase Pages are geared to give visitors to your Company Page a more personalized experience.

12.Regularly post company status updates
Posting regular status updates will make your company look more intriguing and attract a larger audience because you’ll be constantlyproducing new, fresh content.If you’re company has already been posting regular company status updates, you can dabble with LinkedIn’s status targeting options.With these segmentation options, the administrator can target specific audiences based on industry, company size, location, language, job function, seniority and company employees.

13.Use LinkedIn Pulse
LinkedIn Pulse is LinkedIn’s publishing and news content production platform.Companies can browse Pulse to find interesting, popular industry news.Pulse also helps companies discover influencer publishers and contributors.Companies can sign up for daily or weekly email notifications.

14.Explore LinkedIn’s Content Marketing Score
LinkedIn business solutions members, they can use the Content Marketing Score to measure user engagement with sponsored updates, influencer posts, LinkedIn group pages, company pages and employee updates.The resulting score will offer recommendations for improvement on your page’s LinkedIn content pages.

15.Experiment with LinkedIn Ads and Sponsored Updates
These LinkedIn advertising options come with the ability to target audiences based on job function, job title, company size, and company industry so your ads will get in front of the LinkedIn users who will most likely read and act on your ads.LinkedIn is a powerful marketing and professional networking tool that can prove to be even more beneficial if done right.Finding a balance between optimizing one’s LinkedIn profile and running a busy business can be intimidating and time-consuming at first, but it when it’s done right, there is a lot of potential here.

Source:Seo.com

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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2nd
AUG

SEO Trends and Tricks For a Better SEO Planning

Posted by peterzmijewski | Filed under Seo Techniques

If you want to improve your site’s SEO, start with these tips and tricks to keep up with the new and latest trends in SEO.

Here are some SEO tricks to boost your SEO ratings:

1.Mobile Marketing Is Major
It’s about time you take mobile use into consideration with your marketing campaign.With a large number of web users accessing social media and web pages through mobile devices like smartphones and tablets, it’s time you should optimize your efforts, so they can be effectively viewed and used through these mobile devices.Make sure your site and all landing pages can be easily accessed with a mobile device.Also, make sure that the loading time for these pages doesn’t turn away your mobile users.While patience is already limited, these handheld devices encourage even faster routing and loading, and when something is going to slow users are more than ready to exit and look elsewhere for their purchasing needs.

2.Social Media Makes An Upgrade
Your social-media accounts and posts on these outlets will now perform better in search engines.Now, when your write posts to publish on these social networking sites, keep in mind the new uses for SEO rating improvement, and try to compose posts with quality content, keywords and attention grabbing parts.These are the types of social media posts that will perform best in search engines.

3.Location, Location, Location
GPS services have a lot more to do now than to just help give us driving directions.They can help marketers like you target the leads you want and find the SEO ratings you’re looking for.Depending on the region you are marketing for, it can help you reach the leads you want to bring up your ratings.It will also help you find the best keywords and strategies to improve your local SEO, which can help you gain attention in your area, and around the web.

4.Work On App Store Improvement
If you can work to improve the in-app functions and gain visibility on the App Store, it will simultaneously improve your SEO rankings.To do this, work to make your app stand out, and make it unique enough to be a desirable and necessary app that users will be likely to download.

5.Add More Videos To Your Marketing Campaign
Videos are a great way to attract leads with engaging clips.But with more videos posted on your site and on social media pages, you can receive more attention on search engines.Search Engine Rating Pages take into consideration the amount of content and the different kinds of content posted, such as videos.Based on these rankings, your SEO can see major improvements with the videos you continue to post.

6.Keep Linking It Up
Some things go out of style easily, but link building for SEO improvement is not one of them.In fact, link building is as important and crucial as ever.But the key to building links that will boost SEO is to focus on creating quality partnerships and links and worry less about the number of links you create. One quality link will perform much better than a dozen ineffective links.Spend your time focusing on the links that matter.

7.Content A Major Priority, As Always
We have all heard the cliché in digital marketing, that “content is King.” But is it still a cliché if its true?While so much continues to change and improve in the online marketing world, some things remain constant, just like quality content.Well-written content will always help your site gain visibility online, and will aid to your complete reputation.With easy to read, knowledgeable and interesting content, your business is sure to attract the attention of leads, and keep the ones with real potential around long enough to gain some sales.Ultimately, your content can make or break your SEO ratings. So keep up the quality content and you’ll see improvement in your SEO ratings.Keep up-to-date with the latest SEO trends to improve your search engine rankings.To sum it up, focus on your mobile marketing campaign, improve all the different types of content on your site and on your social media pages and keep up the quality of your efforts to boost your SEO.

Source:Techmagnate

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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1st
AUG

The Website Toolshed: Part I

Posted by peterzmijewski | Filed under Internet Marketing

Everyone uses different tools for building website.There are some staples and some lesser known tools you can use to build, improve, or streamline your website.The following is a list of really valuable tools that have become some of my favorites.

Yoast SEO
The Yoast SEO Plugin for WordPress helps you to optimize your site for SEO.For most website builders, this one is no surprise and has become fairly standard.Not only does it give you readability analysis, it also allows you to enter in Snippet Previews, Focus Keywords, Meta Robots info, and Canonical URLs, if necessary.The basic version of this plugin is free, but you can upgrade for a few dollars to gain access to other helpful features.

WP Rocket
Want to speed up your site?Try WP Rocket.It does all these fancy things that will make your website pages load faster – which site visitors will really appreciate –such as page caching,cache preloading, static file compression, minification/concatenation, image optimization, database optimization, and a bunch of other things that make your site speedy.

TinyPNG
Another way to increase your page’s loading speed is to compress all images before you upload them into your media library.While there are a bunch of similar services, TinyPNG is one of my favorites because it is efficient and it’s free!TinyPNG uses lossy compression techniques to reduce the size of PNG files.When it’s finished compressing your images, it will show you the size percentage of the image reduction.It’s pretty cool.

Color Hex Color Codes
Many businesses already have an existing style guide with branded colors, but sometimes you need to branch out and find other colors in the same color family to create an appealing design layout.Color-Hex gives information about colors and color models.You can enter the 6-digit color code in the search box and find its family.

UpdraftPlus
This is a WordPress specific backup.I like to use this plugin in case I get worried that I will lose changes I’ve made to a site I’m building or if I mess up and I need to revert to a previous edition.I also like to do a backup before updating plugins just in case things go awry.Even though my website hosting company backs up my sites automatically overnight, I like to use Updrafts if I’m making updates that I need the freedom to control without having to contact my hosting company for help reverting to the previous day’s version.

Source: Seo.com

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , , ,