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26th
APR

Some Must-Dos for SEO beginners

Posted by peterzmijewski | Filed under Seo Techniques

You might disagree, but I see Search Engine Optimization as both an art and a science.You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies.

Following are some of the significant — but sometimes forgotten — levers you can pull to enhance your SEO efficiency.

Keyword grouping

Keyword grouping refers to the organization of keywords into clusters for a variety of purposes —to inform your site’s information architecture, to optimize landing pages, to identify potential areas of content development opportunity and more.But organizing your search keywords into the most valuable groups can be a difficult task,even for a seasoned guru.While different SEOs and tools take a variety of approaches, I find it best to unite keywords into clusters based upon whether queries using them results in similar URLs appearing in the top 10 results in Google.

Benefits of keyword grouping

*A keyword grouping strategy allows you improve your SEO and PPC workflow and get a better understanding
of how each type of a keyword is working for you.

*It helps with on-page SEO optimization, copywriting, topic selection and organizing your website architecture.

*You can prioritize your landing page creation based on what seem to be the most promising keywordgroups.
Page change monitoring

Monitoring page changes is a new tactic for me, but I find it’s absolutely crucial to SEO.With page change monitoring tools, you can receive alerts about any changes on the pages you are optimizing.If you’re a small business owner who is the only one touching your pages, this tip isn’t for you.But it will be invaluable for those who work within large marketing teams and agencies on projects where the website is accessed by many webmasters, marketing experts or clients.When you monitor pages, you will always know when your client or a webmaster make a website change that will impact your rankings — and you’ll be able to make any necessary adjustments before your rankings drop or you get penalized by Google.

Competitor SEO research
Staying smart on the competitive landscape is critical for SEOs and marketers.Inform yourself by keeping track of your competitors’ marketing activities, starting from search rankings down to new content and links.As I mentioned briefly above, one often-overlooked tactic is to use a monitoring tool to spy on the changes (like new links or new content) competitors are making on their sites.This will allow you to discover what they are doing to generate quality traffic and let you develop your own outsmarting strategies based on those findings.

Long-tail keyword variations
Embracing long-tail keywords is vital for online businesses that want to get high rankings in organic Google searches.Long-tail keywords are often neglected because they initially get less traffic, but by cultivating those who search for these terms, you will get better results in the long run.That’s because these searchers — with their very specific lower-funnel queries — are exactly the target audience you are seeking.The challenge is to find profitable and useful long-tail keyword variations for your niche and your website.

Mobile rank tracking
It’s impossible to ignore the incredible impact mobile devices are having in everyone’s daily lives,so mobile metrics are growing increasingly important.Using Google Search Console, you can check mobile rankings using the Search Analytics report.There, you can compare desktop and mobile rankings, looking at time frames, impressions and clicks for mobile rankings.

Local keyword ranking
If your products or services are of interest to folks in your geographical area, make sure you’re also optimizing for local searches.As people carry around their smartphones and perform searches while out and about, local search — like mobile — is becoming increasingly important.

Conclusion
SEO is a dynamic marketing field, which makes it both challenging and exciting.The good news is that you can gain a competitive advantage if you keep up with the latest tools and techniques,such as the ones I’ve detailed here.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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25th
APR

A Strategic SEO Framework

Posted by peterzmijewski | Filed under Seo Techniques

Let’s look at how to apply this framework to discussions around the implementation of optimizing a website for organic search.

Understanding “See, Think, Do”

“I believe when you develop content around intent and think in a more focused way about the ‘required experience’ on the customer journey, you begin to change the voice and the way you communicate,too,”according to Grehan.“You begin to think more of the individual and speak in a one-to-one tone as opposed to the often copied ‘mass media audience’ voice.“I don’t think about awareness, consideration, purchase loyalty — these standard marketing models, I hate them,”Kaushik said in the video. “So I created a new one. I call it ‘See, Think, Do.’ And what it says is that rather than thinking selfishly as a company, you have to think from a consumer perspective.”

The buckets of consideration that Kaushik is referring to happen when an audience is on their buying journey.

See:This stage is comprised of the largest, qualified, addressable audience.

Think:This stage is the part of the audience that is actually thinking or considering a particular thing.

Do:This stage is made up of that subset of the audience that is looking to buy.

Applying the See, Think, Do Framework to Website Optimization
Let’s look more closely at how you might apply the See, Think, Do framework when discussing and implementing the optimization of a website to drive organic search, conversions, and revenue.Keep in mind that when talking about optimization, we aren’t just placing keywords;we’re creating an experience through content and the various elements on a web page.

See:This includes the larger audience of people online that are interested in something, and relates to the more generic search queries we see, for example, “doorknobs.” In this phase, if you’re in the market of selling doorknobs,you might create informational content in various forms on your website about doorknobs;varieties,uses, features and benefits, installations, etc. Again, we’re thinking about the intent of the audience here.

Think:Your audience is essentially thinking about a purchase.Your website’s job is to help that decision become easier.In this phase, you might create buying guides for doorknobs.You might also have functionality on your product pages that allow a person to compare various doorknobs.  

Do:This is enabling a conversion on the web page, whether that’s buying a product or signing up for more information from your brand or any other type of conversion you deem important.This is usually facilitated by the elements on the web page (for example, a noticeable “add to cart”button,an easy-to-find way to request more information or talking to customer service via chat, and so on).

Why You Can’t Afford to Ignore the New Approach
Without an understanding of what your audience is trying to do, SEO strategies today can fall short, be too prescriptive and too tactical.in an era where search engines are becoming smarter at identifying the web pages that answer your audience’s intent, you can’t afford not to consider models like intent-based optimization and See,Think, Do.Without it, your chances of visibility online are becoming slimmer.Plus, approaching your conversations with the C-Suite in a more strategic way when discussing SEO is speaking a language they can understand, and presenting a roadmap they can get behind.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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24th
APR

SEMrush Can Help Businesses Grow

Posted by peterzmijewski | Filed under Internet Marketing

The digital world is rapidly changing and evolving.At the same time the competition continues to grow. To stay ahead of your rivals, you need to defend your market position and maintain your competitive edge.The good thing is SEMrush is constantly trying to deliver the best tools to help you achieve success and outdistance your competitors.

1.Get a better understanding of your competitors
Understanding competitive landscape is important to plan your marketing campaign and make informed decisions.Using SEMrush’s analytics reports you can get insight into your competitors’strategies that contributed to their success and their areas of missed opportunities that you can capitalize on.The multiple reports will help you see your rivals’ best keywords, discover your new organic competitors, analyze their ad copies and keywords,uncover their advertising strategies and a lot more.Besides the ability to discover terms and phrases your competitors are getting traffic from, you can also compare keyword rankings of up to five domains.

2.Conduct a more effective keyword research
To expand your brand’s online visibility and establish credibility, you need to build a well-planned SEO strategy,focusing on certain keywords.A thorough keyword research is an inevitable step in developing a strong SEO strategy.What’s more, it’s important to keep searching for new terms and phrases to target on a regular basis, because your audience’s preferences might change.You need to keep abreast of trends and new topics to create content around them.The Related Keywords report provides you with a list of words that are semantically related to your query, including singular and plural forms, misspellings, acronyms, and abbreviations.These two reports help you discover the different keyword variations that are associated with a particular root word and expand your keyword research.

3.Discover new advertising opportunities
It can be quite expensive to advertise online today.Indeed, paid media is one of the toughest parts of any business.To wisely plan your advertising budget strategy and make sure your PPC campaigns don’t burn up your company’s money, you need to make your advertising decisions based on data.SEMrush will show you what works and what doesn’t for your competitors.

4.Discover fresh ideas and supercharge your content marketing
From time to time, every writer struggles to come up with new content ideas.This writer’s block can strike anyone,whether you’re a newbie or an experienced content creator.You can use SEO Ideas, a powerful tool for writers that will provide you with related words to include in your content based on who is ranking for the keyword you’re targeting.You’ll discover the most used terms and phrases and see how many of your competitors used each related word in their content.The SEO Content Template report will help you create new SEO-focused content.The tool provides a template of ideas and recommendations for how to create your content to optimize for your certain keywords.

5.Build a strong personal brand
One of the most effective ways to gain advantage in business is having a strong personal brand.In the digital era it’s more important than ever to invest your efforts in building your brand.It helps businesses gain individuality and get access to better deals and relationships.When you have a strong personal brand, clients will naturally want to come to you.By monitoring your online reputation, researching your rivals’ promotional activities, and finding referring domains with high authority and SEO potential, you can effectively generate an effective marketing buzz around your brand.

6.Avoid making common SEO mistakes
If you want your website to rank well in search engines, you need to understand the basics.Very common mistakes prevent site owners and webmasters from getting the desired ranking.Nevertheless, developing your basic technical SEO skills will allow you to fix all issues your site has and improve your Google SERP position.

7.Find SERP features that are worth optimizing for
Over the past several years, the landscape of Google features has significantly changed.The search engine now displays multiple features, including Knowledge Graph, Local Pack and Featured Snippet to name a few.If you want your business to be competitive you need to take into consideration all the SERP changes and develop a plan how to take advantage of them.The latest SEMrush widget added to the Organic Research report allows you to see if any special search engine results are displayed by Google for keywords your competitor is ranking for.You can also check the percentage of terms and phrases that trigger a particular SERP feature.

In conclusion
In the ever-changing digital world it’s important to be adaptive, flexible, and agile.You need toembrace the changes and shape your marketing strategy in accordance with how online environment changes.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st
APR

Content Marketing Performance

Posted by peterzmijewski | Filed under Internet Marketing

Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise.Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building.This move has led brands and SEOs to create huge volumes of content, often in a silo, with the pure purpose of building links to drive organic search performance.This approach rightly focuses on hitting channel KPIs, but it overlooks the wider business performance implications and consumer needs.

Following are tips on how to make link-building efforts through content marketing more successful, by applying a holistic lens and focusing on building a connection with the target audience.

1.Define the strategy and KPIs
You know you need to engage the target audience throughout the purchase journey, and any strategy needs to outline how to achieve this.To measure success, a clear framework is required that separates channel and business KPIs.For instance:

*Owned KPIs: Volume of linking domains, domain authority and engagement metrics such as time on page and bounce rate
*Social KPIs: Share, likes and tweets
*Business KPIs: Leads, brochure downloads and conversions

2.Understand the audience and the purpose of the content
To create content that resonates and builds a connection with your target audience, you need to:

*Understand your audience through personas, ideally augmented with emotional intelligence.
*Define whether the purpose of the content is to engage with a retained audience or attract a new audience.With strategy and KPIs defined, you must build a deep understanding of target audiences and a clear idea of the type of content they want to engage with.Once you have this, the ideation process can begin.The shape of the ideas will inform whether existing content and campaigns can be repurposed or expanded (a worthy consideration if we keep in mind that 60 percent of content that brands produce is seen as clutter), or whether new content is required.Regardless of whether new content is created or existing content is repurposed, the content should be remarkable and add value to the target audience.Achieving this will hit the sweet spot of delivering against both business and SEO KPIs.

3.Connect across channels
To be truly useful to your target audience, it is vital to leverage an owned, earned, shared and paid (OESP) approach where we specifically identify who and where our audiences are, when you should talk to them, and with what messaging.In doing so, you have the opportunity to repurpose your content across the OESP spectrum to drive the maximum possible engagement.With this in mind, a collaborative approach is required, where content no longer operates in silos and teams collaborate around a single content plan. This ensures that campaigns are fully connected across channels, with the common primary objective of adding value for the target audience, with channel KPIs forming secondary objectives.

4.Adopt the mentality of ‘less is more’
As explained earlier, consumers believe that 60 percent of the content that brands create is clutter.To elevate organic search and business performance to the next level, you need to adopt a consumer-centric approach and create far less content, but ensure that the content you do create is more impactful and lives across channels.Ultimately, you need to ensure everything you do is focused on delivering against the types of content that your target audience wants to engage with, whether they are looking to be entertained or educated.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
APR

Influencer Marketing Can Benefit Your SEO Strategy

Posted by peterzmijewski | Filed under Seo Techniques

Influencer marketing builds inbound links
The issue with using influencers for inbound links is that many will disclose the links as sponsored.One way to get around this is to create content-driven influencer campaigns.Traditionally, brands use influencers to create “commercials” for their brands.They are very sales-driven and are focused on pushing a product or brand directly.Instead of making them an extension of your sales team, get them to create video or text content based on their thoughts on a specific topic, citing your site as aresource. This may be a way to bypass the need for disclosure.Depending on your budget, you may need to start with micro-influencers (influencers with smaller, but highly engaged audiences) to begin earning thoseinbound links.

Influencer marketing boosts brand visibility and engagement
The biggest challenge many brands and marketers face is getting heard over the buzz.The competition in today’s digital marketplace is fierce.In fact, engagement and traffic ranked number five among most important ranking factors, according to Moz.Simply put, the more your engage your target audience, the more traffic you will drive to your site, products, and services.This makes influencer marketing an essential asset in every industry.Influencers amass followers who hang on their every product review or recommendation.You can take advantage of their community to enhance your brand’s visibility via social media, blogs, and vlogs.The traffic your influencers drive to your site will boost your SEO rankings in ways paid ads simply cannot.But don’t forget about content engagement.An influencer with one million followers may not be as powerful as a micro-influencer in your niche with 20,000 followers.“Posts from people with small followings get strong engagement, and bring an air of authenticity and trust,” according to Business Insider.

Influencer marketing keeps your content fresh
Creating fresh content can be challenging for marketers and brands, thus emphasizing the need for influencer marketing.The sole job of influencers is to develop unique and compelling content that your target audience can’t resist.Influencers can also leverage their followers to produce content for you. They can maximize a social campaign by encouraging their community to share unique images or thoughts associated with your brand or campaign.One excellent influencer marketing case study is when the brand Gloria Ferrer used influencer marketing to boost their brand awareness by launching the #GloriousBites campaign.

Influencer marketing leads to collaborative content and publishing

Cultivating meaningful relationships with influencers is a powerful way to maximize your SEO efforts.A quality partnership with your influencers ensures exceptional content with collaborative opportunities down the road.You and your influencer can benefit greatly from borrowing one another’s authority,proving to add more visibility for both sides.As partners you can earn more links to add to your robust link profile for a boost in SEO.The relationships you develop via influencer marketing could also provide you and your brand with an in to otherwise off-limit high-authoritative publishers.You influencer networking can open doors, and those doors could lead to social visibility on a global scale.

Finding relevant authoritative influencers
Finding relevant authoritative influencers is the most important aspect of influencer marketing.You want your influencer content to reach your target audience with engagement.This will make your influencersSEO assets to your brand.

Key influencer metrics include…
*Check the influencer’s domain authority
*How many unique visitors does the influencer get per day, week, and month?
*What does the influencer’s engagement per post look like?
*What are the audience demographics, such as age, location, and gender?

Despite influencer marketing’s trending nature, many marketers, SEOs, and brands are still coming up short.Don’t fail to utilize the true power of a well-cultivated influencer campaign.

Source:Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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19th
APR

Most Damaging Mobile SEO Mistakes

Posted by peterzmijewski | Filed under Seo Techniques

Here are the top mobile SEO mistakes you need to avoid if you want to earn better positions in theSERPs, drive more traffic to your mobile site, and keep your mobile visitors happy.

1.Slow Site Speed
Page load speed is an important Google ranking factor.But it’s also important to the people who will visit your site.

*Minimize requests and redirects:Keep pages clean and simple. Eliminate as many 301 redirects as possible, remove unnecessary elements from your page, optimize your HTML code, and minify anything that might slow site speed like CSS and JavaScript.
*Resize and compress images:You can use built-in tools in WordPress to automatically resize images for you, and tools like compressor.io to compress your file size.
*Check your hosting solution:Cheap third-party hosting solutions won’t give you the site speed you need to host huge volumes of traffic.This is especially true for e-commerce.
*Check your progress: Use Google’s PageSpeed Insights as a quick and easy check of your website’s performance.

2.Blocked Files
Googlebot should be able to crawl your website like an average user, which means restricting access toJavaScript, CSS, and image files on your website can potentially harm your rankings.

3.Interstitials Ads
Any page that provides a poor user experience could rank lower in organic search.This includes:
*Popups that cover a page’s main content, regardless of whether that occurs as soon as a user clicks through from Google search results or occurs as users scroll through the page.
*Standalone interstitials that are difficult to dismiss — especially if accidentally clicking these interstitials redirects you to a new page.
*Deceptive layouts, where the above-the-fold portion tricks users into thinking they’re viewing an interstitial.Note that there are some exceptions to this rule.Interstitial ads that are not adversely affected by the new ranking signal include:
*Legally necessary interstitials, including those for age verification and cookie usage.
*Login dialogs for unindexable content (e.g., private content like emails and content behind paywalls).
*Reasonably sized banners (e.g., the app install banners provided by Safari and Chrome). Generally, these take up no more than 20 percent of a screen.
*Check your website’s robots.txt file to see if any essential elements are disallowed.

4.Unplayable Content
Before you include video or multimedia on your page, consider how it will affect your site speed and whether your video-embedding is playable on all devices.Also, include a transcript whenever possible. This will assist both Google (for indexing) and users who need closed captioning.

5.Bad Redirects/Cross Links
Faulty redirects are a major issue in websites that haven’t been optimized for mobile.This is especially true on websites with separate desktop and mobile URLs.

Common areas of improvement include:
*If a mobile user mistakenly lands on the desktop version of your website, redirect them to the mobile version of the page they were seeking.They should not be redirected back to your mobile site’s homepage.
*If you do not have a smartphone equivalent of your desktop pages, remedy that ASAP.Until those pages are live, you should leave users on your desktop page as opposed to redirecting them to your mobile homepage.
*Mobile users who request dynamically generated URLs should be taken to an equivalent mobile URL that will properly display the information they’re seeking.
*Mobile users across all devices should be served the same content.
*Avoid mistakenly linking to desktop-optimized versions of your pages from your mobile URLs.

6.Mobile-Only 404s
Users on the desktop and mobile versions of your site should be able to access the same content.You need to remedy any instance in which mobile users receive a 404 error while trying to access a page that desktop users can see.In general, you should eliminate all 404 and soft 404 pages as quickly as possible — these could help improve your SERP positions for your site.Website auditing software will help you easily find and fix broken links and 404 pages.

7.No Rich Snippets
If you aren’t yet using Schema or Structured Data markup to categorize your content, then you’re missing out a key driver of organic CTR.Google and its users tend to respond to rich snippets that showcase examples of the information they’re seeking.

8.Not Specifying Mobile Viewport
Mobile screens come in all shapes and sizes, so if you don’t specify the correct viewports using the viewport meta tag, then your users may experience pages improperly fitted to their device.Commonmistakes include:
*Using fixed-width viewports, which are only optimized for certain devices.
*Poor minimum viewport parameters, which leave users with smaller devices high and dry.

9.Poor Mobile Design
Your design must also be mobile-friendly.So design for smartphones and tablets, not the desktop experience.Space the elements of your pages so that mobile users aren’t at risk of clicking the wrong link or button.

10.Not Cross-Checking Metrics You Rely On
Understand how the tools you use on a daily basis work, and how the metrics you rely on are calculated. When you’re optimizing — whether for mobile or desktop — make sure you use a good site auditing tool to find your gaps.Check your content, your backlinks, your title/meta tags,your schema markup, etc.everything that will play a role in your website’s success.At the same time, understand that even when different tools boast similar functions (e.g., site audit), they often deliver measurably different results.Cross-check your results against another tool’s results; you might be surprised by how much they differ.

Source:Searchenginejourna

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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18th
APR

When Optimizing for Local SEO in Year

Posted by peterzmijewski | Filed under Seo Techniques

This trend has given way to the “near me” search query – Google “coffee shop near me” while in Queens, and Google will fetch coffee shops in your local area.According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent.This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.

Below are a few things to note when optimizing for local SEO in Year.

1:Title tags and meta descriptions still work
Title tags and meta descriptions are on-site HTML elements which reflect the content of your page,and are shown in SERPs and browser tabs as text.With Google increasing the width of the SERP to 600px, the length of title tags falls between 40 and 50 characters (best practices) while meta descriptions should be a maximum of 160 characters.Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page.Your title tags and meta descriptions must include the keywords you are trying to rank for, for example, “cheap hotels in Las Vegas” (title tag includes a keyword and locality).Titles and meta descriptions must be unique, compelling and descriptive, as this can affect click-through rates from search results to your page.

2:Keyword research
Keyword research represents the very foundation of your SEO campaign and when done properly,keywords can drive traffic and rankings for your web pages.Keywords represent terms and phrases people type as search queries to find local businesses.Keyword research for local SEO involves optimizing your web pages for keywords with geo-modifiers – i.e. place names and locations.For a furniture making business, a generic, non-local keyword might be “furniture makers” but for businesses optimizing for local SEO, an acceptable keyphrase would be “furniture makers Portland” or “furniture makers Portland Oregon”.To optimize your keyword research for local SEO,brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours.Run generated phrases or words through Google Keyword Planner or Keyword.io to get keyword ideas together with monthly search traffic stats.

3:Optimize for Google My Business and Bing Places for Business
Google My Business, formerly known as Google Places, allows you to display your business hours, phone number and directions to your office on Google Search and Maps.This service is free and will aid your SEO efforts, as your business is listed when customers search for your services.When optimizing your Google My Business page,remember to upload your business logo and photos of your business (staff,office building, etc.).For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered.A misplaced phone number or wrong address can result in you losing customers and revenue.

4:Local structured data
Structured data, sometimes referred to as schema markup, are codes which are added to websites toprovide search engines with in-depth information about your products, your business offering,prices of your products,location-based offerings and much more.There are various options for businesses when implementing Schema markup, you can optimize your website according to your business type (dentist, travel agency,etc.),events (business listing in upcoming events) and location (location markup).Google is forcing marketers to use schema markup and is rewarding websites who use this feature as structured data helps crawlers understand your web pages and the content in it.

Conclusion
The above points are a drop in the ocean for optimizing for local SEO, but implementing the points above will have you generating results and better conversion rates.

Source:Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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17th
APR

Basics of Multi-Location and Franchise Marketing

Posted by peterzmijewski | Filed under Internet Marketing

Owning a business that is part of a franchise or that has multiple locations can be a positive business venture when done correctly.That said, there are a lot of things to consider before purchasing abusiness that is part of a larger corporation.The last thing you want to do is invest in a company where the marketing has been handled irresponsibly.If you’re in charge of your own marketing, don’t go in blind not knowing how to advertise. In other words, it’s important to make sure you do your homework and understand all that goes into owning a franchise or a multi-location business before making a purchase.And if you decide to invest, take the time to learn how to market correctly.

The before
There will be different opinions about how the money should be spent, with each person thinking about the best interests of their own business, and not necessarily the corporation as a whole.On the flip side, franchise marketing can also be a huge bonus for businesses because it gives access to a large pool of money that can potentially be used to improve marketing for everyone involved.

Here are some things to consider before purchasing a franchise.

You need to understand what franchising

This may sound obvious, but it’s important to understand exactly what franchising is before getting into it.Many people think franchising is it’s own industry.It’s not. It’s more of a way of doing business. It’s a hybrid business plan that combines working for yourself and working for somebody else.

You must be willing to be part of the team

This means that everyone involved has the responsibility to operate their own successful businesses long term,and that the success of the brand as a whole depends on each team member’s individual successes. You have to be willing to operate as a whole group with the brand’s needs at the forefront.If everyone is only thinking of their individual businesses, the brand as a whole will suffer, and everyone will lose.

In order to make money, you will have to put out money
This is a concept that is hard for some people to swallow. According to Franchising.com, franchise fees range from a few thousand dollars to tens of thousands.Again, this goes back to being willing to work as part of a team even though you are still responsible for your own business.A company-wide marketing fund means you won’t have complete autonomy over how your businesses is advertised and what exactly happens to that large fund to which you have to contribute.You will be able to voice your opinion, so it’s important to understand the basics of franchise and multi-location marketing.

The after
If, after you’ve done all the necessary research, you still want to buy into a franchise or expand your business into multiple locations, your work isn’t done.In fact, it’s just started because now you need to understand the intricacies of marketing for more than one location and how to optimize your results so that your investment continues to be a positive one.

Consider customer reviews
This is something that is often forgotten at the corporation level — make sure you don’t forget! The unfortunate truth is that most reviews are left by unhappy customers who feel the need to voice their opinions. Happy customers tend to stay quiet.This paints an unfavorable — and often unfair — picture of the business online.Don’t be afraid to get out there and ask your loyal customers to leave reviews.

Create a quality website
Your business website should be at the center of your marketing campaign.It’s where your customers go to find out information about your product, as well as where, when and how to reach you.It’s ultimatelywhat will bring customers through your front door.Make sure each store has an individual locations page that is optimized and can be indexed by Google.

Don’t forget about SEO, especially local
While local searches tend to benefit local, single location businesses tremendously, they don’t always have the same effect on multi-location or franchise businesses.Because of the nature of local searches, it’s difficult for the latter to rank as well as single location companies, but it’s not impossible as long as you pay attention to the rules of SEO.

Evaluate whether or not the marketing plan is working
Last but not least, remember that any marketing plan can look good on paper.That doesn’t mean it will be successful when put into practice.It’s important to analyze your results and determine if your efforts are, in fact,increasing brand awareness and bringing more customers through your doors.Consult your team for their opinions and to find out how the plan is working for them.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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14th
APR

Get Your SERPs Back After an SEO Rankings Drop

Posted by peterzmijewski | Filed under Seo Techniques

SEO experts know how tricky our profession can be.Today, your sites could deliver impeccable results in terms of traffic and CTR, but tomorrow they could drop overnight.Is it a Google update or a manual report?Did I lose backlinks? Is it possible that someone plagiarized my content? Is it my developers’ problem?An immediate SEO rankings drop can be caused by anything, from poorly written content to a hacked website.

1.Check for Manual Penalties
This first step is fairly simple.When a specific page or your entire site gets penalized, you will receive a note in Webmaster Tools. Like this one:As you can see from the example above, Google is pretty descriptive about the causes of this particular manual penalty.In this case, figuring out why your site has received worse rankings or been entirely de-indexed won’t be a problem.

If you don’t see any penalty-related messages in your Webmaster Tools, there are only two options left:
*Google has updated its algorithm
*You or someone from your team is responsible for the rankings drop

2.Make Certain Your Site Isn’t Affected by Algorithm Update
I can’t stress enough how important the right answer is.Because if you fail to come to a conclusion,you will spend dozens of work hours and thousands of dollars to no avail.Everybody makes mistakes.One single error in your rankings tracker may have caused the problem.Alternatively, Google might have picked up your site for rankings experiments.An ordinary server error could also be the answer:Your site might be perfectly fine from an SEO perspective, but if you fail to locate the true cause of a rankings drop, you risk ruining your SERPs for real.

Here is what you can do to avoid mistakes:
*Access your Google Analytics.
*Sift out pages that have suffered a loss of organic traffic.
*Analyze traffic dynamics for these pages (week by week and day by day).
*Review selected pages to find similarities (or differences).
*Create a list of hypothetical reasons for why your SERPs suffered.

If your rankings are substantially declining in GA, Google Search Console, and search results,atectonic shift in the algorithm may be in place.Consider adjusting your SEO strategy but don’t rush.I strongly recommend allocating at least a couple of hours to conducting a more detailed analysis.

3.Run a Detailed Backlink Analysis
To figure out if that’s the case, use one of these link analysis tools:
*Ahrefs
*Majestic SEO

The screenshot below demonstrates the dynamics of referring domains in Ahrefs.The arrow shows the time period where rankings started to drop. Obviously, there should be a correlation.You can also combine results from both Ahrefs and Majestic to pinpoint every problem in your backlink profile.Your goal is to check to see if:

*Your site has suffered a sitewide link drop
*A link drop has affected a group of pages or a specific page
*Links have been removed from a particular site or several related sites

After you locate the problem(s), analyze every page that has lost backlinks.Consider their content,structure, visual elements, and so on.More importantly, list pages that are linked to the affected ones on your site.Screaming Frog SEO spider tool will help you to do this.Now that you have two lists of pages (those that lost links and the ones that are internally connected with them), analyze your backlink sources.You need to figure out why they stopped pointing to your site.Were the original pages deleted? Did they change URLs?Was their content updated? Was their design and structure enhanced?

4.Audit Your Content
Content has a major influence on the SERPs of any website.First of all, it feeds to search engines with data about your site.The better search spiders can understand how your site fits in with a specific niche, the higher rankings they will render.Secondly, content is what brings visitors to your site. Useful and valuable content has the ability to build backlinks from trustworthy resources.Dozens of trustworthy backlinks lead to higher search results, always.My point is that content is pretty important, and you have to analyze it to figure out if it might have somehow triggered an SERP drop. Specifically, check to make sure your content is unique.To ensure uniqueness, simply run your site through a plagiarism scanner such as Viper, Quetext, or Plagiarisma.You can also use a built-in plagiarism checker at the Small SEO Tools website.

5.Analyze Your Site’s Structure and Usability
As an SEO professional, you should work with designers, developers, and usability experts to make sure every change and fix in a site’s design is justified from an SEO perspective.Your top-priority task is to ensure a site is redesigned in such a way that both users and search crawlers can navigate it easily. Your site’s structure and usability are tricky.They can trigger a rankings drop at any time, but you won’t be able to identify the cause.Thus,ifanything goes wrong, contact your designers and UX pros immediately to analyze what happened with the affected pages.For instance, someone from your team might have:

*Changed a page’s URL
*Added an intrusive pop-up that triggered a high bounce rate
*Removed targeted keywords from content and tags
*Unintentionally merged several pages
*Placed content that has not been optimized
*Tweaked a page’s design, resulting in code errors
*Messed up the internal linking structure and backlinks
*Deleted a crucial piece of content

Keep your finger on the pulse of everything that happens or is due to happen on your site.Designers and usability professionals may not know much about search engine optimization,so you should coordinate with them to avoid SEO-related mistakes.

6.Review Your Site’s Code

A site is hidden from indexation in robots.txt

Every site that is updated on a regular basis should have a dev version.Basically, this is a copy of the site that is used to implement and test new features before moving them to the live website.A dev site is closed from indexation in .htaccess and robots.txt files to prevent crawling and indexing of duplicate pages. Mistakes sometimes occur when developers move new functionality to the site’s main version, forgetting to provide access in robots.txt.A specific page or even an entire section of the website can remain hidden from search bots which,eventually, leads to a drop in rankings.

A site’s pages are tagged with “noindex, nofollow”
The same scenario is often triggered by “noindex, nofollow” meta tags.Developers noindex, nofollow a specific page when releasing new functionality onto the site and then forget to index,follow it.Search bots’ access to your page gets restricted and eventually, your site drops significantly in search results.The solution is fairly simple.Check to ensure that your developers haven’t accidentally made any SEO-specific mistakes in your website’s code after every update or fix. Make it a rule that they should notify you to look through the updated pages every time a change is made.

301 redirects are placed incorrectly
The only problem is, sometimes, even developers place 301 redirects incorrectly.As a result, you can end up with duplicate pages, which are immediately downgraded by search spiders.Ensure that your developers are properly instructed on how to place 301 redirects.One single error can ruin it all for your site, so be careful.

7.Conduct a Competitor Analysis
Meanwhile, you and your team might not be to blame for a rankings drop.Sometimes, your competitors do such a good job with their site, content, UX, and SEO that your website immediately drops in search results because of their fierce competition.To avoid unpleasant surprises, I recommend monitoring competitor sites on a regular basis.You can do it manually or use Versionista, which unfortunately is not free but is an efficient instrument that compares site differences.

Conclusion
A drop in rankings is a challenge to every SEO professional.However, there are sure-fire methods to pinpoint and eradicate the issues that tanked your site’s performance in the search results.Analyze your SEO campaign step by step, and I guarantee that you will locate the problem and put yourself back on the path to success.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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13th
APR

SEO Growth Hacking Techniques to Your Business

Posted by peterzmijewski | Filed under Internet Marketing

In today’s competitive market, it is almost impossible to succeed in digital marketing without having a well-visited website.Online business accounts for a huge chunk of revenue theses days, and in many niches, buyers prefer to purchase the product with either a cheaper price or best value option.A while ago, a relatively new profession was conceived — search engine optimization (SEO).Today it’s evolved and has become a necessity for every online business.SEO empowers website owners to rank better in Google and generally, make more money in the digital landscape.There are lot of people who use the wrong approach, concentrating on the “publish and pray approach.” But there are a few who understand that like other professions, SEO is highly technical and must be implemented with care.One of the biggest challenges is keeping up with Google’s algorithm changes.The internet as a whole is constantly evolving, and great SEO efforts are needed for a webmaster to keep up with Google’s everchanging processes.

Take care of the technical aspects of SEO
Your website architecture and XML sitemap need to be flawless.Google robots, or crawlers, will gothrough your web pages from time to time, and they need to have full access to certain resources.This is where technical prowess comes into play.Your website’s architecture must be designed to improve customer experience and offer easy navigation.Otherwise, both customers and Google may not notice some of your content.Now, let’s talk about your domain as a whole.Your website needs to be registered in the country where you are conducting business.To achieve better results in local search, you should be thinking of having local domain names like .co and .uk.On the other hand, if you are a multi-national company, or if your services are provided solely through the internet, you can go for root domain names.Everyonebattles to get a .com domain, but you can choose any combination. Ranking in Google requires many other factors, and your domain name doesn’t really play a huge role in that.

Invest in keyword research
Every single blog post has to be strategically created.It has to be focused around one particular term or a phrase, otherwise known as the keyword.This keyword is exactly what your users are typing in google to find you.Your effort should be towards enhancing your content with the right keyword and appearing on the first page when users search for specific keywords.Obviously, the higher your success rate incontent marketing strategies, the higher your traffic and position in Google will be.Before creating content, you have to find just the right keyword around which you will build your content.There is no reason for you to pursue keywords with low traffic or high difficulty.Instead, you will have to find phrases that have medium traffic and low difficulty or medium difficulty and high traffic.

Blogs and great content matters alot
The era of publishing great content and conquering the world is long gone.In my opinion, great content is not king anymore because there is plenty of great content on the internet, and the land of SEO cannot have that many kings.Once you set up your blog and craft your content, you must focus on building links. In other words, you have to create visual content — either in a form of videos or articles — which will then be shared by other bloggers on their own websites.In a way,this represents the passing of authority from other sources to your own website.A backlink is a sign of trust from other professionals within your industry.Regardless of the products or services that you are offering, link building is a strategy that will improve your website ranking.That being said, you will have to promote the content. You can improve your SEO by focusing on longer content with lots of images, links and interesting formatting and getting more links and social shares.That being said, you will have to promote the content.You can improve your SEO by focusing on longer content with lots of images, links and interesting formatting and getting more links and social shares.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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