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The Significance of Mobile Optimized Content

Posted by peterzmijewski | Filed under Internet Marketing

We had learned a lot about content marketing in the past year, we had been referring to it in our sleep. Just fresh off another algorithm update, we all rushed to put in more informative and engaging content to the site. We had spent hours going over each sentence, used hope that Google would glance on it favorably.

Just as one began to be comfortable, mobile has made a revolutionized way one searches. In fact, it has now gotten a 20% share of the ecommerce sales, up from 15% from the previous quarter.

Research also shows that retail visits from mobile devices had gone up to 30% in the initial quarter of 2013, up from 24%. While this would not make the past previous efforts redundant, it would mean they have to turn attention toward mobile optimized content.

You now have to say goodbye to witty anecdotes, nostalgic introductions plus long winded descriptions, mobile users would like the key facts at the fingertips the instant they would load the site (which would better be less than 3 seconds if you would not want the site to be abandoned by 40% of the searchers. Here would be four aspects you would wish to adjust to capture the mobile audience.

1) Length – Should Internet users in general be impatient, you have to imagine the level of attention a mobile user would be prepared to give you. 58% of mobile users have access of the web while you are out and about, whether this would be out shopping, on the daily commute or through work. This would mean your audience would have limited time and maybe patience, so keep content concise.

2) Layout – People would rarely make a response to big blocks of texts and this would never be more true than on a mobile device. Giving readers snippets of information, handy bullet points plus catchy headlines which give them the best selling points for easy access would be the ideal way to improve conversions.

3) Structure – With a lot of smaller screens, browsers would only be able to view a few lines of content at a time, so the copy has to be short and to the point. Give the most significant information initially, including product details and prices, followed up by further reading. Keep  in mind the amount of content users would view before scrolling and put the most significant text here.

4) Calls to action – With an average mobile user making use of less content than via a esktop, there would be no use having call to actions bottom of the page. These have to be more direct, stand out and show through the content.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Chromecast Entertainment Device Launched By Google

Posted by peterzmijewski | Filed under Internet Marketing

Google launched Chromecast Entertainment Device into the smart TV market. With HD-quality pictures, to a number of premium streaming video services the Chromecast will authorize users to connect their sets. With video services, the device will give authority to users to connect through multiple devices, notebooks and mobile devices and to control the player on desktops.

Sundar Pichai wrote – [Google senior vice president of Android, Chrome and apps] “To help make it easy to bring your favorite online entertainment to the biggest screen in your house – the TV – we’re introducing Chromecast. Chromecast is a small and affordable device that you simply plug in to your high-definition (HD) TV and it allows you to use your phone, tablet or laptop to “cast” online content to your TV screen. It works with Netflix, YouTube, Google Play Movies & TV and Google Play Music, with more apps like Pandora coming soon, With Chromecast, we wanted to create an easy solution that works for everyone, for every TV in the house.”

Source: Clickz

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Landing Page Design Tips to Put Up Conversion Ratio

Posted by peterzmijewski | Filed under Internet Marketing

One fast way to put up profits would be to turn attention away from traffic for some time and begin thinking about the conversion rate. If you would be like a lot of sites on the web, you would be throwing a lot of sales out the window through making simple mistakes or taking out a few key pointers. Let us discuss where to put focus so that you can maximize conversions.

A. Navigation

Nothing would be more significant than making it easy for the user to locate what they want. Navigation would begin with the choice of landing page in the first place. A lot of advertisers would be sending clicks via the home page. You should not do this. Utilize targeted ads plus send users straight to the page which is most relevant. You would want them to see exactly what they would expect to find based on the text of the ad. Should they feel even a bit misled, they will go toward the back button.

However, navigation would not stop there.

Check the internal searches to locate what your visitors want to find most, and ensure that it would be place somewhere prominent and obvious. Do not make a mistake of having to force the visitor into a conversation immediately by making other popular navigations hard.

Such a tactic would backfire.

Visitors would like to be persuaded prior to making a purchase. Should they not feel informed enough, secure enough, and not trusted enough, they would not make a purchase. You need to let them navigate through the site the way actions inform you that they wish to.  People would be more likely to buy if they think they arrived at the conclusion on their own.

B. Second Tip: Images

Images would arguably be the most significant aspect of landing the page design. Humans would be visual creatures, and first impressions would be formed on sight alone. Should the landing page appear haphazard, old, unmaintained, clumsy or cluttered, you will lose much ground in the initial second of the visit.

Users would expect a clean, professional coming from the second they come down. Keep the four ideas in mind.

• Meaningful—images would have implications, even with basic shapes. No matter how basic the image appears, always have a consideration of what it would mean to your audience.

• Custom – A stock photo here or there would be good for blogging, however when it comes to site design, and landing pages in particular, the images have to be custom made.  Should the images not be unique, it would be hard to present a consistent brand image, and quite impossible to portray a unique selling proposition.

• Logical – We would often come across landing pages with great images which do not make sense for the site. You approach images logically by using them in a manner that makes sense for the user. In the same manner, think logically about images plus split test them for maximum benefit.

• Clean – Images should not have to clutter the landing page or distract from the text. They always have to serve to enhance the experience. An image which would fit right in between two paragraphs as part of the narrative would always be better than an image of a smiling model who wears a headset (not that a bit of both would always be a bad thing).

Third Tip: Content

The content of your landing page would be all about the user. Visitors would not want to know one’s life story or why the business is better than the rest. They would wish to know how to solve the issue. Keep this in mind:

1) Unique would not be enough

It would not be enough to state that your content would not be plagiarized or creative. Instead, it would have to serve a purpose which is unique. The content of the landing page has to have a purpose not met by any other page on the web. Content needs to have its own unique selling proposition. To amplify your content, make sure you use the strongest keywords for your paragraphs. Use KeywordSpy to accurately locate these keywords.

2) Be “neutral”

When one says neutral, we mean that you would not want to go for the hard sale. A lot of visitors would be savvy enough to know that they could not take anything you mention for granted. In place of getting promotional, you have to be specific. Focus on the “how” of the product. How will it  aid them in solving the problem? How would it be different (different, not better) from the alternatives? It would be important to recognize that, in such a context, neutral would not mean formal or unopinionated. Personality would be good for content, and those who would take strong stances with no apologies would likely win over those who agree.

3) Address issues before user has them

The default response to any buying opportunity would be to say “no thanks”. We all possess low-level fear and skepticism prior to making any purchase or commitment. You have to address such concerns before the user would even have them. We ensure to do exactly that with the link building service landing page, by discussing not what one does, but what one won’t do.

This would have had a tremendously positive impact on conversions. Find out what your user’s most common objections would be at the moment, and address them soon as you can.

4) Call to action

Everyone would know that they require a call to action, but this would also be one of the most common places mistakes are done. The kind of call to action used would be highly subjective, demanding a good deal on what you sell, and for how much.

Should you attempt to sell a service costing tens of thousands of money, they will want to talk to you. It would be simple as such.

You would need to have a phone number plus other contact information in place, and this would be where you should place most of the efforts.

Should you sell something on a scale which is smaller, the contact information would play a smaller part, but it has to be there.

Should you be selling products, you need to have “buy now” and “add to cart” in the page. By giving the choice of putting an item in the shopping cart, they would not feel like they are committing themselves, and they can keep shopping. Once something comes up in the shopping cart, they are certain to buy it.

You have to be sure to split test your call to action. You would want to try various images, text, fonts and placements. Test as much as you could, and always think about things to test. It would be amazing how much small change could have a big impact.

5) Credentials and Featured Badges

This would be one of the best things one could do to create trust with visitors.

Visitors would naturally be hesitant to work with you or avail of products. By default, they would have no reason to trust you. One easy way to overcome this would be to demonstrate organizations they are familiar with have been happy to mention you or endorse you.

If you could place certifications on top of this, it would also do a good deal for credibility.

If you have not been featured on prominent websites or gotten any credentials, you have to start now. It would be worth it for the conversion rate boost, let alone referral traffic.

6) Loading Time

The loading time would have a very strong and direct relationship with the conversion rate. Your users would always feel like they’re hurrying, whether true or not, and they are not to wait around to see what you can offer when they are aware there are hundreds of other options to select from, and a lot of other ways they could spend time.

You need to invest in high speed hosting, plus keep much clutter off the site. Ensure that the most important parts of the page load initially, and that page would not suddenly reorganize itself as soon as images and multimedia finish loading.

7) Responsive Design

Around 15 percent of web traffic would be on a tablet or smartphone. This would be almost a sixth of the potential customers. If they go to your site and it would look ugly on the device, the odds would be great that they would pack their bags and go elsewhere. In the meantime, consistent studies are engaged, wealthier and do a purchase more than desktop users.

Responsive design would make sure the landing page would appear good on every device. It would imply that images and text are seen without side-scrolling; that buttons and links would be big enough to be pressed with a finger, plus users acquire the experience they get from mobile devices.

With no responsive design, you would be sacrificing 15 percent of traffic without giving it a second thought.

All in All

Key to a higher conversion rate would be to put the user first. They have viewed enough infomercials and bad sites in their life. Place a focus on the unique issue, how you could solve this, and give information they need to feel good with their purchase. Test calls to action, plus be sure to give contact information.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Google Says They Haven’t Updated Panda for A Month And A Half

Posted by peterzmijewski | Filed under Internet Marketing

A Panda refresh has been launched by Google back in March.  Without announcing all the refreshes Google will continue to update going regularly.

Google’s Matt Cutts said – “Rather than having some huge change that happens on a given day. You are more likely in the future to see Panda deployed gradually as we rebuild the index. So you are less likely to see these large scale sorts of changes”.

Matt Cutts had been asked that how many updates are there Google stopped confirming them. About a month and a half ago there had one cutts told but they are looking at pulling in a new signal so hadn’t updated it.

Cutts said – “We’ve also been looking at Panda, and seeing if we can find some additional signals (and we think we’ve got some) to help refine things for the sites that are kind of in the border zone – in the gray area a little bit. And so if we can soften the effect a little bit for those sites that we believe have some additional signals of quality, then that will help sites that have previously been affected (to some degree) by Panda.”

About once a month Panda will it seems that be updated and slowly throughout the month it will roll out.

Barry Schwartz from SMX sister site, Search Engine Land says – “What happens is Google will run the update on a particular day, let’s say on the 4th of the month, Then Google will slowly push out that impact over 10 days or so through the month. Google will typically repeat this cycle over monthly.”

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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How Your Audience Writes Your Blog

Posted by peterzmijewski | Filed under Internet Marketing

Every nice politician would be fully equipped with a speech writer to aid in the crafting of a message. We are aware of this, but when political figures try to deliver the speech, we are of the belief that they wrote it, as if they wrote it themselves.

So why should not bloggers create blog posts for them? No, we would not be referring to ghostwriters, but audience participation in every blog post written. Normally, audience participation in blog posts would come after the post is written and published, in the form of comments.

Each good politician would come fully equipped with a speech writer who will aid them in making their message. We are aware of these, but when the political figures deliver the speech, we would like to think it would be theirs, just as though they wrote it themselves.

So why must not bloggers have anyone else write posts for them? We aren’t referring to ghostwriters, but about audience participation for every blog post written. Traditionally, participation of the audience in blog posts would come after the publication of the blog, in comment form. But smarter bloggers would obtain their audience participation prior to the writing of the post. Might not be active participation, but the audience is still in it.

Blogging does not begin from one’s own ideas, but by the audience’s own. It begins with knowing what they wish to learn. It begins from information piquing interest and not yours. Each blog should utilize the audience prior to writing any blog post.

Find the Target Audience

Prior to using the audience to write any blog posts, you have to know things about them. Who will they be, and who would be interested in you? Better yet, what can you write that will get the audience you want?

What you create can and will change in a drastic manner depending on what you write. The topics could be similar, but the style and particular content of the writing will change. Understanding what the audience is or will be will aid in crafting the correct message for one’s needs. From there you will know the topics, and consequently the words to describe it, which will come from your own research of synonyms for keywords via KeywordSpy.

Having such an understanding of the audience will aid in determining the message. You would not have to be concerned about the message as your audience decides it. Knowing what they wish, enjoy and like will tell you what you should write about.

What Does Your Audience Want to Know?

There would be a lot to know, and it would not all revolve on movie quotes you can put in a conversation. Blog readers are there for a reason and they want to learn. But what do they wish to learn? What would it be that would benefit them?

Chances would be you will get an audience looking for various types of content. This will give you a bigger challenge to meet content needs, but also a lot of freedom to make varied content. Be sure though not to go far in any direction or you alienate a core of your audience.

The goal would be to make sure every reader would leave feeling they learned something. This would indicate that each message and blog post has to be made in a way ensuring readers will get knowledge or insight they already did not possess. This may include new tips, direction not yet receive or even something about the company not previously known.

While not exactly getting the audience to create blog posts, such understanding will ensure you meet their needs. Regardless of the audience or what they wish to learn, writing blog posts for them would be a great way to build, maintain or convert the audience into real followers.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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New Default Subreddits Added To Reddit

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski - Internet Marketing Guru Sinagpore

Peter Zmijewski - Internet Marketing Guru Sinagpore

Today Reddit has announced that default Subreddits going to be changed, when you get logged out otherwise if you have not at all taken the time to customize your own list.

Since 2 years Reddit has not made any change to its default Subreddits.  So we can say it’s a really big deal.

This update includes 2 removals and 5 news additions, of redditors, the latter of which will please a great deal, about those particular Subreddits for quite some time- who have complained. Because of the nature of big changes it will almost certainly piss off a fine number of users also. from default subreddits list r/atheism and r/politics are now gone.

Reddit’s no-BS reason for the removal is here- “We could give you a canned corporate answer or a diplomatic answer that is carefully crafted for the situation. But since this is reddit, we’re going to try things a bit differently and give you the real answer: they just weren’t up to snuff. Now, don’t get us wrong, there still ARE good parts about them. Overall, they just haven’t continued to grow and evolve like the other subreddits we’ve decided to add.”

r/gifs,  r/earthporn, r/books ,  r/television, r/gifs and r/explainlikeimfive are the new addition , all picked based on increase in submissions,  rate of subscriber increase and a combination of traffic.

Reddit says – “We’ve tried our best to make sure that the new additions are fairly “general,” and a few of the new additions are also there to help cover some areas that have never had a home on the front page. With these updates, we hope there will be an appropriate default for many of the most popular topics,”

For the most part, certainly, these changes only apply to new users. Anybody who uses any time by any means on reddit is able to create their own account and customize what they see.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Ways To Make Blogging More Complicated Than It Is

Posted by peterzmijewski | Filed under Internet Marketing

Far from origins as a digital mode for journaling, blogging has acquired new status as a a powerful content marketing tool for making an improvement SEO and connecting with clients.

Unfortunately, what begun as a simple process of chronicling daily thoughts would becine a complicated marketing endeavor which is worthy of committed teams and resources.

The issue? Placing so much emphasis on business blogging being a promotional strategy has turned in into a complicated arena which would frustrate well-intentioned website owners. Should it be left unchecked, such a frustration may lead to termination of blogging altogether–robbing the site of host of powerful benefits.

Should you find yourself having frustration and overwhelmed through the business blogging process, it may be that you would be making things more complicated than needed. Check out the blog mistakes to see if your company would be suffering from a common issue.

Covering a lot of things in all posts

Take such a rule to heart: a single post, a single idea.

One of the easiest ways to make blogging more complicated than it would have to be would be to try to throw everything you have knowledge of regarding a particular subject into one post, you would likely fall into such a trap.

Top this situation from happening, you need to assign each blog post a theme plus stick to it religiously. To begin, this article would just cover the ways to overly make complications of the blogging process. It would not discuss why business blogging would be significant, what goo posts appear to be or how to make a company blog, as all topics could and will be covered in other articles. In place, it would give information regarding a singular subject that may easily be comprehended and implemented by readers, which has to be the goal of every single blog post the company would make.

Make an expectation of every post to go viral

On occasion, you could have a blog post “go viral” plus send big streams of new visitors in your way.  But while there would be a lot of techniques you can utilize to put up chances of social success, have awareness that implementing this would take time (and following such popular recommendations that the articles would not go viral).

Though occasionally making attempts to develop the kinds of content which audiences would love to share may lead to increased website traffic, trying to meet the standards on each blog post you construct would spell disaster.

Make the blog more appealing with such content, but do not let pursuit of viral success stop you from always publishing good content.

Bringing in a lot of people to the blogging table

You would know how challenging it could be to have a lot of bosses. However, such an over-managed scenario would not just take place in corporate conference rooms—it would be a very big problem for companies which as too many members to sign off every blog post.

While it could be tempting to perceive that acquiring more people involved in your companies blogging process would bring about better results, getting too many people to the table would be a quick way to overcomplicate this project. Limit the number of the decision makers  involved and you would immediately free up the blogging  team for focus on content making and not consensus building.

Get into excessive editing

Here would be thing—Blog posts need not be perfect. While you certainly would not want to release a thing that would be full of spelling mistakes and grammatical errors under the company’s name, the reality would be that web writing would tend to be informal by nature. For such a reason, there would be more leeway than in other kinds of professional writing, as followers would not expect posts to comply with every arcane law of grammar ever made. If you have to use words, make sure you get key terms early on, with the help of keyword research via tools like KeywordSpy.

In a lot of situations, a single round of revision would often be sufficient to whittle initial draft down into a cohesive and correct post. While the particular situation could vary, you need to be careful of trapping each post. While the particular situation could vary, you have to be careful of trapping each post for the company blog in a lot of rounds of corrections wherein final drafts would be hard to come by.

Attempt to measure a lot of metrics

For every blog post released, there would be a hundred various metrics that may be tracked—including all things from social shares to bounce rate plus more. However, while some of the information may be useful, spending a lot of tracking metrics than you would on actual writing great posts would not be an efficient use of your time.

In place, a better approach would be to determine particular goals the company has for blog posts and for measuring just the metrics linked with the objectives. For instance you are writing blog articles with a purpose of putting up sales, measure the number of blog visitors who go on to result into conversions—not only the number of times each post would be retweeted on Twitter.

Create posts that would be too long

According to some good research, posts would be greater than 1,500 words on average get roughly 68.1% more tweets plus 22.6% more Facebook “Likes” compared to posts.

However, would that mean that each post you write need to follow the long form format?

Of course not. Writing thousands of word posts would take time, energy  and commitment—all which detract from other business objectives plus limit the number of blog posts you make. So while it would be good to spice up the content with occasional long articles, trying to meet high standards on every post would complicate the blogging process and can stop you from connecting regularly for your readers.

Trying to post to the blog very often

In an ideal world, all businesses would have the resources required to run well-researched, high-quality ling form blog posting daily. However, that world is just that—ideal.

Trying to do more with the blog than you have resources to support would be a quick way to burn out the team and lose readers because of infrequent updates. Would it be a nice idea to post to the blog every day? Truly, unless posting daily would not be sustainable for the current team.

It would be better to make an editorial calendar that you may stick to well. If you could not post daily, post once or twice a week. Long as the content quality would stay high, readers continue to come back again to connect with the business.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Now More Examples of Bad Links Will Be Given To In Messages to Webmasters by Google

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski

Peter Zmijewski

Google announced that it will try to give more examples of so-called “bad links” in its messages to webmasters about who have already done submission re-examination requests after being hit with webspam penalties.

Cutts says – “That’s fair feedback. We appreciate that, We’re working on becoming more transparent, and giving more examples with messages as we can. I wouldn’t try to say, ‘Hey, give me examples in a reconsideration request,’ because a reconsideration request – we’ll read what you say, but we can really only give a small number of replies – basically ‘Yes, the reconsideration request has been granted,’ or ‘No, you still have work to do.’ There’s a very thin middle ground, which is, ‘Your request has been processed.’ That usually only applies if you have multiple webspam actions, and maybe one has been cleared, but you might have other ones left. But typically you’ll get a yes or no back.”

As cutt includes in his talk like In the messages, they will try to get more examples, when they go out or some way where you.

Cutts added – “What I would say is that if you have gotten that message, feel free to stop by the Webmaster Forum, and see if you can ask for any examples, and if there’s any Googlers hanging out on the forum, maybe we can check the specific spam incident, and see whether we might be able to post or provide an example of links within that thread, but we’ll keep working on trying to improve things and making them more transparent.”

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Know To ID A Twitter Bot Account

Posted by peterzmijewski | Filed under Internet Marketing

Peter Zmijewski - Internet Marketing Guru Sinagpore

Peter Zmijewski - Internet Marketing Guru Sinagpore

Apart from of the content of tweets, it is the moments of those tweets that can assist distinguish bots on Twitter from actual person and corporate accounts. From a study it came to know that at about more than 160,000 tweets, from individual Twitter accounts, company managed accounts by bots, the accounts controlled with the help of using online lists of Twitter bots. This research was launched last week.

A piece from the summary: Periods of high or low Twitter activity and the time between successive tweets could distinguish the three kinds of accounts from one another with approximately 83% accuracy.

On local time of the accounts studied, in the afternoons and evenings the study found that personal accounts are most active and during business hours corporate accounts are most active. For bot accounts the tweet distribution, though, “exhibits a variety of peaks, which is in all probability because their performance is not linked with a structured daily routine.

All Twitter bot accounts not spam, countless automated accounts are exist there, that helps to push out things like weather updates, headlines, sports scores and more.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Google Tag Manager Gets Standardized

Posted by peterzmijewski | Filed under Internet Marketing

Great Entrepreneur - Peter Zmijewski

Great Entrepreneur - Peter Zmijewski

Google has announced the launch of Tag Manager, back in October. Into one snippet of code and manage from one interface, the various tags you use for your site are being consolidated by this tool.

Google has made an announcement that it will work with mobile apps. Including built-in templates for popular tags Google added some more improvement. Google specified that it is serving twice the amount of traffic but a new standard Data Layer is being introduced by a consortium of companies, we can say that of Tag Manager, it is a core component.

Google says – “It’s a standard way to format data within a web page, Think of the data layer as a central way for analytics and marketing tools to communicate and share data on a web page. It’s typically used in two ways, 1. to store data and provide a clear separation between the data and presentation layer of the page and 2. to store data when some type of user activity occurs. The information in the data layer can then be consumed by different web technologies, like analytics tools or marketing tools, through a tag management platform.”

Company says, “Standards cannot exist in a vacuum. They need adoption.”

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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