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8th
JUL

Google is Honoring Nettie Stevens, Who Found Out XY Chromosome

Posted by peterzmijewski | Filed under Social Media Marketing

Google is honoring Nettie Stevens, the American female geneticist who was one of the first to describe the chromosomal basis of sex. She came up with the XY sex-determination system, mostly found in humans to classify gender.

Females have two of the same kind of sex chromosome (XX) and are called the homogametic sex. Males have two distinct sex chromosomes (XY) and are called the heterogametic sex.

Nettie Stevens Google Doodle, aka logo, has the XY replacing the Os in the Google logo. Nettie Stevens is showed looking through a microscope at the chromosomes with other genetic-based imagery around the logo.

Nettie Stevens was born today, 155 years ago, on July 7, 1861, in Cavendish, Vermont. She passed away at the age of 50 from cancer on May 4, 1912, in Baltimore, Maryland.

In her short life, she published about 40 papers and was a leading force on genetics.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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7th
JUL

What exactly Advanced SEOs Ought To Know From The Google Raters Instruction

Posted by peterzmijewski | Filed under Social Media Marketing

Back in November 2015, Google first publicly released the guide it provides to human raters who help it determine the quality of search results. Before then, some leaked copies were available online, but this was the first time Google had officially released them. Then, in March 2016, these guidelines were updated.

At SMX Advanced 2016 in Seattle, panelists Jennifer Slegg, Jenny Halasz and Ruth Burr Reedy talked about Google’s guidelines and the insights to be gleaned from them in a session entitled, “What Advanced SEOs Should Know From The Google Raters Guidelines.”

My top 21 takeaways from this session:

  1. Raters don’t impact the actual search results. Instead, Google uses these for experiments to see what needs to be adjusted in the algorithm.
  2. If you are an online store, you are held to the Your Money or Your Life (YMYL)            standard, which is the highest standard because it means the pages could have an impact on the current or future well-being of the person viewing them.
    1. Google search quality raters judge pages based on Expertise, Authoritativeness, & Trustworthiness (EAT).
      1. Expertise: Related to the author and how well they know their specific topic. Just because you’re an expert at one subject doesn’t mean you’re an expert in everything.
      2. Authoritativeness: Related to the actual website. The About Us page tells Google a lot about your company. Make sure you keep it updated.
      3. Trustworthiness: Why should a user trust your website? Does the site look sketchy? Looks matter!
    2. The search quality raters look to see if the needs of the searcher were met. Are you giving the searcher what they’re looking for?
    3. If your site isn’t mobile-friendly, you automatically fail the “Needs Met” criteria.
    4. If you want to see if your quality is great, read it out loud and see if it sounds funny.
    5. Stop obsessing about how long content is. Can you honestly write 1,000 words on how to hard-boil an egg?
    6. How great is your online reputation? Don’t worry about one or two bad reviews, but rather your overall online presence.
    7. Does your website have a lot of distracting supplementary content? This is basically any junk that is not your main content, like a newsletter popup that makes you hit an “x” that says, “No, I don’t want to make a million dollars.” Google took a lot of references to this out in the updated version of the guidelines in March, which was probably because a lot of this type of content doesn’t exist on mobile (There simply isn’t room for it).
    8. Google uses human raters because the searchers are human!
    9. If you get a medium rating, that doesn’t necessarily mean you’re doing anything wrong; more likely, it just means that there is nothing special about your website. You’re “fine” but not “great.”
    10. If you’re offering a product or a service, your site should make it obvious how to get hold of you.
    11. Showing customer feedback on your website is great. Use a service like Get 5 Stars.
    12. Make sure your website shows where you are referenced online — news articles, Wikipedia articles and so on.
    13. The guidelines are for how Google wants the search results to look like, not necessarily how they are. It’s optimism vs. reality.
    14. Google hasn’t told us how many raters exist currently.
    15. Think of the rules more as guidelines than actual rules.
    16. Some of the guidelines are weighted more toward the actual page and not the domain itself.
    17. Scraped content doesn’t fool Google.
    18. Trust is built with Google in very small moments. Look for grammar errors, and be careful your ads are not too intrusive.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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7th

What exactly Advanced SEOs Ought To Know From The Google Raters Instruction

Posted by peterzmijewski | Filed under Social Media Marketing

Back in November 2015, Google first publicly released the guide it provides to human raters who help it determine the quality of search results. Before then, some leaked copies were available online, but this was the first time Google had officially released them. Then, in March 2016, these guidelines were updated.

At SMX Advanced 2016 in Seattle, panelists Jennifer Slegg, Jenny Halasz and Ruth Burr Reedy talked about Google’s guidelines and the insights to be gleaned from them in a session entitled, “What Advanced SEOs Should Know From The Google Raters Guidelines.”

My top 21 takeaways from this session:

  • Raters don’t impact the actual search results. Instead, Google uses these for experiments to see what needs to be adjusted in the algorithm.
  • If you are an online store, you are held to the Your Money or Your Life (YMYL) standard, which is the highest standard because it means the pages could have an impact on the current or future well-being of the person viewing them.
  • Google search quality raters judge pages based on Expertise, Authoritativeness, & Trustworthiness (EAT).
    1. Expertise: Related to the author and how well they know their specific topic. Just because you’re an expert at one subject doesn’t mean you’re an expert in everything.
    2. Authoritativeness: Related to the actual website. The About Us page tells Google a lot about your company. Make sure you keep it updated.
    3. Trustworthiness: Why should a user trust your website? Does the site look sketchy? Looks matter!
  • The search quality raters look to see if the needs of the searcher were met. Are you giving the searcher what they’re looking for?
  • If your site isn’t mobile-friendly, you automatically fail the “Needs Met” criteria.
  • If you want to see if your quality is great, read it out loud and see if it sounds funny.
  • Stop obsessing about how long content is. Can you honestly write 1,000 words on how to hard-boil an egg?
  • How great is your online reputation? Don’t worry about one or two bad reviews, but rather your overall online presence.
  • Does your website have a lot of distracting supplementary content? This is basically any junk that is not your main content, like a newsletter popup that makes you hit an “x” that says, “No, I don’t want to make a million dollars.” Google took a lot of references to this out in the updated version of the guidelines in March, which was probably because a lot of this type of content doesn’t exist on mobile (There simply isn’t room for it).
  • Google uses human raters because the searchers are human!
  • If you get a medium rating, that doesn’t necessarily mean you’re doing anything wrong; more likely, it just means that there is nothing special about your website. You’re “fine” but not “great.”
  • If you’re offering a product or a service, your site should make it obvious how to get hold of you.
  • Showing customer feedback on your website is great. Use a service like Get 5 Stars.
  • Make sure your website shows where you are referenced online — news articles, Wikipedia articles and so on.
  • The guidelines are for how Google wants the search results to look like, not necessarily how they are. It’s optimism vs. reality.
  • Google hasn’t told us how many raters exist currently.
  • Think of the rules more as guidelines than actual rules.
  • Some of the guidelines are weighted more toward the actual page and not the domain itself.
  • Scraped content doesn’t fool Google.
  • Trust is built with Google in very small moments. Look for grammar errors, and be careful your ads are not too intrusive.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , , ,

6th
JUL

Tips on how to Focus on Your Visitors With Facebook Ads

Posted by peterzmijewski | Filed under Social Media Marketing

Facebook has further reduced the organic reach of brands and publishers in the news feed to emphasize updates of friends and family.

Understanding why people share content on Facebook will help you create content that is more likely to attract engagement, in the form of likes, shares, and comments. But simply relying on people to share your content isn’t the safest strategy.

You need to reach and attract new customers – and you also need to bring back people who may have visited your website not too long ago without converting.

If you haven’t already, it may be time to start using Facebook Ads.

More than a billion people log in to Facebook every day. Including your customers. While organic reach is always shrinking, Facebook has a staggering number of options to ensure your target audience sees your content.

many people have tried Facebook Ads but declared them a failure. Targeting on the platform can be complex for novice advertisers. But if you get a high enough click-through rate, Facebook ads are pretty cheap.

Basic demographic targeting will show your Facebook ads based on things like location, age, and gender. But then you can add in interests and behaviors so you can make sure you reach the people who are more likely to be interested in the product or service you’re selling.

As with any ad targeting, the danger is to target too broad of an audience, or one that is incredibly specific. The last thing you want to do is waste money on campaigns that aren’t optimized. (And, of course, it’s also crucial to make sure your Facebook ads are actually amazing)

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , , ,

5th
JUL

Facebook Give Preference to Friends and Family Updates

Posted by peterzmijewski | Filed under Social Media Marketing

Facebook will soon alter the way its 1.65 billion users discover stories in their News Feed. The social network will give preference to updates from friends and family over brands, the company announced.

Why Is Facebook Making This Change?

In a separate blog post today that tries to define what exactly the news feed is, Facebook emphasized that it’s all about “connecting people with their friends and family.”

It seems people are worried about missing out on important updates from their friends amidst the massive number of articles, videos, and memes people are sharing on Facebook. That’s why friends and family updates are going to the top of the news feed.

Facebook also has done some research and knows that, after friends and family, people expect their news feed to contain informative and entertaining stories. The network promises it will continue to work on personalization to ensure its feeding users what’s most relevant to them:

“Our success is built on getting people the stories that matter to them most. If you could look through thousands of stories every day and choose the 10 that were most important to you, which would they be? The answer should be your News Feed. It is subjective, personal, and unique — and defines the spirit of what we hope to achieve.”

Also, no doubt in response to the claims that Facebook is biased, Facebook wants to make sure you know that they don’t favor any sources or ideas. Because it’s all about what matters to you, you see.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , , ,

4th
JUL

Twitter Announced a New Feature ‘Stickers’

Posted by peterzmijewski | Filed under Social Media Marketing

Earlier this week, Twitter announced a new feature called ‘Stickers’. Essentially, theses are a mash-up of hashtags, emoticons, and Snapchat filters all in one easy-to-use photo features.

Like hashtags, stickers are also searchable. After you use one you can then click on the sticker to view a newsfeed of other users who have used the same sticker. Because of the search feature, Twitter stickers could be more useful to brands than Snapchat’s filters.

Similar to Snapchat filters, Twitter’s stickers are a fun way to personalize pictures.

How Could Brands Use Twitter Stickers?

While they might seem like nothing more than another silly way to personalize photos, the search feature makes Twitter stickers extremely interesting for brands, particularly if Twitter offers sponsored stickers, similar to Snapchats sponsored filters.

Image if Finding Dory sponsored a fish or aquarium sticker. Pixar could then easily engage with users who use the sticker by retweeting and sharing GIF collections of their favorites. They could then retarget those users with ads to purchase a DVD of the movie or collectibles. They could even add a photo backdrop that interacts with the sticker in the theater to encourage users to share what are essentially branded photos.

Currently, Stickers are rolling out to a limited number of users.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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1st
JUL

Google Provide Timely Information About Earthquakes In Your Area

Posted by peterzmijewski | Filed under Internet Marketing

Google has introduced a new feature to its search results that will be helpful next time you have to look up information about an earthquake in your area. According U.S. Geological Survey, approximately 500,000 earthquakes occur around the world every year, but only 100,000 of them are felt.

Now, when earthquakes are felt, people can get the information they need directly from Google’s search results. Search commands like “earthquake” or “earthquakes near me” will return a summary of information about the earthquake, including its size, as well as a map of the area that has been affected.

Not only will there be a map to show you the size of the affected area, the map will indicate the levels of intensity felt throughout the affected area. With that information you can quickly determine where the epicenter of the earthquake was and how far of a reach it had.

In a further effort to help people stay safe during an earthquake, Google will provide tips on the next steps you should take during possible aftershocks. Google will continue to provide updates throughout the hours and days after the earthquake about the damage caused and whether or not aftershocks can be expected.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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30th
JUN

On Demand Google Test Internet Speed

Posted by peterzmijewski | Filed under Internet Marketing

Following in Bing’s footsteps, Google has been spotted testing out its own native internet speed testing tool directly in the search results pages.

It appears that the test has not rolled out for everyone, but some searchers have reported seeing it after typing “check internet speed” into the Google search bar. The test measures download speed, upload speed, and latency. According to Google, the best internet connections have high download and upload speeds but low latency.

A Google Help Center document confirms the addition of this new feature, and also provides some interesting information on how the tool works. For instance, Google has partnered with Measurement Lab (M-Lab) to run the test, a company which is dedicated to providing open source internet data measurement tools.

The test is said to take just 30 seconds to complete, during which time the tool will measure your internet speed according to how much data can pass through your connection in 30 seconds. If data usage is a concern, Google says a typical test uses 9.4 MB of data, but that number could vary depending on how fast your connection is.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , , ,

29th
JUN

A New Look Of Facebook In Like Button

Posted by peterzmijewski | Filed under Social Media Marketing

The Facebook Like has a new look. The Like button, which is embedded on millions of web pages, is getting the “f” out and replacing it with the familiar thumbs up icon. The Like count will appear within the new blue button.

Here’s a comparison of the current Like design and how it will change:

Updating the Like button, and all of Facebook’s other social-sharing buttons (Share, Send, Follow, Recommend, or Save) with the new flat design, is part of Facebook’s effort to get more mobile-friendly. Facebook noted that 30 percent of Like button impressions come from mobile devices.

“Our hypothesis was that more people would recognize the thumbs-up icon on the like button, so we conducted qualitative and quantitative tests to measure them side by side,” said Facebook in a blog post.

In testing the new button, Facebook indeed found greater engagement – a 6 percent increase in Likes.

Facebook redesigned these buttons to be “backwards compatible,” so you don’t need to do anything if they’re already embedded on your site. The updated buttons will simply begin rolling out in the coming weeks.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , , , ,

24th
JUN

Now On Twitter Share Videos Upto 140 Seconds

Posted by peterzmijewski | Filed under Social Media Marketing

Just as you have 140 characters per tweet, you can now share videos up to 140 seconds in length on Twitter, the company has announced.

Twitter introduced the ability to add video in 2015. Until now, you could only upload 30-second videos (except for a few select advertisers, who could post videos up to 10 minutes in length)

According to Twitter, video tweets have increased by more than 50 percent since early 2016.

This change is also extending to Twitter-owned Vine. The traditional six-second looping Vines can now serve as a “trailer” of sorts for videos up to 140 seconds long. To view longer videos, users can tap a new “Watch more” button in the lower right corner.

One other change coming to soon to Twitter for iOS and Android is a new viewing mode. Tapping on a video tweet or Vine will put you in a new full-screen mode, where Twitter will suggest other video and Vine tweets worth watching, according to Twitter.

More Twitter News: Engage, Periscope & Magic Pony

Twitter Engage: Creators, celebrities, and public figures in the U.S. have a new iOS app to play with. Twitter Engage, which is comparable to Facebook’s Mentions app, will “help popular video creators better understand, engage, and grow their audiences on-the-go with real-time data and insights.”

New Periscope Button: Attention live-streaming fans – Twitter announced (via tweet) the addition of a new “Live” button for iOS and Android users to start broadcasting on Periscope from their Twitter app. Another feature on the way will allow Periscope videos to be embedded across the web.

Magic Pony: Twitter also announced it has acquired machine-learning company Magic Pony, which has been “developing state-of-the-art machine-learning-based approaches for visual processing on web, desktop and mobile over the past 18 months,” (i.e., it makes low-resolution images and videos look like high-resolution and also turns it into searchable data) for a reported $150 million. Said Twitter: “Magic Pony’s technology – based on research by the team to create algorithms that can understand the features of imagery – will be used to enhance our strength in live and video and opens up a whole lot of exciting creative possibilities for Twitter.”

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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