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SEO Keep Your Sales Pages Ranking

Posted by peterzmijewski | Filed under Seo Techniques

It’s not going to be a waste—not with a Sales SEO Strategy.This year,I saw a 20% average increase in organic traffic and a 40% increase in organic revenue year over year for Black Friday alone among my clients.This growth is not something you want to lose.So instead of turning off the SEO car till next year’s Black Friday preparations,just stop,put it in park,and let the engine go idle.

Sales SEO Strategy
Sales SEO Strategy is an e-commerce SEO approach for site pages that are purely date or season reliant,like Black Friday or New Year.Its core purpose is to build and maintain SEO efforts and ranking signal year-to-year without creating redirection chains and starting from zero each year.This page can be a content page or a category page.Either way,it must be a level one page to all your related sales pages.Any current pages (if applicable) that are date-specific need to be redirected to this main landing page.

Sales SEO Strategy Outline
By using this e-commerce SEO strategy,you will be working on your main page and subpages in a year cycle.This cycle addresses the sale itself;its preparation,and the idle time between closure and announcement.As a marketer or anyone in promotions,you will greatly understand what to do for Sales Announcements & Promotions and Sales Dates steps of this cycle.These steps are where you would plan,prepare,and promote the discounts and sales,where you would monitor and track the ROI.

Sales Announcements & Promotions
it needs to be promoted and announced to your audience and customers before the sale’s date(s).The larger the sale,the earlier the announcement should be.This year,before the big Black Friday sales days,retailers prepared by announcing their sales with advertisements and social posts.

Sales Day
This is the sales day(s) that months of preparation and marketing have all lead to.Sit back and enjoy it.But don’t be complacent.Keep your eye on your site and make sure nothing breaks so people can go through the full sales process.Post a few things on social media and send out an email or two.

Sales Closing
The day/sales over (depending on when the sale ends:Monday,Sunday,Friday,etc.),it is time to review the stats of sales and the year-over-year performance.Where possible,it is also a good idea to review your own performance compared to your industry benchmark and compared to the overall public stats.

Landing Page
*This page,like others,needs to have all the standard SEO content elements:keywords,meta tags,on-page content,images with ALT tags,and unique URL.

*Any old on-site links (or off-site links you can change) should point to the new page where possible.

*This page should have social media open graph and Twitter card markups (since this page will be shared via social media).

*The page should also have all the necessary technical SEO elements like canonicalization,rel=prev/next (if a pagination is used to list sales products on this page),etc.

*This page should be the only“Black Friday”page listed within the sitemap,with none of the previous years’URLs.

Count Down,Buzz Creation & Prep
We are now in the time of year when you start looking at what you will do for your sale.Internally define your promotion,select your date(s),and add it to your page.Continue to build backlinks to the page and let people who land there know what sale is coming.This is also a good place to gather emails for people who want a reminder or early sales alerts (if you have not done so already) so you don’t lose sales for people coming to your pages/site before the sale.

Sales SEO Strategy Tips
When working on a Sales SEO Strategy,some sales aids are very beneficial for both traffic generations and sales conversions.

*By using the current year and dates within the header,content,and promotions of the sale,you ensure customers know this sale is current.

*Using banners that read“time is running out,” “two days only” or has a countdown creates some urgency on your page or in your ads during the sales day and promotions.

*On the day(s),a great last-minute sale push often used is to offer coupons to people who share your sales page or homepage to friends.Sales SEO Strategy,like any SEO work,is long-term.Though your sale is only for a few short moments,the preparation for it is all about slow and steady efforts that build year to year.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Boost Your SEO on YouTube

Posted by peterzmijewski | Filed under Seo Techniques

As you’ve probably heard before,YouTube is the second largest search engine in the entire world.YouTube brings in approximately 1 billion.

That’s more than Facebook,Yahoo!,Amazon,Wikipedia,Twitter,Bing,and other popular sites.And this equates to big bucks.SEO to drive traffic to their homepages,blogs,social media profiles and landing pages,it’s foolish to ignore video SEO and YouTube rankings.To put YouTube on the back burner would be akin to saying you don’t care about the second largest search engine in the world.Assuming that’s a statement you don’t want to make,you should begin focusing on how you can enhance your business’s online appearance byimproving YouTube search rankings.

Here are important SEO tips for YouTube.

1.Building your presence
You have to start with the basics.If you want to be seen as an authoritative and relevant brand on YouTube,you need to create a profile and establish a name for yourself.The first step is to register your brand by signing up for a profile.Next,you’ll want to select a channel name and incorporate your logo by uploading a unique banner.You should also fill in some information about your brand and what value it brings to YouTube.One important,yet often overlooked aspect of building your YouTube presence is the vanity URL.A vanity URL is simply a custom,easy-to-remember URL that allows users and customers to effortlessly find your channel.While creating a vanity URL was once as easy as filling in an entry form on the signup page,the policy is now a little stricter.

2.Keywords are critical
keywords are still important in video SEO.Try leveraging Google’s keyword planner tool to discover which keywords your customers are searching for.You can then plug these into the field that says “channel keywords”under your account information.There’s also plenty of demand for relevant keywords when it comes to individual videos.Generally speaking,Google and other search engines like to display videos for keywords that revolve around how-to’s,reviews,funny topics,tutorials and fitness-related content.

3.Description is key
The little snippet that appears in the search results below the video,or the description,is very
important.Aside from the video thumbnail,this is really all the user has to reference when deciding which video to click on.Make sure your description clearly and concisely explains what your video is about,while also remaining engaging and creative.YouTube’s growth rates are astounding and every business owner should focus on the benefits of producing high quality,engaging video content on the world’s second largest search engine.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Social Media Boosts SEO Even Nobody Understands

Posted by peterzmijewski | Filed under Seo Techniques

social media and SEO look like separate aspects of Internet marketing but there’s a very real connection.

Social media’s relationship to SEO
When examining the relationship between social media and SEO,you’ll hear industry experts discuss correlation vs.causation.Does social media have a direct effect on organic search engine rankings,or are there simply some connections?You’ll find good arguments from both sides,but it’s hard to ignore some of the intersections that all but prove causation.

Google and Twitter
That’s where Google comes into play.Google serves as an independent filing system for this expanding library of virtual content.It sends out thousands of crawlers to find information,tag it,and create an index that allows users to quickly and effortlessly find the information they’re seeking.Well,Twitter actually helps Google to discover new content.Tweets can be displayed in search results and allow for timelier consumption of relevant information.

Measuring visibility
Social media may be the golden ticket to improved SEO strategy everyone is looking for.New tools now turn social signals into quantifiable data brands can analyze to fine tune and tweak future SEO and social efforts.

Indirect link building
Link building will always be an important aspect of SEO,and social media can indirectly lead to links.Let’s say that you own a sporting goods company and regularly post content to your website’s blog.Because you have a healthy social following on Facebook,one of your blogs gets shared 25 times.It just so happens that one of those shares is seen by a woman who is the content manager for a popular industry website.you can see just how valuable social media can be for link building.While a share,like or retweet may not directly boost the overall ranking of an URL,it can have an indirect benefit that’s just as important.

Social as a referral partner
Social media can be a huge referral partner for some businesses.If you have an active social following and frequently share blog posts and other content,you’ll naturally attract site traffic.The search engines don’t know that traffic is coming from Facebook or Twitter,but they do know that your site is seeing an uptick in traffic that they like.

Social profile rankings
Profiles on other sites,such as YouTube,Pinterest,Twitter and Instagram,will also show up for some brands.To have more control over what shows up on the first page of Google (this is known as online reputation management),claim your social profiles and make sure they properly represent your brand.This is one aspect of your SEO campaign that you can control.

Don’t separate social and SEO
It’s easy to look at social media and SEO as two distinct entities,but it’s better to see them in the same light.The relationship between these aspects of Internet marketing may not always be definitive,but it’s clear that a relationship does exist.Most of the time,that relationship is indirect,but don’t get caught up in a debate over causation vs.correlation.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Set a Proper SEO Budget

Posted by peterzmijewski | Filed under Seo Techniques

Generally,the more you invest in an SEO campaign,the better results you’re going to get.Along with a greater volume of high-quality content,links,shares and proper on-site optimization,you website’s organic-search visibility will correspondingly rise faster and further.But what’s right for one business isn’t automatically right for another,so one company’s budget shouldn’t necessarily dictate or even influence others’.Setting a budget for your SEO campaign is one of the hardest decisions you’ll make up front.Once you have a ballpark in mind,you can allocate that budget to the areas where you need it most, but since your budget will likely determine which strategies you can afford and what kind of results you’ll see,it’s not a decision to take lightly.

1:Know your limits
This is the first step because it’s the only one with objective, hard limits.If you’re an entrepreneur trying to build a startup,or a small business owner with a limited cash flow,you may only have a specific amount of cash to allocate to a new marketing program.You may also be able to free up more money by cutting back on other marketing strategies that aren’t working.But if you’re teetering on the edge of a negative cash flow,there’s a hard stop to how much money you can invest.Know this limit.

2:Set your goals
These goals will help you determine how much and where you’ll need to invest.For example,if you’re interested only in local traffic,you can weight your strategy toward local SEO,which is less competitive and generally more affordable.If you’re interested in generatingrevenue,you’ll need to target only the most relevant keywords for your company,which takes time;and you’ll also need to invest in a peripheral conversion optimization strategy.

3:Consider your resource options
Once you have a general idea of how much you can invest and where you need to invest,consider your resource options.Generally,you’ll have three:Hire someonein-house,contract the work to freelancers or partner with an agency to get the job done.Contracting the work to a freelancer is the least expensive,but it also comes with the highest risk since you won’t have a guarantee on thisindividual’s’performance.

4:Analyze your current organic visibility
Take a look at your current organic search visibility.Do you have a website? Is it optimized for mobile? Do all your pages have optimized titles and descriptions?Do you have an ongoing content strategy?Do you have a strong process for maximizing the visibility of your content?The fewer foundational elements you have,the more you’re going to have to pay.If you can handle any of these things yourself,do so before you hire anyone or initiate a contract.

5:Establish options
At this point,you should know where you stand,how much money you can spend and where the ideal place to spend it would be.Your best bet is to choose a middle-of-the-road allocation,not at the high end of your target range,but not at the low end,either.Some agencies require multi-month commitments up front,and that’s because of the time it takes to see results from SEO.Know that your first few months will be the most difficult,and prepare some alternative options for when that time has passed.If you find that your budget isn’t cutting it–either because you’re paying too much for what you need or you’re not investing enough to see results–all you have to do is change it,following these same steps over again with your new information.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Improve Your Content-Marketing Strategy

Posted by peterzmijewski | Filed under Seo Techniques

Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes.Content marketing can produce amazing results when done correctly,and with 2016 right around the corner,it’s the perfect time to make sure your strategy is mapped out.While you plan and adjust,consider these points.

1.Think beyond just a blog
Don’t assume that a blog alone will satisfy your content marketing efforts–infographics,eBooks,vlogs,webinars and podcasts are all examples of different forms of content that you can mix into your strategy.The popularity of vlogging continues to rise as well,and I feel it’s a great way to let your prospects and target market into your world.I’ve got a vlog in development that will be launching mid-year in 2016 that I’m extremely excited about.

2.Don’t be afraid to give out information for free
Content marketing is a great way to position your business–and yourself–as an expert.Don’t be afraid to give your audience valuable information for free.If the reader wants to join our newsletter,there is an option at the bottom of our blog posts,but we never gate content or write advertisements disguised as blog posts.

3.B2C and B2B–can benefit from content marketing
Content marketing can work for everyone–both business-to-consumer and business-to-business marketing efforts.While the concept is the same,you need to tailor the approach for each a bit differently.A business-to-consumer customer can be won over with compelling stories that trigger specific emotions,but a business-to-business customer needs to see value and data-backed information in your content.

4.Identify the key performance indicators (KPIs) that will help you gauge the success or failure of your content marketing
Every business is going to have different key performance indicators–it’s important that you identify yours before you start.Some examples of content marketing KPIs include:

*Number of website visits:Total number of visitors you attract to your website via a particular piece of content or a specific campaign.

*Content asset downloads:If you are using multiple pieces of content to push visitors to a download offer,make sure you track the number of downloads that originate form each content referral source.

*Number of social shares:When determining what content is performing best for you,take a look at the number of social shares each receives.Use content that receives a high number of social shares as a benchmark–these are the styles of content and topics that your audience responds well to.

*Bounce rate:A high bounce rate means that your visitors are landing on your content and leaving right away–and not visiting other pages of your website.

*Inbound links earned:Great content is shared and linked to by other websites.

*Time on page:If you publish a large in-depth blog post and your analytic data shows that the average visitor stayed on the page for 15 seconds that tells you they didn’t find it interesting at all.it would be a good idea to make sure you have a very strong offer built into that particular page.

*Cost-per-click (CPC):Let’s assume you spend $2,000 to promote a particular piece of content through multiple channels–SEO,pay-per-click (PPC),social media,email,etc.If you generated 8,800 website visitors your CPC would be just under 23 cents.

*Number of leads generated:It’s important to track leads from every piece of content.For example,you might find out that blog posts that feature infographics generate three times the number of leads that your regular blog posts produce.

*Cost-per-lead (CPL):You need to know exactly how much your leads are costing that you generate through content marketing.

*Conversion rate:Out of all the leads your content marketing is generating,what percentage of them are turning into paying customers?

5.Make sure you diversify your online marketing
Content marketing can produce amazing results,and it’s an incredible way to grow your business,but that doesn’t mean you should put all of your eggs in one basket–you should never do that.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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You Pursue Both SEO and Social Media Together

Posted by peterzmijewski | Filed under Seo Techniques

In the hyper-dynamic,“always connected”virtual world that we live in today,for many startups and old-economy companies,the focus is often on social media and other aspects of digital marketing first.I view SEO as part of digital marketing,and not “instead of”.SEO is part of everything,just like content.At the same time,you can’t delineate digital marketing from SEO.

Here are some ways to strengthen SEO and social media together:

*social media and SEO:
Many believe that search engine optimization (SEO) is something they will get to later,or that it can be ignored.This approach is like building a home on a sand dune.As the sands shift,because there is no solid foundation,the structure becomes less stable.The whole process of building your house or promoting your brand online is internet market optimization and includes SEO,pay-per-click (PPC),analytics,design,architecture,social,content.They are all related,and in many cases the lines dividing them are fuzzy.Internet marketing optimization means that you are optimizing all the components synergistically.That isa uniform approach to digital marketing.

*SEO’s strength:
SEO provides the foundation for a website.In the past,companies didn’t invested in restructuring their website,never invested in content,and never invested in earning followers.They just went out and bought them.There’s always the temptation to grab the low-hanging fruit and move as fast as possible.Quite frankly,that is not a long-term,stable business approach.

*Social matters:
Focusing solely on SEO or on social media is like putting all your eggs in one basket.I believe that one has to focus on both SEO and social media.For instance,Bruce Clay Inc is an internet marketing optimization company.When it comes to marketing for ourselves,we concentrate equally on both SEO and social media.We have a social media team and we are also content-centric because that will help people in knowing who we are and build our brand.

*Strong investment:
SEO is an investment.Most businesses investing in SEO don’t think of it like one.They look for easy returns.Generally,the easier you want it,the worse you get it.If SEO was that easy,everybody would be number one!You have to invest time and energy to repair the things deep down in your website that will allow it to rank in the top three out of a million.

*In tandem:
The whole is greater than the sum of the parts.That is true about digital marketing in general.If I am trying to build a brand,I can’t do just SEO.If I am trying to attract a broad audience of varied personas,I can’t just do SEO.I have to be able to reach consumers and a lot of them consume different media.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Use SEO or PPC Marketing

Posted by peterzmijewski | Filed under Seo Techniques

There are two main ways a local business can reach prospects on Google,and it’s important to understand what they are and the difference between them.The two strategies are search engine optimization (SEO) and pay-per-click (PPC) marketing.

*Local SEO is concerned with getting your website ranked highly in the map and organic search listings on Google for keywords related to your business.You cannot pay for placement in the organic results.

*Google has an algorithm that determines where each page on your site ranks for various keywords and,with local SEO,you’re essentially trying to game the algorithm to get your site ranked higher than your competitors’sites for the best keywords related to your busi­ness.

*PPC is paid advertising on Google. PPC ads are displayed above the organic search results as well as down the right side of the search results.

The main thing to understand is how prominently PPC ads are displayed at the top of a Google search results page.Usually the top three results for a local search are ads.(This is one thing that will very likely not change about how the search engine results page looks because Google makes most of its money from these ads.) If you were to look at the “above the fold” results (the “above the fold” results are those you see when you first land on the page before you scroll down) of any Google search,you’d notice that the majority of the pixels are taken up by paid ads.With PPC,you can launch a campaign and,almost immediately,your ads will start appearing on page one of Google.SEO,by comparison,is a long-term investment.You have to wait at least three to six months to typically start seeing any type of results,and in a competitive market,it could take over a year.If you’re planning to be in business for the long term,are patient,and hire a good SEO firm,then SEO may be a very good long-term investment and generate a good ROI over time.SEO is a constant cat-and-mouse game between Google and those who do SEO for a living.It’s getting harder and harder to get results,and we know a number of SEO firms that are starting to offer other services like web design or social media marketing,while others are deciding to fold up shop rather than continue to play games with Google.

You may be getting three to four solicitations a day from SEO firms telling you how poorly your website is ranking,how your horrible website isn’t getting you as many leads as it could be,and how they have the magic solution to get you to the top of page one on Google (we get their emails,too!).Another advantage of PPC is that it will give you clear,measurable results.You’ll know exactly how much you spent on clicks and how many leads and how much revenue you generated in return.You can’t get clear,measurable results like that with SEO.Google doesn’t share a lot of SEO data with website owners,which makes it very difficult,if not impossible,to accurately measure how many leads you are getting from organic traffic.In fact,one thing to watch out for is that a lot of the organic/SEO traffic you get to your site may be from branded traffic (i.e.,people searching specifically for your company name).

PPC will be a top source of leads for a long time

PPC is never going away.Google is a publicly traded company with a responsibility to their shareholders to increase profits,and they’re constantly rolling out new things that get more people to click on ads.Recently they rolled out new improvements,such as callout extensions,that make their ads take up more space on the page.From our experience,the fastest,most reliable,and most profitable way to generate an ROI on Google comes from running PPC ads.You just have to make sure you’re approaching PPC the right wayfor your local business.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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