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26th
DEC

Google,Facebook Builds a Mobile Search Engine

Posted by peterzmijewski | Filed under Seo Techniques

Facebook is getting into the Googling business.The social network is currently building a search engine that will enable users to look for shareable links within Facebook as opposed to rummaging elsewhere online and then pasting web addresses back into a status update box.‘Add a Link’ that started showing up within certain users’feeds–right next to the buttons where photos,location and friend tags can also be added to statuses.The feature only exists on iOS devices thus far.

“We’re piloting a new way to add a link that’s been shared on Facebook to your posts and comments,”

Facebook told the outlet,adding that it had indexed over one trillion total posts to build the search function.This data is a key differentiator for Facebook’s search function: when users type in keywords,the results are sorted by what is most likely to be shared.

The ‘Add a Link’ feature is just the latest move by Facebook to keep users within its hallowed blue walls.

The New York Times,Buzzfeed and National Geographic to publish stories natively on Facebook,as opposed to linking back to their own sites,in exchange for ad revenue.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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22nd
DEC

Startup Marketing:Search,Social and Content

Posted by peterzmijewski | Filed under Seo Techniques

Three of the most important channels to consider if you want to drive traffic to your product’s website and increase sales,are Search,Social and Content.It’s not one or the other,but all three that you must do simultaneously to get maximum benefits.The reason:They’re all interlinked and often you’ll have to use one channel to help amplify the other.

Search
Accordingly,SEO or search engine optimization continues to be relevant to your marketing efforts because content marketing alone will not rank you higher in Google searches;your content needs to be as well optimized for search as as your website.

There are two core SEO components to pay close attention to:on-page and off-page optimization.

On-page optimization:If your website is slow to load,is not optimized for mobile and isn’t providing a good user experience (high bounce rate),you’ll be left wondering why your website doesn’t draw organic traffic from Google.Google wants the best possible experience forusers–meaning that people who are looking for something should arrive at their desired result in the least amount of time.This is how Google ensures that its own product remains relevant to its huge user base.

Off-page optimization:Once you’ve ensured that your website is well optimized,you need to start building an authority for your domain and its pages.The greater your DA,the more likely you are to have strong traffic and high rank.The most important off-page factor that influences your domain’s authority is your ability to get fresh and good backlinks to your website from higher DA websites.

Social
The more that people share your content,the better it is for your Google ranking.Not just thatCreating viral content for social media also helps you get organic traffic from different social media channels where most of your audience is active.

Selecting the right channel(s):Not all of your audience will be across all channels;you must pick one that engages the largest segment of your audience.

Creating a strategy:Once you identify what type of content that will most resonate with your audience,one that isn’t overtly self-promotional,you will find it easier to sustain and grow your fan following.

Be consistent:It takes time to build a strong loyal following in bigger numbers,and the only way to build one is to be consistent in your social media strategy.

Build a community:Once you successfully create a community,you will have a loyal following of highly engaged,targeted audience members whom you can market to (subtly) over a period of time.Don’t post only your own content:The last thing you want to beperceived as is someone who only blows his (or her) own horn.When sharing content across social media,keep a mix of curated content and your own.

Content
Content is at the heart of any marketing initiative–be it social media or your efforts tooptimize for search.Across marketing channels,the one thing that your audience engages with is content.

Set the objective:Write down your objectives clearly–what is the desired result of content marketing.Is it to get more traffic,build brand recognition through thought leadership,increase signups.

Mailing list Create a writing mix:Play with different formats without limiting yourself to plain text.Videos and visual content are known to be more engaging than plain text-based articles.

Plan on 20 percent writing,80 percent promotion:Two really good,detailed posts a week packed with value can bring more traction than five shorter and non in-depth pieceswill.Spend 20 percent of your time writing those two awesome pieces of content a week and the balance of your time amplifying it.

Understand the connection between Search and Social:The more people who find your content of value,the more they’ll be likely to share–sending Google the signal that a particular article is of value to readers,and thus pushing it up in rankings.Good content also provides fodder for your social media marketing.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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21st
DEC

SEO and User Experience in Your Web Page Design

Posted by peterzmijewski | Filed under Seo Techniques

“Focus on the user and all else will follow.”But in the past,many SEO professionals have ignored this advice,crafting web pages designed primarily for Web crawlers,and crammed with keywords.Google and other search engines have since come a long way.In particular,Google’s sophistication is such that designing for UX (user experience) is much more valuable than designing just for SEO (search engine optimization).That said,totally abandoning SEO in favor of a UX-focused approach is misguided.While it is true that SEO and UX have become more and more complementary–and that designing for UX does oftenresult in improved SEO–there are some UX elements that affect Google’s ability to crawl a website,and some areas in which they benefit each other.

Going mobile
Google rolled out a mobile-friendly update that boosts the rankings of websites to make them legible and,most importantly,functional,on mobile devices.There are three Google-acknowledged ways to design for mobile devices:responsive design,dynamic serving and separate URLs.Of these three,responsive design is the best choice for both SEO and UX.With responsive design,the website is essentially the same,only serving up different displays according to the device.Separate URLs is the least favorable choice,as themobile must then rank for itself.SEO and UX go hand in hand when it comes to mobile sites.Not only is responsive web design user-friendly:Users aren’t redirected to a different website with which they must become acquainted.And the newly-launched mobile-friendly update makes it SEO-friendly,too.

If you must use infinite scroll,use it wisely

Infinite scroll,in which more content continues to load as the user scrolls to the bottom of the page,has been thought to be a friendly and sleek design for UX.If infinite scroll is a design element you would rather not forfeit,Google recommends creating a paginated series (pages of content) alongside infinite scroll,ensuring fast load times and letting users easily find the content they wanted in the first place.Furthermore,there is a design misconception that content is best served “above the fold,” i.e.,content that can be seen without the user having to scroll.In fact,research shows that users do scroll.

Avoid click-to-expand
Along the lines of infinite scrolling is click-to-expand,or tabbed content.This design uses links or tabs which,when clicked,“open” more content.Although Google has not definitively acknowledged whether this hidden content is ignored,there has been much discussion over it:namely,that Google is not indexing it.Click-to-expand content certainly does appeal to minimalistic web design,but appealing to UX in this case could be detrimental to SEO.

Don’t go image-heavy
Images are a great way to convey information while still appealing to users.that text-only pages can perform better than image-heavy pages,especially if the images are generic stock photos or poorly executed design elements.UX design does favor images but only if they are well done.

Google can read images–and they can appear on Google Image searches and provide SEO value–as long as you:

*Give images descriptive file names.
*Include appropriate alt text.
*Surround the image with relevant text.
*Don’t hide important text within the image.

More is more when it comes to forms
Google agrees,arguing that,“Users are more likely to abandon your site before they go through the entire process,”if you use complicated,lengthy forms on one page.For a better experience,then,allow users to see how much of the form they have left,either with a completion bar or a description about the number of pages.It is generally considered bad practice to break up related content throughout many pages,but a form is one category for which that does not apply.

Design for the user,not for Google
Approaching website design with the intention of being completely SEO-and UX-friendly is unwise and complicated,though there are ways to satisfy both–and it is becoming easier to do so,as Google ramps up its capability to read web pages the way humans do.Keep in mind,however,that as sophisticated as Google and other search engines have become,some UX design elements are still SEO-unfriendly.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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20th
DEC

SEO Keep Your Sales Pages Ranking

Posted by peterzmijewski | Filed under Seo Techniques

It’s not going to be a waste—not with a Sales SEO Strategy.This year,I saw a 20% average increase in organic traffic and a 40% increase in organic revenue year over year for Black Friday alone among my clients.This growth is not something you want to lose.So instead of turning off the SEO car till next year’s Black Friday preparations,just stop,put it in park,and let the engine go idle.

Sales SEO Strategy
Sales SEO Strategy is an e-commerce SEO approach for site pages that are purely date or season reliant,like Black Friday or New Year.Its core purpose is to build and maintain SEO efforts and ranking signal year-to-year without creating redirection chains and starting from zero each year.This page can be a content page or a category page.Either way,it must be a level one page to all your related sales pages.Any current pages (if applicable) that are date-specific need to be redirected to this main landing page.

Sales SEO Strategy Outline
By using this e-commerce SEO strategy,you will be working on your main page and subpages in a year cycle.This cycle addresses the sale itself;its preparation,and the idle time between closure and announcement.As a marketer or anyone in promotions,you will greatly understand what to do for Sales Announcements & Promotions and Sales Dates steps of this cycle.These steps are where you would plan,prepare,and promote the discounts and sales,where you would monitor and track the ROI.

Sales Announcements & Promotions
it needs to be promoted and announced to your audience and customers before the sale’s date(s).The larger the sale,the earlier the announcement should be.This year,before the big Black Friday sales days,retailers prepared by announcing their sales with advertisements and social posts.

Sales Day
This is the sales day(s) that months of preparation and marketing have all lead to.Sit back and enjoy it.But don’t be complacent.Keep your eye on your site and make sure nothing breaks so people can go through the full sales process.Post a few things on social media and send out an email or two.

Sales Closing
The day/sales over (depending on when the sale ends:Monday,Sunday,Friday,etc.),it is time to review the stats of sales and the year-over-year performance.Where possible,it is also a good idea to review your own performance compared to your industry benchmark and compared to the overall public stats.

Landing Page
*This page,like others,needs to have all the standard SEO content elements:keywords,meta tags,on-page content,images with ALT tags,and unique URL.

*Any old on-site links (or off-site links you can change) should point to the new page where possible.

*This page should have social media open graph and Twitter card markups (since this page will be shared via social media).

*The page should also have all the necessary technical SEO elements like canonicalization,rel=prev/next (if a pagination is used to list sales products on this page),etc.

*This page should be the only“Black Friday”page listed within the sitemap,with none of the previous years’URLs.

Count Down,Buzz Creation & Prep
We are now in the time of year when you start looking at what you will do for your sale.Internally define your promotion,select your date(s),and add it to your page.Continue to build backlinks to the page and let people who land there know what sale is coming.This is also a good place to gather emails for people who want a reminder or early sales alerts (if you have not done so already) so you don’t lose sales for people coming to your pages/site before the sale.

Sales SEO Strategy Tips
When working on a Sales SEO Strategy,some sales aids are very beneficial for both traffic generations and sales conversions.

*By using the current year and dates within the header,content,and promotions of the sale,you ensure customers know this sale is current.

*Using banners that read“time is running out,” “two days only” or has a countdown creates some urgency on your page or in your ads during the sales day and promotions.

*On the day(s),a great last-minute sale push often used is to offer coupons to people who share your sales page or homepage to friends.Sales SEO Strategy,like any SEO work,is long-term.Though your sale is only for a few short moments,the preparation for it is all about slow and steady efforts that build year to year.

Source:searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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19th
DEC

Boost Your SEO on YouTube

Posted by peterzmijewski | Filed under Seo Techniques

As you’ve probably heard before,YouTube is the second largest search engine in the entire world.YouTube brings in approximately 1 billion.

That’s more than Facebook,Yahoo!,Amazon,Wikipedia,Twitter,Bing,and other popular sites.And this equates to big bucks.SEO to drive traffic to their homepages,blogs,social media profiles and landing pages,it’s foolish to ignore video SEO and YouTube rankings.To put YouTube on the back burner would be akin to saying you don’t care about the second largest search engine in the world.Assuming that’s a statement you don’t want to make,you should begin focusing on how you can enhance your business’s online appearance byimproving YouTube search rankings.

Here are important SEO tips for YouTube.

1.Building your presence
You have to start with the basics.If you want to be seen as an authoritative and relevant brand on YouTube,you need to create a profile and establish a name for yourself.The first step is to register your brand by signing up for a profile.Next,you’ll want to select a channel name and incorporate your logo by uploading a unique banner.You should also fill in some information about your brand and what value it brings to YouTube.One important,yet often overlooked aspect of building your YouTube presence is the vanity URL.A vanity URL is simply a custom,easy-to-remember URL that allows users and customers to effortlessly find your channel.While creating a vanity URL was once as easy as filling in an entry form on the signup page,the policy is now a little stricter.

2.Keywords are critical
keywords are still important in video SEO.Try leveraging Google’s keyword planner tool to discover which keywords your customers are searching for.You can then plug these into the field that says “channel keywords”under your account information.There’s also plenty of demand for relevant keywords when it comes to individual videos.Generally speaking,Google and other search engines like to display videos for keywords that revolve around how-to’s,reviews,funny topics,tutorials and fitness-related content.

3.Description is key
The little snippet that appears in the search results below the video,or the description,is very
important.Aside from the video thumbnail,this is really all the user has to reference when deciding which video to click on.Make sure your description clearly and concisely explains what your video is about,while also remaining engaging and creative.YouTube’s growth rates are astounding and every business owner should focus on the benefits of producing high quality,engaging video content on the world’s second largest search engine.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tags: , , ,

16th
DEC

Social Media Boosts SEO Even Nobody Understands

Posted by peterzmijewski | Filed under Seo Techniques

social media and SEO look like separate aspects of Internet marketing but there’s a very real connection.

Social media’s relationship to SEO
When examining the relationship between social media and SEO,you’ll hear industry experts discuss correlation vs.causation.Does social media have a direct effect on organic search engine rankings,or are there simply some connections?You’ll find good arguments from both sides,but it’s hard to ignore some of the intersections that all but prove causation.

Google and Twitter
That’s where Google comes into play.Google serves as an independent filing system for this expanding library of virtual content.It sends out thousands of crawlers to find information,tag it,and create an index that allows users to quickly and effortlessly find the information they’re seeking.Well,Twitter actually helps Google to discover new content.Tweets can be displayed in search results and allow for timelier consumption of relevant information.

Measuring visibility
Social media may be the golden ticket to improved SEO strategy everyone is looking for.New tools now turn social signals into quantifiable data brands can analyze to fine tune and tweak future SEO and social efforts.

Indirect link building
Link building will always be an important aspect of SEO,and social media can indirectly lead to links.Let’s say that you own a sporting goods company and regularly post content to your website’s blog.Because you have a healthy social following on Facebook,one of your blogs gets shared 25 times.It just so happens that one of those shares is seen by a woman who is the content manager for a popular industry website.you can see just how valuable social media can be for link building.While a share,like or retweet may not directly boost the overall ranking of an URL,it can have an indirect benefit that’s just as important.

Social as a referral partner
Social media can be a huge referral partner for some businesses.If you have an active social following and frequently share blog posts and other content,you’ll naturally attract site traffic.The search engines don’t know that traffic is coming from Facebook or Twitter,but they do know that your site is seeing an uptick in traffic that they like.

Social profile rankings
Profiles on other sites,such as YouTube,Pinterest,Twitter and Instagram,will also show up for some brands.To have more control over what shows up on the first page of Google (this is known as online reputation management),claim your social profiles and make sure they properly represent your brand.This is one aspect of your SEO campaign that you can control.

Don’t separate social and SEO
It’s easy to look at social media and SEO as two distinct entities,but it’s better to see them in the same light.The relationship between these aspects of Internet marketing may not always be definitive,but it’s clear that a relationship does exist.Most of the time,that relationship is indirect,but don’t get caught up in a debate over causation vs.correlation.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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15th
DEC

Set a Proper SEO Budget

Posted by peterzmijewski | Filed under Seo Techniques

Generally,the more you invest in an SEO campaign,the better results you’re going to get.Along with a greater volume of high-quality content,links,shares and proper on-site optimization,you website’s organic-search visibility will correspondingly rise faster and further.But what’s right for one business isn’t automatically right for another,so one company’s budget shouldn’t necessarily dictate or even influence others’.Setting a budget for your SEO campaign is one of the hardest decisions you’ll make up front.Once you have a ballpark in mind,you can allocate that budget to the areas where you need it most, but since your budget will likely determine which strategies you can afford and what kind of results you’ll see,it’s not a decision to take lightly.

1:Know your limits
This is the first step because it’s the only one with objective, hard limits.If you’re an entrepreneur trying to build a startup,or a small business owner with a limited cash flow,you may only have a specific amount of cash to allocate to a new marketing program.You may also be able to free up more money by cutting back on other marketing strategies that aren’t working.But if you’re teetering on the edge of a negative cash flow,there’s a hard stop to how much money you can invest.Know this limit.

2:Set your goals
These goals will help you determine how much and where you’ll need to invest.For example,if you’re interested only in local traffic,you can weight your strategy toward local SEO,which is less competitive and generally more affordable.If you’re interested in generatingrevenue,you’ll need to target only the most relevant keywords for your company,which takes time;and you’ll also need to invest in a peripheral conversion optimization strategy.

3:Consider your resource options
Once you have a general idea of how much you can invest and where you need to invest,consider your resource options.Generally,you’ll have three:Hire someonein-house,contract the work to freelancers or partner with an agency to get the job done.Contracting the work to a freelancer is the least expensive,but it also comes with the highest risk since you won’t have a guarantee on thisindividual’s’performance.

4:Analyze your current organic visibility
Take a look at your current organic search visibility.Do you have a website? Is it optimized for mobile? Do all your pages have optimized titles and descriptions?Do you have an ongoing content strategy?Do you have a strong process for maximizing the visibility of your content?The fewer foundational elements you have,the more you’re going to have to pay.If you can handle any of these things yourself,do so before you hire anyone or initiate a contract.

5:Establish options
At this point,you should know where you stand,how much money you can spend and where the ideal place to spend it would be.Your best bet is to choose a middle-of-the-road allocation,not at the high end of your target range,but not at the low end,either.Some agencies require multi-month commitments up front,and that’s because of the time it takes to see results from SEO.Know that your first few months will be the most difficult,and prepare some alternative options for when that time has passed.If you find that your budget isn’t cutting it–either because you’re paying too much for what you need or you’re not investing enough to see results–all you have to do is change it,following these same steps over again with your new information.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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