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You Need To Know About Google’s Recent ‘Phantom’ Update

Posted by peterzmijewski | Filed under Seo Techniques

The reason some have been referring to it as the “Phantom Update” is because there was no advance warning with this algorithmic revision,and Google wouldn’t readily admit to it either.It did confirm it eventually,but wouldn’t provide a lot of specifics on the changes.Google may try to play it down,but the overall impact appears to be significant.By developing high-quality content and websites,you can continue to rank for your terms and drive traffic to your site.

Let’s take a closer look at what you need to know about this update.

*Don’t panic!
If you’ve been consistently producing content with the best interests of your target users in mind,you’re still on the right track.There’s no need to make any drastic changes to your strategy.If you do happen to see a decline in your organic search traffic,however,there may be a need to address some of your on-page SEO.

Here are several important things to keep in mind:

*Duplicate content and redundant articles are a no-no.
*Avoid creating thin content.
*Prioritize user experience.For example,too many ads on your site can create a negative visitor
experience and have an undesired impact on your rankings.
*Your content should be trustworthy.Visitors that land on your site should feel comfortable giving you their credit card information.
*Are you exercising quality control with your content?Your articles should be free of spelling and factual errors.

This is just a quick overview of what Google expects from you as a content creator.From a userexperience perspective,it makes a lot of sense.

*It’s all about content
Content is really all we’re talking about here.If you’re still trying to catch your breath from the
previous mobile-friendly update,that’s all good and well,but if you’re already caught up in that regard,then the issue to address now is content.There are some theories out there about this being a domain-level penalty.In other words,if Google finds low quality content on your site,it’ll demote your entire website.However,this is merely speculation.If your website happens to have a significant amount of “low quality”content on it,then you may see a considerable decrease in organic traffic.This wouldn’t necessarily indicate a domain-level demotion,because it could be just your lower quality content that’s being affected.This would explain the overall decrease in search rankings and traffic.

*Build trust
Think about what Google is looking for when it is crawling your content.The search giant wants to seeoriginal,trustworthy,error-free,visitor-centric,value-adding,comprehensive,substantial content.As a website owner,it’s a long-term play,but you have to be willing to invest the time and not cut corners.You can build towards becoming a recognized authority on a subject,but this is not done by guessing at what SEO plays are going to generate your next viralarticle.This is done by paying attention to the real human needs that exist in the online world.Future updates are going to take this human element into account more than anything else.

*Final thoughts
Google rolls out hundreds of minor changes every single year.Some are major and can have a significant impact on your website’s rankings–sometimes without you even being aware of it.If your low quality content has been affected,it’s time for a new strategy.Quality signals aren’t anything new,but you can rest assured that Google is only going to clamp down on inferior content with greater force in times to come.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Your PR Content Rank Highly With Google’s Latest Update

Posted by peterzmijewski | Filed under Seo Techniques

Google’s commitment to rewarding high-quality,user-focused content with higher rankings.

Here are easy tips for optimizing your PR content for better results:

1.Go long
Many PR pros got used to writing short content because press release services provided a surcharge if copy ran over words.Google now scans short content and assumes it doesn’t contain much useful information.The result is that shorter content doesn’t rank as well.It’s now better to “go long,” says SEO-PR Chief Executive Greg Jarboe,citing a favorite football phrase.

2.Use synonyms
Google will penalize you for keyword stuffing,which is using the same search term repeatedly in copy.It rewards what has always been a good writing practice:the use of synonyms.“If you’re going to use one word or phrase in the first sentence,use a variation in the second sentence or graph,”.“Google understands what synonyms are and rewards them as good writing that’s more likely to be of interest to readers.

3.Get visual
You’re missing a huge SEO opportunity if you aren’t adding photos and videos to your content.The most important element to optimize in photos is your caption.Make sure to plant your two- or three-word key phrase at the beginning of your caption copy.“The same rule applies to YouTube titles.They can only be long,so make sure your key phrase is at least in the front third of your title.”


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Capitalize On Social Media User Mistakes

Posted by peterzmijewski | Filed under Seo Techniques

Everyone worth their social media salt knows to regularly monitor for brand mentions,but there is a small corner of social media that many people aren’t checking at all:common misspellings,abbreviations,and misused hashtags.Believe or it not,a fairly healthy subset of your customers are likely not spelling your company’s official name,its products,or even its tagline correctly.It’s up to us as social media marketers to track these mistakes and make the best possible use of them that we can.

*Brand and Product Name Misspellings
This is the single biggest missed opportunity in your social media efforts.There are so many occurrences of misspellings in social media,especially when it comes to unique brand and product names.In almost all cases,the person misspelling a proper name has no idea they are doing it,leading to extreme frustration and anger when they don’t receive a response back from the company.Or,on the flip side,they excitedly mention something great about the company:a helpful employee,an amazing product,or a clean store.These are also opportunities to build higher customer loyalty and engagement by sincerely thanking them for their comments.

*Using Hashtags Instead of @
Another thing I frequently see social media users doing is trying to mention brands as hashtags instead of @ mentioning them.For instance,we occasionally see #SearchEngineJournal in social posts about our content.Besides monitoring the hashtags for the correct spelling of your company,think about other things that may be a hashtag instead of a proper account mention.You can also search by geographic area when doing a name or hashtag search,so narrowing down the location to Denver,Colorado,will likely lead even more accurate results,especially if not all general mentions are about the NFL team.

*Abbreviations and Sayings
In addition to brand specific sayings and abbreviations,try to search for other slang terms or sayings that are applicable to your industry or service to look for places to engage your target audience.For instance,the 90s Bar Crawl that stops at multiple locations throughout the United States in the summer should look for 90s-themed terms that users have turned into hashtags and follow them or leave a thoughtful comment.

Hashtags that spring to mind are #IceIceBaby,#pogs,#SpiceGirls,or other popular bands,products,or slogans.

*Track Competitor Misnomers
Here is where you can come even further ahead of your competitors:monitor their hashtags and common misspellings.Nike should be watching for @adids,#underarmour,or #reeboke.LG should be watching #Samesung or #Nokea (the way that people come up with misspelling things truly has no bounds).If you aremonitoring their misspellings or hashtags and they aren’t responding,then that gives you a chance to.Offer unique coupons (with tracking URLs or custom codes to monitor your success) or just answer their question,even if it’s not directly promoting your own product.When coming up with a list of what to monitor,do your own searches on brainstormed phrases or hashtags first to make sure there are people actually completing these types of searches.Then,create the list as mentioned above in Hootsuite or another tracking tool (like BuzzSumo or Google Alerts) and get search results sent to you immediately or on a regular basis via email.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Social Media Marketing Metrics Should Be Tracking

Posted by peterzmijewski | Filed under Seo Techniques

Social media can be an extraordinarily effective marketing medium,but it can also be atremendous time sink for brands that focus on the wrong priorities.Many marketers religiously monitor their Facebook followers,retweets and other popular social media data,but there are other metrics that are even more important that many people ignore altogether.There are several reasons social shares provide very little information about the overall effectiveness of your campaign.Some of these include:

*Many social shares come from bots.
*Social shares may not come from your target customers.
*Social shares can be from people that are speaking negatively about your brand.

Social shares and follower counts can tell part of the story,but you’ll want to monitor the following metrics as well for more valuable insights.

1.Brand search volume
There are a variety of tools to measure brand search volume,but Google Insights and Google Trends are probably the most effective.Use these tools to compare changes in search volume for your brand against changes to your competitors’volume.Doing so can provide insight into your ability to engage customers on social media,relative to your competition.

2.Lead growth
your social media campaigns are resulting in positive leads or conversion growth.Depending on the program,they may even assign a relative weight to each action so that you can see what kind of role every interaction played in the eventual conversion.Not only will this data tell you if your social campaigns are performing effectively,it’ll show you how to better allocate your activities and marketing resources in the future.

3.Brand sentiment
This is even more important when it comes to social media,as negative consumer sentiments can destroy your brand in very little time.To prepare for this frustrating possibility,create internal documents dictating who is responsible for responding to negative brandmentions,what your official company response will be and what types of recompense you’re willing to offer unhappy customers.

4.Inbound links
Inbound links are both essential ranking factors for Google and a good measure of your content’s overall popularity.You may notice that the volume of inbound links to your site increases after running a contest,producing a specific piece of content or implementing some other social media marketing strategy.If you can identify these surges and tie them to your social activities,you’ll gain insight into which of your campaigns have made the biggest difference in terms of link building and brand exposure.

5.Klout score
Klout has become a popular tool for measuring social media engagement,and it’s one you’ll want to start using right away to determine whether your marketing efforts are resulting in better brand recognition or higher perceived authority.

Start measuring your social media campaigns differently.Measuring follower engagement and brandawareness is a crucial part of social media optimizatioTo measure the impact yoursocial media campaigns are having on your brand’s performance,start by making sure you’re tracking the right metrics.Lead growth,brand searches,brand sentiment,inbound links and Klout score are just a few of the variables that any brand concerned with its social impact should be tracking.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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