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Your Website Can Have a High Bounce Rate

Posted by peterzmijewski | Filed under Seo Techniques

*What’s Bounce Rate Again?
As a refresher,bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.

There are a number of reasons your website can have a high bounce rate.Let’s review common ones and how to fix them.

1.Slow-to-Load Page
SEO you should be focused on it anyway.Google wants to promote content that provides a positive experience for users,and they recognize that a slow site provides a poor experience.If your page takes longer than a few seconds to load,your visitors may get fed up andleave.Fixing site speed is a lifelong journey for most SEOs and webmasters,but the upside is that with each incremental fix,you should see an incremental boost in speed.

2.Self-Sufficient Content
In some cases,the user will get everything they were looking for from the page on your site.To determine whether bounce rate is nothing to worry about,you’ll want to look at the Time Spent on Page and Average Session Duration metrics in Google Analytics.If the user is spending less than a minute on the page (which may be the case of a properly optimized landing page with a quick-hit CTA form),consider enticing the reader to read some of your related blog posts after filling out the form.

3.Disproportional Contribution by a Few Pages
If we expand on the example from the previous section,you may have a few pages on your site that are contributing disproportionally to the overall bounce rate for your site.Google is savvy at recognizing the difference between these.So if your single CTA landing pages reasonably satisfy user intent and cause them to bounce quickly after taking action,but your longer-form content pages have a lower bounce rate,you’re probably good to go.

4. Misleading Title Tag and/or Meta Description
Ask yourself:Is the content of your page accurately summarized by your title tag and meta description?If not,visitors may enter your site thinking your content is about one thing,only to find that it isn’t,and then bounce back to whence they came.Whether it was an innocentmistake or you were trying to game the system by optimizing for keyword clickbait (shame on you!),this is,fortunately,simple enough to fix.

5.Blank Page or Technical Error
Take a look at the page from your audience’s most popular browser and device configurations (e.g. Safari on desktop and mobile,Chrome on mobile,etc.) to replicate their experience.You can also check in Search Console under Crawl > Crawl Errors to discover the issue from Google’s perspective.Correct the issue yourself or talk to someone who can—an issue like this can cause Google to drop your page from the search results in a hurry.

6.Bad Backlink from Another Website
It’s possible you could be doing everything perfect on your end to achieve a normal or low bounce rate from organic search results,and still have a high bounce rate from your referral traffic.The referring site could be sending you unqualified visitors or the anchor text and context for the link could be misleading.Sometimes this is a result of sloppy copywriting.The writer or publisher linked to your site in the wrong part of the copy,or didn’t mean to link to your site at all.Start by reaching out to the author of the article,then the editor or webmaster if the author doesn’t have the ability to update post-publish.

7.Affiliate Landing Page or Single-Page Site
If you’re an affiliate, the whole point of your page may be to deliberately send people away from your website to the merchant’s site.In these instances,you’re doing the job right if the page has a higher bounce rate.A similar scenario would be if you have a single page website,such as a landing page for your ebook or a simple portfolio site.It’s common for sites like these to have a very high bounce rate since there’s nowhere else to go.

8.Low-Quality or Under Optimized Content
To be frank,visitors may be bouncing from your website because your content is just plain bad.Take a long,hard look at your page and have your most judgmental and honest colleague or friend review it (ideally,this person either has a background in content marketing or copywriting,or they fall into your target audience).The other possibility is that your content is poorly written overall or simply isn’t something your audience cares about. Consider hiring a freelance copywriter or content strategist who can help you revamp your ideas into powerful content that converts.

9.Bad or Obnoxious UX
Are you bombarding people with ads,pop-up surveys,and email subscribe buttons? CTA-heavy features like these may be irresistible to the marketing and sales team,but using too many of them can make a visitor run for the hills.Is your site confusing to navigate?Perhaps your visitors are looking to explore more,but your blog is missing a search box or the menu items are difficult to click on a smartphone.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Shrewd Moves for Entrepreneurial Success

Posted by peterzmijewski | Filed under Seo Techniques

You need to give your business the needed time and attention necessary for growth in a highlycompetitive industry,if you want it to survive.Impatience for the business to bloom,before setting sail on another business,is a strong factor responsible for business failure.Start and build a profitable and sustainable business that will still be standing a long while.

1.Network and make solid business connections
As an entrepreneur in the 21st century who wants to succeed and stay afloat in business,you need a strong network of high net-worth,influential connections in your environment orstate.You can easily do this by reaching out more through corporate events,getting involved in partnership deals,and forming alliances to promote other stronger brands than yours.

2.Hire only necessary staff
You do not have to hire people you do not need and create an unnecessary work station.You will likely spend more than you bargained for,paying for running costs and other recurrent expenditures.So,by the time you add that to the cost of paying extra staff,your financial base will be in a mess.You need all the good hands necessary on staff,and you could source out other jobs to freelancers.

3.Capitalize with online marketing tactics
This may look like flogging an already dead horse,but some startup entrepreneurs have still notunderstood how obsolete it is to be solely running a brick and mortar business in the 21st century.Any startup entrepreneur that knows,wants to go far,and maximize profits will readily take his business online.But the smart ones won’t stop there.

4.Maximize the social media
The simple answer is that lots of startup entrepreneurs still don’t understand how powerful social media is your performance and visibility on social media can earn you much more patronage than your larger competitors.The social media alone could determine how successful your startup will be to a very large extent.So now is the time to learn the ropes and make the most of it.

5.Keep it simple
At the initial stages of a business,you will doubtless be bursting with ideas.The key is to growgradually.You need to put the necessaries in place such that the business is ticking and basically efficient,then as your customer base expands you introduce new innovations.This way you don’t invest in something that turns around to bite you.

6.Encourage competition
There are many reasons why competition is good for business.What keeps you on your toes constantly as an entrepreneur is competition.Competition moves your business forward.It is a very healthy way of testing the popularity of your product in the market.Competition will enable you to stay ahead by building and growing your own brand.The competitive advantage that a small business has is enough to be a saving grace in times of financial hardship.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Google’s Mobile-First Index & Death Of Desktop SEO

Posted by peterzmijewski | Filed under Seo Techniques

It’s going to change the way that your site gets ranked in the search engine results pages (SERPs).There are a things you need to know about the mobile-first index so that you can optimize your website accordingly.

*The mobile-first index
It uses a bot to surf around your site like a real visitor and follows links on your pages.For starters,your website might present a completely different display to mobile users versus desktop users.In some cases,links that appear on the desktop version of your site might not appear on the mobile version.Keep in mind also that Google uses a number of ranking signals to determine where your site should land in the results list.

The bottom line–when performing search engine optimization (SEO) for your site,start with optimizing it for a mobileaudience.That’s the prime directive now.

*Google using a mobile-first index
If you’re wondering why Google is switching to a mobile-first index,the answer is simple.Mobile is everything.For starters,the number of mobile users surpassed the number of desktop users a couple of years ago.If anything,Google is late to the game.In addition to that,Google says that there are more mobile searches than desktop searches.So it makes perfect sense that its bot should crawl pages as a mobile user.

*You don’t have a mobile site
The Googlebot will crawl the desktop version of your site just fine,even though it’s using a mobile user agent.That means your site can still be indexed.Free advice,though–you should definitely switch over to a responsive template.In this day and age,anyone who’s serious about making a statement online needs a website that adapts to a mobile platform.

*About expandable content
This is a new development.Putting content under a read more link used to result in that content not getting indexed by Google.With this mobile first index,things have changed.Google understands that expandable content makes much more sense on a mobile platform because of limited screen real estate. That’s why the company won’t punish webmasters who take advantage of those design features.That’s a big win for UX and SEO!

*Mobile-first indexing change rankings significantly
Said that mobile-first indexing shouldn’t result in a significant change in the rankings.They added that it’s too early to tell,though.Certainly,if your site isn’t friendly to a mobile audience,you shouldn’t expect it to rank well for certain keywords.

*The mobile-first indexing begin
Google has already started rolling out the mobile-first crawler.Unfortunately,Google won’t give a specific date about when the rollout will be completed.That’s because the company is still testing the code.it will roll out more and more searchers over time as it gains confidence that the mobile user agent crawl is working well.

*You see what the mobile-first Google crawler sees
The screen that appears gives you the opportunity to crawl your site as the Googlebot and see what it sees.To see it as a Googlebot using a mobile user agent,you’ll need to select “mobile smartphone” from the drop-down menu next to the “Fetch” button.Click the “Fetch and Render” button and the tool will show you exactly what the crawler sees as it touches your website.That will give you a good idea about how mobile-friendly your site is.

*Two indexes going forward
Google will move to only one index.Unsurprisingly,that will be the mobile index.During the rollout period,though,there will be two indexes–the mobile index and the desktop index.A small subset of users will see results from the mobile index,while other users see results from the desktop index.The reality is that people will have no idea which index they’re seeing results from.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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You Need To Know About Google’s Recent ‘Phantom’ Update

Posted by peterzmijewski | Filed under Seo Techniques

The reason some have been referring to it as the “Phantom Update” is because there was no advance warning with this algorithmic revision,and Google wouldn’t readily admit to it either.It did confirm it eventually,but wouldn’t provide a lot of specifics on the changes.Google may try to play it down,but the overall impact appears to be significant.By developing high-quality content and websites,you can continue to rank for your terms and drive traffic to your site.

Let’s take a closer look at what you need to know about this update.

*Don’t panic!
If you’ve been consistently producing content with the best interests of your target users in mind,you’re still on the right track.There’s no need to make any drastic changes to your strategy.If you do happen to see a decline in your organic search traffic,however,there may be a need to address some of your on-page SEO.

Here are several important things to keep in mind:

*Duplicate content and redundant articles are a no-no.
*Avoid creating thin content.
*Prioritize user experience.For example,too many ads on your site can create a negative visitor
experience and have an undesired impact on your rankings.
*Your content should be trustworthy.Visitors that land on your site should feel comfortable giving you their credit card information.
*Are you exercising quality control with your content?Your articles should be free of spelling and factual errors.

This is just a quick overview of what Google expects from you as a content creator.From a userexperience perspective,it makes a lot of sense.

*It’s all about content
Content is really all we’re talking about here.If you’re still trying to catch your breath from the
previous mobile-friendly update,that’s all good and well,but if you’re already caught up in that regard,then the issue to address now is content.There are some theories out there about this being a domain-level penalty.In other words,if Google finds low quality content on your site,it’ll demote your entire website.However,this is merely speculation.If your website happens to have a significant amount of “low quality”content on it,then you may see a considerable decrease in organic traffic.This wouldn’t necessarily indicate a domain-level demotion,because it could be just your lower quality content that’s being affected.This would explain the overall decrease in search rankings and traffic.

*Build trust
Think about what Google is looking for when it is crawling your content.The search giant wants to seeoriginal,trustworthy,error-free,visitor-centric,value-adding,comprehensive,substantial content.As a website owner,it’s a long-term play,but you have to be willing to invest the time and not cut corners.You can build towards becoming a recognized authority on a subject,but this is not done by guessing at what SEO plays are going to generate your next viralarticle.This is done by paying attention to the real human needs that exist in the online world.Future updates are going to take this human element into account more than anything else.

*Final thoughts
Google rolls out hundreds of minor changes every single year.Some are major and can have a significant impact on your website’s rankings–sometimes without you even being aware of it.If your low quality content has been affected,it’s time for a new strategy.Quality signals aren’t anything new,but you can rest assured that Google is only going to clamp down on inferior content with greater force in times to come.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Your PR Content Rank Highly With Google’s Latest Update

Posted by peterzmijewski | Filed under Seo Techniques

Google’s commitment to rewarding high-quality,user-focused content with higher rankings.

Here are easy tips for optimizing your PR content for better results:

1.Go long
Many PR pros got used to writing short content because press release services provided a surcharge if copy ran over words.Google now scans short content and assumes it doesn’t contain much useful information.The result is that shorter content doesn’t rank as well.It’s now better to “go long,” says SEO-PR Chief Executive Greg Jarboe,citing a favorite football phrase.

2.Use synonyms
Google will penalize you for keyword stuffing,which is using the same search term repeatedly in copy.It rewards what has always been a good writing practice:the use of synonyms.“If you’re going to use one word or phrase in the first sentence,use a variation in the second sentence or graph,”.“Google understands what synonyms are and rewards them as good writing that’s more likely to be of interest to readers.

3.Get visual
You’re missing a huge SEO opportunity if you aren’t adding photos and videos to your content.The most important element to optimize in photos is your caption.Make sure to plant your two- or three-word key phrase at the beginning of your caption copy.“The same rule applies to YouTube titles.They can only be long,so make sure your key phrase is at least in the front third of your title.”


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Capitalize On Social Media User Mistakes

Posted by peterzmijewski | Filed under Seo Techniques

Everyone worth their social media salt knows to regularly monitor for brand mentions,but there is a small corner of social media that many people aren’t checking at all:common misspellings,abbreviations,and misused hashtags.Believe or it not,a fairly healthy subset of your customers are likely not spelling your company’s official name,its products,or even its tagline correctly.It’s up to us as social media marketers to track these mistakes and make the best possible use of them that we can.

*Brand and Product Name Misspellings
This is the single biggest missed opportunity in your social media efforts.There are so many occurrences of misspellings in social media,especially when it comes to unique brand and product names.In almost all cases,the person misspelling a proper name has no idea they are doing it,leading to extreme frustration and anger when they don’t receive a response back from the company.Or,on the flip side,they excitedly mention something great about the company:a helpful employee,an amazing product,or a clean store.These are also opportunities to build higher customer loyalty and engagement by sincerely thanking them for their comments.

*Using Hashtags Instead of @
Another thing I frequently see social media users doing is trying to mention brands as hashtags instead of @ mentioning them.For instance,we occasionally see #SearchEngineJournal in social posts about our content.Besides monitoring the hashtags for the correct spelling of your company,think about other things that may be a hashtag instead of a proper account mention.You can also search by geographic area when doing a name or hashtag search,so narrowing down the location to Denver,Colorado,will likely lead even more accurate results,especially if not all general mentions are about the NFL team.

*Abbreviations and Sayings
In addition to brand specific sayings and abbreviations,try to search for other slang terms or sayings that are applicable to your industry or service to look for places to engage your target audience.For instance,the 90s Bar Crawl that stops at multiple locations throughout the United States in the summer should look for 90s-themed terms that users have turned into hashtags and follow them or leave a thoughtful comment.

Hashtags that spring to mind are #IceIceBaby,#pogs,#SpiceGirls,or other popular bands,products,or slogans.

*Track Competitor Misnomers
Here is where you can come even further ahead of your competitors:monitor their hashtags and common misspellings.Nike should be watching for @adids,#underarmour,or #reeboke.LG should be watching #Samesung or #Nokea (the way that people come up with misspelling things truly has no bounds).If you aremonitoring their misspellings or hashtags and they aren’t responding,then that gives you a chance to.Offer unique coupons (with tracking URLs or custom codes to monitor your success) or just answer their question,even if it’s not directly promoting your own product.When coming up with a list of what to monitor,do your own searches on brainstormed phrases or hashtags first to make sure there are people actually completing these types of searches.Then,create the list as mentioned above in Hootsuite or another tracking tool (like BuzzSumo or Google Alerts) and get search results sent to you immediately or on a regular basis via email.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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