Welcome to Peter Zmijewski webiste HOW I MADE MY FIRST MILLION where he reveals his secrets and shares the ways to make millions.


Online Ventures–A Grim Reality & How to Avoid It

Posted by peterzmijewski | Filed under Seo Techniques

I worked for a couple of IT companies in various roles.During that period,I came across many startups based on promising ideas that perished within months of operations.Their premature demise often set me thinking,and what I discovered mostly was that they never had a chance.Actually,they had a chance but it was taken away.My findings made me coin the term ‘stillborn online ventures’to represent this dismal group.

Wondering what went wrong?
Most online businesses that I saw bite the dust were run by young entrepreneurs who outsourced the technical part.They didn’t have much knowhow about site architecture,URL structure,onsite SEO,and other critical details that make an online venture promising in the long haul.Unfortunately,their hired ‘experts’only concerned themselves with what they were paid for.They kept their billing-hours to minimum by never looking beyond client guidelines.It is the online business aspirants with little knowhow that fall into this trap and end up with stillborn online ventures.

How to dodge the stillborn trap?
There are 2 ways to avoid ending up with a good-for-nothing online property.The first one is:Get your hands dirtyYou won’t slip on a banana peel if your eyes are open and they are on the road.Similarly,if you have industry knowledge and you know the ‘wrong’ from ‘right’,then,your online business won’t suffer.You got to gather insights on:

*User experience
*Development basics
*Best design practices
*URL structure
*Offsite and onsite SEO
*Conversion funnel
*A dozen of other things

This newly acquired knowledge will not only help with your present venture but will also prepare you for future ones.

Appoint a watchdog
It can be friend,family member or someone you pay for doing the job.This expert will be responsible for keeping a watch on the whole design-development process and make sure that no crucial detail is missed.Introduce him to your development team,give him access to the project management system or just share progress files.Before appointing one,confirm:

*Industry expertise and knowhow
*Design,development and SEO knowhow
*Online identity and reputation if hiring online

The point is…
you are launching a lifestyle business or building your dream ecommerce store,you will need help from designers,coders,and marketing experts.If you have your own team,then,there is nothing good than that.But in case you are hiring someone you haven’t worked with on personal level,it’s best to either have knowledge or a watchdog by your side.Sure you can go through portfolio but trust me it can be misleading sometimes.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Flexibility Requirement for SEO Agencies

Posted by peterzmijewski | Filed under Seo Techniques

I’d like to tell you these situations are rare,but if you’ve worked in the SEO consulting field for any period of time,you know they aren’t.As SEOs,and especially for those on the agency side,you are often the last to know what’s happening.Flexibility is crucial,and the ability to adapt your programs and deliverables at the drop of a hat is key to long-term success.

1:Goal adjustment

Challenge:After spending six months creating a customer-focused SEO and content strategy,building a program around mid-volume,highly relevant keywords,we increased organic conversions for Client A by 25 percent YOY for three straight months.While organic traffic had decreased due to a change of keyword focus,we felt good about it because we had changed the targets to focus on more relevant terms,and it appeared to beworking.

Result:All of our SEO programs are highly geared toward conversions—focusing on the right keyword targets,generating content for the right audience—and building a program around the buying cycle and revenue is always our goal.Except when it’s not.It’s a strange feeling to change not just your strategy but your program goals.However,sometimes you just have to give the client what they need,not what you think they need.

2:strategy update

Challenge:Client B was launching a new product,and after countless hours of competitive research,conversations with execs and product managers,a specific term was settled on to describe the product.A contentstrategy was created,the PR team was integrated,and after a year,the client moved into position one,dominating the highly competitive term.

Result:Fortunately,or unfortunately,this isn’t the first time I’ve experienced this.After all,when you work with clients for years,you’re bound to see rebrands and/or product shifts.Thechallenge here was the new phrase didn’t have any existing use or awareness.They made it up!Along with the blog,our link-building strategy,primarily focused on third-party editorials,also ensured the product was associated with the old term,often utilizing keyword-specific cross-links (yeah,yeah…all very white-hat,I assure you) directed toward the product page.


Challenge:Client C was working on a new product launch.They gave us some light details and told us they’d keep us informed as launch got closer.Fast forward two months,and we get an email that the new product has launched and they would love to know our thoughts on the product name.

Result:Sometimes what you think is important isn’t.In the agency world,there’s always a fine balance of providing recommendations that drive results and giving the execs what they want.The good news is the client was able to improve their presence quickly and was very happy with the results.The bad news is,this led to slower organic growth,as some of our bigger initiatives had to be put on hold.

That’s agency life
This certainly has its pros and cons,but it also speaks to the fact that as SEOs,we can’t get set in our ways.We must always be adapting,staying abreast of trends,testing new things and staying agile.The days of cookie-cutter SEO are long gone.Stay flexible my SEO friends!And the next time you encounter a situation like above,remember,there’s likely another one of us out there who is going through the same thing.You are not alone.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Your Brand Boosts Your SEO

Posted by peterzmijewski | Filed under Seo Techniques

In the past ten years,digital marketing has eaten into the market share of traditional marketing.
Despite this radical shift,a few centuries-old marketing tactics still return the highest on investment.Branding is one of them.

Brand name and affinity boosts search engine optimization in three critical ways:
*It drives direct traffic.
*Google indirectly includes it in the algorithm.
*It draws links better than non-branded content.

Building your brand results in the second largest traffic driver:direct traffic.

Some users come to your website via the queries they type in (organic),or via a link from a social media channel (social).Others come from other websites that have linked to your site (referral).Direct traffic (green) tends to get the second largest amount of traffic behind organic.When business owners and marketers infuse their social content,blog posts and directory listings with their brand identity and values,they remind online surfers of their name and eventually boost direct traffic.Think about it:how many times have you been scrolling through Facebook only to see a product you’ll need someday?The name of the company may not stick with you the first time,but after five or six exposures,it has a good chance of remaining memorable.When you have a need for that product,the name pops up in your mind,and the first place you go is Google search.You type in the url or something close and Google takes you to the website directly.The bottom line is that all television,radio and social media outreaches begin to coalesce into the memorability of the brand.The companies that have branded adequately enjoy a direct hit as the consumer types in their name and not a competitor’s.

Google–and its indirect brand evaluation–is watching
First,the search engine watches queries and where they go.People flooding your website for particular search terms attract the search engines’ attention.A positive correlation between certain queries and keywords prompts the search engine to designate the site with enriched “brand authority.”A robust,memorable brand attracts links from other websites as well. Links are a top factor in determining PageRank.The broadcast of your brand across the Internet eventually leads to mentions and even links on other websites.The “follow” links are a stronger indication of authority,but Google doesn’t ignore the nofollow links and even unlinked“mentions” of the brand name.The more,diverse backlinks from reasonable-authority sites a website has,the higher its rankings.The number of links is not the only way Google determines a website’s authority.Part of Google’s Panda algorithm aims to decode brand authority by dividing the number of incoming links by the number of searches.It would then compare the resulting fraction to competitors’ numbers.Google regards many incoming links existing with few brand searches as lower brand authority.After all,the incoming links could have been created with some encouragement from the company.If not many are searching for the brand,it hasn’t yet gotten a foothold in the market.

Branding builds reputation,which attracts links
The search engine has made it clear that any links coming back to a site should be earned through quality,useful content.It wants to see proof that a relevant website genuinely wants to share the content to enrich their own readers’ experience.Acquiring links can be a rigorous exercise involving calling bloggers and asking them to write reviews,or sending press releases to newspapers and online publications and hoping for a link.Because of the budget,time,and creativity required to earn authentic backlinks,people “game” or try to manipulate the Google algorithm precisely because they do not have exceptional content other sites want to link to naturally.Therefore,these purchased links indicate poor quality content.Google is proud of its own brand and wants to provide only the best information to its users.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Skills to Learn Online Today

Posted by peterzmijewski | Filed under Seo Techniques

Technological creep and advancement is pushing society towards a world of automation andconvenience.Yet,if you’re serious about succeeding in life,climbing the corporate ladder or launching that hot new startup,you’ll need some foundational skills that are virtually a prerequisite nowadays.There are dozens of great skills you can learn online to further your career or business prospects.

1.Search Engine Optimization (SEO)
SEO provides the very bedrock and foundation for skyrocketing your sales in any industry or niche.People are far more likely to purchase from you if you appear relevant in an onlinesearch versus paying to drive the traffic there.Clearly,by understanding and harnessing the power of SEO,you can send near limitless traffic to your site and put your selling on autopilot.

2.Web development
As technology improves across the world–and more and more devices begin to connect to the internet–the necessity for people to understand web development is going to increase.From the Internet of Things(IoT) to simple web design and development,learning and harnessing this powerful online skill can give you anenormous advantage in the world.

3.Online marketing
This isn’t just about SEO.This is about the fundamental principles that are driving trafficthrough mediums like social media and ads.Learn the mechanics of online marketing,and you’ll be able to drive considerable traffic and scale out whatever business you decide to create.This will also help you make money online through either passive income or active income activities.

4.Email marketing
Email marketing is alive and well.In fact,it’s one of the surest ways to make considerable amounts of money on the internet today.If you master the skill of email marketing,and learn how to build an effective sales funnel,you can virtually skyrocket your sales and income.This isn’t just about writing compelling sales letters;it’s also about understanding what types of emails get clicked on and lead to active interests and purchases.

5.Graphic design
Today,aesthetics are an important part of business and sales.Not only do you have to focus onfunctionality,you also have to focus on the overall design.By learning the highly important skill of graphic design,you’ll understand the fundamentals that make things attractive,clickable and thus,more saleable.Learning graphic design involves mastering programs like Photoshop,Illustrator and otherpopular tools that will allow you to create stunning visual designs.

Some of the world’s leading professionals are also the best copywriters.Imagine being able to persuade droves of customers to purchase just about anything from you.The skill of copywriting is definitely one that takes time to acquire,but it’s also one of the best skills you could learn.Use sites like Udemy and Lynda to sign up for an online course where you can learn the fundamentals involved in this highly lucrative skill.

Photography is filled with a variety of nuances and skills that evade most people interested in this field.Not only do you have to understand the art of photography itself,but also everything there is to know about cameras,lenses,contextual settings and how to enhance the imagery itself using photo editing software.You can use your photography skill set to not only make money by actively assisting others with event or portrait photography,but also by creating stock imagery that you can sell on a variety of popular websites such as Shutterstock and iStockPhoto.

8.Translating and languages
Understanding and learning foreign languages is an incredible skill to have and one that you can use in a variety of situations.Not only is this great to have when traveling,but it’s also a useful whenworking to translate and convey documents from one language to another.You can also use your knowledge of a second language to help tutor people online via Skype or FaceTime–maybe even making a little side income.It’s not difficult to pick up this skill online.

9.Statistical data analysis
Another great skill to learn online is statistical data analysis.We all know that,in order toachieve our goals,we need to get very good at analyzing data.Statistical analysis and regressionanalysis are two ways we can help to identify relationships between variables that can then be adjusted and refined in order for us to achieve our goals.Statistical data analysis is a great skill to have in a variety of situations.We can use it to analyze website traffic and to better gauge if our marketing efforts are paying off.

10.Psychology and human behavior
That curiosity has been a cornerstone in my understanding of why people do what they do and how best to leverage that information in business and in sales.This skill could benefit just about anyone out there,no matter what line of work they’re in.This goes all the way into contract negotiations,settlement talks,buying habits and a number of other arenas.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Facebook Live Unveils Helpful New Features

Posted by peterzmijewski | Filed under Seo Techniques

Facebook has announced new Facebook Live tools and features that publishers should find helpful.Among them:Pages can go live via browsers.You can appoint live contributors to stream on your Page’s behalf.You can highlight comments.And more!

1.Go Live From Desktops & Laptops
Facebook Pages can now go live via a web browser on their desktop or laptop computer.This will make it easier for a variety of broadcasters,especially those with daily vlogs,according to Facebook.

2.New Role:Live Contributor
Until now,only Facebook page admins were able to use Facebook Live.This was problematic if you had a large team of contributors because you had to make them page admins to allowthem to broadcast live on Facebook.But now your Live Contributors can simply start streaming live whenever something interesting or newsworthy is happening and you don’t have to unnecessarily give out Facebook page admin privileges.

3.Pin Live Comments
Facebook has added the ability to pin comments to the bottom of your live broadcasts.

4.Video Permalinks
Facebook is adding permalinks for videos.Facebook said that viewers who visit the permalink for your page will be greeted with a live video if you’re currently broadcasting.Plus,they will see all your previous live and non-live videos.

5.Crossposting After Your Live Broadcast Ends
After your Facebook Live broadcast has ended,you can now publish that video to multiplepages at once.Before this update,you could only crosspost your uploaded videos to pages that had the same business manager and pages with different owners.

6.Video Insights for Profiles
The Video Insights for Profiles metrics will include:

*Total minutes viewed.
*Total number of views.
*Total engagement (reactions, comments, shares).

In addition, these people will be get aggregated insights for every video they post on over 60-day periods,including:

*Total number of video posts.
*Total views.
*Minutes viewed,
*Total number of Profile followers.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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The Marketing Cloud Lived Up To The Hype

Posted by peterzmijewski | Filed under Seo Techniques

What is a ‘marketing cloud’?
The marketing cloud is made up of a suite of cloud-based marketing tools coverin ganalytics,targeting,social media management,audience management,customer experience and more.It can be used to track and measure customer data,keep tabs on individual users and automate time-consuming tasks.It seems marketers are now beginning to recognise it as a viable alternative to traditional software.‘What the hell is a marketing cloud,anyway?’,a new report by ClickZ Intelligence,surveyed nearly 200 marketing professionals to discover their thoughts on the marketing cloud.Over half (52%) of respondents claimed to be using marketing cloud technology,with another 27% saying they were considering using it.Another 12% claimednot to know what the term ‘marketing cloud’meant.Although the majority were already using thetechnology,this suggests there may be some confusion amongst marketers around the term‘marketing cloud’ – backed up by interviews with senior client-side executives.

Does it work?
The question is:does this technology have a tangible effect on productivity and profitability?Anoverwhelming majority (82%) of respondents in the same survey said the marketing cloud had a positive impact on their organisation’s marketing,and 88% agreed that an integrated suite of marketing tools has a positive effect on business performance.In this case,‘grunt work’ can be massively reduced bymarketing automation.Reducing the time spent on tasks which don’t directly contribute towards profitability – like administration and database management – means teams work efficiently and productively.

Integrated or non-integrated?
Clearly,marketers value the marketing cloud,but getting it up and running isn’t always a smooth process.Before investing,businesses must first decide whether to use one vendor for an ‘integrated’ suite of marketing tools,or to rely on several different ones.Both have their pros and cons:integrated services offer more functionality and convenience,but tend to come with a higher cost.On the other hand,a ‘modular’ approach – where a business uses only the services they need,but provided by a variety of vendors – is often complex and difficult to manage.Understandably,juggling multiple systems has thepotential to become complex – especially when things go wrong.With an integrated marketing suite,the number of possible causes of any given problem are massively reduced.Nonetheless,a ‘modular’ approach,although more difficult to manage,can be appropriate to smaller companies that don’t require the broad functionality that an integrated service might offer.

The future?
It remains to be seen what the future holds for the marketing cloud.The market is stillyoung,and it’s not clear what innovations are on the horizon.Only time will tell which vendors and services will win out.But the marketing cloud is certainly a growing force–one which marketers everywhere are beginning to consider.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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You Audit Help Your Web Content

Posted by peterzmijewski | Filed under Seo Techniques

Being able to spot thin content when you’re browsing different websites is usually pretty simple,but it can actually be very hard to detect when dealing with your own website.Auditing your content will help you know what you have to work with each year in case you need tomake any major changes.When auditing content,there are several things you’re looking to find and analyze and questions you can ask to get there:

*Is the content still relevant, or are you reporting on an outdated practice?

*Is the information and statistics in the article up to date?

*Are there any broken links or links to what are now poor quality pages?

*Is the content published in the right place on your website, or would it be better suited on another page or in another format?

*Is there an appropriate amount of internal links in the articles?

*Can you re-share the article on social media to gain more visibility?

When asking yourself these questions it’s important to record all of the answers for each URL of your website into a spreadsheet so that you don’t have to analyze every single page every single time.In other words,you want to complete a content audit once every six months.To be honest,the first time you complete a content audit might be a little bit overwhelming (which is why it’s so important to keep up with regular audits),but fortunately there are lots of different tools to help.These tools will help you be able to delegate work to employees and that first audit finished quicker than analyzing content manually:

1.Screaming Frog
This is a great way to scan through the titles and URLs to see if there are any duplicates.Start there by clicking on the links and removing pages that are the same.Then,you can sort by the lowest to highest word count to see if some of the low-count pages are poorly written or could be improved.Finally,look at the status column to check for 404 errors and remove those pages as well.

2.Online XML Sitemap Generator
Online XML Sitemap Generator is a free tool and one of the most popular for getting a look at thecontent on your site.It will list out all of the pages,check for broken links,and create an automated sitemap of up to 50,000 URLs,so it’s great for large companies.

3.Google Analytics Content Reports
As you likely already know,there is a lot you can do with Google Analytics.When it comes to content reports,it’s a good idea to use this tool to look and see which pieces of content are bringing in the most traffic.This will help give you a goal of where you want all of your content to be,and you’ll know what content to analyze to see why something is working so well.

4.Open Site Explorer
Open Site Explorer is a tool from Moz that will help give you a list of backlinks for each piece ofcontent.This is a great way to also see which pages are getting the most attention on the web and have the highest search authority.

This tool will help you see what content is ranking for particular keywords.Again,assessing the SEO of your content is a big part of an audit,so this information will be a good way to help you see where your content isn’t ranking.For an audit,the best report to use is probably the Full report where you get organic keywords and then the pages on your website that correspond to those keywords and then of course the pages’ ranking.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Your Marketing Budget Between SEO and PPC

Posted by peterzmijewski | Filed under Seo Techniques

SEO is more sustainable but often takes a long time to show results.PPC on the other hand can get you customers right off the bat.But this strategy requires you to keep spending money for every newcustomer.If you stop advertising,you stop seeing new customers.We asked several industry experts to chime in with their perspective.

Here are some valuable opinions.

*Know your industry
The answer to the question ‘SEO or PPC’ depends on what your website does,your marketing budget and the competition in the space.If you are in a very niche industry with an established authority,your chances of succeeding with SEO are pretty high and so you may not really need PPC.On the other hand,if you are entering an already mature market,then it is a good idea to distribute your budget between SEO andPPC.In a mature market,pay-per-click advertising is also good way to understand the best performing keywords. This can help in strategizing for SEO later.

*Understand your brand and audience
Not all websites and businesses can work well on both SEO and PPC.For example,if you have an innovative product or service that people are not searching for then SEO is out of question,since there reallyisn’t any body looking for the keywords you rank for.On a similar note,if your product has really low margins,then PPC may not be a choice since you tend to lose more money than you can make.He says when businesses understand their brand and audience;they can create effective content strategies that are crucial toSEO. However,while the return on investment can be pretty easily measured in the case of PPC,it is not easy with SEO.This is especially true in the initial stages of your business,since the returns from search optimization are visible only over the long term.

*Start SEO right out of the gate
Bootstrapped startups that want to gain traction often feel the urge to put off their SEO plans while they bring customers through PPC.He recommends businesses to start off on SEO right out of the gate,“Make sure in development the site is technically flawless,and the topics and relevance are robust.Get people (and websites) talking about you,which in turn will generate links and appeal to other Google signals,”Sebald says.PPC,he says,should be the focus between the time the site launches and when natural traffic starts to grow.

*When in doubt,use PPC
Often startups are not sure about the keywords to target or the ROI from various marketing channels.He recommends starting with a small budget of around $500 and a bunch of “broad keywords” allowing the campaign to run with little tweaking or testing.This way,you will be able to identify the top-performing keywords and messages that can be used to optimize the site for SEO.Bentz,however,points out that in the case of services or B2B,the cost per clicks could be extremely high.In such cases,it is better to focus on SEO instead.

*Don’t forget remarketing
No matter how good your pages are from an SEO and PPC perspective,not all of your targeted customers buy from you the very first time.Depending on your niche,you may need several rounds of marketing communication to get customers to open their wallets.Other times,you may need to target customers periodically depending on the life cycle of your product.For instance,if you offer car servicing,it is a good idea to reach out to customers every six months when it is time for servicing.One way to remarket is through email marketing.

This short-step process should help get you started.

1.Run a short PPC campaign to identify keywords that convert and to validate your business.

2.Use the keyword data to develop an on-site search optimization strategy right from launch.

3.Use a portion of your monthly marketing budget to invest in off-site SEO

4.Launch a comprehensive PPC campaign to start attracting customers from launch date until natural traffic moves up.

5.As your site moves up the organic rankings,tweak your budget allocation to reduce PPC spend and increase the spending on SEO and other organic marketing strategies.

6.Remarket to past visitors to improve conversion and trigger repeat purchase.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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You’re Undermining Your SEO Efforts

Posted by peterzmijewski | Filed under Seo Techniques

If you’ve invested in driving traffic to your business through organic search optimization but have not been getting tangible results,you could actually be undermining your SEO efforts.If this is the case,you want to watch out for possible areas in your marketing efforts that could end up turning your search marketing strategy ineffective.

1.You don’t measure tangible metrics
We measure SEO efforts and results for a reason.Insights and data collected from measuring the right metrics will give you knowledge of where to make necessary changes in your strategy,and learn how your efforts are performing against your expectations. But this will only happen if you’re measuring the right metrics.Most marketers still fall into the very tricky trap of measuring intangible metrics like page rank,website visits and other metrics such as Domain Authority.Don’t get me wrong,while all these are great metrics to track,and are indications thatyour campaign is progressing towards its goal,they don’t necessarily translate into sales or cash.

2.Your content disappoints your visitors
This holds true,the fact remains that content is the backbone of SEO and the reason is simply because your visitors are seeking value.You should deviate from just creating content to fill the void to actually creating content that enriches the lives of your users. While what classifies exceptionally great content might be harder to prove than it sounds,content leaders actually experience better business growth.

3.You’re practicing stale SEO tactics
You should think beyond placing priority on keyword score and focus on content that actually rewards your visitors for their time.Gone are the days when backlink counts and keyword scores are the bread and butter of organic search success.Only real content will get ranked and poor quality websites–regardless of the number of backlinks–will struggle to make it to the first page.

4.Your audience doesn’t come first
Putting the audience first in your SEO strategy alone can help you overcome the most common SEO traps.While this might seem like a lot,there might be no way around it.Jeff says,”conducting surveys and research into the demographics of your audience should not be limited to social media marketing.For successful SEO campaigns,marketers must include learning about the needs of their audience as a strategy.This should be the foundation on which the rest of the campaign is built.”

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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Your Website Can Have a High Bounce Rate

Posted by peterzmijewski | Filed under Seo Techniques

*What’s Bounce Rate Again?
As a refresher,bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.

There are a number of reasons your website can have a high bounce rate.Let’s review common ones and how to fix them.

1.Slow-to-Load Page
SEO you should be focused on it anyway.Google wants to promote content that provides a positive experience for users,and they recognize that a slow site provides a poor experience.If your page takes longer than a few seconds to load,your visitors may get fed up andleave.Fixing site speed is a lifelong journey for most SEOs and webmasters,but the upside is that with each incremental fix,you should see an incremental boost in speed.

2.Self-Sufficient Content
In some cases,the user will get everything they were looking for from the page on your site.To determine whether bounce rate is nothing to worry about,you’ll want to look at the Time Spent on Page and Average Session Duration metrics in Google Analytics.If the user is spending less than a minute on the page (which may be the case of a properly optimized landing page with a quick-hit CTA form),consider enticing the reader to read some of your related blog posts after filling out the form.

3.Disproportional Contribution by a Few Pages
If we expand on the example from the previous section,you may have a few pages on your site that are contributing disproportionally to the overall bounce rate for your site.Google is savvy at recognizing the difference between these.So if your single CTA landing pages reasonably satisfy user intent and cause them to bounce quickly after taking action,but your longer-form content pages have a lower bounce rate,you’re probably good to go.

4. Misleading Title Tag and/or Meta Description
Ask yourself:Is the content of your page accurately summarized by your title tag and meta description?If not,visitors may enter your site thinking your content is about one thing,only to find that it isn’t,and then bounce back to whence they came.Whether it was an innocentmistake or you were trying to game the system by optimizing for keyword clickbait (shame on you!),this is,fortunately,simple enough to fix.

5.Blank Page or Technical Error
Take a look at the page from your audience’s most popular browser and device configurations (e.g. Safari on desktop and mobile,Chrome on mobile,etc.) to replicate their experience.You can also check in Search Console under Crawl > Crawl Errors to discover the issue from Google’s perspective.Correct the issue yourself or talk to someone who can—an issue like this can cause Google to drop your page from the search results in a hurry.

6.Bad Backlink from Another Website
It’s possible you could be doing everything perfect on your end to achieve a normal or low bounce rate from organic search results,and still have a high bounce rate from your referral traffic.The referring site could be sending you unqualified visitors or the anchor text and context for the link could be misleading.Sometimes this is a result of sloppy copywriting.The writer or publisher linked to your site in the wrong part of the copy,or didn’t mean to link to your site at all.Start by reaching out to the author of the article,then the editor or webmaster if the author doesn’t have the ability to update post-publish.

7.Affiliate Landing Page or Single-Page Site
If you’re an affiliate, the whole point of your page may be to deliberately send people away from your website to the merchant’s site.In these instances,you’re doing the job right if the page has a higher bounce rate.A similar scenario would be if you have a single page website,such as a landing page for your ebook or a simple portfolio site.It’s common for sites like these to have a very high bounce rate since there’s nowhere else to go.

8.Low-Quality or Under Optimized Content
To be frank,visitors may be bouncing from your website because your content is just plain bad.Take a long,hard look at your page and have your most judgmental and honest colleague or friend review it (ideally,this person either has a background in content marketing or copywriting,or they fall into your target audience).The other possibility is that your content is poorly written overall or simply isn’t something your audience cares about. Consider hiring a freelance copywriter or content strategist who can help you revamp your ideas into powerful content that converts.

9.Bad or Obnoxious UX
Are you bombarding people with ads,pop-up surveys,and email subscribe buttons? CTA-heavy features like these may be irresistible to the marketing and sales team,but using too many of them can make a visitor run for the hills.Is your site confusing to navigate?Perhaps your visitors are looking to explore more,but your blog is missing a search box or the menu items are difficult to click on a smartphone.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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