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2nd
FEB

Building Your SEO strategy in Year

Posted by peterzmijewski | Filed under Seo Techniques

If you’re wondering what factors to consider as you build your SEO strategy for year, links are still the top-ranking factor for Google’s algorithm with content close behind.And high CTR is still at the core of the rankings pack as well.

Recent Study Put Links to the Ranking Factor Test
A recent study by Eric Enge of Stone Temple Consulting put links to the ranking factor test.And links emerged as powerful as ever.How could links be so vital to SEO efforts and not have a significant statistical edge on other ranking factors? Enge wanted to know why, and he found that the Moz and Searchmetrics studies used commercial search terms, and evaluated each SERP individually.“Based on consultations with a couple of experts (Paul Berger and Per Enge), I did a different type of calculation, based on the Quadratic Mean,” Enge explained.Different varieties of search terms were also employed in the Stone Temple Consulting study.Long tail commercial terms, commercial terms, and informational keywords were used to test the power of links.The results of the new study certainly matched Google’s announcement, crowning links king of ranking. Links per ranking URL rated at 0.39 with domain and page rating far behind at 0.27.

Links are Still Powerful Amid Hundreds of Google Ranking Factors
In fact, out of those 200 ranking factors in Google’s ranking algorithm, three of the most essential encompass links.

*The number of external links you receive is important. Some of the top SEOs say external links aresimply invaluable to your ranking power, according to Moz.

*Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page.

*The links need to be of good authority.For example, your links need to be from a reputable news source or academic journal.

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google.

Building Relevant Links is an Important Ranking Practice
Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers.Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts.The first step in this strategy is to identify resources and publications for inbound links.

Here are two key aspects to incorporate into your link building strategy, according to the best SEO practices on year.

*Identify respectable links:When searching for respectable links ask yourself: Do people trust this site? Does this site use citations? Is the site refined? Is the site a household name?

*Focus on relevancy in links:In order to optimize rankings, SEOs need to find relevant links within the industry they are marketing.Match content and links up as perfectly as possible to keep rankings moving in a positive direction.

Google Identifies CTR and User Experience as Major Ranking Factors
Links and content are certainly at the top of your SEO strategy.However, Google identified CTR and user experience as major ranking factors.Increasing one will certainly increase the other as well.This could increase or decrease a site’s ranking by a few spots, and has no relevancy to links or SEO.Rankings and CTR are certainly codependent.Keeping visitors on your site is one important element in the Google ranking equation.

Here are a few tips to optimize your CTR and user experience

*Bucket brigades:Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko.These are simply words and phrases that keep people engaged.

*Better content title and descriptions:Emphasizing fast results is what Google is all about, and your content title and description need to reflect that.Giving Google browsers the sense of speedyinformation will increase your CTR.

*More value in your subheadings:Including benefits in your subheadings will also enhance your CTR and user experience.A more powerful subheading will intrigue your audience to stick around and see what the content has to offer.

Your this year Strategy
Knowing that you must continue with outreach, content, and CTR optimization as your foundation, what else should you consider for your 2017 strategy?If you keep your site safe from Penguin while focusing on building a real time video strategy with an augmented reality component, watch your site’s visibility sky rocket!It’s time to combine the old with the new to have your best year ever!
Source:searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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1st
FEB

Smart Digital Marketer

Posted by peterzmijewski | Filed under Seo Techniques

Being the Chief Marketing Officer at Washington DC-based EmployInsight, a web-based platform for studying employees’ soft skills at workplaces, Allen Gannett had a tough time doing marketing intelligence in real-time managing different digital marketing channels and competitors.So he created a competitive intelligence platform for digital marketers.

Smart Digital Marketer makes an important tool for marketers is that it gives strategic information about their competitors and their marketing strategies across all 15 online marketing channels.It alerts users on competitive intelligence data by tracking social media, SEO, ads, traffic, blogs, etc.besides showcasing results using dashboards and reports.Users can filter sources and markets from where they want to receive information about competition.This allows marketers to stay ahead of the competition by making strategic datadriven decisions and retain customers, which otherwise were taken away by their competitors using content marketing.Digital Marketer also allows users to strengthen their marketing across social media networks including Facebook, LinkedIn, Pinterest and Instagram.The data is displayed in beautiful and easy to understand graphics.Moreover in terms of set-up it doesn’t require manual set-up.The app has been so effective that brands such as Cisco, IBM, Sony Music and Kohler have been using it to boost their digital marketing activities.Marketers’ jobs are harder than ever, and the adoption of our platform validates our belief that brands can only win if they use data to make smart marketing decisions.

Its digital marketing data after the social media giant stopped public access to its share count data, which is the holy grail for driving traffic for digital marketing content.Through Twitter’s share counts, users can check the number of times their tweets had been shared which eventually made devising digital marketing strategies tough for marketers.
Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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31st
JAN

Tools You Should Use For Technical SEO Audits

Posted by peterzmijewski | Filed under Seo Techniques

Doing a search engine optimization (SEO) audit is no joke.It used to take time,the patience of a saint and too many spreadsheets.You may grow a white hair or two in the process.But,thanks to technical SEO audit tools,we are no longer doing those insane manual checks that we did in the past.They all have their different strengths and use cases.Depending on your requirements,

you may need to choose one–or you may find all three useful in conjunction.Most SEO experts arm themselves with these tools so they’re no longer rummaging through raw data but making strategic decisions instead.

1.DeepCrawl
When starting a Deepcrawl,you can choose from numerous crawl types,right up to a full gap analysis of my entire site.You can also auto-schedule crawls,which is really useful.Crawls are highly customizable,so you can set the criteria for maximum/minimum links per page,content,title/URL length,load time,etc.

Here are the three things I like the most about DeepCrawl:

*It can easily handle crawling millions of pages,so if you need to crawl a huge site,look no further.

*It provides competitor reports–not just the basic headlines,but the real nitty-gritty details on content,pricing and promotions,site architecture and even the brand’s key influencers.

*It allows you to project manage your SEO team, creating tickets for issues and assigning them topeople.

*It also alerts you if any issues pop up consistently in crawls.Plus,it maintains a history of all changes,so you can look back and monitor performance and progress over time.

2.Screaming Frog
The tool has been around for quite some time now,and webmasters managing sites of all sizes swear by it. If you are looking at crawling less than 500 URLs,you can even use it for free.That said,in this price range,it’s one of the most useful crawlers,and here are the reasons it’s in my top three:

*It doesn’t die off when your memory is running low and alerts you beforehand.I especially like thisfeature,because this has happened to me a few times.All you need to do is save the project,increase random access memory (RAM) and restart it to continue.

*Their bulk export option really makes life easier,as you can export all data,including internal links,outbound links,anchor text,image alt text,etc.

*There is an option to accept cookies,so you can also crawl websites that make it compulsory to accept cookies.

3.Google Search Console

These are the three things I do love about it:

*It gives you estimates on your position for a keyword,plus the number of impressions and clicks for your site on that keyword in Google search results.That may be basic,but it’s important and useful.

*It gives a good summary of things that matter–things like broken links,number of pages indexed,correctness of HTML markup,page loading speed,etc.

*It’s free–and it comes from the horse’s mouth! (OK,that’s two things,but they’re both major plus points.)

The only thing I don’t like about Search Console is that it doesn’t always give a complete picture.Remember,these tools may not be the best fit for your specific needs.All three have their particular unique selling points and solve specific pain points well.You should review them all and choose the one that’s right for you. The main things to consider are the size of your website,the volume of new pages you generate and the kind of insights you are looking for.
Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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30th
JAN

Keyword Rankings Matter Anymore

Posted by peterzmijewski | Filed under Seo Techniques

High keyword rankings are the most sought-after achievement in the world of search engine optimization(SEO).Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position.Intoday’s search landscape,SEOs and digital marketing specialists have to consider whether it’s worth the amount of time and resources it takes to achieve premier organic rankings,considering the click-through rates (CTR) associated with organic rankings that are positioned under PLAs,local results and other forms of content.

Keyword rankings aren’t the only way to connect to online customers
There was a time not too long ago when achieving the first organic position on Google was one of theonly ways to attract new online customers to a website without having to invest in paid advertising or e-mail marketing.Ten years ago,the world was just warming up to the power of social media and its influence on the World Wide Web.Back then,most consumers were just starting to become aware of YouTube’s marketing power,Facebook was starting to open itself up to audiences outside of college students,and blogging was just starting to become mainstream,as everyone from CNN to Mashable began investing in new,niche content in the form of top lists and how-to articles.

New niche environments allow businesses to focus on conversions, not site traffic

When companies and brands were only able to connect with new customers through organic rankings,it made sense to invest a significant amount of time and resources to build thousands of links and cram keywords into a particular website to increase visibility.One of the problems with keyword rankings is that any consumer can click through to a website and immediately leave because the title tag and meta description didn’t align with the content of its associated landing page.Ranking first on Google does not mean that every visitor is going to turn into a paying customer because of how limited keywords are for understanding granular details associated with online consumers.Social media and other niche online communities trump the value of keyword rankings because they serve as natural environments for like-minded users with specific interests to hang out in,consuming new forms of hyper-focused content that keep them returning.Keyword rankings lack the power of social media because they are not proactive means of engagement,and they don’t necessarily connect brands with the type of qualified traffic that exists and is readily available in communities like Reddit or Instagram

Google is crushing the desire to achieve premier keyword rankings
It’s always important to keep in mind that Google is a business;they are not just a convenient means for finding information or purchasing products.Recognizing that Google is a business that competes in a free market where consumers have options,it is their goal to become an all-inclusive destination thatprovides an experience that is so fulfilling,it keeps consumers returning to their search engine.Google’s focus on providing content that displays local options for consumers to consider has diminished the power of premier keyword rankings for some industrieswhich were appearing at the very top of search listings,only to now be buried beneath the fold.

Free products,direct answers & featured snippets diminish consumers’need to engage in site content
The ability for Google to resolve consumer demands without having to enter a particular websitecontinues to increase,as there are more free products,definitions and featured snippets appearing every day.Informational websites that depend on attracting a tremendous amount of traffic in order to maintain their ad rates are at the mercy of featured snippets,which provide users with immediate answers whenever they search with specific questions.

Why keyword rankings are still important for success
Although all of the points made against the effort it takes to build premier keyword rankings are valid, it is still important for businesses and brands to actively strive for premier organic rankings.Despite diminished visibility and CTR within particular types of search listings,organic rankings remain one of the most powerful entrances for brands to connect with new customers.SEOs and digital marketing specialists can maximize their traffic and conversion opportunities through keyword rankings by creating quality content around niche concepts and phrases that their target audience uses or searches for.This allows brands to increase their monthly traffic and receive qualified conversions based on the type of consumer research that guides their content development efforts.

Source:searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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27th
JAN

Build a Winning SEO Strategy

Posted by peterzmijewski | Filed under Seo Techniques

A proper SEO strategy is required to bring about any tangible results.In this article,I explainhow to build a winning SEO strategy in some steps.With these simple steps in mind,you willturn your site (or your client’s site) into an effective revenue generator.Let’s take a peek behind the SEO curtain.

Develop an SEO Strategy in Few Steps

1.Select Pages to Optimize & Promote
Search engine optimization can cost more than you might think,especially if you try to gain a higher rank in competitive niches (i.e.legal services,real estate,insurance,weight loss,etc.).An efficient,cost-effective SEO strategy is all about your ability to prioritize.So,as a starting point,select only several pages to promote and optimize.What pages are these?Well,it depends on your industry and specialization.If you are an e-commerce website,focus on your most competitive products.If you are a service company,select your first-rate offer or service.If you are a clinic,go with your most popular procedures.And so on and so forth.Trying to cover all pages at once is useless.As a digital marketer,you are limited in time and resources,so keep your focus on the targeted pages.You can improve the rank of your key pages which,in turn, will give a substantial SERP boost to your site.

2.Run a Competitor Analysis
After you have selected which pages to target,you need to analyze what your competitors are doing to break into the top search results.Look at their on-page and off-page tactics.

On-page Factors to Analyze
*Keywords (in page elements and content)
*URLs
*Titles
*Headlines and subheads
*Images and alt tags
*Meta descriptions
*Content structure
*Content length
*Widgets and plugins (i.e. social buttons)
*Load speed
*Mobile-friendliness

Off-page Factors to Analyze
*Number of backlinks leading to the given targeted page
*Types of backlinks (e.g. directories,listings,blog mentions,etc.)

3.Compare Strategies to Figure Out What to Improve
At this stage,you should look into the way SEO is done on your site versus competitor sites.Basically,you need to compare on-page and off-page optimization tactics and figure out what your targeted pages lack.After all of these questions are answered,jot down a list of what every targeted page misses.

These can be specific keywords,trustworthy links,fancy visuals,proper page structure,etc.Make sure you really understand what your competitors do better than you.Then,you can build ontheir success.

4.Run the Analysis of Behavior Factors on the Targeted Pages
Once you have figured out what your competitors do better with on-page and off-page optimization,switch your attention to factors such as design,usability,and user behavior on the targeted pages.Analyzing these factors will help you figure out why your pages either maintain good search standing or fail to yield optimal results.For these factors,you are better off running a behavior analysis.I don’t recommend using any fancy tools.

Just access your Google Analytics account and review the following metrics:
*Bounce Rate
*Average Time on Page
*Goals (check “Conversions” tab)

These will be enough to help you understand how visitors interact with your pages,content,conversion forms,and CTAs.However,sometimes GA doesn’t help as much as you need it to.

5.Implement the Strategy You’ve Created
At this point,when all data is collected and analyzed,you can start harnessing your SEO magic to its fullest extent:
*Optimize one targeted page after another (Steps 2,3,and 4 will help).
*Check to see if the optimization helps your pages perform better in search.If not,figure out why.
*Use what you’ve learned to outpace industry standards (craft authentic optimization strategies to convince others to copy your tactics).
*Conclusion

Having a detailed SEO strategy is fundamental to your site’s success in search.Why?Because it helps focus on the important details while skipping things that don’t matter.If you choose to optimize your website for search engines without having a neat and clean strategy,your efforts will fall flat.In short,invest in developing a purpose-driven SEO strategy that will bringlong-lasting search value.The five steps above will help you to do just that.Though SEO is a bit of a boring,clinical process,you are only limited by Google’s guidelines.Be creative to provide you (or your clients) with an authentic strategy that fits your industry and specialization.

Source:searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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