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DEC

Turn More Visitors Into Customers

Posted by peterzmijewski | Filed under Internet Marketing, Peter Zmijewski

Getting many website visitors is not enough. Your website visitors must become buyers if you want to succeed on the Internet. This week’s article shows you 5 easy tips that help you to improve the conversion rate of your web pages.

Tip 1: Make it as easy as possible

Check the usability of your web pages. Your website visitors shouldn’t have to search for something on your pages. Your web pages should load quickly and your website navigation must be easy to use.

Tip 2: Create a trustworthy website

Would you buy from your site? Ask someone who’s not affiliated to your company or family to visit your website.Do they trust your website? Is it clear what your website is about? Is there something that makes your website special?


Concrete example:
The full contact address and links to further information should be listed on the bottom of every page of our site. The about page should contain further information why our company can be trusted:

  • We have been in business since 1997.
  • We’re a member of the local chamber of commerce.
  • Several print magazines have mentioned our products.
  • We have a clear code of ethics to make sure that you get lasting results.

Tip 3: Use a clear call-to-action

Make it clear what you want to website visitor to do. Should they make a purchase? Should they call you? A clear call-to-action will make your web pages more effective.Every page of our website should have a clear call-to-action button.

Tip 4: Avoid complicated forms

Make it as easy as possible to perform the desired action. Keep your checkout process hassle free and ensure that information such as your return policy and other frequently asked questions are quickly available.

Tip 5: Tell your customers why you’re better

Tell your customers why they should buy from you. Why are your products and services better than others?

Follow the tips above to make sure that as many visitors of your website as possible become customers.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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